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PHOTOKINA - Where to find 3D?
3D-News Posted: Sunday, September 14, 2014 (6:48 UTC) | Posted By: Webmaster


Last modified (3rd update): September 16th, 12.30 pm (local time, Cologne)

Every two years there is one focal point in the sector: Photokina, the world's leading imaging fair. Photokina brings together the industry, trade, professional users and end consumers with a passion for photography — in a way no other event can match. Be sure you don't miss the world's most important platform for placing orders, gathering information and enjoying exciting experiences — from September 16 to 21, 2014 in Cologne, Germany.

Stereoscopy.com will be at Photokina for the whole week, looking for 3D-related products. This page will be updated regularly - so check back at least daily.

If you are planning to come to Photokina in Cologne, Germany, this page will give you a quick overview of some of the companies offering stereoscopic products and/or services:

Hall 4.1 / Booth G034: Universal Electronics Industries Inc.
The Hong Kong-based manufacturer of Holga cameras still offers its Holga 120 Standard Stereo Camera, Holga-120 Pinhole Stereo Camera, Holga 135-3D Standard Stereo Camera, Holga 135PC-3D Pinhole Stereo Camera as well as the appropriate mounts and viewers. Also available is the Holga 135TIM camera for closer distances (due to its small stereo base).

The latest Holga product is a beamsplitter attachment for both IPhone 4/4S (model 3DLC-IP4) and IPhone 5 (3DLC-IP5). It consists of an attachment/protective shell ("Camera Case") for the smartphone - and a magnetically attached "3D Lens". The results can be viewed with the 3DV-IP4 Holga 3D Viewer, which is a cardboard box with two lenses, into which the smartphone is inserted.

Hall 5.1 / Booth C007: IVRPA International VR
Zphereo Z6X3D 360 video system. Try making 3D360 video in the affordable way! Being able to see the whole surrounding with stereoscopic vision shall bring the user expereince of virtual reality to the next level. The added immersion & realism will release it's potential with 3D HMD. With their redefined mini fisheye optics and the streamlined workflow, users can make seamless 3D360 video with just 6 mini camera, with reduced weight, parallax, processing time and cost. The pre-calibrated IPD shall able to have good stereo alignment for objects from 2-10 meters away. The output video size can reach upto 6Kx6K, should able to fulfill the demanding professional needs.

Hall 5.2 / Booth D006: Lytro
LYTRO ILLUM, a light field camera and software platform designed to redefine the way we portray the world around us, is Lytro's newest vision for the future of photography. Built to harness the full power of the light field, the professional-grade LYTRO ILLUM will give photographers a new medium capable of capturing visual experiences in their purest form — not as a static cross-section of reality but an authentic, interactive window into their world.
The camera paves the way for an immersive brand of storytelling in which images can be brought to life in multiple dimensions through Light Field Photography — a transformative new category that empowers artistic creation and expression beyond what is possible in the 2D world of digital and film. In capturing the color, intensity and direction of every light ray flowing into the camera, LYTRO ILLUM provides a massive amount of visual information that allows photographers to recreate sights and scenes on a truly experiential canvas.

Hall 6.1 / Booth C011: DioVision
While claiming to make a "3D visual experience happen without software, special recording techniques or 3D glasses", the "world premiere" only adds a piece of curved plexiglass in front of a screen - and also adds a colorful border - and not the "spatial depth and brilliant clarity" as claimed by the manufacturer.

Hall 9.1 / Booth A014/B017: GoPro
Dual HERO System. The tandem housing holds two HERO3+ Black Edition cameras (sold separately), enabling you to capture full-resolution video and photos simultaneously with uncompromised image quality. You can also record synchronized footage to convert to 3D using GoPro Studio editing software, available via free download at http://shop.gopro.com/softwareandapp/gopro-studio-edit-software/GoPro-Studio.html Single interface control allows one camera to control the other’s settings and modes for convenient shooting. Waterproof to 197’ (60m).

If you wish to get in touch with the Stereoscopy.com Webmaster at the trade-fair, send an e-Mail. Details are available at http://www.stereoscopy.com/contact

NextVR Announces the World's First Virtual Reality 360-Degree 3D Digital Cinema Camera System
3D-News Posted: Friday, September 12, 2014 (13:33 UTC) | Posted By: Webmaster


NextVR, a pioneer in immersive, high-definition virtual reality technology for live and recorded experiences, announced their new NextVR Virtual Reality Digital Cinema Camera System. The advanced camera system is being used to film the first ultra high definition, 360-degree 3D virtual reality content for the mass market. NextVR will be exhibiting a six RED EPIC DRAGON version of the system within the RED Digital Cinema booth (Hall Number 10, Stand Number 10.A10) during IBC2014 in Amsterdam.

The patent-pending NextVR Virtual Reality Digital Cinema Camera System is a 360-degree stereoscopic array of high resolution, high dynamic range digital cinema cameras that capture immersive, ultra high definition stereoscopic video and spatial audio for virtual reality displays. NextVR will be using its state of the art technology to bring the highest quality 3D virtual reality content to the market for use in products like the recently launched Samsung Gear VR.

"Having a true professional-grade digital cinema camera system is imperative to help filmmakers and broadcasters create the highest quality virtual reality content possible," stated DJ Roller, co-founder, NextVR. "This system will help produce the compelling visuals consumers expect, as the demand to enjoy these amazing 'like being there' experiences expands."

The technology behind the new NextVR Virtual Reality Digital Cinema Camera System is partially based on the three-dimensional video and camera technologies that several of the company's engineers and producers designed for use in films like the IMAX® Journey to the South Pacific 3D, as well as Dolphin Tail, Pirates of the Caribbean: On Stranger Tides, Underworld, The Last Reef 3D and Great White Sharks 3D. This technology set a new standard for 3D filming, just as NextVR anticipates this new digital cinema camera technology will for 3D 360-degree virtual reality content.

NextVR will continue their development efforts to bring additional enhancements and improvements to high definition digital cinema camera systems and technologies.

Etron Technology Presents '3D Imaging: Capabilities, Approaches and Future Applications' Talk and Demonstration at Image Sensors Americas 2014 in San Francisco, California
3D-News Posted: Friday, September 12, 2014 (13:32 UTC) | Posted By: Webmaster


Advanced gesture recognition and sensing technology came to Image Sensors Americas 2014. Etron Technology, Inc., renowned for its innovative IC products and R&D capability, presented a talk entitled "3D Imaging: Capabilities, Approaches and Future Applications" at the Image Sensors Americas conference at Hyatt Fisherman's Wharf in San Francisco, California on September 10-11, 2014. The talk was presented at 11:30 am on September 11 by Richard Crisp, Vice President of World Wide Marketing and Product Development.

Etron Technology also demonstrated its revolutionary eSP870 3D Depth Map Stereoscopic Camera controller in its exhibition space at the conference. The demonstrations showed the benefits of using Etron's hardware-based depth-map IC for manufacturing low-cost stereoscopic 3D cameras that meet the cost targets appropriate for high-volume cost-sensitive consumer products such as 3D scanners and gesture recognition systems.

Because the eSP870 incorporates an on-chip hardware depth-map engine, significant processing workload is off-loaded from the CPU / SOC improving the user experience versus software-based approaches. The high level of system integration in the eSP870 simplifies and miniaturizes the stereo camera module design while featuring a minimum BOM cost. With off the shelf availability and a simplified module design the eSP870 is the low-risk path to market for high volume consumer products incorporating high-performance 3D imaging technology at low cost.

3-D Museum To Launch In Los Angeles
3D-News Posted: Friday, September 12, 2014 (13:31 UTC) | Posted By: Webmaster


Award winning 3-D filmmaker Eric Kurland has announced the launch of a new non-profit arts organization, 3-D SPACE: The Center For Stereoscopic Photography, Art, Cinema, and Education. 3-D SPACE will operate a museum, gallery, theater, library and classroom dedicated to both the preservation of the history of stereoscopic imaging, and the advancement of current and future 3-D arts and sciences. "Thanks to recent advances in digital technologies, there is a renewed enthusiasm for 3-D content. From the record-breaking box office returns of 3-D movies such as TRANSFORMERS: AGE OF EXTINCTION and GUARDIANS OF THE GALAXY to the new public interest in virtual reality due to the upcoming Oculus Rift device, 3-D seems to be back in the spotlight," says 3-D SPACE founder Eric Kurland. "But most people aren't aware that stereoscopic imaging has a very rich history that dates back to the 19th century. We want to create a center to celebrate the work of talented artists, photographers and filmmakers who have used the medium of 3-D as their creative tool, and to educate the public on the art and science of stereography, from it's analog beginnings in the 1830s to the immersive digital realms of the future."

Kurland has over ten years experience in connecting the public to the 3-D community. "My work as President of the LA 3-D Club, the most active organization in the country for 3-D enthusiasts, as well as my professional stereoscopic credits (including 3-D Director for the Grammy nominated OK Go music video ALL IS NOT LOST, and Lead Stereographer for the Oscar nominated animated short MAGGIE SIMPSON IN THE LONGEST DAYCARE) puts me in a position to be able to bring all aspects of the 3-D spectrum together, from the fans, to the independent artists, to professionals working in the entertainment industry. I have assembled an expert advisory group that includes 3-D author, photographer and legendary guitarist for the rock band Queen, Dr. Brian May, Actor/Director Thomas Jane, and movie archivist and historian Bob Burns, among others."

"Just as successful institutions such as the Paley Center for Media or the Cartoon Art Museum are respectively focused on television and radio, and comics and animation as areas of historical discussion and study, 3-D SPACE recognizes stereoscopy as an important part of our cultural heritage. Sadly, many of the photos, motion pictures and technical artifacts from the birth and development of 3-D are deteriorating and need to be preserved ... and that takes skill, dedication and money."

3-D SPACE has begun an internet-based fundraising campaign at www.3-DSPACE.org to support the initial preservation of the more rare and fragile materials in its growing collection and to secure a building to house the museum and educational center. 3-D SPACE plans to open to the public in 2015.

MasterImage 3D Challenges RealD's Utility Model Patent Application in China
3D-News Posted: Wednesday, September 3, 2014 (5:26 UTC) | Posted By: Webmaster


MasterImage 3D, a worldwide leader in 3D display technologies for digital cinema, took action to challenge the validity of RealD's utility model (UM) patent in China, filing an invalidation before the State Intellectual Property Office on August 22, 2014. MasterImage 3D specifically argues that RealD's utility model patent blatantly lacks novelty over MasterImage 3D's earlier filed patent applications and over RealD's older patents disclosed several years prior in the United States.

MasterImage 3D concluded that RealD's utility model patent filed in China is not valid and lacks inventiveness. This UM application was only successfully granted because Chinese UM patents lack substantive examination.

MasterImage 3D asserted that it will stand with customers in all cases, as RealD has taken varying actions to threaten customers and competitors around the world. If RealD continues unsupported threats against MasterImage 3D customers, MasterImage 3D will take any action necessary to stop them. MasterImage 3D is also evaluating their own legal remedies to counter RealD's misuse of the UM patent.

A utility model patent is often used as a temporary place-holder form of patent protection in lieu of regular invention patents. A UM patent is often granted for technical solutions that relate to shape or structures and has lesser threshold for determination on inventiveness over conventional technology. UM patent applications are only subjected to novelty assessment, without substantive examination of whether the technology within the UM patent application is new or is inventive. In many cases, a UM patent application is automatically granted, even if it lacks novelty or inventiveness, if there is no challenge from other parties.

MasterImage 3D filed and has been granted several invention patent applications in Korea for their innovative technologies in 3D cinema systems. This inventive patent application has been filed in China based on Patent Cooperation Treaty (PCT) procedures. RealD's utility model in question was filed after that of MasterImage 3D's invention patent application.

Lightspeed Design Announces New 3D Projector
3D-News Posted: Friday, August 22, 2014 (6:01 UTC) | Posted By: Webmaster


Lightspeed Design Inc., a leader in stereoscopic technology, announced a new addition to its line of patented DepthQ® Projectors that deliver amazing 3D, the DepthQ® HDs3D2.

In 2005, Lightspeed Design invented the world's first portable 3D single-chip projector: the DepthQ 3D Projector. It was the culmination of years of 3D knowledge and experience a projector designed by 3D professionals for 3D professionals.

In 2011 and 2013 Lightspeed Design received their first two US patents for this unique 3D technology. DepthQ® is the only single-chip 3D projector on the market that is currently authorized to use their patented 3D system and method.

New to the HDs3D2 is HDMI 1.4 connectivity, full HD resolution 1080P 2D and 3D (for 24 or 30 image-pairs/sec input), plus superior contrast, synchronization and crosstalk to deliver the highest-quality, most satisfying and hassle-free 3D experience possible right out of the box.

Professional: Outstanding 10,000:1 Contrast and Synchronization.

Digital: Digital HDMI 1.4 or analog VGA input.

Bright: 2500 ANSI Lumens.

Quality: Flicker-free, 120Hz 720P 3D and 120 & 144Hz 1080P 3D;Supports HDMI, Blu-ray, 3D broadcasting, video games and NVIDIA 3DTV PC connectivity; Uses Texas Instruments DLP® Dark Chip 3 technology; Incorporates 3D Triple Flash at 144Hz for 24fps input; Includes a 3D 6-pin DIN sync port.

Portable: Small & only 7 pounds, fits in the overhead bin and takes less than 5 minutes to set up.

Versatile -Work live in 3D-enabled applications; quality control 3D film or video game development; bring 3D movies and games into your home.

International 3D & Advanced Imaging Society Announces Technology & New Product Awards Nominees
3D-News Posted: Friday, August 15, 2014 (10:46 UTC) | Posted By: Webmaster


The International 3D & Advanced Imaging Society announced today that Adobe, Barco, Walt Disney Studios and Panasonic are included in this year's list of nominees for the 5th annual Technology & New Product Awards, scheduled for September 24th, 2014, 1:00 - 3:00PM at Paramount Pictures in Hollywood.

Technology & New Product Awards winners have previously included: DreamWorks Animation (DWA), IMAX, RealD and many other leading technology and product developers in this industry.

Outstanding technologies and new products will be awarded the Lumiere Award, and the New Product Award, respectively. The Lumiere award, which has been awarded to such luminaries as: Ang Lee, Martin Scorsese, James Cameron and others, is the highest honor bestowed by the membership of the Society. Winners from these nominees will be chosen by a blue ribbon panel of technology and advanced imaging experts.

"These awards will record for history the technologies, organizations and individuals responsible for the extraordinary journey of the advanced imaging industry, which includes stereoscopic 3D, 4K, UHD, High Dynamic Range, Enhanced Dynamic Range and more," added Jim Chabin, President of the Society.

Nominees are listed below:

4DX (Korea)
Motion Seats - L.A. Live, Regal Cinemas

Adobe (USA)
Creative Cloud/Speed Grade

AeroCine (USA)
3D RED Capable Multirotor, Heavy Lift Micro Coaxial Hexacopter with Gimbal

Audience Entertainment (USA)
iD - Interactive Dimension™

Barco (Belgium)
DP4K-60L Laser Projector

BitSpeed (USA)
Concurrency

Blackmagic Design (USA)
4K Studio (3D)

D.I.D. (USA)
The SuperHero 3D System

Walt Disney Studios (USA)/Fraunhofer Heinrich Hertz Institute (Germany)/ARRI (Germany)
TriFocal Camera

Dolby (USA)
Dolby Vision - EDR (Enhanced Dynamic Range)

DVS (Germany)
STAN System

Gener8 (Canada)
GPU-Accelerated Video In-Painting Occlusion Filling

MasterImage 3D (Korea)
MI-Horizon 3D

Panasonic (Japan)
4K LUMIX, Digital Single Lens Mirrorless Camera DMC-GH4

Panasonic (Japan)
4K Wearable, Point-of-view camera HX-A500

Panasonic (Japan)
4K VARICAM, High-end production camera recorder: AU-V35C1G/VREC1G

Prime Focus World (USA/United Kingdom/India)
Prime Focus World Hybrid Stereo Pipeline

StereoLabs (France)
Verity

StereoLabs (France)
First Live 3D workflow for glasses-free 3D displays

SuperD (China)
SuperD Glasses-free 3D Mobile Solution

View Holographics (United Kingdom)
Holography/Holograms

Vision3 (United Kingdom)
Post Conversion Management System

Volfoni (France)
SmartCrystal Diamond

zSpace (USA)
zSpace STEM Lab

Winners from these nominees will be announced in the coming weeks.

SENSIO Obtains US Patent Relating to Temporal Interpolation for 3DTVs
3D-News Posted: Friday, August 15, 2014 (10:46 UTC) | Posted By: Webmaster


SENSIO Technologies Inc. announced that the US patent office has issued US patent no. 8804842 relating to a method to generate new images in order to increase the frame rate for 3D viewing. Similar patents have already been issued in China and Japan, in April 2013 and January 2014 respectively, and one more is currently pending in Europe. This new patent brings SENSIO's portfolio to 17 issued patents and 13 pending in 12 different patent families.

Temporal interpolation is a technique commonly used by 120Hz or 240Hz 2D television sets to increase the frame rate of a video program. Movies, which are normally shot at 24 frames per second (fps or Hz), can be converted to higher frame rates such as 60fps or even 120fps before being displayed on HD television sets. The method to which this patent pertains enables leveraging the power of frame rate conversion to ensure a smooth and flicker-free 3D playback.

"With the issuance of this new patent, our 3D temporal interpolation portfolio has been enhanced to include an important new territory, and we are even more motivated to quickly set up our new patent licensing program", said Nicholas Routhier, President and CEO of SENSIO. "We strongly believe in the commercial potential of this program, and we are satisfied by the range of the claims that we have just obtained".

zSpace and NGRAIN Partner to Develop Virtual Reality DICOM Viewer for Immersive Medical Visualization
3D-News Posted: Friday, August 15, 2014 (10:45 UTC) | Posted By: Webmaster


At SIGGRAPH 2014, zSpace, Inc.®, a technology provider that delivers a new way of learning through immersive exploration, and NGRAIN®, a provider of 3D augmented and virtual reality technologies that power the critical applications in the enterprise, announced that the Companies have partnered to provide an advanced, interactive medical solution for visualizing medical images.

Using zSpace's virtual reality platform and NGRAIN's DICOM Viewer, data from DICOM files of any modality, such as X-Ray angiogram, ultrasound, CT, MRI, Nuclear are generated into virtual 3D reconstructions, which allow doctors to analyze patient data sets in real-time while gaining a deeper understanding of health problems within a lifelike environment.

NGRAIN's interactive 3D software combined with zSpace's head and stylus tracking capabilities will enable clinicians to view virtual patient data in open space, as well as rotate, dissect, and manipulate it as if it was in their hand - something not currently possible in traditional medical imaging.

"We are very proud to offer the first readily accessible immersive 3D stereoscopic viewer for the healthcare market," said Gabe Batstone, CEO of NGRAIN. "The smooth integration of NGRAIN's versatile 3D platform with zSpace's advanced immersive system shows the great benefits that accessible, interactive 3D can bring to healthcare and other industries where visual analytics are essential."

"We are excited to partner with NGRAIN to empower medical researchers with powerful 3D visualization tools for the healthcare industry." said Paul Kellenberger, CEO of zSpace. "Using this technology, doctors are able to give patients a truly immersive, real-time analysis, which is critical to healthcare."

NGRAIN will demonstrate the collaboration with zSpace at SIGGRAPH 2014 in NGRAIN booth 524 and zSpace booth 548, taking place August 12 - 14 in Vancouver, BC.

SIGGRAPH is widely recognized as the most prestigious forum for the publication of computer graphics research. In addition to SIGGRAPH's leading-edge technical program, the conference's installations provide close-up views of the latest in digital art, emerging technologies, and hands-on opportunities for creative collaboration.

Seven NFB Films to Screen at TIFF 2014
3D-News Posted: Friday, August 15, 2014 (10:45 UTC) | Posted By: Webmaster


From an Aboriginal uprising and fugitive cows to the latest film from an Oscar winner and restored gems by an animation pioneer, the National Film Board of Canada (NFB) presents a diverse lineup of stellar titles at the 2014 Toronto International Film Festival (September 4 - 14).

The most recent documentary from Canada's pre-eminent First Nations filmmaker, Alanis Obomsawin, is featured in the Masters Program: Trick or Treaty? examines the current-day discussion around a controversial 1905 land rights agreement, set against the backdrop of the recent Idle No More movement. Veteran documentarian Paul Cowan teams up with Palestinian animator Amer Shomali to co-direct the Intuitive Pictures/NFB co-production The Wanted 18, which artfully recreates the efforts of the town of Beit Sahour to establish an independent dairy industry during the First Intifada. The Wanted 18 screens in the TIFF Docs Program.

The Short Cuts Canada Program features three new titles as well as two landmark films from the NFB vault. Oscar winner Torill Kove (The Danish Poet) is back with the autobiographical short Me and My Moulton, about a little girl's desire to fit in. CODA is a technologically enhanced dance film set to Stravinsky's The Rite of Spring, co-directed by Quebec husband-and-wife team Denis Poulin and Martine Époque. Toronto's Randall Okita makes his first foray into full-on animation filmmaking with The Weatherman and the Shadowboxer. And to celebrate the 100th anniversary of the birth of groundbreaking animator Norman McLaren (founder of the NFB's animation studio in 1941), the NFB has restored Around Is Around (1951) and O Canada (1952); created with frequent collaborator Evelyn Lambart, these early experiments in stereoscopic filmmaking will screen in eye-popping 3D.

SD&A Recognizes Highest Cited 3D Papers in the Conference's 25 Successful Years
3D-News Posted: Friday, August 15, 2014 (10:45 UTC) | Posted By: Webmaster


The chairs of the Stereoscopic Displays and Applications (SD&A) conference are pleased to announce the completion of a citation analysis conducted to coincide with the 25th anniversary of the conference. The SD&A conference is the largest and longest-running technical conference dedicated to all forms of stereoscopic 3D imaging, including displays, image-capture, processing, and perception. The inaugural conference was held in February 1990 in Silicon Valley and has been held annually in the San Francisco Bay Area since that time. Over the 25 years of the conference there have been 1379 papers published in the conference's 25 conference proceedings volumes.

The citation analysis revealed the top 10 cited papers at the point of the 25th annual conference, and they are as follows:

1 "Depth-image-based rendering (DIBR), compression, and transmission for a new approach on 3D-TV" Christoph Fehn (2004). 704 citations.
2 "Image distortions in stereoscopic video systems" Andrew J. Woods, Tom Docherty, Rolf Koch (1993). 417 citations.
3 "Perceptual issues in augmented reality" David Drascic, Paul Milgram (1996). 237 citations.
4 "Controlling perceived depth in stereoscopic images" Graham R. Jones, Delman Lee, Nicolas S. Holliman, David Ezra (2001). 156 citations.
5 "Variation and extrema of human interpupillary distance" Neil A. Dodgson (2004). 149 citations.
6 "Image preparation for 3D LCD" Cees van Berkel (1999). 122 citations.
7 "Effect of disparity and motion on visual comfort of stereoscopic images" Filippo Speranza, Wa James Tam, Ron Renaud, Namho Hur (2006). 100 citations.
8 "Geometry of binocular imaging" Victor S. Grinberg, Gregg W. Podnar, Mel Siegel (1994). 99 citations.
9 "Depth keying" Ronen Gvili, Amir Kaplan, Eyal Ofek, Giora Yahav (2003). 94 citations.
10 "Viewpoint-dependent stereoscopic display using interpolation of multiviewpoint images" Akihiro Katayama, Koichiro Tanaka, Takahiro Oshino, Hideyuki Tamura (1995). 92 citations.

The SD&A conference congratulates the authors of these papers on the high impact their work has had on the field of stereoscopic 3D imaging. All authors of papers published in the SD&A proceedings series are also to be thanked for contributing to 25 successful years of the SD&A conference.

The citation analysis, conducted with the assistance of the Google Scholar platform, was performed on 30 January 2014 and revealed a range of useful statistics about the impact of the conference's publication activities. Up to the census date, there has been a total of 12681 citations across all of the SD&A published papers (an average of 9 citations per paper), and a h5 index of 18. The h5 index is a measure used to assess both the productivity and impact of published work and this figure compares well with journals in the same field of study.

The SD&A conference has served and continues to serve as an important focal point for the stereoscopic imaging industry. When the conference launched 25 years ago the stereoscopic industry was relatively small but it offered great potential. Today the installed base of stereoscopic displays, the availability of stereoscopic capable software, and the impact of 3D technology on cinema is huge. It has been a fun ride and it is pleasing to know the SD&A conference has made a valuable contribution to technical growth in the field. We look forward to the continued success of the conference.

3D TV may be the victim of negative preconceptions
3D-News Posted: Friday, August 15, 2014 (10:44 UTC) | Posted By: Webmaster


An academic from Newcastle University, UK, has led a lab-based research, involving 433 viewers of ages from 4 to 82 years, in which participants were asked to watch Toy Story in either 2D or 3D (S3D) and report on their viewing experience. The objective of the study was to investigate visual discomfort in relation to 3D display technologies, as well as to determine the impact of people's preconceptions on their experience of 3D TV. It's no secret that the format hasn't taken off in the way many had anticipated.

Research participants were asked to rate their viewing experience according to a number of parameters and soon it emerged that those watching three-dimensional content had a significantly higher incidence of adverse effects than their 2D counterparts. The team suspected that this might partly reflect a 'nocebo effect' - 'an intrinsically harmless substance or procedure causing adverse effects due to negative expectations'. To shed light on the matter, the team devised a harmless ploy; two-dimensional content was shown to a number of viewers expecting to watch a 3D movie, and results were then compared with those from the 2D group. The outcome corroborated the researchers' suspicions, confirming that, when it comes to 3D TV, some people approach it with a jaundiced eye.

This fascinating new study confirms watching S3D television can cause discomfort to a small number of viewers, but why this is so remains unclear. "When cinema was first introduced, people found that very disturbing, and yet nowadays we all watch it happily," says Jenny Read, one of the authors of this research. "There is a kind of circular effect - as the technology gets better, people will use it more."

The future may be looking brighter for S3D TV.

Nanoveu Introduces Glasses-Free 3D Viewing For Mobile Devices With EyeFly3D Screens In Film And Tempered Glass
3D-News Posted: Friday, August 15, 2014 (10:44 UTC) | Posted By: Webmaster


Most 3D viewing currently available for mobile devices tends to make the screens appear dark, and the images distorted. Now, due to a patent-pending, precision technology from Nanoveu, branded as EyeFly3D, the 3D content may be viewed without glasses and with clearer, brighter and sharper images for videos and photos. The EyeFly3D film, and newest Nanoglass scratch-resistant screens made of tempered glass are affordable and simple to use, and once affixed directly to the smartphone or tablet, make 3D available whenever needed in both landscape and portrait modes. The EyeFly3D screens do not distort normal 2D viewing of fine lettering and the screen remains bright and clear when texting and emailing - so the added benefits of screen protection, immersive 3D, and clear 2D are all in one.

By downloading two free proprietary apps from the iTunes App Store - EyeFly3D Vid for videos and EyeFly3D Pix for pictures - stereoscopic content can be viewed on iPhones and iPads in realistic 3D. Stereoscopic content, in which separate left and right eye views are processed simultaneously, emulating what the human eye does, is readily available from the Internet. Users can stream 3D videos in real-time from the EyeFly3D Vid app, which is able to search YouTube's vast collection of videos, among others. Or, they are free to create their own 3D content by giving 2D images a 3D makeover with the EyeFly3D app. These transformed images can be set as a device's 3D wallpaper or shared with other users of EyeFly3D screens.

"The EyeFly3D technology renders 3D glasses obsolete with a more comfortable and natural way to view 3D graphics and videos on hand-held devices in real time," says Alfred Chong, CEO and Founder, Nanoveu Pte Ltd. "What sets EyeFly3D apart from its competitors is that the technology uses lenticular lenses to produce high-quality 3D that feels natural to the human eye. Our screens are more transparent, affordable, simple to use, and feature intuitive apps that allow the user to create, share and experience glasses-free 3D, without distorted, darkened images that are uncomfortable to view."

Currently the Eyefly3D technology is compatible with the iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, iPod Touch 5th generation, and iPad Air.

The EyeFly3D ultra-thin plastic screen for mobile phone platforms is made from scratch-resistant PET (Polyethylene Terephthalate) containing a layer of thousands of microscopic, precision engineered lenses about the thickness of a human hair strand. The version for the iPad Air utilizes nearly a million micro lenses. The Nanoglass version for both sizes is made of the toughest 9H hardness tempered scratch-resistant glass.

The EyeFly3D film is currently available for the iPhone 4 at $14.95; and the iPhone 5 models at $19.95; and the iPad film retails for $59.95. The EyeFly3D Nanoglass screen for the iPhone is suggested to retail for $29.95 and the iPad version is $84.95. For information on the EyeFly3D screens for mobile smartphones and tablets, go to http://www.eyefly3d.com

Veterans Old And New Honored In 3D Film Commemorating The 100th Anniversary Of World War I
3D-News Posted: Friday, August 15, 2014 (10:43 UTC) | Posted By: Webmaster


On July 28, 1914, a history-changing conflict erupted in Europe and rapidly spread across the world. The first truly global war was a bloody four-and-a-half year conflagration involving troops from more than 100 countries in Europe, Africa, the Americas, Asia and Australasia. World War I, as it became known, redefined combat in the Industrial Age, created carnage unlike any the world had seen before and redrew international maps.

SOLDIERS' STORIES IN 3D is the most technologically advanced film ever made about the "war to end all wars." Filmmaker Jonathan Kitzen's riveting half-hour documentary pairs meticulously restored stereoscopic photographs with commentary by veterans of contemporary wars, dropping audiences directly into World War I trench warfare, as seen through the eyes of a soldier. The late Oscar®-winning actor and U.S. Army veteran Mickey Rooney provides heartfelt narration emotionally rooted in recollections of his own war experiences.

Produced by Academy Award®-winner Nicholas Reed (The Lady In Number 6: Music Saved My Life)

A very technically challenging film, SOLDIERS' STORIES IN 3D merges technology, history and storytelling for a breathtakingly immersive cinematic experience. Employing the latest digital technology, the filmmakers have been able not only to restore original vintage 3D photographs of the battlefield created between 1914 and 1918, they have also improved the quality and clarity of the images, creating, in essence, the world's oldest 3D film. SOLDIERS' STORIES IN 3D will be shown in state-of-the-art IMAX 70mm.

"As a medium, 3D works especially well in extremely tight quarters," says Reed. "In this case, we experience the claustrophobia, urgency and emotional upheaval of the trenches just as the soldiers did. As seen on a huge IMAX screen, it is truly something that audiences will never forget."

"It's one thing to work in 3D," says Kitzen. ""It's another challenge entirely to take 3D to the highest resolution possible. We have done that with film that is 100 years old, with images that were taken under grueling combat conditions and required extensive corrections. But when I look at it now, I know it was a battle worth fighting."

Kitzen capsulizes the inhumanity of war in the story of a single battle: the Somme Offensive. One of the largest campaigns of the First World War, as well as one of the deadliest military operations in history, the Battle of the Somme was an early and graphic example of the gruesome consequences of trench warfare. More people died in one hour at the Battle of the Somme than were killed during the entire D-Day Offensive.

With an unprecedented amount of new and increasingly sophisticated weaponry on the battlefield, the military casualties suffered by the British surpassed their total casualties for all of World II. On the first day alone, the British forces suffered almost 60,000 casualties, greater than the total combined British casualties in the Crimean, Boer and Korean wars. Between July 1 and November 1, 1918, one million or more troops on both sides were killed or wounded. With tens of millions of soldiers deployed globally, total casualties for World War I have been estimated at more than 37 million including over 16 million deaths.

Both intimate and epic in scale, SOLDIERS' STORIES IN 3D creates an emotional portrait of the modern battlefield through first-hand accounts of soldiers who fought to survive in enemy territory. The last known surviving veteran of World War I died in 2012, but Kitzen has ingeniously used testimony by veterans of the conflicts in Vietnam, Iraq and Afghanistan - an eerie and fascinating counterpoint that could have been written by the survivors of the early 20th century combat. These emotional "grunt-eye view" accounts provide a shockingly fresh portrait of the terror, the adrenaline, the thrill and even the smell of war.

World War I officially ended in 1918 on November 11 at 11 a.m., in hope that the numbers 11-11-11 would stand forever as a reminder of the devastating losses endured throughout the world. November 11, now variously known as Armistice Day, Veteran's Day and Remembrance Day, is marked each year as a reminder of the sacrifices made by veterans everywhere.

SOLDIERS' STORIES 3D is directed by Jonathan Kitzen. The film is produced by Kitzen and Nicholas Reed. Narration is by Mickey Rooney.

Virtalis Develops Visionary Render for zSpace
3D-News Posted: Friday, August 15, 2014 (10:43 UTC) | Posted By: Webmaster


Virtalis is bringing stereoscopic, interactive 3D visualisation to the desktop courtesy of a link to zSpace from Virtalis' Visionary Render software.

zSpace, Inc. is a leading-edge technology provider that fosters natural interaction with virtual-holographic 3D imagery through its eponymous flagship product, zSpace. Virtalis and zSpace have recently signed mutual Reseller agreements, whereby Virtalis markets zSpace products as a Value-Added Reseller in several territories and zSpace distributes Virtalis' Visionary Render software through its worldwide sales channels. Together, the two companies will be targeting markets including education, manufacturing, medical and research, in order to accelerate design and development processes and increase productivity through 3D visualisation.

"Our integration into Visionary Render will allow users of zSpace to interact with and view high quality virtual models at their desktop like never before" commented Paul Kellenberger, CEO at zSpace.

Visionary Render, which was launched at the end of 2013, renders huge and complex Virtual Reality (VR) models in real-time, stereoscopic 3D with high update rates and negligible latency. It allows users to create dynamic, interactive VR environments and simulations that can be deployed in a multitude of immersive visualization systems or be 'published' and distributed to third parties. It is a collaborative, sharable sandbox that brings true 3D experimentation throughout the product lifecycle.

"We've put all our VR know-how into Visionary Render", explained Andrew Connell, technical director at Virtalis. "It's a system that can cope with the most complex data and render it in 3D stereo, then adds networking for interactive, multi-disciplinary design reviews or training exercises. Adding zSpace functionality further extends Visionary Render's practical usability, by making it as applicable for the desktop as it is for the VR suite."

South Korea's MEGABOX Selects MasterImage 3D as 3D Digital Cinema Partner
3D-News Posted: Friday, August 15, 2014 (10:42 UTC) | Posted By: Webmaster


MEGABOX, one of South Korea's largest cinema chains, debuted the first MI-HORIZON3D system in South Korea for the opening of Transformers: Age of Extinction. Following the successful installation of the high-brightness, premium MI-HORIZON3D, MEGABOX will continue to deploy systems throughout the year. The MI-HORIZON3D is the innovative new three-beam optical system based on MasterImage 3D's patented cinema technologies. It is designed from the ground-up to project the industry's most complete 3D presentation: high-brightness light efficiency, wider color gamut for vivid presentation and superior image clarity that pops off the screen.

Established in 2000, MEGABOX has changed the paradigm of the film theater industry, pioneering and leading it across a broad spectrum with diverse contents and platforms. Within three months of the opening of its first cineplex, it attracted more than a million moviegoers. Today, with the mission of 'creating a platform to share the bliss and meaning of life', MEGABOX has become one of the largest cinema chains operating over 450 screens with more than 60 cineplexes in South Korea. Its cineplex at COEX Mall is the largest among all its properties - and continues to hold a Guinness world record of 6.22 million attendees in a year.

"As the cinematic visuals of 3D movies continue to improve with each film, our patrons have come to expect the highest quality viewing experience when they visit MEGABOX cineplexes," mentioned Youlgu Lee, head of projection, MEGABOX. "MI-HORIZON3D system's high-brightness pictures and sharp 3D images will set a new bar for premium 3D in South Korea."

MasterImage 3D's new MI-HORIZON3D system is designed for premium theaters looking for a high-brightness solution that does not sacrifice image clarity. The stable optical design and three-beam method reduces keystoning and produces 3D images with extremely low crosstalk (less than 2%) for maximum clarity. Current high-brightness 3D systems keep out certain color wavelengths, resulting in lackluster images. The MI-HORIZON3D does not filter color, resulting in a more vivid 3D experience. Like all MasterImage 3D systems, it is offered with a flexible purchasing model, with no ongoing royalty fees.

"We are very honored to have MEGABOX as a partner, as they are one of the most innovative and respected megaplexes in South Korea," said Younghoon Lee, Chairman and CEO of MasterImage 3D. "We designed our new MI-HORIZON3D system so that our exhibition customers could put the best possible 3D picture on screen and entertain South Korean movie-goers with a 3D presentation that is bright, vivid and sharp."

Virtalis Previewed VR Extension for PTC CREO VIEW at PTC LIVE GLOBAL
3D-News Posted: Friday, August 15, 2014 (10:42 UTC) | Posted By: Webmaster


PTC® Live Global in Boston was the venue for the first public display of Virtalis' Virtual Reality (VR) Extension for PTC Creo ViewTM. PTC Live Global is the premier networking and training event for product development professionals using PTC solutions.

Paul Ewing, Virtalis' Vice President North American Operations, explained: "The introduction of our VR Extension for PTC Creo View was an exciting event for us and was well received at PTC Live. This Virtalis/PTC co-developed integrated add-on brings immersive VR functionality to all 3D PTC Creo View data models. Both the VR extension and our high-end Visionary Render software are being offered to PTC users worldwide as part of our worldwide referral agreement with PTC. We demonstrated the push button VR Extension for PTC Creo View so PTC Live attendees had a chance to see how quickly the Creo View data found its way into our 3D stereoscopic immersive Visionary Render VR session for real-time interactive design reviews."

Virtalis' new VR Extension for PTC Creo View means immersive VR is now integrated into PTC's product lifecycle management process. Virtalis' industry expert, Andrew Connell, and Dr. Michael Rygol, VP, PLM Solutions, PTC, presented a joint message at PTC Live explaining the integrated solutions between Virtalis' VR Extension for PTC Creo View and the new Virtalis VR software, Visionary Render during the Show.

Delegates experienced the power of moving directly from PTC Creo® into the desktop visualization solution of PTC Creo View and its direct VR extension into a Virtalis' high-end immersive VR experience with Visionary Render.

Stereoscopic Displays and Applications XXVI
3D-News Posted: Friday, August 15, 2014 (10:42 UTC) | Posted By: Webmaster


The 26th Stereoscopic Displays and Applications conference (SD&A) will run for 3 days over 8-12 February 2015 at the Hilton San Francisco Union Square Hotel, the same location as last year.

The official Call-for-Papers for the 2015 Stereoscopic Displays and Applications conference has been formally announced. The Call is available here: http://www.stereoscopic.org/2015

For more information, visit the Stereoscopic Displays and Applications website: http://www.stereoscopic.org

MasterImage 3D Debuts Industry's Brightest 3D Digital Cinema System
3D-News Posted: Friday, August 15, 2014 (10:41 UTC) | Posted By: Webmaster


MasterImage 3D, Inc., a provider of pioneering 3D solutions for theatres, announced their brightest 3D system yet. The new MI-HORIZON3D redefines premium 3D experiences reaching 33% light efficiency, where as previous systems never exceeded 28% light efficiency. The innovative new three-beam optical system is based off of MasterImage 3D's patented cinema technologies. It is specifically designed to be adaptable to theatres of multiple sizes including contemporary wide-screened auditoriums that offer a lower throw ratio (ratio of the distance to the screen compared to screen width).

33% Light Efficiency: Three-beam light recycling and pioneering reflection optics preserve more light than any other 3D cinema system.

0.8 Throw Ratio: Best of both worlds - high-brightness image quality that supports low throw ratios for wider screens.

Wider Color Gamut: Lackluster images can result from keeping out certain color wavelengths. Does not filter color, contributing to a more vivid 3D experience.

Image Clarity: Three-beam method produces 3D images with high sharpness, low crosstalk (less than 2%) and minimized image distortion.

Consistent Alignment: Stable optical design lowers alignment to less than 1 pixel and minimizes keystone effects where images can deteriorate around screen edges.

Lightweight Passive 3D Eyewear: Utilizes cost-effective passive 3D glasses, enabling one to reduce operational costs.

No License Fees: Most flexible, cost-effective purchase options with no ongoing royalties or fees.

"We designed our system to set the new standard on how theatres define high-brightness 3D and equip their premium, wider auditoriums," said Younghoon Lee, Chairman and CEO of MasterImage 3D. "With the MI-HORIZON3D, your movie-going patrons will visibly notice better 3D - brighter picture quality, more vivid colors and crisper presentation. With our popular ownership model, it has never been more accessible for exhibitors across Europe to significantly upgrade their 3D viewing experience."

Stereoscopy.com 3D-News (ISSN: 1612-6823) is published monthly by Stereoscopy.com, P.O. Box 102634, 70022 Stuttgart, Germany.
Editor-in-Chief: Alexander Klein.

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