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	I.E. Effects Teams with Falcon's Treehouse on Next-Generation Immersive Entertainment
3D-News Posted: Monday, March 1, 2010 (12:52 UTC) | Posted By: Webmaster
I.E. Effects delivered 3D reality for "Traveling in the Storm," an immersive entertainment experience developed by Falcon's Treehouse for OCT Shanghai's Happy Valley. In this innovative ride participants assume the role of storm chasers. Traveling in an Amphibious Exploration Vehicle, they embark on a series of extreme weather adventures, including stereoscopic visuals combined with physical effects, such as splashing water, wind, changing temperatures and more. I.E. Effects designed and executed all of the stereo content, including visual concepts, modelling, texturing, lighting, and compositing for each shot. "We were really impressed with the knowledge and creativity of David's team at I.E. Effects," said Cecil Magpuri, President of Falcon's Treehouse. "Their experience with previous stereo 3D and venue projects was a great asset, and their understanding of the overall process is invaluable. They are a great team to work with!" "Traveling in the Storm" begins with a dramatic beach landing while helicopters roar overhead unloading equipment. After surviving a near miss with one of the helicopters, and the falling mast of a wrecked ship, participants seek shelter in a seaside cave. The tide rises, forcing the adventurers through a vent in the roof. There they are pounded by hail and, just as they seem to have found shelter in an old fort, the team is caught in a tornado and carried into the air. For a moment time stands still as they levitate in the eye of the storm before a terrifying descent back to the surf where the journey began. "For an experience like this, stereoscopy allows us to seamlessly extend the physical scenery into a CG world with proper depth cues and action within an environment that stretches as far as the eye can see," said Dennis Michel, VFX supervisor at I.E. Effects who oversaw the pipeline for this project. "This extension of a relatively small area opens the creative content up to almost infinite possibilities. The visuals can reach out past the screen, almost touching the audience, or be pushed far back towards the horizon, presenting a vast landscape or vista. We used both techniques extensively, assuring a truly immersive experience for the riders." Corner-pinning the content was one of the technical achievements on this project for the team at I.E. Effects. Traditionally, corner-pinning involves skewing the image, for example to enhance perspective or to correct lens distortion. In this instance the corner-pinning had to incorporate two stereo channels and move them fluidly in relation to the movements of the physical ride vehicle to ensure that the stereoscopic imagery displays correctly from every position. The digital content needed to mesh with physical scene elements, and, adding to the complexity of the task, some of the footage is displayed on curved surfaces. "Corner-pinning gives us a great deal of control and allows us to provide a seamless viewing environment for the ride, but it certainly presented challenges on this project," explained Michel. "We used Maya and Lightwave. It took some hard work, but we solved it and we're all delighted with the results." "Falcon's Treehouse has a well-deserved reputation for developing breakthrough attractions," said David Kenneth, executive producer and founder of I.E. Effects. "When you create an attraction like this, it has to last for years to come, so you need to think that far ahead. It's not just about what looks good today. It's about building things for tomorrow." "I.E. Effects shares an understanding of not only our process, but our culture," said Cecil Magpuri, "This is incredibly important for us. Our creative vision and our storytelling are what set our attractions apart from the competition, and to work with a group that shares this passion is tremendous!" "The thing we found most exciting about this project was being given the freedom to develop and create concepts ourselves," added Kenneth. "Our ideas were well received which made the creative process very enjoyable. I feel the creative respect between our two teams is what enabled us to take this project from an idea to a fully realized stereoscopic reality in under four months." I.E. Effects is a full-service digital studio based in Culver City, California. The facility's stereoscopic 3D pipeline supports clients with all aspects of stereoscopic production from on-set supervision through distribution. For more information visit http://www.ieeffects.com

	InteractElsevier Delivers 3D Interactive Anatomy Learning Tools
3D-News Posted: Tuesday, February 23, 2010 (18:08 UTC) | Posted By: Webmaster
Elsevier, the world's leading content provider of science and health information, announced the availability of the InteractElsevier (http://www.interactelsevier.com) Series. Powered by CyberAnatomy, an Iowa-based company that creates interactive learning systems for students, the innovative 3D interactive anatomy series applies advanced gaming technology to reviewing, learning and teaching anatomy. InteractElsevier has two levels of offerings - Web interactive (online) and virtual reality (stereoscopic). Developed for medical students and researchers and recently honored with the 'Best in Class' Award (http://www.interactivemediaawards.com/winners/ certificate.asp?param=71903&cat=1) from Interactive Media Awards (IMA), the 3D interactive anatomy tools have already been purchased by several schools through institutional subscriptions, which allow students and researchers to access InteractElsevier individually and at their own pace. Because plain text and atlases cannot accurately portray how three-dimensional structures are organized and related to each other, InteractElsevier provides much additional value. "InteractElsevier's interactive 3D anatomy gives students and faculty more time and flexibility to teach and master anatomy, which typically includes hundreds of terms and structures and interrelationships between body functions. InteractElsevier is unique in its ability to strip away overlying structures, or make them transparent, further adding to the clarity that this tool adds to the complex structures of the body," said Jonathan Teich, M.D., Elsevier Chief Medical Informatics Officer and an associate professor at Harvard Medical School. "The launch of InteractElsevier, along with many other innovative learning tools, reflects Elsevier's commitment to use the latest technologies - gaming, virtual reality, and the Web - to foster scientific and medical learning and teaching." Visually stimulating and the first truly interactive product of its kind, InteractElsevier can provide advanced high quality guidance and training to students on various educational and training levels, and can even be used by medical professionals in need of a 'refresher.' InteractElsevier also addresses several persistent problems at medical schools and the teaching of anatomy: limited medical school time for teaching, lack of faculty and an inadequate number of cadavers. Tools available on InteractElsevier include: Imaging - correlated imaging to interactive 3D models Anatomy Builder - construct the body by region and by body system Virtual Dissection - remove structures to understand complex relationships Labeling - fully interactive, dynamic labels for structures Netter Plates - compare the best loved Atlas to your 3D structure Layers/Peeling - features like transparency, peel and hide enable understanding of spatial relationships Interact Elsevier's Interactive 3D anatomy software is available in two looks: Netter texture and computer graphic realism. Netter's 3D interactive anatomy is modeled from digitized paintings of Frank H. Netter, M.D., a physician, artist and medical illustrator who created 214,000 medical illustrations in his lifetime, 900 of which comprise Netter's Atlas of Human Anatomy. InteractElsevier used Netter's art to form the surface of 3D models and then augmented the software with more than 100 Netter plates, which are correlated to the 3D models. Elsevier's 3D Interactive Anatomy includes models with computer-generated textures. Correlated within this version are more than 100 plates from the 40th edition of Grays's Anatomy, which celebrated its 150th anniversary in 2008. InteractElsevier's 3D interactive anatomy tools feature an intuitive, flexible interface, correlated CTs and MRIs, a searchable terminology database, exploratory exercises, quizzes, and real-time interactivity. Students and faculty can use the tools to create a body through the assembly of bones, muscles, arteries and nerves and then approach regions such as upper or lower limbs, or systems such as skeletal, muscular or circulatory. By using interactive buttons, they can rotate the body or peel, hide, label and make structures transparent. Teachers and students can access InteractElsevier's 3D interactive anatomy tools in several formats, including online (web interactive) and in full stereoscopic 3D (virtual reality). Clinicians can engage students and peers with stereoscopic 3D in lectures, labs or at conferences and exhibits, while faculty, students and clinicians can conduct personal, self-directed explorations on anatomy via the Web. For more information, please visit http://www.InteractElsevier.com

	LuxuryTec and N4D Form Strategic Partnership to Bring 3D to Digital Signage
3D-News Posted: Tuesday, February 23, 2010 (18:05 UTC) | Posted By: Webmaster
North Carolina based LuxuryTec, provider of The Mirror Image Digital Network, the only digital advertising network that is guaranteed to engage consumers and Atlanta based N4D a provider of the first physiologically correct stereoscopic 3D technology announced a strategic exclusive partnership to provide auto stereoscopic (no glasses needed) 3D digital mirror signage across the USA in facilities including airports, major sporting venues and others. Rapidly growing in usage, 3D technology's next natural evolution from the big screen is to digital signage applications. 3D has already proven its ability to attract huge attention and advertisers across multiple industries are beginning to utilize 3D to stimulate brand growth. LuxuryTec's Founder and President, Brian Reid stated, "Our strategic partnership brings a new dimension to advertising. Studies show that 3-D advertising leaves a lasting, memorable impression. Our captivating Mirror Image technology coupled with auto-stereoscopic 3-D will enable advertisers to literally reach out and engage every consumer...guaranteed." Digital Out of Home Advertising puts the message in the path of consumers as the majority of consumers are spending more time away from home and less time in front of traditional advertising mediums such as broadcast and print. LuxuryTec's SVP and Director of Business Development, Ken Kovasala, noted, "LuxuryTec's Mirror Image Digital Network is in fact the first advertising network that offers concrete metrics to world class brands. Partnering with N4D and implementing their innovative auto-stereoscopic 3-D technology into our network is a natural fit and provides LuxuryTec the ability to offer brands a wide array of engaging content options." N4D's patented technology scientifically displays 3D in a way that invokes an emotional attachment with the message increasing comprehension and retention of the information thus creating incremental value for brand advertisers. CEO of N4D, Clif Parker explained, "N4D's 20 years of perception research provides LuxuryTec with a definite edge in the industry. It also ensures that their customers and viewers of the 3D advertisements will enjoy the world's most comfortable 3D experience. We see this type of advertising approach becoming very popular with companies looking to reach consumers that have become desensitized to traditional media."

	3D Eye Solutions, Inc. to Target the Growing $3.9 Billion Digital Signage Market
3D-News Posted: Tuesday, February 23, 2010 (18:03 UTC) | Posted By: Webmaster
3D Eye Solutions, Inc. announced that the Company's management will be attending the Digital Signage Expo (DSE), which is being held at the Las Vegas Convention Center. The Company will be holding private meetings where they will be displaying their 3D technology without glasses. DSE Las Vegas will run from February 23rd through February 25th. According to the latest analysis from IMS Research (www.imsresearch.com), the digital signage market reached $3.9 billion in 2009 and is forecast to grow strongly in the next few years. DSE is the world's largest international tradeshow and conference dedicated to digital signage, interactive technology, and Out-of-Home networks. In 2009, 3,000 people in attendance had the opportunity to see a record-setting 188 exhibitors. The trade show floor was 19 percent larger than 2008, with over 58,000 net square feet of exhibitions according to DigitalSingageToday.com. The Company has set up over a dozen meetings with key distributors, re-sellers and 3D hardware manufacturers that are interested in integrating 3D Eye Solutions' cutting edge 3D technology into their products. 3D Eye Solutions will be exploring both potential new suppliers, as well as distributors of the Company's 3D technology. "We are excited to attend DSE this year. This year's convention attendees will be able to see our 3D signage in actual use at the entrance to the Las Vegas Hilton Resort and at our cocktail party we are hosting at the MGM Grand Skylofts," stated Mike Gibilisco, CEO of 3D Eye Solutions, Inc. "DSE is a great chance for 3D Eye Solutions to generate a tremendous amount of exposure, as well as network with many distributors, re-sellers and 3D hardware manufacturers." 3D Eye Solutions, Inc. will be hosting a cocktail party at the MGM Grand in Las Vegas, Nevada. The party will be displaying the Company's 3D technology on, February 24th from 8pm-10pm.

	'Observing the Human Parade' and 'ISU (International Stereoscopic Union) Code 2' at the 3D Center
3D-News Posted: Sunday, February 21, 2010 (4:39 UTC) | Posted By: Webmaster
"Observing the Human Parade" by David Lee, in the GALLERY: March 4th - May 30th, 2010 "I have now been photographing for 30 years and my main interest during that time has been the natural landscape. However, somewhere along the way I developed an interest in photographing people in a candid way ... I think of myself as an anthropological researcher when I am making these photographs. I am interested in expressions, gestures, relationships (especially familial resemblances), and clothing styles. I want to make photographs that people might look at 100 years from now and say, 'These photos make me feel like I am in the year 2009.'" - David Lee "ISU (International Stereoscopic Union) Code 2", in the STEREO THEATRE: continuing through March 28th, 2010 The second installment of the International Stereoscopic Union’s digital compilation presents works selected by stereo clubs world-wide. Acting as both a 3D travelogue and digital art gallery, over a hundred images are presented from: Australia, Austria, Denmark, Poland, Switzerland, UK, Boise, Washington, DC, Detroit, Minneapolis, and the Cascade Stereoscopic Club in Portland. The 3D Center also houses a collection of antique and contemporary stereo cameras, viewers and other devices. Information panels and interactive displays explain the phenomenon of 3D vision. The Center's collection of stereocards are available for viewing and the reference library is open to visitors. There are daily 3D slide projections. Open Thursday to Saturday from 11am to 5pm, Sunday from 1pm to 5pm. First Thursday 6-9pm. Admission $5 adult (over 15), Free all day First Thursdays. 1928 NW Lovejoy, Portland/Oregon, USA. Tel.: 1 (503) 227-6667, Web: http://www.3dcenter.us

	Just in Time Films LLC Announces Development of 'Hell's Awesome in 3D'
3D-News Posted: Saturday, February 20, 2010 (3:33 UTC) | Posted By: Webmaster
At the opening of The Second Annual Derby City Film Festival on February 19th, Just in Time Films LLC announced development of "Hell's Awesome in 3D," Kentucky's first film developed for new in-home 3D display technologies. The original stageplay, in which a bored angel devises to break into Hell to party with his friends, was written by Corey Music and Nick Potter and will be performed in mid-March. The performances will be recorded live in Full HD 3D by Just in Time Films LLC's new 3D imprint, tripl3DVision, for delivery through physical, digital, and mobile media channels. Additional information can be found online at http://www.justintimefilms.com

	XpanD Makes Bold Strategic Move: Names Jonathan Ross President of Content & Distribution
3D-News Posted: Friday, February 19, 2010 (18:08 UTC) | Posted By: Webmaster
Marking a strategic step forward as the emergence of 3D for television broadcast and Internet streaming becomes a reality, XpanD, the world's leading developer of 3D active-shutter glasses, has appointed Jonathan Ross as the company's first worldwide President of Content & Distribution. Ross joins XpanD having previously managed international Digital Cinema deployment and operations for 20th Century Fox during such recent global blockbusters as Avatar and Ice Age 3 in 3D. Ross brings more than 18 years experience in operational, managerial, production, creative, strategic planning and new business development positions across the film, television, cable and new media industries, both internationally and domestically. Prior to his most recent position with 20th Century Fox, Ross served as the Assistant General Sales Manager of Theatrical Distribution for Fox Searchlight Pictures, where he helped to distribute such critically acclaimed box-office hits as Little Miss Sunshine, Juno and Slumdog Millionaire. In 1999, Ross founded ROQ Group, a boutique management consulting firm, which he ran for more than five years before joining Fox. With ROQ Group, Ross led engagements with such diverse clients as the New York Times Digital, MP3.com and Louis Vuitton, Moët-Hennessey (LVMH), among others. Ross has also previously held business development and strategy roles with BMG Entertainment and Showtime Networks. As XpanD's President of Content & Distribution, Ross will be responsible for generating content from third-party producers and developers that will be compatible with XpanD's industry-leading line of 3D active-shutter glasses. Ross will also work closely with technology OEMs and integrators globally to ensure that a steady supply of entertainment and alternative content is made available to a vast range of products and services using XpanD's proprietary 3D solutions. "3D is here to stay and XpanD's global domination of the 3D active-shutter glasses market speaks to the company's superior technology and commitment to innovation," Ross said. "My goal is to help transform XpanD into a household brand name and make it synonymous with 3D, like Google has become to search or Xerox is to the photocopy. I look forward to further consolidating XpanD's leadership position across markets where 3D is being utilized today and in the future, including theatrical, broadcast, home entertainment, consumer electronics, corporate, gaming, Internet and mobile, educational and many more." "With the skyrocketing popularity of 3D technology, XpanD is challenged with establishing and maintaining relationships with the content creation community as more and more 3D content is being developed," said Maria Costeira, CEO of XpanD. "Jonathan Ross is an immensely accomplished and talented professional who will bring a wealth of experience to our company and will benefit us greatly as we continue to work closely with content developers around the world." For more information on XpanD, see http://www.xpandcinema.com

	3-D Glasses Global introduces line of 3D eyeware
3D-News Posted: Friday, February 19, 2010 (18:03 UTC) | Posted By: Webmaster
3-D Glasses Global, LLC, is introducing a new line of 3D eyeware. "EYE-D" (copyright pending) 3D eyeware features molded plastic frames and is available with either circular or linear technology lenses that are manufactured by US Polarizer LLC. 3-D Glasses Global says the lenses provide the highest "extinction rate" in the industry. "EYE-D"s are available in red, blue, green and yellow as well as traditional black, and are compatible with all 3D projection systems, including RealD, MasterImage and Technicolor. They will be on display at ShoWest booth 1720. Eye-D eyeware is available globally through local theatre equipment dealers.

	Sigma Designs Integrates SENSIO 3D Format Decoder Into New Generation of 3D Media Processors
3D-News Posted: Wednesday, February 17, 2010 (4:04 UTC) | Posted By: Webmaster
SENSIO Technologies Inc. announced that Sigma Designs has selected the SENSIO® 3D format decoder for integration into its next generation of media processors. A leading provider of highly integrated, high-performance system-on-chip (SoC) solutions for entertainment and control throughout the home, Sigma is licensing SENSIO® 3D technology to allow set top box, AV receiver, HDTV and Blu-ray player manufacturers to provide their customers with an optimal 3D viewing experience. "The SENSIO® 3D format is widely known and respected for its image quality and for its broad compatibility with existing technologies and infrastructures," said Ken Lowe, vice president of strategic marketing for Sigma Designs. "In developing our new line of 3D-video capable chips, we are incorporating many different technologies and formats, so it makes sense that SENSIO would be one of the first considerations." SENSIO® 3D is a distribution technology that enables the broadcast and storage of stereoscopic (3D) content for home viewing, transforming the conventional home theatre experience into a rich, immersive stereoscopic experience. Delivering true 1080p HD picture quality, the SENSIO® 3D format meets the exacting demands of high-performance 3D systems including the latest HDTVs, receivers, and set-top boxes. "Sigma's licensing of the SENSIO® 3D format will make it widely available to the market in an integrated chip, in turn enabling any manufacturer to take advantage of our advanced video processing algorithms," said SENSIO's President and CEO Nicholas Routhier. "We're very proud to be working with a leader in SoC design and manufacture, and we look forward to the first deployment of the new Sigma Designs media processor." More information about SENSIO® 3D is available online at http://www.sensio.tv

	Berlin Film Festival: S3D Campus brings 3D training to Europe
3D-News Posted: Monday, February 15, 2010 (8:34 UTC) | Posted By: Webmaster
On February 15th, during the Film Festival in Berlin, Avance Rapide will officially present the first international 3D training course sponsored by the European Union's MEDIA program. S3D Campus owes its creation in part to the involvement of leading actors in the audio-visual industry Paris, France, February 12, 2010 Avance Rapide will make the official announcement, during the Berlin Film Festival, of the creation of S3D Campus, "Mastering 3D from filming to broadcasting", a training course held in Paris (France) from May 24 to 28, 2010. This one-of-a-kind European course aims at developing a network of qualified technicians, producers and creators who will master the new processes involved in creating 3D contents. "S3D Campus was designed to support those who have 3D projects in Europe. Stereoscopic 3D is now a reality in theaters and on television screens, and Europe should not lag behind in terms on content" explains Stéphan Faudeux, manager of the training course. Based on alternating conferences, hands-on workshops for 3D shooting and post-production, and keynote addresses, S3D Campus will gather a dozen international trainers. This 5-day course, given in French and English, will host 35 trainees from all over the globe. Mostly geared towards technicians, directors, producers and teachers, Mastering 3D from filming to broadcasting will tackle issues such as Writing in 3D, notions of 3D Mastering and Screening, filming in 3D, color grading or CGI animation. "We were able to build an amazing training course by working closely with Dimension 3, the international forum on S-3D and new image technologies, that will take place in the Paris area from June 1st to 3rd, 2010. This event, organized by Avance Rapide Communication, let us build partnerships with leading manufacturers and contractors for the practical workshops," says Stéphan Faudeux. This is how companies such as Quantel, Assimilate, Digimage, TSF, and Post logic have decided to get involved in S3D Campus in 2010. This course also owes much to the EU's MEDIA program, making scholarships available to a number of participating trainees. For more information, see http://www.s3dcampus.eu

	Photography in 3D: Capturing the Built Environment - at the Getty Center, Los Angeles
3D-News Posted: Monday, February 15, 2010 (8:30 UTC) | Posted By: Webmaster
On Sunday April 11, 2010, International stereo photographer Jack Laxer presents 3D images of Modernist architecture from the 1950s and 1960s and beyond, while sharing his innovative strategies and self-designed equipment. Many photographs were commissioned by noted architects, including Paul Williams, Arthur Froehlich, and the purveyors of California Googie coffee shop design, Armet and Davis. Course fee $15 (includes 3D glasses and parking). Complements the exhibitions A Record of Emotion: The Photographs of Frederick H. Evans and rban Panoramas: Opie, Liao, Kim. The event will take place from 3:30 pm - 5:30 pm at the Museum Lecture Hall, Getty Center, Los Angeles, CA, USA. For tickets, please call 1 (310) 440-7300. See http://www.getty.edu/visit/calendar/days/04112010.html

	Book author to talk about early Black Hills photographers
3D-News Posted: Wednesday, February 10, 2010 (17:09 UTC) | Posted By: Webmaster
On Wednesday, Feb. 17, 2010, the City of Deadwood and the Deadwood Historic Preservation Commission is hosting a lecture on historic photographers of the Black Hills by Robert Kolbe of Sioux Falls. Kolbe is a retired school teacher and the co-author of the 2006 book titled "They Captured the Moment: Dakota Photographers 1853-1920." The presentation will be held at the Deadwood City Hall, 102-108 Sherman Street, at noon to 1 p.m. in addition to the Preservation Thursday series hosted by the Deadwood Historic Preservation Commission and the Adams Museum & House. Visual history in the form of photographic images has been in existence since the 1850s. While scholars have researched and written about the development of Dakota Territory, little was known about the men and women who through their efforts recorded what today we would call historic people, places and events. Through 20 years of research, Kolbe has amassed a directory of more than 1,700 photographers who lived and worked in North Dakota and South Dakota. Kolbe will explain why Dakota Territory has had an aura of the "Wild West" by exploring the photographs that recorded significant people, places and events. Kolbe will also talk about the development of photography and its use on the American Frontier and discuss his new book that will chronicle the photographers who arrived in the Black Hills after William Henry Illingworth in 1874. Kolbe's new book, through the use of stereoscopic images, will provide its readers a three-dimensional experience of the Black Hills Gold Rush never before seen. The presentation is free to the public and doors will open at 11:45 a.m. Please bring a bag lunch for this spectacular journey into South Dakota's photographic past. If you have any further questions in regards to the lecture, please contact the Deadwood Historic Preservation Office at (605) 578-2082 or e-mail at archives@cityofdeadwood.com

	FMX 2010 - 15th Conference on Animation, Effects, Games and Interactive Media
3D-News Posted: Wednesday, February 10, 2010 (16:28 UTC) | Posted By: Webmaster
Multi-disciplined thinking draws cinema, television, computer, console and mobile screens even closer, reinventing them to remain competitive. FMX has been part of this process for more than 15 years now, introducing the world's leading experts in the creation, production and distribution of digital entertainment and interactive visualization. Grown with the industry Since its founding in 1994, FMX has reflected upon all forms of animation, effects, games, interactive visualization, mobile entertainment and their multiple effects in research and economy. Creative content transcends formats, spreading across the realms of games, animated TV series and mobile applications. FMX embraces this convergence of digital genres and contents, making it the binding theme of the event. More than 350 top notch speakers and partner organizations join FMX every year to better understand the razor edges of our industry. Hot topics for 2010 FMX unites visitors and speakers on many levels: in expert discussions, as networking and recruiting platform and by supporting and promoting young talents. For the upcoming edition hot topics focus on collaborative multi-disciplined production and creation in 360° Media, Hybrid Imagery, most recently seen in James Cameron's "Avatar", Robert Zemeckis' "A Christmas Carol" and Roland Emmerich's "2012", and innovations in 3D Stereo which are conquering not only movie theatres, but even television and other aspects of our lives. FMX is an event held in cooperation with VES Visual Effects Society, AIAS Academy of Interactive Arts and Sciences, ACM Siggraph and 5D Conference. It is hosting the Animation Production Day 2010 (APD), a joint venture with the Festival of Animated Film Stuttgart (ITFS). FMX is funded by the Ministry of State and the Ministry of Economics Baden-Wuerttemberg, MFG Baden-Wuerttemberg Public Film Fund & Public Innovation Agency for Information Technology and Media, and the FFA German Federal Film Board. It is an event by Filmakademie Baden-Wuerttemberg, organized by the Institute of Animation, Visual Effects and Digital Postproduction. FMX 2010 will be held from May 4th to 7th, 2010, in Stuttgart, Germany. For more information, see http://www.fmx.de

	Mytherapy appointment streamlines D-Cinema and 3D mastering workflows
3D-News Posted: Wednesday, February 10, 2010 (16:24 UTC) | Posted By: Webmaster
Central London post facility Mytherapy D-Cinelab has appointed David Wilson to head up its Digital Cinema Mastering (DCM) department. David's experience will enable Mytherapy to offer a seamless DCM workflow for distributors and exhibitors. "Our aim is nothing less than to change the way the DCM process works," says David. "Because it is so new, distributors often have to deal with inflexible workflows, such as having to provide edited material in specific formats, dealing with more than one facility to handle different tasks or, more annoyingly, having to wait a considerable amount of time for the process to be carried out." The facility's aim is to provide digital deliverables within 24 hours of receiving the finished masters. "This includes adding logos and subtitles in multiple languages and, if required, passing the material to our grading department to subtly change the look of the project to emulate specific film stocks," says David. Mytherapy D-Cinelab can also handle stereoscopic 3D deliverables, working with directors to ensure subtitles are placed within the correct plane for the shot. This is an extremely important part of the 3D mastering process, as subtitles that appear too close or too far away in a given shot can add unnecessary strain to the viewers' eyes. The workflow developed by Mytherapy also streamlines the creation of multiple delivery formats. "At the same time as creating the digital cinema print, we can also output Blu-ray and DVD masters, as well as HD/SD tape masters for broadcasters who require them," adds David Says chief executive Dado Valentic, "we are very excited to have David on board. He brings a wealth of experience in both post production and digital media. Mytherapy's digital cinema manifesto is to improve the current process for digital cinema package (DCP) mastering and distribution, as well as key delivery message (KDM) generation, to achieve a more efficient workflow for distributors and exhibitors. David's appointment helps us achieve that goal." David Wilson was born in Melbourne, Australia, but he has worked in London for several years, at facilities such as The Machine Room, Dubbs, Uncle (part of The Farm Group) and, more recently, at digital cinema mastering company, Arts Alliance Media.

	2009 Stereoscopic 3D Gaming Report
3D-News Posted: Wednesday, February 10, 2010 (16:23 UTC) | Posted By: Webmaster
Stereoscopic 3D has re-entered the mainstream via Hollywood and several thousand cinemas worldwide. This new wave of 3D movies has, to date, successfully out performed 2D movies on a revenue per screen basis. So far, this renewed interest has not found its way from the Cineplex to the living room for a variety of reasons, such as the limited stereoscopic 3D content, the lack of standards for distributing 3D content and the overall availability of 3D capable displays. The exception, however, is gaming. Today’s gamers can enjoy well over 400 game titles in S-3D when using an appropriately equipped PC and one of the S-3D capable monitors. Very recent developments include the ability to play S-3D games on gaming consoles and a 3D-capable TV, the release of the 3D game Avatar, as well as the release of the first 3D capable laptop computers. What are the implications of these developments and is this trend sustainable in the future? Is this type of gaming compelling to the consumer? What do gamers think of S-3D? What does it take to develop an S-3D game? Who are the decision makers and what would motivate them to invest in an S-3D game? What are the implications for the hardware makers? How many Monitors, TVs, Laptops and Projectors will be needed over the next 5 years to satisfy this growing market? Which 3D technologies are the most compelling and why? The objective of the 2009 Stereoscopic 3D Gaming Report is to provide product planners and technologists involved with display devices (LCD, PDP, OLED and DLP), display related products (Monitors, TVs, Laptops and Projectors), and those involved in the video game industry, such as console makers, game publishers, game developers and gamers themselves, a detailed analysis of Stereoscopic 3D Gaming. This 330-page report (containing 105 figures and 155 tables) provides details about the various S-3D display technologies, software requirements for game development, a comprehensive overview of S-3D games available today, the perspective of gamers having played hundreds of hours of S-3D games, a description of 3D technologies, and most importantly, a detailed forecast of the S-3D gaming market. The report was published in December 2009 and authored by Insight Media analysts Dale Maunu, Chris Chinnock, Norbert Hildebrand, and Arthur Berman. For more information, see http://www.insightmedia.info/reports/2009s3ddetails.php

	Groundbreaking glasses-free 3D Game created at Sheridan to showcase Ontario to the world at the 2010 Vancouver Olympic Games
3D-News Posted: Tuesday, February 9, 2010 (18:02 UTC) | Posted By: Webmaster
Sheridan College, a leader in digital media, has created the first ever real-time auto-stereoscopic 3D game that does not require 3D glasses. The game, called "IC3D", is a showpiece at the Ontario House Pavilion at the 2010 Vancouver Olympic Games, and will be used to introduce some of Ontario's most well-known tourist attractions to the world-wide audience in Vancouver. Developed in collaboration with Toronto-based company Spatial View, the Sheridan IC3D Game is an interactive real-time application where players use BlackBerry(R) smartphones as game controllers to assemble puzzles featuring some of Ontario's most popular tourist attractions. Visitors to the Ontario House Pavilion will play the puzzle game featuring 20 of Ontario's landmark attractions, displayed as 'icicons'*, on 46" Spatial View auto-stereoscopic 3D screens. The pieces of each attraction, or 'icicon', appear scattered on a frozen 3D landscape. Up to five players work collaboratively to assemble the 'icicons', each using a BlackBerry smartphone. Once complete, a multimedia presentation of the attraction is displayed on each player's device. "The cutting edge technology of Sheridan's 3D Game showcases our province's tourism icons like never before. The world will see in a unique and innovative way that there truly is no place like Ontario to live, visit and invest," said Michael Chan, Ontario's Minister of Tourism and Culture. "The project is a great example of how Sheridan's expertise in applied research can seamlessly combine multiple disciplines as diverse as art and information technology. Sheridan's long experience in digital media made collaborating with Spatial View on a 3D gaming and visualization project an ideal partnership," said Jill Birch, Sheridan's Vice President of Business Development. "This unique and innovative collaboration not only demonstrates the Province's commitment to innovation in technology, but we think it is a model for how technology companies and educational institutions with expertise in applied research can partner to create technological breakthroughs." "We are excited to be working on such an innovative project with one of North America's premier Visual Design educational institutions," says Beat Raemy, CEO of Spatial View. "The combination of Spatial View's technology and Sheridan's creative software development skills has resulted in a truly amazing glasses-free 3D experience." The Sheridan 3D Game was created by Sheridan's Visualization Design Institute (VDI), an applied research unit with established expertise in the field of computer visualization and specializing in deploying game technologies in 3D environments. A team of students from the college's Applied Computing and Engineering Sciences School worked with VDI staff to take this application from concept to finished product.

	3D Entertainment Distribution to Release SEA REX: JOURNEY TO A PREHISTORIC WORLD at IMAX® Theatres in May 2010
3D-News Posted: Sunday, February 7, 2010 (9:19 UTC) | Posted By: Webmaster
3D Entertainment Distribution announced that it will launch its new underwater film from the dinosaur age, SEA REX: JOURNEY TO A PREHISTORIC WORLD, beginning May 7, 2010. Available both in 3D and 2D at select IMAX® theatres, this new edutainment and story-driven film will have a staggered IMAX® theatrical release across the Americas, Europe and Asia. SEA REX: JOURNEY TO A PREHISTORIC WORLD takes viewers on a wondrous adventure through the Triassic, Jurassic and Cretaceous periods in the company of an imaginative young woman and a mysterious scientist from the past to discover a fascinating underwater world populated by incredible creatures such as the powerful Liopleurodon, the long-necked Elasmosaurus, the ferocious Mosasaurus and the largest marine reptile ever known, the 75-foot Shonisaurus. Moviegoers will magically travel 200 million years back in time and encounter contemporary experts as they unveil the latest scientific findings and shed light on the pioneers of the science of paleontology. Directed and written by Pascal Vuong & Ronan Chapalain and produced by N3D LAND Productions, the film was four years in the making and required a USD 5 million investment. Live-action 3D photography using a state-of-the-art stereoscopic camera rig was recently completed in-studio and on location at the National Museum of Natural History in Paris. This followed a three-week expedition in various remote locations off the coasts of New Zealand to capture visually stunning 3D aerial shots. "By combining breathtaking CGI, special effects and live-action shots as never-before seen at IMAX® theatres, we have managed to recreate ultra-photorealistic sequences featuring spectacular underwater and above-the-surface scenes with no fewer than twenty-three prehistoric marine reptile species in action," explained the filmmakers Pascal Vuong and Ronan Chapalain, before adding, "Audiences of all ages will be immersed in this thrilling prehistoric experience while enjoying strong scientific content presented in a truly original and entertaining manner." Under the leadership of Dr. Nathalie Bardet from the National Museum of Natural History of Paris and CNRS, a top-notch team of scientific advisors was assembled, including Dr. Olivier C. Rieppel, Rowe Family Curator at the Field Museum in Chicago (IL); Dr. Ryosuke Motani, Professor at the University of California, Davis (CA); Dr. Zulma Gasparini, Paleontologist at Argentina's La Plata Museum and CONICET; and Dr. Benjamin Kear, Paleontologist at Melbourne's La Trobe University (Australia). "This group of paleontologists guided the filmmakers in their conception of the various marine reptiles and the environment they lived in throughout each period of the Mesozoic Era," explained Francois Mantello, Chairman and CEO of 3D Entertainment Distribution. "Having brought their expertise and knowledge to the writing process to ensure that all facts and on-screen representations are scientifically accurate, they will also be assisting in the design of our educational programs and activities, which will be available online and in print." SEA REX: JOURNEY TO A PREHISTORIC WORLD is produced by Pascal Vuong, Catherine Vuong and Francois Mantello. The screenplay is by Pascal Vuong and Rick Dowlearn. Original score by Frank Marchal. The worldwide distribution rights were acquired by 3D Entertainment Distribution in September 2009 from N3D LAND Productions, which initiated the project in 2005. In parallel, a co-production agreement was sealed with Mantello Brothers Productions. The official film website is http://www.SeaRex-theFilm.com

	'It Came From Outer Space' in 3D
3D-News Posted: Sunday, February 7, 2010 (4:35 UTC) | Posted By: Webmaster
The Hollywood Theater in Portland, Oregon (4122 NE Sandy Boulevard, Portland) is hosting a special anaglyph (red/cyan) screening of "It Came From Outer Space" as a fundraiser for the 3D Center. Sure, "Avatar" excels in technical quality, but how often can one have the campy, nostalgic experience of seeing a 3D classic from the 50s in a real movie theater with the communal cheers and groans of a full audience adding to the fun factor? Admission is $10, with no advance ticket sales. Tickets are only available at the box office on the day of show. In the theater before the screening, Ray Zone, a stereo artist and 3D historian based in L.A., will give a short presentation on the “Evolution of 3D Movies.” Admission is included in the movie ticket. Immediately following the screening, the winning ticket will be drawn in the raffle of a Fujifilm W1 3D digital camera. Tickets ($5 for one, $25 for six) will also be available on-line through Saturday, February 20th at http://www.3dcenter.us

	CBS Outdoor Taps N4D for First 3D Advertising Campaign
3D-News Posted: Saturday, February 6, 2010 (13:52 UTC) | Posted By: Webmaster
CBS Outdoor and N4D have teamed up to launch Grand Central Station's first 3D digital signage campaign. The centerpiece of the campaign in New York City is a 14 foot screen displaying commercials in 3D throughout February. The physiologically correct 3D content created by N4D is a first in digital outdoor advertising and is expected to lead the way for this type of application. "To bring high definition 3D content to a high profile location like Grand Central Station, we needed a partner with the experience and resources to meet our clients' needs. Our partner N4D created a custom 3D solution that exceeded our expectations and their team overcame every challenge we presented to them. We look forward to a continued expansion of our 3D offering with N4D," said David Lane, Vice President Digital Media CBS Outdoor. N4D estimates that over 1,000,000 viewers will see the 3D spots, which feature a voice-over performance by Academy Award-winning actor Morgan Freeman. To develop the famous Manhattan terminal's first 3D display, N4D partnered with digital projection experts Christie® and Lightspeed Design Inc's DepthQ. Christie is providing a true high definition 3D active stereo projector, the Christie Mirage HD6. CEO of N4D, Clif Parker explained "N4D's goal is to change the way the world views information. N4D's 20 years of research offer a new paradigm - 3D for extended daily use. This 3D technology provides CBS Outdoor with a definite edge in the signage industry. It also ensures that their customers and viewers of the 3D advertisements will enjoy the world's most comfortable 3D experience." N4D President Lance Hilton noted, "N4D is pleased to be able to offer this unique opportunity to CBS Outdoor. We see this type of advertising approach becoming very popular with companies looking to reach viewers that have become desensitized to traditional media."

	I.E. Effects Boosts Stereo 3D Pipeline with Isilon Storage
3D-News Posted: Saturday, February 6, 2010 (13:46 UTC) | Posted By: Webmaster
I.E. Effects has installed an Isilon IQ6000x cluster storage system at its Culver City location. With several large stereoscopic projects currently active, the Isilon system expands the company's ability to manage the data and throughput requirements of multiple jobs. For clients this means increased efficiency and reliability for demanding stereo 3D projects. The clustered Isilon IQ6000x provides a high degree of redundancy and is easily scalable. "Adding capacity is as simple as plugging a new node into the system," said Ron Anantavara, Technical Supervisor at I.E. Effects. "As we add more workstations and render nodes to our pipeline, we needed a storage solution that could handle the bandwidth of all those additional systems simultaneously accessing our storage." "The Isilon has a load balancing feature that distributes the bandwidth evenly across all the storage nodes. This keeps it running efficiently as you scale up," said Mike Braico, Executive Vice President of Sales at Integrated Media Technologies (IMT) who installed the system for I.E. Effects. Based in North Hollywood, IMT has been helping facilities build stereo 3D production infrastructures since the company started in 2006. This expertise made them a natural fit for I.E. Effects in selecting and configuring the new system. "The explosion in 3D capable digital cinema screens over the last 3 years, and consumers interest in paying for the 3D entertainment will increase the demand for stereo 3D post services," explained Braico. "I.E. Effects' experience in doing 3D productions like Michael Jackson's 'This is It,' gives them a leg up on the competition for producing quality stereoscopic content at competitive prices." As the workload at I.E. Effects grows, the importance of absolutely reliable storage increases accordingly. "Since each node is like its own storage server, the data is redundant over all your nodes," said Anantavara. "If one or two nodes go down, your data is not lost. As we all know in this business, downtime is not an option, especially when you're approaching a delivery date!" By using the Isilon SyncIQ replication architecture, the system also allows I.E. Effects to sync and deliver digital content seamlessly between Culver City and the newly-opened Michigan location. Having linked storage systems at separate sites also creates a super-redundancy. "If something were to happen to one our facilities we instantly have a backup of our entire system offsite at our sister facility," explained Anantavara. "Working on several large S3D projects at the same time was one of the deciding factors in going with the Isilon System," said David Kenneth, founder and president of I.E. Effects. "With 3D doubling the amount of data, our storage servers can fill-up rapidly. As we do more and more S3D television projects, we needed a storage system that would be able to handle the grueling pace of broadcast projects."

	Chyron's HyperX3 Graphics Systems in First Ever Live Six Nations 3D Rugby Match
3D-News Posted: Saturday, February 6, 2010 (13:44 UTC) | Posted By: Webmaster
Chyron announced that its HyperX3 graphic system will be providing 3D stereoscopic graphics for the live broadcast of the Six Nations Rugby match of England vs. Wales on February 6. Chyron is partnering with Inition, SIS Live and Wurmsers for the event, which is sponsored by O2. The broadcast from Twickenham Stadium will be seen in more than 40, 3D-equipped cinemas around the UK. This anticipated match will be the first ever live 3D broadcast of rugby worldwide. The fans watching in the cinemas are in for a treat as they will actually feel like they have the best seats in the house. Wurmsers is using Chyron's HyperX3 graphics system with Lyric PRO which has the benefit of 3D Stereoscopic tools as a standard feature. The support of Chyron's Creative Services department was instrumental in helping with the 3D graphic design to ensure the viewer sees and feels the 3D experience from the match as well as the on air graphics. Wurmsers' Managing Director Jeremy Tidy said, "The genuine anticipated excitement created throughout the country for this groundbreaking event bodes very well for the future of 3D productions of sporting and many other live events. It has been wonderful to work with such a professional and responsive team like Chyron for a high profile game. The 3D stereoscopic graphic capabilities of the HyperX3 are exceptional and go far beyond expectations." Chyron CEO Michael Wellesley-Wesley said, "We are delighted to work on this event to bring 3D stereoscopic graphics to rugby fans in the UK. This application is high-profile evidence of the power and flexibility of HyperX3 and is once again testament to the power of the superior offerings by Chyron."

	A World First at CeBIT in the Major Trend of 3D: New Display from Sunny Ocean Studios Enables 3D without Special Glasses
3D-News Posted: Wednesday, February 3, 2010 (6:13 UTC) | Posted By: Webmaster
The technology supplier Sunny Ocean Studios makes it possible to enjoy a 3D experience from 64 different perspectives for the first time without additional visual aids. The 27-inch monitor, whose upstream optical system enables "glasses free" 3D images, will celebrate its public premiere in Hannover. In Singapore, Sunny Ocean Studios is currently developing the world's first 3D cinema in which the audience will no longer require any special glasses. At CeBIT the company is presenting this technology for the cinema of the future in a mobile 27-inch format. Armin Grasnick, founder and managing director: "Whether it's for private use or for commercial application – the current discussion surrounding 3D imagery shows that the future belongs to 3D capable systems. We are presenting a solution where the image appears to float spatially in front of the screen without the help of the usual aids like 3D glasses. By using 64 individual frames for the different perspectives in each 3D image for the first time, we can achieve a significantly improved 3D quality. We are even able to achieve this effect on standard monitors." In addition, the technology company will present its services and products for 3D projection without visual aids ("autostereoscopic"), for example, the refitting of current displays for glasses fee 3D display and the conversion of 2D images into 3D images. Grasnick: "We already possess the technology needed to quickly and inexpensively make large displays up to a size of 100-inch 3D capable." This year's CeBIT (2nd– 6th March) is highlighting the area of 3D projection as a special innovation concept. Grasnick: "As a developer of 3D capable displays we are taking advantage of the excellent opportunity provided by our public premiere at CeBIT to make new customer contacts and to establish new sales networks in Europe."

	King of Pop to Receive 3D Tribute During Sunday's Grammy Awards
3D-News Posted: Tuesday, February 2, 2010 (6:44 UTC) | Posted By: Webmaster
American Paper Optics, LLC, along with Target and Sony, has joined together with CBS to create a first-of-its kind, 3D event for the 52nd Grammy Awards on January 31st. Over 14 million 3D glasses will be distributed to the public in what is being called the first 3D tribute in history. Manufactured exclusively by American Paper Optics, the specialized 3D glasses will be used to watch the music video for Michael Jackson's "Earth Song." A portion of this song has been viewed by audiences, but never the full video and never in 3D, promising to be an emotional highlight of this year's show. American Paper Optics, who is also the optical supplier for 3D DVD releases such as "Coraline 3D," "Journey to the Center of the Earth 3D" and most recently, "The Final Destination in 3D," continues to push well beyond the "one billion 3D glasses distributed" mark. These billion plus specs have been distributed worldwide for multi-media promotions and events involving movies, magazines, television, web sites, theme park attractions, video games, and much more. APO mega-clients include Disney, National Geographic, Coca Cola, Pepsi, Warner Brothers, Crayola, Time Inc., TV Guide, VH-1, and Dreamworks. American Paper Optics, LLC, the world leader in manufacturing paper 3D glasses, has no plans to slow down in 2010. With their massive manufacturing capabilities and specialized patented optics, APO was able to deliver the 14 million 3D anaglyph glasses to more than 1,700 Target stores in less than 3 weeks. CEO and founder, John Jerit, was even surprised at the quick turnaround by his production team. "I thought I'd seen it all with the 130 million 3D glasses we did for the Super Bowl in 90 days last year, but finishing 14 million glasses in 21 days is a manufacturing record for us." American Paper Optics has produced over 14 million pairs of 3D glasses for the Grammys, which are currently being distributed nationwide at Target stores. Viewers can get their free 3D Grammy glasses at nationwide Target stores through Jan. 31. The 52nd Annual Grammy Awards will air live from the Staples Center in Los Angeles, Sunday, January 31, 2010 on CBS, 8pm ET/PT. For more information about John Jerit and American Paper Optics, please visit http://www.3Dglassesonline.com

	Virtual Reality Systems Go Mobile
3D-News Posted: Tuesday, February 2, 2010 (6:42 UTC) | Posted By: Webmaster
VIRTALIS, a UK leader in Virtual Reality (VR) and simulation technologies, has supplied the expertise and equipment that's enabling the Advanced Manufacturing Research Centre's MANufacturing Technology TRAnsporter (MANTRA) to have the first ever mobile Virtalis StereoWorks ActiveWall system. MANTRA is a specially modified demonstration HGV that travels the UK demonstrating the latest manufacturing, machinery and simulation technologies. "Transferring industry ready manufacturing solutions to companies as quickly as possible is a vital component to maximising the UK's manufacturing competitiveness," says research director of the AMRC, Professor Keith Ridgway. “Using MANTRA and the stereoscopic 3D capabilities of the Virtalis StereoWorks ActiveWall system, we can demonstrate to businesses how VR technology can help achieve a smooth integration of new technologies into production environments. Although MANTRA is primarily designed as a technology demonstration and transfer tool for businesses, an equally important use for it is inspiring young men and women to become the next generation of engineers. On board the 14 metre lorry, AMRC engineers are using the eye-catching, interactive capabilities of the StereoWorks ActiveWall system to give students of all ages the experience of assembling, design reviewing and rehearsing the maintenance of a multi-million pound Rolls-Royce jet engine. The immersive qualities of VR bring students face to face with the real life challenges encountered by engineers every day. MANTRA was funded with an award of £500,000 from Engineering and Physical Sciences Research Council's (EPSRC) 2007 Knowledge Transfer Challenge, which rewards and celebrates innovative approaches to supporting knowledge transfer in universities, making sure that research finds its way to end users in business and the public sector. AMRC saw VR as a key technology to show case. Virtalis is Europe's leading Virtual Reality (VR) company and has been a sponsor of AMRC since 2006 and is also involved in all AMRC projects involving a simulation element. AMRC is a £100 million partnership of the University of Sheffield and over 40 partner companies, which builds on the shared scientific expertise and technological innovation of the world's leading aerospace companies and research within the University of Sheffield's Faculty of Engineering. Virtalis StereoWorks ActiveWall systems offer stereoscopic 3D viewing, from real-time interactive VR or pre-prepared stereo movies and enable full depth perception with movements tracked accurately. The StereoWorks range consists of the latest stereo viewing hardware coupled with the Virtalis' own specialist software suite, StereoTools.

	3D Eye Solutions, Inc. Signs License Agreement with Artfest International, Inc. Bringing 3D Technology to Fine Arts and Sports Memorabilia Industry
3D-News Posted: Tuesday, February 2, 2010 (6:40 UTC) | Posted By: Webmaster
3D Eye Solutions, Inc. announced that the Company has signed a license agreement with Artfest International, Inc. (OTC Bulletin Board: ARTS), which will enable 3D Eye to enter into the multi-billion dollar fine art and sports collectibles and memorabilia market. Artfest International will be installing 3D Eye Solution's proprietary 3D "without" glasses display at its 52,000 square foot state of the art expo center in Dallas, Texas. Artfest International will now be able to convert and display its world-renowned artists' fine art, sports memorabilia, and athletes' collectibles in 3D. One of the first series under the Artfest label to be converted into 3D will be "Rhupert!" Artfest International's relationship with 3D Eye will play a key factor as the company continues to integrate new technologies into the art world. According to a report by the U.S. Display consortium, the 3D display market is expected to grow to above $300 Million by 2011 (http://www.usdc.org/resources/downloads/3D_Report_2007.pdf). The 3D industry is also transcending into other artistic areas such as movies and music. Box office receipts through last weekend in the United States alone of James Cameron's "Avatar" grossed over $550 Million, with 75 percent of the receipts coming from 3D theaters, according to Digital Journal.com. 3D Eye Solutions recently announced that the Company's 3D conversion for Michael Jackson's "Earth Song" will be featured this weekend at the 52nd Annual GRAMMY Awards show as part of a special tribute planned in honor of Michael Jackson. The show will air live from the Staples Center in Los Angeles on CBS from 8:00 – 11:30 pm, this Sunday January 31. The GRAMMY Awards are telecast annually to an international audience of over 2 billion in 180 countries. This special segment represents a GRAMMY technical breakthrough in that it will be the first time a major awards show will have portions of its program broadcast in 3D. In order for viewers to enjoy this unique 3D TV experience at home, CBS and Target have collaborated to provide millions of free 3D GRAMMY Glasses. Through Sunday, Jan. 31, Target stores nationwide will exclusively offer these 3D GRAMMY Glasses so that fans have the opportunity to see the film. "We are excited about the relationship we have developed with 3D Eye Solutions. Artfest International is always looking for ways to integrate the latest cutting edge technology with art and 3D Eye's conversion technology will bring the art world into a whole new light," stated Edward Vakser, CEO of Artfest International, Inc. "The relationship with Artfest shows how our proprietary 3D conversion technology can have an impact on various vertical markets. Whether it is the music industry and the work we did with the 'Earth Song' for Michael Jackson, or fine art and sports collectibles, 3D has a number of applications and is the new medium for the 21st century," stated Mike Gibilisco, CEO of 3D Eye Solutions, Inc.

	Microscopy Plays Big Role in PassmoreLab's New 3D Nature Film
3D-News Posted: Tuesday, February 2, 2010 (5:57 UTC) | Posted By: Webmaster
PassmoreLab, the San Diego-based multi-media production studio that specializes in 3D production and 2D to 3D content conversion, announced the release of MicroWorlds - their latest 3D film about the incredibly complex wonders of nature. MicroWorlds is a live-action 3D educational science film that explores the world of life that goes on, unseen, all around us. From the earthworms in our backyards to the alien beauty of a garden snail, MicroWorlds examines the patterns, cycles, and daily rituals that are repeated on every scale, both in nature and in the lives of all creatures. Examined closely, nature reveals these patterns through the hands of time, the rotation of our planet and the flora and fauna that surround us. The film takes an extraordinarily intimate look at these worlds of nature beneath our feet by examining the seemingly invisible domains of four insects - Earthworms, Ladybugs, Butterflies and Garden Snails - and tells the amazing stories of the daily routines of these essential creatures and the vital role they play on our planet. "From the clouds of cream in a coffee cup to the spiral of the galaxies, nature is interconnected," said Greg Passmore, president of PassmoreLab, and director of the film. "The film gives viewers a completely immersive 3D experience and a greater appreciation of the symmetry of life and the crucial role different species play in nature." Astonishingly beautiful and remarkably up close, the film was shot in California with a custom 3D microscopy rig specially designed for the film. High precision stages, state of the art macro lighting and a year of intense shooting yielded never before seen imagery. "Ladybugs look a little different when they are 30 feet tall on screen and in 3D" smiles Passmore. "The idea was to try to give the audience a completely different perspective of the lives of our four hosts, show them in great detail, and at very, very close range." Mixing stereoscopic microscopy, time lapse and some serious bug wrangling, the film shows insects 'up close and personal'. Everything was shot at high def, precisely synchronized and with a broad dynamic range to capture and present a micro-reality to viewers. "Filming was a challenging and educational experience. In one scene we can very clearly see teeth in a snail's mouth as it devours a leaf." Says Passmore. "Seeing a butterfly using its proboscis in a flower is nothing new, but to see it actually draining the contents of a tiny droplet of water from a leaf is quite compelling." The film also shows ladybugs going about the business of pollination as well as hunting down their favorite meal - the common aphid. But it also shows much more than just miniature jaws in action. MicroWorlds also shows earthworms, deep in the ground, aerating the soil and actually eating, digesting and excreting the most important natural fertilizer on our planet - worm cast. PassmoreLab also created a complete teacher's guide full of trivia, games and mind-benders germane to the film. It is a companion piece available for middle-schoolers that want to dig a little deeper into the science of the film after seeing it. "This movie is uniquely positioned to entertain and educate," said Steve Glum, Head of Branding and Distribution for PassmoreLab. "We think audiences worldwide - kids and adults - will be thrilled to see these tiny creatures in 3D." 2010 will be a busy year for PassmoreLab. The independent studio will also release two additional live-action 3D science and nature-themed productions - 'The Extreme Nature of Bats', and 'Physics of Surfing' - as well as rolling out a number of 3D conversions, with the most high-profile title being the 3D conversion of the original 1968 George Romero zombie classic "Night of the Living Dead, Now in 3D!" which will see release in the US and Europe starting in March. MicroWorlds will be available in 3D Digital in March. For more on PassmoreLab's MicroWorlds, please visit http://www.passmorelab.com/microworlds

	Acer Delivers Full HD NVIDIA 3D Vision-Ready Display for Consumers in the United States
3D-News Posted: Tuesday, February 2, 2010 (5:18 UTC) | Posted By: Webmaster
Acer America debuts a new high-end, high-resolution display that features a 120Hz refresh rate. This display can also perform as a full HD 3D display when combined with NVIDIA® 3D Vision™ active-shutter glasses, making it perfect for showcasing high-definition 3D games, Blu-ray movies and other multimedia. "As 3D content becomes more widely available in popular games and videos, users desire computing products that can take advantage of these new capabilities," said Irene Chan, senior product marketing manager for peripherals, Acer America. "We are excited to offer Acer's first monitor to support 3D technology, enabling consumers to fully immerse themselves in leading-edge 3D games and movies at an affordable price." Chan continued, "We see a strong market for 3D technology products that offer the quality and value that Acer is known for providing, as we've demonstrated with our Acer notebook with 3D technology and now with this new Acer GD235HZ display." The new Acer 3D display becomes available at an opportune time. In its recently released 3D Display Technology and Market Forecast Report, DisplaySearch forecasts that the total stereoscopic 3D display market will grow from 0.7 million units and $902 million in revenues in 2008 to 196 million units and $22 billion in revenues in 2018, a compound annual growth rate (CAGR) of 38 percent for revenues and 75 percent for units. Users can clearly view detailed images and crisp graphics due to the Acer GD235HZ display's 80,000:1 (ACM) contrast ratio. The Acer Adaptive Contrast Management (ACM) features advanced technology that allows users to adjust images frame by frame to optimize contrast by enhancing detail and gradation. Additionally, Acer ACM enables the new monitor to use less power and save energy while providing a superior viewing experience. The new 23.6-inch display boasts a 16:9 aspect ratio and a 1920x1080 resolution, providing excellent high-definition picture quality. Users can enjoy the clarity and precision of Blu-ray Disc™ high definition technology for watching movies in extraordinary detail. The 16:9 aspect ratio allows users to view high-definition digital content without image distortion that arises from incompatible aspect ratios. Additionally, the Acer GD235HZ features a rapid 2ms response times for viewing high quality moving images and a 300 cd/m2 brightness, further improving the visual performance. Acer's unique software solutions boost usability. The eColor Management on-screen interface allows users to tailor the performance of the display, such as brightness, saturation and contrast. The Empowering Key enables users to switch between viewing scenarios and create their own to compensate for application and environmental constraints. The eDisplay Management function is a powerful color enhancement and display rotation tool. The Acer GD235HZ 23.6-inch display provides a revolutionary new 3D viewing experience when combined with the NVIDIA® 3D Vision™ technology, adding depth to the image displayed on the flat surface of the monitor. NVIDIA® 3D Vision™ is a combination of high-tech wireless active-shutter glasses, a wireless USB transmitter, and advanced software that can transform hundreds of PC games into an exceptional 3D experience. The Acer display with NVIDIA 3D Vision can deliver 3D images from any PC content, including 3D photographs, 3D videos, and upcoming Blu-ray 3D movies. The glasses are lightweight, can be worn over regular eyeglasses, and can provide up to 40 hours of 3D entertainment on a single charge. For more information on NVIDIA 3D Vision technology, please visit www.nvidia.com/3DVision.(2) Specifications, Pricing and Availability The Acer GD235HZ bid 3D display will be available early this month for U.S. customers at leading retailers for an MSRP of $399.99. The NVIDIA® 3D Vision™ Kit is available for an MSRP of $199 from leading e-tailers. Acer® GD235HZ bid 23.6-inch LCD Display 23.6-inch Widescreen 1920x1080 Maximum Resolution 0.2715mm Pixel Pitch 120Hz (Maximum) Refresh Rate 2ms Response Time (G to G) 80,000:1 Max (ACM) / 1000:1 (Native) Contrast Ratio 300cd/m2 Brightness 170° (H)/160° (V) Viewing Angles 16.7 Million Colors 6Bit HiFRC 1x HDMI (w/HDMI), 1x DVI, 1x VGA Inputs Vesa 100mm Wall Mount Internal Power Supply

	LIONSGATE and Crest Animation Productions Rub Noses With 'Norm of the North'
3D-News Posted: Tuesday, February 2, 2010 (5:01 UTC) | Posted By: Webmaster
LIONSGATE, the leading next generation studio, announced that it will partner with Crest Animation Studios to co-produce the Stereoscopic 3D animated family feature NORM OF THE NORTH as the second film in their three-picture deal. Lionsgate will distribute in North America. The announcement was jointly made today by Joe Drake, Lionsgate Co-Chief Operating Officer and Motion Picture Group President; Mike Paseornek, Lionsgate President of Motion Picture Production; Ken Katsumoto, Lionsgate Executive Vice President of Family Entertainment; Noah Fogelson, CEO of Crest Animation Productions; and Seemha Ramanna, Managing Director Crest Animation Studios. NORM OF THE NORTH is written by Steven and Daniel Altiere. Delivery is anticipated for the first quarter of 2012. Katsumoto will oversee the production for Lionsgate; Crest Animation President of Production Richard Rich will oversee for Crest. The first film in the Lionsgate/Crest partnership is the upcoming CGI animated family feature ALPHA AND OMEGA, featuring the voices of Justin Long, Hayden Panetierre, Christina Ricci, Danny Glover, Dennis Hopper and Larry Miller. Directed by Anthony Bell and Ben Gluck, ALPHA AND OMEGA is expected to premiere in October 2010. Said Paseornek and Katsumoto, "Our partnership with Crest has gotten off to a terrific start with ALPHA AND OMEGA, and NORM OF THE NORTH is an ideal follow-up. In its range of characters, locations and narrative, NORM OF THE NORTH offers a bounty of riches for family audiences." "We are delighted to be producing NORM OF THE NORTH with our friends at Lionsgate," commented Fogelson. "This is a wonderful story, full of humor and heart, and stereoscopic 3D technology will bring it vividly to life." The deal was negotiated for Lionsgate by Wendy Jaffe, Executive Vice President Business & Legal Affairs, Acquisitions and Co-Productions, Sean Kisker, Executive Vice President, Strategic Planning, and Katsumoto; and for Crest Animation Productions by attorney Josh Grode of Liner Grode Stein Yankelevitz Sunshine Regenstreif & Taylor LLP. Synopsis - Norm of the North Norm is a Polar Bear who finds shelter in an abandoned research station when his Arctic home begins cracking and collapsing beneath him. He is accompanied by three Arctic Lemmings, sidekicks who instinctively copy Norm's every move. Norm enjoys this immensely as he has a love of entertaining, and an aversion to the mundane work in his community. All in all, life is good for our heroes; plenty of food, warmth, and aerobic dancing DVDs, which also help Norm perfect his "moves." But as the polar ice caps continue mysteriously breaking apart, their temporary home is abruptly dislodged, setting Norm and the lemmings on a journey that ends in NYC. Here Norm is discovered by the head of a multinational company and becomes their mascot. Suddenly Norm is living his performing dream as a dancing star. Unfortunately, he also soon learns the polar ice caps are continuing to break apart, and the people that made his dream come true are responsible. Norm knows he must stop them before they destroy his home, a realization that forces him to choose between life in the spotlight and his entire Polar Bear community.

	'ISU (International Stereoscopic Union) Code 2' and 'Sacred Sites' at the 3D Center
3D-News Posted: Sunday, January 24, 2010 (7:58 UTC) | Posted By: Webmaster
"ISU (International Stereoscopic Union) Code 2", in the STEREO THEATRE: February 4th to March 28th, 2010 The second installment of the International Stereoscopic Union’s digital compilation presents works selected by stereo clubs world-wide. Acting as both a 3D travelogue and digital art gallery, over a hundred images are presented from: Australia, Austria, Denmark, Poland, Switzerland, UK, Boise, Washington, DC, Detroit, Minneapolis, and the Cascade Stereoscopic Club in Portland. "Sacred Sites," by Dale Walsh, in the GALLERY: continuing through February 28th, 2010 "This is a selection of stereoscopic imagery of sacred urban and natural environments at times juxtaposed with their profane counterparts. It is a celebration of different perspectives, cultures and people. It is also an attempt to understand and learn from the other cultures. It is a search for meaning. It is connecting to something beyond one’s own individual reality." - Dale Walsh The images date from 1986 to present and include photographs from Australia, Asia, North and South America. The 3D Center also houses a collection of antique and contemporary stereo cameras, viewers and other devices. Information panels and interactive displays explain the phenomenon of 3D vision. The Center's collection of stereocards are available for viewing and the reference library is open to visitors. There are daily 3D slide projections. Open Thursday to Saturday from 11am to 5pm, Sunday from 1pm to 5pm. First Thursday 6-9pm. Admission $5 adult (over 15), Free all day First Thursdays. 1928 NW Lovejoy, Portland/Oregon, USA. Tel.: 1 (503) 227-6667, Web: http://www.3dcenter.us

	Fugro EarthData and ESRI Canada Announce Strategic Partnership
3D-News Posted: Saturday, January 23, 2010 (8:34 UTC) | Posted By: Webmaster
Fugro EarthData and ESRI Canada announced a strategic partnership and global distribution agreement that will allow Fugro EarthData to deliver PurVIEW worldwide. PurVIEW is a powerful stereoscopic image viewing and feature extraction extension for ESRI ArcGIS, the world's leading geographic information system (GIS) technology. "This partnership is significant because it marks the first global distribution agreement for PurVIEW," said Alex Miller, President, ESRI Canada. "Fugro EarthData's broad industry expertise and strong international presence will help expand our coverage and enable us to provide more customers with the superior image viewing environment PurVIEW delivers." Headquartered in Maryland, USA, Fugro EarthData has provided remote sensing, mapping and GIS services to public and private sector organizations worldwide for more than 50 years. Through its partnership with ESRI Canada, Fugro EarthData will offer PurVIEW as part of its exclusive GeoSAR mapping solution that delivers high-accuracy topographic mapping through clouds and dense vegetation. "PurVIEW is an excellent addition to our offerings," said Ed Saade, President of Fugro EarthData. "With its powerful 3D capabilities for capturing, viewing and editing geospatial information from GeoSAR data, our customers will benefit from enhanced data quality and a more reliable and effective GIS." PurVIEW transforms ArcGIS Desktop into a precise stereo-viewing environment, where geodatabase feature objects can be superimposed with terrain data to reveal natural changes in data or mapping errors and omissions. The extension simplifies the process of extracting features and reduces the cost of editing data. It also eliminates the need for an external imaging engine or photogrammetric interface, as it interacts directly with the geodatabase, digital elevation models and georeferenced imagery data. By integrating stereoscopic viewing in ArcGIS, users can create a rich environment for various GIS applications including environmental assessments, facility management and earth sciences. PurVIEW is developed by I.S.M. International Systemap Corp. and marketed globally through ESRI Canada. For more information about PurVIEW, visit http://esricanada.com/purview

	Spatial View and UVPHACTORY bring glasses-free 3D to the iPhone with Grammy Award Nominee The Crystal Method
3D-News Posted: Saturday, January 23, 2010 (8:14 UTC) | Posted By: Webmaster
Spatial View and UVPHACTORY (UVPH) have joined creative forces to debut the first-ever glasses-free 3D music video available for the iPhone in time for the 52nd annual Grammy Awards. UVPH designed and directed the video entitled "Drown in the Now" for The Crystal Method. "Drown in the Now" features a performance by Matisyahu and is taken from The Crystal Method's recent album "Divided by Night" which is nominated for a Grammy in the Best Electronic/Dance Album category. The Grammy Awards will be broadcast live on Sunday, January 31st at 8 p.m. ET/PT. After UVPHACTORY created the video in Stereo 3D, Spatial View adapted it for use with its 3DeeSlide, a mobile iPhone and iPod Touch accessory with Spatial View's proprietary lenticular technology. View the music video at: http://www.spatialview.com/uvph Spatial View is a pioneer in 3D image processing and auto-stereoscopic displays. Beat Raemy, CEO at Spatial View says, "Our focus is to enable people to enjoy a natural and affordable 3D visual media experience across a variety of platforms including mobile and personal computers." In November 2009, Spatial View partnered with Sony Music Entertainment Germany for the Sony Blue-ray disc "forsenses." Users of iPhone 3G, iPhone 3GS and iPod Touch (second generation or later) who buy a bundle comprising of the 3DeeSlide can download and watch Stereo 3D excerpts on their mobile devices. The creative team at UVPH is excited to work with Spatial View where they can explore new platforms of entertainment. "We have always taken pride in positioning ourselves at the forefront of technology. After our successful venture with Bjork's Wanderlust video in 3D, we think our Crystal Method video with Matisyahu is an ideal choice to further enhance our stereoscopic division," says Scott Sindorf, Co-founder of UVPHACTORY. Dimitris Athos, 3D Stereoscopic Producer of UVPHACTORY comments, "Glass-free 3D – autostereoscopic – adds another tool to our 3D stereo pallet. Our 3D delivery capabilities now range from iPhone to IMAX."

	SENSIO Announces Allowance of New Patent Application from the USPTO Relating to quincunx Format Decoding
3D-News Posted: Thursday, January 21, 2010 (15:50 UTC) | Posted By: Webmaster
SENSIO Technologies Inc. ("SENSIO") announced that it has received a notice of allowance for one of its pending patent applications by the United States Patent and Trademark Office (the "USPTO"). The patent application allowed covers a fundamental method for high-quality decoding of quincunx (checkerboard) compressed stereoscopic formats. The decoding method covered can be integrated into various products; namely chips, DVDs and Blu-rays which are specifically described in the patent application and represent part of SENSIO's core business. The patent application protects the checkerboard decoding technique in multiple markets and applications, from D-cinema to mobile phones. "Our first issued patent covers the whole method of compression, decompression, formatting and display of stereoscopic content in both 2D and 3D while this patent application is specifically targeted to quincunx decoding and its application for 3D. The quincunx format is widely recognized to provide the best quality of all spatial compression formats", states Étienne Fortin, Chief Technology Officer at SENSIO. "The general method described in the patent application covers a wide family of efficient decoding algorithms." "The allowance of this patent application is the result of years of research in image processing. We believe that it will play a key role in protecting our IP as this is specifically protecting our decoding method and can be used for all quincunx formats already offered on the market", says Nicholas Routhier, President and CEO. After the allowance of the patent application, it is expected that the final patent grant and patent number will be received within three to four months.

	3D Eye Solutions, Inc. Enters Into Distribution Agreement for 3D Digital Signage Without Glasses
3D-News Posted: Thursday, January 21, 2010 (5:39 UTC) | Posted By: Webmaster
3D Eye Solutions, Inc. announced that the Company has signed a distribution agreement with Black Creek Media based out of London, Ontario Canada. The agreement appoints Black Creek as the Company's exclusive Canadian distributor for its 3D digital signage without glasses. Black Creek Media is a commercial-based, content-driven company focused on marketing top-level companies that require mass distribution. Black Creek plans to market and distribute 3D Eye's cutting-edge 3D digital signage solution without glasses to shopping malls, hotels, sporting venues, individual retailers and casinos across Canada, and has already taken deposits for numerous installations. The digital out-of-home (OOH) market, which is comprised of all digital signage mediums, remains poised for continued growth. Digital OOH advertising revenues alone are forecast to grow from $2.2 billion in 2009 to $3.7 billion in 2013. The market for 3D displays, which is encouraged by the recent success of 3D cinema, is on the rise. According to recent projections, the 3D display market will grow from 0.7 million units and $902 million in revenues in 2008 to 196 million units and $22 billion in revenues in 2018. "The face of digital media is about to change dramatically in Canada. Companies, such as 3D Eye Solutions, are paving the way for this newly developed market place," stated Dave Woods, CEO Black Creek Media. "I was impressed with what Black Creek has to offer, and have high expectations for what their campaign will accomplish," stated Mike Gibilisco, CEO of 3D Eye Solutions, Inc. In addition, 3D Eye Solutions has retained a leading Canadian Investor Relations firm, Catalyst Xchange Corp to provide a variety of services including assisting with the dissemination of news and information to the public, Public Relations, and, initiating and maintaining relationships with investors from around the world. Catalyst Xchange Corp provides the general investing community with the information and education necessary to take advantage of the many exciting investment opportunities available in Canada and the United States. With over thirty years experience in the capital markets CXC communication specialists have assisted in raising millions of dollars for OTC, Nasdaq, Toronto Stock Exchange and TSX Venture listed issuers. "We're overly excited to be working with the 3D Eye team," stated Don Shaxon from Catalyst Xchange Corp. "After viewing the Company's cutting-edge 3D technology without glasses, we are thrilled about assisting 3D Eye to increase their exposure in the financial community." "We are pleased to be working with Catalyst Xchange to assist 3D Eye in gaining broader worldwide awareness of our 3D technology," stated Mike Gibilisco, CEO of 3D Eye Solutions, Inc.

	Plazamedia and Vizrt Show Germany's First Real-time 3D Stereoscopic HD Virtual Studio
3D-News Posted: Tuesday, January 19, 2010 (18:45 UTC) | Posted By: Webmaster
Plazamedia is not an average production house. With a long list of first-class outdoor, studio, and sports productions created for customers around the world, the Munich-based company is also well known for using its Open Houses as sneak previews for the most exciting developments in the industry. "We knew that Plazamedia planned to demonstrate its new real-time HD virtual studio. So we thought, why not take it one step further and create all the scenes in 3D?," explained Gerhard Lang, Chief Engineering Officer, Vizrt. The result of the cooperation allowed Plazamedia to promote not only the company's new HD virtual studio and HD master control room, but also Germany's first 3D HD virtual studio, powered by Vizrt technology. The Open House early last month was the public premiere for the new setup. Instead of seing the usual flat TV picture, Vizrt's real-time renderers created stereoscopic images that were used to create an illusion of depth. Using special 3D glasses, the guests could see moving 3D content on a typical TV screen. The installation was done without the special stereo cameras normally needed for 3D demonstrations. Vizrt's stereoscopic rendering ensured that the on-camera talent remained properly situated within the 3D scene. Plazamedia's HD virtual studio is based on two Vizrt products: Viz Virtual Studio and the Viz Engine real-time renderering engine. Both system are capable of creating real-time graphics both in SD as well as HD. In addition, Plazamedia worked closely with other leading virtual studio vendors—including Thoma, Technocrane, and Infitec. "We pride ourselves on having possibly the most innovative virtual studio capability, which is why we added our new HD virtual studio," said Florian Nowosad, CEO of PLAZAMEDIA GmbH. "But our Open House was an opportunity to show our customers that 3D HD virtual studio capability has arrived, and it's now the cutting edge of realtime TV graphics effects. We're the first in Germany with a HD virtual studio, and we've set the bar even higher by showing stereo 3D HD virtual studio production—both of which are exciting new ways of keeping TV viewers engaged." For more information, visit http://www.vizrt.com

	Zecotek Demonstrates Auto-Stereoscopic Multiple Views 3D2D Display System to European OEMs
3D-News Posted: Tuesday, January 19, 2010 (17:57 UTC) | Posted By: Webmaster
Zecotek Photonics Inc., a developer of leading-edge photonics technologies for medical, industrial and scientific markets, announced that its Real-Time 3D2D Display System is exhibited in Zurich, Switzerland to a select number of European display manufacturers. The demonstrations in Europe follow demonstrations to Asian and North American display manufacturers, and come as the Company looks to conclude a manufacturing or licensing partnership with a major OEM. "There is much hype regarding stereoscopic 3D, which requires special eye wear and in most cases, an extended cable connection from the glasses to the monitor is needed," said Dr. A.F. Zerrouk, Chairman, President, and CEO of Zecotek Photonics Inc. "However, in order to have a natural and realistic 3D effect, this can only be achieved with systems such as Zecotek's unique Real-Time, Auto-stereoscopic, multiple-views, 3D2D Display System. No special glasses or peripheral equipment or sweet spots are needed. As part of our global search for the best mix of licensing and manufacturing partnership we have moved our 32 inch prototype to Zurich to demonstrate to very keen European OEMs. We look to conclude our discussions with Asian, North American and European manufacturers in the very near future and move ahead with a single partner. The demand for true 3D viewing is growing and consumers and manufacturers alike are discovering the challenges and limitations inherent to standard stereoscopic viewing with eye wear." Protection of Zecotek's 3D unique technological innovation is a priority and is being achieved through multiple stage patents in all countries where significant demand for the Company's 3D products is expected. Applications have been submitted first in the US, followed by PCT (Patent Cooperation Treaty), regional and national applications. Patents have been granted, or are pending, in the US, Japan, China, Russia, Australia, Korea and major countries in Europe. This will increase our opportunity to capture a significant share of the market. Zecotek's Real-Time 3D2D Display System is based on the auto-stereoscopic principle, but with substantial innovative and patented improvements and represents a new and unique generation of 3D displays. In September 2008, Zecotek's 3D development team announced significant improvements in overall clarity, a doubling of concurrent perspectives (from 40 to 80) and an increase in the effective 3D viewing angle from 25 to 40 degrees. The Company is also introducing flat screen 5 to 16 inch 3D displays for the transportation, personal computing and gaming industries, and a 54 inch 3D display designed to meet the expected demand for industrial, advertisement, medical and home entertainment markets.

	LG Electronics Thinks Outside of the Box: Unveils World's First Full HD 3D Projector
3D-News Posted: Saturday, January 9, 2010 (13:58 UTC) | Posted By: Webmaster
LG Electronics unveiled its new versatile 2010 video projector series, including CF3D, the world's first Full HD, 3D Single Lens Type Projector, at the International Consumer Electronics Show this week (Booth #8205). "Consumers are continuously looking for creative new solutions for both entertainment and business video display needs, and LG projectors provide the versatility and portability options for multiple applications," said Jeff Dowell, vice president, business solutions, LG Electronics USA. "Whether customers desire compactness and portability for presentation use, or theater-like performance for a home installation, LG has the right solution." LG's versatile CF3D is the world's first Full HD Single Lens Type 3D Projector featuring an amazing brightness rating of 2,500 ANSI-lumens and a high contrast ratio of 7,000:1. This model also features TruMotion 120Hz for smoother images - a technology previously only seen on flat panel HDTVs. LG's CF3D enhanced technology gives consumers a more life-like viewing experience. Incorporating both Dual Engine and 3D Auto Picture Calibration technology, the CF3D offers superb color correction to help ensure images are displayed naturally. HDMI upscaling on the CF3D reduces on-screen color banding, providing smoother tonal transitions and more subtle gradation between colors. Specifications include: 0.61-inch SXRD(TM) Full HD 1080p (1920x1080) 3D Auto Picture Calibration Dual Engine 2 HDMI 1.3, USB Input ISFccc Real Cinema The price is expected to be in the $10,000 range.

	Underwater Housing for the Fujifilm FinePix 3D W1 Camera
3D-News Posted: Saturday, January 9, 2010 (8:08 UTC) | Posted By: Webmaster
Hong-Kong-based Scuba Network Ltd. is now offering an aluminum housing dpecially designed for the Fujifilm FinePix 3D W1 Camera. The housing is individually tested to 10 bar (90m / 300 ft.), with a recommended working pressure of 60 meters. For more information, see http://www.10bar.com/infoSheet/3DW1/3DW1.htm

	IMAX Announces Digital 3D Motion Picture Camera Initiative
3D-News Posted: Friday, January 8, 2010 (7:22 UTC) | Posted By: Webmaster
On the heels of this week's announcement between IMAX Corporation, Discovery Communications and Sony Corporation to create a cable television network devoted entirely to 3D content, IMAX announced that it is developing its first IMAX(R) 3D digital camera. The initiative marks the Company's continued move to explore new growth opportunities that capitalize on its leadership in 3D entertainment technology. IMAX expects its first prototype to be ready by early 2010, with the goal of an official launch in 2011. The new IMAX 3D camera is planned to be a component of a suite of IMAX-branded products and services available to studios, partners and filmmakers for use in production of premium 3D content. The benefits of the IMAX 3D camera are expected to include: Proprietary, differentiated content for the IMAX(R) theatre network. Increased content for the Company's planned joint venture 3D TV Network. Lower production costs, due to the elimination of expensive film stock. "Just as the advent of digital became the catalyst for evolving our film-based projection system, we believe the prominence of 3D is the catalyst for evolution of our 3D camera," said Richard L. Gelfond, CEO of IMAX Corporation. "While our priority remains growing our theatre network and delivering the premium out of home entertainment experience, we always strive to be at the forefront on emerging industry trends, be it the roll out of digital projection or the proliferation of 3D content and distribution. As we move forward, we will insist that any new potential venture be consistent with our brand, provide new revenue streams, and look for attractive rates of return, including through licensing and otherwise." "This initiative is an important step in our strategy to make The IMAX Experience(R) more accessible to consumers and more viable for filmmakers," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Given the significant amount of 3D content being developed over the past 12 to 18 months, requests from filmmakers for an IMAX 3D digital camera, consumer appetite for The IMAX Experience and this week's joint venture announcement for the 3D television network, we believe the timing of this initiative could not be better." Among the key areas of focus for IMAX's exploration of strategic brand extension plans will be: 3D in-home entertainment technology, including television, home theatres and additional consumer products. Digital re-mastering and conversion of movie and television content using our proprietary technology to include both 2D, 3D and high-definition formats. Increased post-production opportunities. Partnering with leading technology, studio, programming, content and consumer electronics companies to enhance awareness of the IMAX(R) brand and IMAX technology, and build on the company's reputation for innovation and excellence.

	S-3D Gaming Alliance Formalized
3D-News Posted: Thursday, January 7, 2010 (17:48 UTC) | Posted By: Webmaster
According to the U-DECIDE Initiative, a well received study of modern gamers, 93% of survey respondents want to see game developers support stereoscopic 3D technology. The industry answered by starting development of The S-3D Gaming Alliance (S3DGA), a non-profit corporation that is 100% focused on making stereoscopic 3D gaming possible through standards, education, and product adoption. "We need an industry-wide standard for S-3D gaming, and S3DGA has the drive and experience to push this forward. All developers and manufacturers should participate," said Habib Zargarpour, Senior Art Director for Electronic Arts Inc. "S-3D gaming content is available on PC and console, gamers are great viral marketers, and our industry needs to reach out to the early adopters first. Our industry needed a qualified voice, so S3DGA was formed to properly leverage and develop this market," said Neil Schneider, S3DGA's Executive Director and Spokesperson. Neil Schneider is best known for his pioneering work on Meant to be Seen (http://www.mtbs3D.com), the world's leading website focused on stereoscopic 3D gaming and entertainment. S3DGA's current members include LG Electronics, Blitz Games Studios, RealD, Next3D, DDD, Jon Peddie Research, Sensio, TDVision Corp, iZ3D, and more. Advisory board members include Habib Zargarpour, Senior Art Director for Electronic Arts, Andrew Oliver, CTO and Co-Founder of Blitz Games Studios, and Neil Trevett, President of the Khronos Group & VP of NVIDIA Mobile Content. S3DGA wanted its first board to be comprised of people without vested interests until there is a member driven nomination or election process. The initial Board of Directors includes: Syd Bolton, Interim S3DGA President, is also the Curator of the Personal Computer Museum in Brantford, Ontario. A seasoned expert in gaming and gaming history, Mr. Bolton has been featured on The Space Channel, MuchMusic, Custom PC, Games Magazine, and more. Mark Fihn, S3DGA Vice-President, is the publisher of Veritus et Visus. A top analyst and consultant, his company publishes a well respected 3D newsletter that features columns written by top industry executives and pioneers. John Merritt, S3DGA Treasurer, is the founder of the Stereoscopic Displays & Applications Conference, the oldest stereoscopic 3D conference in the world. Mr. Merritt is a leading consultant on matters of S-3D quality and immersive experience. "I really believe that 2010 is the year that 3D will hit at home with consumers more than ever, and having this alliance is more critical than ever to ensure everyone is on the same page," said Syd Bolton, S3DGA's President. The interim Standards Division Chair is Keith Elliott. "When we are talking about standards in gaming, it's not just about passing a left and right image to the display - that's easy. Game developers also need to speak the same language, quality and compliance expectations need to be set, and lots of compatibility politics are going to surface very quickly I'm sure. We wanted a strong people person to head this up, and this individual's previous work had to be well known. We found that person in Keith Elliott," Schneider explained. Keith Elliott is one of the key inventors of the low-cost stereoscopic display architecture used in over two million 3D DLP® high-definition (HD) televisions. This high-speed "checkerboard" layout grew popular by offering high-quality 3D HD video at the lowest cost possible. In gaming, it is already supported by DDD, iZ3D, NVIDIA, and multiple game engines. As Director of New Business Technology for the HDTV group at Texas Instruments (TI), Keith was involved in the development of the infrastructure needed to support a wide roll-out of 3D content to the home consumer. He also directed TI's systems engineering team that delivered DLP technology to HDTV manufacturers around the world. He is currently a founder and technology consultant for Screen's Edge, LLC. S3DGA's next official meeting takes place at the 3D Gaming Summit in April, 2010. S3DGA is the conference's event sponsor, and all content makers and technology enablers are encouraged to participate. Visit http://www.3dgamingsummit.com for more information.

	The Third Floor Turns to StudioGPU MachStudio Pro to Streamline Digital Previsualization
3D-News Posted: Thursday, January 7, 2010 (17:40 UTC) | Posted By: Webmaster
As more movies, television shows and games move toward the total Stereoscopic 3D (S3D) experience, S3D is generating unprecedented excitement and interest at the 2010 International CES in Las Vegas this week. StudioGPU announced that The Third Floor, a leading Hollywood previsualization studio at the forefront of S3D development whose credits include Beowulf, A Christmas Carol, Avatar, and Alice in Wonderland, has integrated StudioGPU MachStudio™ Pro for real-time interactive workflow in its 3D and S3D film and games previsualization pipeline. MachStudio Pro real-time 3D workflow and rendering software allows artists, designers, engineers, directors, and technical directors (TDs) to work with 3D lighting, camera views and multi-point perspectives in an interactive non-linear fashion for real-time high fidelity views as they will appear in the final rendered format. "Finding MachStudio Pro was like finding the Holy Grail," says Chris Edwards, founder and CEO of The Third Floor. "You can literally convert previs assets or final assets and port them to MachStudio Pro to create a real-time light sculpting experience. As the previsualization pipeline evolves people are trying to figure out how to compete in a global marketplace," continues Edwards. "We see MachStudio Pro playing a key role in the future of virtual cinema." "We are pleased to see companies such as The Third Floor embracing MachStudio Pro to improve 3D and S3D previsualization content development," says David Koenig, CEO, StudioGPU. "With MachStudio Pro, the artists at The Third Floor have the advanced real-time tools for 3D previsualization at their fingertips, which allows them to deliver the vision to their clients long before the cameras start to roll." The Third Floor has delivered previs for a number of high-profile S3D films, including James Cameron's Avatar, Beowulf and Journey to the Center of the Earth. With support for real-time stereoscopic 3D lighting and rendering on the desktop, MachStudio Pro plays an important role in the previs strategy at The Third Floor. "Shooting S3D requires an entirely new filmmaking language that is still being developed. Filmmakers need to plan stereo shoots even more carefully than 2D shoots, to insure that their depth choices will work in continuity. We use real-time tools like MachStudio Pro to help directors, cinematographers and editors preview their S3D decisions in advance of the shoot, explains Edwards. "With MachStudio Pro, we can effectively deliver previs to inspired directors, cinematographers and creators. We are moving into a golden age of filmmaking," continues Edwards. "One that will enable filmmakers to leverage visual effects to enhance their stories, not upstage them." The Third Floor helps filmmakers and game developers realize their creative visions with highly detailed previsualizations that show how to achieve the desired end result before filming begins. For more details about The Third Floor, please visit http://www.thethirdfloorinc.com

	XpanD Debuts Revolutionary X102 Series DLP-Link Active 3D Glasses As The Most Advanced Stereoscopic Viewing Technology for 3D Consumer Electronics Projectors
3D-News Posted: Thursday, January 7, 2010 (17:32 UTC) | Posted By: Webmaster
XpanD, the world leader in active-shutter 3D glasses for cinema, video, gaming and other applications, has introduced the new X102 Series DLP-Link Active 3D glasses to the global projectors market. These state-of-the-art 3D view glasses feature an active-shutter design based on XpanD's revolutionary, patented "pi-cell" system, in which a specialized, fast-switching liquid crystal cell provides rapid, stereoscopic shutter action to deliver alternate right- and left-eye images. The X102 Series DLP-Link Active 3D glasses are universally compatible with 3D-ready television sets and single-chip DLP projectors, which utilize the Texas Instruments DLP Digital Micro-mirror Device (DMD) technology to generate the left and right eye views required for stereoscopic imaging. Combined with a sleek, fashionable style, the new X102 Series DLP-Link Active 3D glasses will give home theater enthusiasts, educational centers and professional presenters the ultimate 3D experience. XpanD's new X102 Series DLP-Link Active 3D glasses were created based on extensive research and development working as the world's market leader in personal 3D viewing. Features include rugged construction with built-in flex points, a lightweight and stylish form factor that can be comfortably worn with eyeglasses, a modular design to accommodate both adults and children, environmentally friendly diodes, and a power-saving auto on/off mechanism. XpanD's light-efficient technology delivers the brightest possible picture, producing the most enjoyable viewing experience. XpanD's DLP-Link is completely compatible with the DLP technology's synchronization between left and right eyes. The 3D technology performs at 60 frames per second per eye (total 120 FPS). This high video frame rate eliminates flicker, which is typical of other stereographic display systems. XpanD's active glasses technology enables maximal resolution per eye, unlike passive systems that decrease the display resolution to 50 percent. Using XpanD's 3D DLP-Link glasses, the DLP 3D projection system offers exceptional color fidelity and superior picture depth. "XpanD's new X102 Series DLP-Link 3D glasses are optimized to create superior quality at a cost-effective 3D viewing experience," says XpanD CEO Maria Costeira. "Built on the success of the X101 generation 3D glasses, the new X102 Series product will secure XpanD's position in home theater at the same level we currently enjoy with our market dominance of the global 3D cinema market." "DLP-Link 3D DLP projectors will be widely available in the near future," says XpanD Chief Strategy Officer, Ami Dror. "Currently, there are approximately ten models available for sale with a beneficial pricing structure, and we expect to see nearly 40 new models in the first quarter of 2010. The vast majority of DLP projectors manufactures have accepted the DLP-Link 3D technology, and the low entry cost will allow people to build cost-effective 3D theaters—it will also allow professionals to embrace the power of 3D. The architect can showcase designs in stereoscopic 3D, professors can show stereoscopic 3D models of ancient cities, and models of the human body, corporate presentations can be done in stereoscopic 3D—the applications are truly unlimited. This is a simple, low cost, high-quality stereoscopic 3D for the masses and the first steps in the 3D revolution outside cinema exhibition."

	ViewSonic and SENSIO bring 3D to life in the living room
3D-News Posted: Thursday, January 7, 2010 (17:30 UTC) | Posted By: Webmaster
ViewSonic and SENSIO announced a joint collaboration today to expand consumers' options for 3D entertainment in the family room. As a part of this initiative, ViewSonic will bring SENSIO's stereoscopic 3D technology to display lifelike 3D movie content on its VOT550, VOT530 and VOT132 PC minis and its full line of DLP 120Hz / 3D ready projectors, including the new PJD6531w announced today at the show. With these new advancements, consumers can bring the 3D viewing experience that is starting to become more common in the movie theaters into their own family rooms. Additional 3D-enabled ViewSonic display devices are expected to be available in the future, including monitors, TVs, and projectors. "We are pleased to collaborate with ViewSonic on the development of multiple new SENSIO enabled 3D devices. Our format distributes content to multiple platforms: displays, monitors, and projectors. SENSIO's solution fits ViewSonic's requirement to use one format to deliver content to many platforms," says Nicholas Routhier, SENSIO's President and Chief Executive Officer. "This collaboration adds to the tremendous momentum we see going into CES 2010 and brings us one step further to becoming the de facto 3D standard."

	ViewSonic and SENSIO bring 3D to life in the living room
3D-News Posted: Thursday, January 7, 2010 (17:30 UTC) | Posted By: Webmaster
ViewSonic and SENSIO announced a joint collaboration today to expand consumers' options for 3D entertainment in the family room. As a part of this initiative, ViewSonic will bring SENSIO's stereoscopic 3D technology to display lifelike 3D movie content on its VOT550, VOT530 and VOT132 PC minis and its full line of DLP 120Hz / 3D ready projectors, including the new PJD6531w announced today at the show. With these new advancements, consumers can bring the 3D viewing experience that is starting to become more common in the movie theaters into their own family rooms. Additional 3D-enabled ViewSonic display devices are expected to be available in the future, including monitors, TVs, and projectors. "We are pleased to collaborate with ViewSonic on the development of multiple new SENSIO enabled 3D devices. Our format distributes content to multiple platforms: displays, monitors, and projectors. SENSIO's solution fits ViewSonic's requirement to use one format to deliver content to many platforms," says Nicholas Routhier, SENSIO's President and Chief Executive Officer. "This collaboration adds to the tremendous momentum we see going into CES 2010 and brings us one step further to becoming the de facto 3D standard."

	RealD Links With Sony, JVC, Samsung, Toshiba, Panasonic, DIRECTV
3D-News Posted: Thursday, January 7, 2010 (17:27 UTC) | Posted By: Webmaster
Beverly Hills-based 3D technology provider RealD said that it has signed agreements with Sony, JVC, Samsung, Toshiba, Panasonic, and DIRECTV, around support of its RealD format on new, 3D televisions. RealD said the agreements include supporting its stereoscopic RealD format on Sony LCD TVs, JVC LCD monitors, Samsung 3D TVs, Toshiba REGZA LCD TVs, and Panasonic's 3D VIERA TVs. The firm said a number of those deals also include work with RealD to develop both active shutter glasses and passive glasses compatible with those 3D televisions. Financial details of those agreements--some of which have previously been announced by the firm--were not disclosed. All of those manufacturers are making a major push this year at CES around their 3D television sets and services, and related content and services. RealD is a major provider of 3D projection technology into the movie theater market.

	THX Supports Sensio 3D Format with TXH Media Director
3D-News Posted: Thursday, January 7, 2010 (14:28 UTC) | Posted By: Webmaster
THX Ltd. and SENSIO Technologies Inc. have partnered to integrate SENSIO® 3D video processing flags with THX® Media Director™, a technology designed to simplify the home entertainment experience. THX Media Director will provide TVs featuring both SENSIO® 3D video processing and THX Media Director with the ability to select appropriate 2D and 3D playback settings automatically, resulting in a seamless, high quality 3DTV experience for consumers. THX and SENSIO will demonstrate THX Media Director at SENSIO's CES 2010 booth #20931 in the South Hall of the Las Vegas Convention Center (LVCC). "The introduction of 3D in the home will reshape how we experience movies, TV programs and digital downloads. 3D brings with it new playback modes, user interfaces and an added layer of complexity for consumers," said Rick Dean, senior vice president at THX. "THX Media Director provides for a seamless 3D experience, as well as metadata to support a wide range of 2D images and home audio formats." THX Media Director enables SENSIO and its consumer electronics partners to showcase signature 3D playback features and settings, while simplifying the user experience. THX Media Director technology uses metadata to describe the creative and technical characteristics of 2D and 3D content to TVs, AV receivers and other home theater playback devices. Acting on the metadata, THX Media Director-enabled TVs can trigger the appropriate playback settings for SENSIO® 3D video processing, or resume 2D playback, without requiring user intervention. "The integration of SENSIO's flags into THX Media Director brings us yet another step forward in creating a simple SENSIO® 3D ecosystem for consumers. We are offering multiple SENSIO compatible products in the market today and with THX Media Director, consumers will enjoy the benefits of SENSIO® 3D without requiring them to constantly reach for the remote control", said Nicholas Routhier, SENSIO's President and CEO. "We are very pleased to announce this collaboration with such a prestigious partner and we look forward to working with THX on other 3D related solutions which will benefit consumers."

	Technicolor Brings 3D to the Home and Beyond
3D-News Posted: Thursday, January 7, 2010 (3:27 UTC) | Posted By: Webmaster
Technicolor announced several innovations to support the consumer electronic industry's migration to 3D, including new technologies for Blu-ray 3D, broadcast 3D, 3D subtitling, and auto-stereoscopic 3D delivery to mobile handsets. "Theatrical 3D is the gateway to in-home 3D," said Frederic Rose, Chairman and Chief Executive Officer, Technicolor. "The revival of 3D movies at the multiplex has overwhelmingly engaged and intrigued consumers who now want immersive entertainment experiences in the comfort of their homes. From theatrical to the living room and beyond, wherever advancement in the entertainment experience goes, Technicolor goes." Technicolor will demonstrate the following at CES: Blu-ray 3D: Already a leader in the content preparation and replication of DVDs and Blu-ray discs, Technicolor has developed the first advanced compression and authoring solution to bring the recently released Blu-ray 3D specifications to production reality. Technicolor has expanded its capacity in anticipation of increased demand for Blu-ray 3D authoring. Broadcast 3D: Technicolor has built the first independent 3D broadcast facility located at its London broadcast location at Chiswick Park. The 3D channel is capable of transmitting both live and pre-recorded 3D content using a conventional HD channel. The solution is currently delivering content to a Technicolor HD set-top-box. The company is now ready to offer this service to its network service provider and broadcast clients. Automated 3D Subtitling Creation: Subtitles in 3D introduce unique challenges due to the number of various depths at which objects appear on the screen, thus creating limitations on where subtitles can be placed. Technicolor has developed a production tool that automatically recommends the best placement of subtitles to minimize disruption to the creative intent of the content. Auto-stereoscopic Content Delivery on Mobile: Technicolor will be showcasing its extensive authoring and compression expertise to deliver auto-stereoscopic (glasses-free) 3D experiences to mobile handsets. Theatrical Technicolor 3D Solution: In addition to the demonstrations listed above, Technicolor will be providing updates regarding deployment of its 3D on Film solution which was announced last year in September. Technicolor Alliance with Samsung and DreamWorks to Deliver 3D Blu-Ray to the Home: Technicolor also announced today an exclusive global alliance with Samsung Electronics America, Inc., and DreamWorks Animation SKG for the delivery of a complete 3D home entertainment solution to homes in 2010. The three companies have joined forces to accelerate the worldwide deployment of in-home 3D to mainstream consumers. The solution includes a broad line-up of 3D-capable HDTVs from Samsung, Samsung's new 3D Blu-ray disc player, and an exclusive promotion that includes a feature-length, 3D Blu-ray version of DreamWorks Animation's 2009 release, MONSTERS VS. ALIENS to be created and produced by Technicolor. Technicolor Connect: Demonstrating its continued leadership and vision of tomorrow's networked residential ecosystem, Technicolor will also showcase its new line-up of advanced set-top-box and gateways at CES. Technicolor will demonstrate the company's "Technicolor Genuine 3D" innovations by appointment only at CES booth #13219 Central Hall. Technicolor will also be in the CES 3D Tech Zone, Central Hall booth #14448.

	Panasonic's 2010 Blu-ray Lineup Builds Upon Success of 2009 Models and Introduces a 3D Blu-ray Disc Player
3D-News Posted: Thursday, January 7, 2010 (3:23 UTC) | Posted By: Webmaster
Panasonic Corporation of North America, a major developer and contributor to the success of the Blu-ray format, introduced an expanded Blu-ray Disc player lineup with three new models – the DMP-BD45, DMP-BD65 and the DMP-BD85. In addition, Panasonic introduced its first 3D Blu-ray Disc player, the DMP-BDT350, which when coupled with a Full HD 3D Plasma television and 3D shutter glasses gives the consumer the ultimate home 3D experience. VIERA CAST technology featured in Panasonic's 2009 Blu-ray Disc models continues to be available in the 2010 BD65, BD85 and BDT350 Blu-ray Disc players as well. The Internet-enabled technology lets the consumer access selected Internet sites without the need of either an external box or a PC and enjoy the entertainment provided by sites including Amazon Video on Demand™, YouTube™, Google's Picasa™ Web Album , Bloomberg and a Weather Channel. For 2010, Netflix™, Pandora, Twitter and Fox Sports have been added to the VIERA CAST functionality, providing the consumer with two premium movie sites, a music service and a sports site to enhance the entertainment quotient. The BD65, BD85, BD45 and 3D Blu-ray Disc Players include an SD Memory card, making it easy for the consumer to view and share both digital still images and HD video recorded with an HD camcorder in the AVCHD format. BD65, BD85, and BDT350 include an USB slot for Easy connection with Wireless LAN Adaptor for wireless connection to online content such as VIERA CAST and BD-Live. USB memory with JPEG/MP3 and DivX movie data can also be enjoyed. (BD65 is not compatible with DivX) To produce the ultimate picture quality, Panasonic's Blu-ray Disc players employ high precision 4:4:4 signal technology, which working in tandem with PHL Reference Chroma Processor Plus processes each pixel of the Blu-ray Disc video signal in the horizontal direction to compliment vertical direction processing. P4HD (Pixel Precision Progressive Processing for HD) is another technology that contributes to the superior picture quality of the Blu-ray players. P4HD processes more than 15 billion pixels per second and applies the optimal processing to every pixel. Panasonic's Blu-ray Disc players further utilize 16-level motion detection to categorize the image motion of each pixel into one of 16 levels; diagonal processing to detect diagonals and correct the pixels accordingly; 1080p up-conversion to up-convert content recorded in the 480i/p or 720p format to 1080p. The Blu-ray Disc players also provide 1080/24p output, reproducing cinema images from a Blu-ray Disc and DVD in their original 24p form with no need for conversion. This allows the user to enjoy cinema images in the same format used in cinema with a 1080/24p-compatible TV. In order to obtain a reduction in power consumption, the 2010 Blu-ray Disc players use Power Save Mode, a function that automatically turns off the player when you return to TV operation using the VIERA Link menu. In addition, the Unselected Device Save automatically turns off the player's Quick Start function. When VIERA Link is turned on, Quick Start also turns on. In addition, the development of the UniPhier® single chip LSI makes it possible to pack an entire video signal processing circuit onto a single chip. This helps lower power consumption, reduces the number of parts needed and allows for a more compact design. For example, in 2010 the BD45 reduces power consumption from last year's 19 watts to 14 watts and stand by power consumption from 0.6 watts to 0.1 watts. Continuing its corporate commitment to improve the environment, Panasonic has reduced by 18% the Blu-ray Disc players' depth, resulting in a 15% reduction in the carton's volume. Panasonic engineers have lowered the start-up time, from when the player is turned on to beginning of playback to 14 seconds. Complimenting the HD audio codecs, the BD65, BD85 and BDT350 Blu-ray Disc players feature 96kHz surround re-master, a function that enhances the sound quality of CDs and other sources, and even improves the quality of the multi-channel audio data on Blu-ray Discs and DVDs. The BD85 further enhances the audio experience with 7.1 channel analog out to produce true 7.1 surround sound, thereby affording the consumer a home theater environment that rivals the movie theater. The BD45 is compatible for up to 5.1 channel decoding. The Panasonic Blu-ray players will be available in the spring of 2010.

	3D Film Factory Introduces First Affordable 3D Production Monitor
3D-News Posted: Thursday, January 7, 2010 (2:54 UTC) | Posted By: Webmaster
3D Film Factory has released the first professional, cost-effective, real-time 3D viewing system - the 3D Master Monitor - for field production or studio use. This light-weight, linear polarized system was designed for use with professional and broadcast quality cameras and has an introductory retail price of only $4,895. It was developed with the guidance of veteran stereographers and award-winning filmmakers to provide a viable, affordable alternative to high-priced 3D monitors costing several times as much. "Right now, there's just a few professional 3D field monitors available and they're very expensive", said company president Karl Kozak. "We set out to create an easy-to-use, accurate 3D viewing system that offered excellent image quality, affordability and durability. We use everything we sell, so it had to be a great product that could be relied upon in the field. The result was the 3D Master Monitor. It displays outstanding 3D images at a fraction of the cost and it's perfect for field use." With a diagonal screen size of 10.4", the system uses 2 high-resolution (1,024 x 768) LCD monitors and 1 beam-splitter mirror, to create an excellent, linear polarized 3D image that's both comfortable and accurate. This configuration maintains the original LCD resolution while providing a flicker-free picture, and best of all, you can power it in the field with a 12V battery. The screen is switchable from 2D to 3D at the ‘push of a button' and features an image flipping function (vertical & horizontal) that makes the monitor compatible with both beam-splitter and side-by-side 3D rigs. Additionally, the Master Monitor supports NTSC and PAL, in either 16:9 or 4:3 aspect ratios and uses a high-definition decoder chip to support HD 720P or 1080i by component signal. Also, the on screen display (OSD) can select from 4 languages (English, Deutsch, Français, Italiano, Español). The technical specifications are as follows: 262K display colors; an active display area of 8.3"x 6.2" (211 x 158 mm); contrast ratio of 500:1 with 350 cd/m2 brightness; 123 LPI (0.206mm) pixel pitch; 60 Hz refresh rates and 25ms response time; inputs choices for 2 cameras are DVI-D, RGA, component, s-video and composite; and it powers on AC 100-240V/DC 12V. All this is housed in a rugged aluminum constructed casing, with a carry handle and adjustable-height foot knobs. The dimensions are a mere 11"W x 11"H x 9"D (284 x 284 x 234 mm) and it weighs just 15 lbs (7 kg). The package includes 2 pairs of linear polarized glasses, cables, adapters, cleaning kit and a manual. To learn more about the 3D Master Monitor or our line of 3D camera rigs, visit the company's website at http://www.3DFilmFactory.com Additionally, the 3D Film Factory offers a complete line of professional, affordable 3D rigs, including the 3D-BS (beam-splitter) Camera Rigs, as well as, an assortment of 3D-SS (side-by-side) Rigs.

	Next3D Announces Patent-pending Technology for Encoding and Universal Playback of Stereoscopic 3D Content
3D-News Posted: Wednesday, January 6, 2010 (14:31 UTC) | Posted By: Webmaster
Next3D, Inc. announced a patent-pending technology for highly efficient encoding and decoding of stereoscopic 3D video content. The company's Compound-Entropy Stereoscopic Encoder (CESE) greatly reduces the redundant information in the left and right-eye views of stereoscopic video. This process results in high-quality stereoscopic video that requires far less bandwidth to transmit than two independent eye-views. Next3D's universal decoder/player provides high-quality stereoscopic video when used on PCs, game consoles and dedicated video processors found in consumer electronics and television set top boxes. The encoder/player works with Next3D's CESE format as well as the emerging Multi-View Coding standard (MVC), a version of MVC, which is enhanced by Compound-Entropy technology (MVC CE), and a side-by-side format, which is enhanced by Compound-Entropy technology (SS CE). "After several years of development, testing, and refinement, our proprietary technology is proven ready for deployment," said Steve Heyer, Chairman of Next3D. "We look at it as the key that to unlock the emerging home 3D market for our partners and Next3DTV. CESE provides extremely fast delivery and playback of high-quality 3D content on nearly every platform." By working with the company's proprietary stereoscopic format as well as other emerging and popular standards, the Next3D universal decoder/player offers the customer a unified solution for viewing stereoscopic video. Additionally, content transmitted in CESE forms of MVC or side-by-side formats can be viewed with any standard-compliant decoder, without the enhancement. When viewed with the Next3D decoder/player, CESE provides improved stereoscopic fidelity and a superior viewing experience. Next3D technology will be demonstrated on the NVIDIA 3D Vision System at the 2010 Consumer Electronic Show, January 7-10. NVIDIA's widely-distributed 3D Vision technology brings immersive 3D gaming, movies, photographs, and Web browsing to personal computers. NVIDA Booth, Las Vegas Convention Center, South Hall 4 #35912

	iZ3D Announces Premium 3D Lens Technology for Gaming at CES
3D-News Posted: Wednesday, January 6, 2010 (13:32 UTC) | Posted By: Webmaster
iZ3D Inc., designer, developer and pioneer of advanced stereoscopic 3D visualization systems announced that the company will be offering a premium version of its 3D glasses enabled with i-AMP® technology from GUNNAR Optiks. These new models of glasses will provide the same comfortable iZ3D viewing as the latest iZ3D glasses with the added benefit of ergonomically correct and distortion free optics. "This year will be an impressive time for the 3D industry," stated Tom Striegler, CEO for iZ3D, Inc. "After releasing our improved iZ3D glasses last year, we wanted to give an added bonus to 3D viewing. Making glasses more comfortable to wear and enhancing the 2D and 3D experience of an iZ3D monitor is a terrific pairing. This is why iZ3D has begun collaborating with GUNNAR to provide users with the very best 3D solution." Offering an uncompromised 3D experience, the company's development approach to 3D stereoscopic viewing places 3D technology in the display, and includes optimizing displays for gaming, home entertainment, and professional applications. Each solution is compatible with multiple dual output graphics cards and includes high-performance LCD displays, lightweight passive polarized glasses, and blazingly fast software. Members of the press and industry buyers will get a first glimpse of the new eyewear working with iZ3D gaming systems at Pepcom, the media event preceding CES. Demo units will also be available for viewing on the GUNNAR bus at CES. The first production models of GUNNAR eyewear with i-AMP 3D specifically compatible with iZ3D gaming systems will be available in Q2 of 2010. Prescription eyewear will be available in Q3.

	Majesco Entertainment Announces 'Attack of the Movies 3D' for Wii
3D-News Posted: Wednesday, January 6, 2010 (3:05 UTC) | Posted By: Webmaster
The greatest action scenes in cinematic history come to life as Majesco Entertainment Company, an innovative provider of video games for the mass market, announced Attack of the Movies 3D. The first-ever 3D shooter designed exclusively for Wii(TM), Attack of the Movies 3D transports players to six fantastic movie-themed worlds where they will battle large alien space cruisers, shoot underwater monsters, join the resistance against the machines and more. Packaged with four pairs of 3D glasses to support four-player multiplayer action, and featuring classic enemies culled from the annals of film history, this inspired 3D shooter jumps right out of your television and into your living room. "We all dream about being the hero in our favorite action movies," said Gui Karyo, Executive Vice President of Operations for Majesco. "Attack of the Movies 3D lets you live that experience out with a realism and dimensionality previously only found in movie theaters." In Attack of the Movies 3D, players become an integral part of movie scenes they can typically only watch. Each scene features genre-based ultimate weapons to engage enemies, including zombie-slaying shotguns, automatic laser cannons and more. In addition, branching paths, changing enemy attack patterns, unique areas and environmental challenges ensure that players never experience the same fight twice. Developed by Panic Button Games Inc., Attack of the Movies 3D is expected to release Spring 2010. For additional information, please visit http://www.majescoentertainment.com

	SENSIO and VIZIO Sign Agreement for Integration of SENSIO 3D Format Decoder Into VIZIO 3D HDTVS
3D-News Posted: Tuesday, January 5, 2010 (19:34 UTC) | Posted By: Webmaster
SENSIO Technologies Inc. announced that they have been selected by VIZIO Inc. ("VIZIO"), America's #1 LCD HDTV Company, to incorporate SENSIO's decoder, the S3D Core, into its new line of Full HD3D TVs. SENSIO is pleased to work with such a major manufacturer of televisions. VIZIO has a far-reaching distribution channel and plans to deliver a significant number of Full HD3D TVs into the market beginning in the second half of 2010. "This announcement heralds the delivery of affordable Full HD3D TVs into the market and represents yet another major milestone for SENSIO. Working closely with VIZIO, 2010 will see the creation of a substantial install-base of consumers ready to watch 3D movies, live concerts, and sporting events from the comfort of their home," states Nicholas Routhier, President and Chief Executive Officer at SENSIO. "The conclusion of this significant agreement with a Tier One television manufacturer illustrates that our technology answers the needs of manufacturers and adds value to their product. It confirms our licensing business model," adds Nicholas Routhier. "As studios and publishers begin to expand the availability of their content in 3D, we felt the time was right to incorporate 3D technology into our HDTVs for 2010," said Matthew McRae, VP of Products at VIZIO. "Of all the 3D technologies currently available on the market, only SENSIO's met our exacting needs for a format that delivers true 1080p HD picture quality to compliment our high performance line of HDTVs. SENSIO® 3D's performance, and the IP portfolio that supports it, is truly impressive, and we are pleased to collaborate with an experienced team that made the integration process simple."

	TotalMedia Theatre 3 Features Blu-ray 3D Playback Using NVIDIA GeForce and NVIDIA 3D Vision Technology
3D-News Posted: Tuesday, January 5, 2010 (19:33 UTC) | Posted By: Webmaster
ArcSoft, Inc., the world-leading multimedia software provider, announced that its best-selling multimedia application, TotalMedia Theatre 3 will offer Blu-ray 3D playback capability when used in conjunction with a NVIDIA GeForce GPU and NVIDIA 3D Vision active-shutter glasses. ArcSoft TotalMedia® Theatre 3 now supports NVIDIA's cutting-edge 3D technology to provide dazzling 3D effects for movie entertainment on a desktop or notebook PC. Encoded in AVC-MVC, new Blu-ray 3D content can be decoded directly on NVIDIA GPUs, and viewed on the 3D Vision active shutter glasses, so consumers can enjoy a high definition 3D movie experience at home. "NVIDIA has been very proactive and dedicated in Blu-ray 3D technology," said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. "We are thrilled to partner with them so TotalMedia Theatre users can benefit from their Blu-ray 3D technology, getting ready for the new Blu-ray entertainment era." "We are excited about working with companies like ArcSoft to deliver a home 3D experience that is equal to or better than the experience you get in today's movie theaters," said Phil Eisler, General Manager of 3D Vision business unit at NVIDIA. "Together, ArcSoft and NVIDIA will help drive early adoption of viewing Blu-ray 3D content on the PC, which today continues to be the most powerful, flexible and versatile platform for doing everything in 3D, including movies, games, and photography." ArcSoft TotalMedia Theatre 3, with Blu-ray 3D support, will be available for retail purchase in the second quarter of 2010. For more information on TotalMedia Theatre, visit http://www.arcsoft.com/intouch/ces2010NV3dbd. For more information about NVIDIA 3D Vision technology, please visit http://www.nvidia.com/object/3D_Vision_Overview.html. From January 7-10, 2010, ArcSoft® will be showcasing this special version of TotalMedia Theatre at the 2010 International CES tradeshow in Las Vegas. Visit ArcSoft in Meeting Room 35559 / Las Vegas Convention Center (LVCC), South Hall 4 to experience it in person. The same demo will be featured at the NVIDIA booth, located in the South Hall 4, booth number 35912.

	Next3D and Turner Broadcasting System, Inc. to Collaborate on Stereoscopic 3D HD Content Delivery to the Home
3D-News Posted: Tuesday, January 5, 2010 (14:08 UTC) | Posted By: Webmaster
Next3D and Turner Broadcasting System, Inc. (TBS, Inc.) have entered a collaborative partnership to deploy 3D technology for the production and delivery of three-dimensional content to the emerging home 3D audience. Next3D has Stereoscopic 3D Full high definition encoding and player technology for nearly every platform: PCs, Mac, Xbox 360, PS3, Blu-ray disc and television set top boxes. Content encoded with Next3D’s enabling technology delivers full stereoscopic 3D in 1080P high-definition to the home over a broadband, cable or satellite TV connection. Next3D has demonstrated its proven technology to the videogame industry, Hollywood studios and broadcasters. "We are uniquely positioned to provide turnkey or customizable solutions to our partners with proprietary stereo 3D encoding and playback technology that works flawlessly with off-the-shelf components already in the market and in millions of homes," said Steve Heyer, Chairman of Next3D. "From movies to live sports to videogames, Next3D encoding delivers a stunning and immersive 3D HD experience to the living room." Next3D will be showcasing its technology on the NVIDIA 3D Vision System at the 2010 Consumer Electronic Show, January 7-10. NVIDIA's widely-distributed 3D Vision technology brings immersive 3D gaming, movies, photographs, and Web browsing to personal computers. NVIDA Booth, Las Vegas Convention Center, South Hall 4 #35912.

	Next3D to Launch Broadband-Delivered Stereoscopic 3D Home Service in First Quarter of 2010
3D-News Posted: Tuesday, January 5, 2010 (14:03 UTC) | Posted By: Webmaster
Next3D announced that Next3DTV, the company's broadband-delivered 3D HD Home service will begin operation in the first quarter of 2010. Next3DTV will offer the home consumer a variety of stereoscopic 3D content, including theatrical 3D movies, films originally created for 3D IMAX theaters, movie trailers, sports, news, documentaries, live 3D weather maps, and games. Additionally, Next3DTV (Next3DTV.com) will offer user-created content channels for stereo 3D enthusiasts to post and share stereoscopic videos and still images. Movies, special events, games and other premium content will be offered on a rental basis, while some content will be free. "With millions of 3D-ready TVs, computers, and monitors rapidly entering the home, we've created Next3DTV as a one-stop-shop for the consumer to easily get great 3D entertainment and content," said Steve Heyer, Chairman of Next3D. "Our encoding and playback technology provides an amazing viewing experience. Next3DTV wraps that experience in ease of access and convenience." Next3DTV will be initially available for PC's, with support for Mac, game consoles and select set top boxes to follow. For PC users, Next3DTV will support 3D Laptops, most NetTop PCs, and modern PC's with NVIDIA or ATI video cards. Next3DTV will be demonstrated on the NVIDIA 3D Vision System at the 2010 Consumer Electronic Show, January 7-10. NVIDIA's widely-distributed 3D Vision technology brings immersive 3D gaming, movies, photographs, and Web browsing to personal computers. NVIDA Booth, Las Vegas Convention Center, South Hall 4 #35912

	Bit Cauldron Fills Critical Gap in 3D Ecosystem: Demonstrates 3D Glasses for Home Theater and Gaming at 2010 International CES
3D-News Posted: Tuesday, January 5, 2010 (14:00 UTC) | Posted By: Webmaster
Bit Cauldron announced that it will demonstrate its upcoming stereoscopic 3D shutter glasses at the 2010 Consumer Electronics Show, showcasing how consumers will soon get to enjoy high-fidelity 3D movies and games at home with their own televisions or computer. No more flicker: Bit Cauldron electronic shutter glasses never miss a beat. Advanced RF radio and synchronization technology allows you to enjoy the show, not goof with the glasses. Seeing is believing: At the upcoming 2010 Consumer Electronics Show, Bit Cauldron will be demonstrating Blu-ray stereoscopic 3D entertainment at the AMD exhibit. AMD will be located in the Grand Lobby (GL-8 and GL-10) of the Las Vegas Convention Center. Get the picture, clearer and brighter than ever: Bit Cauldron glasses incorporate fast, neutral density lenses for a clearer, brighter picture than ever while preserving HDTV color and resolution. Whether you're placing Bit Cauldron glasses over your own glasses to watch a movie or head banging to your favorite video game, Bit Cauldron glasses stay comfortably on your face while you enjoy the 3D experience. "Bit Cauldron glasses work together with AMD GPU’s to provide the world’s best 3D experience," said James Mentz, CEO of Bit Cauldron. "Plus, these glasses are the "universal remote control" of 3D glasses, interoperating with 3D-Ready televisions from several major manufacturers." "Bit Cauldron glasses use advanced IEEE 802.15.4 radios for a reliable connection from display to glasses," said Samuel Caldwell, VP of Engineering at Bit Cauldron. "With other glasses at the show, look away from the TV or step out from the carefully controlled viewing area and you'll see them flicker, while ours keep working just fine." Bit Cauldron glasses will be available from major household brand names in the second half of 2010.

	Samsung and RealD to Bring 3D Experience to the Home
3D-News Posted: Monday, January 4, 2010 (13:27 UTC) | Posted By: Webmaster
RealD and Samsung Electronics announced that RealD's industry-leading 3D technology will be integrated into Samsung's impressive line-up of 3D TVs. Samsung will support the proprietary stereoscopic RealD Format for the delivery and display of high-quality 3D content. True to their mission to continually improve consumers' entertainment experience, the two companies will also work jointly on active eyewear technology and New Passive Display technology to promote the adoption of quality 3D TV. "This partnership pairs world leaders in consumer electronics and 3D technology and will assure that people can enjoy all the 3D content being released in crystal clear 3D on 'RealD ready' Samsung TVs," stated Michael V. Lewis, Chairman and CEO of RealD. "Samsung's support of the RealD Format furthers the industry toward unified standards for the distribution and display of high-quality 3D in the home." "Our collaboration with RealD is helping bring a new dimension of TV entertainment to consumer households around the world," said Dongho Shin, Senior Vice President of Visual Display Division, Samsung Electronics. "Together, we are committed to enhancing the TV viewing experience with the best that 3D technology can offer including immersive lifelike depth and a new realm of color clarity." The RealD Format is an enhanced version of a side-by-side 3D format that uses a unique set of filters and other technology that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of high definition 3D content using today's HD infrastructure to any 3D-enabled display type.

	Magnetic 3D debuts new Glasses-Free 3D Display Technologies at 2010 Consumer Electronics Show
3D-News Posted: Monday, January 4, 2010 (9:34 UTC) | Posted By: Webmaster
Magnetic 3D (http://www.magnetic3D.com), the global-leader in glasses-free, auto-stereoscopic 3D displays and 3D digital signage solutions, announced that it will be debuting its 2010 product line at the Consumer Electronics Show in Las Vegas, NV. Magnetic 3D will showcase three new auto-stereoscopic product lines. They include: Allura - 3D monitor solutions for Public Display. These commercial-grade high-definition 3D LCD monitors range from 22" - 55" and are designed for applications, including, but not limited to, Point-of-Sale, Out-of-Home, Digital Signage Networks, and Trade Shows and Events. Emersa - 3D monitor solutions ranging from 22" - 42" for applications that require close proximity viewing, including presentations, digital prototyping, gaming, and content creation. Envolve - 3D touch displays for real time and interactive active 3D applications for commercial use such as slot gaming, kiosk solutions, and way finders. The Company will also be featuring several new software applications including VizCad, a revolutionary 3D digital prototyping and visualization software, as well as FuzionCast, the first enterprise level 3D-enabled digital signage solution for remotely managing 2D and auto-stereo 3D content seamlessly and simultaneously in a global network. Magnetic 3D will also be unveiling its proprietary customer relationship management tool specifically designed to streamline the development of 3D content and track the progress of 3D Creative online. Magnetic 3D’s products will also be featured on the show floor with its partner Norco Intelligent Technology Co. Booth # Hilton 55017 the Asian Pavilion of the International Gateway in the Las Vegas Convention Center January 7th-10th.

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