3D-News Archive January 2010


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'ISU (International Stereoscopic Union) Code 2' and 'Sacred Sites' at the 3D Center
3D-News Posted: Sunday, January 24, 2010 (8:58 UTC) | Posted By: Webmaster


"ISU (International Stereoscopic Union) Code 2", in the STEREO THEATRE: February 4th to March 28th, 2010

The second installment of the International Stereoscopic Union’s digital compilation presents works selected by stereo clubs world-wide. Acting as both a 3D travelogue and digital art gallery, over a hundred images are presented from: Australia, Austria, Denmark, Poland, Switzerland, UK, Boise, Washington, DC, Detroit, Minneapolis, and the Cascade Stereoscopic Club in Portland.


"Sacred Sites," by Dale Walsh, in the GALLERY: continuing through February 28th, 2010

"This is a selection of stereoscopic imagery of sacred urban and natural environments at times juxtaposed with their profane counterparts. It is a celebration of different perspectives, cultures and people. It is also an attempt to understand and learn from the other cultures. It is a search for meaning. It is connecting to something beyond one’s own individual reality." - Dale Walsh

The images date from 1986 to present and include photographs from Australia, Asia, North and South America.

The 3D Center also houses a collection of antique and contemporary stereo cameras, viewers and other devices. Information panels and interactive displays explain the phenomenon of 3D vision. The Center's collection of stereocards are available for viewing and the reference library is open to visitors. There are daily 3D slide projections.

Open Thursday to Saturday from 11am to 5pm, Sunday from 1pm to 5pm. First Thursday 6-9pm. Admission $5 adult (over 15), Free all day First Thursdays. 1928 NW Lovejoy, Portland/Oregon, USA. Tel.: 1 (503) 227-6667, Web: http://www.3dcenter.us

Fugro EarthData and ESRI Canada Announce Strategic Partnership
3D-News Posted: Saturday, January 23, 2010 (9:34 UTC) | Posted By: Webmaster


Fugro EarthData and ESRI Canada announced a strategic partnership and global distribution agreement that will allow Fugro EarthData to deliver PurVIEW worldwide. PurVIEW is a powerful stereoscopic image viewing and feature extraction extension for ESRI ArcGIS, the world's leading geographic information system (GIS) technology.

"This partnership is significant because it marks the first global distribution agreement for PurVIEW," said Alex Miller, President, ESRI Canada. "Fugro EarthData's broad industry expertise and strong international presence will help expand our coverage and enable us to provide more customers with the superior image viewing environment PurVIEW delivers."

Headquartered in Maryland, USA, Fugro EarthData has provided remote sensing, mapping and GIS services to public and private sector organizations worldwide for more than 50 years. Through its partnership with ESRI Canada, Fugro EarthData will offer PurVIEW as part of its exclusive GeoSAR mapping solution that delivers high-accuracy topographic mapping through clouds and dense vegetation.

"PurVIEW is an excellent addition to our offerings," said Ed Saade, President of Fugro EarthData. "With its powerful 3D capabilities for capturing, viewing and editing geospatial information from GeoSAR data, our customers will benefit from enhanced data quality and a more reliable and effective GIS."
PurVIEW transforms ArcGIS Desktop into a precise stereo-viewing environment, where geodatabase feature objects can be superimposed with terrain data to reveal natural changes in data or mapping errors and omissions. The extension simplifies the process of extracting features and reduces the cost of editing data. It also eliminates the need for an external imaging engine or photogrammetric interface, as it interacts directly with the geodatabase, digital elevation models and georeferenced imagery data. By integrating stereoscopic viewing in ArcGIS, users can create a rich environment for various GIS applications including environmental assessments, facility management and earth sciences.

PurVIEW is developed by I.S.M. International Systemap Corp. and marketed globally through ESRI Canada. For more information about PurVIEW, visit http://esricanada.com/purview

Spatial View and UVPHACTORY bring glasses-free 3D to the iPhone with Grammy Award Nominee The Crystal Method
3D-News Posted: Saturday, January 23, 2010 (9:14 UTC) | Posted By: Webmaster


Spatial View and UVPHACTORY (UVPH) have joined creative forces to debut the first-ever glasses-free 3D music video available for the iPhone in time for the 52nd annual Grammy Awards. UVPH designed and directed the video entitled "Drown in the Now" for The Crystal Method. "Drown in the Now" features a performance by Matisyahu and is taken from The Crystal Method's recent album "Divided by Night" which is nominated for a Grammy in the Best Electronic/Dance Album category. The Grammy Awards will be broadcast live on Sunday, January 31st at 8 p.m. ET/PT. After UVPHACTORY created the video in Stereo 3D, Spatial View adapted it for use with its 3DeeSlide, a mobile iPhone and iPod Touch accessory with Spatial View's proprietary lenticular technology. View the music video at: http://www.spatialview.com/uvph

Spatial View is a pioneer in 3D image processing and auto-stereoscopic displays. Beat Raemy, CEO at Spatial View says, "Our focus is to enable people to enjoy a natural and affordable 3D visual media experience across a variety of platforms including mobile and personal computers." In November 2009, Spatial View partnered with Sony Music Entertainment Germany for the Sony Blue-ray disc "forsenses." Users of iPhone 3G, iPhone 3GS and iPod Touch (second generation or later) who buy a bundle comprising of the 3DeeSlide can download and watch Stereo 3D excerpts on their mobile devices.

The creative team at UVPH is excited to work with Spatial View where they can explore new platforms of entertainment. "We have always taken pride in positioning ourselves at the forefront of technology. After our successful venture with Bjork's Wanderlust video in 3D, we think our Crystal Method video with Matisyahu is an ideal choice to further enhance our stereoscopic division," says Scott Sindorf, Co-founder of UVPHACTORY. Dimitris Athos, 3D Stereoscopic Producer of UVPHACTORY comments, "Glass-free 3D – autostereoscopic – adds another tool to our 3D stereo pallet. Our 3D delivery capabilities now range from iPhone to IMAX."

SENSIO Announces Allowance of New Patent Application from the USPTO Relating to quincunx Format Decoding
3D-News Posted: Thursday, January 21, 2010 (16:50 UTC) | Posted By: Webmaster


SENSIO Technologies Inc. ("SENSIO") announced that it has received a notice of allowance for one of its pending patent applications by the United States Patent and Trademark Office (the "USPTO"). The patent application allowed covers a fundamental method for high-quality decoding of quincunx (checkerboard) compressed stereoscopic formats. The decoding method covered can be integrated into various products; namely chips, DVDs and Blu-rays which are specifically described in the patent application and represent part of SENSIO's core business. The patent application protects the checkerboard decoding technique in multiple markets and applications, from D-cinema to mobile phones.

"Our first issued patent covers the whole method of compression, decompression, formatting and display of stereoscopic content in both 2D and 3D while this patent application is specifically targeted to quincunx decoding and its application for 3D. The quincunx format is widely recognized to provide the best quality of all spatial compression formats", states Étienne Fortin, Chief Technology Officer at SENSIO. "The general method described in the patent application covers a wide family of efficient decoding algorithms."

"The allowance of this patent application is the result of years of research in image processing. We believe that it will play a key role in protecting our IP as this is specifically protecting our decoding method and can be used for all quincunx formats already offered on the market", says Nicholas Routhier, President and CEO.

After the allowance of the patent application, it is expected that the final patent grant and patent number will be received within three to four months.

3D Eye Solutions, Inc. Enters Into Distribution Agreement for 3D Digital Signage Without Glasses
3D-News Posted: Thursday, January 21, 2010 (6:39 UTC) | Posted By: Webmaster


3D Eye Solutions, Inc. announced that the Company has signed a distribution agreement with Black Creek Media based out of London, Ontario Canada. The agreement appoints Black Creek as the Company's exclusive Canadian distributor for its 3D digital signage without glasses. Black Creek Media is a commercial-based, content-driven company focused on marketing top-level companies that require mass distribution. Black Creek plans to market and distribute 3D Eye's cutting-edge 3D digital signage solution without glasses to shopping malls, hotels, sporting venues, individual retailers and casinos across Canada, and has already taken deposits for numerous installations.

The digital out-of-home (OOH) market, which is comprised of all digital signage mediums, remains poised for continued growth. Digital OOH advertising revenues alone are forecast to grow from $2.2 billion in 2009 to $3.7 billion in 2013. The market for 3D displays, which is encouraged by the recent success of 3D cinema, is on the rise. According to recent projections, the 3D display market will grow from 0.7 million units and $902 million in revenues in 2008 to 196 million units and $22 billion in revenues in 2018.

"The face of digital media is about to change dramatically in Canada. Companies, such as 3D Eye Solutions, are paving the way for this newly developed market place," stated Dave Woods, CEO Black Creek Media.

"I was impressed with what Black Creek has to offer, and have high expectations for what their campaign will accomplish," stated Mike Gibilisco, CEO of 3D Eye Solutions, Inc.

In addition, 3D Eye Solutions has retained a leading Canadian Investor Relations firm, Catalyst Xchange Corp to provide a variety of services including assisting with the dissemination of news and information to the public, Public Relations, and, initiating and maintaining relationships with investors from around the world. Catalyst Xchange Corp provides the general investing community with the information and education necessary to take advantage of the many exciting investment opportunities available in Canada and the United States. With over thirty years experience in the capital markets CXC communication specialists have assisted in raising millions of dollars for OTC, Nasdaq, Toronto Stock Exchange and TSX Venture listed issuers.

"We're overly excited to be working with the 3D Eye team," stated Don Shaxon from Catalyst Xchange Corp. "After viewing the Company's cutting-edge 3D technology without glasses, we are thrilled about assisting 3D Eye to increase their exposure in the financial community."

"We are pleased to be working with Catalyst Xchange to assist 3D Eye in gaining broader worldwide awareness of our 3D technology," stated Mike Gibilisco, CEO of 3D Eye Solutions, Inc.

Plazamedia and Vizrt Show Germany's First Real-time 3D Stereoscopic HD Virtual Studio
3D-News Posted: Tuesday, January 19, 2010 (19:45 UTC) | Posted By: Webmaster


Plazamedia is not an average production house. With a long list of first-class outdoor, studio, and sports productions created for customers around the world, the Munich-based company is also well known for using its Open Houses as sneak previews for the most exciting developments in the industry.

"We knew that Plazamedia planned to demonstrate its new real-time HD virtual studio. So we thought, why not take it one step further and create all the scenes in 3D?," explained Gerhard Lang, Chief Engineering Officer, Vizrt.

The result of the cooperation allowed Plazamedia to promote not only the company's new HD virtual studio and HD master control room, but also Germany's first 3D HD virtual studio, powered by Vizrt technology. The Open House early last month was the public premiere for the new setup.

Instead of seing the usual flat TV picture, Vizrt's real-time renderers created stereoscopic images that were used to create an illusion of depth. Using special 3D glasses, the guests could see moving 3D content on a typical TV screen. The installation was done without the special stereo cameras normally needed for 3D demonstrations. Vizrt's stereoscopic rendering ensured that the on-camera talent remained properly situated within the 3D scene.

Plazamedia's HD virtual studio is based on two Vizrt products: Viz Virtual Studio and the Viz Engine real-time renderering engine. Both system are capable of creating real-time graphics both in SD as well as HD. In addition, Plazamedia worked closely with other leading virtual studio vendors—including Thoma, Technocrane, and Infitec.

"We pride ourselves on having possibly the most innovative virtual studio capability, which is why we added our new HD virtual studio," said Florian Nowosad, CEO of PLAZAMEDIA GmbH. "But our Open House was an opportunity to show our customers that 3D HD virtual studio capability has arrived, and it's now the cutting edge of realtime TV graphics effects. We're the first in Germany with a HD virtual studio, and we've set the bar even higher by showing stereo 3D HD virtual studio production—both of which are exciting new ways of keeping TV viewers engaged."

For more information, visit http://www.vizrt.com

Zecotek Demonstrates Auto-Stereoscopic Multiple Views 3D2D Display System to European OEMs
3D-News Posted: Tuesday, January 19, 2010 (18:57 UTC) | Posted By: Webmaster


Zecotek Photonics Inc., a developer of leading-edge photonics technologies for medical, industrial and scientific markets, announced that its Real-Time 3D2D Display System is exhibited in Zurich, Switzerland to a select number of European display manufacturers. The demonstrations in Europe follow demonstrations to Asian and North American display manufacturers, and come as the Company looks to conclude a manufacturing or licensing partnership with a major OEM.

"There is much hype regarding stereoscopic 3D, which requires special eye wear and in most cases, an extended cable connection from the glasses to the monitor is needed," said Dr. A.F. Zerrouk, Chairman, President, and CEO of Zecotek Photonics Inc. "However, in order to have a natural and realistic 3D effect, this can only be achieved with systems such as Zecotek's unique Real-Time, Auto-stereoscopic, multiple-views, 3D2D Display System. No special glasses or peripheral equipment or sweet spots are needed. As part of our global search for the best mix of licensing and manufacturing partnership we have moved our 32 inch prototype to Zurich to demonstrate to very keen European OEMs. We look to conclude our discussions with Asian, North American and European manufacturers in the very near future and move ahead with a single partner. The demand for true 3D viewing is growing and consumers and manufacturers alike are discovering the challenges and limitations inherent to standard stereoscopic viewing with eye wear."

Protection of Zecotek's 3D unique technological innovation is a priority and is being achieved through multiple stage patents in all countries where significant demand for the Company's 3D products is expected. Applications have been submitted first in the US, followed by PCT (Patent Cooperation Treaty), regional and national applications. Patents have been granted, or are pending, in the US, Japan, China, Russia, Australia, Korea and major countries in Europe. This will increase our opportunity to capture a significant share of the market.

Zecotek's Real-Time 3D2D Display System is based on the auto-stereoscopic principle, but with substantial innovative and patented improvements and represents a new and unique generation of 3D displays. In September 2008, Zecotek's 3D development team announced significant improvements in overall clarity, a doubling of concurrent perspectives (from 40 to 80) and an increase in the effective 3D viewing angle from 25 to 40 degrees. The Company is also introducing flat screen 5 to 16 inch 3D displays for the transportation, personal computing and gaming industries, and a 54 inch 3D display designed to meet the expected demand for industrial, advertisement, medical and home entertainment markets.

LG Electronics Thinks Outside of the Box: Unveils World's First Full HD 3D Projector
3D-News Posted: Saturday, January 9, 2010 (14:58 UTC) | Posted By: Webmaster


LG Electronics unveiled its new versatile 2010 video projector series, including CF3D, the world's first Full HD, 3D Single Lens Type Projector, at the International Consumer Electronics Show this week (Booth #8205).

"Consumers are continuously looking for creative new solutions for both entertainment and business video display needs, and LG projectors provide the versatility and portability options for multiple applications," said Jeff Dowell, vice president, business solutions, LG Electronics USA. "Whether customers desire compactness and portability for presentation use, or theater-like performance for a home installation, LG has the right solution."

LG's versatile CF3D is the world's first Full HD Single Lens Type 3D Projector featuring an amazing brightness rating of 2,500 ANSI-lumens and a high contrast ratio of 7,000:1. This model also features TruMotion 120Hz for smoother images - a technology previously only seen on flat panel HDTVs.

LG's CF3D enhanced technology gives consumers a more life-like viewing experience. Incorporating both Dual Engine and 3D Auto Picture Calibration technology, the CF3D offers superb color correction to help ensure images are displayed naturally. HDMI upscaling on the CF3D reduces on-screen color banding, providing smoother tonal transitions and more subtle gradation between colors. Specifications include:

  • 0.61-inch SXRD(TM)
  • Full HD 1080p (1920x1080)
  • 3D Auto Picture Calibration
  • Dual Engine
  • 2 HDMI 1.3, USB Input
  • ISFccc
  • Real Cinema
The price is expected to be in the $10,000 range.

Underwater Housing for the Fujifilm FinePix 3D W1 Camera
3D-News Posted: Saturday, January 9, 2010 (9:08 UTC) | Posted By: Webmaster


Hong-Kong-based Scuba Network Ltd. is now offering an aluminum housing dpecially designed for the Fujifilm FinePix 3D W1 Camera. The housing is individually tested to 10 bar (90m / 300 ft.), with a recommended working pressure of 60 meters.

For more information, see http://www.10bar.com/infoSheet/3DW1/3DW1.htm

IMAX Announces Digital 3D Motion Picture Camera Initiative
3D-News Posted: Friday, January 8, 2010 (8:22 UTC) | Posted By: Webmaster


On the heels of this week's announcement between IMAX Corporation, Discovery Communications and Sony Corporation to create a cable television network devoted entirely to 3D content, IMAX announced that it is developing its first IMAX(R) 3D digital camera. The initiative marks the Company's continued move to explore new growth opportunities that capitalize on its leadership in 3D entertainment technology. IMAX expects its first prototype to be ready by early 2010, with the goal of an official launch in 2011. The new IMAX 3D camera is planned to be a component of a suite of IMAX-branded products and services available to studios, partners and filmmakers for use in production of premium 3D content.

The benefits of the IMAX 3D camera are expected to include:

  • Proprietary, differentiated content for the IMAX(R) theatre network.
  • Increased content for the Company's planned joint venture 3D TV Network.
  • Lower production costs, due to the elimination of expensive film stock.
"Just as the advent of digital became the catalyst for evolving our film-based projection system, we believe the prominence of 3D is the catalyst for evolution of our 3D camera," said Richard L. Gelfond, CEO of IMAX Corporation. "While our priority remains growing our theatre network and delivering the premium out of home entertainment experience, we always strive to be at the forefront on emerging industry trends, be it the roll out of digital projection or the proliferation of 3D content and distribution. As we move forward, we will insist that any new potential venture be consistent with our brand, provide new revenue streams, and look for attractive rates of return, including through licensing and otherwise."

"This initiative is an important step in our strategy to make The IMAX Experience(R) more accessible to consumers and more viable for filmmakers," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Given the significant amount of 3D content being developed over the past 12 to 18 months, requests from filmmakers for an IMAX 3D digital camera, consumer appetite for The IMAX Experience and this week's joint venture announcement for the 3D television network, we believe the timing of this initiative could not be better."

Among the key areas of focus for IMAX's exploration of strategic brand extension plans will be:
  • 3D in-home entertainment technology, including television, home theatres and additional consumer products.
  • Digital re-mastering and conversion of movie and television content using our proprietary technology to include both 2D, 3D and high-definition formats.
  • Increased post-production opportunities.
  • Partnering with leading technology, studio, programming, content and consumer electronics companies to enhance awareness of the IMAX(R) brand and IMAX technology, and build on the company's reputation for innovation and excellence.

S-3D Gaming Alliance Formalized
3D-News Posted: Thursday, January 7, 2010 (18:48 UTC) | Posted By: Webmaster


According to the U-DECIDE Initiative, a well received study of modern gamers, 93% of survey respondents want to see game developers support stereoscopic 3D technology. The industry answered by starting development of The S-3D Gaming Alliance (S3DGA), a non-profit corporation that is 100% focused on making stereoscopic 3D gaming possible through standards, education, and product adoption.

"We need an industry-wide standard for S-3D gaming, and S3DGA has the drive and experience to push this forward. All developers and manufacturers should participate," said Habib Zargarpour, Senior Art Director for Electronic Arts Inc.

"S-3D gaming content is available on PC and console, gamers are great viral marketers, and our industry needs to reach out to the early adopters first. Our industry needed a qualified voice, so S3DGA was formed to properly leverage and develop this market," said Neil Schneider, S3DGA's Executive Director and Spokesperson.

Neil Schneider is best known for his pioneering work on Meant to be Seen (http://www.mtbs3D.com), the world's leading website focused on stereoscopic 3D gaming and entertainment.

S3DGA's current members include LG Electronics, Blitz Games Studios, RealD, Next3D, DDD, Jon Peddie Research, Sensio, TDVision Corp, iZ3D, and more.

Advisory board members include Habib Zargarpour, Senior Art Director for Electronic Arts, Andrew Oliver, CTO and Co-Founder of Blitz Games Studios, and Neil Trevett, President of the Khronos Group & VP of NVIDIA Mobile Content.

S3DGA wanted its first board to be comprised of people without vested interests until there is a member driven nomination or election process. The initial Board of Directors includes:

Syd Bolton, Interim S3DGA President, is also the Curator of the Personal Computer Museum in Brantford, Ontario. A seasoned expert in gaming and gaming history, Mr. Bolton has been featured on The Space Channel, MuchMusic, Custom PC, Games Magazine, and more.

Mark Fihn, S3DGA Vice-President, is the publisher of Veritus et Visus. A top analyst and consultant, his company publishes a well respected 3D newsletter that features columns written by top industry executives and pioneers.

John Merritt, S3DGA Treasurer, is the founder of the Stereoscopic Displays & Applications Conference, the oldest stereoscopic 3D conference in the world. Mr. Merritt is a leading consultant on matters of S-3D quality and immersive experience.

"I really believe that 2010 is the year that 3D will hit at home with consumers more than ever, and having this alliance is more critical than ever to ensure everyone is on the same page," said Syd Bolton, S3DGA's President.

The interim Standards Division Chair is Keith Elliott.

"When we are talking about standards in gaming, it's not just about passing a left and right image to the display - that's easy. Game developers also need to speak the same language, quality and compliance expectations need to be set, and lots of compatibility politics are going to surface very quickly I'm sure. We wanted a strong people person to head this up, and this individual's previous work had to be well known. We found that person in Keith Elliott," Schneider explained.

Keith Elliott is one of the key inventors of the low-cost stereoscopic display architecture used in over two million 3D DLP® high-definition (HD) televisions. This high-speed "checkerboard" layout grew popular by offering high-quality 3D HD video at the lowest cost possible. In gaming, it is already supported by DDD, iZ3D, NVIDIA, and multiple game engines. As Director of New Business Technology for the HDTV group at Texas Instruments (TI), Keith was involved in the development of the infrastructure needed to support a wide roll-out of 3D content to the home consumer. He also directed TI's systems engineering team that delivered DLP technology to HDTV manufacturers around the world. He is currently a founder and technology consultant for Screen's Edge, LLC.

S3DGA's next official meeting takes place at the 3D Gaming Summit in April, 2010. S3DGA is the conference's event sponsor, and all content makers and technology enablers are encouraged to participate. Visit http://www.3dgamingsummit.com for more information.

The Third Floor Turns to StudioGPU MachStudio Pro to Streamline Digital Previsualization
3D-News Posted: Thursday, January 7, 2010 (18:40 UTC) | Posted By: Webmaster


As more movies, television shows and games move toward the total Stereoscopic 3D (S3D) experience, S3D is generating unprecedented excitement and interest at the 2010 International CES in Las Vegas this week. StudioGPU announced that The Third Floor, a leading Hollywood previsualization studio at the forefront of S3D development whose credits include Beowulf, A Christmas Carol, Avatar, and Alice in Wonderland, has integrated StudioGPU MachStudio™ Pro for real-time interactive workflow in its 3D and S3D film and games previsualization pipeline.

MachStudio Pro real-time 3D workflow and rendering software allows artists, designers, engineers, directors, and technical directors (TDs) to work with 3D lighting, camera views and multi-point perspectives in an interactive non-linear fashion for real-time high fidelity views as they will appear in the final rendered format.

"Finding MachStudio Pro was like finding the Holy Grail," says Chris Edwards, founder and CEO of The Third Floor. "You can literally convert previs assets or final assets and port them to MachStudio Pro to create a real-time light sculpting experience. As the previsualization pipeline evolves people are trying to figure out how to compete in a global marketplace," continues Edwards. "We see MachStudio Pro playing a key role in the future of virtual cinema."

"We are pleased to see companies such as The Third Floor embracing MachStudio Pro to improve 3D and S3D previsualization content development," says David Koenig, CEO, StudioGPU. "With MachStudio Pro, the artists at The Third Floor have the advanced real-time tools for 3D previsualization at their fingertips, which allows them to deliver the vision to their clients long before the cameras start to roll."

The Third Floor has delivered previs for a number of high-profile S3D films, including James Cameron's Avatar, Beowulf and Journey to the Center of the Earth. With support for real-time stereoscopic 3D lighting and rendering on the desktop, MachStudio Pro plays an important role in the previs strategy at The Third Floor.

"Shooting S3D requires an entirely new filmmaking language that is still being developed. Filmmakers need to plan stereo shoots even more carefully than 2D shoots, to insure that their depth choices will work in continuity. We use real-time tools like MachStudio Pro to help directors, cinematographers and editors preview their S3D decisions in advance of the shoot, explains Edwards.

"With MachStudio Pro, we can effectively deliver previs to inspired directors, cinematographers and creators. We are moving into a golden age of filmmaking," continues Edwards. "One that will enable filmmakers to leverage visual effects to enhance their stories, not upstage them."

The Third Floor helps filmmakers and game developers realize their creative visions with highly detailed previsualizations that show how to achieve the desired end result before filming begins. For more details about The Third Floor, please visit http://www.thethirdfloorinc.com

XpanD Debuts Revolutionary X102 Series DLP-Link Active 3D Glasses As The Most Advanced Stereoscopic Viewing Technology for 3D Consumer Electronics Projectors
3D-News Posted: Thursday, January 7, 2010 (18:32 UTC) | Posted By: Webmaster


XpanD, the world leader in active-shutter 3D glasses for cinema, video, gaming and other applications, has introduced the new X102 Series DLP-Link Active 3D glasses to the global projectors market. These state-of-the-art 3D view glasses feature an active-shutter design based on XpanD's revolutionary, patented "pi-cell" system, in which a specialized, fast-switching liquid crystal cell provides rapid, stereoscopic shutter action to deliver alternate right- and left-eye images.

The X102 Series DLP-Link Active 3D glasses are universally compatible with 3D-ready television sets and single-chip DLP projectors, which utilize the Texas Instruments DLP Digital Micro-mirror Device (DMD) technology to generate the left and right eye views required for stereoscopic imaging. Combined with a sleek, fashionable style, the new X102 Series DLP-Link Active 3D glasses will give home theater enthusiasts, educational centers and professional presenters the ultimate 3D experience.

XpanD's new X102 Series DLP-Link Active 3D glasses were created based on extensive research and development working as the world's market leader in personal 3D viewing. Features include rugged construction with built-in flex points, a lightweight and stylish form factor that can be comfortably worn with eyeglasses, a modular design to accommodate both adults and children, environmentally friendly diodes, and a power-saving auto on/off mechanism.

XpanD's light-efficient technology delivers the brightest possible picture, producing the most enjoyable viewing experience. XpanD's DLP-Link is completely compatible with the DLP technology's synchronization between left and right eyes. The 3D technology performs at 60 frames per second per eye (total 120 FPS). This high video frame rate eliminates flicker, which is typical of other stereographic display systems. XpanD's active glasses technology enables maximal resolution per eye, unlike passive systems that decrease the display resolution to 50 percent. Using XpanD's 3D DLP-Link glasses, the DLP 3D projection system offers exceptional color fidelity and superior picture depth.

"XpanD's new X102 Series DLP-Link 3D glasses are optimized to create superior quality at a cost-effective 3D viewing experience," says XpanD CEO Maria Costeira. "Built on the success of the X101 generation 3D glasses, the new X102 Series product will secure XpanD's position in home theater at the same level we currently enjoy with our market dominance of the global 3D cinema market."

"DLP-Link 3D DLP projectors will be widely available in the near future," says XpanD Chief Strategy Officer, Ami Dror. "Currently, there are approximately ten models available for sale with a beneficial pricing structure, and we expect to see nearly 40 new models in the first quarter of 2010. The vast majority of DLP projectors manufactures have accepted the DLP-Link 3D technology, and the low entry cost will allow people to build cost-effective 3D theaters—it will also allow professionals to embrace the power of 3D. The architect can showcase designs in stereoscopic 3D, professors can show stereoscopic 3D models of ancient cities, and models of the human body, corporate presentations can be done in stereoscopic 3D—the applications are truly unlimited. This is a simple, low cost, high-quality stereoscopic 3D for the masses and the first steps in the 3D revolution outside cinema exhibition."

ViewSonic and SENSIO bring 3D to life in the living room
3D-News Posted: Thursday, January 7, 2010 (18:30 UTC) | Posted By: Webmaster


ViewSonic and SENSIO announced a joint collaboration today to expand consumers' options for 3D entertainment in the family room. As a part of this initiative, ViewSonic will bring SENSIO's stereoscopic 3D technology to display lifelike 3D movie content on its VOT550, VOT530 and VOT132 PC minis and its full line of DLP 120Hz / 3D ready projectors, including the new PJD6531w announced today at the show. With these new advancements, consumers can bring the 3D viewing experience that is starting to become more common in the movie theaters into their own family rooms. Additional 3D-enabled ViewSonic display devices are expected to be available in the future, including monitors, TVs, and projectors.

"We are pleased to collaborate with ViewSonic on the development of multiple new SENSIO enabled 3D devices. Our format distributes content to multiple platforms: displays, monitors, and projectors. SENSIO's solution fits ViewSonic's requirement to use one format to deliver content to many platforms," says Nicholas Routhier, SENSIO's President and Chief Executive Officer. "This collaboration adds to the tremendous momentum we see going into CES 2010 and brings us one step further to becoming the de facto 3D standard."

ViewSonic and SENSIO bring 3D to life in the living room
3D-News Posted: Thursday, January 7, 2010 (18:30 UTC) | Posted By: Webmaster


ViewSonic and SENSIO announced a joint collaboration today to expand consumers' options for 3D entertainment in the family room. As a part of this initiative, ViewSonic will bring SENSIO's stereoscopic 3D technology to display lifelike 3D movie content on its VOT550, VOT530 and VOT132 PC minis and its full line of DLP 120Hz / 3D ready projectors, including the new PJD6531w announced today at the show. With these new advancements, consumers can bring the 3D viewing experience that is starting to become more common in the movie theaters into their own family rooms. Additional 3D-enabled ViewSonic display devices are expected to be available in the future, including monitors, TVs, and projectors.

"We are pleased to collaborate with ViewSonic on the development of multiple new SENSIO enabled 3D devices. Our format distributes content to multiple platforms: displays, monitors, and projectors. SENSIO's solution fits ViewSonic's requirement to use one format to deliver content to many platforms," says Nicholas Routhier, SENSIO's President and Chief Executive Officer. "This collaboration adds to the tremendous momentum we see going into CES 2010 and brings us one step further to becoming the de facto 3D standard."

RealD Links With Sony, JVC, Samsung, Toshiba, Panasonic, DIRECTV
3D-News Posted: Thursday, January 7, 2010 (18:27 UTC) | Posted By: Webmaster


Beverly Hills-based 3D technology provider RealD said that it has signed agreements with Sony, JVC, Samsung, Toshiba, Panasonic, and DIRECTV, around support of its RealD format on new, 3D televisions. RealD said the agreements include supporting its stereoscopic RealD format on Sony LCD TVs, JVC LCD monitors, Samsung 3D TVs, Toshiba REGZA LCD TVs, and Panasonic's 3D VIERA TVs. The firm said a number of those deals also include work with RealD to develop both active shutter glasses and passive glasses compatible with those 3D televisions. Financial details of those agreements--some of which have previously been announced by the firm--were not disclosed. All of those manufacturers are making a major push this year at CES around their 3D television sets and services, and related content and services. RealD is a major provider of 3D projection technology into the movie theater market.

THX Supports Sensio 3D Format with TXH Media Director
3D-News Posted: Thursday, January 7, 2010 (15:28 UTC) | Posted By: Webmaster


THX Ltd. and SENSIO Technologies Inc. have partnered to integrate SENSIO® 3D video processing flags with THX® Media Director™, a technology designed to simplify the home entertainment experience. THX Media Director will provide TVs featuring both SENSIO® 3D video processing and THX Media Director with the ability to select appropriate 2D and 3D playback settings automatically, resulting in a seamless, high quality 3DTV experience for consumers.

THX and SENSIO will demonstrate THX Media Director at SENSIO's CES 2010 booth #20931 in the South Hall of the Las Vegas Convention Center (LVCC).

"The introduction of 3D in the home will reshape how we experience movies, TV programs and digital downloads. 3D brings with it new playback modes, user interfaces and an added layer of complexity for consumers," said Rick Dean, senior vice president at THX. "THX Media Director provides for a seamless 3D experience, as well as metadata to support a wide range of 2D images and home audio formats."

THX Media Director enables SENSIO and its consumer electronics partners to showcase signature 3D playback features and settings, while simplifying the user experience. THX Media Director technology uses metadata to describe the creative and technical characteristics of 2D and 3D content to TVs, AV receivers and other home theater playback devices. Acting on the metadata, THX Media Director-enabled TVs can trigger the appropriate playback settings for SENSIO® 3D video processing, or resume 2D playback, without requiring user intervention.

"The integration of SENSIO's flags into THX Media Director brings us yet another step forward in creating a simple SENSIO® 3D ecosystem for consumers. We are offering multiple SENSIO compatible products in the market today and with THX Media Director, consumers will enjoy the benefits of SENSIO® 3D without requiring them to constantly reach for the remote control", said Nicholas Routhier, SENSIO's President and CEO. "We are very pleased to announce this collaboration with such a prestigious partner and we look forward to working with THX on other 3D related solutions which will benefit consumers."

Technicolor Brings 3D to the Home and Beyond
3D-News Posted: Thursday, January 7, 2010 (4:27 UTC) | Posted By: Webmaster


Technicolor announced several innovations to support the consumer electronic industry's migration to 3D, including new technologies for Blu-ray 3D, broadcast 3D, 3D subtitling, and auto-stereoscopic 3D delivery to mobile handsets.

"Theatrical 3D is the gateway to in-home 3D," said Frederic Rose, Chairman and Chief Executive Officer, Technicolor. "The revival of 3D movies at the multiplex has overwhelmingly engaged and intrigued consumers who now want immersive entertainment experiences in the comfort of their homes. From theatrical to the living room and beyond, wherever advancement in the entertainment experience goes, Technicolor goes."

Technicolor will demonstrate the following at CES:

  • Blu-ray 3D: Already a leader in the content preparation and replication of DVDs and Blu-ray discs, Technicolor has developed the first advanced compression and authoring solution to bring the recently released Blu-ray 3D specifications to production reality. Technicolor has expanded its capacity in anticipation of increased demand for Blu-ray 3D authoring.
  • Broadcast 3D: Technicolor has built the first independent 3D broadcast facility located at its London broadcast location at Chiswick Park. The 3D channel is capable of transmitting both live and pre-recorded 3D content using a conventional HD channel. The solution is currently delivering content to a Technicolor HD set-top-box. The company is now ready to offer this service to its network service provider and broadcast clients.
  • Automated 3D Subtitling Creation: Subtitles in 3D introduce unique challenges due to the number of various depths at which objects appear on the screen, thus creating limitations on where subtitles can be placed. Technicolor has developed a production tool that automatically recommends the best placement of subtitles to minimize disruption to the creative intent of the content.
  • Auto-stereoscopic Content Delivery on Mobile: Technicolor will be showcasing its extensive authoring and compression expertise to deliver auto-stereoscopic (glasses-free) 3D experiences to mobile handsets.
  • Theatrical Technicolor 3D Solution: In addition to the demonstrations listed above, Technicolor will be providing updates regarding deployment of its 3D on Film solution which was announced last year in September.
  • Technicolor Alliance with Samsung and DreamWorks to Deliver 3D Blu-Ray to the Home: Technicolor also announced today an exclusive global alliance with Samsung Electronics America, Inc., and DreamWorks Animation SKG for the delivery of a complete 3D home entertainment solution to homes in 2010. The three companies have joined forces to accelerate the worldwide deployment of in-home 3D to mainstream consumers. The solution includes a broad line-up of 3D-capable HDTVs from Samsung, Samsung's new 3D Blu-ray disc player, and an exclusive promotion that includes a feature-length, 3D Blu-ray version of DreamWorks Animation's 2009 release, MONSTERS VS. ALIENS to be created and produced by Technicolor.
  • Technicolor Connect: Demonstrating its continued leadership and vision of tomorrow's networked residential ecosystem, Technicolor will also showcase its new line-up of advanced set-top-box and gateways at CES.
Technicolor will demonstrate the company's "Technicolor Genuine 3D" innovations by appointment only at CES booth #13219 Central Hall. Technicolor will also be in the CES 3D Tech Zone, Central Hall booth #14448.

Panasonic's 2010 Blu-ray Lineup Builds Upon Success of 2009 Models and Introduces a 3D Blu-ray Disc Player
3D-News Posted: Thursday, January 7, 2010 (4:23 UTC) | Posted By: Webmaster


Panasonic Corporation of North America, a major developer and contributor to the success of the Blu-ray format, introduced an expanded Blu-ray Disc player lineup with three new models – the DMP-BD45, DMP-BD65 and the DMP-BD85. In addition, Panasonic introduced its first 3D Blu-ray Disc player, the DMP-BDT350, which when coupled with a Full HD 3D Plasma television and 3D shutter glasses gives the consumer the ultimate home 3D experience.

VIERA CAST technology featured in Panasonic's 2009 Blu-ray Disc models continues to be available in the 2010 BD65, BD85 and BDT350 Blu-ray Disc players as well. The Internet-enabled technology lets the consumer access selected Internet sites without the need of either an external box or a PC and enjoy the entertainment provided by sites including Amazon Video on Demand™, YouTube™, Google's Picasa™ Web Album , Bloomberg and a Weather Channel. For 2010, Netflix™, Pandora, Twitter and Fox Sports have been added to the VIERA CAST functionality, providing the consumer with two premium movie sites, a music service and a sports site to enhance the entertainment quotient.

The BD65, BD85, BD45 and 3D Blu-ray Disc Players include an SD Memory card, making it easy for the consumer to view and share both digital still images and HD video recorded with an HD camcorder in the AVCHD format.

BD65, BD85, and BDT350 include an USB slot for Easy connection with Wireless LAN Adaptor for wireless connection to online content such as VIERA CAST and BD-Live. USB memory with JPEG/MP3 and DivX movie data can also be enjoyed. (BD65 is not compatible with DivX)

To produce the ultimate picture quality, Panasonic's Blu-ray Disc players employ high precision 4:4:4 signal technology, which working in tandem with PHL Reference Chroma Processor Plus processes each pixel of the Blu-ray Disc video signal in the horizontal direction to compliment vertical direction processing. P4HD (Pixel Precision Progressive Processing for HD) is another technology that contributes to the superior picture quality of the Blu-ray players. P4HD processes more than 15 billion pixels per second and applies the optimal processing to every pixel. Panasonic's Blu-ray Disc players further utilize 16-level motion detection to categorize the image motion of each pixel into one of 16 levels; diagonal processing to detect diagonals and correct the pixels accordingly; 1080p up-conversion to up-convert content recorded in the 480i/p or 720p format to 1080p. The Blu-ray Disc players also provide 1080/24p output, reproducing cinema images from a Blu-ray Disc and DVD in their original 24p form with no need for conversion. This allows the user to enjoy cinema images in the same format used in cinema with a 1080/24p-compatible TV.

In order to obtain a reduction in power consumption, the 2010 Blu-ray Disc players use Power Save Mode, a function that automatically turns off the player when you return to TV operation using the VIERA Link menu. In addition, the Unselected Device Save automatically turns off the player's Quick Start function. When VIERA Link is turned on, Quick Start also turns on. In addition, the development of the UniPhier® single chip LSI makes it possible to pack an entire video signal processing circuit onto a single chip. This helps lower power consumption, reduces the number of parts needed and allows for a more compact design. For example, in 2010 the BD45 reduces power consumption from last year's 19 watts to 14 watts and stand by power consumption from 0.6 watts to 0.1 watts. Continuing its corporate commitment to improve the environment, Panasonic has reduced by 18% the Blu-ray Disc players' depth, resulting in a 15% reduction in the carton's volume. Panasonic engineers have lowered the start-up time, from when the player is turned on to beginning of playback to 14 seconds.

Complimenting the HD audio codecs, the BD65, BD85 and BDT350 Blu-ray Disc players feature 96kHz surround re-master, a function that enhances the sound quality of CDs and other sources, and even improves the quality of the multi-channel audio data on Blu-ray Discs and DVDs. The BD85 further enhances the audio experience with 7.1 channel analog out to produce true 7.1 surround sound, thereby affording the consumer a home theater environment that rivals the movie theater. The BD45 is compatible for up to 5.1 channel decoding.

The Panasonic Blu-ray players will be available in the spring of 2010.

3D Film Factory Introduces First Affordable 3D Production Monitor
3D-News Posted: Thursday, January 7, 2010 (3:54 UTC) | Posted By: Webmaster


3D Film Factory has released the first professional, cost-effective, real-time 3D viewing system - the 3D Master Monitor - for field production or studio use. This light-weight, linear polarized system was designed for use with professional and broadcast quality cameras and has an introductory retail price of only $4,895. It was developed with the guidance of veteran stereographers and award-winning filmmakers to provide a viable, affordable alternative to high-priced 3D monitors costing several times as much.

"Right now, there's just a few professional 3D field monitors available and they're very expensive", said company president Karl Kozak. "We set out to create an easy-to-use, accurate 3D viewing system that offered excellent image quality, affordability and durability. We use everything we sell, so it had to be a great product that could be relied upon in the field. The result was the 3D Master Monitor. It displays outstanding 3D images at a fraction of the cost and it's perfect for field use."

With a diagonal screen size of 10.4", the system uses 2 high-resolution (1,024 x 768) LCD monitors and 1 beam-splitter mirror, to create an excellent, linear polarized 3D image that's both comfortable and accurate. This configuration maintains the original LCD resolution while providing a flicker-free picture, and best of all, you can power it in the field with a 12V battery.

The screen is switchable from 2D to 3D at the ‘push of a button' and features an image flipping function (vertical & horizontal) that makes the monitor compatible with both beam-splitter and side-by-side 3D rigs. Additionally, the Master Monitor supports NTSC and PAL, in either 16:9 or 4:3 aspect ratios and uses a high-definition decoder chip to support HD 720P or 1080i by component signal. Also, the on screen display (OSD) can select from 4 languages (English, Deutsch, Français, Italiano, Español).

The technical specifications are as follows: 262K display colors; an active display area of 8.3"x 6.2" (211 x 158 mm); contrast ratio of 500:1 with 350 cd/m2 brightness; 123 LPI (0.206mm) pixel pitch; 60 Hz refresh rates and 25ms response time; inputs choices for 2 cameras are DVI-D, RGA, component, s-video and composite; and it powers on AC 100-240V/DC 12V.

All this is housed in a rugged aluminum constructed casing, with a carry handle and adjustable-height foot knobs. The dimensions are a mere 11"W x 11"H x 9"D (284 x 284 x 234 mm) and it weighs just 15 lbs (7 kg). The package includes 2 pairs of linear polarized glasses, cables, adapters, cleaning kit and a manual.

To learn more about the 3D Master Monitor or our line of 3D camera rigs, visit the company's website at http://www.3DFilmFactory.com

Additionally, the 3D Film Factory offers a complete line of professional, affordable 3D rigs, including the 3D-BS (beam-splitter) Camera Rigs, as well as, an assortment of 3D-SS (side-by-side) Rigs.

Next3D Announces Patent-pending Technology for Encoding and Universal Playback of Stereoscopic 3D Content
3D-News Posted: Wednesday, January 6, 2010 (15:31 UTC) | Posted By: Webmaster


Next3D, Inc. announced a patent-pending technology for highly efficient encoding and decoding of stereoscopic 3D video content. The company's Compound-Entropy Stereoscopic Encoder (CESE) greatly reduces the redundant information in the left and right-eye views of stereoscopic video. This process results in high-quality stereoscopic video that requires far less bandwidth to transmit than two independent eye-views.

Next3D's universal decoder/player provides high-quality stereoscopic video when used on PCs, game consoles and dedicated video processors found in consumer electronics and television set top boxes. The encoder/player works with Next3D's CESE format as well as the emerging Multi-View Coding standard (MVC), a version of MVC, which is enhanced by Compound-Entropy technology (MVC CE), and a side-by-side format, which is enhanced by Compound-Entropy technology (SS CE).

"After several years of development, testing, and refinement, our proprietary technology is proven ready for deployment," said Steve Heyer, Chairman of Next3D. "We look at it as the key that to unlock the emerging home 3D market for our partners and Next3DTV. CESE provides extremely fast delivery and playback of high-quality 3D content on nearly every platform."

By working with the company's proprietary stereoscopic format as well as other emerging and popular standards, the Next3D universal decoder/player offers the customer a unified solution for viewing stereoscopic video. Additionally, content transmitted in CESE forms of MVC or side-by-side formats can be viewed with any standard-compliant decoder, without the enhancement. When viewed with the Next3D decoder/player, CESE provides improved stereoscopic fidelity and a superior viewing experience.

Next3D technology will be demonstrated on the NVIDIA 3D Vision System at the 2010 Consumer Electronic Show, January 7-10. NVIDIA's widely-distributed 3D Vision technology brings immersive 3D gaming, movies, photographs, and Web browsing to personal computers. NVIDA Booth, Las Vegas Convention Center, South Hall 4 #35912

iZ3D Announces Premium 3D Lens Technology for Gaming at CES
3D-News Posted: Wednesday, January 6, 2010 (14:32 UTC) | Posted By: Webmaster


iZ3D Inc., designer, developer and pioneer of advanced stereoscopic 3D visualization systems announced that the company will be offering a premium version of its 3D glasses enabled with i-AMP® technology from GUNNAR Optiks. These new models of glasses will provide the same comfortable iZ3D viewing as the latest iZ3D glasses with the added benefit of ergonomically correct and distortion free optics.

"This year will be an impressive time for the 3D industry," stated Tom Striegler, CEO for iZ3D, Inc. "After releasing our improved iZ3D glasses last year, we wanted to give an added bonus to 3D viewing. Making glasses more comfortable to wear and enhancing the 2D and 3D experience of an iZ3D monitor is a terrific pairing. This is why iZ3D has begun collaborating with GUNNAR to provide users with the very best 3D solution."

Offering an uncompromised 3D experience, the company's development approach to 3D stereoscopic viewing places 3D technology in the display, and includes optimizing displays for gaming, home entertainment, and professional applications. Each solution is compatible with multiple dual output graphics cards and includes high-performance LCD displays, lightweight passive polarized glasses, and blazingly fast software.

Members of the press and industry buyers will get a first glimpse of the new eyewear working with iZ3D gaming systems at Pepcom, the media event preceding CES. Demo units will also be available for viewing on the GUNNAR bus at CES. The first production models of GUNNAR eyewear with i-AMP 3D specifically compatible with iZ3D gaming systems will be available in Q2 of 2010. Prescription eyewear will be available in Q3.

Majesco Entertainment Announces 'Attack of the Movies 3D' for Wii
3D-News Posted: Wednesday, January 6, 2010 (4:05 UTC) | Posted By: Webmaster


The greatest action scenes in cinematic history come to life as Majesco Entertainment Company, an innovative provider of video games for the mass market, announced Attack of the Movies 3D. The first-ever 3D shooter designed exclusively for Wii(TM), Attack of the Movies 3D transports players to six fantastic movie-themed worlds where they will battle large alien space cruisers, shoot underwater monsters, join the resistance against the machines and more. Packaged with four pairs of 3D glasses to support four-player multiplayer action, and featuring classic enemies culled from the annals of film history, this inspired 3D shooter jumps right out of your television and into your living room.

"We all dream about being the hero in our favorite action movies," said Gui Karyo, Executive Vice President of Operations for Majesco. "Attack of the Movies 3D lets you live that experience out with a realism and dimensionality previously only found in movie theaters."

In Attack of the Movies 3D, players become an integral part of movie scenes they can typically only watch. Each scene features genre-based ultimate weapons to engage enemies, including zombie-slaying shotguns, automatic laser cannons and more. In addition, branching paths, changing enemy attack patterns, unique areas and environmental challenges ensure that players never experience the same fight twice.

Developed by Panic Button Games Inc., Attack of the Movies 3D is expected to release Spring 2010. For additional information, please visit http://www.majescoentertainment.com

SENSIO and VIZIO Sign Agreement for Integration of SENSIO 3D Format Decoder Into VIZIO 3D HDTVS
3D-News Posted: Tuesday, January 5, 2010 (20:34 UTC) | Posted By: Webmaster


SENSIO Technologies Inc. announced that they have been selected by VIZIO Inc. ("VIZIO"), America's #1 LCD HDTV Company, to incorporate SENSIO's decoder, the S3D Core, into its new line of Full HD3D TVs.

SENSIO is pleased to work with such a major manufacturer of televisions. VIZIO has a far-reaching distribution channel and plans to deliver a significant number of Full HD3D TVs into the market beginning in the second half of 2010.

"This announcement heralds the delivery of affordable Full HD3D TVs into the market and represents yet another major milestone for SENSIO. Working closely with VIZIO, 2010 will see the creation of a substantial install-base of consumers ready to watch 3D movies, live concerts, and sporting events from the comfort of their home," states Nicholas Routhier, President and Chief Executive Officer at SENSIO.

"The conclusion of this significant agreement with a Tier One television manufacturer illustrates that our technology answers the needs of manufacturers and adds value to their product. It confirms our licensing business model," adds Nicholas Routhier.

"As studios and publishers begin to expand the availability of their content in 3D, we felt the time was right to incorporate 3D technology into our HDTVs for 2010," said Matthew McRae, VP of Products at VIZIO. "Of all the 3D technologies currently available on the market, only SENSIO's met our exacting needs for a format that delivers true 1080p HD picture quality to compliment our high performance line of HDTVs. SENSIO® 3D's performance, and the IP portfolio that supports it, is truly impressive, and we are pleased to collaborate with an experienced team that made the integration process simple."

TotalMedia Theatre 3 Features Blu-ray 3D Playback Using NVIDIA GeForce and NVIDIA 3D Vision Technology
3D-News Posted: Tuesday, January 5, 2010 (20:33 UTC) | Posted By: Webmaster


ArcSoft, Inc., the world-leading multimedia software provider, announced that its best-selling multimedia application, TotalMedia Theatre 3 will offer Blu-ray 3D playback capability when used in conjunction with a NVIDIA GeForce GPU and NVIDIA 3D Vision active-shutter glasses.

ArcSoft TotalMedia® Theatre 3 now supports NVIDIA's cutting-edge 3D technology to provide dazzling 3D effects for movie entertainment on a desktop or notebook PC. Encoded in AVC-MVC, new Blu-ray 3D content can be decoded directly on NVIDIA GPUs, and viewed on the 3D Vision active shutter glasses, so consumers can enjoy a high definition 3D movie experience at home.

"NVIDIA has been very proactive and dedicated in Blu-ray 3D technology," said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. "We are thrilled to partner with them so TotalMedia Theatre users can benefit from their Blu-ray 3D technology, getting ready for the new Blu-ray entertainment era."

"We are excited about working with companies like ArcSoft to deliver a home 3D experience that is equal to or better than the experience you get in today's movie theaters," said Phil Eisler, General Manager of 3D Vision business unit at NVIDIA. "Together, ArcSoft and NVIDIA will help drive early adoption of viewing Blu-ray 3D content on the PC, which today continues to be the most powerful, flexible and versatile platform for doing everything in 3D, including movies, games, and photography."

ArcSoft TotalMedia Theatre 3, with Blu-ray 3D support, will be available for retail purchase in the second quarter of 2010. For more information on TotalMedia Theatre, visit http://www.arcsoft.com/intouch/ces2010NV3dbd. For more information about NVIDIA 3D Vision technology, please visit http://www.nvidia.com/object/3D_Vision_Overview.html.

From January 7-10, 2010, ArcSoft® will be showcasing this special version of TotalMedia Theatre at the 2010 International CES tradeshow in Las Vegas. Visit ArcSoft in Meeting Room 35559 / Las Vegas Convention Center (LVCC), South Hall 4 to experience it in person. The same demo will be featured at the NVIDIA booth, located in the South Hall 4, booth number 35912.

Next3D and Turner Broadcasting System, Inc. to Collaborate on Stereoscopic 3D HD Content Delivery to the Home
3D-News Posted: Tuesday, January 5, 2010 (15:08 UTC) | Posted By: Webmaster


Next3D and Turner Broadcasting System, Inc. (TBS, Inc.) have entered a collaborative partnership to deploy 3D technology for the production and delivery of three-dimensional content to the emerging home 3D audience.

Next3D has Stereoscopic 3D Full high definition encoding and player technology for nearly every platform: PCs, Mac, Xbox 360, PS3, Blu-ray disc and television set top boxes. Content encoded with Next3D’s enabling technology delivers full stereoscopic 3D in 1080P high-definition to the home over a broadband, cable or satellite TV connection. Next3D has demonstrated its proven technology to the videogame industry, Hollywood studios and broadcasters.

"We are uniquely positioned to provide turnkey or customizable solutions to our partners with proprietary stereo 3D encoding and playback technology that works flawlessly with off-the-shelf components already in the market and in millions of homes," said Steve Heyer, Chairman of Next3D. "From movies to live sports to videogames, Next3D encoding delivers a stunning and immersive 3D HD experience to the living room."

Next3D will be showcasing its technology on the NVIDIA 3D Vision System at the 2010 Consumer Electronic Show, January 7-10. NVIDIA's widely-distributed 3D Vision technology brings immersive 3D gaming, movies, photographs, and Web browsing to personal computers. NVIDA Booth, Las Vegas Convention Center, South Hall 4 #35912.

Next3D to Launch Broadband-Delivered Stereoscopic 3D Home Service in First Quarter of 2010
3D-News Posted: Tuesday, January 5, 2010 (15:03 UTC) | Posted By: Webmaster


Next3D announced that Next3DTV, the company's broadband-delivered 3D HD Home service will begin operation in the first quarter of 2010. Next3DTV will offer the home consumer a variety of stereoscopic 3D content, including theatrical 3D movies, films originally created for 3D IMAX theaters, movie trailers, sports, news, documentaries, live 3D weather maps, and games.

Additionally, Next3DTV (Next3DTV.com) will offer user-created content channels for stereo 3D enthusiasts to post and share stereoscopic videos and still images. Movies, special events, games and other premium content will be offered on a rental basis, while some content will be free.

"With millions of 3D-ready TVs, computers, and monitors rapidly entering the home, we've created Next3DTV as a one-stop-shop for the consumer to easily get great 3D entertainment and content," said Steve Heyer, Chairman of Next3D. "Our encoding and playback technology provides an amazing viewing experience. Next3DTV wraps that experience in ease of access and convenience."

Next3DTV will be initially available for PC's, with support for Mac, game consoles and select set top boxes to follow. For PC users, Next3DTV will support 3D Laptops, most NetTop PCs, and modern PC's with NVIDIA or ATI video cards.

Next3DTV will be demonstrated on the NVIDIA 3D Vision System at the 2010 Consumer Electronic Show, January 7-10. NVIDIA's widely-distributed 3D Vision technology brings immersive 3D gaming, movies, photographs, and Web browsing to personal computers. NVIDA Booth, Las Vegas Convention Center, South Hall 4 #35912

Bit Cauldron Fills Critical Gap in 3D Ecosystem: Demonstrates 3D Glasses for Home Theater and Gaming at 2010 International CES
3D-News Posted: Tuesday, January 5, 2010 (15:00 UTC) | Posted By: Webmaster


Bit Cauldron announced that it will demonstrate its upcoming stereoscopic 3D shutter glasses at the 2010 Consumer Electronics Show, showcasing how consumers will soon get to enjoy high-fidelity 3D movies and games at home with their own televisions or computer.

  • No more flicker: Bit Cauldron electronic shutter glasses never miss a beat. Advanced RF radio and synchronization technology allows you to enjoy the show, not goof with the glasses.
  • Seeing is believing: At the upcoming 2010 Consumer Electronics Show, Bit Cauldron will be demonstrating Blu-ray stereoscopic 3D entertainment at the AMD exhibit. AMD will be located in the Grand Lobby (GL-8 and GL-10) of the Las Vegas Convention Center.
  • Get the picture, clearer and brighter than ever: Bit Cauldron glasses incorporate fast, neutral density lenses for a clearer, brighter picture than ever while preserving HDTV color and resolution. Whether you're placing Bit Cauldron glasses over your own glasses to watch a movie or head banging to your favorite video game, Bit Cauldron glasses stay comfortably on your face while you enjoy the 3D experience.
"Bit Cauldron glasses work together with AMD GPU’s to provide the world’s best 3D experience," said James Mentz, CEO of Bit Cauldron. "Plus, these glasses are the "universal remote control" of 3D glasses, interoperating with 3D-Ready televisions from several major manufacturers."

"Bit Cauldron glasses use advanced IEEE 802.15.4 radios for a reliable connection from display to glasses," said Samuel Caldwell, VP of Engineering at Bit Cauldron. "With other glasses at the show, look away from the TV or step out from the carefully controlled viewing area and you'll see them flicker, while ours keep working just fine."

Bit Cauldron glasses will be available from major household brand names in the second half of 2010.

Samsung and RealD to Bring 3D Experience to the Home
3D-News Posted: Monday, January 4, 2010 (14:27 UTC) | Posted By: Webmaster


RealD and Samsung Electronics announced that RealD's industry-leading 3D technology will be integrated into Samsung's impressive line-up of 3D TVs. Samsung will support the proprietary stereoscopic RealD Format for the delivery and display of high-quality 3D content. True to their mission to continually improve consumers' entertainment experience, the two companies will also work jointly on active eyewear technology and New Passive Display technology to promote the adoption of quality 3D TV.

"This partnership pairs world leaders in consumer electronics and 3D technology and will assure that people can enjoy all the 3D content being released in crystal clear 3D on 'RealD ready' Samsung TVs," stated Michael V. Lewis, Chairman and CEO of RealD. "Samsung's support of the RealD Format furthers the industry toward unified standards for the distribution and display of high-quality 3D in the home."

"Our collaboration with RealD is helping bring a new dimension of TV entertainment to consumer households around the world," said Dongho Shin, Senior Vice President of Visual Display Division, Samsung Electronics. "Together, we are committed to enhancing the TV viewing experience with the best that 3D technology can offer including immersive lifelike depth and a new realm of color clarity."

The RealD Format is an enhanced version of a side-by-side 3D format that uses a unique set of filters and other technology that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of high definition 3D content using today's HD infrastructure to any 3D-enabled display type.

Magnetic 3D debuts new Glasses-Free 3D Display Technologies at 2010 Consumer Electronics Show
3D-News Posted: Monday, January 4, 2010 (10:34 UTC) | Posted By: Webmaster


Magnetic 3D (http://www.magnetic3D.com), the global-leader in glasses-free, auto-stereoscopic 3D displays and 3D digital signage solutions, announced that it will be debuting its 2010 product line at the Consumer Electronics Show in Las Vegas, NV.

Magnetic 3D will showcase three new auto-stereoscopic product lines. They include:

Allura - 3D monitor solutions for Public Display. These commercial-grade high-definition 3D LCD monitors range from 22" - 55" and are designed for applications, including, but not limited to, Point-of-Sale, Out-of-Home, Digital Signage Networks, and Trade Shows and Events.

Emersa - 3D monitor solutions ranging from 22" - 42" for applications that require close proximity viewing, including presentations, digital prototyping, gaming, and content creation.

Envolve - 3D touch displays for real time and interactive active 3D applications for commercial use such as slot gaming, kiosk solutions, and way finders.

The Company will also be featuring several new software applications including VizCad, a revolutionary 3D digital prototyping and visualization software, as well as FuzionCast, the first enterprise level 3D-enabled digital signage solution for remotely managing 2D and auto-stereo 3D content seamlessly and simultaneously in a global network. Magnetic 3D will also be unveiling its proprietary customer relationship management tool specifically designed to streamline the development of 3D content and track the progress of 3D Creative online.

Magnetic 3D’s products will also be featured on the show floor with its partner Norco Intelligent Technology Co. Booth # Hilton 55017 the Asian Pavilion of the International Gateway in the Las Vegas Convention Center January 7th-10th.

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Editor-in-Chief: Alexander Klein.

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