3D-News Archive January 2013

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Universal Pictures' Jurassic Park To Be Released In IMAX 3D For The First Time Ever On April 5
3D-News Posted: Monday, January 14, 2013 (12:50 UTC) | Posted By: Webmaster

IMAX Corporation and Universal Pictures announced that Steven Spielberg's epic Jurassic Park will return to the big screen with a one-week 3D engagement in IMAX® theatres worldwide simultaneous with the film's wide release beginning April 5, 2013 .

With his remastering of this epic film into a state-of-the-art 3D format, Steven Spielberg introduces the three-time Academy Award®-winning blockbuster to a new generation of moviegoers and allows longtime fans to experience the world he envisioned in a way that was unimaginable during the film's original release. Starring Sam Neill , Laura Dern , Jeff Goldblum, Samuel L. Jackson and Richard Attenborough, the film based on the novel by Michael Crichton is produced by Kathleen Kennedy and Gerald R. Molen.

"Jurassic Park is the quintessential film for fans to experience in IMAX 3D," said Nikki Rocco , President of Distribution, Universal Pictures. "Jurassic Park was groundbreaking when it was originally released, and The IMAX 3D Experience® will allow today's audiences to become fully immersed in one of the most breathtaking epics Universal has ever released."

"Steven Spielberg's films resonate uniquely with audiences," said Greg Foster , Chairman and President of IMAX Filmed Entertainment. "We're thrilled to offer moviegoers an opportunity to see this fan favorite back on the big screen and transport them - for the first time through the power of The IMAX 3D Experience® - into the world of Jurassic Park."

The IMAX release of Jurassic Park has been digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

You can learn more about Jurassic Park in IMAX 3D by visiting the film's official site at http://www.jurassicpark.com

Magnetic 3D Exhibits with Avnet Technology Solutions at NRF 2013
3D-News Posted: Monday, January 14, 2013 (12:40 UTC) | Posted By: Webmaster

Magnetic 3D, a leader in autostereoscopic, "glasses-free" 3D displays and digital signage solutions, announced its upcoming presence at National Retail Federation's 102nd Annual Convention & EXPO, being held January 14-15 at the Jacob K. Javits Convention Center in New York City. Exhibiting in Avnet Technology Solutions' Booth #781, Magnetic 3D will be showcasing the latest advancements in glasses-free 3D retail digital signage and Quick-Service Restaurant (QSR) solutions.

Magnetic 3D's proprietary Enabl3D™ technology modifies flat panel displays, enabling them to show high-definition 3D video content without the need for special eyewear. This process provides audiences with a realistic visual experience that includes both captivating off-screen "pop" and the immersive perception of depth on what would otherwise be a flat display.

"Our autostereoscopic technology acts as a virtual stop sign for passersby and has been proven to provide retailers with tremendous lift in both sales and measured customer engagement," said Michael Dorin, VP of Business Development and Operations at Magnetic 3D. "With over 25,000 people expected to attend the event, ‘Retail's BIG Show' offers the perfect opportunity to demonstrate the amazing impact of our glasses-free 3D solutions for retail digital signage."

Through its partnership and seamless integration with Dynasign, a reliable content management service platform for digital signage, Magnetic 3D will also be exhibiting its glasses-free 3D solutions for QSRs. The company will demonstrate glasses-free 3D digital menu boards and real-time applications that offer QSRs a unique upgrade to their infrastructure while appealing to today's technologically-advanced consumers.

"Advancing into the QSR industry is something we are very excited about," said Tom Zerega, CEO and Founder of Magnetic 3D. "Gradually, more and more QSRs have been implementing digital signage into their budgets and overall approach. Magnetic 3D's glasses-free 3D applications allow QSRs to captivate their customers and enjoy tangible results with proven ROI."

3D Film Factory New Motorized 3D Bullet Camera Rig - Adjusts Inter-Ocular and Convergence Remotely
3D-News Posted: Monday, January 14, 2013 (12:39 UTC) | Posted By: Webmaster

The latest version of the 3D Bullet Rig now offers complete remote control (motorization) of the Inter-ocular and convergence settings. The newest Bullet Rig is now the most affordable, motorized 3D system available.

This latest version utilizes small Heden or Presten servo motors to remotely control both, the inter-ocular (0"-3.5") and convergence (0°-3°) remotely. Of course, manual control is still an option was well.

"We've used the rig on a five month 3D feature. It's India's most ambitious 3D project to date and stars some of their biggest stars. We shot with two Epics", said veteran stereographer Keith Driver. "The crew was initially on the big name rig, but believe it or not, it moved too slow, cost a fortune. They weren't getting the set-ups. They switched to the Bullet Rig and the set-ups were almost doubled. It's a fast, light rig. Because it's inexpensive, some stereographers dismiss it - because they've never used it."

Priced at a fraction of other professional 3D rigs (under $7K), this compact beam-splitter rig is the most affordable, professional solution for location, reality, or feature 3D filmmaking. Its list of features surpasses that of other more expensive rigs. The Bullet rig incorporates a solid rail system that supports greater weight loads. The rig also features adjustable handles, shoulder mount, tripod mount and works seamlessly with EasyRig, Steadicam, or just handheld.

Weighing approximately 15 lbs. (5.8 kg), the Bullet Rig accommodates the Red Epic, Canon DSLR 5D, 7D, XF105, XF305, Sony F3, EX3's, HDCP1, X5U, Z1U, Panasonic AF100, HPX250, Blackmagic, and many other professional HD cameras.

Kraftwerk relies on WATCHOUT for Stereoscopic 3D and Live interactivity
3D-News Posted: Monday, January 14, 2013 (12:35 UTC) | Posted By: Webmaster

German electro pop pioneers, Kraftwerk will use the dynamic interactive and 3D features of Dataton WATCHOUT™ multi-image and presentation software, for all on-stage digital scenography at their hotly anticipated tours and concerts' programme throughout 2013.

Formed in 1970, Kraftwerk began using Stereoscopic 3D for the MoMA concerts and "Way out West" Swedish Rock Festival in Spring 2012.

WATCHOUT manages projected 3D content on a large stage backdrop creating a powerful abstract presence in front of audiences wearing polarized 3D glasses. Two more WATCHOUT channels feed the flanking LED screens. To create the lighting effects on the four oversized illuminated keyboards, a Pixel-gate LED video controller uses an additional DVI output from the main screen using the WATCHOUT "Tier" feature. The main timeline in WATCHOUT is chasing timecode from Kraftwerk synthesizers (MTC converted into SMPTE). The Kraftwerk synthesizers are also used for live visual interaction controlled via MIDI commands.

The new features of WATCHOUT version 5 enable live manipulation of content. Media objects can be positioned, rotated and moved in 3D in real-time from external control systems, musical instruments, lightingconsoles, mobile devices and sensors to control on-screen elements such as images, video, Stereoscopic 3D movies and live feeds as required.

FredrikSvahnberg, Marketing Director at Dataton says: "Kraftwerk are known for their use of bold graphics and colours. They are using our technology in a very easy to use, yet powerful way to engage audiences around the world. We're looking forward to seeing Kraftwerk use the new 3D, interactive and dynamic media streaming features of WATCHOUT in 2013 and beyond."

Several upcoming Kraftwerk concerts will incorporate Stereoscopic 3D effects as well as 3D sound.

Kraftwerk's first performance in Düsseldorf, Germany since 1991, performances called 1 2 3 4 5 6 7 8 are taking place at the Kunstsammlung Nordrhein-Westfalen Museum,first from January 11 - 13, then 16 - 20. Like the MoMA shows, Kraftwerk will play one album per date and will be accompanied by 3D visuals, which actually involve audiences. Running alongside the performance programme, a photo exhibition, Kraftwerk, runs from January 11 at the Forum Nordrhein-Westfalen Museum.

In London, Kraftwerk will perform at Tate Modern's cavernous Turbine Hall for eight nights, first from February 6-9, then 11-14, and are their first liveLondon performances since 2004. The band will perform one studio album in full on each night and combine it with visual backdrops, including interactive 3D projections and animation.

Sisvel Technology Will Show Live the 3DZ Tile Format at International CES 2013
3D-News Posted: Tuesday, January 8, 2013 (2:44 UTC) | Posted By: Webmaster

Sisvel Technology will demonstrate how the 3DZ Tile Format revolutionizes 3D broadcasting, saving bandwidth and costs for broadcasters – while providing a glasses-free user experience.

3DZ Tile Format is a technology that enhances the performance of autostereoscopic displays. This is the latest exciting extension of the Tile Format which already offers users better definition than existing solutions, is backward compatible with 2D High Definition TV sets and offers significant advantages to broadcasters by using a single bandwidth-efficient stream.

The 3DZ Tile Format has been designed to simplify and to improve the performance of "glasses-free" 3D televisions. The current 3D devices require the generation of a large number of intermediate images or 'views' sent to a special TV panel. In order to generate the intermediate views, the TV set needs a depth map, namely a numeric representation of the depth of the scene. This map is normally produced within the TV set and requires complex software. Conversely, if the map is generated at the broadcaster's end, more sophisticated and accurate algorithms can be used reducing the cost and the complexity of the receiver. The Tile Format exploits the bottom right empty space of the composite video frame to broadcast a depth map represented as a gray scale image. The 1080p full HD frame of the 3DZ Tile Format provides the necessary information to display 3D contents in an optimized way both on stereoscopic TV (with glasses) and on autostereoscopic TV (without glasses).

Sisvel Technology will also demonstrate Cropping Rectangle technology. This enables broadcasters to transmit 3D programs that can be viewed stereoscopically on 3D television sets and simultaneously in 2D format on full HD television sets without the need for simulcasting. The booth will also showcase partners using 3D Tile Format technology: local, national and international broadcasters (Quartarete, 50canale, Europa7, VTV Broadcom, CNTV 3D channel, SES), industry partners (Vestel, Sim2, Antik Technology, Utah Scientific, CVE, BLT, Triaxes, Elecard, Dimenco, Gammared, Allied Telesis) and 3D content producers.

SIM2, one of the leading producers of high-end 3D video projectors, will also participate in the Sisvel demonstrations at International CES. A specially constructed darkroom will demonstrate the high quality of 3D Tile Format reproduced by the Mico 150 video projector.

The American marketplace is rapidly embracing 3DTV and Sisvel Technology is working diligently to provide compelling solutions to broadcasters throughout the 3D entertainment ecosystem – from chipsets, TV and set-top box manufacturers to TV and IPTV broadcasters.

Cinecittà opens its doors to 3D and Innovation
3D-News Posted: Monday, January 7, 2013 (15:29 UTC) | Posted By: Webmaster

Starting from February 2013, the ACT Cinema and Television Academy, with its headquarters in Rome, Via Tuscolana 1055 inside within the CINECITTÀ's cinematographic establishments, have beginning the first 3D courses. An absolute novelty which begins inside the cinema city which is one of the most prestigious studio theatres worldwide and which aims to transmit technical and artistic skills. Within the most famous dream factory are being defined, the world of culture and education looks ahead with no nostalgia and renews itself under the third dimension with the professional Workshop "3DFilmmaking", which will face various segments from the 3D direction to the 3D production, from the stereoscopic film to the 3D editing in order to face the new language's potential and the third dimension grammar.

Coordination and teaching are relied on Jordan River, an expert, which will introduce participants to the 3D Stereovision techniques and new forms of three-dimensional communication facing, through 3D techniques and equipment for cinema and television, the essential arguments to those who wish to take part to the work world with essential skills. For those participating to the full immersion 3D course, the gates of Cinecittà will be open and will receive a temporary badge in order to access inside the Studios.

To the participants who will perform the entire training cycle will receive a Certificate. There are other special benefits for the DAMS students, thanks to the numerous agreements and conventions concluded between the ACT and the various University facilities. The lab meetings will take place in the prestigious theaters, historical memory of important movies filmed there and in the ACT headquarters, adjacent to the best-known set of famous International films, including "Gangs of New York" and the 4 hectares used for reconstruction of Imperial Rome.

ViewSonic 84" 4K Ultra HD Display to Launch at CES 2013
3D-News Posted: Monday, January 7, 2013 (15:29 UTC) | Posted By: Webmaster

The industry has been a buzz about 4K Ultra HD technology, and next week at CES 2013 will be no exception. Display technology leader ViewSonic Corp., comes prepared to dazzle with not just one but Two 4K Ultra HD solutions - including a 32" 4K desktop display and an 84" 4K interactive digital sign.

"As the leader in display technology for more than 25 years, we have been at the forefront of many firsts, from ultra fast 2ms and 1ms monitors to 120Hz active stereo 3D desktop displays," said Jeff Volpe, president, ViewSonic Americas. "We will continue to closely monitor the Ultra HD market, and are in position to productize quickly once conditions warrant the shipment of solutions that hold true to our value proposition."

ViewSonic will be one of the first companies to showcase this new 4K Ultra HD technology in its 32″ VP3280 desktop display. Graphic designers, cinematographers and videographers will be able to get closer to the native pixel resolutions they are filming with on camera, while consumers will be able to generate their own 4K Ultra HD content with compatible high resolution video cameras as low as the sub $5,000 range.

On the commercial large format side, ViewSonic is previewing an 84″ two point touch 4K Ultra HD digital sign on the CES show floor (South Hall #35807). This interactive digital sign extends the possibilities of 4K Ultra HD beyond the cinema environment toward commercial applications such as mapping, GIS, the military and satellite imagery, and other business uses benefiting from the transmission of top-quality video. The company predicts that large format 4K Ultra HD displays will start to be adopted in commercial markets in 2013.

Discovery Weighs Entry Into Ultra-HD Television
3D-News Posted: Monday, January 7, 2013 (15:28 UTC) | Posted By: Webmaster

Discovery, the world's top nonfiction media company with networks like Discovery Channel, TLC, Animal Planet and Science, was an early backer of today's high-definition television as well as emerging 3D TV.

Glenn Oakley, executive vice president of media technology, production and operations at Discovery Communications, said his company will be at CES this year learning about ultra HDTV, also known as 4K TV, and other new technologies.

"4K is going to be a very big interest of ours, because the content of Discovery so lends itself to it," Oakley said.

"Shows like 'Frozen Planet' are so naturally made for that kind of viewing experience," he said. "It was (made) for HD and to a certain degree 3D as well."

Ultra HDTV has four times the picture resolution of current high-definition television for sharper, more realistic images.

But it will be awhile before Discovery has a 4K TV channel.

For starters, professional 4K cameras are too large and bulky for mobile production today, he says.

"The cameras exist, but they're still not ready for (use in filming shows in the field)," Oakley said. "We're not going to take those out on to 'Deadliest Catch.'"

"Deadliest Catch" is a popular Discovery program that follows crab fishermen in Alaska's Bering Sea.

Other popular Discovery shows include "Gold Rush," TLC's "Cake Boss" and Animal Planet's "Gator Boys" and "Finding Bigfoot."

Media companies will need to develop equipment and video compression schemes to produce and distribute 4K television, Oakley says.

And finally, consumers will need to buy ultra HDTVs, which today cost about $20,000.

Prices eventually will come down. It took HDTV five years to go from $15,000 a set to less than $1,000, Oakley says.

But the rewards will be great. Ultra HD video quality is "majestic," Oakley said. "Some people who've seen it have said it's better than 3D."

Ultra HD programming likely will roll out similar to how cable and satellite providers offered 3D programming, starting with test channels and video-on-demand shows, he says.

Silver Spring, Md.-based Discovery will take a team of technology development people to CES to look at a host of end-user technologies.

In addition to ultra HDTV, Discovery is interested in advancements in 3D TV, including sets that use passive and active eyeglasses and glasses-free displays.

Discovery partners with Sony (SNE) and Imax (IMAX) on the 3net 3D channel.

At CES, Discovery also will be checking out the latest in smart TV and Internet-connected television applications, Oakley says.

Another big area of opportunity involves "second screen applications," where TV watchers use a tablet or smartphone while watching a program for an "enhanced viewing experience."

Consumers can get supplemental information and commentary while watching their favorite programs, he says.

Consumers Seek, Embrace Built-In Features in HDTVs, CEA Study Finds
3D-News Posted: Monday, January 7, 2013 (15:27 UTC) | Posted By: Webmaster

Consumers are using the built-in features on their HDTV at a high rate, with an increasing number gaining access to Web-enabled content directly through their televisions. More than one in five U.S. adults owns a smart app-enabled HDTV and almost all (90 percent) use the apps available on their displays in some capacity. In addition, more than four in ten HDTV owners connect their primary displays to the Internet, with 76 percent connecting at least one external device with smart app capabilities to their primary displays. Half of all HDTV owners connect a video game console or a DVD/Blu-ray player to their primary displays. Smart app users are most likely to stream video content from the Internet (61 percent), browse the Internet (56 percent) and view pictures (54 percent) using smart apps on their televisions.

Consumers are also looking for displays with built-in Wi-Fi and Internet browsing when purchasing a new HDTV, which trail only high-quality audio and video as the most important purchase factors of HDTVs. Approximately one in three consumers plans to purchase a new HDTV within the next 12 months.

Another way many consumers are experiencing Web-enabled content for HDTV is through a second screen on a portable connected device. Social networking is the most common activity on the second screen. Among HDTV owners who also own a tablet, two-thirds (67 percent) use their tablets for social networking while watching TV. Among HDTV owners who also own a smartphone, more than half (58 percent) are using a social network on that device while watching TV.

"We are living in an app-dominated world, whether it's on your smartphone, tablet or television," said Kevin Tillmann, senior research analyst at CEA. "Consumers want access to their apps at all times and they will use whatever device, TVs included, that offer the best and most convenient user experience."

As 3D becomes a more common feature on HDTVs sold in the U.S., consumers have not only become more aware of the technology, but, according to the study, they are also beginning to embrace it. Today, 21 percent of U.S. homes own at least one 3D-enabled television. CEA's most recent U.S. Consumer Electronics Sales and Forecast shows that unit sales of 3D televisions will reach an estimated 5.6 million in 2012, representing 18 percent of total TV sales, up from 8 percent of total TV sales in 2011. Nearly half (42 percent) of 3D-capable HDTV owners watch five or more hours of 3D content a week. By comparison, three-quarters (75 percent) of 3DTV owners watch more than five hours of 2D content on their 3DTV a week. However, one in ten (nine percent) report watching more than 15 hours of 3D content a week. Movies are the most common content source for viewing 3D, with nearly half (48 percent) of 3DTV owners having watched a 3D Blu-ray disc. Live programming (42 percent) and video games (30 percent) are also popular sources of 3D content. Overall, two-thirds (68 percent) of 3DTV owners rate the visual experience of 3D programming as excellent or good.

"Consumer interest in 3DTVs and 3D content continues to grow as ownership rates increase," said Tillmann. "Continuing to expand and innovate with 3D content will be extremely important for future usage and will continue to drive sales."

The Beyond 2D Viewing: Understanding the Demand for Advanced Television Features study was conducted in September 2012. It was designed and formulated by CEA, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry.

Glasses-free 3D Ready For Primetime As Ultra-D Debuts 4K Displays
3D-News Posted: Monday, January 7, 2013 (15:26 UTC) | Posted By: Webmaster

Stream TV Networks debuts its proprietary Ultra-D™ 2160p technology which features an Ultra-D™2160p powered display, delivering the sharpest 3D experience outside of the cinema – no glasses required. The technology also incorporates the new Ultra-D™2160p SeeCube™ real-time conversion set top box, which provides 2D to 3D-without-glasses and 3D-with-glasses to 3D-without-glasses content conversion in resolutions up to true 2160p. Visitors to STREAM TV'S CENTRAL HALL BOOTH #8225 will witness the public debut of 31.5-inch and 60-inch Ultra-D 2160p displays for the consumer market with Ultra-D glasses-free 3D content demos showcasing movies, sports, animation, digital signage and video game applications.

"Response to the literally breakthrough, scalable 3D viewing experience made possible with our new Ultra-D 2160p technology, which until now, has only been shown in private road show meetings, has been incredible," said Stream TV Networks CEO Mathu Rajan. "We are excited about the first public showing and are ready to help usher in the next evolution in television."

Stream TV Networks first announced it had developed a groundbreaking algorithm, which boosts existing content to deliver heightened resolution to between 1080p and 2160p, at the IFA Trade Show in Berlin in August, and will now show this pioneering glasses-free 3D technology. The Ultra-D 2160p technology integrates a proprietary hardware optical system to a 4K display allowing greater clarity and resolution than ever before. Ultra-D 2160p uses the disparity between images to produce a higher resolution output than the source. This allows for stunning glasses-free 3D without any viewing angles, distortion or other restrictions using the Ultra-D 2160p 4K display. Consumers can use any type of source content and convert it into customized 3D without glasses – Cable and Satellite TV Channels, Blu-ray®, Xbox®, iTunes®, Apple TV®, Google TV®, YouTube®, Netflix® and other feeds.

Capitalizing on breakthroughs made while developing the 4K technology, Stream TV Networks has also made significant advancements in the optical system and SeeCube for its 1080p solution and will be unveiling the final production model with improved resolution and conversion technology, further enhancing the "ultra dimensional" viewing experience.

The Ultra-D 3D-without-glasses display technology was selected as an Innovations 2013 Design and Engineering Awards Honoree by The Consumer Electronics Association in the Video Displays product category and will also be on display at SHOWSTOPPERS @ CES, Table A22, 6-10 pm, January 8 in the Wynn Las Vegas Hotel LaFite Ballroom.

Mechdyne installing the first CAVE in Wyoming
3D-News Posted: Monday, January 7, 2013 (15:25 UTC) | Posted By: Webmaster

Mechdyne Corporation will next month begin installation of a four-sided CAVE™ in the Energy Innovation Center (EIC) at the University of Wyoming campus at Laramie.

The university will have Wyoming's only CAVE™ – a room-sized advanced visualization solution that combines high-resolution, stereoscopic projection and 3D computer graphics to create a complete sense of presence in a virtual environment.

"The Mechdyne CAVE™ complements the primary function of the EIC – to help faculty, students and industry experts collaborate and create ‘what if' scenarios," said Brent Redman, Account Manager for Mechdyne. "The CAVE™ is an amazing tool for discovery. It allows many users to experience a virtual environment at the same time, helping them analyze and interpret a wide variety of spatially related data."

The CAVE™, which was designed, engineered and integrated by Mechdyne, will be housed in the 3-D Visualization Research Lab at the EIC, which is a newly constructed LEED building connected to one of the largest supercomputers in the world, at the National Center for Atmospheric Research (NCAR) Wyoming Supercomputing Center located in Cheyenne.

"One use of the lab will be the ability to model how oil, gas, and water move and interact in the subsurface," said Diana Hulme, deputy director of research at University of Wyoming's School of Energy Resources. "We hope this will lead to new technologies that increase recovery from unconventional reservoirs. Rather than viewing data on a small screen in 2-D, researchers can be immersed in a 3D image created from that data, providing for analysis of a more realistic situation. We want it to be a campus-wide teaching resource."

The contract to design, engineer, integrate and install the CAVE™ solution was awarded to Mechdyne in October 2012; installation will begin in January 2013, with completion scheduled in March.

Users of CAVE™ technologies include universities, scientific research organizations, oil & gas and other energy companies, and manufacturing and design organizations.

Samsung NX300 Combines Speed, Performance and Connectivity for Perfect Shooting in Every Moment
3D-News Posted: Monday, January 7, 2013 (15:25 UTC) | Posted By: Webmaster

Samsung Electronics Co., Ltd, a global leader in digital media and convergence technologies, announced the launch of the NX300, the new flagship model in its successful NX series. The NX300 once again raises the bar for compact system cameras (CSC), delivering an outstanding combination of features, functionality and style for perfect shooting in every moment. Samsung also announced the new NX 45mm F1.8 2D/3D lens, the first one-lens 3D system capable of capturing both still images and full HD movies in perfect 3D quality.

Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics, commented: "Since its launch in 2010, the Samsung NX System has become synonymous with innovation and design, making the best digital imaging technology available to everyone without compromising on style. The NX300 builds even further on this illustrious heritage. Not only does it deliver incredible speed and accuracy through advanced photographic features, but it is truly built around the user, with upgraded SMART Camera functions making shooting and sharing both easy and seamless. We are also very proud to introduce the first one-lens 3D system alongside the NX300, opening up a whole new world of 3D photography and video recording for consumers everywhere."

Central to the NX300's outstanding imaging performance is its brand new 20.3 Megapixel APS-CMOS sensor, capable of capturing high quality detailed. Images boast sharp, life-like colors and are crisp and clear in all light conditions. The wide ISO range (ISO100-25600) further improves performance, letting users capture beautifully balanced images in even the darkest conditions. A brand new Hybrid Auto Focus (AF) system also delivers fast, accurate phase and contrast detection, while the 1/6000 sec shutter speed and 9fps continuous shooting mode ensure you never miss a moment.

The Samsung's unique in-house developed DRIMe IV imaging engine provides outstanding developments in speed, and image quality. The DRIMe IV engine enables better color reproduction and greater noise reduction, as well as support for full 1080p HD video capture in both 2D and 3D (when combined with Samsung's new 45mm 2D/3D lens).

The NX300's 84mm (3.31") AMOLED screen makes capturing and reviewing your images a pleasure, while the hybrid touch screen and 5-way manual key interface is simple and intuitive to use. The tilt display makes it easier than ever to take high and low angle shots, letting you capture your world from any angle you choose.

The compact NX300 makes it simple for anyone to achieve pro-like and impressive pictures easily with minimal technical knowledge or time spent adjusting parameters. Using the camera's Smart Mode, users can choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze which will automatically adjust parameters such as aperture and shutter speed in order to obtain the best shot possible for the desired situation. The NX300 also includes i-Depth, an easy and simple way to adjust the depth of an image using the NX Series' unique i-Function system which enables users to modify camera parameters using the lens itself, adjusting the image without ever having to move off target.

The NX acclaimed design returns with the NX300 sporting a stylish yet simple retro feel that is available in either black or white with a contrast silver band, conveying elegance and authenticity.

The NX300's Wi-Fi connectivity of SMART CAMERA allows users to share their cherished photos instantly and securely between their camera and smartphone (or tablet). To connect a smartphone to the camera, users simply need to download the Samsung SMART CAMERA App., which is available for both Android and iOS based application markets, onto their smartphone or tablet and follow the easy steps to create a secure connection with the camera. The NX300 will be able to detect and auto-connect to the smartphone wirelessly whenever any of the SMART CAMERA features are activated. These include AutoShare; which automatically sends every high-quality photos to your smart phone for safe keeping, and Mobile Link; which allows users to select and transfer images or album from the camera directly to your smartphone at their leisure. The SMART CAMERA App. also features a Remote Viewfinder function for the NX300, allowing for even more inventive and exciting photography.

The NX300's enhanced Wi-Fi connectivity also lets users share images with friends and family directly from the camera via social networking sites using the cameras one-touch DIRECT LINK hot key. Alternatively, images can be automatically backed up or stored in the cloud through AllShare Play ensuring they are always safe and easily accessible.

The Samsung 45mm 2D/3D lens(sold separately) opens up an exciting world of 3D imaging possibilities and is the world's first one-lens 3D system for a consumer camera. Capable of capturing both still pictures and full 1080p HD video, the Samsung NX300 and 45mm 2D/3D lens kit have become the only compact system camera supporting both 3D still and 3D movie. The NX300 is also compatible with Samsung's entire range of NX lenses and professional standard accessories, giving users an unparalleled range of options when striving for that perfect shot.

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