Driving a historic rollout of digital cinema in North America, REAL D, the leader in the delivery of premium 3D experiences, has reached five-year licensing deals with 24 theater circuits in the United States, Canada and Mexico for the initial installment of REAL D Cinema systems for the exhibition of digital 3D content. Eighty-five screens in the United States and Canada and four screens in Mexico will offer feature presentations in the REAL D Cinema format starting with the Nov. 4, 2005 launch of Disney's "Chicken Little," the highly anticipated, first-ever CG animated feature from the studio.
AMC Theatres, Century Theatres, Dickinson Theatres, Harkins Theatres, Loews Cineplex Entertainment, Muvico Theaters, National Amusements, Rave Motion Picture Theaters and Regal Entertainment Group are among the U.S. and Canadian based theater chains adding REAL D Cinema systems to venues in top markets. CINEMEX, Cinepolis and MMCinemas will offer REAL D Cinema on screens in Mexico City and Monterrey, Mexico. A complete list of REAL D Cinema partners is below.
"REAL D Cinema is the next step in the evolution of cinema," said Michael V. Lewis, Chairman, REAL D. "It not only provides our exhibitor partners with premium entertainment experiences that can't be duplicated at home, but it also equips theaters with the latest digital entertainment capabilities and expands their opportunities to deliver new and unique programming."
"Digital 3D cinema is the future, and theater owners looking to differentiate and improve the movie-going experience are choosing REAL D Cinema for its quality images, ease of use and affordability," said Joseph Peixoto, President, Worldwide Cinema, REAL D. "REAL D Cinema is the first system capable of capturing a sizeable cinematic footprint, making 3D a mainstream reality."
REAL D will announce additional exhibition partners in the coming months as the company works towards its goal of equipping more than 1,000 screens globally with REAL D Cinema systems over the next two years to accommodate the future release of 3D content, including motion pictures and live events.
REAL D Cinema systems adhere to the technical specifications for theatrical digital equipment outlined by Digital Cinema Initiatives, LLC (DCI), allowing for any compliant digital system to be upgraded to a REAL D Cinema system. REAL D Cinema systems comprise several components, including a specially treated movie screen; REAL D Cinema glasses; and a REAL D Cinema Z-Screen lens that mounts in front of the digital projector, enabling the projector to show 3D. Customized software by REAL D integrates the components to deliver a flawless 3D movie experience.
Exhibitors are choosing REAL D Cinema systems for their ability to play either digital 2D or 3D content using the same projector, and for REAL D Cinema's 3D glasses, which are easily stylized and can be taken home by the audience as souvenirs.
"REAL D Cinema is the first truly transforming technology to meaningfully enhance the movie-going experience," said Tom Stephenson, President and Chief Executive Officer, Rave Motion Picture Theaters. "Digital cinema is nothing without 3D. 3D is the killer app for digital cinema."
"We're enthused to work with Disney and REAL D to rollout this exciting next step in exhibition entertainment," said Tony Kerasotes, Chief Executive Officer, Kerasotes ShowPlace Theatres.
"We are very excited with the recent partnership of REAL D Cinema and MegaPlex Theatres," said Dale Harvey, General Manager, MegaPlex Theatres, part of the Larry H. Miller Group. "The exceptional pairing of REAL D Cinema's digital and 3D technology will give our movie audiences a unique experience and more reasons than ever to see Hollywood's latest movies at MegaPlex Theatres. We are looking forward to our first 3D show of "Chicken Little" on November 4th."
The following U.S. and Canadian theater circuits and independently owned theaters will be equipped with REAL D Cinema systems:
- AccessIT's Pavilion Digital Showcase Theatre
- AMC Theatres
- Celebration Cinema
- Century Theatres
- Cineplex Galaxy LP
- Classic Cinemas
- Crown Theatres, LLC
- Dickinson Theatres/Midwest Cinema Group
- Harkins Theatres
- Kerasotes ShowPlace Theatres, LLC
- Loews Cineplex Entertainment
- Malco Theatres, Inc.
- Mann Theatres
- MegaPlex Theatres, Inc.
- MJR THEATRES
- Muvico Theaters
- National Amusements
- Premiere Theaters, LLC
- Rave Motion Picture Theaters
- Regal Entertainment Group
- Santikos Theatres
Select screens at the following Mexican theater chains will be equipped with REAL D Cinema systems: