French start-up TRIDIX will be present at MIPCOM in Cannes, France from October 8 to 12, 2007 with their revolutionary solution that easily allows 3D movies to be watched and enjoyed on the ordinary television screens that are already in living rooms around the world. TRIDIX is the only solution available on the market that allows people to enjoy 3D entertainment on the DVD players and TV screens they already own, immediately, inexpensively, enjoyably and comfortably. The TRIDIX solution can be used today on any movie or video that has been produced in stereoscopic 3D. The original 3D images are simply processed with TRIDIX's technology. The DVDs are then manufactured as usual and shipped with special TRIDIX glasses. Unlike the red-and-blue 3D glasses of the past, the innovative yet inexpensive TRIDIX glasses render 3D entertainment with beautiful, natural colors and sharp images, and without any "ghosting." There is no discomfort, fatigue, eye strain or headaches. With TRIDIX , 3D movies can be enjoyed on all LCD and plasma screens, all CRT and DLP television sets, and even any laptop computer. TRIDIX-processed films can be played on all DVD players, including HD-DVD™ and Blu-ray.™
TRIDIX's patent-pending breakthrough technology is live, available today, and unique on the market. Christophe Brossier, CEO of TRIDIX, points out the immense potential: "In the next few years, hundreds of millions of people will watch dozens of major Hollywood movies in thousands of cinemas equipped with 3D digital projection technology – including highly anticipated big-budget movies from Steven Spielberg, Peter Jackson, James Cameron, and Robert Zemeckis; as well as animated pictures from Walt Disney™, Dreamworks™, ImageMovers Digital™, nWave Pictures™ and Focus Features™. The 3D cinema release of a movie usually draws in three times more spectators than its 2D version. Still, half of the total revenues of a Hollywood motion picture generally come from DVD sales. And until now, there was no way to release and sell a decent DVD version of a 3D movie to the mass market. TRIDIX has solved that problem."
Following a successful IBC show in Amsterdam in September, Brossier (CEO) and Véronique Chalandar (Business Development) will be at MIPCOM, demonstrating TRIDIX with a new 3D showreel on an ordinary 42" HD plasma screen, on the "Ile de France Film" booth (#06.06).