3D-News Archive October 2008

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Generator Post purchases iQ DI system with Stereo3D option
3D-News Posted: Wednesday, October 29, 2008 (20:05 UTC) | Posted By: Webmaster

Helsinki-based Generator Post, Finland's largest full-service post production house, has purchased a Quantel iQ2K DI system to power the company's push into full digital intermediate film post.

The system is equipped with the Quantel Stereo3D toolset, enabling Generator Post to take full advantage of the rapidly growing interest in this new medium in Finland. Generator Post has also become the first company to adopt Quantel's newly launched soft-Sam option, which brings many of the shared workflow advantages of Quantel's Genetic Engineering technology to standalone systems.

"Although Finland has a population of only around five million, we have a very active film industry, producing around 12 to 16 movies per year," said Petri Riikonen, Production Manager/ Post Production Producer at Generator Post. "We also post movies for Swedish, Russian and Ukrainian productions, and the market for Stereo3D is rapidly taking off in Finland thanks to the rapid adoption of DCI technology in cinemas all over Finland. The iQ is a natural fit for both 2K DI work and Stereo3D so we'll be able to service the entire gamut of film post here, and of course we will also be deploying the iQ across all our TV work, which stretches from promos to longform and commercials, in SD and HD."

"iQ's workflow is unmatched," said Jari Hakala, Generator's iQ operator. "You can import almost everything, get the whole job done in one system and easily do multiple versions. We put almost every sort of job through it, from file import/export, conforming, editing, retouching and dust-busting to compositing, motion graphics etc. on everything from films to TV commercials and corporate videos – iQ is a reliable workhorse."

One of Generator Post's key strengths is its enormous post equipment roster, and the purchase of the soft-Sam option will allow the company to employ the perfect mix of tools for every job with ease. "soft-Sam is all about workflow - It makes operating in a mixed environment with kit from Autodesk, Avid, DVS, Apple etc much simpler," says Riikonen. "We do a lot of file transfers, particularly for D-Cinema and Blu-Ray authoring, where soft-Sam will minimise unnecessary loading on our SANS and reduce the time taken," adds Hakala.

Generator Post will also be taking early advantage of the Red r3d integration announced by Quantel at IBC, and already in public beta. "RED is flowing from out of the doors and windows!" explains Riikonen. "Only today I've quoted on no less than four RED productions, with the first going into grading this week. Quantel's RED importer will make the whole process much smoother and more efficient."

Guinness Book of World Records goes 3D
3D-News Posted: Wednesday, October 29, 2008 (19:56 UTC) | Posted By: Webmaster

With 3D conversions provided by, and credited to, www.3Dimages.co.uk (Director David Burder), the 2009 edition of The Guinness World Records, must be one of the largest ever circulation of hard bound annuals, to feature over 20 3D full colour anaglyph conversions. Is this a world record in itself?

Included is an actual Life Size 3-D print of the worlds shortest living man at 74.61 cm. One 80 cm spread include the Largest and Longest Dinosaurs.

Director David Burder patented his full colour 3D technique over 20 years, with his technique and filters, enabling any printer to print full colour 3D as easily as any normal colour picture.

iZ3D Monitors are Now Supported by the Vizard Virtual Reality Toolkit from WorldViz
3D-News Posted: Monday, October 27, 2008 (8:52 UTC) | Posted By: Webmaster

iZ3D, LLC, designer, developer, and pioneer of advanced 3D visualization systems, announced that the Vizard Virtual Reality Toolkit, known for making interactive 3D content creation easy, now natively supports iZ3D monitors and drivers. Vizard, made by the virtual reality solution provider WorldViz, allows even beginners to build complete stereoscopic 3D worlds and populate them with built-in avatars.

"With the fast growing adoption of 3D viewing comes the need for easy to use applications that allow content creators the freedom to create, enhance and enjoy 3D digital creations," says Peter Schlueer, President of WorldViz. "The Vizard Toolkit with its simple scripting interface enables users to instantly build 3D worlds and avatars, plus import 3D and multimedia resources. Vizard lets you publish these 3D worlds royalty-free as executables, empowering you to create applications at low cost and distribute them widely. We are pleased to be able to work with iZ3D to provide the community a compatible medium for 3D content."

As a virtual reality development interface, Vizard's Python based scripting language makes 3D programming efficient and easy. Vizard also allows users to reap the knowledge base of a vividly active 10-year old user community. Please visit http://www.worldviz.com/products/vizard/index.html for more information.

"iZ3D is a pioneer in developing great 3D imaging software drivers and hardware for the gaming community. We have been impressed by the robustness of the Vizard content creation software for the wide variety of popular stereoscopic 3D displays, including 3D monitors, peripheral input devices and game pads," remarked Bob Eminian, CMO for iZ3D, LLC.

The company offers the first S-3D drivers that feature a user-friendly interface, a flexible per game profile system and is compatible with popular dual output cards. iZ3D's drivers are optimized to take advantage of Intel's(R) latest Core(TM) 2 Duo and Intel(R) Core(TM) 2 Quad processor technologies. The drivers also support Microsoft(R) DirectX(R) 8 and 9 graphics in both Windows(R) XP and Microsoft(R) Windows Vista(TM). OpenGL Quad-Buffer and Dual-Output features come with a 30-day free trial.

RealD Goes Green with Walt Disney Pictures' 'BOLT'
3D-News Posted: Monday, October 27, 2008 (8:49 UTC) | Posted By: Webmaster

When Walt Disney Pictures' newest animated comedy adventure BOLT opens Nov. 21, 2008, audiences in more than 1,000 theatres will not only enjoy a family film about an action-star dog who believes he has superpowers, they will be able to see it in RealD 3D, then – with no superpowers required – help save the earth by recycling their 3D glasses in the theater.

With the opening of BOLT, RealD is expanding a comprehensive eyewear recycling program, available for moviegoers to deposit their glasses after seeing a film. However, moviegoers will continue to have the option of keeping their glasses as a souvenir to remember their RealD movie experience. Since RealD launched as a company, recycling its glasses has been a goal. When JOURNEY TO THE CENTER OF THE EARTH opened in July, it began a successful pilot program with several exhibitor partners, leading to the new comprehensive program. There are over 30 3D films already announced to be released within the next three years.

"Like any successful recycling program, it's about making it easy for people to recycle," stated Michael V. Lewis, RealD chairman and CEO. "We appreciate the participation of our exhibitor partners and know that audiences will appreciate the convenience as well."

About the Movie

For super-dog BOLT (voice of JOHN TRAVOLTA), every day is filled with adventure, danger and intrigue—at least until the cameras stop rolling. When the star of a hit TV show is accidentally shipped from his Hollywood soundstage to New York City, he begins his biggest adventure yet—a cross-country journey through the real world to get back to his owner and co-star, Penny (voice of MILEY CYRUS). Armed only with the delusions that all his amazing feats and powers are real, and the help of two unlikely traveling companions—a jaded, abandoned housecat named Mittens (voice of SUSIE ESSMAN) and a TV-obsessed hamster named Rhino (voice of MARK WALTON)—Bolt discovers he doesn't need superpowers to be a hero. Directed by Disney veterans Chris Williams and Byron Howard, BOLT is a hilarious, fun-filled, action-packed animated comedy adventure in Disney Digital 3D.

NVIDIA GPUs Deliver 'Graphics Plus' Features to New ASUS Gaming PC
3D-News Posted: Monday, October 27, 2008 (8:36 UTC) | Posted By: Webmaster

When ASUS selected the NVIDIA(R) GeForce(R) GTX 280 GPU for its new CG6155 extreme gaming machine, it wasn't simply because of its raw graphics horsepower. Creating the best gaming PC used to be a simple matter of using CPUs and GPUs with highest available raw power to deliver the fastest gaming experience. But while CPU performance and raw graphics rendering are still important, new advances in physics, multi-GPU technology, 3D stereo, and parallel computing have amplified the importance of the GPU, making the right GPU a critical component in consumers' buying decisions.

Featuring the award-winning GeForce GTX 280 GPU and a motherboard built around the NVIDIA nForce(R) 790i Ultra SLI MCP platform technology, the ASUS CG6155 gaming PC supports NVIDIA 3-way SLI(R) technology enabling ASUS customers to equip their PC with one, two or even three GeForce GTX 280 GPUs. The CG6155 is a true "extreme gaming" machine, designed for hardcore gaming aficionados who want the maximum visual and physics fidelity possible.

"Our goal for the ASUS CG6155 was to give gamers unprecedented performance and realism," says Carroll Hsieh, ASUS desktop product management director. "With NVIDIA's GeForce GTX 280 GPUs and the nForce 790i Ultra SLI MCP we effortlessly achieved our performance goals. With GeForce GPUs and support for things like CUDA and PhysX(TM) technologies, we have redefined the entire gaming experience with new levels of realism. Gamers are not going to believe their eyes."

With NVIDIA PhysX technology, GeForce GPUs bring games come to life with explosions that cause dust and debris, characters that move with life-like motion, or cloth that drapes and tears naturally. PhysX technology harnesses the power of both the CPU and any NVIDIA GeForce(R) 8 Series or higher GPU, giving it the power to handle 10-20 times more visual complexity on screen. With NVIDIA GeForce GPUs and PhysX technology, ASUS customers can be assured of the ultimate, immersive experience.

In addition to processing graphics and physics for gaming, the new GeForce GTX 280 GPUs also support CUDA(TM) technology for accelerating non-gaming applications such as high-definition video playback and transcoding, to photo processing and editing.

And soon, with a compatible monitor and stereoscopic glasses, GeForce GPUs will be able to deliver stereoscopic gaming for over 350 existing games, for the ultimate in immersive gaming. The first 3D-stereoscopic-compatible monitors are coming onto the market now and the 3D glasses will be available in coming months.

The ASUS CG6155 gaming PC is available now. For more information on the ASUS CG6155 gaming PC, please visit: http://www.asus.com. For more information on NVIDIA technologies and products, please visit: http://www.nvidia.com

Alioscopy Establishes Showroom Presence in New York City to Showcase Its Advanced Autostereoscopic 3D Technology Solutions
3D-News Posted: Monday, October 27, 2008 (8:31 UTC) | Posted By: Webmaster

Alioscopy(R) USA, a leading developer of 3D technology solutions, today announced that Worlds Away Productions, a full service digital, production and live event design facility based in Greenwich Village in New York City, is the site of the company's first showroom on the East Coast. Worlds Away will showcase Alioscopy's award-winning, state-of-the-art, 3DHD autostereoscopic (no glasses required) 3D LCD display technology and allow visitors the opportunity to view content that is well suited for applications in a variety of industries, including media and entertainment (film, video, casino gaming and advertising/digital signage), scientific, medical, architectural, and design for applications; all highlighting Alioscopy's unparalleled clarity, depth, brilliance and real-time capabilities.

"Worlds Away is energized to enter into a relationship with Alioscopy to showcase its autostereoscopic 3D LCD display technology," said Kim Lee, director and co-founder, Worlds Away Productions. "Alioscopy's pioneering solution will afford us limitless possibilities to fully explore the trend in 3D--rapidly gaining momentum throughout the film, video, broadcast and digital media industries. We are eager to adopt the 3DHD technology into our production pipeline and experiment with all artistic possibilities for not only creating compelling, immersive visual content without the need for glasses but for integrating and displaying content in new ways in theatre sets, live events and at point of purchase, malls, trade shows, movie theaters, museum displays, and more."

Philippe Roche, CEO of Alioscopy USA comments: "We are delighted that Worlds Away, a facility known for pushing content creation boundaries in all areas of entertainment and design visualization, will be the first in New York City to host our 3D technology solutions. As interest in leveraging 3D imagery as a valid communication medium continues to skyrocket, especially in 3D film and digital media creation, our conveniently located showroom will enable a wide audience of creative professionals to see first-hand the benefits of communicating, displaying and exploring information in 3D."

Alioscopy's groundbreaking display product, the 3DHD, developed and manufactured by Alioscopy, features a highly specialized lenticular lens that boasts unmatched quality, clarity and depth resulting in a truly immersive and memorable experience for the viewer.

Alioscopy's underlying open architecture provides an end-to-end solution that allows standard video to be shown and 3D content to be developed and rendered with leading 3D software applications such as Autodesk(R) 3ds(R) Max, Autodesk(R) Maya(R), SOFTIMAGEpipeXSI(R), MAXON CINEMA 4D and NewTek Lightwave 3D(R). Real-time capabilities enhance the experience even further by allowing the viewer to interact with 3D content as it's displayed.

SENSIO presents brand new integrated solution to facilitate live 3D technology roll-out in theaters
3D-News Posted: Tuesday, October 14, 2008 (21:49 UTC) | Posted By: Webmaster

SENSIO Technologies Inc., inventor of the SENSIO®3D technology, announced that its Live 3D cinema decoding technology will be directly integrated in Doremi Cinema LLC ("Doremi") digital cinema servers, who already have an installed based of over 5200 units in the U.S. and other countries. With just a simple remote update of the current software, theaters equipped with a Doremi server will be able to use Live 3D technology. Since this type of upgrade does not require any on-site physical resource, the entire deployment is considerably cheaper and easier. This new fully integrated solution will allow faster roll-out of Live 3D technology throughout the U.S. market.

The integration of its cinema decoding technology in digital servers will also simplify the deployment of CineLiveTM, developed by International Datacasting Corporation ("IDC") and SENSIO exclusively for Access Integrated Technologies, Inc. ("AccessIT"). CineLiveTM combines SENSIO's cinema decoding technology and IDC's SuperFlex DVB-S2 broadband satellite technology to enables the live broadcasting of alternative 2D and 3D content, such as concerts and sporting events, as well as the digital movie file distribution service offered to movie theaters by AccessIT.

"By providing a simple, inexpensive solution meeting current market needs, we are able to stay ahead of the pack in the 3D content distribution field, while maintaining our advantage over our competition and the industry in general," says Nicholas Routhier, President and CEO. "We're also extremely pleased with our first collaboration with Doremi, a renowned leader in the digital cinema, post-production, distribution and broadcasting markets."

Stereoscopic Displays and Applications (SD&A) Conference and Exhibition
3D-News Posted: Tuesday, October 14, 2008 (16:16 UTC) | Posted By: Webmaster

The Advance Conference Program for the January 2009 Stereoscopic Displays and Applications conference has just been released. January 2009 marks the 20th anniversary of the Stereoscopic Displays and Applications conference and this will be our biggest event yet, with nearly 90 technical presentations on topics including Digital 3D Stereoscopic Entertainment, 3D on Mobile Devices, 3D Image Processing and Image Quality, 3D Displays, Applications of Stereoscopy, Depth Map Techniques, and much more. There will also be a number of special events including: the Keynote Presentation by Lenny Lipton (CTO of REAL D), the ever popular Demonstration Session, 3D Theatre, a Discussion Forum on 3D Gaming, and more.

For more information, see http://www.stereoscopic.org/2009/program.html

PassmoreLab Produces 3D Music Video for 'Semi Precious Weapons'
3D-News Posted: Tuesday, October 14, 2008 (16:08 UTC) | Posted By: Webmaster

What do New York dirty chic, tech-a-licious southern California, glam ghouls spewing metallic body fluids, and taxidermy all have in common? They are parts of the twisted DNA spiral that underlay the new 3D music video produced by stereoscopic technology developer PassmoreLab for NYC garage-glam saboteurs, Semi Precious Weapons.

The video for SPW's song "Magnetic Baby," from their debut release, We Love You (Razor & Tie), is the second groundbreaking live-action 3D music video project undertaken by PassmoreLab, following this year's production for the LA art noir band Miss Derringer. The new video, directed by Greg Passmore, ups the ante by incorporating innovative set design, a cast of gold-painted and glittered models, and the use of some new cinematographic technology and techniques to capture Semi Precious Weapons' distinctive, gender-bending musical vision.

"We seek out unique and unusual subject matter to explore and document," says PassmoreLab creative director and music composer, Michael Page. "We look for things that are out of the ordinary and would creatively lend themselves to artistic 3D translation, so naturally, with such a visually exciting band as Semi Precious Weapons, I could see this thing coming from miles away. It all began with a discussion with one of my NYC friends, Dave Bason, who had initially suggested the idea of shooting behind-the-scenes Coney Island carny scenarios, with the circus freaks and such. After much conversation he also mentioned this interesting rock band, Semi Precious Weapons, that he was working with and which was making huge noise back east, and suggested that we might be interested in them."

Page, who began his creative career in the '80s as a professional musician, touring with the likes of Iggy Pop, the New York Dolls, Chubby Checker, Jerry Lee Lewis, and others, knows the rock 'n' roll scene inside-out. He points out that, after a bit of research, SPW presented credentials that peaked his interest.

"It's been a very long time since Manhattan has offered up anything extraordinary in the rock world, so initially I had my doubts," says Page, "but after digging around a bit I discovered that their record had been executive-produced by the legendary producer and arranger Tony Visconti, who is known for his work with David Bowie, T. Rex, Thin Lizzy, Wings, Iggy Pop, U2, Morrissey, and many other top artists. The Village Voice 2007 Reader's Poll had also voted them the 'Best Band in New York,' so I dug a little deeper and found that these guys could really rock and roll, and look great while doing it! They seemed to muster up an artistic concoction that had similar tastes and sensibilities as my old cronies the New York Dolls sprinkled with a bit of Iggy Pop flavoring... the band was awesome and ripe for 3D, so I'm predicting the rest will be history, 'cause we shot 'em good."

Semi Precious Weapons' flamboyant frontman, Justin Tranter, came up with the somewhat bizarre concept for the video, which, he says, the production team shot without compromise - or even batting an eye when the band sent a truckload of stuffed and mounted animals to be used on the set. "Greg Passmore and the whole team let me have my own f---ed vision," says Tranter. "They did everything they could to help make it work, but what was even more fabulous was that Greg directed me and the models in such an amazing subtle and smart way that you almost didn't realize he was directing, but he was, brilliantly."

Bason, Semi Precious Weapons' manager, is quick to point out that PassmoreLab's art-foremost approach was a significant element in making the project a success. "I manage a band called Miss Derringer, who had previously done a 3D video with PassmoreLab, which was shot on location at the band's loft in downtown LA. They told me about the experience and how Greg Passmore is 'one of us,' meaning he is driven by creativity, makes art, etcetera. I saw the video for their song, 'Black Tears,' and while it works to showcase the band and the 3D technology, I wanted to push the production a little more to see if we couldn't come up with something really different for Semi Precious Weapons. We talked with Greg and decided that we should come to the PassmoreLab complex in San Diego, where they could up the production value considerably.

"At their production facility Mike Page showed us a short demo of their work in 3D, and we were all blown away. There were some things you'd expect to see in a 3D demo, but the interesting thing was how versatile the technology can be and that it doesn't need to be flashy all the time. It doesn't need to feel like a staged set specifically set up to show off the 3D effect. That's when 3D really takes the leap, when you can enjoy seeing something with heightened effect and not feel like the entire shot was set up to show off some camera trick.

"The band's singer, Justin Tranter, had a vision for the video and Greg let him run with it, never once asking him to change anything. Justin wanted a big silver room with a pile of gold people in it who come to life and spread and spit gold all over the band. For the song's bridge, he envisioned the band in a very small room filled with taxidermy and pictures of Elvis and the Virgin Mary. These two diametrically opposing shots balance each other and lend some dynamic to an otherwise all-out rock song."

In order to capture all of these visual elements, as well as the band's in-your-face energy, it was necessary to design the equipment to handle the full range of stereoscopic angles that would be required.

"One of our concerns was shooting the close-up 3D, which was essential for capturing the immediacy and drama of the band as they interacted with the camera," notes PassmoreLab stereographer and cameraman, Keith Driver. "To address this, our technicians built custom platforms and controls specifically for this shoot. Basically, the interocular distance required for a close-up shot is less than what can be obtained with two cameras configured side by side -- the actual camera bodies don't allow such a narrow separation between the optics. In order to achieve so small a distance, it's necessary to use mirrors, and align one of the cameras vertically and slightly offset from the other to bring the optics close enough together. I'm not going to give away any secrets, but let's just say that it worked very well."

The video for "Magnetic Baby," shot in both 3D and 2D format, is currently in post production. Bason sums up his experience on the project by echoing his and Tranter's previous observations, adding, "Greg and his people let the band have complete creative control and built the sets without questioning the vision. That is a rare quality that could only come from other artists, not just a production team."

iZ3D is a Sponsor of the World’s First Digital 3D Film and Interactive Festival
3D-News Posted: Thursday, October 9, 2008 (21:02 UTC) | Posted By: Webmaster

iZ3D, LLC, designer, developer, and pioneer of advanced 3D visualization systems, announced that it is among the notable 3D industry sponsors of the world's first digital "3D Film & Interactive Festival" (3DFF). The festivities will begin on October 10 - 12, 2008 in Orlando, Florida and will continue October 17 - 19 in Cocoa Beach via "The 3D Film & Interactive Lounge."The event is slated to be the first competitive, entirely digital 3D stereoscopic film festival in the world. For more information visit http://www.3DFF.org.

"3DFF is pleased to have iZ3D and its popular 3D monitors as a sponsor. The key to driving new technologies forward is great content. By educating and honoring 3D content pioneers as well as innovative technologists and groundbreaking hardware companies, we will further the entire entertainment industry. We are hoping these events will also generate funds for our 3D Film Preservation Fund dedicated to finding, conserving, restoring and ultimately digitizing historical 3D films," commented The Dream Factory Studio's Chief Creative Officer and Founder of 3DFF Christopher Crescitelli.

iZ3D will be featured during the 3DFF festivities in the Cocoa Beach Hilton Oceanfront for its three-day Space Coast Edition from October 17 through October 19. The venue will feature "The 3D Film & Interactive Lounge" where attendees will learn about advanced 3D displays and 3D video game presentations by leading 3D technology companies. The "3D Film & Interactive Lounge" will also tour the film festival circuit as part of a 3D outreach program.

"As a pioneer in this industry, iZ3D is pleased to support events that educate content creators on the benefits of stereoscopic 3D imagery to help them tell a story. We feel 3DFF's non-profit initiative to acknowledge up and coming independent 3D producers and directors, emerging gaming technologies and other new content creators will propel the entire 3D industry forward," remarked Thomas Striegler, CEO of iZ3D, LLC.

iZ3D monitors feature significant advantages over other 3D display systems. Gamers that want to experience spectacular game graphics will appreciate playing in stereoscopic 3D. Graphic artists have embraced the iZ3D monitor as an essential tool for 3D design. It is difficult to create images in 3D while viewing the design on a flat 2D screen. Movie buffs can now bring the thrill of a 3D movie to their home theater system.

The company developed this technology to create an adjustable 3D environment without eyestrain, spatial disorientation, or headaches. In 3D mode, viewers can see sharp 3D images and video by wearing iZ3D passive polarized glasses. Existing PCs equipped with a dual-output video card powers the display. Specifications include: 1680 x 1050 resolution; up to 170-degree 3D viewing angle; 5ms response time; 700:1 contrast ratio; and 16.7-million colors.

PassmoreLab Expands Work to Include Stereoscopic Microscopy
3D-News Posted: Thursday, October 2, 2008 (8:08 UTC) | Posted By: Webmaster

Continuing to broaden its scope of development in the world of stereoscopic 3D, digital technology leader PassmoreLab now adds a hi-def microscopy division to its San Diego production facility. With already cutting-edge capability in the areas of live-action 3D video production, 2D-to-3D conversion, and other technical development for scientific research, education, and entertainment, this latest expansion enables the company to go where 3D has never been before - into the hidden world of animals, insects, plants, and the interaction of life on some of its smallest scale.

In order to accomplish such a breakthrough, it took the successful synthesis of microscopy with the technology of digital 3D video, coupled with the creation of specialized software, to surmount the technical problems that have hindered the process in the past. Company founder and president, Greg Passmore, noted that this recent success grew out of an ongoing process of innovation required to produce some of PassmoreLabs nature-oriented documentary films.

"We're in the process of shooting a variety of nature-oriented projects," says Passmore, "including films on sharks, vampire bats, butterflies, wasps, and other insects. One of the limitations we've had in the past has been that we have done some macro photography, but we were really lacking and wanted to be able to do high-definition stereoscopic microscopy. This is a very complicated process, it requires extremely scarce and expensive equipment, and there are a lot of complex technical issues involved in association with interocular distance and convergence. Many companies had, in fact, told us that stereoscopic microscopy was not possible, or certainly not practical."

Over that past several months, PassmoreLab's technicians have worked with a series of manufacturers to acquire and install a high-quality Leica binocular microscope that interfaces optically with a specially designed stereoscopic camera. "The unit operates in perfect synchronization," says Passmore, "and it gives us the incredible capability now to shoot live microscopic life. We intend to use this imagery to significantly enhance the educational experience and viewing quality for our audiences."

The company has already began experimenting with shooting live insects, as well as developing medical imagery related to human pathology, and other diverse scientific areas such as petrology and micropaleantology. Passmore points out that they are also working on a series of software enhancements for autocalibration and extremely fine levels of alignment. "We've been using bright-field and oblique optical microscopy," he notes, "and we're now experimenting with the use of stereopsis with dark-field phase contrast and digital-interference contrast microscopy. As we move into the use of high dynamic range photography in our mainstream productions, we expect to utilize many of the techniques we're perfecting in HDR in order to cross apply into confocal microscopy."

"We believe that PassmoreLab has special talents, by bringing together software engineers, mathematicians, visual artists, videographers, and musicians in a heterogeneous work environment, where everyone brings their own solutions to unique problems. Our goal is to use creative conflict and unique perspectives to produce novel solutions, which would normally be overlooked through the overspecialization that too often hinders the industry today," Passmore stated.

3ality Digital and Quantel announce first fruits of partnership
3D-News Posted: Thursday, October 2, 2008 (8:02 UTC) | Posted By: Webmaster

Following the announcement in August of the strategic partnership between 3ality Digital - one of the pioneers of modern stereoscopic production, and Quantel - the stereoscopic post production innovator, at IBC 2008 the first fruits of the new relationship were unveiled with the launch of 3ality's 3flex SIP2100 Stereo Image Processor.

On show on the Quantel stand at IBC, the SIP2100 can analyse and in some cases, correct all the most common stereo3D faults, so helping to create technically perfect stereo (see appended Notes for Editors for more details of the SIP2100). The SIP2100 has applications right throughout the production chain - in acquisition, editing and deliverables. The result is better stereo on shorter schedules - a major step forward in speeding the widespread adoption of Stereo3D in post and broadcast. Quantel, with its broad market reach and leadership in stereo post production technology, has sole rights to market the 3ality SIP2100 worldwide.

The SIP2100 was demonstrated performing a variety of different roles on the Quantel stand:

  • Processing content captured directly from the 3ality Digital TS2 stereo camera rig for display on a new-generation stereo-capable TV set via a Quantel Pablo
  • Operating up and downstream of a Quantel Pablo in the Stereo3D theatre presentation
  • Pre-correcting an incoming broadcast feed to Quantel's new Stereo3D broadcast server
Steve Schklair, Founder and CEO of 3ality Digital Systems states, "The 3flex SIP2100 is one of the key technologies behind our production and post-production efforts. We have become so reliant on its capabilities that at this point I wouldn't dream of making 3D content without a number of these devices because to do so would mean stepping back to the dark ages of stereoscopic filmmaking."

"Until now, one of the great barriers to the wider adoption of Stereo3D has been the very small number of people with the expertise to make it work right first time," said Steve Owen, Quantel Director of Marketing. "The SIP2100 effectively bottles 3ality Digital's very considerable Stereo3D expertise, gained over many years in all sorts of stereoscopic applications, making good stereo much easier and faster to achieve. It's just the kind of technology our industry needs to move Stereo3D into the mainstream, and Quantel has the market reach to bring it to the widest possible audience. This is just the first of a number of joint initiatives we are working on with 3ality Digital, all designed to speed the widespread adoption of Stereo3D in post and broadcast."

DreamWorks Animation Sets Kung Fu Panda 2 Date
3D-News Posted: Thursday, October 2, 2008 (7:55 UTC) | Posted By: Webmaster

DreamWorks Animation SKG, Inc. announced that Pandamonium will be back in 2011 when the sequel to its worldwide hit, Kung Fu Panda, is expected to hit theaters on June 3, 2011. The Company also anticipates releasing the film into IMAX® theatres worldwide. Kung Fu Panda 2, like all DreamWorks Animation feature films starting in 2009, will be produced in stereoscopic 3D technology.

During its theatrical run, Kung Fu Panda has reached over $626 million in worldwide box office to date, making it one of the most successful films of 2008 and DreamWorks Animation's most successful original film ever. The sequel will follow Po, the world's biggest kung fu fan, as he continues his journey as the chosen one who fulfills an ancient prophesy while mastering the art of kung fu.

The sequel to Kung Fu Panda will once again star Jack Black, Angelina Jolie and other original cast members and will be directed by Jennifer Yuh Nelson, head of story on Kung Fu Panda. It will be produced by Melissa Cobb. Jonathan Aibel and Glenn Berger, who wrote and co-produced the original film, will also be returning.

DreamWorks Animation's CEO, Jeffrey Katzenberg, said, "We are thrilled to reunite the creative team that made 'Kung Fu Panda' such a global success. Because of their imaginative work, Po's path to heroism proved popular with moviegoers of all ages around the world."

Bill Damaschke, Co-President of Production and President of Live Theatrical, added, "The story of 'Kung Fu Panda' provided a great introduction to these characters and afforded wonderful opportunities to further expand on the world we created in ancient China. Quite simply, there's more story to tell."

Kung Fu Panda, which has exceeded $215 million in domestic box office and over $411 million in international territories to date, will be released on two-disc DVD and Blu-ray on November 9, 2008 alongside a brand new companion story, Secrets of the Furious Five.

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Last modified on August 31, 2006

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