3D-News Archive October 2009

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7thSense in rhythm with Chicago Museum of Science and Industry 'Giant Heart'
3D-News Posted: Friday, October 30, 2009 (9:10 UTC) | Posted By: Webmaster

Creative design house 7thSense, the specialist in AV media serving for visitor attractions, 3D theatres, planetaria and digital signage, won Imaging or Editing Product of the Year for its Delta Media Server at the recent AV Awards.

More than 500 people attended the high profile event which took place at the Hilton Park Lane Hotel, London, UK on October 9, 2009. The Imaging or Editing Product of the Year category was sponsored by the UK's Broadcast Video Expo.

For the award, the panel of judges noted: 7thSense takes the gong for its Delta Media Server for the simple reason that it has ‘steadily grown its market, and Delta's capabilities, to make it a force in a worldwide a-v market.'

The Delta Media Server is a hardware and software combination that can output high quality uncompressed media onto any display surface – including multiple flat panels, curved screens and full domes. It can play out mixed media including images, live captured HD video and high resolution movies in real time and it can be either pre-programmed or used interactively at an event. Facilities available within the device include comprehensive display matching; bezel management, edge blending, warping and large-screen image manipulation.

Delta can also handle both active and passive stereo for use in 3D theatres and theme parks, and has a full dome mode to provide easy integration of mixed media onto dome projection. The features of the system are usually customised to meet customers' precise needs by adding appropriate storage and input cards, this can include multiple HD video capture, multiple graphics outputs and any size movie formats up to 4k. Delta is a flexible, graphically intuitive environment in which movies, text, live images, audio and effects can be mixed on the same time line in addition to remote live preview, an interactive sequence manager and full external control via RS232 and Telnet.

Ian Macpherson, co-founder and director at 7thSense, adds, "We're proud to have our Delta Media Server product recognised at our first ever AV Awards and it strengthens our worldwide efforts to further innovate and propel our business forward."

In addition to receiving this award, several partners were also recognised. Digital Projection's innovative XTP-HD-300 custom built, IP65 rated projector was recognised as Digital Signage Product of the Year in its use within London Underground, a project in which 7thSense's warping and media server technology is integrated to the digital signage infrastructure to geometrically warp the projected images, matching the curved underground tunnel walls.

International Datacasting and SENSIO Technologies Selected for First Live 3D Broadcast of Major Soccer Event
3D-News Posted: Friday, October 30, 2009 (9:06 UTC) | Posted By: Webmaster

International Datacasting Corporation, a world leader in distribution of multimedia data, and SENSIO Technologies Inc. ("SENSIO"), the inventor of the SENSIO® 3D technology, announced that their solution for 3D live events was selected and deployed by Mexico's Televisa for the historic first public broadcast of a live soccer game.

The event—the classic Americas vs. Chivas rivalry—was broadcast live from Mexico City's Aztec Stadium to theatres in the country's three largest cities (Mexico City, Guadalajara and Monterrey). Televisa contracted with IDC to provide the SFX Pro Cinema 3D Live encoders and decoders with SENSIO® 3D technology on board, as well as consulting and professional services. IDC's long-standing partner in Mexico, Grupo Etercom, provided installation and support for the remote equipment including antennas for the event.

IDC was selected after a previous successful demonstration - a preliminary trial run was held September 30 for the Americas vs. Toluca game. Televisa has a long history of technical leadership and innovation, including the first HD broadcast of this same event more than ten years ago.

IDC's SFX Pro Cinema 3D Live, with SENSIO® 3D technology on board, has been installed in several networks around the world that have successfully broadcast more than 10 live events. It remains the only 3D live technology to be deployed and commercially operated in nation-wide networks in the US and Europe, allowing the event producers to maximize the audience reach and potential revenue.

"We were very impressed with the performance of the IDC/Sensio solution during our trial and are pleased we were able to continue with proven technology for this extremely important event," said Elias Rodriquez, Televisa's Director of Operations.

"It was exciting watching soccer in the theatre with top quality video, sound, and graphics. It really comes alive. Above all, it was great to feel the energy of the audience as they were completely engaged in the game," said Diana Cantu, IDC's Executive Director of Business Development for the Americas.

"We are extremely proud to have been selected by Televisa. With this event, the expansion of the SENSIO®3D enabled digital network continues. We are getting closer to our objective of creating a worldwide network in order to be able to broadcast international 3D events simultaneously on multiple continents," said Nicholas Routhier, SENSIO's President and Chief Executive Officer.

Adult4D.com offers XXX in new 3D format
3D-News Posted: Friday, October 30, 2009 (9:03 UTC) | Posted By: Webmaster

Adult4D has launched the world's first adult website offering "FullHD-3D" which is stereoscopic 3D in two high definition streams (1920x1080) for each eye.

The XXX content is best viewed with a 3D gaming monitor or a 3D-ready TV, however also can be viewed with old red-blue glasses and other stereoscopic viewing methods. The website offers high resolution 3D photographs and dual-stream videos in 720p and 1080p resolution for playback with Stereoscopic Player software.

"We follow the current 3D trend of all major TV manufacturers, Hollywood and the gaming industry by producing quality 3D erotica for online download." Adult4D founder Thomas Graf said. “Our main goal is to achieve an immersive Like-Being-There feeling, when watching our beautiful girls."

Millions of people, especially gamers, are already equipped for the new 3D format. It enables full color 3D and comfortable viewing - essential for enjoying adult entertainment.

Adult4D also provides 3D production services to the industry and is prepared for the upcoming BluRay3D standard.

For more information see http://www.Adult4D.com

Panasonic Develops 50-inch Full HD 3D PDP and High-Precision Active Shutter Glasses
3D-News Posted: Monday, October 26, 2009 (15:24 UTC) | Posted By: Webmaster

Panasonic Corporation, a leader in high definition TV technology, has developed a 50-inch Full HD 3D compatible plasma display panel (PDP) and high-precision active shutter glasses that enable the viewing of theater-quality, true-to-life 3D images in the living rooms. Aiming to bring Full HD 3D TVs to the market in 2010, the company steps up its efforts in developing the related technology. Prototype Full HD 3D TV and glasses were displayed at CEATEC JAPAN 2009.

The new PDP and glasses evolved from Panasonic's world-first Full HD 3D Plasma Home Theater System that was developed in 2008 and comprised of a 103-inch PDP and a Blu-ray Disc player. The prototype PDP has a 50-inch screen, which is expected to become the most popular size for home theaters.

This 50-inch PDP uses Panasonic's newly-developed high-speed 3D drive technology that enables rapid illumination of pixels while maintaining brightness. The panel also incorporates a crosstalk reduction technology allowing for minimizing double-image (ghosting) that occurs when left- and right-eye images are alternately displayed. PDPs have excellent video response with full moving picture resolution. The new panel offers even improved performance, achieving clear, high-quality and high-resolution images in 3D. The high-precision active shutter glasses incorporate Panasonic's technology that precisely controls the active shutters with the left- and right-eye images shown on the PDP.

All these technologies work in tandem with each other to create Full HD 3D images that deliver an immersive, movie-theater-like experience in which the viewers can feel as if they were part of the scene. They represent Panasonic's concept of 3D products: "Bringing the movie theater experience into the living rooms."

Panasonic has been working to develop its original Full HD 3D technology to create synergy between PDPs, which excel in moving picture resolution and color reproduction, and Blu-ray Disc players, which are able to faithfully reproduce high quality Hollywood 3D movies. Panasonic continues to work on developing 3D products to allow its customers to enjoy the immersive 3D world in their living rooms, targeting to launch the products in Japan, Europe, and the U.S. in 2010. (Subject to approval of the 3D Expanded Standard.)

To describe further about the technologies involved with the new panel, Panasonic newly developed the high-speed 3D drive and crosstalk reduction technologies to improve plasma's unique properties to deliver crisp and clear Full HD 3D images. As PDPs are self-illuminating device with full motion-picture resolution, they offer fast response time and are suitable to display fast-moving images. The high-speed 3D drive technology involves the development of new panel materials and LSIs that accelerate the pixel illumination while maintaining brightness. Panasonic also developed the crosstalk reduction technology using newly-developed phosphors with short luminescence decay time and illumination control technology to reduce double-images that occur when left- and right-eye image are alternated on the panel. This technology contributes to achieving high-quality clear pictures with high-contrast and accurate color reproduction. As the new technologies can also be applied to improve the quality of 2D images, they have expanded PDP's potentials for further evolution.

To reproduce 3D images, Panasonic uses the Full HD x 2 frame sequential method that displays time sequential images, alternately reproducing discrete 1920 x 1080 pixel images for the left and right eyes on the display frame by frame. The frame sequential method is widely used in showing Hollywood 3D movies in theaters. The new panel elevates home entertainment to a whole new level with theater-quality 3D images.

The high-precision active shutter glasses employ Panasonic's technology that precisely controls the timing of opening and closing the shutter in synchronization with the left- and right-eye images alternately shown on the PDP. This technology enables significant reduction of crosstalk that degrades the image resolution in 3D display. The glasses are designed to fit for a wide range of users from children to the elderly.

'3D Doodle Daze' at the 3D Center of Art and Photography
3D-News Posted: Monday, October 26, 2009 (15:15 UTC) | Posted By: Webmaster

"3D Doodle Daze," a participatory event & exhibition, will take place from November 5th, 2009 to January 3rd, 2010.

The 3D Center of Art & Photography has offered several public workshops in 3D dddoolding that have been so successful that the 3D Center has decided to give the gallery over to dddoodlers for an entire exhibition slot.

Visitors will be able to grab a pair of red and blue pencils and try out making their own 3D anaglyph images by dddoodling on large strips of paper covering the walls.

Subsequent visitors will get to see the handiwork of previous dddoodlers and the best dddoodles will be printed in the January 2010 issue of Center News.

The 3D Center also houses a collection of antique and contemporary stereo cameras, viewers and other devices. Information panels and interactive displays explain the phenomenon of 3D vision. The Center's collection of stereocards are available for viewing and the reference library is open to visitors. There are daily 3D slide projections.

Open Thursday to Saturday from 11am to 5pm, Sunday from 1pm to 5pm. First Thursday 6-9pm. Admission $5 adult (over 15), Free all day First Thursdays. 1928 NW Lovejoy, Portland/Oregon, USA. Tel.: 1 (503) 227-6667, Web: www.3dcenter.us

Award-Winning 3D Artist, Technical Expert Rob Engle to Open SMPTE Conference in October with Talk on 3D Evolution
3D-News Posted: Monday, October 26, 2009 (15:03 UTC) | Posted By: Webmaster

As broadcasters and filmmakers turn their attention to the creative and revenue-generating possibilities of stereoscopic (3D) entertainment, the Society of Motion Picture and Television Engineers (SMPTE) today announced that Sony Pictures Imageworks' award-winning 3D artist and technical expert Rob Engle will open its Annual Tech Conference and Expo, providing an in-depth look at the importance, impact, and opportunities of 3D.

The event will take place October 27-29, 2009 at the Hollywood Renaissance Hotel, Hollywood, Calif. Engle's session will take place from 8:30 to 9:45 a.m. on October 27 at the Mann Theater in Hollywood.

The SMPTE fall conference is one of the premier events in the media content and motion-imaging industries. The 2009 conference exemplifies SMPTE's ongoing leadership in providing education and information about technologies – such as stereoscopic cinema and television, high-definition (HD) TV, digital cinema, and advanced production and post production – that help expand critical industry revenue-generating opportunities. To register for the fall event, please visit http://www.smpte2009.org

A senior stereographer and 3D visual effects supervisor for Sony Pictures Imageworks, Engle recently completed work on the 3D version of the film "G-Force." He also supervised the 3D adaptations of "The Polar Express," "Monster House," "Open Season," and "Beowulf" — and served as visual effects supervisor on "Jonas Brothers: The 3D Concert Experience" and as a stereographer on "Cloudy with a Chance of Meatballs."

Engle will share his experience in 3D films, discuss the impact of 3D on filmmakers and audiences — as well as barriers to the acceptance of the 3D format, breakthrough genres of 3D, and how 3D home video will evolve. He will also include clips and anecdotes from his personal experiences in 3D filmmaking.

"It has been five years since digital technology revolutionized the creation and exhibition of stereoscopic films with the advent and rollout of digital cinema. Since then, 3D films have dramatically shown how they can connect with audiences and expand the cinematic language," said Engle.

"Rob's insights on 3D couldn't come at a more opportune time for this industry," said Ken Fuller, SMPTE president. "His vision of how we can accelerate the delivery of 3D entertainment to the home will be of great interest to our colleagues across the media content and motion-imaging industries."

Event to Focus on 3D, Securing New Opportunities in the New Media Era

The SMPTE Annual Conference & Expo will host numerous panel discussions related to 3D. Technical experts from media leaders such as Dolby Labs, FOX Network, DTS, and RealD will lead a series of 3D-focused technical sessions – including one focused on the multi-view 3D technology required to support glasses-free displays and viewing.

The 2009 Conference and Expo also will host a rich variety of content and technology exhibitions, as well as activities and professional networking events – including a special reception and screening sponsored by Warner Bros. A special seminar – Advanced Media Workflows and MXF – produced by the Advanced Media Workflow Association (AMWA) will precede the Conference and Expo on October 26.

A complete description of the sessions is available at http://www.smpte2009.org/technical-sessions

3D@Home Consortium Joins with China, Japan and Korea 3D Groups to Inaugurate Worldwide 3D Technology & Promotion Initiative
3D-News Posted: Monday, October 26, 2009 (14:01 UTC) | Posted By: Webmaster

Representatives of the 3D@Home Consortium, dedicated to speeding the commercialization of 3D technology and content to the home, met with their counterparts from the 3D Fusion Industry Consortium (3DFIC) of Korea, the 3D Research Council (3DRC), the China 3D Industry Association (C3D), and the 3D Consortium (3DC) of Japan, to discuss collaborative efforts to advance 3D technology and markets. The discussions took place during the International 3D Fair and World 3D Expo at the KINTEX Exhibition Center in Seoul (Ilsan) Korea. Together, the groups will exchange information and tackle common issues on a regular basis through personal and virtual meetings.

Rick Dean, Chairman of the 3D@Home Consortium and Vice President of Strategic Development of THX, addressed the audience on the consortium's focus, goals and activities at the 3D International Fair 2009 and other working events. After his talk, Rick remarked, "This was an unprecedented event in the history of technology development. Four organizations, with over 200 member companies among them, have agreed to cooperate on bringing great 3D technology and content to the consumer."

The principals for the groups agreed that the first project addressed will be to assess, develop guidelines and then make standards recommendations for content creation and displays that will ensure comfort for the viewer. 3D@Home Consortium's Steering Team 1 will contribute to creating quality 3D by offering techniques to the global effort.

Levin Tang, Secretary-General of the C3D organization noted, "This is a highly-valuable relationship and we are pleased to be working with the other associations in building the 3D industry together."

3D@Home Consortium members also spoke in the 3D Information Technology Workshop (3DIT 2009) chaired by Professor Eun-Soo Kim, director of 3DRC, president of 3DFIC and dean at Kwangwoon University. Members presenting included Ethan Daniel Schur of TDVision, Seung-Jong Choi of LG Electronics, Du-Sik Park of Samsung Electronics, Andrew Poulain of THX, Chris Chinnock of Insight Medi a, and Rick Dean as chair of the consortium. Other companies presenting talks included BS11 (Nippon Broadcasting Corporation) on the 3D TV Broadcasting plans in Japan, TCL Multimedia on the China market, and Inlife-Handnet of China.

VisionSense raises $8m
3D-News Posted: Monday, October 26, 2009 (12:19 UTC) | Posted By: Webmaster

3D minimally invasive surgical solutions developer VisionSense Ltd. has raised $8 million from Volcano Capital Ltd., Wheatley Capital, TechnoPlus Ventures Ltd., and other investors.

Founded as EnVision in 1998, VisionSense is now at the market penetration stage for its product, Visionsense Stereoscopic Vision System endoscope, which provides a 3D image for diagnosis or navigation for minimally invasive surgical procedures.

VisionSense already has sales in the US and Europe, and is planning an organized penetration of the market, either via its own marketing staff, or through distributors. The proceeds from the round are slated for this purpose, as well as for the development of new products.

Lewis Pell invested in VisionSense in 2004. Pell and Prof. Shlomo Ben-Haim have invested in dozens of start-ups and made more than $500 million in exits, including in Biosense, Instent, Disc-o-Tech Ltd., and X-Technologies.

Other shareholders in VisionSense include GlenRock Israel, Star Ventures, abd Shalom Equity Fund.

Mechdyne Introduces Mosaic High-Resolution Display Modules for 2D and 3D AV Applications
3D-News Posted: Monday, October 26, 2009 (9:09 UTC) | Posted By: Webmaster

At the SEG 2009 Conference in Houston, Mechdyne introduced Mosaic™ display modules, a scalable technology suitable for single and multi-screen AV applications and for building of large-scale stereoscopic 3D video walls and surround screen immersive environments. Large-scale systems based on the Mosaic display will occupy significantly less space than previously available rear projection-based systems while supporting extreme resolutions.

Mosaic display modules incorporate patent-pending technology to produce richly detailed stereoscopic 3D as well as true HD 2D imagery. This is a world first for this format of rear projection display.

The Mosaic display is an individual rear projected module that can be used as a visualization system building block. Each 70 in. (178 cm) module offers 1920 x 1080p resolution but occupies only 25 in. (63.5 cm) of depth. Multiple units can be stacked and tiled into any configuration and overall resolution with minimal impact on image quality and room space. The no-frame design creates incredibly small seams between joined modules that will be almost unnoticeable when one image is displayed across multiple screens. Additionally, separate images within each module will display in high resolution with sharp, defined edges.

Mosaic display modules are ideal for research programs, medical imaging, command control, collaboration room, and presentation and entertainment environments. Mosaic can not only display detailed 2D data like video, spreadsheets and presentations, but also stereoscopic 3D models and virtual environments with incredible depth effects. A Mosaic wall can be used for meetings or for 3D applications ranging from design reviews to research to exploration to awe-inspiring presentations and more.

Mechdyne can design Mosaic-based systems for any visualization system objective, including tiled video walls – 1x2, 2, 2x2, 2x3, etc. – in flat, angled, or curved screen configurations. With its small depth footprint, Mosaic modules also can be used to build a surround screen immersive room, similar to the world-renowned CAVE virtual reality rooms offered by Mechdyne. Due to the small depth footprint of the Mosaic modules, immersive room configurations need less than half the space of a system based on large screen projection technology.

Mosaic display modules are available now. Mechdyne offers individual modules and complete AV system design and installation, including displays, software, content creation, and graphics computing systems, integration and ongoing technical support.

NVIDIA GeForce GPUs Create the Ultimate Gaming Platform With Windows 7
3D-News Posted: Monday, October 26, 2009 (8:39 UTC) | Posted By: Webmaster

PC gaming experienced a major inflection point with the release of Microsoft Corp.'s new Windows 7 operating system, which creates the ultimate gaming platform when combined with NVIDIA GeForce graphics processing units (GPUs).

"New advances in parallel computing, physics, and, stereoscopic 3D have amplified the importance of the GPU," said Mike Ybarra, general manager of Windows Product Management at Microsoft. "These advances, combined with Windows 7, DirectX 11, and DirectCompute will transform PC gaming for years to come."

A Windows 7 PC powered by NVIDIA GeForce GPUs will feature technologies that provide an unprecedented level of immersion that make gaming more rewarding than ever, including:

  • NVIDIA 3D Vision(TM) technology turns a 2D world into a fully immersive stereoscopic 3D experience. Characters and objects appear to have real depth and literally jump out of the screen.
  • NVIDIA PhysX(TM) engine turns a static world into a dynamic world that comes to life. Walls can be torn down, with realistic effect. Glass can be shattered. Trees bend in the wind. Water flows with body and force.
  • NVIDIA SLI(TM) technology allows the highest quality and fastest frame rates by combining multiple GeForce GPUs in a PC. On average, SLI technology is up to 15% faster on Windows 7 than on previous Windows operating systems.
  • Microsoft DirectCompute, a new application program interface (API) for GPU computing, will allow game developers to introduce new visual effects with fewer compromises to performance. Applications include image post-processing, shading & lighting effects, and artificial intelligence.
  • Microsoft DirectX 11, the next-generation Direct3D API, will enable game developers to take advantage of NVIDIA's next generation GPU architecture, codenamed "Fermi," and create advanced visual effects for upcoming 2010 gaming titles.
"Despite rumors to the contrary, research shows that PC gaming is growing at a rapid pace and NVIDIA is the torchbearer for PC gaming," said Jon Peddie, principal analyst for Jon Peddie Research. "Superior graphics, stereoscopic 3D, and advanced physics are features that differentiate the NVIDIA GeForce gaming experience from gaming consoles and other PC components."

For more information on Windows 7 and NVIDIA GPUs visit http://www.nvidia.com/windows7.

Consumers already running a GeForce GPU with Windows 7 can download the new WHQL-certified drivers supporting DirectCompute directly from www.nvidia.com/drivers.

TDVision Systems Wins Prestigious TV Innovations Award for Stereoscopic Video Codec
3D-News Posted: Monday, October 26, 2009 (8:35 UTC) | Posted By: Webmaster

TDVision Systems, Inc., the leader in stereoscopic 3D acquisition, encoding, broadcast, and display technologies has won the illustrious 2009 TV Innovations award for the category of Three Dimensional Television. The finalists were TDVision, BskyB and HDMI. TDVision's innovations include the 2D Delta system of Full HD 3D and 2D compatible 3D coding.

Now dubbed 2009's top 3D TV technology enabler, TDVision's innovations include the 2D Delta system of Full HD 3D and 2D compatible 3D coding.

"TDVision's entry was judged to be the most innovative in the 3D Television category by an independent panel of judges. We feel that this is a tremendous achievement for TDVision and I'd like to offer my personal congratulations to TDVision," said Ian Weightman of IMS Research.

"When we started at the beginning of the decade, we knew that there will be the need to deploy stereoscopic content in a digital format, optimized and compatible, that's when the TDVCodec was born. There were no 3D Displays so we made one, there were no 3D cameras available so we crafted one too, we ended up with the full stereoscopic true 3D HD infrastructure for digital, compatible, ubiquitous and multiplatform technology that enables the 3D Ecosystem," said Ethan Schur, Marketing Director for TDVision and acceptor of award at the gala awards ceremony located at the Beverly Wilshire Hotel.

The TDVCodec 2D Delta system was invented by TDVision CEO Manuel Gutierrez Novelo in 2001 and patented worldwide in 2003. The 2D Delta system in an integral IP patent pertaining to current and future standards including MPEG2, MPEG4 and MPEG Multi View Coding.

TDVision Systems has generated massive interest in the past weeks starting with it's presentation of GPU accelerated 2D Delta coding system at the nVidia GPU conference and continuing across the globe to the 3D International Fair held in Tandem with the Korean Electronics Show.

The University of the West of England Brings VERT to non Radiotherapy Health Professionals
3D-News Posted: Monday, October 26, 2009 (8:30 UTC) | Posted By: Webmaster

Curious to find out more about a Virtual Reality (VR) project highlighted by National Radiotherapy Advisory Group, Ben Roe, senior lecturer in radiotherapy at the University of the West of England (UWE), decided to meet the system's inventors. Prof. Roger Phillips and James Ward from the University of Hull and Prof. Andy Beavis of the Hull & East Yorkshire Hospitals NHS Trust, the developers of Virtual Environment Radiotherapy Training (VERT), were happy to demonstrate it to Ben.

"I was amazed by what I saw", said Ben. "I could see that VERT would have a great impact on radiotherapy education." As a result of that meeting, Ben sat on the relevant steering group for the Department of Health that presided over the 2008 national roll out of VERT to 10 universities and dozens of cancer centres all over England. However, it wasn't just the functionality of the VERT software that impressed Ben. "Never having seen VR, I was completely bowled over by the power of this technology. Even our more technologically savvy students admit to being excited by the immersive element of VERT."

VERT is award winning, specialist software designed to offer training for radiotherapy students, nurses and existing staff. Now VERT is being developed and supplied by a spin out company from the University of Hull called Vertual Limited. However, for the software to give the level of realism it was designed to provide, it needs a VR stereoscopic 3D visualisation system. Virtalis, Europe's leading VR Company, is Vertual's supplier of the visualisation equipment for VERT. Virtalis installed and provided training for its StereoWorks ActiveWall tracked system at UWE, the first "Immersive VERT" system in the world at the time. It includes a rear-projected pair of Christie Mirage S 6k active stereoscopic projectors, an Intersense IS-900 tracking system and Virtalis integration software and expertise.

The team at UWE, comprising seven staff members and 30 students in each year, decided that from the start VERT had to be fully integrated in all aspects of the three-year course. Initially, Ben and his team realised that in order to get the most from the system it had to be a learning process on both sides. "Now we've had the system up and running for an entire academic year, we are reviewing the whole degree and redesigning modules to incorporate more VERT experience. We are also looking into how we can facilitate our students' desire to have greater VERT accessibility and more self directed use."

UWE's team has also been using VERT to share radiotherapy knowledge with other medical professionals in a drive to increase the integration of care for cancer patients. "Our Head and Neck Masterclasses have brought VERT to nurse specialists, speech and language therapists, dieticians, occupational therapists and physiotherapists. The reaction has been overwhelmingly positive because we are able to study anatomy in 3D, making it far more interactive than a standard conference."

UWE's main VERT installation is in such demand now that the University has invested in an additional portable system, which is primarily used for road shows and for student recruitment. Ben and his team believe their second VERT system will help raise awareness of a profession that incorporates both science and caring. They also hope that their use of VERT will highlight their innovative approach to learning. "VERT is helping us bridge the gap between practice and education," explained Ben. "As we acquire data, we are increasingly able to teach from real life cases, making our work up to date and closely linked to clinical practice." Use of VERT has encouraged the UWE team to take part in research in strategies for using IT in Education and they recently attended the IT in Education International Conference.

Dawn Bowers, a current second year student at UWE, commented: "VERT is quite simply stunning and has proved to be a good teaching aid, as it backs up what has been discussed. For example, one technique requires the linac head to be parallel to the contour of the patient's skin and we were able to practice this in VERT first before trying it on an actual patient. The 3D element has the real wow factor, as it gives the sensation of being able to walk through the body. Having used VERT to revise techniques, I feel certain that I will come back to work on the system after qualification as part of my continuing professional development."

Pure Play Media Announces Official Release Date For Highly Anticipated 3D Release, Tommy Gunn's Cummin' At You!
3D-News Posted: Tuesday, October 6, 2009 (21:47 UTC) | Posted By: Webmaster

Pure Play Media announced the official release date of October 19, 2009 for their largest production to date, the highly anticipated, interactive three-dimensional (3D) film, Tommy Gunn's Cummin' At You! 3D.

The first-of its-kind adult production is the most interactive point-of-view (POV) film made, with a "choose-my-adventure" layout containing over 50,000 scenarios. Adding to this immensely interactive design is the stereoscopic 3D format, giving life to the production as never before done in adult filmmaking.

Having first been introduced to select media at the 2009 Adult Entertainment Expo on a prototype 3D television Tommy Gunn's Cummin At You! 3D was well received. Sparking the major question, "When will it be released?" Pure Play Media CEO, Richard Arnold explains the wait for a perfect release date.

"We want to present the film in the best way possible and know that viewing resolution and the overall experience is key, so we've kept in time with the release of coordinating technology for this masterpiece". Arnold goes on to say, "A preview trailer offered in conjunction with the Super Bowl 3D commercials in February heightened the films demand. Now, with 3D capable televisions releasing, and consumers coming out in record numbers to see blockbuster 3D films in the theater I know Tommy Gunn's Cummin At You! 3D has found its marketplace. The official release date is set and consumers will have the most realistic, interactive and dynamic porn experience possible."

This film utilizes the latest in stereoscopic technology making it possible to photograph first-person point-of-view in 3D. Recent developments in consumer electronics will allow the next generation of TVs to have three-dimensional technology built into them so that the viewer does not have to alter their personal style by wearing 3D glasses. The DVD will be encoded to work with these high-end 3D home theatre systems, but it will also work with a standard TV, projection, LCD or Plasma screens with the included 3D glasses.

Tommy Gunn's Cummin' At You! 3D features one of the adult world's most awarded leading men, Tommy Gunn, who pulled a triple threat, producing, directing and starring in the film with noted performers Sindee Jennings, Riley Evans, and Tony De Sergio.

Tommy is proud of his groundbreaking production saying, "I'm tremendously excited about the project "Cummin' at You" and the reception we know it will get. This is truly an interactive DVD, which allows the viewer the opportunity to literally be involved, not to mention feel like they're right in the action. I'm taking the viewers experience to the next level of Adult entertainment."

The film is distributed by Pure Play Media.

EON Reality Gets Win in London
3D-News Posted: Tuesday, October 6, 2009 (21:40 UTC) | Posted By: Webmaster

Irvine-based EON Reality, a developer of interactive 3D software, reported Monday afternoon that its products are being used in a facility at the Innovation Technology Centre (IvT Centre) and Simulator at Design London. Financial impact of the deal was not disclsoed. The firm said it is providing 3D design and visualization tools, including 3D stereoscopic displays, multi-dimensional modeling and more to students and business partners at Design London, which is run by the Royal College of Arts, Imperial Engineering and Imperial Business College.

iZ3D Launches New 3D Gamer Referral Program
3D-News Posted: Tuesday, October 6, 2009 (21:38 UTC) | Posted By: Webmaster

iZ3D Inc., designer, developer and pioneer of advanced stereoscopic 3D visualization systems, has implemented a new "Referral Program" for all fans of 3D gaming. For all customers that have seen the iZ3D monitor and want to recommend it to their friends, iZ3D would like to reward them with a commission on the sale. The customer buying the monitor will receive a 20% discount on an order from the iZ3D website, and the person who referred that customer will get $20 for the sale.

"We've had many new customers come forward and really praise 3D gaming with the iZ3D monitors and drivers, so we're giving those people a chance to pass the word along to others. Not only are these 3D evangelists passing the word of 3D gaming, but they're also getting a 'Thank you' from iZ3D," states Aaron Rapp, VP Marketing for iZ3D, Inc. iZ3D's approach to 3D places all the technology in the monitor so that users need only wear passive polarized glasses to enjoy true stereoscopic 3D. This enables more participants at a significantly lower price to enjoy 3D in ambient-lit rooms without headaches, fatigue, or eyestrain.

The signup form for this Referral Program is located on the iZ3D website www.iz3d.com/referral. Referral codes can be given to anyone and posted anywhere. Terms and conditions apply. iZ3D brand monitors are both top-of-the-line 2D monitors the entire family can use for everyday applications and, with the push of a button and a pair of passive 3D-glasses, becomes an encompassing 3D gaming and entertainment experience for the home.

3M Enhances 3D Display Capabilities for Handheld Displays with 3D Optical Film
3D-News Posted: Tuesday, October 6, 2009 (21:36 UTC) | Posted By: Webmaster

3M’s Optical Systems Division today announced that 3M has developed a new, field sequential 3D optical film for handheld devices—enabling true auto stereoscopic 3D viewing on mobile phones, gaming and other handheld devices without the need for glasses.

"Mobile device capabilities have been significantly enhanced in recent years with the emergence of new applications and features like touch screens and streaming video. 3M has enabled these new capabilities, and is now enabling the next generation of advancement with features like 3D viewing,” noted Jim Bauman, vice president of 3M’s Optical Systems Division. Our 3D optical film solution is designed to enhance communication and interaction by providing an immersive, compelling visual 3D experience for mobile devices.

The company’s 3D optical film can be easily integrated into the backlight module—providing a simple 3D solution. Furthermore, the film only requires one LCD panel and operates at a 120Hz refresh rate. Backlight module assembly is nearly identical to existing systems—allowing for simple integration at the assembly stage. The standard optical film stack is replaced with a reflective film, custom light guide and 3D film. By using directional backlight technology, left and right images are focused sequentially into the viewer’s eyes—enabling a full resolution display of the panel. (See Figure 1.)

3M’s will show its 3D display for mobile concept at the Korea Electronics Show, to be held October 13-16 at the KINTEX (Korea International Exhibition Center) at Booth #1600.

2D-to-3D Conversion Process Lets Filmmakers Create Stereoscopic 3D Content with Unprecedented Quality and Freedom for Filmmakers
3D-News Posted: Tuesday, October 6, 2009 (21:04 UTC) | Posted By: Webmaster

Prime Focus, one of the world's largest visual entertainment services groups, announced the launch of View-D(tm), a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium. View-D(tm) will be introduced at international launch events in Mumbai, London and Los Angeles to unveil the Prime Focus global rebrand, in which Post Logic and Frantic Films VFX will be brought together under the Prime Focus name.

"3D moviemaking has proven to be more than a passing trend -- it's rejuvenating international box offices and giving filmmakers a new storytelling technique that enriches the movie-going experience," said Michael Fink, CEO, Prime Focus VFX. "Prime Focus is a visual effects facility, so we've been calculating 3D space from 2D images for years, and developed the technology behind View-D(tm) after having worked on several stereo 3D shows. With View-D(tm), we're offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods."

View-D(tm) was developed under the guidance of Chris Bond, President and Senior Visual Effects Supervisor of Prime Focus VFX. "We're very excited to be offering View-D(tm) to the industry," stated Bond. "With View-D(tm), it's about giving filmmakers the gift of time, because our approach allows the possibility of interactive creative sessions with our stereographers, similar to a DI session. Filmmakers can also now shoot a movie with a single camera, on film, without having to be locked into digital cameras and potentially complicated stereoscopic camera rigs. View-D(tm) critically shortens the length of time of conversion, such that conversions can now be fit into the postproduction schedule."

E-Motion chooses Quantel for Stereo3D post
3D-News Posted: Tuesday, October 6, 2009 (20:52 UTC) | Posted By: Webmaster

E-Motion, the Genoa-based production and post-production company, has purchased a Stereo3D-equipped Quantel Pablo 4K color correction system. The Pablo sits at the heart of its new stereoscopic 3D production and post production workflow based around RED Cameras, prime lenses and stereo rigs. The Pablo is also equipped with Quantel's highly ergonomic Neo control panel. The deal was completed by Quantel's Italian reseller, Mediacom Digital Evolution srl.

E-Motion is a well-established post facility with its core level business based around advertising, high level corporate communications and events. "Together with company president Nello Brancaccio and director Corrado Silveri, we were already looking towards moving more into features production and post when earlier this year it became clear to us that the rapid growth of stereoscopic 3D offered us a superb opportunity to open up another new area of business for the company. E-Motion's experience with RED and its film industry knowledge and credibility positions perfectly to take advantage of this opportunity," said David Bush, one of E-Motion's directors and a pioneer of the digital intermediate process for feature films in Europe.

"Quantel's Pablo has a great advantage over other systems because Quantel recognised the huge business potential offered by Stereo3D a long time before any other companies. As a result it has a really well developed system, and is clearly committed to extensive ongoing development in Stereo3D," Bush continued. "That made the choice of Pablo as the centrepiece of our Stereo3D and DI operation very straightforward."

EVS Produces 3D-HD Live Sports and Music
3D-News Posted: Tuesday, October 6, 2009 (20:04 UTC) | Posted By: Webmaster

EVS, the leader in Instant Tapeless Technology, now provides novel stereoscopic 3D experiences for live sports and music. With its latest MulticamLSM 10 software package, EVS’ renowned XT[2]-LSM offers full 3D-HD loop recordings, playbacks, slow-motion replays, instant editing, and live clipping functions. In effect, all existing capabilities of the MulticamLSM software package are now available for any type of 3D-HD production.

In April the British pop band Keane delivered a live performance in 3D-HD from Abbey Road Studios. The multi-camera shoot was produced by Nineteen Fifteen, which employed five stereoscopic camera rigs from Inition for the picture feeds and three HD XT[2] production servers with MulticamLSM from EVS for the ingest and playback. Each of the stereoscopic camera positions produced two feeds, which were recorded in sync on a XT[2] server via SDI with complete frame accuracy. 3D graphics arrived from post-production on USB sticks and were imported directly to the servers for playout just minutes before the concert.

A few weeks later HBS, the host broadcaster for the first division of the French Football League (Ligue 1), and Orange, one of the world’s leading telecommunications operators, also one of the domestic rights-holder, experimented with a live football match in stereoscopic 3D between Olympique Lyonnais and Paris Saint-Germain FC. This was the first-ever live European broadcast of a football match in 3D. The recording and slow-motion replays were done with two HD XT[2] servers and MulticamLSM software.

From May 31 to June 7, with the backing of the French Tennis Federation, Orange and France Télévisions broadcast all the French Open matches played on the center court (Philippe Chatrier) throughout the second week of the tournament live and in stereoscopic 3D, all the way through to the final. The 3D images were broadcast on 3D screens at the Roland Garros site, as well as in five Orange stores in France. The final was broadcast by satellite from Roland Garros to various cinemas in France and in Spain. The 3D images were captured with five stereoscopic camera rigs from Binocle. EVS’ XT[2]-LSM technology was employed for the ingest, playbacks, and slow-motion replays. The action on the Philippe Chatrier court, as well as the Ligue 1 football match, were produced by AMP.

Recently in Brussels, Outside Broadcast produced 3D images of the 33rd edition of the Memorial Van Damme, also the sixth and final AF Golden League athletic meeting of 2009. The 3D images were produced with three stereoscopic camera rigs from Binocle and EVS Instant Tapeless Technology (two HD XT[2] servers with MulticamLSM software, as well as XF[2] and XStore[2] servers for backup and storage). The 3D production was initiated by VRT, the Flemish public broadcaster and rights-holder of the event.

6Sight Future of Imaging Conference presents top innovators of 3D imaging
3D-News Posted: Tuesday, October 6, 2009 (20:02 UTC) | Posted By: Webmaster

Two top 3D innovators from the movie industry will present their visions of the future of 3D at the upcoming 6Sight Future of Imaging Conference, Nov. 10-12, at the Monterey Conference Center in Monterey, Calif.

First will be a look at the state of the art of 3D technology from Lenny Lipton, a pioneer of the electronic stereoscopic display industry and the founder of StereoGraphics Corp.

With “Hollywood and Your Television,” Rick Dean, vice president, technology development, at Lucasfilm spin-out THX Ltd., discusses commercial 3D content development and its influence on the emergence of 3D-capable televisions in the home. Dean is also a board member of 3D@Home Consortium.

“I will present a background overview of 3D that is partly technical and partly historical,” says Lipton. “This will help the attendees get up to speed on product and system development for stereo 3D consumer photographic applications.”

Lenny Lipton is widely considered the father of the electronic stereoscopic display industry, having earned 35 patents in the field. He won an award from the Smithsonian for the invention of CrystalEyes, the dominant product for desktop stereoscopic displays for 20 years. As the CTO of Real D, he invented the ZScreen, which is the basis of the Real D projection system deployed in 3,500 theaters in 25 countries. He was an editor at Popular Photography magazine, and has written 4 books, including “Independent Filmmaking” and “Foundations of the Stereoscopic Cinema.” He has traveled on behalf of the United States Department of State as a cultural liaison, is a Fellow of the SMPTE, and the cochair of the subcommittee on stereoscopic cinematography for the ASC Technology Committee. His film work has been exhibited at the Tate Liverpool Museum and the Whitney Museum of American Art, and is collected in the Pacific Film Archive of the University of California. Incidentally, he wrote the song “Puff the Magic Dragon” while a freshman at Cornell.

“Movie makers have always wished to tell stories using the best tools they have at their disposal,” says Rick Dean. “My presentation, ‘The Immersive Experience, from Silent Movies to 3D,’ will address the many evolutions of moving image technology. The latest is 3D, and it adds another way to deliver the immersive experience.”

Dean has more than 20 years of experience in the motion picture industry. He guides the strategic development of new technologies and THX certification programs. Dean has worked on such groundbreaking entertainment projects as the DVD and D-cinema releases of “Star Wars,” Episodes I, II, and III. Dean transformed the THX mastering program from Laser Disc to standard definition DVD, D-cinema, and the emerging high-definition DVD formats. Prior to joining THX, Dean was vice president of engineering at Deluxe Labs, Video Division. During his tenure at Deluxe Labs, he oversaw and performed mastering operations for Twentieth Century Fox.

The 3D@Home Consortium is an international, rapidly growing industry group whose purpose is to ensure the best possible viewing experience as 3D technology and content matures for home entertainment and gaming. The consortium accomplishes its mission through industry steering teams focused on content creation, content storage and distribution, communications, and 3D displays. The consortium is managed by the FlexTech Alliance and Insight Media.

Additional information about these and other sessions, as well as the 6Sight conference program and speakers, is available at www.6sight.com. Information about the I3A annual conference, which will be colocated with 6Sight, can be found at www.i3a.org.

Tron: Legacy to be Released as IMAX(R) 3D Film On December 17, 2010
3D-News Posted: Tuesday, October 6, 2009 (19:51 UTC) | Posted By: Webmaster

Walt Disney Studios Motion Pictures and IMAX Corporation announced that Tron: Legacy, the intense, high-tech 3D adventure starring Jeff Bridges, Garrett Hedlund and Olivia Wilde, will be released to IMAX(R) theatres in IMAX(R) 3D simultaneously with the film's wide release on December 17, 2010. Directed by Joseph Kosinski, Tron: Legacy will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with IMAX DMR(R) (Digital Re-Mastering) technology. Tron: Legacy is the third film of the previously announced five-picture agreement between IMAX and Walt Disney Studios Motion Pictures.

"This is an ideal movie for IMAX's immersive format," said Mark Zoradi, president, Walt Disney Studios Motion Pictures Group. "Tron: Legacy already packs a punch in Disney Digital 3D(TM), and to give audiences the option to experience the enhanced premium IMAX 3D version is a real treat. We're particularly excited to reach a much wider audience now that the IMAX network is expanding with its digital locations."

"2010 is shaping up to be a powerful year for IMAX 3D releases, and Disney's Tron: Legacy is a great addition," said IMAX CEO Richard L. Gelfond. "We believe the buzz that already surrounds this film, combined with its fan-boy following and high-tech visual effects makes it a perfect fit for IMAX and we look forward to its release next year."

"We share a common goal with our partners at Disney, which is to transport people to places they normally can't go, and the world of Tron is certainly one of those cool places," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Since I saw the first glimpse of Tron: Legacy in 3D over a year ago, I've felt it was the perfect match for the The IMAX Experience."

TRON: LEGACY is set in a digital world that's unlike anything ever captured on the big screen. Sam Flynn (HEDLUND), the tech-savvy 27-year-old son of Kevin Flynn (BRIDGES), looks into his father's disappearance and finds himself pulled into the digital world of Tron where his father has been living for 25 years. Along with Kevin's loyal confidant Quorra (WILDE), father and son embark on a life-and-death journey of escape across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous. The 3D adventure is directed by Joseph Kosinski and produced by Sean Baily, Jeffrey Silver, Steven Lisberger and written by Lisberger, Richard Jeffries, Brian Klugman & Lee Stemthal, Eddy Kitsis & Adam Horowitz, and Bill Wheeler.

Element Technica unveils new 3D camera rig series
3D-News Posted: Tuesday, October 6, 2009 (19:37 UTC) | Posted By: Webmaster

Element Technica has introduced the new Technica 3D series, a collection of three new camera rigs designed to bring a new level of precision, speed and simplification to stereoscopic 3D motion picture production.

The Technica 3D series provides 3D systems that are lighter and more cost-effective to bring 3D acquisition down to the simplicity of traditional 2D production.

The new rigs can be configured into both beam-splitter and parallel camera platforms and are scaled to fit popular cameras from the tiny SI-2K Mini to a full-size RED ONE, even with zoom lenses. Camera and lens controls are neatly imbedded.

The new Technica 3D camera rigs hold pairs of cameras and lenses in precise alignment to achieve realistic stereoscopic images. They are manufactured in a configuration of machined aluminum for optimum rigidity.

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