3D-News Archive October 2010

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Smart Kids Plans to Convert 'Be Alert Bert' & 'Gina D's Kids Club'(R) Content to Stereoscopic 3D to Cash In on the Surge of New 3D Televisions and Blu-ray Players
3D-News Posted: Tuesday, October 19, 2010 (18:52 UTC) | Posted By: Webmaster

Smart Kids Group Inc., a global provider of children's digital education and entertainment, announced that it intends to convert its library of "Be Alert Bert" and Gina D's Kids Club (R) content to stereoscopic 3D to cash in and meet the demand that will be created by the new 3D television and Blu-ray players that will be sold in 2011.

The conversion process is part of the 25 year license that was signed with 3D Future Vision, Inc. on September 9, 2010. Go to www.3dfuturevision.com and click on applications.

"This is a bold step for the Smart Kids Group," said Joseph DiFrancesco, CEO & Co-Chairman of SKG. "We believe it will give us a competitive edge in the preschool market because demand for 3D Stereoscopic high definition content is on the rise because companies like Sony, Panasonic and others are pushing their 3D televisions and blu-ray players to the consumers. By making this strategic decision now, we are preparing for the future as interest and demand grows for 3D Stereocopic home consumer products."

"The market has been steadily growing since the release of 'Avatar' in Stereocopic 3D. It's a smart move that we are making by stepping to the front of the line with this technology for our preschool product. Being prepared is the name of the game and it seems like Smart Kids will be ahead of the curve," stated Richard Shergold, Founder & President of Smart Kids Group, Inc.

Telecast Fiber Systems' CopperHead 3400 Named Best of IBC2010 by TVBEurope and The IBC Daily
3D-News Posted: Tuesday, October 19, 2010 (18:43 UTC) | Posted By: Webmaster

Telecast Fiber Systems announced that its groundbreaking CopperHead™ 3400 fiber optic video transceiver, specifically designed for high-end 3D cinema production, has received a Best of IBC2010 award from TVBEurope Magazine and The IBC Daily. Chosen by the two publications' editorial teams, the Best of IBC2010 awards recognize the best new product innovations of last month's IBC2010 show in Amsterdam.

The CopperHead 3400 is the first product of its kind to mount directly onto a dual-camera 3D rig, allowing producers to harness the flexibility and cost-effectiveness of tactical fiber for transporting high-quality stereoscopic HD signals over long distances. The CopperHead 3400 transports all of the signals to and from two HD cameras, as well as the 3D rig's control system to the control room or truck, and also carries a return 3D HD/SDI signal back to the camera operator. The system enables not only full control of both cameras from the base station but also enables the convergence operator to control the 3D rig's interocular convergence — all over a thin, lightweight fiber optic cable.

"The editors of TVBEurope and The IBC Daily have a unique insight into the IBC exhibitor community and a very broad perspective on the most innovative products at the show – so it is indeed a great honor that they chose the CopperHead 3400 for this prestigious award," said Steve DeFrancesco, vice president and general manager of Telecast Fiber Systems. "By supporting the full range of compact HD cameras and 3D rigs, the CopperHead 3400 provides a highly versatile and cost-effective solution for 3D productions of many types."

"We asked the strongest combined editorial team in the business bar none to pick out the most innovative, cleverest new product introductions at the world's electronic marketplace," said TVBEurope editor Fergal Ringrose. "We were especially looking for new products that clearly show the potential to make money, or save money, for end users - rather than clever technology for technology's sake.

Miracube Introduces Professional Stereoscopic 3D Studio System
3D-News Posted: Friday, October 15, 2010 (7:44 UTC) | Posted By: Webmaster

Miracube is introducing 3D Studio System including 3D Camera Mount, 3D View Finder Box, and 3D Monitor. The 3D Camera Mount is operated easily by motor and its LANC controller will synchronize the two cameras. The 3D Viewfinder receives HD-SDI inputs from the cameras and does the conversion to display on the monitor in real-time.

3D Viewfinder is the first product of its kind in the 3D market. "It will be the most convenient mobile 3D visualization tool for DP's for field uses especially with its easy carry handle," says Craig Lutzer, Director at Miracube Inc. The 3D Viewfinder is equipped with a 3D monitor and a synchronizer that converts 2 HD-SDI signals into 3D formats all in one body.

Miracube has 8 years of history in 3D display business. Before other display giants like Samsung, LG, and JVC had their 3D department, Miracube manufactured the whole product lines of 3D displays. "The most important part of 3D display manufacturing that affects the quality is the bonding process of the LCD and 3D filter," says Harry Rhim, Miracube CEO. "We have invested millions of dollars to master the process and now it is paying back." Among the professionals, Miracube series monitors are known as the best quality 3D monitors. The unique features such as built-in 3D formatter supporting all the stereo formats available, wider viewing angle and 2D/3D convertible give added values to the users. Miracube is now the only company that offers the full range of sizes of monitors including 17", 19", 24", 32" and 46."

General 3D Announces World's First Web-Based HTML5/WebGL Stereoscopic 3D System at 3DF33D.tv
3D-News Posted: Wednesday, October 13, 2010 (18:44 UTC) | Posted By: Webmaster

In a 3D live streaming event on October 10, on 3DF33D.tv, General 3D Corp. announced the world's first web-based 3D stereoscopic system to stream 3D stereoscopic videos using only a browser. This new system uses the HTML5 and WebGL standards being built into Mozilla FireFox, Google Chrome and Apple Safari. This new web technology makes possible sophisticated computer graphics without browser plugins or downloads.

The General 3D technology based on HTML5 and WebGL opens up an entirely new category of technology for viewing 3D stereoscopic content including video, still photography, and computer graphics with a wide range of applications in communications, broadcasting and gaming.

General 3D's 3DF33D.tv service will allow members to easily stream 3D stereoscopic content such as videos and still images. This year, General 3D will also offer the capability for 3DF33D.tv members to broadcast live 3D stereoscopic streaming video using a variety of stereoscopic camera systems. As the 3DF33D.tv live streaming service comes on line, 3D webcams will be offered to members at a special introductory price through the 3DF33D.tv store.

Keith Fredericks, CEO of General 3D said, "It's easy to broadcast in 3D now. All you will need is a 3D webcam and a 3DF33D.tv account."

After an easy 3D display setup on 3DF33D.tv, members will be able to upload 3D stereoscopic images and videos and participate in discussions related to 3D. In addition to member-uploaded content, 3DF33D.tv will be ready in the near future to host short-form and long-form video content such as movies, television shows and webisodes.

General 3D is creating a system to support 3D stereoscopic advertisements on the web. Advertisers will be able to engage viewers with many new forms of ads, all in stereoscopic 3D, enabling a new dimension of connection with viewers. General 3D is bringing a new level of excitement and engagement to advertising. General 3D's expert 3D advertising producers can create 3D commercials for you and can also train your content creation staff in the art of 3D commercials.

The General 3D technology will use the open video standards including WebM VP8 and OGG Theora for video, which are both unencumbered by known patents and can be used freely without incurring licensing costs.

General 3D technology will support a wide range of 3DTVs and 3D displays. Multiview autostereoscopic (glasses free) display support will be coming out in December of this year. The 3DF33D.tv player has been tested on Samsung, Sony, and Panasonic 3DTVs using shutter glasses, and Acer notebooks using polarized glasses and will operate out-of-the-box on many other existing 3DTVs, 3D notebooks and 3D display systems.

To view stereoscopic 3D videos on the 3DF33D.tv system, you need a supported 3DTV or 3D display (with glasses), a computer and a free member account on 3DF33D.tv. In the future, General 3D will also offer a set top box with advanced functionality, eliminating the need for a computer.

3DF33D.tv will build its video library starting with stereoscopic video at 360p, 540p and 720p (per eye). The resolution of video playback will depend on available bandwidth at the point of playback. Most people with high speed internet (and the required 3D display and glasses) will be in good shape to have a very enjoyable 3D stereoscopic experience.

Christie Fosters Collaboration and Innovation at Communitech Hub
3D-News Posted: Friday, October 8, 2010 (21:42 UTC) | Posted By: Webmaster

Christie®, a global visual technologies company, announced its participation in The Communitech Hub (The Hub) in Kitchener, Ontario. A digital media innovation center, The Hub will foster collaboration and creativity among established companies and start-ups to enhance Canada's position in the digital age. A proud member of the local economy, Christie is a founding partner and visionary for The Hub, providing advanced visualization tools and integration expertise to help companies explore new concepts and advance their initiatives.

Featured prominently in the partner space is a four-sided, 3D "immersive environment," designed and integrated by Christie, which will be known as the Hub Interactive Visualization Environment or HIVE. The HIVE, powered by 12 Christie high definition Mirage 3D stereoscopic projectors, enables the display of vast amounts of data in a totally immersive setting – providing advanced research capabilities. Christie's Mirage 3D stereoscopic projectors and Christie Spyder X20 video processors are also installed in the Theatre/Event Space and Executive Briefing Room, allowing wider content sharing and collaboration across disciplines.

Deemed the new digital canvas, Christie's award-winning modular display tiles, Christie® MicroTiles™, add a dynamic and creative backdrop to the lobby, lighting up the main reception desk and seating area. The digital display technology recently earned the Janus de l'Industrie Award from the French Institute of Design (Institut Francais du Design) – France's coveted design label for outstanding creative products in the field of industrial design.

"The Communitech Hub is where ideas will incubate. Canada's future is with start-up companies that drive innovation forward and we are proud to provide our support," said Gerry Remers, president and COO, Christie Digital Systems Canada Inc. "We want these start-ups to embrace our technologies to explore new concepts and advance their ideas. There is no doubt collaboration and mentoring will germinate new initiatives in digital media, ensuring the long-term economic success of Waterloo Region."

"Waterloo Region is home to more than 700 high-tech companies and is world-renowned for its technological innovations and collaborative efforts," said Bob Rushby, chief technology officer at Christie and co-inventor of Christie MicroTiles. "The Hub is a place for the meeting of the minds. When great minds converge, great things happen and we look forward to seeing new innovations emerge."

The Hub is located in The Tannery – a 150-year-old building where stone and steel girders from the city's industrial past greet Christie's integration and advanced digital design expertise. More than 500 people are expected to work in The Tannery, generating an enormous economic spin-off for the city's downtown core and creating technology jobs for Ontario.

Image Entertainment Pacts with Big Picture for 3D Blu-ray Titles - Launches First North American Release of Three 3D Titles in 2010
3D-News Posted: Friday, October 8, 2010 (21:27 UTC) | Posted By: Webmaster

Image Entertainment, Inc., a pioneer in the optical disc industry, announced a special agreement with Big Picture Digital Productions to distribute four Imax® 3D titles in the 3D Blu-ray™ format. The first titles to be released under the new agreement will be Grand Canyon Adventure: River At Risk from award-winning Producers MacGillivray Freeman Films; Wild Ocean by Yes/No Productions and Dinosaurs Alive! by Giant Screen Films on Tuesday, December 7th. Other titles to be released will be announced shortly. The announcement was made jointly by Ryan Mullins, President and CEO, Big Picture Digital Productions and Bill Bromiley, Chief Acquisitions Officer, Image Entertainment.

"3D Blu-ray™ is the next revolution for home entertainment," remarked Bromiley. "Coupled with the amazing visual clarity of the IMAX process, these Blu-ray™ titles will vividly bring home the 3D experience to consumers and enthusiasts everywhere."

"I am very honoured to represent some of the most important producers of IMAX® format films in the world and it is through this relationship that I am able to bring extraordinary 3D content to the 3D Blu-ray format," said Mullins. "In partnership with Image Entertainment, we have pioneered many formats with the Big Picture library but with 3D Blu-ray™, we are further out in front then we have ever been before. The IMAX® industry has been making high quality 3D content for over 25 years, these titles are a product of that wealth of experience."

All titles were originally conceived, photographed and released in ultra high-resolution IMAX® 3D process. For these releases, Image worked with Big Picture to optimize the 3D image for home viewing, scanning the original 15/70 image at a minimum of 5.6K, and in some cases, 8K resolution for the 3D Blu-ray™ release. Fans concerned about 3D "conversions" can rest assured that these releases were conceived, photographed and produced in the multi-dimension format, and that fidelity will be faithfully translated with Image’s 3D Blu-ray™ releases.

CyberLink Introduces Stereoscopic 3D Photo Slideshow Creator - Media3D
3D-News Posted: Friday, October 8, 2010 (21:22 UTC) | Posted By: Webmaster

CyberLink Corp. announced the release of Media3D. Media3D lets users create 3D photo slideshows with their existing photos instantly. With support for a wide variety of 3D hardware, users can view their 3D photo slideshows on the PC's 3D monitor or 3D-ready HDTV.

"Media3D is an exciting product as it lets users enjoy photo slideshows in a 3D environment that were never experienced before," said Alice H. Chang, CEO of CyberLink. "Being the world's first stereoscopic 3D photo slideshow generator, Media3D allows users to create 3D photo slideshows from the abundant photos stored in their computers. We have combined users' love for photography with the advancement of 3D technology."

Through 3D technology, Media3D brings the photo viewing experience to the next level as users can now view, with stunning realism, their own photos leaping out of the screen. With a variety of 3D slideshow templates, users can instantly transform their vacation photos into a 3D photo slideshow that will amaze friends and relatives.

Media3D also supports background music to make the slideshow even more interesting. Album management features let users organize their photos and slideshows.

Dassault Systèmes' 3DVIA Adds Drag and Drop Stereoscopic 3D to Free Development Environment
3D-News Posted: Friday, October 8, 2010 (21:17 UTC) | Posted By: Webmaster

Dassault Systèmes announced that its free download of the new 3DVIA Studio development environment includes drag and drop stereoscopic 3D, allowing any user of the software to easily create a truly 3D experience in a matter of seconds.

"We have years of experience in building immersive solutions for our virtual reality users"

With the addition of this new feature, users can create stereoscopic experiences for stereoscopic monitors, TVs and video projectors working in checkerboard or side-by-side modes, as well as non-stereoscopic screens with simple red-blue glasses.

"Including this feature in the free 3DVIA Studio offer is another example of our commitment to empower anyone to build lifelike 3D games and applications," said Lynne Wilson, CEO, 3DVIA, Dassault Systèmes. "The stereoscopic 3D feature opens doors not only for developers, but the average consumer. With its drag and drop functionality, users can easily extend their creativity beyond online applications to video media for TVs, projectors, etc. It's very timely given the rising popularity of 3D movies, as well as the consumer commoditization of 3D TVs."

To help users navigate the newly added stereoscopic feature, 3DVIA has published documentation, including a short video tutorial explaining how to use it. In under two minutes, the video shows how anyone can give his or her projects extra dimension by adding stereoscopic 3D.

"We have years of experience in building immersive solutions for our virtual reality users" said David Nahon, immersive virtuality domain leader, 3DVIA, Dassault Systèmes. "With 3DVIA Studio, we are giving developers a simple yet effective way to create stereoscopic experiences. We have exposed key parameters so that users can, without opening the code, easily and dynamically adjust the type of stereoscopic display system they wish to display on, as well as the out-of-screen effect so that projects are perceived correctly. What's most exciting is that this addition is the first in a series of turnkey virtual and augmented reality solutions users can expect to see in the coming months."

SENSIO licenses its high-fidelity 3D technology to top semiconductor manufacturer for consumer electronics applications
3D-News Posted: Friday, October 8, 2010 (21:05 UTC) | Posted By: Webmaster

SENSIO® Technologies Inc. announced that a global leader in semiconductors is integrating SENSIO® 3D technology into its products to offer its customers premium-quality 3D capability. The SENSIO® 3D format will be incorporated into upcoming system-on-a-chip (SoC) and digital signal processing (DSP) products targeted to 3DTVs.

"The tier-1 company licensing our technology is a preferred supplier to the leading manufacturers of digital entertainment solutions," said Nicholas Routhier, President and CEO at SENSIO, "and there is strong industry demand for chip solutions equipped to enable superior-quality 3D images. The company's selection of SENSIO® 3D as a high-end 3D offering demonstrates our leadership in the 3D realm, and ensures that consumer electronics manufacturers, who prize delivery of a truly immersive 3D experience in the home, will now be able to provide SENSIO® 3D's premium-quality visual rendering through their preferred choice of chip."

SENSIO® 3D is a unique, proprietary frame-compatible format for high-fidelity stereoscopic signal processing, easily integrated into TV products. Developed by SENSIO more than ten years ago and deployed in the field for seven years, this mature technology has been used in all commercial live 3D events presented in cinemas around the world and is the most widely used proprietary format in the industry.

DQE Announces Co-production Deals for Peter Pan in Cannes
3D-News Posted: Friday, October 8, 2010 (21:04 UTC) | Posted By: Webmaster

DQ Entertainment, a global animation, gaming and live action entertainment production and distribution company, announced the signing of a new co-production agreement for its iconic property "The New Adventures of Peter Pan", in a 3D stereoscopic animated CGI format. The TV series will consist of 26 x 30 minute episodes.

DQE is producing "The New Adventures of Peter Pan" as a 3D stereoscopic production with Method Animation (France), and has concluded a deal with ZDF Group (Germany) ("ZDF") to co-produce the series. ZDF will be full co-producers on the project, with the right to appoint executive producers with full editorial rights and distribution rights across German speaking countries for Europe (excluding Italy and Turkey) UK, Ireland, South Africa and Latin America.

France Televisions have broadcasting rights for France and French speaking territories and have confirmed being on board this series in association with Method Animation (France). France Television's 1st commissioner of animation in Europe is working on adaptation of international IP's for more than 20 years and has produced some of the most exciting international franchises (Garfield, Gaston Lagafffe, Tintin, Lucky Luke, Marsupilami).

"The New Adventures of Peter Pan" is being produced at a global budget of approximately EUR10 million in high-end 3D stereoscopic CGI, and is anticipated to be broadcast by the beginning of 2012.

Other major partners who have recently confirmed their participation on this production are De Agostini (Italy) and ATV (Turkey) as co-producers of the series. While De Agostini, the leading Italian film, television and media conglomerate, will hold exclusive Pay TV, video on demand and licensing and merchandising distribution rights for Italy and Italian speaking countries, broadcaster ATV will hold broadcast rights for Turkey.

Tapaas Chakravarti, Chairman & CEO of DQE Group, commented:

"The production of Peter Pan is in line with our strategic business plan to work globally with knowledgeable and powerful business partners to produce high quality branded IP to attract audiences and generate multiple revenue streams for licensing, publishing and merchandising. We are confident that Peter, Wendy and the mischievous and endearing Tinker Bell will capture hearts around the world."

Alexander Coridass, President and CEO of ZDF Enterprises, said:

"We at ZDF Enterprises are proud to be part of an enthusiastic team of experienced co-production partners who all have the same goal: creating programs that touch the hearts, minds and souls of worldwide audiences. "The New Adventures of Peter Pan" is yet another example of an historic model that is filled with new life using modern, breathtaking production technologies and innovative ideas from international partners working jointly together."

Said Julien Borde, Head of Children and Youth Programs, France Televisions - "We are delighted to join Method Animation and DQ Entertainment in the development of Peter Pan. France Televisions 1st commissioner of animation in Europe is working on adaptation of international IP's for more than 20 years and has produced some of the most exciting international franchises (Garfield, Gaston Lagafffe, Tintin,Lucky Luke, Marsupilami...). It is a great honor for us to be part of such a challenging and motivating project. With the passion of Method and DQ artists, we are sure the first animated series version of Peter Pan will be consistent with the original universe and bring emotions and fun to a all new generation of kids."

Aton Soumache, Chairman & CEO of Method Animation, said: "We are truly happy to join hands with DQE and major renowned partners on this world-famous property. Our creative teams endeavored to bring magic and fantasy to this modern version of Neverland. 3D-CGI stereoscopic animation will definitely make our audience feel like they are flying alongside Peter Pan and his friends. This high-quality program associated with cutting-edge technology marks a milestone in our relationship with DQE."

Erdi Zencirli , Head of Programming Acquisitions ATV, said : "As one of the major players in the Turkish media scene "Turkuvaz Media Group", national prime channel "ATV" and rising star of Turkish kids media "Minika", we are committed to and delighted to be a coproducer on "Peter Pan", one of the precious jewels of children's classics..."

Massimo Bruno, Channel Manager DeAKids, said: "We are honoured to be part of this important project that will bring back to the new generations a publishing and animation masterpiece like Peter Pan in a new and actual style with great animation and high technology thanks to all of the partner involved in the project. For De Agostini, this is a important step in the kids tv market to create a library owner and to exploit it in many merchandising projects and ancillary rights."

The New Adventures of Peter Pan is a 3D stereoscopic TV series for ages 6 to 10, featuring Peter Pan, his best friend Tinkerbell and new generation Wendy, her brothers John and Michael and their dog Newfie in Neverland and beyond. Neverland is defined by wild imaginations and big adventures ruled by the boy who never grew up. This 26 X 22" fantasy-action-adventure series set in the timeless and magical world of Neverland and 21st century London will have Peter and his friends taking on Peter's long time foe, Captain Hook, and his pirates and all other unimaginable evils in a never ending battle to save Neverland in a fantasy adventure 3D HD TV series.

Johnny Rockets Restaurant at the Petersen makes history in Los Angeles as the first to offer customers 'True 3D'
3D-News Posted: Thursday, October 7, 2010 (19:52 UTC) | Posted By: Webmaster

Johnny Rockets Restaurant, located at the Petersen Auto Museum, http://www.JohnnyRocketsLA.com, makes history in Los Angeles as the first to offer a 3D experience to its customers using a technology that does not require them to wear 3D Glasses.

The technology is referred to as "Auto 3D". The 3D illusion experienced by the viewer is created through a combination of the special lens built into the flat panel display itself and the process by which the content is produced.

"Over and above the great food, I immediately knew the 3D screen would add to the fun of visiting our location." comments Dick Messer, owner of Johnny Rockets at the Petersen. "We are also allowing local businesses to buy advertising on the screen and literally "reach out" to our customers", Messer continues.

Go2Productions USA, www.Go2ProductionsUSA.com, approached Dick Messer with the idea of buying an Auto 3D screen for his location. "There will be several different businesses installing these screens around Los Angeles in the next few weeks and months," comments Mike Bremner, Senior Vice President of North American Operations for Go2Productions USA.

MasterImage 3D Delivers Kid-Sized 3D Glasses
3D-News Posted: Thursday, October 7, 2010 (19:46 UTC) | Posted By: Webmaster

MasterImage 3D now offers smaller kid-sized 3D glasses designed to give children the best possible 3D experience in MasterImage 3D-equipped theaters.

The company's new kid-sized 3D glasses began shipping worldwide this month, just in time for the wide slate of family-friendly 3D movies opening during the holiday season — from Legend of the Guardians: The Owls of Ga'Hoole to Tangled, The Chronicles of Narnia, The Nutcracker in 3D, Megamind, and Gulliver's Travels.

Designed to sit securely on children's smaller faces, the kid-sized MasterImage 3D glasses are fitted with the same advanced, circular polarized lenses as the company's full-sized glasses. With this new offering, MasterImage 3D now provides theaters with three 3D glasses options: single-use and reusable adult-sized glasses, and single-use kid-sized glasses.

"With so many 3D features aimed at families, the overall 3D theater experience has to be enjoyable for everyone," said MasterImage 3D CEO and Chairman, Younghoon Lee. "MasterImage's kid-sized glasses are light and right-sized, so they don't slip off and pull kids — and parents — out of the story. Our goal is to help everyone enjoy the experience of 3D."

Christopher Lloyd is Back in 'Time, the Fourth Dimension', a New IMAX Theatre Film
3D-News Posted: Thursday, October 7, 2010 (19:37 UTC) | Posted By: Webmaster

3D Entertainment Films announced that three-time Emmy Award®-winner Christopher Lloyd will star in the Company's new IMAX theatre film, "Time, the Fourth Dimension" (working title). 3D Entertainment Films' Jean-Jacques Mantello ("OceanWorld 3D", Jean-Michel Cousteau's 3D film trilogy) and Richard Gabai ("Insight", "Call of the Wild 3D", "Popstar") will co-direct. The film's theatrical release at IMAX 3D and IMAX 2D theatres is currently scheduled for spring 2012 and will be overseen worldwide by 3D Entertainment Film's distribution arm.

"Time, the Fourth Dimension" tells the story of an eccentric professor, played by Lloyd ("Back to the Future", "Addams Family", "Call of the Wild 3D", "Piranha 3D"), and his lab assistant as they explore and explain the various dimensions that make up our world while focusing on the extraordinary and misunderstood fourth dimension: space-time.

"I am very excited about this project and am eager to start shooting this edutainment film in 3D in November," said Christopher Lloyd. "’Time, the 4th Dimension’ will be a one-of-a-kind celebration of science that will allow audiences to better understand the concept of time and how we relate to it in modern day society."

"We are thrilled to have such a gifted actor and charismatic personality as Christopher Lloyd lend his talent to this unique project which celebrates science through entertainment," said Francois Mantello, Chairman and Chief Executive Officer of 3D Entertainment Films.

"Principal photography using state-of-the-art 3D cameras will begin in Los Angeles-area studios this November," said directors Jean-Jacques Mantello and Richard Gabai. "This film will embrace a variety of 3D filmmaking techniques, including stunning special effects, computer-generated images as well as time-lapse and high-speed photography. It is sure to delight audiences of all ages when shown on the world’s largest IMAX theatre screens."

"Time, the Fourth Dimension" is part of 3D Entertainment Distribution's recently-announced ambitious plan to offer a steady stream of innovative 3D films for IMAX theatre exhibitors. The Company will begin by launching "Air Racers 3D: Forces of Flight" and "Patagonia Wilderness 3D" (working title) next summer and fall, respectively.

Planar Launches the Future of 3D at Home
3D-News Posted: Thursday, October 7, 2010 (19:25 UTC) | Posted By: Webmaster

Planar Systems, Inc. unveiled its new Runco 3Dimension™ Series projectors. Integrating 3D visualization technology that is based on the science of how the human eye and brain process actual depth and dimension in real life, Runco has created a flawless stereoscopic video reproduction that is unlike anything else in the home or private cinema market.

Runco's revolutionary 3D solution is based on Runco's proprietary CSV™ (Constant Stereoscopic Video) architecture and was created in tandem with the years of experience Planar has with 3D stereoscopic displays for professional applications. Runco CSV is a vastly-superior approach to 3D visualization that enables seamless decoding, syncing and merging of stereo images and delivers a constant HD image to each eye without the flicker, distortion, or discomfort inherent in other approaches. Runco CSV utilizes unique passive-glasses technology, which is proven to be superior for the viewer and is usually only available in the finest public theaters. Further, Runco is the first home theater brand to license RealD's Processing Package, which is used in Runco's 3Dimension Processor that is paired with the company's D-73 projector. The RealD Processing Package includes multiple proprietary technologies for the delivery and display of high-definition 3D content, for a high-quality 3D display experience in the home. Also incredibly important when choosing a 3D display, the Runco 3Dimension Series will deliver both a spectacular 2D and 3D viewing experience with zero compromise.

"The biggest buzz right now in home displays is 3D and Runco has worked to create a solution that is truly superior to anything else available in the market," stated Planar CEO Gerry Perkel. "Unlike the mass-market 3DTV's available today that have been met with a lukewarm response, Runco's approach to 3D mirrors, and, to a large extent, surpasses, the experience that consumers have seen in public theaters. Using passive glasses, our large-screen solution creates an incomparable 3D experience in the home."

Constant Stereoscopic Video reduces eye fatigue

Current 3D technology relies on the viewer wearing a pair of glasses designed to filter a separate image to each eye. The illusion of depth is created by sending a slightly different image to each eye. The left and right eyes are spaced so that everything seen is at an angle. The human brain processes and combines these two images into one complete picture with the perception of depth. Runco CSV is based on the human brain and eye physiology (called stereopsis) and mirrors it precisely to create perceived depth with a constant HD image to each eye. In contrast, time-sequential based 3D display systems, like those found on 3D televisions, flicker the image on and off at the eye, which can degrade the 3D effect and often results in eye fatigue and discomfort.

Passive glasses improve the 3D at home experience

Runco's 3Dimension Series pair passive glasses with a design unique to Runco formulated for precise stereo separation, called PreciseLight™. Runco's passive glasses are not like current 3D TV glasses, which are based on "active" LCD shutter-glass technology and have inherent design challenges. Active glasses are bulky and expensive because they include electronics. And, because active glasses have LCDs in each lens, and turn black every other frame (or more frequently), active glasses need a transmitter that is synced to the frame rate. If you are out of range of the transmitter, low on batteries, have multiple TVs in a single room, or have any obstructions, the image may stutter or simply not work.

The concept for passive glasses paired with Runco CSV is very simple; project constant images to both the left eye and the right eye simultaneously into the same space, and then use Runco's proprietary passive glasses to show the dedicated image to its intended eye without sacrificing refresh rate or introducing flicker. In addition to the standard proprietary glasses, Runco is also offering an optional upgrade of its passive glasses, which is both stylish and optimized to provide curvature without distortion, as well as prescription options, which will be available soon.

New evolution in 3D projection, all new design

The new Runco 3Dimension Series D-73d projector is based on an evolution of Runco's award-winning lampless LED technology. Runco's InfiniLight™ boasts a significant reduction in power consumption, a mercury-free illumination system, and InstantOn™, which instantly produces an image and eliminates the need to put the projector in standby mode. These breakthroughs combine to create an energy-efficient solution with high reliability.

Beyond light-source innovation, Runco's LED-based projectors produce the largest color gamut ever available in front projection; achieving and exceeding the Society of Motion Picture and Television Engineers (SMPTE) and Digital Cinema Initiative (DCI) standards. The D-73d offers Runco's Personal Color Equalizer™ (PCE), which enables owners to create color settings from the largest pallet ever available and project images exactly to their preferences. Further, the D-73d outputs more perceived brightness than other 3D solutions because of Runco's proprietary LED technology and its ability to create exceptional chromaticity. Perceived brightness is a function of not only luminance, but also chromaticity and more saturated colors are perceived as brighter than pastel versions at the same measured brightness levels. In other words, the D-73d is 60-percent brighter than the specifications would indicate and can be used in similar environments and in similar screen dimensions as other projectors that specify significantly higher brightness. The combination of colors, perceived brightness and performance enable the Runco D-73d to set a previously unseen standard on the 3D and 2D viewing experience to deliver flawless video at home.

The Runco D-73d projector is coupled with industry-leading RuncoCare™ service program with additional warranty support available. Runco's D-73d will be available calendar Q4 2010 with an MSRP of $49,995. Optional lenses and additional 3D accessories, such as replacement glasses or premium or prescription glasses, are additional costs.

Ubisoft integrates SENSIO 3D into its second 3D game release: 'Shaun White Skateboarding'
3D-News Posted: Thursday, October 7, 2010 (19:22 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. announced that a second Ubisoft® title, "Shaun White Skateboarding," will be available in SENSIO® 3D for output from both Xbox 360® and PlayStation®3 game consoles. Ubisoft introduced the 3D release of James Cameron's "Avatar: The Game" at the Electronic Entertainment Expo (E3 Expo) in 2009, and the company will release its second stereoscopic 3D (S3D) game, again equipped with SENSIO technology, on October 24 in North America and October 28 in Europe.

"The gaming experience is very sensitive to image quality, and we know from past collaboration with SENSIO that the company's SENSIO® 3D format delivers the highest-quality images, as well as high reliability, ease of integration, and interoperability with leading game consoles," said Patrick Naud, Executive Producer at Ubisoft for the Shaun White Skateboarding game. "We have been very pleased with the performance of SENSIO® 3D embedded in 'Avatar: The Game,' and we look forward to bringing another exciting game release to market in true stereoscopic 3D with SENSIO technology."

Created in collaboration with the dual-sport super-athlete, "Shaun White Skateboarding" puts a twist on the action-sports game genre by allowing players to transform a dull, lifeless city into an extraordinary skating utopia. Just by skating around the landscape, players extend handrails into endless grinds, carve alleys into half-pipes, and morph streets into ramps, effectively building their own skating world. To enter this world in rich, immersive 3D, players simply connect their existing Xbox 360 or PlayStation3 game consoles directly to 3D-enabled TVs with built-in SENSIO® 3D decoding technology.

"Ubisoft is a recognized leader in developing and distributing popular video games, and we're pleased to be working again with the company as it releases 'Shaun White Skateboarding,'" said Richard LaBerge, Executive Vice-President and Chief Marketing Officer at SENSIO. "We've already seen that stereoscopic 3D brings added value to game titles. By providing exceptional image quality consistently across both Microsoft® and Sony platforms, SENSIO® 3D makes high-quality S3D gaming accessible to a broad market segment."

3D Entertainment Films to Produce IMAX Theatre Film "Air Racers 3D: Forces of Flight"
3D-News Posted: Thursday, October 7, 2010 (19:09 UTC) | Posted By: Webmaster

3D Entertainment Films announced that it will be producing "Air Racers 3D: Forces of Flight" alongside the film's original partners, Pretend Entertainment and Stereoscope. Under this new joint venture, Jean-Jacques Mantello ("OceanWorld 3D," 2009; Jean-Michel Cousteau's 3D film trilogy, 2003-2008) will direct. This follows last year's announcement that 3D Entertainment Films' distribution arm had acquired the all-media distribution rights to the project, which is now scheduled for release at IMAX theatres in both 3D and 2D in the summer of 2011.

"Air Racers 3D: Forces of Flight" will put moviegoers and fans in the middle of the highly competitive action and have them soaring through the air at more than twice the speed of a NASCAR race. The film will chronicle the preparation for and competition in the world's fastest motorsport, celebrate the history of flight and explore the science of today's air racing technology, human physiology, neurology and the underlying physics that pilots depend on.

"This new alliance with Pretend Entertainment, Stereoscope and the Reno Air Racing Association has allowed our company to assume the leadership on the production component of ‘Air Racers 3D: Forces of Flight'," said Francois Mantello, Chairman and CEO of 3D Entertainment Films. "We are highly confident that we will have the film on track for release at IMAX theatres in the US and internationally beginning next summer."

Principal photography on the film resumed last week at the 47th edition of the Reno National Championship Air Races and will continue in November when the production team will recreate certain segments of the race and capture aerial footage from the cockpit.

"Thanks to a unique technical set-up involving no fewer than three 3D camera rigs and an expert team of aerial photographers to maneuver them, we were able to capture the drama, sound, emotion, dangers, thrills and excitement of the race," said 3D Entertainment Films' Jean-Jacques Mantello, who has taken over the reins as director. "Audiences worldwide will discover what are unquestionably the fastest-moving machines in motorsport and see on the world's largest IMAX theatre screens what it's like to race at 500 mph a mere 50 feet off the ground." He further explained, "The script is finished and we plan to begin the 3D postproduction process before Christmas both in Los Angeles and in Europe."

"Pretend Entertainment is extremely excited about this new partnership with 3D Entertainment Films. Our passion and experience producing aviation stories coupled with the Mantello Brothers' 3D filmmaking expertise ensures that this film will wow giant screen audiences around the world," said Christian Fry, co-founder of Pretend Entertainment.

The tradition of air racing began nearly 100 years ago with World War I-era barnstormers and eventually evolved into grand racing events organized to celebrate the aviation heroics of World War II. The last of their kind, the Reno Air Races began in 1964 as a revival of these high-speed competitions celebrating horsepower, ingenuity and the piloting skills of the men who operated these planes under much more dangerous and dire circumstances. Pilots fight for position, running a tight 8-mile course marked off by ten giant pylons where flying a perfect line is critical for victory. "Fly low, go fast and turn left" is their motto.

The official film website is http://www.AirRacers3D.com

Spatial Vision Logitech Bundle Makes 3D Vision Easy and Affordable
3D-News Posted: Thursday, October 7, 2010 (19:08 UTC) | Posted By: Webmaster

Universal Robotics, Inc. announced the launch of the Spatial Vision Logitech Bundle, a new product that pairs Universal's Spatial Vision software with two Logitech® Webcam Pro 9000 USB cameras and 3D glasses. The bundle provides all the technology necessary to allow anyone to easily set up a 3D vision system. Simple-to-use and cost-effective, the Spatial Vision Logitech Bundle brings 3D imaging and positioning to many applications from engineering to filmmaking to video game development.

"The Spatial Vision Logitech Bundle joins innovative technologies that make 3D widely accessible," said Tim Leehane, director of product marketing for webcams, Logitech. "We are impressed with the cutting edge solution that Universal Robotics is introducing and are thrilled that they our leveraging Logitech HD webcams to bring this easy-to-install and cost-effective solution to the market."

Originally designed to provide 3D positioning data to robots, Spatial Vision is software that turns a pair of webcams into a cost-effective, easy-to-calibrate and install 3D vision system. Logitech Pro 9000 USB webcams were used by Universal Robotics in the development of Spatial Vision. The reliable and easy-to-use cameras feature high-definition resolution and autofocus lenses that make them ideal for a Spatial Vision 3D vision system that allows users to establish and measure the 3D position of points in space with millimeter accuracy.

The Spatial Vision Logitech Bundle can be used in a variety of real-world and virtual-world applications. With a built-in image capture and video recording feature that instantly creates 3D video and images, it can record 3D video on its own or assist in the creation of professional-quality 3D films. The bundle components can help filmmakers align any camera for 3D filming, saving laborious setup and costly reshooting. The calibration files created by Spatial Vision visually correct images during the production process to optimize 3D viewing.

The Spatial Vision Logitech Bundle also is an excellent tool for 3D avatar game development. After real-world motion capture with Spatial Vision, a developer can integrate the visually-corrected 3D motion into their game development for realistic avatar motion.

Its combination of accuracy and affordability makes the Spatial Vision Logitech Bundle particularly well-matched for technical and engineering labs and academic research applications as well. Universal's Spatial Vision software and the Logitech webcams can identify specific 3D points and quickly calculate distances in space that are difficult to measure by other means.

"With the Spatial Vision Logitech Bundle, we are offering an easy way for anyone to get the technology to create a 3D vision system," said Hob Wubbena, Director of Marketing of Universal Robotics. "Spatial Vision optimizes image quality from the Logitech Webcam Pro 9000's high-quality Carl Zeiss lens, the premium autofocus system and a two-megapixel HD sensor. Those who use this bundle will benefit from the same millimeter accuracy, efficiency and ease-of-use we've experienced in our labs."

The Spatial Vision Bundle includes the Spatial Vision software, two Logitech Webcam Pro 9000 USB cameras and a pair of 3D glasses. Priced at $599, the bundle is available through the Universal Robotics website.

Mechdyne and Digital Projection Introduce Next Generation Dimension 3D Media Servers for the Home Entertainment Market
3D-News Posted: Thursday, October 7, 2010 (19:08 UTC) | Posted By: Webmaster

Mechdyne Corporation, recognized for excellence by Archi-Tech Magazine and infoComm, and Digital Projection International (DPI), an Emmy® Award-winning manufacturer of high-performance projection systems, introduce two new 3D-enabled media servers under the Dimension brand.

Designed especially for home entertainment enthusiasts, The Dimension 3D and Dimension 3D Ultra deliver two options for enjoying 2D and 3D movies, gaming, digital pictures, video files and more. When paired with a 3D projector, such as Digital Projection's award-winning TITAN Reference 1080-3D, the Dimension servers present the most dynamic, immersive 3D entertainment imaginable.

Based on the Dimension 1.0 platform launched at CEDIA Expo 2009, the newly launched Dimension media servers feature a custom-created interface that enables an intuitive and straightforward user experience. Additionally, numerous hardware upgrades, including the inclusion of latest generation graphics technology, have been built in to the new Dimension servers.

Many individuals wanting to invest in high quality 3D entertainment for their home are concerned about the large number of incompatible 3D file formats. To remedy that objection, the Dimension 3D serves act as a flexible content hub for a wide variety of 3D formats and file types. With the new Dimension servers being introduced at CEDIA, home users will be able to create their own 3D content from now-available 3D cameras, enjoy 3D Blu-ray, or simply want to up-convert their 2D content to 3D in real time. Also, simplified usability is a key component of the upgraded Dimension platform. The new Dimension 3D servers can be easily integrated with industry standard control systems or effortlessly controlled through a simple iTouch control interface.

Mechdyne has long-standing history as one of the first integrators specializing in 3D capable solutions for commercial markets such as design and manufacturing, energy, government, and research and education. DPI's groundbreaking projection research and development has garnered the admiration of industry professionals around the world. Partnering together has allowed Mechdyne and DPI to combine forces to bring home theater aficionados the most captivating, awe-inspiring stereoscopic 3D available.

With the introduction of the second generation Dimension 3D servers, all of the necessary components have finally aligned to deliver the highest quality, truly immersive 3D home entertainment to the home cinema channel: server, content, user interface, and a DPI 3D display. When combined, this "Total 3D Experience" system brings the latest 3D movies, games and events home, for an extraordinary entertainment experience.

The Dimension 3D servers will be sold by Digital Projection and delivered by Digital Projection's select integrator network.

Digital Revolution Studios and Wild Eyes Productions Partner to Bring High Quality 3D Entertainment Into the Home
3D-News Posted: Thursday, October 7, 2010 (19:07 UTC) | Posted By: Webmaster

Full service 3D production company, Digital Revolution Studios (DRS) announced its newly founded partnership with Wild Eyes Productions (WEP). The newly founded company, DRS-Wild Eyes, is a strategic partnership designed to carry out a multitude of stereoscopic 3D documentary and docu-reality productions made specifically for the home market. By combining Digital Revolution Studios' mastery of stereoscopic 3D content production and technologies with Wild Eyes' significant track record in television, documentary and docu-reality filmmaking, the two companies are satiating the fast-growing demand for 3D entertainment worldwide.

DRS-Wild Eyes currently has its crew in full swing on 2 major productions for global distribution. Both projects unite cutting edge technology with high quality documentary-style filmmaking that feature a tougher side of life that many of us would never get to see. But now, for the first time in history, the public will be able to experience these stories as though they were right there, but from the comfort of their own homes. Among many exciting projects is their 3D African Safari adventure, where audiences will be given a virtual tour of the animal kingdom in some of the most rare and captivating environments known to man. Wild Eyes President David Keane states, "This is a very exciting time for us to be out in the fields doing what we do best, telling the extraordinary stories of the world. And now with the support of our 3D experts, our stories will reach people on a whole new level, and the possibilities are limitless!"

Digital Revolution Studios CEO, Gina Tanner states, "Our diverse team is currently pioneering some of the most in-depth storytelling with the 3D medium, thanks to the wealth of experience and talent Wild Eyes contributes to our projects. As we embark on this new era, we are fully equipped to make an impact on the future of entertainment by upholding the highest standards of quality content and production." It is DRS' motto to create beautifully realistic 3D on a businessman's budget. DRS President, Craig Tanner, has created a state-of-the-art 3D workflow that exceeds industry standards but does not break the bank. Emmy Award-winning Craig Tanner was the Visual Effects Editor of AVATAR. His motive is to supply the growing demand of quality 3D content within homes around the globe.

Studios have announced over 30 feature films to be released in 3D next year, and by the end of 2010, more than 50 broadcasters and TV operators will be offering 3D services to the home. The current price for a Samsung 50" 3D display is as low as $1,099, comparable to the average HD display. By the year 2013, Displaybank predicts over 86 percent of all plasmas will be 3D enabled and according to IMS Research, approximately 40 percent of U.S. households will have a 3D TV by the end of 2014. As the industry continues to invest in 3D and the audience continues to embrace it, DRS-Wild Eyes will continue to supply the masses with highly immersive and spectacular entertainment. Keep both eyes peeled for an exciting release of 3D productions coming your way in 2011, brought to you by Digital Revolution Studios and DRS-Wild Eyes.

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Editor-in-Chief: Alexander Klein.

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