3D-News Archive November 2007

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Sensio Signs a First Contract for the Integration of its Technology into a 3D TV Designed by Kerner Optical R&D
3D-News Posted: Monday, November 26, 2007 (16:40 UTC) | Posted By: Webmaster

SENSIO Technologies Inc., the inventor of the SENSIO 3D technology, announced that its technology will be integrated for the very first time into a 3D television intended for the consumer market. "We are extremely pleased with this milestone agreement we just reached with Kerner Optical Research and Development Corporation ("KORD"). The signature of this first contract falls within the timeline we had set and is the result of our efforts aimed at integrating our technology into a mass consumption device", explains Nicholas Routhier, President and CEO.

This recently entered into agreement will allow KORD to integrate the SENSIO 3D technology into the new LCD HD SpectronIQ television, as well as the JVC 2D to 3D real-time conversion technology, for which SENSIO obtained a license in October 2006. The new television is currently being developed as per a contract between KORD and SpectronIQ. This agreement follows the Letter of Intent announced last June, which expressed KORD's interest for the SENSIO 3D technology.

"We are thrilled to be working with SENSIO, the only company currently offering a full 3D home theater solution. The quality of the 3D presentation, combined with their diversified content offering, prove that SENSIO is well on track to becoming a true standard on the market", says Mark Anderson, KORD's President and Chief Executive Officer.

For his part, Mr. Routhier is very happy to be partnering with industry leader KORD to make 3D theater more accessible at home. "KORD's creativity and sense of innovation are undeniable assets for the development of the 3D home theater market." This first commercial success will generate recurring incomes for SENSIO, as the contract provides for a base amount, as well as royalties on every unit sold.

Mechdyne Installing Stereoscopic Theatre at Iowa State University
3D-News Posted: Tuesday, November 20, 2007 (8:50 UTC) | Posted By: Webmaster

Mechdyne announced it has been awarded a contract to install a state-of-the-art, 4096 x 2160 pixel stereoscopic display in Iowa State University's Alliant Energy - Lee Liu Auditorium, where it will be used for regular lecture classes as well as research reviews and public events. The 8 megapixel, PowerWall(TM) 4KS system is the latest world leading display installed at Iowa State's Virtual Reality Applications Center in Howe Hall, which is home to the 100 megapixel C6 Virtual Reality Room.

The new system uses two Sony SRX-R110 Silicon Crystal Reflective Display (SXRD) projectors with 10,000 lumens of brightness, more than five times the brightness of the original projectors, and has a total resolution of 8.8 million pixels on a 12' x 24' screen. This is nearly quadruple the resolution of the auditorium's existing 10' x 20' display system, which Mechdyne installed in 2001. The original system utilized two stereoscopic sets of edge matched LCD® projectors to create a total image resolution of 2.6 million pixels.

To deliver superb viewing quality and flexibility, Mechdyne will integrate its patented Beacon(TM) stereo technology, which enables two projectors of any resolution to generate extremely high quality, actively shuttered stereoscopic images. These images do not suffer from the dual projector crosstalk/ghosting that is common with polarized projection techniques. However, for large audience presentations, Beacon allows viewing of stereoscopic images both with low cost, paper or plastic polarized glasses and higher quality shutter-type glasses. Beacon technology is the only stereo projection system that supports this capability with Sony SXRD projectors. Additionally, system controls allow one projector to easily be blanked or turned off so only monoscopic images are projected when needed.

The PowerWall system will be linked using optical fiber to VRAC's 49 node graphics PC cluster. The cluster, one of the most powerful dedicated real-time graphics processing arrays in the world, was installed by Mechdyne earlier this year as the main image generator for the C6. Other image sources will include various video formats and computers. Selection of all sources will be managed from a main control booth that Mechdyne is rebuilding to accommodate the new equipment. A motion tracking system will allow users to intuitively interact with and manipulate images with a virtual wand.

"The Howe Hall lecture theater will be the second showcase visualization facility here at VRAC, giving us two of the highest resolution 3D displays on the planet," said Jim Oliver, Director of VRAC. "Our students and corporate research partners will benefit from the unique insight that such extreme detail can provide."

Installation of the theater will be completed in January, 2008. Both the PowerWall and the 100 megapixel C6 will be tour highlights during VRAC's Emerging Technologies Conference in April, 2008.

Beowulf: An IMAX 3D Experience Slays IMAX Audiences
3D-News Posted: Tuesday, November 20, 2007 (8:49 UTC) | Posted By: Webmaster

IMAX Corporation announced that Beowulf: An IMAX 3D Experience contributed a record-setting $3.58 million of the $27.5 million that the film grossed at the domestic box office through its opening weekend. The IMAX® 3D release played on 84 domestic IMAX screens and registered 13 percent of the film's overall box office on less than two percent of the total screens. This performance marks the highest percentage box office contribution to a Hollywood film's total opening weekend performance in IMAX's history. The IMAX per screen average through the three day weekend was $42,625.

"The weekend performance of Beowulf in IMAX® theatres confirms that 3D is very good for IMAX, regardless of the other options available to consumers," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "As 3D increasingly becomes top of mind with Hollywood filmmakers and studios, we believe IMAX will remain at the forefront - offering an unrivaled 3D experience that resonates with film critics, audiences and exhibitors."

Many IMAX theatres reported sold-out shows throughout the weekend, with several adding 2:00 a.m. screenings to meet audience demand. The film also performed well internationally, grossing an estimated $660,000 from 13 IMAX screens. Another 21 international IMAX engagements will open next week, followed by 7 more in the coming weeks.

"Beowulf in IMAX 3D has tapped into a wide audience, including the elusive tech-savvy 15 - 30 year-old demographic. Based on these early results, we are enthusiastic about the strong word of mouth and the film's potential legs in IMAX - particularly as we head into the holiday and heavy movie-going week ahead," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Our partners at Paramount Pictures, Shangri-La Entertainment Warner Bros. Pictures, and Robert Zemeckis have delivered a movie that is ideally suited to IMAX 3D, and we're gratified moviegoers clearly agree."

Inspired by the 9th century English epic poem, Beowulf combines a digitally enhanced live-action filmmaking technology with an all-star cast that includes Ray Winstone, Anthony Hopkins, John Malkovich, Robin Wright Penn, Brendan Gleeson, Crispin Glover, Alison Lohman and Angelina Jolie. Neil Gaiman (MirrorMask, the graphic novel Sandman) and Roger Avary (Pulp Fiction) adapted the legend for the screen.

eDimensional Announces New 3D Glasses for Samsung, Mitsubishi DLP TVs
3D-News Posted: Friday, November 16, 2007 (9:01 UTC) | Posted By: Webmaster

eDimensional, Inc., a leading developer and manufacturer of innovative gaming accessories is announced the availability of new 3D glasses designed to take advantage of native support now found in select Samsung and Mitsubishi DLP televisions.

These televisions now feature a standard 3D output designed for the use of these stereoscopic liquid crystal shutter glasses. Utilizing the ultra-fast DLP chip, viewing 3D images in high resolution is now possible when wearing these glasses that allow you to view discreet left and right images. Simply connect your PC using a DVI or HDMI connection, install the included software and unleash the full 3D potential of your HDTV.

New movies and games are on the way, but there is no need to wait. With a properly equipped Windows PC, you can watch real 3D movies, see real 3D photos and play the latest and most popular PC games. Packages start at just $149.95 including all necessary software and a pair of 3D glasses, or $199.95 for two pairs of glasses.

eDimensional CEO Michael Epstein adds, "With the surge in new 3D content and high quality high definition screens now available, mainstream audiences can now begin to experience the stunning 3D that our gaming customers have known about for years. These new DLP televisions do an excellent job at making it easy for users to view real 3D movies, games and more."

The 3D glasses for these TVs are now available for direct through eDimensional and will be offered through variety of retail distribution partners worldwide.

For more information about eDimensional, please visit http://www.eDimensional.com

Auto-stereoscopic Microscope Opening a New Dimension in Microsurgery, on View at the AAO in New Orleans, November 10-13, 2007
3D-News Posted: Wednesday, November 14, 2007 (18:54 UTC) | Posted By: Webmaster

Spatial View announced that Moeller-Wedel GmbH will be showing a new auto-stereoscopic surgical microscope that incorporates Spatial View's 3D LiveVideo system at the 2007 annual meeting and exhibition of the American Academy of Ophthalmology in New Orleans, LA, USA. Moeller-Wedel GmbH is a world renowned manufacturer of surgical microscopes for use in ophthalmology, dentistry, neurosurgery, and reconstructive surgery.

The auto-stereoscopic microscope is the first commercial use of Spatial View's 3D LiveVideo. The device features two Point Grey cameras mounted via C-mount. Each of the extremely small cameras (30mm x 29mm x 42mm) has a resolution of 1024 x 768 pixels. The cameras are attached via firewire to a PC where the two video streams are interlaced using the software component of SVI 3D LiveVideo. The subsequent stereo video is displayed in real time on a SeeFront 3D SU 2119, 21" auto-stereoscopic display.

The SeeFront 3D SU 2119's high resolution of 1600x1200 meets the strong demands of medical practice as it's based on the EIZO Radiforce S2100M monitor, designed for clinical review. The live 3D video from the microscope can be viewed easily, without the need for stereo glasses of any kind. A tracking system, which is part of the SeeFront screen, perpetually records the viewer's position in front of the display and the screen image is automatically and instantly updated to match this position, ensuring a perfect, comfortable, and natural, glasses-free 3D experience.

The microscope is designed primarily as a microsurgery tool, giving surgeons a new found ability and freedom to work with live, high resolution stereo video. The SVI 3D LiveVideo system also features tools for masking and saving the stereo video and images as well as for controlling and adjusting camera and image settings and stereo depth.

Regal Entertainment Group Offers Beowulf 3D in 123 locations
3D-News Posted: Monday, November 12, 2007 (7:32 UTC) | Posted By: Webmaster

Regal Entertainment Group announced that tickets are on sale for Beowulf: An IMAX 3D Experience and Beowulf in DIGITAL 3D. The movie is being offered in IMAX 3D and DIGITAL 3D in a total of 123 Regal Entertainment Group theatres across the USA. The new Paramount Pictures release of Beowulf will be available in conventional 35mm format, digital projection, DIGITAL 3D and IMAX 3D. Regal Entertainment Group will host advance screenings of the film beginning at 9:15pm on Thursday, November 15.

"Regal Entertainment Group is proud to offer Beowulf in this exciting 3D format. In numerous cities across the country Regal is pleased to be programming IMAX 3D and DIGITAL 3D versions of the epic tale," stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "Beowulf 3D is a terrific and entertaining experience. We are certain moviegoers will enjoy the unique 3D presentation."

Beowulf: An IMAX 3D Experience will be available at 16 Regal Entertainment Group IMAX theatres across the country. In IMAX 3D, films virtually jump off of the screen and float around the theatre. This is made possible by a combination of IMAX's powerful 3D projector – which projects two strips of large-format film – and polarized 3D glasses that audience members wear to fuse the left and right eye images. The result is an amazing three-dimensional cinematic experience where the screen disappears and the film becomes a Virtual Reality.

Regal Entertainment Group will present Beowulf in DIGITAL 3D at 121 locations utilizing REAL D Cinema Systems. REAL D Cinema Systems are comprised of several components, including a specially-treated movie screen; polarized 3D glasses; and the REAL D Cinema Z-Screen lens that mounts in front of the digital projector, enabling the projector to show three-dimensional images. Customized software by REAL D integrates the components to deliver a flawless 3D movie experience.

For both IMAX 3D and DIGITAL 3D presentations of Beowulf, audience members will utilize comfortable, lightweight glasses enabling them to view the film's 3D effects. Glasses for Beowulf 3D can be taken home as souvenirs of the movie.

Beowulf is set in a time of heroes when the mighty warrior slays the demon Grendel and incurs the wrath of its monstrous yet seductive mother in a conflict that transforms a king into a legend. Groundbreaking director Robert Zemeckis offers a vision of the Beowulf saga that has never been told before. Beowulf stars Ray Winstone in the title role and Anthony Hopkins as the corrupt King Hrothgar, as well as John Malkovich, Robin Wright Penn, Brendan Gleeson, Crispin Glover, Alison Lohman, and Angelina Jolie as Grendel's mother. Neil Gaiman (Mirrormask, the graphic novel, Sandman) & Roger Avary (Pulp Fiction) adapted the legend for the screen.

Beowulf has been rated PG-13 for intense sequences of violence including disturbing images, some sexual material and nudity. Beowulf is scheduled for release on Friday, November 16. Advance screenings for Beowulf 3D begin at 9:15pm on Thursday, November 15 at some selected Regal Entertainment Group theatres.

2D Films Converted to 3D With No Up Front Costs
3D-News Posted: Monday, November 12, 2007 (7:07 UTC) | Posted By: Webmaster

San Diego 3D technology company PassmoreLab has offered to convert existing 2D films to stereoscopic 3D, for theatrical or television release, with no up front costs. In an unprecedented deal, PassmoreLab will take existing 2D content and convert it into stereoscopic 3D for a back-end royalty of 50 percent of moneys derived from the 3D release. All up front costs of the conversion will be paid in full by PassmoreLab using its facilities in South Africa and San Diego.

According to PassmoreLab owner, Greg Passmore, "The content owner provides us masters, we convert it to 3D with care and attention to detail and prepare the 3D masters for release. This allows legacy animation to be re-released and generate new revenue streams without any effort or cash from content owners. We especially love converting animation since this hits a sweet spot of 3D demographics."

This is a significant opportunity as 3D is clearly becoming a very popular and profitable format in the entertainment industry. In July of 2006, Columbia Pictures released "Monster House" in 2D and 3D. It grossed $22 million on opening weekend and more than 11 percent of that gross came from the 3D version which was only shown on 5 percent of the screens. Likewise, when Disney released "Meet the Robinsons" in standard and Disney Digital 3D in March of 2007, one third of its $88.4 million in box office receipts came from the 3D version which was shown on 11 percent of the screens.

Those kind of box office numbers make converting 2D to 3D a very attractive endeavor. PassmoreLab has already started conversion on a number of projects including Sunrise Productions "Jungle Beat" series. Sunrise Producer, Phil Cunningham, is excited about the opportunity to work with PassmoreLab on this effort, "PassmoreLab is an amazing partner to team up with. The work they do is cutting-edge, amazing."

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