3D-News Archive November 2011


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Reel FX Creates 3D for Radio City Christmas Spectacular
3D-News Posted: Monday, November 14, 2011 (15:09 UTC) | Posted By: Webmaster


Reel FX revealed details of its stereoscopic CG animation for "Humbugged: Rockettes to the Rescue" – a unique scene within the 2011 Radio City Christmas Spectacular, starring the world-famous Radio City Rockettes –"The Rockettes Magical Journey" which opens Friday, November 11th, 2011. Reel FX delivered a total of seven and a half minutes of stereoscopic CG content which will be featured on a massive 3D LED wall on-stage during the show. Reel FX Producer Greg Lyons, Digital Supervisor Glo Minaya and Senior VFX Supervisor Augusto Schillaci worked closely with Director and Choreographer of the Radio City Christmas Spectacular, Linda Haberman, and senior vice president, production, Madison Square Garden Entertainment Larry Sedwick from the pre-production and conceptual stages to the final dress rehearsals. The goal was to achieve a level of seamless integration between the stereoscopic imagery and live-action performers and to give audiences a new experience. Tickets are currently on sale for the annual holiday production, which runs through Monday, January 2nd, 2012 at Radio City Music Hall in New York City.

In the scene "Humbugged: Rockettes to the Rescue," the Radio City Rockettes free all the Christmas toys held captive in the magical kingdom's castle by the evil Humbug King, and defeat his fantastical cronies with blasts of goodhearted holiday cheer. The piece simulates a video game in which the Rockettes perform as if they are part of the CG world, interacting with stereoscopic visual effects and larger-than-life animated characters on an expansive, floating 3D LED wall measuring 53 feet wide by 27 feet tall. Practical effects on stage also combine with matching digital effects timed simultaneously – continuing to blur the line between screen and stage. The piece redefines what live-action integration means, by immersing live performance within a stereoscopic space. MSGE has coined the term "3DLive" to describe the new, hyper-integrated approach.

"As a leader in live entertainment, we are focused on delivering our Christmas Spectacular audiences with content that has never been presented before in a theatrical setting and utilizing advanced technology features available in today's market, while still honoring those traditions that keep our audience returning each year," said Larry Sedwick, senior vice president production, MSG Entertainment. "In working with Reel FX to develop the 3DLive scene, we were able to use stereoscopic imagery as a tool to blend the live action of the Rockettes with a stereoscopic animated world and make it feel as one."

The project was more than a year in the marking, starting with a script in pre-production, as MSG Entertainment looked to Reel FX to help develop the look and story for the CG component of "Humbugged." Reel FX Senior VFX Supervisor and "Humbugged's" working Art Director, Augusto Schillaci, oversaw the crew who worked closely with Haberman to bring her video game vision to fruition. "We developed a unique overall look I refer to as stylistic realism, where assets maintain a critical-level of detail while still maintaining a whimsical sensibility. We felt it really complemented the spirit of the show and the holiday season," explains Schillaci.

The stereoscopic component drove much of the story and shot composition. Layout and Stereoscopic Supervisor Troy Griffin and Haberman plotted out the storyline for the high-kicking heroines, developing a working animatic within a single week. "Shots were carefully chosen in previs, based on how effectively they would work in stereo for the audience, for the dancers and choreography, and for the game itself," explains Griffin.

Using a LIDAR scan of the interior of Radio City Music Hall, Griffin translated the values of the scan into Autodesk Maya to determine the precise position of each dancer onstage as well as to pinpoint key seats in the theater for evaluation of the stereo elements. In doing so, he was able to establish the exact placement of the zero parallax to achieve the desired stereo effect. Based on Griffin's calculations, Haberman adjusted parts of the Rockettes' choreography to accommodate the specific parameters determined for certain shots. The process was a fluid progression of give-and-take between the demands of the live show and to take full advantage of the scope of stereo.

Digital Supervisor Glo Minaya describes the stereoscopic progression of the piece: "During every stage of production—from layout to final delivery—we evaluated and refined the stereoscopic properties of each asset and every visual effect, not just the camera. This was key to successfully executing the 3DLive immersive experience."

The 3DLive approach to "Humbugged" presented unique technical developments to work within. Massive CG environments, including a forest, castle and a gingerbread village, required an incredible amount of detail to achieve the look of "stylized realism" and to build great depth into the scene. To produce the fine detail on the numerous trees, the team developed an entirely new proprietary "fur" system for the project, using it to generate pine tree needles which could interact with onscreen stimuli like snow and other assets. Another scene was completely comprised of ice, including a giant CG Ice Monster character. Since many of the environments were created in Houdini and most characters were established in Maya, inter-software shot lighting required finessing to ensure assets matched their environments seamlessly.

Producer Greg Lyons summarizes the overall experience, "From our studio's interdepartmental collaborations, to the creative partnership between MSGE, Linda Haberman and Reel FX, ‘Humbugged' is a testament to teamwork, cooperation and artistic synergy across the board. Reel FX is proud to be a part of such an iconic American tradition."

Reel FX VP of Business Development Chuck Peil adds, "We can't wait for audiences to experience this groundbreaking 3DLive event. Our objective was to deliver a seamlessly integrated mix of visual technology and story with the incredible Radio City Rockettes as the centerpiece. We are confident that guests will feel as passionate about the unique immersive visual approach as we do."

Presente3D launches Beta Registration for its highly anticipated Stereoscopic 3D Plug-in
3D-News Posted: Monday, November 14, 2011 (15:05 UTC) | Posted By: Webmaster


Presente3D, a stereoscopic 3D plug-in for Microsoft's PowerPoint, announced that it has officially launched its website and opened beta registration for its highly anticipated stereoscopic 3D plug-in for PowerPoint. Presente3d is a plug-in for PowerPoint that allows users to easily take boring 2D PowerPoint's and add 3D properties to each element within a presentation.

"People are always saying that in order for 3D to take off it needs content that can be displayed in 3D. Presente3D offers PowerPoint users who have no experience in creating 3D the ability to easily add 3D to text, images, shapes, etc. We are excited about the upcoming release of our Beta and look forward to all the feedback we will get from our users." said Dennis Cafiero, Co-Founder, Presente3D.

Presente3D works with any commercially available 3DTV or 3D-Ready projectors on the market. For non 3D display users 3D can be enabled by using Anaglyph (Red/Blue). In future releases Presente3D is looking to partner with different auto-stereo display manufacturers to integrate their display technology into Presente3D.

"By making our software compatible with all commercially available 3DTV's and 3D-Ready projector's it allows us to reach a large consumer market that is eager for 3D content. We look forward in the future to partnering with auto-stereo display manufacturers since would be a large market opportunity for us." said Vitalii Boiko, Co-Founder, Presente3D.

Key features of Presente3D:

  • Seamless integration in Microsoft PowerPoint's Ribbon Bar
  • No 3D or CAD modeling experience necessary.
  • Works with all 3DTV's and 3D-Ready Projectors along with 2D Displays through Anaglyph format.
  • Original Presentation can be viewed in PowerPoint's 2D Presentation mode at any time.

Opticsplanet Announces The Addition Of Polaroid Eyewear
3D-News Posted: Monday, November 14, 2011 (15:04 UTC) | Posted By: Webmaster


OpticsPlanet, Inc., an internet retailer of prescription and nonprescription eyeglasses, sunglasses and goggles, announced that Polaroid Eyewear has been added to their network of stores, which includes EyewearPlanet.com, Tactical-Store.com and Opticsforyou.com.

From their founding in 1937, Polaroid Eyewear has been an innovator and world leader in style and protective sunglasses. Founder Dr. Edwin Land invented the world's first commercial man-made polarizer when he was only 20 years old, and soon began selling polarized eyewear that both protected eyes and provided a better image than conventional sunglasses. All Polaroid Sunglasses are polarized, which provides for longer enjoyment of outdoor activities in bright conditions, especially when around water, where reflected sunlight can seriously obstruct vision and cause eye fatigue.

As 3D technology has become increasing ubiquitous, the need for affordable, high quality and stylish 3D glasses is greater than ever, so Polaroid Eyewear took their expertise at manufacturing polarized sunglasses and applied it to this emerging technology. The result is a wide selection of 3D glasses that provide longer lasting comfort and can, if necessary, be used in conjunction with prescription eyewear while maintaining superior comfort and performance.

Polaroid Eyewear is able to offer their 3D Glasses and Sunglasses at lower prices than their competitors because they manufacture their own polarized lenses, so the price is kept down while the quality of the materials, design and construction is never in question.

Identity FX Unveils New 2D and 3D Services
3D-News Posted: Monday, November 14, 2011 (15:03 UTC) | Posted By: Webmaster


Identity FX, Inc. announced that it has embraced the SGO Mistika 4K system and is unveiling a new category of comprehensive 2D and stereoscopic 3D production and post production services that closes the loop in the 2D and stereo 3D production pipeline. With the newlyinstalled Mistika 4K color grading and stereo 3D system at the core of its service offerings, Identity FX delivers a compelling combination of services that uniquely positions the studio to deliver camera-to-delivery 2D and stereo 3D services to its client base of Hollywood studios and feature film, television and commercial production companies worldwide. Additionally, Identity FX is now providing clients with enhanced on-set Stereo solutions, including stereo dailies, real-time stereo previz, and on-set compositing, while continuing to offer VFX and Stereo Supervision. This unique combination of services brings a caliber of expertise and efficiencies to the industry and offers a new level of production through post continuity from a single source.

"Identity FX has invested significant resources to provide the market with a comprehensive 2D and stereo 3D pipeline utilizing Mistika as its core," said David Scott Van Woert, producer and co-founder of Identity FX. "With a compelling new service offering built around the Mistika platform, we are taking advantage of leading edge technology innovations to close significant gaps at every level of the pipeline and deliver a caliber of 2D and stereo 3D production and post that we feel is unparalleled in the industry. We've had the distinguished honor of working on some very prominent feature films and commercials, most recently in the stereoscopic 3D arena. And while we've achieved some major successes, we've always paid close attention to our workflow and how we can make it more effective and efficient."

Director of SGO Global Sales and Operations at SGO, Geoff Mills confirms: "With Identity FX's impressive credits, coupled with the infrastructure they are developing to handle technically complex shows, such as a commercial project they are currently working on inhouse, the facility is uniquely positioned to bring the Mistika's incredibly powerful toolset and workflow to the market." Geoff concludes: "Identity FX's status as an established and leading U.S. post production house, firmly anchors Mistika as a vital 'must have' asset that provides the best solutions available, across the globe today. By implementing Mistika at such an exciting time, Identity FX has effectively adopted ground-breaking technology, and we look forward to working closely with them as their business continues to grow." Identity FX: Complete Pipeline Closes Key Gaps with Innovation, Design Expertise Identity FX has earned a reputation in the industry for impressive work as a high-concept VFX shop, but also for its acclaimed stereo 3D conversion work on such films as Narnia - The Voyage of the Dawn Treader, Green Lantern, and Conan the Barbarian, as well as native stereo work on U23D and Aliens of the Deep. With its investment in SGO's Mistika, Identity has significantly expanded its pipeline to complete the 2D and stereo 3D production workflow by offering full finishing, color and DI services.

Alison Savitch, Stereoscopic and Visual Effects Producer at Identity FX, as well as PGA Chair Emeritus says, "The future of the 3D market is largely dependent upon understanding the interface between evolving technologies and content creators. Identity's goal is to bridge the gap between the complex post process and production. We all believe 3D is here to stay whether in the theatrical, broadcast or emerging new media markets, and understand that to be successful we must understand the trans-media production model as well as what the right tools are for the task."

With an innovative technology platform built on the Mistika 4K, The Foundry's Nuke, and Imagineer Systems' mocha Pro, Identity FX offers a list of Stereo-centric services that include:

  • 2D and 3D Visual Effects: A seasoned team of VFX artists skilled in creating visually stunning effects in both 2D and stereoscopic 3D;
  • 2D-3D Conversion Services: state of the art stereo conversion services, with artists steeped in a custom tailored conversion workflow, built in close partnership with The Foundry (Nuke) and Imagineer Systems (mocha Pro);
  • Complete 2D and 3D DI Finishing Services up to 4K: Leveraging the raw horsepower of the Mistika platform, Identity FX provides real time 2D and 3D stereo finishing, color correction and clean up on multiple streams/sequences in a single workflow;
  • Native Stereo Pre-Viz: On-set, real-time stereo 3D pre-viz capabilities enabling production crews to save significant time and money
  • Stereo Native Correction Services: Real-time stereo color and depth grading, geometry correction, and clean up with resolutions up to 4k;
  • On-Set Consultative and VFX Supervisor Services: On-set expertise, such as VFX and
    Stereo supervision, stereo dailies, real-time stereo previz, and on-set compositing.
"Identity FX is a valuable partner to us; we're so impressed with how they've embraced mocha Pro so quickly and effectively in their stereo conversion pipeline," adds Ross Shain, chief marketing officer for Imagineer Systems. "Mistika and mocha Pro make a great facility combination. Mistika's, high speed performance is an ideal station for 4K effects compositing, while mocha Pro offers efficient desktop utility tools for roto, tracking and removal based on Imagineer's Planar Tracking engine. This innovative new workflow that Identity has created will allow them to turn around any VFX project quickly and with quality results, and is ideal to take on heavy 4K composites and shots that require planar tracking or multliple roto artists. Imagineer works hard to integrate with the industry's most popular post-production tools, from Final Cut, After Effects and Avid to Flame, Fusion and Nuke. We look forward to working with Identity and SGO to continue development of the mocha/Mistika workflow."

Eagle Rock Entertainment and Spatial View to Bring Peter Gabriel's New Blood Live in London in 3Dimensions Concert to iPhone 4 and 4S in 3D
3D-News Posted: Thursday, November 10, 2011 (16:17 UTC) | Posted By: Webmaster


Spatial View Inc., a pioneer in 3D content delivery and auto-stereoscopic display technologies, and Eagle Rock Entertainment, an independent producer, publisher, and distributor of music programming, announced they have partnered for the 3D digital distribution of Peter Gabriel's New Blood Live in London In 3Dimensions concert. The New Blood Live in London concert film, shot by Eagle Rock Entertainment, will be available for download for the iPhone 4/4S from Spatial View's 3DeeCentral site, the leading online store for independent and pro-labeled 3D content.

"It was a buzz seeing the way Spatial View turned something as small as the iPhone into a magical box: a bona-fide 3D device. Capturing our own New Blood Live show in not one, not two, but three dimensions was no easy job," said Peter Gabriel. "I'm very pleased the way Eagle Rock and all the creative team managed to record the essence of the concert, a concert experience that can now be shared by many more people through Spatial View's cool technology."

New Blood Live in London was held at London's iconic Hammersmith Apollo on March 23, 2011, as Rock and Roll Hall of Fame artist Peter Gabriel performed a collection of orchestral reinterpretations of songs captured for the first time in 3D. Shooting New Blood Live in London in 3D involved a crew armed with 3D cameras to capture the wraparound experience. Produced by Eagle Rock production company EMP and directed by Blue Leach, the concert film is a visual feast with the drama of a 46-piece orchestra, conducted by the spirited and renowned Ben Foster.

"One of the main barriers to 3D going mainstream is the lack of compelling 3D content," says Al Lopez, COO, Spatial View. "The addition of the New Blood Live in London in 3Dimensions concert to the 3DeeCentral online store is evidence of Spatial View's commitment to create a central location. We are thrilled to partner with Peter Gabriel and Eagle Rock on this project."

Spatial View will also sell a limited edition Peter Gabriel New Blood Live in London branded 3DeeSlide, an iPhone 4/4S accessory that lets people watch 3D content, glasses-free. The 3DeeSlide will be available for purchase from www.3deecentral.com/newblood for US-$ 34.99. New Blood Live in London concert film and tracks will be available from 3DeeCentral on 3D-enabled Android devices and Internet-connected 3D TVs in December.

3D Animation Studios in UK Whose CGI Graphic Artist Team Added Stereoscopic Images to their Portfolio of 3D Technical Illustration, 3D Visualisation and DVD Training
3D-News Posted: Thursday, November 10, 2011 (16:16 UTC) | Posted By: Webmaster


Of all the 3D animation companies in the UK, "3D Imaging", is one of the few that offer the service of the production of stereoscopic images. This is both from 3D computer animation rendering and from the acquisition of footage from a 1080p stereoscopic camera rig. The fusion of the two is also offered in the creation of film effects. This is in addition to the 3D technical illustration, 3D character animation, architecture rendering and business video production.

Picture effects as in special film effects using CGI inserts to film footage is an area of work carried out. This more recently has encompassed stereoscopic 3D film production with specialized high definition stereoscopic cameras that produce stereoscopic images in parallel to which we can add in seamless video 3D special effects. UK wide is our main target market for this service but we have produced 3D videos for customers in mainland Europe and the US.

3D technical illustration rendering work including 3D modelling engine cutaways can help in product development and early marketing efforts for products which are still at prototype stage.

3D character animation has been one of our main 3D art production areas. We have made pictures 3D in style of this type for a range of big league companies including Unilever, British Gypsum and Shell. Photorealistic 3D images are our prime product area along with video 3D animation.

Our architecture rendering encompasses 3D walkthrough animation and still 3D visualisation work. 3D architect designed 3D floor plans are the outstanding structural design product line generated by our graphic artist team.

Business video production incorporating making DVD training materials and web based 3D video production work for corporate clients has been a foundation of the business. The basis often being rendering product visualization graphics for marketing and explanatory purposes. Alternatively 3D training animation courses showing for example how maintenance procedures are to be done on machinery and 3D video courses displaying similar tasks. These can be used to more effectively train staff.

3D Imaging has been producing 3D animation and 3D visualisation work since 1999. A wide range of clients have included bluechip companies such as Unilever, Shell and British Gypsum.

Licensing Program for 'Full HD 3D Glasses Initiative' Kicks into High Gear
3D-News Posted: Thursday, November 10, 2011 (16:16 UTC) | Posted By: Webmaster


Panasonic Corporation, Samsung Electronics Co., Ltd, Sony Corporation and X6D Limited (XPAND 3D) announced that the licensing program of "Full HD 3D Glasses Initiative" an industry-wide initiative to standardize 3D active shutter glasses for consumers, has recently begun.

Infrared (IR) and Bluetooth(R) enabled radio frequency (RF) system 3D active glasses technologies are licensed within the licensing program. All information including licensing fees and process requirements to become a licensee, are available on the Initiative's official website and the application can be submitted on the same web as follows:

In early August, Panasonic, Samsung, Sony and XPAND 3D announced their intent to collaborate on the standardization of RF and IR system protocols between consumer 3D active shutter glasses and 3D displays such as televisions, personal computer monitors and projectors, as well as 3D theaters utilizing XPAND 3D active shutter glasses. Twelve companies, of which are Changhong Electric Co., Ltd.; FUNAI Electric Co., Ltd.; Hisense Electric Co., Ltd.; Hitachi Consumer Electronics Co., Ltd.; Mitsubishi Electric Corporation; Royal Philips Electronics; Seiko Epson Corporation; Sharp Corporation; SIM2 Multimedia S.p.A.; TCL Corporation; Toshiba Corporation and ViewSonic Corporation have expressed their support for the activities of the Initiative.

With the successful launch of the Full HD 3D Glasses Initiative licensing program, a test center has been slated to open later this month, which will verify the compliance of any products manufactured under the new Full HD 3D Glasses Initiative license program - within the Initiative's specifications.

Magnetic 3D And Dynasign Announce Partnership
3D-News Posted: Thursday, November 10, 2011 (16:15 UTC) | Posted By: Webmaster


Magnetic 3D has announced a new partnership with Dynasign, a technology and service provider for the growing digital signage network market. Together, the companies will unveil the future of networked, glasses-free 3D digital signage solutions at Customer Engagement Technology World (CETW), November 9-10, 2011 at the Javits Convention Center in New York City.

The companies will be demonstrating the most exciting advancement in glasses-free 3D displays to hit the market, as well as new 3D content, at CETW. The highly anticipated web-based tools for the deployment and management of eye-catching digital out-of-home content will be exhibited in Dynasign Booth #313.

"Partnering with Magnetic 3D with their best-in-class glasses-free 3D technology is a natural fit for us," said Jimmy Dun, Vice President of Business Development at Dynasign. "Our goal is to provide customers with turn-key, reliable solutions that exceed their expectations. Magnetic 3D has proven that their glasses-free 3D is absolutely ready for primetime."

"Customers can now actively deploy digital signage networks and remotely control the content on our 3D displays as easily as they have in the past with 2D," said Tom Zerega, Founder and CEO of Magnetic 3D. "The recent update to Fuzion™, our versatile 3D player software, includes Active X control and allows for seamless integration with Dynasign's remote content management system. In addition, Magnetic 3D displays are backwards compatible with legacy 2D content, so users are able to mix and match 2D and stunning glasses-free 3D on a single platform."

Identity FX Embraces SGO Mistika Platform and Unveils New Category of 2D and 3D VFX, Stereo Conversion, Color and 4k Stereo DI Finishing Services
3D-News Posted: Thursday, November 10, 2011 (16:15 UTC) | Posted By: Webmaster


Identity FX, Inc. announced it has embraced the SGO Mistika 4K system and is unveiling a new category of comprehensive 2D and stereoscopic 3D production and post production services that closes the loop in the 2D and stereo 3D production pipeline. With the newly-installed Mistika 4K color grading and stereo 3D system at the core of its service offerings, Identity FX delivers a compelling combination of services that uniquely positions the studio to deliver camera-to-delivery 2D and stereo 3D services to its client base of Hollywood studios and feature film, television and commercial production companies worldwide.

Additionally, Identity FX is now providing clients with enhanced on-set Stereo solutions, including stereo dailies, real-time stereo previz, and on-set compositing, while continuing to offer VFX and Stereo Supervision. This unique combination of services brings a caliber of expertise and efficiencies to the industry and offers a new level of production through post continuity from a single source.

"Identity FX has invested significant resources to provide the market with a comprehensive 2D and stereo 3D pipeline utilizing Mistika as its core," said David Scott Van Woert, producer and co-founder of Identity FX. "With a compelling new service offering built around the Mistika platform, we are taking advantage of leading edge technology innovations to close significant gaps at every level of the pipeline and deliver a caliber of 2D and stereo 3D production and post that we feel is unparalleled in the industry. We've had the distinguished honor of working on some very prominent feature films and commercials, most recently in the stereoscopic 3D arena. And while we've achieved some major successes, we've always paid close attention to our workflow and how we can make it more effective and efficient."

Director of SGO Global Sales and Operations at SGO, Geoff Mills confirms: "With Identity FX's impressive credits, coupled with the infrastructure they are developing to handle technically complex shows, such as a commercial project they are currently working on in-house, the facility is uniquely positioned to bring the Mistika's incredibly powerful toolset and workflow to the market." Geoff concludes: "Identity FX's status as an established and leading U.S. post production house, firmly anchors Mistika as a vital 'must have' asset that provides the best solutions available, across the globe today. By implementing Mistika at such an exciting time, Identity FX has effectively adopted ground-breaking technology, and we look forward to working closely with them as their business continues to grow."

Identity FX: Complete Pipeline Closes Key Gaps with Innovation, Design Expertise
Identity FX has earned a reputation in the industry for impressive work as a high-concept VFX shop, but also for its acclaimed stereo 3D conversion work on such films as Narnia- The Voyage of the Dawn Treader, Green Lantern, and Conan the Barbarian, as well as native stereo work on U23D and Aliens of the Deep. With its investment in SGO's Mistika, Identity has significantly expanded its pipeline to complete the 2D and stereo 3D production workflow by offering full finishing, color and DI services.

Alison Savitch, Stereoscopic and Visual Effects Producer at Identity FX, as well as PGA Chair Emeritus says, "The future of the 3D market is largely dependent upon understanding the interface between evolving technologies and content creators. Identity's goal is to bridge the gap between the complex post process and production. We all believe 3D is here to stay whether in the theatrical, broadcast or emerging new media markets, and understand that to be successful we must understand the trans-media production model as well as what the right tools are for the task."

With an innovative technology platform built on the Mistika 4K, The Foundry's Nuke, and Imagineer Systems' mocha Pro, Identity FX offers a list of Stereo-centric services that include:

  • 2D and 3D Visual Effects: A seasoned team of VFX artists skilled in creating visually stunning effects in both 2D and stereoscopic 3D;
  • 2D-3D Conversion Services: state of the art stereo conversion services, with artists steeped in a custom tailored conversion workflow, built in close partnership with The Foundry (Nuke) and Imagineer Systems (mocha Pro);
  • Complete 2D and 3D DI Finishing Services up to 4K: Leveraging the raw horsepower of the Mistika platform, Identity FX provides real time 2D and 3D stereo finishing, color correction and clean up on multiple streams/sequences in a single workflow;
  • Native Stereo Pre-Viz: On-set, real-time stereo 3D pre-viz capabilities enabling production crews to save significant time and money
  • Stereo Native Correction Services: Real-time stereo color and depth grading, geometry correction, and clean up with resolutions up to 4k;
  • On-Set Consultative and VFX Supervisor Services: On-set expertise, such as VFX and Stereo supervision, stereo dailies, real-time stereo previz, and on-set compositing.
"Identity FX is a valuable partner to us; we're so impressed with how they've embraced mocha Pro so quickly and effectively in their stereo conversion pipeline," adds Ross Shain, chief marketing officer for Imagineer Systems. "Mistika and mocha Pro make a great facility combination. Mistika's, high speed performance is an ideal station for 4K effects compositing, while mocha Pro offers efficient desktop utility tools for roto, tracking and removal based on Imagineer's Planar Tracking engine. This innovative new workflow that Identity has created will allow them to turn around any VFX project quickly and with quality results, and is ideal to take on heavy 4K composites and shots that require planar tracking or multliple roto artists. Imagineer works hard to integrate with the industry's most popular post-production tools, from Final Cut, After Effects and Avid to Flame, Fusion and Nuke. We look forward to working with Identity and SGO to continue development of the mocha/Mistika workflow."

Rogue Partners with Marchon3D to Launch ROGUE 3D Collection of 3D Glasses
3D-News Posted: Thursday, November 10, 2011 (16:14 UTC) | Posted By: Webmaster


Rogue, a division of Relativity Media and Marchon3D® are teaming up to create a new line of branded 3D glasses called ROGUE 3D.

The new line will officially be on sale via www.ex3d.com beginning November 4, 2011, just in time for the highly-anticipated world premiere of Immortals on November 7, 2011, where fans will get a chance to experience the movie's epic battle scenes as never before. The film will be released by Relativity Media on November 11, 2011.

The ROGUE 3D glasses, powered by Marchon3D's patented circular-polarized, passive 3D lens technology, will initially come in four styles including an aviator style in three colors (red, brown and gun metal) and a sport wrap style in black with signature red accents. Additional styles and colors will be rolled out in the coming months and will have a suggested retail price of $49.95.

"Marchon3D has combined advanced optically contoured 3D lens technology with great style to deliver the highest quality and value to the customer," said Randall Cox, President, Rogue Life. "For movie makers, there is so much creativity and passion that gets poured into the making of 3D films that we want fans to have the best possible 3D eyewear to experience each and every scene to its fullest potential. In partnering with Marchon3D, we are bringing together the best 3D movie-making technology with the best, most stylish 3D eyewear."

ROGUE 3D glasses, powered by Marchon3D can be used for more than just viewing 3D movies in the theater; they can also be used when watching passive 3D televisions, 3D laptops and even passive 3D gaming systems.

"Marchon3D's partnership with Rogue represents what we believe will be the future of superior 3D glasses distribution. This is a great opportunity for people to experience the benefits of high-quality M3D® lens technology and the value of owning their own pair of 3D glasses for all of their 3D needs," said David Johnson, President, Marchon3D.

Panasonic announces the LUMIX 3D1, its first real 3D compact Lumix
3D-News Posted: Thursday, November 10, 2011 (16:14 UTC) | Posted By: Webmaster


Panasonic announced the LUMIX DMC-3D1, a cutting-edge digital camera that employs two newly-developed lens units with folded optics design in a stunningly compact body that can capture crisp and clear 3D and 2D photos and videos. The LUMIX 3D1, with a twin-lens design, features 25mm ultra-wide angle lenses with 4x optical zoom that offer the outstanding capability to record high resolution 8-megapixel 3D photo and 1920×1080 60i high quality 3D HD video using side-by-side method. The LUMIX 3D1's optics give users a wider range of composition possibilities with approximately 169% larger viewing space compared to that of 35mm cameras.

Featuring a unique shooting option, the new twin-lens system allows the LUMIX 3D1 to capture 2D images and video simultaneously. The LUMIX 3D1 can shoot 12-megapixel 2D photos and record 1920x1080i full HD 2D videos. In conventional standard digital compact cameras, users must shoot in either photo or video mode and when photo mode is selected, video recording is interrupted. The twin-lens design of the LUMIX 3D1 breaks through these conventional barriers with two separate mechanisms for image capturing, allowing for dual shooting capabilities. Additionally, the two-lens design allows users to record photo or video in different angles of view simultaneously. For example, users can record an entire party scene with one lens while zooming in on and capturing the photo of a specific person with another lens. Users can easily switch between 2D and 3D mode with the dedicated 2D/3D switch conveniently located on the back of the camera.

"Panasonic continues to lead the industry in 3D entertainment, giving consumers the opportunity to create their own content and then view it within their homes, and the new LUMIX 3D1 is an innovative digital camera that excels with its 3D imaging technologies, but also offers outstanding 2D photo capture options," said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "With its twin-lens design, the LUMIX 3D1 can even shoot HD video through one lens and 2D photos from the other – thus getting still and moving content simultaneously, a unique shooting feature which Panasonic provides so users can stretch their creativity."

The 12-megapixel High Sensitivity MOS sensor and the Venus Engine allow the LUMIX 3D1 to achieve high-quality images and easily process image sensitivity and speed. Multi-process Noise Reduction applies optimal noise reduction according to the brightness of different areas of an image, thus creating crisp and beautiful photos and videos. Both high frequency noise that occurs in the dark area, and low frequency noise in the light are of a photo are suppressed even though occurring simultaneously in a photo. As a result, images recorded in low-light situations are dramatically clear, even when recorded at a high ISO setting.

The LUMIX 3D1 boasts extremely fast consecutive shots at 8 fps (without auto focusing) and 4 fps (with auto focusing) in full resolution. Utilizing quad-CPUs the Venus Engine processes large amounts of 1920x1080i Full-HD data at high speeds in either AVCHD or MP4 formats. Although using two sets of lens units and sensors, energy consumption of Venus Engine stays minimized to maintain the camera's battery life for as long as that of a single lens compact digital camera.

Though the LUMIX 3D1 utilizes advanced functions to shoot exciting 3D and 2D content, it is easy enough for anyone to shoot beautiful 2D photo and videos using iA (Intelligent Auto) mode. iA mode combines a suite of functions to help users achieve the perfect shots, including: MEGA O.I.S, AF Tracking, Intelligent Scene Selector, Face Recognition and Intelligent ISO Control, Intelligent Exposure and Intelligent Handheld Nightshot, which generates beautiful night scenery with illumination by layering multiple images shot consecutively, allowing bright, glamorous night scenery to be recorded without using a tripod. The LUMIX 3D1 features a large 3.5-inch Smart Touch screen on the camera's back which allows users to easily move through camera functions and recorded photos and videos.

The Panasonic LUMIX DMC-3D1 will be available in December 2011 for a suggested retail price of $499.99. For more information, please visit http://www.panasonic.com/lumix

China Committee of International 3D Society Founded
3D-News Posted: Thursday, November 10, 2011 (16:13 UTC) | Posted By: Webmaster


The China Committee of the International 3D Society, chaired by Mr. Wenhua Ding, CTO of China Central Television (CCTV), held its inaugural meeting and formally began its activities on October 27th, 2011. I3DS is an industry organization established for the purpose of contributing to the steady growth of stereoscopic 3D technologies and content creation through education, awareness-raising, and recognition activities. The China Committee has been established to work directly with the US World Headquarters in Los Angeles, as well as other international committees, including Asia and Europe. The I3DS China Committee aims to improve the art and technology of China's 3D content creation, and to support the development of 3D industry specialists through cooperation with related companies and organizations in China.

Jim Chabin, President & CEO of I3DS, said, "We are very happy to see the founding of the I3DS China Committee. We look forward to the realization of a localized 3D education curriculum, based on the experience of the Society's 3D University program, and awards event for China. We are proud of this effort to see collaboration around the world."

Asia Committee Chair Masayuki Kozuka, from Panasonic Corporation, added, "There has been a rapid increase in interest of 3D productions in Asia as well. China will play an important role in the development of the 3D industry."

I3DS China Chair Mr. Wenhua Ding commented, "3D is currently the most important technology in the movie and TV fields. The founding of the I3DS China Committee is very important for the 3D industry in China. We aim to facilitate the exchange between China and other nations, as well as contribute to the development of the 3D industry, in order to provide attractive 3D content for Chinese consumers."

In the technical seminar right after the inaugural meeting, Mr. Jim Chabin, President & CEO of I3DS, made a presentation about the activities of I3DS and 3D markets. Mr. Robert Neuman, 3D Supervisor at Walt Disney Studios, who led the 3D productions of "Bolt," "Tangled," and "The Lion King," gave a presentation on how to produce attractive 3D content.

The I3DS China Committee will also work closely with the Japan Committee. In recent years, environments where 3D content can be enjoyed have continued to expand around the world, including: movies, TV programs, photos and games. Given this proliferation, the expansion of quality 3D content and its continued improvements are important issues for the continued success and advancement of the 3D industry.

To solve these issues in China, the I3DS China Committee founded by CSMPTE (China Society of Motion Picture and Television Engineering) and I3DS will promote activities such as developing specialists in 3D content production, distributing information on proper 3D viewing, and presenting awards for outstanding 3D productions. The committee plans on gathering members from industry and educational organizations involved in 3D content creation: production studios, broadcasters and manufacturers of content production devices in China. It also intends to promote these activities in cooperation with the US-based I3DS World Headquarters organization and other regional I3DS committees that are launching activities in Asia and Europe.

Magnetic 3D Releases New Software
3D-News Posted: Thursday, November 10, 2011 (16:13 UTC) | Posted By: Webmaster


Magnetic 3D, a leader in autostereoscopic "glasses-free" 3D displays and digital signage solutions, announced the release of two new software packages as well as additional tools and plug-ins for the creation and playback of Enabl3D™ content on Magnetic 3D displays.

Mixture, the company's 3D content creation and compositing software, is a professional tool that puts the ease of glasses-free 3D content development at the fingertips of any designer. The software includes real-time multi-stream video editing and compositing capabilities, native support for both 32-bit and 64-bit operating platforms, expanded input and output formats including H.264, improved key frame handling, streamlined workflow and layout, and support for external post-production programs such as NUKE and After Effects. Additionally, two enhanced Mixture plug-ins provide compatibility with both 3D Studio Max and Maya 2012 to harness the latest features of those programs including 300% faster rendering support. Magnetic 3D is offering all of these tools in a bundle called the "E3D Creative Suite 3.0". The upgrade is available to owners of previous versions of Magnetic 3D's content creation tools at an exclusive reduced price. A free 14-day trial of the new E3D Creative Suite can be obtained by contacting Magnetic 3D for instructions.

Magnetic 3D also has a new add-on tool for Mixture that provides content developers with the ability to convert content from stereo 3D to autostereoscopic 3D in the Company's Enabl3D™ format. This extremely powerful tool is able to generate automatic depth estimation, view interpolation, and image rectification for virtually any available 3D format. Developers can use the tool to convert existing 3D media assets or choose to produce their own 3D videos for conversion to glasses-free 3D. Magnetic 3D only recommends this plug-in for advanced content creators who have significant experience in 3D.

Fuzion, the company's versatile 3D player software for delivering glasses-free 3D content, includes support for the latest Magnetic 3D displays and backwards compatibility for legacy 2D content. New features include expanded drag-and-drop functionality and simplified integration tools with Active X control. Magnetic 3D is making the Fuzion update available for free to all its existing customers.

"We are thrilled to empower our clients and strategic content partners. These are the very best 3D creation tools we've ever released," said Thomas Zerega, Founder and CEO of Magnetic 3D. "Continual development of our glasses-free 3D software and production capabilities is part of our relentless driveation and is the foundation of our leadership position in the glasses-free 3D industry."

3D Impact Media launches its 3D postproduction and conversion tools
3D-News Posted: Thursday, November 10, 2011 (16:12 UTC) | Posted By: Webmaster


3D Impact Media launched the RealityCreator and the RealityMapper at the animago Award & Conference in Berlin. The tools make it simple for visual effect artists to create, convert and postproduce 3D content. In addition, the tools bring 3D to the next level and make it possible to create glasses-free 3D content.

The RealityCreator enables the artist to upgrade 2D images or videos to 3D-ready content. This can be done fully automated or semi-automatically. The RealityMapper transforms your stereoscopic content (with 3D glasses) into autostereoscopic (glasses-free) 3D content. It also allows the correction of stereoscopic 3D material.

Due to the high demand in processing power, required for disparity map generation, as well as the market need for reducing cost in 3D postproductions and conversions, the libraries utilize CPU- and available GPU-acceleration. Both tools provide target device presets, multi-platform optimization, 3D geometry previews of depth- and disparity-maps and integrated analytical tools with the purpose of maximizing the 3D image quality and entertainment value. The conversion algorithms also provide all required means for interpolation of an unlimited number of virtual camera views of a given image.

The tools are also available for integration into 3rd-party post-production software. Current operating systems are Windows, Linux and Apple.

The RealityCreator and RealityMapper will be demonstrated with a trained artist at the animago Award & Conference in Berlin. We offer a special launch offer of either five day trial or a 50% discount on the monthly license. Two video tutorials explain how to use the tools to create 3D content: http://www.youtube.com/user/3DMediaImpact

DXG Introduces Feature-Full 3D Camcorder and Camera Ahead of Holiday Season
3D-News Posted: Thursday, November 10, 2011 (16:12 UTC) | Posted By: Webmaster


Imagine what it would be like to capture hikes across the Grand Canyon or a child's important soccer game in 3D and relive each experience in breathtaking detail. DXG makes filming dreams a reality with the newly released DXG-5F9V high-definition 3D camcorder. The 1080p 3D device is available today at http://www.dxgusa.com for $299.99, and will be available at additional retailer sites in the coming weeks.

Featuring a sleek, compact design and advanced dual-lens technology, the DXG-5F9V records 3D and 2D videos and photos in 1080p HD. No special glasses are required to film or playback one's creations. DXG makes 3D technology simple through intuitive menu controls that allow the user to easily adjust shooting preferences between 3D and 2D, or change recording settings to optimize for action shots (720p HD at 60fps mode).

"With 3D content quickly becoming mainstream, from movies to games to online networks, it's evident that consumers are drawn towards this exciting video format. Consumers can now easily create their own 3D movies and view their videos glasses-free," said Paul Goldberg, senior vice president of sales and marketing at DXG USA. "Not only is this a great 3D device, it takes incredible 2D video and stills so users can take advantage of both shooting choices whether they have a 3D or HD TV at home."

Designed with flexible recording and playback options, the DXG-5F9V allows users to capture hours of 3D video or thousands of 3D photo creations on a 32GB SDHC card (sold separately). Enjoy instant playback gratification directly on the 3.2-inch 3D LCD display or a 3D HDTV, with the camcorder's included HDMI cable and convenient USB and HDMI outputs.

DXG-5F9V Specifications

  • Availability: http://www.dxgusa.com and additional retailers
  • Price: $299.99
  • Dimensions: 1.69 (W) x 2.68 (H) x 5.31 (D) in.
  • Weight: 8.82 ounces
  • LCD: 3.2" LCD Monitor
  • Storage: Built-in 128MB, SD slot for expandable memory up to 32GB Class 6
  • Video Resolution: 1920 x 1080/30fps
  • Still Photo: 5 megapixel
  • Power Supply: NP-60 Li-ion Battery
  • Zoom: 3D (N/A); 2D – 120X Digital Zoom for Video; 60X Digital Zoom for Still
  • Color Effects: Color, black and white, sepia
  • Connections: HDMI for connecting to HDTV (HDMI cable included in box), AV for connecting to a Standard Definition TV, USB for connecting to PC or Mac
  • Other Features: Included HDMI cable, digital voice recording, PC and Mac compatible, self timer, LED flash, TV out (NTSC, PAL), USB 2.0, optional remote control
DXG introduces its latest, highest quality 3D camcorder and camera in time for early holiday purchases. The company will demonstrate the new product and its complete 2012 line at CES 2012 in January. Designed to appeal to everyday consumers, the DXG camcorder line combines quality, affordability and style, with prices under $300 and features that compare to devices priced from $500 to $800 on the market today.

Classic 1953 book 'The Theory of Stereoscopic Transmission' by Raymond and Nigel Spottiswoode now available free on-line
3D-News Posted: Thursday, November 10, 2011 (16:11 UTC) | Posted By: Webmaster


"The Theory of Stereoscopic Transmission and its application to the motion picture" by Raymond and Nigel Spottiswoode with illustrations by Brian Borthwick, originally published in 1953 but out-of-print for many years, is now available in electronic format at www.stereoscopic.org/library

This book is the latest addition to the Stereoscopic Displays and Applications conference Virtual Library, and joins several other pioneering but hard to obtain texts in the field of stereoscopic imaging. By converting classic publications into electronic editions, the SD&A aims to make these volumes easily accessible to stereoscopic researchers once again.

"The Theory of Stereoscopic Transmission" provides a theoretical analysis of the three-dimensional geometry of capture and presentation of stereoscopic images as typified by 3D movies. Titles of chapters in the book include: Stereoscopic Depth Range, The Stereoscopic Window, Stereoscopic Calculators, Cameras with Variable Separation and Convergence, Projection, The Human Factor in Stereoscopic Transmission, and much more. An errata list is provided at the end of the book. Also included is an 8 page anaglyph 3D insert "Stereoscopic Diagrams" by Brian Borthwick and Jack Coote which illustrates some of the concepts in the book in 3D.

Author Raymond Spottiswoode produced several documentary short films during WWII, then such short 3D subjects as "The Black Swan". Joining with brother and co-author Nigel, they went on to spur the 3D film boom in the early 1950s and established Stereo Techniques Ltd. to produce stereoscopic documentaries and build improved 3D cameras. Illustrator Brian Borthwick animated several short films including the 1952 3D film "The Owl and the Pussycat".

James Spottiswoode, son of Raymond Spottiswoode, notes "It is very gratifying to me personally to have Raymond and Nigel's book republished. My father Raymond died in my early twenties and I became very close to Nigel during the last decade of his life. We shared a love of mathematics and engineering and collaborated on several projects. He died just when the first PC's were emerging and the Internet was still ARPANET. I know that both brothers would have loved the idea that their book was having a second life as a virtual publication".

Lenny Lipton, stereoscopic technologist and SPIE Fellow wrote: "It's wonderful that the Spottiswoodes' book is being made available again. Empirically based, it proposes a theory that relates the geometry of stereoscopic camera and projection space and provides a coherent formalism that is elegant and rigorous. To touch on only one aspect of their work, the Spottiswoodes' predicted the reduced interaxial requirement that is at the heart of modern stereoscopic image capture or generation and provided recommendations for dealing with the challenge."

The SD&A conference wish to express their appreciation to the authors and heirs for their permission to make this book available to the stereoscopic community.

The book is available for immediate download from http://www.stereoscopic.org/library

MasterImage 3D Introduces Next Generation 3D Digital Cinema System Along with Industry's First Global Ownership Financing Program
3D-News Posted: Thursday, November 10, 2011 (16:10 UTC) | Posted By: Webmaster


MasterImage 3D, Inc. announced it is continuing its pioneering efforts in global 3D entertainment with the introduction of the MI-CLARITY3D digital cinema system. A successor to its MI-2100 system, the MI-CLARITY3D enables premium 3D image quality with improved lighting efficiency, precise color accuracy and fidelity and full system automation. Available in three models, theatre owners can select the MI-CLARITY3D system that meets their specific projection needs – Stand Alone (SA), Mezzanine Free (MX), or Remote Sliding Head (RH). All models feature MasterImage 3D's unique Circular Polarized Filter Disc, which provides a balance of clarity and brightness with 3D filtering precision that is unequalled in the marketplace.

In an industry first, MasterImage 3D is also introducing a financing ownership program for theatre owners worldwide with little or no-money-down to help drive expansion of high quality 3D digital cinema experience.

"We listened to our customers and the marketplace and responded with a compelling combination of business and product enhancements," said Peter Koplik, President of Digital Cinema at MasterImage 3D. "Exhibitors evaluating different offerings and VPF models have a high quality digital 3D deployment solution that includes the latest technological innovation from a reliable company and a low cost of ownership business model."

The MI-CLARITY3D comes with improved design and style elements. Three models provide for every theatre projection need.

  • MI-CLARITY3D SA (Stand Alone) - Smaller, lighter, and more versatile. Easy to install and operational in 30 minutes.
  • MI-CLARITY3D MX (Mezzanine-Free) - For boothless projection, filter head mounts onto rack with control console, rack- or wall- mounted within 5m of filter assembly.
  • MI-CLARITY3D RH (Remote Sliding Head) - Filter disc can fit into tight spaces for smaller projection booths. Free-mounting frame allows filter head to move in-and-out of position of 3D/2D projection in horizontal and vertical motion.
Other advanced product features include an automated 3D/2D filter position with built-in memory and compatibility with high frame rate speeds. The MasterImage 3D Eyewear circular polarizing lenses are matched to the optics of the projection filtering system. Available in a variety of styles and sizes for one-time use or re-usable.

Exceptional 3D And 3D Joy Partner To Open Glasses-Free 3D Integration Facility To Serve Asian-Pacific Market
3D-News Posted: Thursday, November 10, 2011 (16:10 UTC) | Posted By: Webmaster


Exceptional 3D announced a new partnership with distributor 3D Joy, based in Korea. Now, Exceptional 3D's patented, glasses-free 3D technology will be available for resellers and end-users throughout the entire Asian-Pacific market. Under the terms of the agreement, 3D Joy will collaborate with Exceptional 3D to operate an integration facility which will service and bring their premium auto-stereoscopic 3D technology to the entire region. This will ensure that integration, shipping and delivery of Exceptional 3D's glasses-free 3D solution is carried out in a cost effective manner with a price-point comparable to traditional 2D digital signage solutions.

The formation of this relationship enables 3D Joy to supply a complete digital signage solution that supports both no-glasses 3D and 2D digital signage capabilities. Additionally, an integrated content management solution also gives network operators the ability to play 3D and 2D simultaneously.

"There is a very big demand for glasses-free 3D digital signage solutions throughout the entire Asian-Pacific market," says Raymond J. Kim, CEO, of 3D Joy. "The biggest struggle has been an ability to deliver high-quality display technology at an affordable cost. But with Exceptional 3D's competitive go-to-market strategy, we were able to align ourselves with a business model that is effective and targets the entire region with real potential for mass adoption." Mr. Kim finished in saying, "We're very happy to be working with Exceptional 3D as a distribution partner to bring an affordable auto-stereoscopic 3D solution to the Asian [Pacific] market."

Exceptional 3D has made some very good steps to in the last few months. This latest announcement continues the effort to take the restraints off of the ability for mass adoption of the no-glasses 3D technology. "Our current business model is all about keeping it simple and cost-effective, but a big part of keeping it simple is the overall experience," said Dan Fischer, COO from Exceptional 3D.

"Even with a cost-effective mindset, we weren't going to enter a new market unless it was with a partner who could ensure that a high-quality glasses-free 3D visual experience came first," said Mr. Fischer. "We're extremely happy about working with 3D Joy because they take a great deal of pride in the quality of their work," continued Mr. Fischer, "so as the integrator for the [Asian-Pacific] region, they will effectively extend our same high-quality 3D technology with great affordability." Mr. Fischer finished in saying, "The digital signage market is expanding around the world, mobility is on the rise and information needs to reach audiences faster and with higher impact. With 3D digital signage poised to meet the challenge, a best-in-breed partner like 3D Joy can seed the market to support the next generation of communications by accommodating the market with a future-proof solution."

3D Handheld Display integrates autostereoscopic technology
3D-News Posted: Thursday, November 10, 2011 (16:09 UTC) | Posted By: Webmaster


IEE, Inc., specializing in the design, test support and fielding of human system interface (HSI) display technologies in a wide range of military/aerospace, industrial and retail applications, has integrated 3M's revolutionary 3D film, which requires no 3D glasses, into its field-proven, military-qualified handheld 4.8" control display unit (CDU).

A close cooperation between IEE and 3M is facilitating the development of the 3D display for custom applications. Initially developed for use in terrain mapping, remote robotics control and enhanced video feeds, the new 3D display is making its way in virtually all rugged, military display applications from remote observation to training environments.

In addition to the 3D functionality, key design elements are the unit's small size and LED backlight technology that provides a low power, portable device with a higher resolution than other displays using 3D technology. The new 4.8" display decreases off-axis image reversals and color distortions, a common concern in the use of 3D technologies, and can easily be switched to 2D with imagery comparable to modern day smart phones.

The display features a resolution of 800 x 480 x RGB with a typical brightness of 200 cd/m2 in both 2D and 3D modes with an optimum viewing distance of 16". External dimension are 3.45" x 5.98" x 1.22".

A system integration development (SID) kit that allows developers to work with the 3D display technologies and related software will be available for government agencies and prime contractors in first quarter 2012. Technology demonstrations are available now, with units scheduled to ship in second quarter 2012.

Nvidia announces 3D Vision 2 glasses with improved technology
3D-News Posted: Tuesday, November 8, 2011 (15:56 UTC) | Posted By: Webmaster


Nvidia revealed the second generation of its 3D Vision wireless glasses kit. Compared to the previous model, the 3D Vision 2 glasses have 20 percent large lenses allowing for a wider viewing area. In addition, the new version of the glasses offer a higher color fidelity due to a more efficient design when it comes to blocking out external light. The previous version was designed from hard, black plastic that would dig into the side of a user's head leaving indentations. The new version has been designed out of a much softer composite material and should end up being more comfortable for users. The new version of the 3D glasses are also backwards compatible and will work with previous content.

Nvidia is hoping that more computer users will invest in 3D gaming technology and start playing the library of 550 3D-compatible PC games with the glasses. According to the company, the number of 3D-capable notebooks have increased by 126 percent over the first six months of 2011 and the number of 3D monitors has increased by 112 percent in the same time period. Nvidia is recommending pairing the 3D Vision 2 glasses with a monitor that supports the 3D LightBoost technology. Nvidia claims that the technology delivers 3D images that are twice at bright as monitors without the technology in addition to decreasing the ghosting effect.

Announced hardware that will be supporting the 3D Vision 2 glasses include the ASUS 27-inch VG278H 1080p monitor, Toshiba Qosmio X770 and 775 as well as the Toshiba Satellite P770 and P775. While the 27-inch Asus monitor comes with the 3D Vision 2 glasses for a hefty retail price of $699, consumers can purchase the glasses kit later this month with a wireless USB IR emitter for $149. The glasses can also be purchased separately for $99 through the Nvidia site or other authorized retailers.

EON Reality Expands Its Offerings by Releasing a Glasses Free 3D Laptop With Eye Tracking
3D-News Posted: Tuesday, November 8, 2011 (15:55 UTC) | Posted By: Webmaster


EON Reality announced the release of EON Artificial I, a glasses free stereoscopic 3D laptop with webcam-based eye tracking. The laptop comes with an HD webcam that follows your movements and adjusts the 3D effect accordingly, so you can interact with your 3D content from any angle in real-time.

The solution includes a laptop that is utilizing SuperD no-glasses 3D technology solution (15.6", 1366x768 resolution in Glasses Free 3D Mode and 1920x1080 in 2D mode with Intel(R) Core(TM) i7 Processor (quad-core), Windows 7 64-Bit, 6 GB RAM, NVIDIA Geforce GT540M Graphics with minimum 1 GB Graphics Memory) and has an integrated webcam. It also includes EON Studio software with 3D immersive viewer and eye-tracking support and EON Book for interactive 4D application development.

The system also includes installation and integration along with a demo library with over 100 advanced EON application examples with source code.

With access to EON Experience Portal, with 1000s of free 3D models (.eoz and .eop files), the glasses free 3D laptop user can easily view their content in an interactive 3D mode. EON Experience Portal is an ecosystem and an "app store" for interactive 3D content, which enables users to easily find existing 3D content, create and configure and share it with others.

"We are excited to have EON Software adopted for our glasses free stereoscopic 3D laptop technology. EON Reality's content really brings out the best in this 3D laptop," said Johnny P. Wang, Executive Vice President, SuperD.

"With EON being one of the first 3D companies including native support for real time applications with this new 3D autostereo technology we continue to offer our clients the most innovative 3D solutions available. With this solution a personal task trainer or design application can be experienced allowing our clients to benefit from improved retention, recall and decision making," said Mats W. Johansson, President, EON Reality, Inc.

Sea Rex 3D Wins Best Earth Sciences Program Award at 2011 Jackson Hole Wildlife Film Festival
3D-News Posted: Tuesday, November 8, 2011 (15:55 UTC) | Posted By: Webmaster


3D Entertainment Distribution announced that its latest IMAX theatre release, Sea Rex 3D: Journey to a Prehistoric World, won the award for Best Earth Sciences Program at the prestigious 2011 Jackson Hole Wildlife Film Festival. The biennial 6-day conference considered by many to be the "Oscars of Wildlife Filmmaking" is an unmatched international industry event drawing international leaders in science, conservation, broadcasting and media.

Sea Rex 3D innovatively sheds light on the extraordinary, larger-than-life and little-known prehistoric marine reptiles. With their daunting size and natural ability for predation, the T. Rex of the seas were already ruling the ancient underwater world 20 million years before dinosaurs roamed the earth. Audiences explore a little-known universe populated by fascinating creatures such as the ferocious Liopleurodon, powerful Mosasaurus, long-necked Elasmosaurus, "big-eyed" Ophthalmosaurus and gigantic 75-ft long Shonisaurus.

"This award is a tremendous recognition for Sea Rex 3D and a wonderful accolade from industry peers at this world-renowned film festival," said Francois Mantello, Chairman and CEO of 3D Entertainment Distribution. "Sea Rex 3D is an awe-inspiring science-based adventure for all ages thanks to its innovative story, the stunning quality of its stereography and its state-of-the-art computer-generated images and visual effects in 3D. "

Writer, director and producer Pascal Vuong was pleased to accept the award in person at the Jackson Hole Wildlife Film Festival and expressed, "It was already an honor to have our work considered amongst some of the greatest documentary makers in the world, but my talented team and I were ecstatic yesterday to win the Best Earth Sciences Program prize with this film. It is also a sign of very exciting times that Sea Rex 3D continues to encounter increasing popularity around the world, and is frequently lauded by film critics as 'making education cool'."

Sea Rex 3D was first launched theatrically in the US in June 2010 and benefitted from a staggered domestic distribution pattern before expanding to international territories. It has been sold in 29 countries to date, including key markets such as Canada, China, Mexico, France, Germany, the United Kingdom, Denmark, Poland, Russia, Japan, Taiwan and Australia. Sea Rex 3D has already grossed USD 11 million at the box office, 5 million of which was generated in the US domestic market. 81 IMAX theatre engagements have now been signed for the film.

The film will debut on Blu-Ray™ in 2D and 3D in the US on November 15, 2011 and later on in other countries under an agreement concluded with Universal Pictures International Entertainment.

Sea Rex 3D was produced by N3D Land Productions and Mantello Brothers Productions and was four years in the making with a USD 5 million budget. The film is written and directed by Pascal Vuong and Ronan Chapalain and features an original soundtrack by Franck Marchal. The film's producers are Catherine and Pascal Vuong, and Francois Mantello. A top-notch team of scientists was assembled to guide the filmmakers: Dr. Nathalie Bardet of the CNRS/National Museum of Natural History in Paris (France); Dr. Olivier Rieppel, Rowe Family Curator at the Field Museum in Chicago (IL); Dr. Ryosuke Motani, Professor at the University of California, Davis (CA); Dr. Zulma Gasparini, Paleontologist at Argentina's La Plata Museum and CONICET; and Dr. Benjamin Kear, Paleontologist at Melbourne's La Trobe University (Australia).

The official website is http://www.SeaRex-theFilm.com

Dimensional Optics Launches Two Lines of 3D Movie Glasses
3D-News Posted: Tuesday, November 8, 2011 (15:54 UTC) | Posted By: Webmaster


It's time to bring the fun back to 3D glasses with 3Razzle™ & 3Dazzle™ products that will inspire movie goers to purchase a Personal Pair™ of 3D glasses. Designed with the right touch of color and fashion the contemporary designs come in four flavors: cherry, grape, lemon/lime, and blue ice.

The 3Razzle™ & 3Dazzle™ product lines give movie goers an alternative to the ‘basic black' 3D glasses that have already been rented and recycled many times over. With a Personal Pair™ of 3D glasses, 3D connoisseurs will lead the way and show their friends how personal 3D glasses will be the only way to watch movies in the future.

Dimensional Optics' 3Razzle™ & 3Dazzle™ glasses can also be used at home to watch TV on a LG® Home Cinema or Vizio® Home Theater TV (or any other TV that uses Passive technology).

And don't let all the fun and fashion fool distract from the fact that these 3D glasses will deliver the very best 3D optics in a feather weight frame, allowing 3D content to be viewed in comfort and style. There will be so many opportunities to enjoy 3D entertainment during the holidays that it only makes sense to own a Dimensional Optics Personal Pair™ of 3D glasses.

Chinese Animation Studio Crimson Forest to Bring Legendary Finnish Mythology to Life
3D-News Posted: Tuesday, November 8, 2011 (15:54 UTC) | Posted By: Webmaster


Crimson Forest VFX/Animation Studio, one of China's most modern and fastest growing film and animation studios, has been chosen to co-produce The Sampo, a full-length animation feature for the Northern Digital Film Company Helsinki Ltd (NDFC).

Utilizing the latest CGI technology, the 3D feature is budgeted at $10M USD and is scheduled for release in the first quarter of 2014 along with a complete set of games and interactive social media for all major platforms.

The Sampo is based on the famous Nordic legend Kalevala - a series of epic mythologies dating back over 3,000 years from the hinterlands and kingdoms of ancient Finland. The story of Kalevala is one of Finland's most important tales, and has also served as an influence for J.R.R Tolkien's Lord of the Rings and Silmarillion works. In the manner of all epic stories, the tale pulls at heartstrings and emotion as the hero battles his foes, himself, his people, and the one he loves. The story is an adventure and fantasy tale, evolving around the life of a young blacksmith who cheats death to find he has special powers. The amulet he forges, "The Sampo," brings with it not only fame and power, but also intertwines him in an epic battle of kings and kingdoms.

"In Crimson Forest we found a partner that we could communicate with flawlessly, and who also has the experience combined with the enthusiasm to help us develop what we anticipate to be a complete series of animations based on the Kalevala legends," explained Kare Hellen, CEO of NDFC.

Stated Jon Chiew, the General Manager of Crimson, "This is the perfect project for us to further showcase our 3D technology and capabilities as there is currently a huge demand for stereoscopic films in the market. As one of the leaders in this space we are thrilled to be chosen for this project and extend our services and reach to other countries who can benefit from our multi-cultural English speaking team, lower production costs and our reputation for on-time delivery."

Crimson Forest COO and animation team leader Andy Chen, a veteran of DreamWorks and the US animation industry, added, "This project is perfect for us as it utilizes our full range of in-house capabilities - from creation of the original storyboard and art concepts all the way to 3D stereoscopic application and final renderings. We look forward to working with the industry professionals at NDFC on The Sampo project as the story of this legend carries such historic significance."

Dashwood Cinema Solutions Releases Stereo3D Cat
3D-News Posted: Tuesday, November 8, 2011 (15:54 UTC) | Posted By: Webmaster


Dashwood Cinema Solutions, developer of Mac-based stereoscopic 3D (S3D) products, announced the availability of the Stereo3D CAT on-set calibration and analysis system.

Introduced at NAB 2011, Stereo3D CAT won "Best in Show" for its abilities to simplify stereoscopic 3D camera calibration and monitoring. 3D production and rental facility, 21st Century 3D, is one of the first power production operations to add Stereo3D CAT into their arsenal.

"With the recent proliferation of stereoscopic 3D live action production, we have seen many newcomers charging into the field," comments Jason Goodman, CEO, 21st Century 3D. "Stereo3D CAT gives experts and novices alike the tools they require to empirically analyze their stereoscopic 3D images and eliminate guesswork in aligning 3D beam splitter rigs like the 21st Century 3D BX3.5. Stereo3D CAT demystifies many of the greatest challenges of shooting 3D, while simultaneously commoditizing the formerly expensive process of digital stereoscopic image analysis and reporting."

Stereo3D CAT implements patent-pending technology to power systems for aligning the geometry and colorimetry of stereoscopic setups, calculating proper interaxial separation for any given parallax depth budget, monitoring parallax and vergence in the scene, compensating for disparities in the image, and logging all settings for future reference in production or postproduction.

Features include:

  • Alignment Tracker with iPad or iPhone integration for lightning-fast rig alignment
  • Stereo3D Visualizer to calculate dimensions of a scene, render a visual representation of the objects in the scene (including apparent roundness) and warn against settings that may cause viewer discomfort
  • Parallax Inspector, which is a "magnifying glass" to confirm that positive parallax is within specified limits and will not cause divergence of the eyes
  • Stereoscopic Scopes including vectorsope, waveform and histogram overlay left and right eyes to aid with alignment of camera exposure, gamma and colorimetry
  • Stereoscopic Preview Modes including anaglyph, difference, split, side-by-side, line-by-line, and top/bottom
  • Depth Analysis mode to hi-light negative and positive parallax cues in the scene
  • Discreet or Muxed stereoscopic input
  • External Output in side-by-side, top/bottom, or interlaced
  • Transmits alignment data to iPad for display in Dashwood 3D chart
  • Support for most third-party I/O video cards that are Mac compatible
  • Compatible with most Mac Pro and Macbook Pro models

Barco introduces 3D LED video walls
3D-News Posted: Tuesday, November 8, 2011 (15:53 UTC) | Posted By: Webmaster


Visualization specialist Barco has drawn upon its leadership in control room visualization solutions and 3D stereo to develop a new range of LED video wall modules. The OLS series combines the benefits of the award-winning OL series with vivid 3D stereo. This new range addresses both control room and simulation markets, offering a flexible, cost-effective and scalable solution for video walls that need to show stereoscopic images.

Barco's new OLS series expands the OL series' applicability with a wide range of extra possibilities and target markets. For the oil & gas sector, for example, 3D functionality is very useful for displaying explorations of underground fields; and in simulation, OLS is a compact, cost-effective alternative for existing high-end multi-projector systems.

Building on proven advantages
"It was a logical choice to build further on the proven benefits of the OL series," says Peter Baumgärtner, Product Manager Video Walls at Barco. "This range uses the latest LED rear-projection technology to optimize image quality, while Sense6 auto-calibration guarantees color and brightness uniformity over the entire wall. Plus, its unique liquid cooling system ensures more than 5 years of worry-free operation in 24/7 mode. A wide range of additional innovative features – including LED redundancy and fully motorized adjustments – minimize installation and maintenance efforts. Furthermore, the wall consumes 30% less electricity thanks to smart power management."

Clear 3D effects from any position
The new 3D-capable OLS series has a standard 16:9 aspect ratio and full HD (1920 x 1080) resolution. To create vivid 3D images, the stereoscopic input signal – consisting of left and right 60 Hz source signals – is displayed on the video wall as a 120 Hz image sequence. The active shutter glasses, synchronized by an IR emitter, then filter the left and right signals to create smooth, artifact-free stereoscopic effects. Further advantages are that the 3D impression works at any head position, the full color spectrum is available, imaging is color-neutral, and there is no ghosting.

The OLS modules have a narrow footprint – less than 450 mm for the 50" version – and are therefore perfectly suited for use in smaller rooms. An optional front-access version, the OLSF, has been designed to reduce the space needed even further. This has the additional advantage that all service can be performed from the front, eliminating the need for a rear maintenance area.

Flexible, space-saving and cost-effective
"The OLS range answers the demand from both the control room and the simulation markets for a versatile and cost-effective solution for displaying 3D images," Peter Baumgärtner continues. "For control rooms, the ease of switching between mono and stereo mode allows the 3D to be integrated into existing video wall applications. It is even possible to share mono and stereo mode in the same display area, making the OLS a great solution for video walls with an occasional need to show 3D. In the simulation market, OLS is a flexible, space-saving and cost-effective alternative to existing high-end multi-projector solutions. With demand for 3D capabilities popping up in an increasing number of applications – not to mention the PR power of stereoscopy in customer centers – we believe the OLS series is an important addition to our portfolio."

Mechdyne Announced getReal3D for Unity, a Commercial Software to Bring Game Engine Ease to VR
3D-News Posted: Tuesday, November 8, 2011 (15:53 UTC) | Posted By: Webmaster


Mechdyne announced the release of their newest product: getReal3D for Unity, a software plug-in to the Unity toolkit that brings 3D and viewer-based perspective to a wide variety of immersive 3D displays.

"getReal3D is a real breakthrough for deploying simulations in immersive environments," says Matt Szymanski, Vice President of Products for Mechdyne's Software Division. "It's the first commercial software that offers the power of a widely popular and powerful gaming engine to the many developers in the commercial and research sectors who are already using VR."

As a virtual reality solution, getReal3D brings a greater sense of immersion to Unity applications for training and simulations. By integrating with head and hand tracking devices, this exciting new software provides more intuitive interaction with data and models. Combined with large screen displays and viewer-centered perspective, users are able to walk in and around three-dimensional objects, extending the realism of a wide variety of situational simulations that require a perception of presence and life-size scale.

"We are very excited about Mechdyne's getReal3D for Unity," says Davey Jackson, Director of Simulation & Visualization at Unity Technologies. "Unity has already established itself as a major player in 3D content creation for video games, advertising, industrial design, medical simulation, serious games and military training. With getReal3D for Unity, Mechdyne is helping to bridge the gap between our award winning tools and the real world application of immersive 3D environments."

Drawing upon Mechdyne's long history with hardware and software for immersive environments, getReal3D allows developers to focus on the content rather than the display platform. Its simple plug-in library manages all of the configuration information of the display system external of the application. A single executable is capable of running on many types of displays without the developer ever needing to know the specific details of the display system. The result is ease of support for any commercial immersive platform.

"This is just the beginning," says Mechdyne's Szymanski. "This release of getReal3D is only our first step in supporting immersive 3D displays with Unity. Our next version, which we expect to release in early 2012, will also support clusters of workstations. Soon you will be able to have serious gaming capabilities on any type of multi-projector display, as well as video walls and other ultra high resolution displays."

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