3D-News Archive December 2004

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NASCAR 3D: The IMAX Experience Races Past $20 Million Mark
3D-News Posted: Wednesday, December 29, 2004 (23:03 UTC) | Posted By: Webmaster

Warner Bros. Pictures' NASCAR 3D: The IMAX Experience has achieved a box office milestone, surpassing $20 million in total gross receipts, IMAX Corporation announced today. The high-octane film is the second highest grossing documentary of the year, set box office records for an original IMAX production when it was released in March 2004, and has played in more than 100 IMAX® theatres around the world - including engagements in Japan, Australia, and Poland. The movie is the first original Warner Bros. Pictures' IMAX® 3D production and has been well received in both commercial and institutional venues, helping to increase awareness of NASCAR (The National Association of Stock Car Racing), as well as lead-sponsor America Online.

"We have been thrilled with the performance of NASCAR 3D: The IMAX Experience and believe it demonstrates the long-term earning potential of IMAX releases," said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. "IMAX offers us an attractive platform to release both digitally re-mastered and original IMAX movies, and based on our past success, we're underway on another IMAX 3D production, Denizens of the Deep (working title). We look forward to releasing this and other great films in IMAX's unique format."

"It was a pleasure to work with Warner Bros. Pictures, NASCAR and America Online on this landmark original IMAX production," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We're delighted with the results the film has generated - for IMAX and our partners - as well as how it has been received by moviegoers around the world."

"The fact that the film drew crowds in destinations as far away as Melbourne, Australia and Warsaw, Poland is a testament to the broad appeal of NASCAR and the power of The IMAX Experience®," said Sarah Nettinga, director, film, television and music entertainment, NASCAR Digital Entertainment. "The success shows why NASCAR values and continues to develop relationships within the entertainment industry. These partnerships introduce our sport to mainstream audiences and, in turn, the projects enjoy the support of NASCAR's 75 million fans."

"Serving as the lead sponsor of NASCAR 3D: The IMAX Experience dovetailed perfectly with a number of our other sponsorship activities and has helped us drive awareness of the AOL® service across a wide range of consumers," commented J.D. Ettore, AOL's Director of National Brand Promotions and Sponsorships. "We have been very pleased with the results of this partnership and we're excited the film continues to attract audiences nearly nine months after its initial release."

Narrated by Kiefer Sutherland and sponsored by America Online, NASCAR 3D: The IMAX Experience provides an insider's perspective of America's number one spectator sport. Through the magic of IMAX 3D technology, audiences are transported into the driver's seat as they experience the heart-pumping action on the track, in the pit and behind the scenes. The film is being presented on specially designed screens that stretch beyond the audiences' peripheral view, with crystal clear images and up to 14,000 watts of pulsating digital surround sound.

Futomic PS2 3D Technology
3D-News Posted: Wednesday, December 22, 2004 (19:14 UTC) | Posted By: Webmaster

Game Console 3D Adapter: Futomic has filed a patent application for its 3D Adapter. The 3D Adapter is a small electronic device for use with video game console systems such as the N64, xBox and PS2. The adapter allows existing video game titles to be played in true stereoscopic 3D. The Company has completed a final working prototype for the PS2 and is preparing it for manufacturing. During the beta process the Company tested 100 existing and randomly selected Sony PlayStation II (PS2) video games that are currently on the market. The tests concluded that approximately 11% of the game titles worked to some extent and approximately 7% of the tested games produced real stereoscopic 3D video game play. Of the tested game titles "DropShip," "Lara Croft" and "The Matrix" produced the best true stereoscopic 3D effects. Although the 3D Adapter patent application encompasses all video game console systems, the Company has designed the present 3D Adapter to only support the PS2. Until the 3D Adapter is manufactured and has been released, as a product, the Company cannot provide any assurances that the 3D Adapter will be realized or that it will produce any revenue.

Kinoton's Turkish delight
3D-News Posted: Wednesday, December 22, 2004 (5:45 UTC) | Posted By: Webmaster

In the first installation of its kind in Turkey, Munich-based Kinoton has equipped an Istanbul cinema with a digital HD StereoVision system.

Turkish Mass Entertainment Group's Cinebonus multiplex is situated in the G-Mall shopping center in Istanbul and on Screen 7 up to 92 viewers can now experience three-dimensional entertainment provided by one of Kinoton's HD StereoVision systems.

The HD StereoVision Player is a special version of the company's DIPIT digital projection system with synchronized two-channel output, feeding two video projectors to bring pin-sharp, high definition stereoscopic images to a 3D screen almost 10 metres wide.

It uses 'passive' 3D technology, where the Player's two synchronised channels transmit separate pictures to the projectors. The light the projectors emit is oppositely polarized, as are the glasses handed out to the audience. The right eyeglass lens passes only the image produced by the right projector and the left eye can only see pictures from the left projector.

These different perceptions then generate a vivid impression of depth, creating images that Kinoton claims appear almost tangible.

The Player is able to process all current HD formats including 1080@24p and is easy to operate by the DIPIT software included. Loading and playing new content is achieved by a few clicks of a mouse.

The Cinebonus 3D screen is showing stereo film clips of between 10 and 30 minutes between 10.30 a.m. and 8.00 p.m. It shows conventional 35mm films later in the evening.

The Classic Nude in 3D at the 3D Center of Art and Photography
3D-News Posted: Saturday, December 18, 2004 (4:25 UTC) | Posted By: Webmaster

"The Classic Nude in 3D" is an exhibit of black and white photography by award winning photographer Greg Marshall. The exhibit coincides with the release of his new book by the same title. Working from classic poses, Marshall's skill as a photographer and eye for dimension make this a delight for those who enjoy fine imagery. Marshall will be a special guest at an artist reception on First Thursday, January 6th from 6 until 9 pm. He will greet guests and sign copies of his new book which will be for sale in the Center gift store. Proceeds from the book are being donated to the 3D Center and to the Global Fund for Women.

Each hour the stereo theatre will be projecting Unseen Ellis Island, an award winning 3D slide show with stunning images of Ellis Island then and now. Beautiful and nostalgic, Unseen Ellis Island is a portrait of change and forgotten memories.

The 3D Center also houses a collection of antique and contemporary stereo cameras, viewers and other devices. Information panels and interactive displays explain the phenomenon of 3D vision. The Center's collection of stereocards are available for viewing and the reference library is open to visitors. There are daily 3D slide projections.

Open Fridays, Saturdays, Sundays from 1 pm until 5 pm. Open First Thursday from 4pm until 9 pm. Admission by donation. 1928 NW Lovejoy, Portland/Oregon, USA. Tel.: 1 (503) 227-6667, Web: www.3dcenter.us.

BBN Technologies and Emory University Begin Clinical Trial of New Three-Dimensional Mammography System
3D-News Posted: Tuesday, December 14, 2004 (1:16 UTC) | Posted By: Webmaster

Technologies, a leading provider of advanced technology, research and development, today announced the beginning of a new stereoscopic digital mammography (SDM) clinical trial. The trial will take place at Emory University's Breast Imaging Center in Atlanta, GA, and is projected to continue through July 2007.

SDM is a mammography system that provides a three-dimensional, in-depth image of the breast. Previous work has shown that this new system, which is not yet FDA approved, enables a radiologist to detect and interpret breast lesions that a standard digital mammogram may fail to capture. This clinical trial will seek to confirm these findings.

The trial, which will enroll 2,000 participants, will target women with an elevated risk for developing breast cancer. Participants will receive both a standard digital mammogram and a stereoscopic digital mammogram.

Breast cancer is the second leading cause of cancer death in women, according to the American Cancer Society. One woman in eight in the United States will be diagnosed with breast cancer in her lifetime. Early detection and diagnosis is the single most relevant factor in predicting long-term survival.

"SDM is different from any other existing mammography system in its ability to provide the radiologist with a true, direct, in-depth view of the breast volume- just as you experience depth in your everyday visual experience of the world because your two eyes, being separated, see the world from slightly different viewpoints," said Dr. David Getty, principal investigator of the SDM project. "The radiologist sees, at once, all of the structure within the breast laid out in depth. He or she can directly appreciate the spatial relationship of one object to another in the volume - for example, the geometric structure of a cluster of microcalcifications, which we think may be very important in determining the presence of breast cancer.

Interpreting standard mammography images presents a challenge to radiologists, as subtle lesions in the breast may be masked by overlying or underlying normal tissue. An additional challenge arises when these layers of tissue resemble a lesion, leading to a false positive diagnosis. Stereoscopic mammography may overcome these challenges by providing a view that separates tissue in depth, making subtle lesions more visible and their characteristics far clearer, thereby aiding the radiologist's ability to detect subtle lesions and distinguish between benign and malignant lesions.

BBN's SDM system was developed by Dr. David Getty, a division scientist at BBN and a prominent researcher in the field of medical imaging. He is a fellow in the American Association for the Advancement of Science and the American Psychological Society. Dr. Getty, who holds a patent in stereo radiography, is the principal investigator of the SDM project. "Our first preliminary study using the system was conducted from 1996 to 2000 at UMass Medical Center with very promising results," said Dr. Getty.

Added Dr. Getty, "In the current standard mammography exam, two images of the breast are taken from two different viewpoints. The radiologist must examine the two images individually and must then infer from the two images how the tissue is arranged in the breast volume. With the new technology, a stereo pair of images is taken and then displayed on the new stereo mammography display system developed by BBN, using stereo display technology developed by Planar Systems.. The resulting three-dimensional image enables the radiologist to see directly how the tissue is distributed in depth in the breast."

Dr. Getty conducted the preliminary study of SDM with Dr. Carl D'Orsi, the director of Breast Imaging at Emory's Winship Cancer Institute and primary clinical investigator of the SDM trial. Dr. D'Orsi is a Fellow of the American College of Radiology, a founder of The Society of Breast Imaging and Professor of Radiology and Hematology/Oncology at Emory University in Atlanta.

"SDM is a promising new technology in the fight against breast cancer, and the start of this clinical trial is very exciting," said Dr. D'Orsi. "The goal of our study is to provide a thorough evaluation of this new x-ray mammography technique in a screening setting. Our hope is that it will prove to be a significant improvement in the early detection of breast lesions."

Dr. D'Orsi added, "We also hope that the added information in the stereo mammogram may give mammographers more confidence in their interpretation, resulting in less frequent recall of women for further work-up. "

For additional information or to enroll in the trial, please call the Breast Imaging Research Department at Winship Cancer Institute at 1 (404) 778-3009.

Opticality's Glasses-Free 3D Screens Honored by France's FNAC Retail Chain as Groundbreaking Development in Evolution of TV
3D-News Posted: Thursday, December 9, 2004 (13:59 UTC) | Posted By: Webmaster

Opticality Corporation announced that its striking "floating image" displays have been recognized by French retailing giant FNAC for their groundbreaking technology and potential impact on the future of TV. The chain is exhibiting Opticality's 50" 3D screens in eight stores in five French cities as part of a 50th anniversary awards program honoring "Exclusive Top Products" in various categories.

Opticality's technology makes images appear to float both inside and in front of LCD, plasma or other display screens without the need for special 3D viewing glasses. The company's products are currently used primarily for point-of-purchase displays and other advertising applications, but the core technology offers a means of equipping PCs and televisions to deliver a glasses-free 3D viewing experience.

FNAC recognized the Opticality screens among its top three TV honorees along with Sony and Philips products. The selections were made by FNAC's chief technology officer and consumer products division managing director after a rigorous evaluation of a wide range of electronics products on the basis of quality and innovation.

The chain is showcasing Opticality's displays with 3D landscapes and computer graphics animations in its four major stores in Paris as well as at locations in Lille, Rennes, Lyon and Toulouse. FNAC sells books, music and consumer electronics through more than 70 stores in France, Belgium, Spain, Italy, Portugal, Switzerland, Brazil and Taiwan. It is part of the Pinault-Printemps-Redoubte Group, the 20th largest retailer in Europe.

The award was announced in a special 50th birthday edition of FNAC's magazine, Contact, which has a circulation of 2 million.

"This award is indicative of the fact that our 3D display technology can make the leap from the retail floor to the living room as a technology that will someday be incorporated into PCs and TVs," said Myles A. Owens, President and CEO of Opticality. "Today, it's already having a major impact in the world of advertising; in the future, it may be as much a part of everyday life as email and the Internet. This award is significant because it recognizes that we are laying the groundwork for a major shift in entertainment platforms."

To date, more than 1,000 of Opticality's large LCD and plasma 3D screens have been placed in airports, restaurants, bars, duty-free stores, shopping malls, liquor stores, corporate lobbies, tradeshows and exhibition centers in 14 countries for advertising purposes. This includes 200 screens in a major European superstore chain that constitute the world's largest network of 3D digital signs.

The company also offers smaller screens designed for cell phones, PDAs, automobile navigation systems, and military applications; and midsize screens intended for integration into medical imaging devices and gambling and arcade gaming machines.

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