3D-News Archive December 2008


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3ality Digital's SIP2100 and Quantel's Pablo team up for NFL Stereo3D
3D-News Posted: Friday, December 26, 2008 (10:28 UTC) | Posted By: Webmaster


Stereo 3D broadcasting came another step closer earlier this month with the live Stereo 3D broadcast of the Oakland Raiders vs San Diego Chargers NFL game, which was produced by 3ality Digital and presented in three RealD-enabled theatres in the U.S. to an audience of invited guests on December 4th 2008.

Behind the scenes, 3ality Digital's SIP2100 stereoscopic analysis and correction systems and Quantel stereoscopic Pablo systems were used to post-produce a series of 3D graphic inserts for playback at sponsor venues during the live 3D broadcast.SIP 2100 The inserts came from a variety of sources and were background loaded, edited, color corrected and finished on a tight deadline on Pablo systems belonging to PlasterCITY Digital Post and 3ality Digital, with SIP2100s being used in the edit suites for all aspects of stereoscopic image analysis, especially in ‘handing off' – the process of smoothly adjusting z-space across edits. PlasterCITY is a leading digital post-production house located in Hollywood, California that specializes in file-based lab services for film, video, or tapeless post.

"Combining these two systems allowed us to finish quickly and accurately, which fit well with our tight timetable. Previously, working with graphics inserts have been very difficult when working in Stereo," said Steve Schklair, CEO of 3ality Digital Systems. "Working the two systems in tandem eliminated the need for stereoscopic trial and error. Pablo's stereo toolset, especially its live convergence and ability to work with both eyes simultaneously, meant we could hit our deadlines, and the SIP2100's real-time image processing meant we got it right first time because we could see exactly what we were doing in Stereo."

Michael Cioni, PlasterCITY Founder and Digital Intermediate Supervisor added, "What was achieved on an accelerated timeline with the Pablos and SIPs at PlasterCITY and 3ailty Digital is a glimpse at the future of Stereoscopic Broadcast post production. Specifically, it's early evidence that some of the questions people have about the practical feasibility of Stereoscopic Broadcasting are being answered today. The bottom line is that, as an industry, if we want to seize the opportunities offered by 3D broadcast, the toolset to make it a working reality is already available."

UK Stereo3D Broadcasting comes closer with Sky demo
3D-News Posted: Friday, December 26, 2008 (10:26 UTC) | Posted By: Webmaster


Sky, which already offers Europe's most comprehensive and successful HD service, is working with Quantel and other industry partners on tests that could help deliver practical Stereo3D to homes in the UK.

The move to digital Stereoscopic 3D film making has already started in earnest and now attention is focusing on Stereo3D broadcasting. Quantel is the established industry leader in the new wave of Stereo3D film with over thirty Stereo3D Pablo and iQ systems in use worldwide and has picked up eight awards in the last three months for Stereoscopic technology. At IBC in September 2008, Quantel previewed a Stereo3D version of the Enterprise sQ sever system already used by Sky for its conventional HD and SD services. In parallel, Sky has been post-producing a range of Stereo3D content including boxing, football, rugby and the entertainment show Gladiators using Quantel Pablo systems and a 3ality Digital SIP2100 Stereoscopic image analyser. The successful tests have given Sky's research and development team valuable practical experience in production and post production of high quality stereoscopic content.

Brian Lenz, Head of Product Design and Innovation at BSkyB, said, "We've been enormously encouraged by the quality of the 3D experience we delivered and the positive reaction we've had from those who've seen it. Quantel Pablo played an important role in demonstrating that it's now possible to offer a "seeing-is-believing" 3D TV experience in the home."

Quantel's Regional Director for Northern Europe, Richard Craig-McFeely, added, "Quantel is delighted that our Pablo product has played its part in Sky's ground-breaking investigations into Stereo3D broadcasting and we look forward to helping Sky take this exciting project even further in future. When our industry wants Stereo3D broadcasting, Quantel is committed to helping make that happen."

iZ3D Previews Three New 2009 3D Display Prototypes at CES
3D-News Posted: Friday, December 26, 2008 (10:24 UTC) | Posted By: Webmaster


iZ3D LLC, designer, marketer and enabler of advanced 3D visualization systems, will be featuring a hands on demonstration of three of its upcoming product prototypes for 2009. iZ3D is located in meeting room #25118M in the Gaming Showcase downstairs in South Hall 2 of the Las Vegas Convention Center.

"We are continually pioneering new areas of 3D display for consumers with new display products, stereoscopic 3D software drivers, 3D player groups, events, and networking, 3D content certification and enablement, and system solution partnerships," stated Thomas Striegler, CEO of iZ3D LLC. "Introducing three cutting-edge 3D prototypes at CES is once again proving iZ3D is the defacto industry leader in 3D solutions," he added.

The new prototypes include:

New iZ3D Immersion Series that gives users an incredible total 3D effect. It is a Triple iZ3D monitor setup with a flight or racing game simulator that really puts players in the experience!

26" iZ3D Prototype - Thought the 22-inch widescreen was awesome? Wait until you see the 26-inch version!

22" Widescreen Console Game Compatible Prototype - Now play many popular Xbox®, PS3® and Wii® games in 3D on the new iZ3D 22-inch game compatible monitor.

In addition the company will be showcasing a demo retail box and system setup displayed at iZ3D retail locations with self-running software demo and signage. A Far Cry 2 themed, custom painted iZ3D monitor and matching system from Intel®. Attendees will be able to take an up-close look at the incredible limited edition Smooth Creations painted iZ3D monitors.

The new iZ3D 22-inch monitor price of $399, roughly the price of 5-10 games, includes:

  • 22-inch widescreen switchable 3D/2D monitor
  • iZ3D output and anaglyph output drivers
  • 3 pairs of passive linear polarized glasses
  • All power and video cables
  • Quick start guide
  • 1 Year warranty
  • Technical Support
  • Free membership in iZ3D's upcoming 3D gaming league
iZ3D also offers the 22-inch monitor in six special edition custom-painted models created by Smooth Creations. These models, available only at http://www.iz3d.com, were commissioned at the request of customers that wanted their 3D monitors to stand out at LAN parties and grab attention. The custom-painted monitor price has also been reduced to $549.00

Alioscopy to Showcase Powerful Autostereoscopic 3D Display Technology in the Booth of Consumer Electronics Giant, TCL Multimedia, at the 2009 International Consumer Electronics Show (CES)
3D-News Posted: Monday, December 22, 2008 (5:54 UTC) | Posted By: Webmaster


Alioscopy(R) USA, a leading 3D technology provider, announced that TTE Corporation (a wholly-owned subsidiary of TCL Multimedia Technology Holdings Ltd), one of the world's largest consumer electronics manufacturers, will feature demonstrations of Alioscopy's state-of-the-art, 3DHD autostereoscopic (no glasses required) 3D LCD display and content creation technology in its Booth #12125, Las Vegas Convention Center, Central Hall) at the 2009 International Consumer Electronics Show (CES) taking place in Las Vegas, January 8 - 11, 2009.

CES is the world's largest consumer technology tradeshow and the industry's largest educational forum to help companies expand their businesses and understand new technology. Alioscopy's advanced 3D technology has been garnering positive reviews since its debut at InfoComm 2008, where it was awarded a coveted "Best Buzz" award; a top honor bestowed each year on new products or technologies deemed exciting and that generated the most "buzz" with analysts, press and conference attendees. The Alioscopy technology is available through direct sales and licensing agreements. It is ideal for use in a variety of industries, including media and entertainment (film, video, casino gaming and advertising/digital signage), scientific, medical, architectural, and design visualization; all benefiting from Alioscopy's unparalleled clarity, depth, brilliance and real-time capabilities.

Alioscopy's 3D technology is known for being an experience that must be seen and felt to be believed. CES conference attendees and press who wish to "just feel it(TM)" for themselves, are encouraged to come by the TTE Booth #12125 where demonstrations of Alioscopy's 3DHD 40-in. monitor displaying custom 3D content will be shown daily during CES.

"All indicators suggest that dramatic technological change is opening up new vistas and continued demand around the world for digital signage products and services with advertisers and brands," said Philippe Roche, CEO of Alioscopy USA. "As a strategic partner with TTE, Alioscopy is honored for the opportunity to demonstrate our powerful autostereoscopic display technology in their booth at CES, and explore opportunities in the emerging 3D digital signage market in China, and beyond, that don't require the cumbersome need for glasses."

Alioscopy Digital Signage
In development over the past fourteen years, Alioscopy's 3D display product, the 3DHD, developed and manufactured by Alioscopy, features a highly specialized lenticular lens that results in a truly immersive and memorable experience for the viewer. Roche emphasizes that the groundbreaking technology affords new opportunities in the burgeoning digital signage arena, especially for the promotion of 3D entertainment projects.

"The 3D market is exploding with major film studios currently investing heavily in 3D stereoscopic film projects. For companies seeking creative ways to promote digital signage entertainment content, reinforce messaging and grab people's attention, Alioscopy monitors installed in theater lobbies, retail environments and other high traffic areas, will enable the public to sneak-preview traditional stereoscopic 3D (glasses-required) films, live concerts, and more, without glasses; creating a financial boon to content developers, advertisers and film studios."

The Alioscopy Technology
Alioscopy monitors are available in both 24-inch and 40-inch models; offering multi-view solutions, for multiple ergonomic uses, and the flat-screen technology can be easily installed almost anywhere. Size options enable content developers or advertisers to choose the solution that is best suited for a particular need--be it pre-visualization, production, post-production or promotion.

Alioscopy's underlying open architecture provides an end-to-end solution that allows standard video to be shown and 3D content to be developed and rendered with leading off-the-shelf 3D software applications such as Autodesk(R) 3ds(R) Max, Autodesk(R) Maya(R), Softimage|XSI(R), MAXON CINEMA 4D and NewTek Lightwave 3D(R). Real-time capabilities enhance the experience even further by allowing the viewer to interact with 3D content as if moving through a video game. Alioscopy offers scripts and plug-ins along with a proprietary mixing software that works with proprietary visualization and 3D software. The company also offers customized support and consulting services geared to get any customer up and running quickly.

SENSIO Rolls Out its Live 3D Technology in the United States and Sells 50 New Cinema Decoding Licenses
3D-News Posted: Monday, December 22, 2008 (5:48 UTC) | Posted By: Webmaster


SENSIO Technologies Inc., creator of the SENSIO(R) 3D technology, announced the sale of 50 new licenses for its SENSIO(R) 3D cinema decoding technology for use by Cinedigm Digital Cinema Corp. ("Cinedigm"). The Live 3D technology, which enables the live broadcasting of stereoscopic events, will be implemented in 100 digital movie theatres in the United States. An initial 50 licenses were already sold last July.

The sale was made to International Datacasting Corporation, who, under their license agreement with SENSIO, sold 50 CineLive(TM) 3D systems to Cinedigm. Cinedigm deployed theaters use Doremi Cinema's DCP-2000 playback servers through which the SENSIO(R) 3D server technology is enabled. Cinedigm has the exclusivity on the SENSIO(R) 3D cinema decoding technology on the U.S. market.

"In the current economic climate, we are very pleased that the deployment of our technology in movie theatres is going as planned. Our partners recognize the potential of the Live 3D technology and the distribution of alternative content in movie theatres. Cinedigm, in conjunction with IDC, Doremi and SENSIO, is working on implementing the infrastructure that will enable moviegoers to watch a live sports match or a concert in 3D, providing them with an amazing experience", explains Nicholas Routhier, President and CEO of SENSIO.

This marks the second order of CineLive, which integrates the SENSIO cinema decoding technology with IDC's SuperFlex DVB-S2 broadband technology. Last June, Cinedigm announced its intention to deploy CineLive(TM) in 150 digital movie theatres across the United States.

Cinedigm Brings a Second Major Live Sports Event in 3D to Movie Theatres, Fans US-Wide
3D-News Posted: Wednesday, December 17, 2008 (20:34 UTC) | Posted By: Webmaster


Cinedigm Digital Cinema Corp. announced that it had struck a deal with Sony, FOX Sports and 3ality Digital to bring a second major sporting event in 3D to its national network of digitally-enabled movie theatres. On Thursday, Jan. 8, Cinedigm will carry the FedEx BCS National Championship Game between the University of Florida and the University of Oklahoma to theatres in 35 states via its proprietary CineLive(TM) satellite network using the Sensio(R) 3D Format the only system with a national footprint that can distribute live 3D cinema transmissions. Earlier this month, Cinedigm, Turner Sports and the NBA announced a live 3D broadcast of All-Star Saturday Night to multiplexes across the country. In addition to FOX Sports and Sony, top 3D entertainment technology company 3ality Digital will shoot the game and provide image transmission support for the BCS broadcast.

"We are changing the way the public enjoys movie theatres," said Bud Mayo, Chairman and CEO of Cinedigm. "Tens of thousands of sports fans around the country now will have a chance to experience one-time sporting events, live, in 3D, at their local multiplexes. We are delighted that major sports franchises and consumer brands are realizing the benefits of this new kind of entertainment for the public. Our growing national network of 80-plus top-quality theatres can help expand both the audience for sporting events, creating new revenue opportunities for sponsors and exhibitors, while giving more entertainment options to the average family."

First Commercial Live, 3D Events

While private tests and select-theatre showings of live, 3D sporting events have been conducted previously by Cinedigm and others, the BCS game on January 8th and the NBA All-Star Saturday Night on February 14th will be the first times that fans can purchase tickets to see live, 3D sporting events at hundreds of screens in neighborhood multiplexes in 35 states.

Only National Footprint for Live 3D

Cinedigm is the only digital cinema content and distribution management company that has put the technological infrastructure and distribution know-how in place to allow for this kind of large-scale national footprint. It has linked more than 80 theatres in the top DMAs to a proprietary satellite distribution network specially configured for both 2-D and 3D transmissions. It has also outfitted more than 270 additional theatres across the country for digital cinema, extending its ultimate reach to more than 3700 screens in 40 states.

Unique, Flexible Distribution Platform

Cinedigm selects and contracts with separate companies who capture the events in 3D and configure the live programming - which is then transmitted to the Company. Cinedigm then uses its satellite network to transmit a super-sharp 3D signal to a combination of digital cinema systems it has deployed to participating theatres, which can be managed via an easy-to-use Cinedigm-created interface. The Company has built its system to be vendor- and technology-neutral, giving theatres, vendors, sponsors and partners maximum flexibility when it comes to leveraging its platforms. This planning and expertise has made it the digital cinema partner of choice for the movie and entertainment industries.

Tickets and Locations

Tickets will be available as of now and will be available online for most locations. Ticket prices are set by exhibitors but are expected to range between $18 and $22. To find the nearest participating theatre, go to http://www.CinedigmEntertainment.com

MD and iZ3D Team Up to Deliver the Ultimate Gateway to Immersive 3D Entertainment
3D-News Posted: Wednesday, December 17, 2008 (5:30 UTC) | Posted By: Webmaster


iZ3D Inc., designer, developer and pioneer of advanced stereoscopic 3D visualization systems, announced that its recently released 3D monitor driver Version 1.09 is the first to include support for AMD with an ATI 3D DLP output.

This special feature, integrated exclusively for AMD customers - provides a customized 3D DLP output and is free for ATI Radeon(TM) graphics card users. The Version 1.09 driver is the latest stereoscopic 3D driver from iZ3D since the company first began releasing display drivers in 2006. The company ships 3D gaming monitors, which include a stereoscopic driver output for the iZ3D monitor and a standard anaglyph driver output. Other specialized 3D driver outputs are available at www.iz3d.com for USD$49.99 per license (each output).

To encourage 3D game play using ATI Radeon graphics cards, iZ3D is offering all ATI Radeon graphics card users a $50.00 rebate on the purchase of an iZ3D monitor. After installing the iZ3D monitor and driver, ATI Radeon graphics card users have 30 days to complete a simple form online and submit it to iZ3D to get the rebate. The rebate promotion is being promoted online and will be included in ATI Radeon graphics card packages and in-store at select retailers. For more information visit www.3drulez.com or www.iz3d.com.

"We appreciate the visual experience and excitement that is driving the trend towards 3D graphics," said Godfrey Cheng, director of technical marketing, graphics products group, AMD. "3D gamers, designers and home theater enthusiasts will appreciate the sophistication that the ATI Radeon series of graphics cards will bring to the world of 3D. Our cards enable a feature-rich, 3D gaming and home theatre experience, especially when used in conjunction with an iZ3D 22-inch widescreen 3D display solution."

iZ3D's 3D stereoscopic monitors, glasses, and software drivers deliver significant advantages over other 3D display systems. Gamers that want to experience spectacular game graphics will appreciate playing in stereoscopic 3D. Graphic artists have already embraced the iZ3D monitor as an essential tool for 3D design since it is difficult to create 3D images while viewing the design in a flat 2D environment. Movie buffs will be able to experience the immersive thrill of watching a 3D movie at home what has been only available in theaters.

"We're on a mission to bring 3D into the mainstream. Combining the blazing fast speeds and breathtaking graphics from a high-end ATI Radeon graphics card with savings on your own personal iZ3D 22-inch widescreen monitor and get a gateway to the world of 3D. AMD's selection of iZ3D's stereoscopic 3D display solution demonstrates their vision and understanding that the future of graphics is a fusion of great hardware and software. iZ3D is a true pioneer in developing great 3D imaging drivers and hardware for the gaming community," remarked Thomas Striegler, CEO of iZ3D Inc.

iZ3D developed this unique display technology to create an adjustable 3D environment without causing eyestrain, spatial disorientation, or headaches. The monitor, which is optimized for 3D viewing, can also be easily toggled into a 2D mode when required for productivity applications or email. In 3D mode, viewers see bright, sharp 3D images or video simply by wearing any of eight iZ3D passive polarized glasses. Existing PCs equipped with an ATI Radeon graphics card or most dual-output video cards easily powers the display. Specifications include: 1680 x 1050 resolution; up to 170-degree 3D viewing angle; 5ms response time; 700:1 contrast ratio; 16.7-million colors; and 300 nits.

The iZ3D Version 1.09 S-3D driver is compatible with DirectX PC games running on 32-bit or 64-bit Windows XP and Windows Vista operating systems. Most PC games released in the last five years, including many of the most popular multiplayer online, first person shooter, and role-playing games, have already been designed for 3D displays. iZ3D's optimized driver unlocks the third (depth) dimension of these 3D-ready games to allow gamers to finally play them as they were written - in 3D.

Availability and Pricing

The iZ3D 22-inch monitor has a manufacturers suggested resale price of $399.00 is currently available at online stores including www.staples.com, www.newegg.com, www.amazon.com, www.pcmall.com, www.criticalbuy.com www.iz3d.com, and other online shopping sites. iZ3D will be announcing in-store retail availability of the 3D gaming monitor soon.

The iZ3D Version 1.09 Driver is available at www.iz3d.com. The standard iZ3D S-3D output and anaglyph output are included with the purchase of an iZ3D monitor. The exclusive ATI 3D DLP output is free to AMD customers. All other drivers can be purchased at $49.99 per output.

RealD Launches First 3D Stereoscopic Converter 'PODs'
3D-News Posted: Wednesday, December 17, 2008 (5:23 UTC) | Posted By: Webmaster


RealD Pro, the world's most trusted 3D visualization source for industrial applications, has introduced the first 3D stereoscopic converter 'PODs.' The PODs present a simple conversion solution when upgrading to a new stereoscopic display monitor, such as a DLP(R) or XPOL HDTV.

The PODs automatically detect the output format from a connected display device and convert most stereo-enabled software applications from native stereoscopic output format to the required format for stereo viewing on the display monitor.

The RealD converter POD provides an immediate, affordable replacement option for CRT or LCD monitor users. When combined with DLP(R) TV kits available from RealD Pro, the user simply plugs the source data into the input port on the POD via an HDMI cable and the output HDMI cable into the 3D-ready HD TV.

The 3D converter PODs are designed specifically for research and development environments, where 3D visualization is heavily used and where departments or organizations are seeking alternatives to CRT display technology for stereoscopic applications. Industries include government and defense, entertainment, oil and gas, education, design and development, and medical.

The RealD 3D-PODs make this transition fast, easy, and inexpensive. The 3D-PODs also enable development teams to more easily present their work in front of customers or senior management, providing greater collaboration, improving productivity, reducing prototype expenses and accelerating time to market.

"RealD's introduction of 3D-POD technology brings yet another tool to the industry, cost effectively facilitating 3D visualization," said Michael Lewis, CEO of RealD. "As a leader in 3D visualization systems, RealD is committed to bringing new products to market that will enhance our customers' abilities and services."

The three PODs include dual input to checkerboard, side-by-side to horizontal interlace or checkerboard, and page-flip to checkerboard:

-- Dual Input POD - a flexible dual stream video format conversion system that converts a dual stream of data into a checkerboard output for visualization in stereo or as simultaneous independent video streams using RealD's new CrystalEyes 5 active eyewear. This POD also supports side-by-side conversion when using just a single input.

-- Side-by-Side (SBS) 3D-POD - receives and transmits a single HDMI compatible audio / video signal. When the content is received in RealD SBS format, it is automatically converted into either checkerboard or horizontal interlace format, depending on the connected display device.

-- Page Flip 3D-POD - converts a page-flip (frame sequential) stereo output to a checkerboard format for display on a DLP(R) TV. This POD is ideal for stereoscopic software applications used with CRTs.

The RealD 3D-PODs are available through RealD PRO. For further information please visit http://www.reald-corporate.com/scientific

World Premiere: Turner Sports and Cinedigm to Broadcast Live Via Satellite a Sporting Event to More Than 80 U.S. Theaters in 35 States Using SENSIO 3D Technology
3D-News Posted: Sunday, December 14, 2008 (7:06 UTC) | Posted By: Webmaster


SENSIO Technologies Inc. ("SENSIO"), creator of the SENSIO® 3D technology announced that in February, 2009, the first ever Live 3D sporting event will be broadcast to theatres across the United States on up to 160 screens. The Turner Sports' event will be presented to a paying audience in 35 states by Cinedigm Digital Cinema Corp ("Cinedigm") using their CineLiveTM product.

This first event marks a key milestone in SENSIO's business plan. Over the past year, the Company has focused on integrating its live 3D technology in the theater network of its exclusive U.S. licensee, Cinedigm. Now that the distribution infrastructure is ready, the broadcast of multiple live 3D sporting events and concerts in digitally equipped movie theaters can begin, to the greatest delight of movie buffs. "Although several 3D broadcast tests have been performed over the past two years, this is the first commercially viable event of its kind and we are extremely proud to be a part of it. We have been able to stay one step ahead of the industry and, now that the interest in Live 3D is becoming more real, our technology is not only ready, but it also is the only one to be integrated in a theater network," said SENSIO President and CEO, Nicholas Routhier.

Developed in conjunction with SENSIO and International Datacasting Corporation, ("IDC"), CineLiveTM enables the live broadcast to movie theatres of both 2D and 3D live events such as sports and concerts, and is designed to work with Cinedigm's satellite network and digital cinema systems equipped with 3D technology.

IDC's SuperFlex technology, at the heart of CineLiveTM, provides the latest in DVB-S2 broadband IP transmission needed to achieve the maximum possible throughput on satellite, essential for timely and secure delivery of movie files and also for the highest quality HD delivery for live performances.

The SENSIO® 3D technology is a leading edge solution for the encoding and decoding of stereoscopic video streams in a unique way that uses half the transmission bandwidth compared to other technologies without sacrificing image resolution. The technology is also inherently stable, eliminating legacy problems associated with eye strain and visual disorientation.

"The 3D broadcast of the Turner Sports' event will allow sports fans to undergo a thoroughly immersive experience. They will have the impression of being right there, at the match, sitting in the front rows. Moviegoers will appreciate the difference and we expect that this event will be among the first of a long series," said Cinedigm Chairman and CEO, Bud Mayo.

"Thanks to Cinedigm, the distribution infrastructure fell into place, solving the chicken and egg problem; without an infrastructure in place, no broadcasting of events - and vice versa. Given that our technology is already integrated in several sites, we intend to continue our expansion efforts in the U.S. by collaborating with our partners, Cinedigm and IDC", explains Nicholas Routhier.

Dimension Technologies Inc. signs agreements with Wells-Gardner to license and supply 3D products
3D-News Posted: Sunday, December 14, 2008 (6:53 UTC) | Posted By: Webmaster


Dimension Technologies Inc. announced that the Company signed five-year agreements to license and supply Wells-Gardner Electronics Corporation with DTI 3D products. Wells Gardner will market DTI's 3D products exclusively for the gaming, lottery, amusement and casino signage markets.

"We are very excited about the growth opportunity that our relationship with Wells-Gardner represents to feature and launch our patented 3D technology in their markets," said Arnie Lagergren, CEO of Dimension Technologies Inc. DTI is the world leader in true three-dimensional imaging on flat panels without the use of special glasses. The Company owns major patents on this breakthrough technology. Its goal is to conduct leading edge research into the creation of real 3D images, and use that research to produce market-ready products and licensable technology.

"The displays being built for Wells Gardner embody significant advances in DTI's technology," said Jesse Eichenlaub, CTO of Dimension Technologies. "The displays made for Wells Gardner products will have a very wide field of view, will be very bright and easy on the eyes, and - like all DTI displays - will be able to electronically switch between a conventional 2D display mode and eye popping real 3D. Customers will be able to display all of their existing 2D content as well as new 3D content."

"We are very excited about the 3D technology we are licensing," said Robert Lube, Wells-Gardner's Vice President of Engineering. "DTI's 3D technology has been designed specifically for the gaming market and incorporates a patented 2D/3D switch which allows game play in 2D, which is much more user friendly, eliminating eye strain. Possibilities are endless in the game play and game attract mode."

Anthony Spier, Wells-Gardner's Chairman and Chief Executive Officer noted: "This is a dramatic step in our strategy of developing proprietary products for our customers. We anticipate marketing these 3D products to our customers immediately and expect revenue to begin in 2009. We have developed what we believe are the best value 3D products in the market and we expect to obtain the leading market share in this space. We also expect to increase our LCD market share as a result of this development."

Founded in 1986, Dimension Technologies Inc. is a manufacturer of off the shelf and custom built autostereoscopic (3D without glasses) computer and video displays which are used in numerous government, commercial, education and research applications. The company holds many significant US and foreign patents on various aspects of its unique 3D display technology, and additional patents in very high resolution flat panel displays.

Meant to be Seen and Hill Thompson Give Consumers the Ability to Dimensionalize Photos
3D-News Posted: Sunday, December 14, 2008 (6:49 UTC) | Posted By: Webmaster


Meant to be Seen, the foremost authority group on stereoscopic 3D gaming and home entertainment has joined forces with Hill Thompson, a talented MTBS member, to release Photoforms, a software program that lets anyone create true stereoscopic 3D images from a 2D picture.

Similar to the experience movie goers get in 3D theaters, gamers use S-3D technology at home for superior game immersion, visual beauty and game enjoyment. In video games, stereoscopic 3D hardware makes explosions fly out of the screen and adds a depth that makes the display look like a window rather than a flat projection. Sample hardware includes iZ3D 3D monitors, TDVision head mounted displays, and a growing selection of 3D HDTVs.

Photoforms works in conjunction with free stereoscopic 3D driver software that supports windowed 3D viewing. While the utility has been tested with iZ3D LLC drivers, additional compatibility is expected as alternate driver developers offer the same ability. A future update is expected to include full screen support as well.

"Photoforms lets you transform any 2D picture into a true, stereoscopic image. The process requires the artful eye of the user. Using simple built-in tools, you manipulate the image in a real-time 3D environment with the help of 2D image depth cues and easy mouse control. The end result is a stereoscopic image that is as breathtaking as you want it to be. When you are satisfied with your piece, just take a screen capture of it, and it will be stored as a stereo image that can be played back on any 3D solution," explained Hill Thompson, Photoforms' author.

Photoforms can dimensionalize a landscape or even accentuate the 3D details of a human hand. Combined with stereoscopic drivers and a 3D display, the end result can look like a window, or have objects or people seem to reach out to the viewer.

"Hill and I are in agreement that this is a great way to draw attention to the benefits of stereoscopic 3D technology. 3D gaming and cinema are obvious, but free do it yourself 2D/3D photo conversion is an opportunity our industry can't afford to miss," said Neil Schneider, President & CEO of Meant to be Seen.

While Photoforms has an independent website, the official forums, image galleries, and beta releases of the software are being made available at mtbs3D.com, and jointly connected through the Photoforms website.

"There is a short learning curve in getting this software to work with your favorite photographs. MTBS has the largest 3D community base in the world, and we already have very active forums and galleries. This is a great addition to help grow our industry, add some fun, and let new Photoforms users benefit from our members' experience," Schneider explained.

"I have personally converted all types of images into 3D. Paintings, landscapes, people...the opportunities are endless. I think everyone will enjoy this program, and I like the idea of my software being used to help grow 3D awareness. Neil offered to help launch the software, which I thought was a great idea since Meant to be Seen is a terrific site that serves as the 3D industry's community," said Hill Thompson.

Jointly with AMD, iZ3D, Blitz Games Studios, The Game Creators, and Guild Software, Meant to be Seen is also completing its final month of survey collections for the U-DECIDE Initiative. U-DECIDE is the first industry backed effort to determine the true opinions about 3D technology in the home and cinema by experienced 3D gamers, and customers who don't yet own 3D equipment.

By visiting http://www.mtbs3D.com/udecide.shtml, respondents can let their voice be heard and have a chance of winning one of nearly 60 great prizes donated by U-DECIDE sponsors. Prizes include 3D monitors, ATI 4800 series graphics cards, and a wide selection of video games. The survey closes January 1, 2009.

"The Photoforms software is compatible with anaglyph (red/blue) glasses for those who don't yet own a true 3D display. However, just by completing a U-DECIDE survey online, you could win a 3D monitor of your own," said Schneider.

Preliminary U-DECIDE Initiative results already demonstrate that nearly all respondents want game developers to officially support stereoscopic 3D technology, and over 90% of gamers think that 3D is either "must have" or "intriguing" technology. These statistics include gamers who don't yet own 3D equipment for themselves.

To download a free copy of Photoforms and participate with its galleries and forums, visit http://www.mtbs3D.com or http://www.Photoforms.com

VZillion, Inc. Partners With Unigine Technologies to Bring Virtual Internet to Life
3D-News Posted: Sunday, December 14, 2008 (6:46 UTC) | Posted By: Webmaster


VZillion, Inc., innovator of the virtual internet, announced its highly-anticipated virtual environment, VZillion.com, will be powered by a versatile, real-time 3D engine designed by Unigine Corp., pioneers of photorealistic 3D for interactive virtual worlds. Under the licensing agreement, VZillion will increase its footprint in the rapidly expanding market of virtual entertainment and social immersive environments.

"An alliance with Unigine is the next step towards fulfilling our vision to create dynamic environments that can be used on any platform with a screen and a power source," said Antonio Collier, CEO and founder of VZillion.

Named "Best New Technology" at the 2008 3D Film & Interactive Festival earlier this month, VZillion smashes through traditional, flat, 2D web pages to create an interactive, fully navigable 3D stereoscopic Internet experience, merging the Internet, entertainment, social and business portals across one architecture. The 3D stereoscopic capabilities and cross-platform design of Unigine's engine will allow VZillion to seamlessly move beyond the desktop to mobile devices and 3D televisions.

"VZillion has the potential to fundamentally change how people communicate," said Denis Shergin, CEO of Unigine Corp. "Bringing our engine technology to innovative projects like VZillion is important to us because this partnership will demonstrate the potential of modern real-time 3D middleware."

"Unigine was an obvious choice for us," said James Piper, CTO of VZillion. "It allows our team to experiment with different forms or genres of game styles with ease; which is very important for the various features we are implementing as well as scalability. Unigine also provides regular engine and documentation updates, enabling us to leverage their API effectively. Unigine not only gives us the power to create a cross platform architecture, but a powerful 3D internet management application."

"With milestones such as a Virtual OS and dynamic virtual Internet on the horizon," said Collier. "VZillion is not simply a virtual world, but a tool for change. The strategic fusion of VZillion and Unigine will allow us to open our unique concept to members propelling an explosion of new innovations and technologies."

3D Entertainment Summit Wraps With Entertainment, Technology and Wall Street Communities Bullish on Stereoscopic 3D Entertainment for 2009
3D-News Posted: Sunday, December 14, 2008 (6:39 UTC) | Posted By: Webmaster


Unicomm, LLC, and Bob Dowling, former Editor in Chief and Publisher of The Hollywood Reporter, hosts of the 3D Entertainment Summit(TM), concluded the comprehensive and groundbreaking conference with a never before assembled group of industry leaders and visionaries.

The provocative news breaking event included two days of industry expert commentary, panel discussions defining business models and creative technique, 3D presentations of trailers, videogames and never before seen sneak previews of test footage and technology demonstrations.

More than 400 leading members of the 3D industry ecosystem and press from U.S., Canada, France, the United Kingdom and Japan met at the Hyatt Regency Century Plaza Hotel in Los Angeles. Attendees who will shape the future of 3D included a "who's who" list of studio executives, corporate CEOs, financial executives, agents, major directors and producers and actors discussing the opportunities and challenges of expanding the 3D industry across multiple areas including theatrical exhibition, broadcast television and home entertainment.

"After two intense days of discussion and debate, it is absolutely clear that 3D entertainment is enjoying a strong growth curve with 15% of total box office revenues expected to come from 3D movie releases in 2009," said Robert Dowling, co-producer, 3D Entertainment Summit. "With Wall Street analysts actively covering 3D, major sporting events being displayed live in 3D, leading directors signing on for event film releases in 2009 and 2010, videogame companies announcing 3D console titles, the immersive world of 3D entertainment is clearly the road to the future of entertainment."

Key 3D Entertainment Summit Highlights included:

-- Jeffrey Katzenberg, CEO of DreamWorks Animation keynote presentation on the future of 3D -- Journey to the Center of the Earth Director Eric Brevig and Producer Charlotte Huggins discussing how the creative use of 3D enhances storytelling -- Mark Zoradi, President of Disney Studios Motion Picture Group, wowing attendees with sneak previews of its 17 digital 3D releases -- David Hill, Chairman and CEO, Fox Television Sports Group, announcing Fox's 3D Broadcast of the College Football BCS game and noting his interest in the creative challenges of getting 3D TV sports to be successful. -- Director James Cameron and 3D cinematography pioneer Vince Pace together challenging the creative community to get their hands on stereoscopic camera gear and learn how to tell stories in new ways -- Blitz Games announcing new technology allowing PS3 and XBOX 360 to provide Stereoscopic 3D gaming now -- Panasonic demonstrating a prototype of a 103 inch Stereoscopic 3D plasma TV to prepare for wider availability of 3D home entertainment.

"The leaders of the 3D entertainment movement were all present this week at the event," stated John Golicz, CEO of Unicomm and the event's co-producer and organizer. "Clearly this was the one place where industry visionaries gathered to create and a new industry, paving the way for an even bigger industry event next fall."

For more information about future 3D Entertainment Summit events in 2009, please visit the event Web site at http://www.3d-summit.com

3D Monitor has gone Mainstream – Sets Price for Wide Holiday Distribution
3D-News Posted: Sunday, December 14, 2008 (6:35 UTC) | Posted By: Webmaster


iZ3D LLC, designer, marketer and enabler of advanced 3D visualization systems, has been quietly but actively promoting the adoption of 3D display technology since 2007. Now the company's breakthrough approach, widely hailed by users as delivering a premier 3D experience, is being priced to make it affordable to casual and enthusiast gamers.

Effective December 1st, the manufacturer's suggested resale price for the company's 22-inch widescreen switchable 3D/2D monitor will be $399.00. The new price has already been reflected at various online e-tailers with plans for availability at in-store retailers to be disclosed in the coming weeks.

"3D isn't new but our approach to it is. We're pioneering new 3D with active programs in display and glasses design, stereoscopic 3D software drivers and media players, 3D players groups, events, and networking, 3D content certification and enablement, and system solution partnerships," stated Thomas Striegler, CEO of iZ3D LLC. The price change, which makes our solution more affordable than ever, is just the latest 3D milestone we've crossed as the leader in this new frontier," he added.

iZ3D premiered its first generation 17-inch 3D monitor in 2006. Improvements in the technology, design, and in-house software drivers converged in 2007 with the release of the 22-inch widescreen model. While critically acclaimed and hailed by customers, the initial price of $999 was beyond the reach of most gamers.

The new $399 solution price, roughly the price of 5-10 games, includes:

* 22-inch widescreen switchable 3D/2D monitor
* iZ3D output and anaglyph output drivers
* 3 pairs of passive linear polarized glasses
* All power and video cables
* Quick start guide
* 1 Year warranty
* Technical Support
* Free membership in iZ3D's upcoming 3D gaming league

iZ3D also offers the 22-inch monitor in six special edition custom-painted models created by Smooth Creations. These models, available only at www.iz3d.com, were commissioned at the request of customers that wanted their 3D monitors to stand out at LAN parties and grab attention. The custom-painted monitor price has also been reduced to $549.00

The iZ3D solution includes a widescreen monitor, viewing glasses, and software drivers. iZ3D developed this unique technology to create an adjustable viewing environment that delivers 3D without the eyestrain, spatial disorientation, or headaches commonly associated with other 3D approaches.

The 22-inch monitor, which is optimized for 3D viewing, can also be easily toggled into a 2D mode when required for productivity applications or email. In 3D mode, viewers see bright, sharp 3D images or video simply by installing the software driver and wearing any of eight iZ3D passive polarized glasses. New or existing PCs equipped with a dual-output video card easily power the display.

Monitor Specifications include:

- 1680 x 1050 resolution
- Up to 170-degree 3D viewing angle
- 5ms response time
- 700:1 contrast ratio
- 16.7-million colors
- 300 nits

Most PC games released in the last five years, including many of the most popular multiplayer online, first person shooter, and role-playing games, have already been designed for 3D displays. iZ3D's optimized driver unlocks the third (depth) dimension of these 3D-ready games to allow gamers to finally play them as they were written – in 3D.

Video Games the Biggest Winner of 3D Customer Demand
3D-News Posted: Sunday, December 14, 2008 (6:23 UTC) | Posted By: Webmaster


Meant to be Seen, the foremost authority group on stereoscopic 3D (S-3D) gaming and home entertainment, has announced the preliminary results of the U-DECIDE Initiative, an ongoing study of what customers think of 3D entertainment technologies and why.

Stereoscopic 3D refers to the ability to display true volumetric 3D content through 2D media. Examples include explosions that pop out of the screen, and a sense of depth that makes viewers think they can reach inside the screen.

Made possible with the assistance of AMD, iZ3D, Blitz Games Studios, The Game Creators and Guild Software, U-DECIDE has become the most credible determination of what customers think of 3D entertainment with hopes of dispelling the leading myths and assumptions about the technology.

The U-DECIDE Initiative was designed to capture customer opinions in two separate online surveys. One was for traditional gamers who don't yet own 3D equipment, and the other was for experienced stereoscopic 3D gamers and consumers. Each respondent was required to answer 26 multipart questions.

"3D is often judged before being seen. We wanted to learn how far apart the opinions were of traditional 2D and experienced 3D customers so our industry can have a reasonable measure of where we are, and how far we can go. Currently, the number of completed surveys is nearly equal between the customer types, and this makes the data invaluable," said Neil Schneider, President & CEO of Meant to be Seen.

Information learned from 2D and 3D customers include 3D hardware quality expectations, perceived deterrents to 3D technology, motivators or messages that connect with customers at a marketing level, brand awareness for leading products and companies, gaming performance expectations depending on game type, and much more.

The first finding is that only a minority of 2D customers think that 3D is tacky or uncomfortable. Nearly 26% of respondents think 3D is a "must have" technology, and over 65% find it "intriguing." Less than 4% think 3D is "tacky," and just over 5% think 3D "sounds uncomfortable."

For inexperienced 2D and existing 3D customers, wearing comfortable 3D glasses is an insignificant barrier to the technology for some types of content. Only 12% of 2D customers object to 3D glasses for video games, while this climbs to almost 30% for 3D broadcast television. Experienced 3D customers are more forgiving with a 3% objection level for video games, and 12% for broadcast television. Blu-ray movies fall in-between with 16% glasses objection for 2D, and 4% for experienced 3D customers.

All respondents are nearly unanimous about one market. Stereoscopic 3D is most suitable for video games with an 87% suitability rating by 2D, and nearly 97% rating by experienced 3D gamers. Without yet owning the technology for themselves, 93% of 2D customers want game developers to officially support true 3D in their games, and this climbs to 99% amongst 3D gamers.

"The customers have spoken, and it is clear that game developers have a real consumer need that requires answering. These findings will help them get it right the first time," said Schneider.

Suitability ratings varied widely for Blu-ray, sporting events, and broadcast television. In-depth analysis will be announced in the formal U-DECIDE Initiative report.

"Success in the at-home 3D cinema and content markets is going to be more selective, and this new data will help ensure that 3D efforts tie in with customer demand for the best sales results," Schneider explained.

The findings are still considered preliminary, and the surveys will remain open until January 1st, 2009. Participating respondents will qualify for a draw to win one of nearly 60 prizes including iZ3D 3D monitors, ATI GPUs, and a wide selection of video games by Blitz Games Studios, The Game Creators, and Guild Software. Gamers of all experience levels are encouraged to participate at http://www.mtbs3d.com/udecide.shtml

Preliminary graphics charts are available for download from mtbs3D.com in the U-DECIDE sub-menu, and the complete report is expected to be available for purchase in January 2009. Committed MTBS partners and qualified game developers who accept complementary MTBS Certification can get the report for free.

To date, leading game developers on record for MTBS certification include Epic Games for Unreal Tournament 3, The Game Creators for DarkBasic Professional, and Unigine for their game engine by the same name - the first modern game engine to natively support S-3D hardware solutions without a driver. More announcements are pending.

Meant to be Seen is made possible by unrestricted education grants from iZ3D LLC and TDVision Corp. Non-proprietary in nature, MTBS welcomes additional industry involvement to help grow the popularity and effective use of consumer stereoscopic 3D technologies.

Blitz Unveils Stereoscopic 3D Game Tech
3D-News Posted: Sunday, December 14, 2008 (6:18 UTC) | Posted By: Webmaster


UK-based Blitz Games Studios (Tak and the Guardians of Gross, Bratz: Girls Really Rock) says its proprietary technology enables stereoscopic 3D on Xbox 360 and Playstation 3 games, and it demonstrated the tech for the first time at Los Angeles' 3D Entertainment Summit.

The company says its in-house tech can "replicate the full HD 3D experience" as seen in 3D theaters.

Blitz Games co-founder and CTO Andrew Oliver says that 3D games will be "even more immersive" than existing titles, but noted that the industry still needs to learn design issues associated with using 3D.

The company says its technology allows for its games to run in both 2D and 3D in a single version by "simply flicking a switch," and Oliver also expects that 3D-capable television sets are likely to gain in popularity as more compatible film and game content proliferates.

"Our BlitzTech technology will prove beyond all doubt that we are already doing what some industry experts have said is impossible on today's game consoles," claims Oliver. "Our highly tuned engine is capable of producing real-time interactive graphics that are close to offline rendered CG movie quality."

Panasonic Develops World's First 3D Full HD Plasma Theater System
3D-News Posted: Monday, December 1, 2008 (17:41 UTC) | Posted By: Webmaster


Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is known, has developed the world's first 3D full HD Plasma Theater System, which enables the viewing of true-to-life 3D images by using a 103-inch plasma television and a Blu-ray Disc (BD) player, distributing full high-definition (HD) (1920 x 1080 pixels) images to left eye and right eye. Panasonic presented this system at CEATEC JAPAN 2008, which was held recently.

Human beings feel the 3D impression because each of the left and right eyes recognizes different images. Panasonic's system comprises a 103-inch plasma television and a BD player that plays back BD onto which 3D images, consisting of left- and right-sided 1080p full HD images, are recorded. By wearing active shutter glasses that work in synchronization with the plasma television, the viewer is able to experience 3D images formed with twice the volume of information as regular full HD images, and enjoy them together with high quality surround sound. This system enables full HD signal processing on each of the left and right images in every process - recording, playback and display.

Previous consumer 3D display systems have encountered many different problems, including reduced vertical resolution caused by a 3D display method that divides the scanning lines between the left and right eyes, and picture quality degradation caused by pixel skipping that results from the squeezing of two (left and right) screens' worth of full HD images into one screen's worth of data capacity for image storage and transmission. Until now, there has not been a system capable of displaying the equivalent quality to original master of Hollywood 3D movies.

Panasonic has developed the following technologies for realizing the new system.

  1. Plasma display: The performance of Panasonic's plasma panels, whose self-illumination allows for excellent video response, has been brought out to the fullest extent in the development of a 3D driving system that displays the left and right images together as full HD images.

  2. BD: Using the optical disc technology cultivated by Panasonic over many years, and the authoring technology developed by Panasonic Hollywood Laboratory (PHL), it has been possible to record 3D images - consisting of respective left and right 1080p full HD images - onto a single, standard BD.

  3. BD player: Panasonic has developed a technology to decode and play back the left and right full HD image data recorded to the BD in real time.

  4. 3D images: Panasonic has produced 3D contents that allow the viewers to experience fascinating 3D images, including dynamic images of athletes at the Olympic Games, and animated movies by Hollywood. These contents will be shown in a special theater set up in the Panasonic booth in Hall 3 at CEATEC JAPAN 2008.
Panasonic will work to promote the 3D system by standardization of 3D format at Blu-ray Disc Association (BDA), with the cooperation of the Hollywood studios and consumer electric companies which are members of BDA, in order to allow consumers to enjoy 3D images in the comfort of their own homes.

Darkworks, Trioviz Partner For 3D Game Technology
3D-News Posted: Monday, December 1, 2008 (17:31 UTC) | Posted By: Webmaster


Paris-based developer Darkworks announced an exclusive partnership with Trioviz to use its 3D technology to create PC and console games that make "fully 3D interactive experiences" possible on ordinary televisions using a pair of Trioviz glasses and no other special equipment.

Trioviz says that its technology differs from traditional red-and-blue 3D glasses, as it is designed to offer natural colors and sharp images without any "ghosting." The company also claims that users will not suffer from discomfort, fatigue, eye strain, or headaches with its glasses.

Trioviz technology can be applied to movie or video that has been produced in stereoscopic 3D or by using depth information contained in the images. With video games, specific information is polled from game data and used to produce the 3D result in real-time. Artistic directors and designers can adjust a range of parameters for the desired visual result.

As part of the partnership, Darkworks is working on a Software Development Kit that gives other studios access to the technology. The technology will eventually be ported to consoles and be available for major game engines.

Founded in 1998 and employing 110 developers, Darkworks's previously released projects include Alone in The Dark: The New Nightmare and Cold Fear. It is currently working on I Am Alive, an action and survival game for PlayStation 3, Xbox 360, and PC, scheduled for a spring 2009 release and to be published by Ubisoft.

"This technology allows us to provide an incredible 3D gaming experience on existing CRT, Plasma and LCD TVs," says Darkworks product development manager Alexis Arragon. "We’re excited about the possibilities and opportunities that this will open up for us as game developers for consumers to enjoy. Full 3D gaming is the next revolution in video games. Consumers will be amazed at the depth of experience that we can provide with this technology."

Stereoscopy.com 3D-News (ISSN: 1612-6823) is published monthly by Stereoscopy.com, P.O. Box 102634, 70022 Stuttgart, Germany.
Editor-in-Chief: Alexander Klein.

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