3D-News Archive December 2009


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TDVision Systems and CyberLink Announce Full HD Stereoscopic Video Decoding Solution Compatible with NVIDIA 3D Vision
3D-News Posted: Thursday, December 31, 2009 (6:43 UTC) | Posted By: Webmaster


TDVision Systems Inc. and CyberLink will showcase their full HD 3D solutions at the 2010 Consumer Electronics Show in Las Vegas. CyberLink's PowerDVD video player software, integrated with TDVision's 2D Delta decoding technology, delivers full HD 3D video decoding capabilities. TDVision is the world's leading innovator in Full HD 3D (1920x1080 per-view) video encoding and decoding sector and was recently honored as the 3D Innovator of the Year by IMS research.

"With 3D technology gaining huge attention in movie industry, we are set to embark on the next wave in digital home entertainment," said Alice H. Chang, chief executive officer of CyberLink. "TDVision is known for its innovations in the 3D technology space. We are able to leverage those innovations in our video playback software, PowerDVD, to deliver a unique 3D experience that all consumers can enjoy at home."

The 2D Delta Format, invented and patented by TDVision Systems, makes use of redundancies between the left and right stereoscopic views. This is accomplished by encoding a full resolution 2D view and only the Delta Difference information between the left and the right views. This difference is stored into the video stream in a format that updated decoders and 3D displays can play out in any 3D format at the highest quality possible while legacy 2D televisions and decoders play the stream in 2D, making the system fully backward compatible and display agnostic.

The 2D Delta format is also known as TDVCodec and is a key part of the "Multiview Video Coding" (MVC) codec (ISO-MPEG-14496-10:2008, Amendment 1), an extension to the ITU-T H.264 Advanced Video Coding (AVC) recently adopted by the Blu-ray Disc Association as the "Blu-ray 3DTM" specification.

TDVision is also partnering with NVIDIA to provide a premium 3D experience in households around the world.

"2010 is the year of 3D, and NVIDIA is leading the industry to enable a high quality, PC 3D platform for the home that lets users enjoy a variety of 3D content," said Phil Eisler, general manager of 3D Vision at NVIDIA. "Our NVIDIA 3D Vision active shutter glasses offer full resolution, 1080p 3D, and coupled with the CyberLink PowerDVD and TDVision's TDVCodec, achieves a premium viewing experience with Blu-ray, IPTV, and user generated content."

The latest achievements of major players in the stereoscopic ecosystem, makes possible massive adoption of 3D to the home at the highest quality available.

"The industry has developed the necessary elements including the content, players and the displays to support full HD per eye resolutions. Our TDVCodec is the bridge that will deliver this content to the home in an optimized format," said Manuel Gutierrez Novelo, CEO and Founder of TDVision Systems, Inc. "In addition, we are proud to announce that TDVision was recently chosen by an independent consultant in Europe for the UK Broadcast system as the optimal way to deliver stereoscopic 3D to the home via ATSC, Cable, Satellite, Download and IPTV."

This year's Consumer Electronics Show in Las Vegas will showcase full HD 3D encoding and display.

"Other 3D distribution formats that are half resolution (also known as frame compatible) are doomed" said Ethan Schur, TDVision CMO and 3D@Home ST3 Chair.

JVC Kenwood Group and RealD Partner for 3D Business
3D-News Posted: Wednesday, December 23, 2009 (8:08 UTC) | Posted By: Webmaster


3D technology leader RealD announced an agreement with JVC KENWOOD Holdings, Inc. to license multiple RealD technologies including the proprietary stereoscopic RealD Format. The RealD Format and other RealD 3D technologies will see integrated support in JVC 3D products including 3D LCD monitors.

"We are delighted to establish a partnership with RealD, a global leader in 3D technology for cinema, which will allow us to build on our solid track record of technological development for Hollywood and related markets," said Haruo Kawahara, Chairman, President and CEO of JVC KENWOOD Holdings, Inc. "We are confident this will lead to a dramatic increase in our 3D-imaging device business."

"Our partnership with JVC will give the market high-quality displays capable of delivering exceptional 3D visuals. We look forward to JVC leveraging RealD's three decades of 3D technology experience to capture the full capabilities of their unique 3D visualization products," added Michael V. Lewis, Chairman and CEO of RealD.

The RealD Format is a proprietary version of a side-by-side 3D format that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of HD-quality 3D content to any 3D-enabled display type. The RealD Format uses a unique set of filters and other technologies making it compatible with today's HD infrastructure for high-quality 3D delivered via broadcast, packaged media or the Internet.

One of the product lines to integrate RealD 3D technology will be JVC's 3D LCD displays utilizing Xpol polarizer and passive circular polarized 3D eyewear. The company's distinctive high-quality 3D visual engine paired with RealD technology will allow the displays to deliver a natural flicker-free HD 3D experience.

Da-Lite's 3D Virtual Grey Projection Screen Increases Brightness Over 40 Percent
3D-News Posted: Tuesday, December 22, 2009 (7:36 UTC) | Posted By: Webmaster


In a move to meet the market demand for its 3D Virtual Grey front projection screen material, Da-Lite Screen Company has increased the gain on this innovative screen fabric by over 40 percent. The recently introduced 3D Virtual Grey with a gain of 1.85 replaces the previous 1.3 gain fabric that provides a dramatic improvement in the brightness of the projected image, while maintaining the superior 99 percent polar retention of the previous material.

"Although 3D Virtual Grey was introduced less than 12 months ago," stated Wendy Long, Da-Lite's Vice President of Marketing, "we are continually improving our proprietary projection screen fabrics through better chemistry and listening to the market."

Since the introduction of Da-Lite's 3D Virtual Grey front projection screen and its companion rear projection fabric, 3D Virtual Black, the market for 3D has literally exploded. "Da-Lite continues to be at the forefront of the passive stereoscopic 3D revolution that is seeing tremendous growth in both commercial and consumer applications," continued Long.

"The 40 percent increase in brightness of the improved 3D Virtual Grey front projection screen is a direct result of meeting with both projector manufacturers and 3D content providers whose participation is essential for the continued growth of this exciting market."

Designed specifically for 3D front projection systems, 3D Virtual Grey is a flexible projection fabric that retains 99 percent of polarized light. Other characteristics include the ability to maintain high extinction values, virtually eliminate ghosting or crosstalk common with stereoscopic 3D projection and excellent image contrast. 3D Virtual Grey offers a 1.85 gain, which is compatible with low levels of ambient light and is available in seamless sizes up to 16' in height.

MASTERIMAGE Co. Ltd Acquired By Symphony 3D Holdings
3D-News Posted: Sunday, December 20, 2009 (8:56 UTC) | Posted By: Webmaster


MASTERIMAGE Co., Ltd, maker of the fastest growing Theatrical, Display and Mobile 3D imaging systems announced that it has been acquired by US based Symphony 3D Holdings. The new company, now called MASTERIMAGE 3D, LLC, has been capitalized with a new investment of 15 Million USD. The company’s aggressive growth combined with its acquisition and investment is evidence that the company has become a major player in the 3D marketplace.

Thanks to this substantial capital infusion and its new ownership, the U.S. based MASTERIMAGE is well positioned to advance in every area of its business. The company is now focused on the expansion and diversification of its markets and has new manufacturing agreements with KDC Corporation. Through the expansion of its research and development, MASTERIMAGE will provide superior products and services to the market.

MASTERIMAGE has grown under the vision and leadership of its founder, Mr. Younghoon Lee. "Since our launch, MASTERIMAGE has been committed to providing superior products that create the best immersive 3D viewing experience," said Mr. Lee. "This investment will allow MASTERIMAGE to reach a new level of commercial success equal to our advanced 3D solutions."

MASTERIMAGE has 3D industry solutions that cross a variety of platforms including stereoscopic and auto-stereoscopic products for mobile devices, theatre systems, medical imaging and the plasma and LCD display markets. By January 2010, MASTERIMAGE will have approximately 1,000 theatrical 3D systems installed worldwide and have enabled over 300,000 auto-stereoscopic mobile devices that allow viewers to experience 3D content without the use of glasses.

Disney's Toy Story 3 to be Released in IMAX(R) 3D on June 18, 2010
3D-News Posted: Sunday, December 20, 2009 (8:35 UTC) | Posted By: Webmaster


IMAX Corporation and Walt Disney Studios Motion Pictures announced that Toy Story 3, the third installment of the blockbuster hit franchise Toy Story, will be released to IMAX(R) 3D theatres simultaneously with its wide release on June 18, 2010. Toy Story 3 will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with proprietary IMAX DMR(R) (Digital Re-mastering) technology.

Commenting on the announcement Bob Chapek, president, Distribution, The Walt Disney Studios, said, "We're very excited to once again unite Disney Digital 3D with The IMAX Experience, and to do it for the long-awaited release of Toy Story 3 is a real treat. A film like this is designed to take audiences on an exciting thrill-ride adventure, making it a perfect match for both 3D and IMAX."

"We have always envisioned the Toy Story franchise as an ideal fit for The IMAX Experience and we're very happy to finally turn that vision into a reality," said IMAX CEO Richard L. Gelfond. "This film also fits nicely into our 2010 lineup, ensuring that families will be able to start the summer holidays with a fun Disney release in IMAX."

"Pixar's beloved films have changed the way people go to the movies. IMAX is proud to be working with both Pixar and Disney, who like IMAX, strive to transport moviegoers to incredible places that people only dream about visiting," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "In IMAX 3D and through the power of Randy Newman's incomparable music, audiences will be able to see and hear Woody, Buzz, and the rest of the larger than life characters of Toy Story in a whole new way."

The creators of the beloved "Toy Story" films re-open the toy box and bring moviegoers back to the delightful world of our favorite gang of toy characters in Toy Story 3. As Andy prepares to depart for college, Buzz, Woody and the rest of his loyal toys are troubled about their uncertain future. Directed by Lee Unkrich (co-director of "Toy Story 2" and "Finding Nemo"), Toy Story 3 is a comical new adventure in Disney Digital 3D(TM) that lands the toys in a room full untamed tots who can't wait to get their sticky little fingers on these "new" toys. It's pandemonium as they try to stay together, ensuring "no toy gets left behind." Meanwhile, Barbie comes face to plastic face with Ken (yes, that Ken). Pixar veteran Darla K. Anderson ("Cars," "Monsters, Inc.") produces, while Michael Arndt, Academy Award(R)-winning screenwriter of "Little Miss Sunshine," brings his unique talents and comedic sensibilities.

Sony and RealD Partner to Bring 3D to the Home
3D-News Posted: Sunday, December 20, 2009 (8:31 UTC) | Posted By: Webmaster


Sony Corporation and RealD announced a technology partnership aiming to provide immersive 3D home entertainment to consumers beginning in 2010. The pact includes Sony licensing the stereoscopic RealD Format, know-how in producing active and passive 3D eyewear and other RealD technologies. Sony and RealD have been closely working together to create a better 3D experience at movie theaters for years. The parties will now join forces to deliver a similar premium 3D entertainment experience to the home.

"Sony has its proprietary LCD panel driving technology to reproduce full HD 3D images on the screen of new "BRAVIA" LCD TVs, which will work in sync with new 3D eyewear based on RealD's technology. We are excited to work with RealD in bringing 3D to the home," said Hiroshi Yoshioka, Executive Deputy President, Officer in charge of Consumer Products and Devices Group, Sony Corporation.

"We are thrilled to partner with Sony on 3D eyewear and to integrate support for the RealD Format into Sony 'BRAVIA' LCD TVs and other Sony products. This collaboration enables the distribution of high-quality 3D content to Sony displays through the existing HD infrastructure, a vital element to the widespread adoption of 3D in the home," added Michael V. Lewis, Chairman and CEO of RealD.

The companies are working in partnership to bring to market 3D compatible "BRAVIA" LCD high definition TVs and other consumer products in Sony's current and future portfolio that will support the stereoscopic RealD Format. The RealD Format is a side-by-side 3D format capable of delivering crisp, clear, high-quality 3D utilizing all channels of the existing HD broadcast infrastructure.

'Sacred Sites' and 'A Program of Short 3D Videos' at the 3D Center of Art and Photography
3D-News Posted: Sunday, December 20, 2009 (8:28 UTC) | Posted By: Webmaster


"Sacred Sites," by Dale Walsh, in the GALLERY: January 7th - February 28th, 2010

"This is a selection of stereoscopic imagery of sacred urban and natural environments at times juxtaposed with their profane counterparts. It is a celebration of different perspectives, cultures and people. It is also an attempt to understand and learn from the other cultures. It is a search for meaning. It is connecting to something beyond one’s own individual reality." - Dale Walsh

The images date from 1986 to present and include photographs from Australia, Asia, North and South America.


A Program of Short 3D Videos: "Moving Still" by Santiago Caicedo, "Skydiving" by Eric Deren, "Elevation" by Eric Kurland, and "Fireworks" by Takashi Sekitani, in the STEREO THEATRE: Continuing through January 31st, 2010

"Moving Still" uses stunning animation to turn an everyday Parisian train ride into an apocalyptic vision. "Skydiving" puts the viewer right into the action with a head-mounted 3D video camera. It captures group dive maneuvers that induce breathlessness.

"Elevation" tells a serio-comic tale of a woman trapped in an elevator with a clown.

"Fireworks" presents the brilliance of a Japanese fireworks display with outstanding 3D night videography.

The 3D Center also houses a collection of antique and contemporary stereo cameras, viewers and other devices. Information panels and interactive displays explain the phenomenon of 3D vision. The Center's collection of stereocards are available for viewing and the reference library is open to visitors. There are daily 3D slide projections.

Open Thursday to Saturday from 11am to 5pm, Sunday from 1pm to 5pm. First Thursday 6-9pm. Admission $5 adult (over 15), Free all day First Thursdays. 1928 NW Lovejoy, Portland/Oregon, USA. Tel.: 1 (503) 227-6667, Web: www.3dcenter.us

SENSIO to promote its NEW mVC compatible 3D distribution solution at CES 2010
3D-News Posted: Sunday, December 20, 2009 (8:18 UTC) | Posted By: Webmaster


SENSIO Technologies Inc., leader in the development of stereoscopic 3D digital compression, decompression and display formatting solutions, announced that it will present its latest 3D distribution solution at the Consumer Electronics Show ("CES") in Las Vegas from January 7 to 10. This solution is fully compatible with the recently announced Multiview Video Coding ("MVC") specification adopted by the Blu-ray Disc Association, and will be in demonstration along with SENSIO’s original 3D solution for the distribution of 3D content on multiple platforms and multiple distribution streams. At SENSIO’s booth (South Hall, 20931), visitors will view exciting immersive experiences at its many platform demonstration stations; play Ubisoft’s Avatar: The Game on an Xbox®, order films or sports thanks to video-on-demand, watch a concert on-line and catch an HD 3D movie on Blu-ray.

Having already achieved several industry firsts – the first to distribute an HD 3D solution, the first to distribute a live 3D broadcast and the first 3D format standard – SENSIO will demonstrate a, fully functional, complete distribution ecosystem for deployment into the typical consumers’ home.

"The message visitors will get when they visit our booth is that 3D is available now and that there are a variety of SENSIO® 3D enabled products working today; a Sagem set top box, an Aspen Media server, Hyundai IT 3DTVs and CyberLink PowerDVD software player. Whether the consumer is using a game console, or is downloading via video-on-demand, watching a concert on-line or sitting in his home theater watching a 3D movie on his Blu-ray player, our technology works using existing delivery platforms the consumer has in his home right now" states Nicholas Routhier, SENSIO’s President and Chief Executive Officer.

"We provide the format that bridges all 3D content and consumer electronics found in the home. At CES, we will demonstrate that we support existing formats as well as new distribution formats such as MVC" notes Mr. Etienne Fortin, Chief Technology Officer.

AVATAR World and U.S. Premieres Tap RealD 3D
3D-News Posted: Thursday, December 17, 2009 (19:41 UTC) | Posted By: Webmaster


The world and U.S. premieres of Twentieth Century Fox and James Cameron's highly-anticipated AVATAR are being shown in industry-leading RealD 3D. The U.S. premiere in Los Angeles on December 16, 2009, will see the legendary Grauman's Chinese Theatre upgraded to RealD 3D using the company's XL Cinema System, marking the first time 3D has been displayed in the opulent theatre. The Mann Chinese was one of RealD's flagship installations and has been a showcase for RealD 3D for films to-date.

"We are excited that this landmark event is taking place using RealD's 3D technology at one of our first ever installation locations," said Michael V. Lewis, Chairman and CEO of RealD. "This film sets a new bar for 3D and we can't wait for fans all over the world to experience AVATAR in RealD 3D on our world's largest 3D platform beginning December 18th."

The world premiere of AVATAR held on December 10th also featured RealD's XL Cinema System powering the Odeon Leicester Square in London. A capacity crowd of celebrities and VIP guests experienced the epic adventure in crisp, clear RealD 3D, the UK and Europe's preferred 3D system.

RealD recently announced that it crossed the 100 million milestone for attendance at RealD 3D-equipped theatres, generating over $1 billion at the box office. The company continues to grow at an industry-leading clip, tallying 200% growth in the 2009 calendar year, and today has a 3D cinema platform that includes over 9,500 screens under contract and 4,800 screens installed in 48 countries with 300 exhibition partners.

AVATAR takes us to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, the Oscar®-winning director of "Titanic," first conceived the film 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, AVATAR, a live action film with a new generation of special effects, delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.

World's First 3D Laser Projector Unveiled by Prismatic Magic
3D-News Posted: Thursday, December 17, 2009 (19:40 UTC) | Posted By: Webmaster


Prismatic Magic, LLC, introduced Laser-3D, the world's first 3D laser projection system on the eve of the 50th anniversary (in 2010) of the invention of the laser. Laser-3D combines the vibrant, scintillating colors of traditional laser-light shows with full-color, stereoscopic 3D technology. Laser-3D marks the latest technical milestone in Prismatic Magic's effort to enhance laser projection technology for novel applications in entertainment and academic settings.

"Laser-3D is unique in that it fuses two of the most popular concepts in the public consciousness, 'lasers' and '3D', into a single, dazzling visualization medium," said Christopher Volpe, Ph.D., Prismatic Magic's president. "And we believe that Laser-3D is an important step towards the holy grail of projection technology - free-floating, holographic objects."

Prismatic Magic's Laser-3D is an extension of 3D technology developed by Infitec GmbH, the same high-quality 3D system used by Dolby 3D Digital Cinema(TM). "We designed Laser-3D around Infitec's 3D format because, in comparison to other stereoscopic formats, it clearly results in the most realistic 3D effect." said Dr. Volpe. "It also is the most versatile."

Laser-3D works by generating left and right duplicate images that are slightly offset from one another. Each image is projected by its own dedicated red, green, and blue (RGB) laser subsystem. The laser wavelengths of each subsystem are tuned 10-30 nanometers from one another in order to match the optical transmission of Infitec's reusable 3D glasses. By allowing each eye to see only one RGB image, the 3D glasses create a stereoscopic parallax, which is interpreted by the wearer as a full-color, 3D laser image.

"Prismatic Magic's experience with laser projection and our experience in 3D complement one another in an ideal way to form a new and unique product," said Helmut Jorke, the founder and CEO of Infitec.

Laser-3D is projected onto any lightly-colored, smooth surface. No special screen is required. The system is compact and portable allowing transport and projection indoors and outdoors.

Eight complete 40-minute 3D programs are expected to be initially available, with additional content created on an ongoing basis. Laser-3D systems are expected to be commercially available early 2010.

Sony HD Cameras Bring 'Avatar' to Life in 3D
3D-News Posted: Tuesday, December 15, 2009 (17:35 UTC) | Posted By: Webmaster


The human outpost on Pandora, remotely controlled biological bodies and the Na'vi civilization all form the story of the much-anticipated blockbuster "Avatar." To bring these elements to life in a visually immersive 3D experience, the moviemakers used Sony high-definition digital cinematography cameras.

The movie combines live action sequences with state-of-the-art special effects and, according to the production teams, the Sony cameras were the right choice to deliver the story's vision.

Vince Pace, veteran cinematographer and 3D technology expert, co-developed the 3D camera rigs, which use Sony cameras specially modified for the movie's requirements for stereoscopic image capture and production.

"Avatar" used eight Sony HDC-F950 cameras for primary acquisition. Additionally, Sony HDC-1500 cameras captured speed shots during live action, with the then recently available F23 camera also used for specific shots.

"It was important that the actual shooting of the movie wasn't impacted by the fact we were doing it in 3D, and these cameras allowed us to do that," said Pace. "They allowed us to create a unique and completely immersive 3D experience. I don't think it could have been done any other way."

Pace noted that his goal was to create a shooting system that could do both 2D and 3D without impacting the creative direction of the film or disrupting the actors' performances. The Sony cameras delivered the ideal combination of 2/3-inch image quality and on-the-set flexibility that enabled them to go from handheld to a techno crane to Steadicam at a moment's notice.

"This movie is the result of nearly four years of production, with Vince and his team modifying the Sony camera systems, and continually refining the technology," said Rob Willox, director of Sony Electronics' content creation group. "What movie-goers will see on the screen represents the pinnacle of 3D technology, and the unique 3D views are the direct result of the Sony camera systems."

The Sony cameras were put to the test in a range of shooting conditions: jungle and action sequences, as well as soundstage work for the interaction with the CG characters.

"We knew we could achieve the creative look we wanted with these cameras based on our testing and previous experiences," Pace said. "Sony's CineAlta brand and the performance of these camera systems are very well-known and very powerful. The one thing we didn't want to do was compromise the 2D in the quest for 3D. With these cameras, we were able to tell the story we wanted, in the best way possible."

Geneva Film Co. Begins Work on Foxed!-Canada's First Stop-Motion Stereoscopic 3D Film
3D-News Posted: Friday, December 11, 2009 (18:06 UTC) | Posted By: Webmaster


Geneva Film Co. has begun production on Canada's first stop-motion animated 3D film. Following in the footsteps of the immensely successful Coraline 3D, Foxed! leverages the immersive power of Digital 3D and the beauty of handmade stop-motion animation.

Written and directed by award winning animator Nev Bezaire, Foxed! tells the story of Emily, a twelve year old girl who is kidnapped by foxes along with the rest of the town's children. When she discovers that the foxes are living the children's lives unbeknownst to their parents, she must overcome her impulsive nature and outwit the foxes. The viewer will explore the frightening 3D world the foxes have created as Emily struggles to save the town's children. When complete, the film will be delivered for TV as a regular 2D version and as a theatrical film in 2D and Digital 3D.

Foxed! is produced by Geneva Film Co.'s founder and digital 3D filmmaking pioneer, James Stewart, who has led the Digital 3D movement in Canada. With the release of James Cameron's Avatar on December 18, cinemas worldwide are scrambling to install 3D screens. There are currently over 10,000 digital 3D screens worldwide.

"The work we are doing and what you will see in films like Avatar will revolutionize motion pictures in all media - film, TV, gaming and mobile. The immersive nature of 3D changes the way we tell stories" says Stewart.

Foxed! was recently awarded a Bravo!FACT grant kick-starting production this month. Foxed! is expected to be released in the Spring of 201O.

Geneva Film Co. can be found on the web at http://www.genevafilmco.com/3D

Gaming Market to See Three Dimensional Growth Says Insight Media
3D-News Posted: Wednesday, December 9, 2009 (8:02 UTC) | Posted By: Webmaster


Insight Media, the recognized leader in Emerging Display Technology Market Research, says that the stereoscopic 3D market is poised to grow from a handful of 3D-capable displays and a few thousand gamers, to an expected worldwide market of over 40 million 3D-capable displays by 2014. The results were published in Insight Media's groundbreaking 2009 Stereoscopic 3D Gaming Report: A Comprehensive Analysis of S-3D Technology for Gaming.

"We have spent considerable time on our forecasting methodology and believe we have created something that is truly groundbreaking," noted Chris Chinnock, President of Insight Media. "Our forecast approach is unique in its transparency; we provide all of the underlying assumptions and details that went into creating the forecast. After reviewing our forecast methodology, one of the leading display makers in the world called it, 'the most compelling forecast methodology we have ever seen.'"

For the report, Expected, Optimistic and Conservative forecasts were created for 3D-capable displays, with a second forecast that estimates how many of these displays are used by gamers. Forecasts for each of the following were created:

  • Monitors; x-pol, LCD Page Flipping, Two Panel and Active Retarder
  • Laptops; x-pol, LCD Page Flipping, OLED Page Flipping, LCD Active Retarder and LCD Autostereoscopic
  • Televisions; x-pol, LCD Page Flipping, PDP Page Flipping, OLED Page Flipping, Active Retarder and DLP RPTV Page Flipping.
  • Projectors; Page Flipping (DLP, 3LCD and LCOS).
"We have played Stereoscopic 3D games for hundreds of hours and can report that the latest technology does not result in eye strain or fatigue," noted Dale H. Maunu, lead analyst on the report. "Our experience leads us to believe that S-3D gaming is more immersive and compelling than traditional gaming on a 2D screen, and it will help drive 3D adoption."

The 2009 Stereoscopic 3D Gaming Report provides a thorough analysis of all aspects of 3D gaming and 3D display infrastructure. In addition to the forecasts, results of testing 24 3D games on three different 3D monitors are included in the 330-page report. For more information, see http://www.insightmedia.info/reports/2009s3ddetails.php

New View-Master set available
3D-News Posted: Monday, December 7, 2009 (18:54 UTC) | Posted By: Webmaster


Available in time for the holidays, Christopher Schneberger's new View-Master set: Master William and the Governess

This series debuted at NSA and also showed at ISU in Austria.

William Clarke was born to wealthy parents in 1887, but he was primarily raised by the family's governess, Sophia Ashton. Tragically, Sophia died suddenly when William was only thirteen. The legend holds that as Master William became a young man, he was visited on numerous occasions by the spirit of his governess who continued his education.

Other titles (with or without viewers):
Magic and Murder at the Candy Factory: The Story of Anna Sula
A Case of Levitation: The Story of Frances Naylor (very few left)
The Strange Case of Dr. Addison and the Crosswell Twins (SOLD OUT)

http://www.christopherschneberger.com/viewmaster.htm

3D Photos with Santa Claus
3D-News Posted: Monday, December 7, 2009 (18:51 UTC) | Posted By: Webmaster


Mr. Claus has scheduled a very special stop at the 3D Center of Art & Photography (3D Center of Art & Photography, 1928 NW Lovejoy ,Portland, OR 97209, USA) this holiday season! He will be at the Center on Sunday, December 20th from 1-5pm, during which time visitors of all ages will be able to take a 3D photo with the man himself. Souvenir photos will be available for immediate purchase with a 3D viewer for $6. Please note - regular Center admission fees apply! This is a once-a-year opportunity, so don’t miss your chance to spread the holiday cheer in 3D!

NVIDIA, Siemens Healthcare Take Immersive 3D From the Movie Theater Into the Doctor's Office
3D-News Posted: Monday, December 7, 2009 (18:46 UTC) | Posted By: Webmaster


NVIDIA Corp. and Siemens Healthcare demonstrated a new, immersive 3D ultrasound viewing experience that enables expecting parents and their medical caregivers to view the fetus with incredible detail using 3D glasses.

Utilizing technology that has its roots in immersive 3D movies, the new Siemens ultrasound fourSight™ Workplace* image management software uses NVIDIA® 3D Vision™ stereoscopic glasses and NVIDIA® Quadro® FX high-end professional graphics solutions to create the most stunning 3D/4D images of an unborn baby.

The clinical images, obtained with the ACUSON S2000™ ultrasound system, are further enhanced using Amnioscopic Rendering, a Siemens-exclusive technology that produces photo-realistic 3D images of the fetus. While conventional 3D ultrasound technologies use two-dimensional monitors for the evaluation of 3D images, utilizing NVIDIA 3D Vision technology, users can experience 3D images in real 3D, vastly improving the overall ultrasound experience.

"Imagine the absolute thrill of an expectant mom and dad putting on 3D glasses and being able to really see what their baby looks like in vivid, high-resolution detail," said Jeff Brown, general manager, NVIDIA Professional Solutions. "NVIDIA Quadro technology enables our partners like Siemens Healthcare to make the impossible possible - offering remarkable 3D visual experiences that are also cost-effective for physicians."

"This technology takes 3D/4D ultrasound imaging to the next level," said Barbara Del Prince, Global Segment Manager, Obstetrics and Gynecology at Siemens. "Our fourSight Workplace, combined with the NVIDIA Quadro professional graphics solution and 3D Vision technology, offers a truly remarkable experience that's rewarding for parents and their doctors, while also delivering practical benefits in medicine." This quality improvement may provide additional information to the physician and assist in communication with surgeons and patients or to aid in treatment or surgical planning.

The experience was demonstrated at the Radiological Society of North America's Scientific Assembly and Annual Meeting, which showcases the world's most cutting-edge science, education, and technology in radiology and medical imaging. Siemens' fourSight Workplace, which manages clinical images, clips and 3D/4D volume data to enhance department workflow, utilizes a Dell Precision T5500 workstation driven by an NVIDIA Quadro FX 3800 professional graphics card, a Samsung 2233RZ 22-inch, 3D Vision-ready LCD, and NVIDIA 3D Vision glasses to demonstrate how patients and their doctors can view remarkable, high-resolution, three-dimensional sonograms in true 3D.

Quad buffered stereo is enabled with 3D stereoscopic glasses and displays, driven by NVIDIA Quadro FX high-end and ultra-high end solutions. For more information on supported glasses and displays, including NVIDIA 3D Vision, see http://www.nvidia.com/object/quadro_pro_graphics_boards.html

XpanD Heightens Global Position And Raises 3D Bar In 2010 For Widespread Markets
3D-News Posted: Monday, December 7, 2009 (18:45 UTC) | Posted By: Webmaster


XpanD, the world leader in active-shutter 3D glasses for cinema, home theater, video games and other applications, has established itself as the standard for the film production, distribution and exhibition industries globally. XpanD's extensive market penetration globally positions it as the natural partner for the world's professional and consumer technology makers and distributors. XpanD has an estimated 90-percent 3D market share in Asian cinemas and a share of more than 50-percent in Europe, with a reported 75-percent share of the 3D sector in France, Europe's largest cinema market. Strategically entering the North American cinema and CE markets in 2010 will solidify XpanD's position as the global market leader in the burgeoning 3D market, which XpanD has been at the forefront since the new generation of 3D began in 2008.

With manufacturing facilities in Asia, Europe and North America, XpanD's global reach has accomplished two key economic achievements: XpanD now sells over 1.5 million of its stylish, eco-friendly, and completely immersive X101 3D active glasses each year; and that has enabled the company to make the 3D glasses affordable for cinema owners and home users while providing 3D quality that was originally available only at a professional cost. XpanD has the extraordinary combination of experienced and visionary leadership, state-of-the-art technology, and economies of scale that will provide a backbone for the cinema and consumer electronics industries as they further transition into the 3D future.

"We believe that our independence, coupled with XpanD's fiscal strength and depth, makes the company a strong prospective partner for studios, exhibitors, OEMs and other technology partners," states Maria Costeira, CEO of XpanD. "Taking entertainment into the realm of 3D will be an undertaking at the level of transitioning from silent to sound, or taking film and television from black and white to color. It will require teamwork among leaders. XpanD plans to lend its unique capabilities to this unique effort, which will revolutionize the way people experience visual images."

"While our competitors that sell active glasses to the professional market decided to provide the cinema market with a sufficient, but not revolutionary, 3D solution, we at XpanD provide the cinemas with active 3D--the best available 3D solution--as acknowledged by our competitors as well," Costeira adds. "The early adopters in the cinema world embraced XpanD due to the exceptional quality; the second generation of exhibitors embraced XpanD due to the long-term cost savings; and the last generation of exhibitors embraced XpanD due to the re-usable green technology that is part of their corporate policy. In the consumer electronics space, 3D active technology is already the winner as it was embraced by the world's largest manufactures like Panasonic, Sony, Mitsubishi and Samsung. This wall-to-wall embracement will allow XpanD customers to use their active glasses in XpanD cinemas and at home."

For more information on XpanD, see http://www.xpandcinema.com

Disney's A Christmas Carol: An IMAX 3D Experience Crosses $20 Million Mark
3D-News Posted: Monday, December 7, 2009 (18:38 UTC) | Posted By: Webmaster


IMAX Corporation and Walt Disney Studios Motion Pictures announced that Disney's A Christmas Carol, the spectacular Disney Digital 3D(TM) holiday release from director Robert Zemeckis and starring Jim Carrey, crossed the $20 million mark at IMAX(R) theatres during Thanksgiving weekend. The IMAX release grossed $3.3 million from 182 IMAX theatres domestically during the weekend from November 27 through November 29, 2009 - a noteworthy 53% increase over the previous weekend - registering 21% of the film's total domestic fourth-weekend gross of $15.9 million on approximately 3% of the screens. The film's domestic IMAX total is now at $16.5 million.

Internationally, the IMAX release continued to build momentum during its fourth weekend, with an estimated gross of over $1 million, bringing the film's IMAX global cume to $20.8 million.

Commenting on the announcement, Bob Chapek, president, Distribution, The Walt Disney Studios, said, "We have been watching IMAX releases demonstrate strong box office legs over the years and it's great to be a part of it for this wonderful holiday movie."

"The 53 percent increase over last weekend demonstrates how The IMAX Experience(R) can add event status to an already exciting movie," said IMAX CEO Richard L. Gelfond. "It's great to see momentum continue as we head into the final three weeks of the run, and we're pleased that this momentum includes international markets - particularly Russia, which has grossed an estimated $600,000 on three screens in just ten days."

"This weekend's significant box office increase is encouraging as we head into the final stretch," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Moviegoers around the world only have three more weeks left to experience the unique and magical combination of Robert Zemeckis, IMAX(R) 3D and Disney."

Disney's A Christmas Carol: An IMAX 3D Experience has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with proprietary IMAX DMR(R) (Digital Re-mastering) technology.

Robert Zemeckis takes the art of performance capture to the next level with Disney's A Christmas Carol. This multi-sensory 3D motion picture captures the fantastical essence of the classic Dickens tale in a groundbreaking motion picture event. Ebeneezer Scrooge (Jim Carrey) begins the Christmas holiday with his usual miserly contempt, barking at his faithful clerk (Gary Oldman), and his cheery nephew (Colin Firth). But when the ghosts of Christmas Past, Present, and Yet to Come (all played by Carrey) take him on an eye-opening journey revealing truths Old Scrooge is reluctant to face, he must open his heart to undo years of ill will before it's too late.

Regal Entertainment Group Presents Avatar in 3D at 293 Locations
3D-News Posted: Monday, December 7, 2009 (18:30 UTC) | Posted By: Webmaster


Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced details regarding tickets on sale for Avatar: An IMAX 3D Experience and Avatar in DIGITAL 3D. The film will be released in traditional 35mm format, digital projection, DIGITAL 3D and IMAX® 3D beginning Friday, December 18. The movie will be playing in IMAX 3D or DIGITAL 3D at a total of 293 Regal Entertainment Group theatres across the country.

"This highly-anticipated film will capture the imaginations of the public through its stunning 3D visuals along with a unique storyline. Strong advance sales for Avatar prove that Regal moviegoers are eager to see James Cameron's latest creation," stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "We are proud to present Avatar in 3D at more than 290 Regal Entertainment Group theatres across the country."

Regal Entertainment Group will present Avatar: An IMAX 3D Experience at 42 IMAX® Theatres across the country. Avatar in DIGITAL 3D will be available at a total of 293 Regal Entertainment Group theatres utilizing RealD® 3D or Dolby® 3D technologies. Audience members wear specialized glasses to view the film's 3D effects and these glasses are recycled as guests exit the presentation.

Avatar takes us to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, the Oscar-winning director of Titanic first conceived the film 15 years ago, when the means to realize his vision did not exist yet. Now, after four years of production, Avatar, a live action film with a new generation of special effects, delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story. Twentieth Century Fox's Avatar is rated PG-13 for intense epic battle sequences and warfare, sensuality, language and some smoking.

AMD Advances 3D Entertainment: Demonstrates Blu-ray Stereoscopic 3D Playback at 2010 International CES
3D-News Posted: Monday, December 7, 2009 (18:09 UTC) | Posted By: Webmaster


AMD announced that it will demonstrate the forthcoming Blu-ray stereoscopic 3D standard at the 2010 Consumer Electronics Show, showcasing how consumers will soon get to enjoy high-fidelity 3D entertainment once reserved only for theaters.

  • A new way to enjoy Blu-ray entertainment: Expected to hit store shelves in the second half of next year, Blu-ray stereoscopic 3D combines the crisp, high-definition images the format is known for with high-quality 3D visuals that seem to jump from the screen. As a contributing member of the Blu-ray Disc Association, AMD is working closely with technology partners as the format specifications are finalized over the coming year in order to help ensure compatibility with upcoming AMD hardware.
  • Seeing is believing: At the upcoming 2010 Consumer Electronics Show, AMD and CyberLink will jointly preview Blu-ray stereoscopic 3D entertainment for those in attendance. AMD will be located in the Grand Lobby (GL-8 and GL-10) of the Las Vegas Convention Center. The new standard is one of many 3D technologies AMD openly supports, along with 3D DLP televisions, dual-panel and line interleaved 3D monitors, and is part of AMD's initiative to further both the art of 3D entertainment, and its adoption in homes worldwide through close collaboration with 3D technology partners, including OEMs, software developers and content distributors.
  • Continuing a proud tradition of technology leadership in graphics: Stereoscopic 3D for HD gaming and multimedia joins a long list of technologies that AMD has led the way in. Most recently AMD launched its series of next-generation ATI Radeon™ graphics cards, delivering the industry's first and only support of DirectX 11 gaming currently, and multi-display entertainment made possible by AMD's ground-breaking ATI Eyefinity technology.
"AMD has a long, proud tradition of delivering leading technologies to market – technologies that have a meaningful and positive impact on the PC experience," said Rick Bergman, senior vice president, AMD Products Group. "Stereoscopic 3D is set to be one of these technologies, and that's why AMD has committed the time and resources to ensure that when Blu-ray stereoscopic 3D is ready for the world, AMD will be ready to bring it to consumers, just as we have done recently with DirectX 11-capable hardware to support DirectX 11 gaming."

"AMD has been a valuable partner, developing hardware optimized for the highest quality video and audio experience with PowerDVD Ultra," said Alice H. Chang, CEO of CyberLink. "With the addition of stereoscopic 3D support for the next generation of Blu-ray discs, we're ready to bring consumers an incredible new entertainment experience in the coming year. Our joint technology preview at the upcoming Consumer Electronics Show will give everyone a taste of what's in store."

NAMCO BANDAI Games Adopts RealD Stereoscopic Gaming API
3D-News Posted: Monday, December 7, 2009 (18:04 UTC) | Posted By: Webmaster


RealD, the world's leading 3D technology provider for cinema and professional applications, announced that video game publisher and developer NAMCO BANDAI Games has introduced RealD's proprietary Stereoscopic Gaming API into their development environment. The technology delivers an automated continuous approach to 3D that is compatible with real-time rendering and promises to bring RealD's world-renowned 3D cinema experience to console gaming.

"RealD 3D introduced a new era of movies, giving filmmakers the ability to take audiences inside distant worlds, immersing them deeper into stories than ever before," said Joshua Greer, President of RealD. "RealD technology can now do the same for gaming by creating ultra-realistic 3D experiences where players can literally step inside a game and interact with a fully dimensionalized environment. This new generation of RealD 3D powered video games will for the first time truly replicate on screen the way we see and interact with our world."

"RealD has the world's best 3D technology, as evident by their leading the current 3D movie revolution," said Shin Unozawa, President & Chief Executive Officer, NAMCO BANDAI Games Inc. "We look forward to our developers leveraging RealD's decades of 3D expertise and this breakthrough technology to deliver an unsurpassed and true-to-life 3D gaming experience."

The RealD Stereoscopic Gaming API is a toolkit of proprietary 3D technology designed to solve issues inherent with existing 3D gaming technology. This includes creating the perception of depth across the entire line of sight, eliminating any 'cardboard cut-out' background affects. The API also gives developers new gameplay tools like head tracking and automatic camera adjustments, creating a fully immersive 3D gaming experience that interacts with a player visually and physically.

Features of the RealD Stereoscopic Gaming API include:

  • RealD stereoscopic output format - visually lossless universal 3D format for multiplexing a left/right stereoscopic image stream into a single image channel.
  • Auto-camera - auto adjustment technology for viewing angles in changing scenes to assure comfortable viewing of crisp, clear 3D effects.
  • Depth budget allocation - automated continuous 3D effects compatible with real-time rendering to create natural looking depth from the foreground to the farthest horizon.
  • Negative disparity control - eliminates edge-intercepting objects from breaking frame and creating broken 3D effects.
  • Head tracking - player head movements are tracked by a peripheral web-camera with 3D environments that rotate naturally about the screen plane to ensure image separation is always parallel to a player's eyes for more realistic effects.
RealD's Stereoscopic Gaming API will be implemented in upcoming as yet unannounced NAMCO BANDAI Games titles.

Reliance Mediaworks inks partnership with In-Three
3D-News Posted: Monday, December 7, 2009 (18:00 UTC) | Posted By: Webmaster


Reliance MediaWorks Ltd., India's fastest growing film and entertainment services company and a member of the Reliance ADA group has partnered 2D to stereo 3D conversion pioneer in-Three to establish the world's largest facility dedicated to the conversion of 2D films and videos into 3D, based in India.

In-Three's pioneering work in the conversion of first run feature films was spotlighted with this summer's release of Disney/Jerry Bruckheimer's 3D blockbuster "G-FORCE", which has grossed over $200 million in worldwide box office receipts to-date. In-Three is currently completing work on its next Hollywood studio title and has an impressive list of clients for 2010.

The strategic alliance between the two industry leaders is being established to address the rapidly growing demand by Hollywood studios and other global content creators for converting both new films shot in 2D as well as older legacy titles to be released in cinemas and on home platforms in stereoscopic 3D. The partnership will combine In-Three's unrivalled reputation and advanced software tools for Dimensionalization with Reliance MediaWorks high-skill expertise and infrastructure.

The partnership is expected to be able to cater to 15-25 feature films projects per year and will initially involve hundreds and later thousands of dedicated staff, working to the highest possible technical standards featuring In-Three's proprietary software and techniques that comprise the Dimensionalization process. Work on the first joint title will commence beginning of 2010, with several projects planned for a start in the first half of 2010. The alliance was made possible by the creation of Reliance's previously announced image BPO operation in India.

Stereoscopic 3D films have taken cinema by storm with the successful releases of DreamWork Animation's "Monsters vs. Aliens", the re-release of Pixar/Disney's "Toy Story 1 & 2″ in 3D and. the much anticipated upcoming release of 20th Century Fox's "Avatar". The number of 3D cinema screens world-wide will rise from 2,500 in 2008 to over 7,000 this year and 15,000 by 2013, fuelling demand for 3D films.

The In-Three-Reliance MediaWorks stereoscopic 3D alliance will also benefit from the proprietary image processing tools – that are key to image processing – developed by Reliance MediaWork's Burbank-based subsidiary Lowry Digital, Hollywood's leading film restoration and image processing expert.

Meant to be Seen and the S-3D Gaming Alliance Start Broadcasting Online in Stereoscopic 3D
3D-News Posted: Friday, December 4, 2009 (10:59 UTC) | Posted By: Webmaster


Founded in 2007, "Meant to be Seen" has earned a strong reputation for advocating and being a catalyst for stereoscopic 3D gaming. So much so, it has become the largest S-3D gaming website in existence. To view the MTBS-TV inaugural broadcast please visit http://mtbs3d.com/cgi-bin/rss.cgi?news_id=378

"Meant to be Seen has been reaching gamers since 2007, and the first thing we learned is you always need to try new ways to reach them. MTBS-TV is our latest effort," said Neil Schneider, President of Meant to be Seen.

Featuring Neil Schneider as its host, it's broadcast through a 3D webcam and can be viewed in true 3D using modern S-3D displays like 3D monitors, HDTVs, and more on the Internet. MTBS-TV's charm is its down to earth style and level headed analysis on the S-3D gaming industry.

The first episode features coverage of James Cameron's Avatar video game in 3D, an explanation of how the game works with different S-3D technologies, and more.

"I joke about the production values - I've never taken myself too seriously. However, there is nothing cooler than to show video clips of games in S-3D or having our logo pop out of the screen. It's really a lot of fun to watch and make these videos. However, MTBS isn't the only pioneer in this. One of our members, Yuriy Nikshych, has been at this for some time with Stereo3D News. He practically begged us to do the same. What gamers ask, gamers get."

Neil Schneider's second responsibility is being the Executive Director of the non-profit S-3D Gaming Alliance (S3DGA). With the sole interest of making S-3D gaming successful in the home, S3DGA was launched in September of this year at the 3D Entertainment Summit, and is the recognized voice for the stereoscopic 3D gaming industry.

To date, S3DGA members include DDD, iZ3D, RealD, Sensio, XpanD, John Peddie Research, Blitz Games Studios, TDVision Corp. and more. Leading advisory board members include Habib Zargarpour, Senior Art Director for Electronic Arts, and Neil Trevett, President of the Khronos Group and VP of Mobile Content at NVIDIA.

"I'm very proud of what S3DGA and MTBS have achieved. While we are supportive of other organizations writing reports about the S-3D gaming industry, it's equally if not more important to actually be in the trenches with game developers and gamers alike. This is what our three year track record is based on."

S3DGA members receive a complimentary copy of the U-DECIDE Initiative report. Nearly 80 pages in length, it features actual customer feedback from traditional 2D gamers and experienced stereoscopic 3D gamers. Considered one of the most influential and informative reports in S-3D gaming, it was co-developed with AMD, Blitz Games Studios, The Game Creators, iZ3D, Guild Software, and Meant to be Seen.

Stereoscopy.com 3D-News (ISSN: 1612-6823) is published monthly by Stereoscopy.com, P.O. Box 102634, 70022 Stuttgart, Germany.
Editor-in-Chief: Alexander Klein.

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