3D-News Archive December 2010


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His Holiness the Dalai Lama Dons 3D Glasses to Experience a Virtual Mandala
3D-News Posted: Monday, December 27, 2010 (19:07 UTC) | Posted By: Webmaster


EON Reality announced that Buddhist leader, His Holiness the Dalai Lama, recently visited Miami University and wore 3D glasses to experience a virtual reality version of a mandala that was created in EON. The mandala created for the Dalai Lama's virtual 3D experience is a visual object, usually square in design with four gates containing a circle with a center point. The mandala is a Buddhist religious tradition used for focusing attention as a spiritual teaching tool and as an aid to meditation. EON Reality is collaborating with Miami University, located in Oxford, Ohio, to develop an Innovation and Research Center using EON's technology solutions to create immersive visualization environments and interactive 3D digital content.

The purpose of this October 21, 2010 visit of the Dalai Lama to Miami University was for him to receive an honorary doctoral degree of Doctor of Law and to speak on the campus to about 10,000 people. Miami students have been digitalizing Tibetan language and documents. Other students within the Armstrong Interactive Media Studies program used EON's software to create the virtual mandala. To experience an interactive three-dimensional trip through the virtual mandala, the Dalai Lama wore 3D glasses which allowed him to view and move virtually around and within the mandala using EON Reality's Icatcher, an immersive, stereoscopic turnkey display solution. The virtual mandala was a mid-term project for students learning to develop real-time interactive simulations using EON's software.

Eric Hodgson, Miami University's Director of the Smale Interactive Visualization Center, stated, "Despite having little-to-no background in VR [virtual reality] development, the Miami students who worked on the virtual mandala did a fantastic job learning EON Studio in a short amount of time and pooling their expertise to put together a compelling experience for the Dalai Lama. It was very well received by His Holiness, as well as the audience and university administration." Subsequently, in describing the presentations created by students for the Dalai Lama event to others, David Hodge, Miami University's President, stated, "The work is very, very exciting, and its impact is incalculable. I really run out of superlatives to use in describing my reaction to your work. Stunning, simply stunning."

Poster Presentation On Dimension 3
3D-News Posted: Monday, December 27, 2010 (4:14 UTC) | Posted By: Webmaster


Dimension 3, the international forum on S3D and new images, in partnership with the Visual Arts and Technologies (ATI) department of the Paris 8 University, invites artistically-minded researchers to a presentation session, held from May 24 to 26, for posters to be displayed during Dimension 3 2011.

For the fifth year, Dimension 3 will present the state of the art in internationally available professional technologies and practices developed around 3D images, from design to screening through production and visualization.

Providing a small ecosystem for reflection and exchanges, Dimension 3 reinforces the relations between professionals and academics through a partnership with the ATI department and the INREV research group of the Paris 8 university. With this partnership, Dimension 3 can offer the international scientific community a series of posters dedicated to the relation between arts and digital technologies in the world of images. This is why Dimension 3 and the ATI department are inviting researchers to apply before February 6, 2011. A dozen designers will be invited to present their posters to be displayed during the Forum.

The relation between art and technology will be examine in all its diversity (visual arts, cinema, theater, dance, etc.) from the creation to the display processes, through the creation practices that artists and researchers have experimented with 3D images, virtual reality, augmented reality, immersive environments, interactive images, digital image generation using artificial life and artificial intelligence, and 3D content creation...

The relation between art and technologies will be approached through the following subjects: Stereoscopy and 3D perception -Basic means of visualization of 3D contents (basic “3D displays”) Image processing, image analysis, and computer vision: Theory, methods, and algorithms - 3D sound and audio - Immersive environments - Augmented Reality - 3D Super High Resolution - Multiview and non glasses 3D - Virtual reality Interactivity - Image generation using artificial life and artificial intelligence

Application details will be published online in January: http://www.dimension3-expo.com

Virtalis Virtual Reality for Virtual Engineering Centre
3D-News Posted: Sunday, December 26, 2010 (15:47 UTC) | Posted By: Webmaster


The University of Liverpool's new Virtual Engineering Centre (VEC) at Daresbury Science and Innovation Campus is to have all its Virtual Reality (VR) hardware and software supplied by Virtalis. Europe's premier VR company was chosen after tendering to the Northwest Regional Development Agency and ERDF-funded project this summer.

The £5.3 million Virtual Engineering Centre (VEC) is a University of Liverpool initiative in partnership with the Northwest Aerospace Alliance, the Science and Technology Facilities Council (Daresbury Laboratory), BAE Systems, Morson Projects and Airbus. The Centre aims to provide a focal point for world class Virtual Engineering (VE) business, research, education and skills development, best practice demonstration and knowledge transfer for the aerospace sector.

Dr. Antony Robotham, executive director of the VEC, explained: "We analysed a whole raft of factors when marking the tenders, but Virtalis was able to display technical competence, a great depth of support and value for money. Theirs was the most complete solution and they have come up with a refined design that builds on our original specification. We will end up with a very high resolution, bespoke, 13m2 screen on our ActiveWall, which will allow us to display engineering systems at a 1:1 scale in stereo. We'll also have a suite of specially developed software tools that will help us to build our own interactive VR environments."

As VEC's objective is to use VR to improve products and processes and share that knowledge with business, it will have VR facilities that will allow it to draw on advanced 3D visualisation, full immersive tracking and real-time user interaction through virtual touch. Virtalis has designed and will supply a two channel Christie M-Series WU7 projected ActiveWall with Vicon optical tracking linked to an ActiveSpace with nVisor SX111 Head Mounted Display to allow two people to be simultaneously fully immersed. The ActiveWall also incorporates a Haption Virtuose haptic device, which will enable virtual manual assembly. Among the software provided is Dassault Systèmes' Virtools and PTC's DIVISION MockUp, as well as a suite of Virtalis VR device drivers, exporters and adaptors.

"Complex engineering solutions are easier to understand in 3D", said Robotham. "We think VEC's facilities will be used by companies and their suppliers to communicate ideas in spheres like composite materials, computational fluid dynamics and finite element stress analysis. More intuitive interaction with virtual models leads to speedier communication between different groups of people. We'll be drawing on the University's research base, especially in the area of flight simulation, to develop data rich VR demonstrators. We are already engaging with individual companies about specific VR applications and looking forward to working with Virtalis in the long-term."

Sony Creative Software Adds Vegas Pro 10 Compatibility in New Update for Z Depth 3D Blu-ray Subtitling Software
3D-News Posted: Sunday, December 26, 2010 (15:43 UTC) | Posted By: Webmaster


Sony Creative Software, a leading provider of professional video and audio editing applications, announced that stereoscopic Blu-ray 3D™ subtitling application Z Depth™ is now compatible with Sony Vegas™ Pro 10 non-linear editing software, adding several new features and performance improvements to Z Depth for Blu-ray Disc authoring professionals.

The Z Depth 1.5 subtitle offset editing application integrates with Vegas Pro 10 to allow 3D Blu-ray Disc authoring facilities to easily create required disparity metadata files for positioning of subtitles and menus. The Z Depth application also enables 3D Blu-ray Disc authoring facilities and subtitle creation companies to produce accurate subtitling in the 3D space to create the most comfortable viewing experience possible.

"Already a crucial tool for Blu-ray Disc production professionals, the new version of Z Depth now allows users to access many of the powerful 3D editing features provided in Vegas Pro 10," said Dave Chaimson, vice president of global marketing for Sony Creative Software. "While creating subtitles in 3D can be a very complex challenge, these new features help to simplify the process to ensure that subtitles fit naturally into consumers' at home 3D experiences."

Z Depth 1.5 now supports a number of additional output modes, including side-by-side, over/under, and anaglyphic modes, improving workflow by allowing numerous monitoring options for both editing and viewing. The software update also provides 3D correction tools and allows raw stereo source files to be used in the timeline.

Anim launches 3DEduMagic
3D-News Posted: Sunday, December 26, 2010 (15:32 UTC) | Posted By: Webmaster


Anim Graphix New Media has announced the launch of 3D EduMagic, the first of its kind integrated, interactive 3D Stereoscopic Edutainment product targeted for K-12 segment and Pre-Schools. The 3D EduMagic is an affordable, easy to install, integrated device with built-in PC and Dual Polaroid Projectors that provides IMAX theater experience in classrooms for effective learning.

3D EduMagic integrates many skills within the reading content books. Countless hours of work has been put forth in producing the 3D EduMagic to make a Pre Primary school teacher's job easier as well as their research time for innovative teaching techniques. 3D EduMagic is targeted to Pre Schools and K-12 Schools. Anim's immediate focus is to deliver unique product to tap the Pre School multimedia market that is growing at 35% CAGR estimated market size of over $ 985 million.

Anim also announced a strategic business partnership with Spectacle Infotek a global education and technology products and services provider. Spectacle Infotek will help Anim Graphix New Media reach out to its clients and partners involved in the education sector. It has also partnered to ISFC for easy installments scheme to make it affordable for schools.

Dr Chandra Bhushan Managing Director of Anim Graphix New Media said 3D EduMagic gives a whole new way to garner student attention in classroom through a thoroughly enjoyable 3D multimedia curriculum. The multimedia content integrated in 3D EduMagic is designed to capture the curious minds of pre primary children and it is focused on cognitive, social, emotional skills and intellectual development of the children."

The curriculum taught through 3D EduMagic covers subjects like General Knowledge, Rhymes, English, and Math. It also includes specially designed unique magic content like Good Habits & Manners, Green Focus, Tradition & Culture, Field Trips, Phonics, Communication skills, storytelling, art and crafts, motor skills and technology .

Speaking at the media launch AVLN Swamy, Chairman of Anim Graphix New Media said that 3DEdumagic is an innovative product introduced for the first time in the county in this domain. one of the most obvious questions about using interactive technologies in schools is about the utility and effectiveness of the product . Anim conducted an initial pilot with select kindergarten school children in Hyderabad. The good news is that schools showed a remarkable willingness to invite 3D EduMagic as an effective tool for teaching and learning in pre primary classroom.

On the strategic alliance with Anim Graphix New Media Tejesh Kodali, Chairman of Spectacle Infotek said that we are confident about the combined expertise of Spectacle in bringing innovation in education technology and Anim Graphix New Media expertise in the 3D Multimedia realm, will continue to offer new ways to complement expectation of students, parents and schools.

"We were delighted to find the pre - primary children watching with great excitement for a long time. The children learnt in a play way method with rapt attention and could identify different objects right after their 3D EduMagic classroom, and asking for more, in a session that involved an engaging interactive 3D video to teach basic phonics." Sridevi Rao, Executive Director , Anim Graphix New Media said.

"This product brings in a new learning methodology into the classrooms. To show a pineapple, pizza or how an airport or an airplane looks using 3D stereoscopic technology would make the learning very effective. The probability to capture the very young mind with 3D especially an engaging 3D theatres is worth an experience." Sridevi added.

The 3D EduMagic package includes orientation to teachers, branding materials for display in school, 3D stereoscopic content, hardware – 3D projectors, Teachers Manuals as well as Activity sheets for the students. The software is owned by Anim Graphix New Media and offers complete ownership for institutions that use them.

ViewSonic's 3DPF8 3D Multimedia Digital Photo Frame Named Last Gadget Standing Top 25 Finalist
3D-News Posted: Tuesday, December 21, 2010 (4:21 UTC) | Posted By: Webmaster


ViewSonic Corp. announced that its 3DPF8 3D Multimedia Digital Photo Frame has been named a Last Gadget Standing top 25 finalist.

Last Gadget Standing names the hottest products being exhibited at CES that "will withstand the test of time." Based on a combination of online and social media buzz and analysis by an expert panel of judges, Last Gadget Standing has narrowed down this year's products to the top 25 noisemakers. Soon this list will be narrowed to the top 10 companies that will compete onstage in Las Vegas in an action-packed demo on January 8, 2011 at 10:30am in LVCC North Hall N257 with live audience voting to determine which product deserves to take the Last Gadget Standing title.

ViewSonic's 8" 3DPF8 3D Multimedia Digital Photo Frame makes it easy to share life's memories with the excitement of full 3D. Not only does this device flawlessly display 3D photos and videos with no glasses needed, it also automatically converts standard 2D photos and videos to 3D, offering consumers new ways to engage with entertainment. In addition to customized slideshows with music, this multifaceted 800x600 resolution device offers all the functionality of a compact digital display, including 128mb of internal memory, SD/SDHC/MMC & USB support, calendar, clock and alarm features. Teamed with a rechargeable built-in battery and hidden touch panel controls, this device is as intuitive as it is interactive. The 3DPF8 is now available for an ESP of $179.99.

"We're proud to be named to Last Gadget Standing's top 25 who's who list of leading CE products to be shown at CES 2011," said Adam Hanin, vice president of marketing for ViewSonic Americas. "3D is without argument a growing trend. Our new 3DPF8 3D Multimedia Digital Photo Frame enables consumers to turn their standard 2D memories into 3D interactive media, making it easier than ever to create and share your own personal 3D content and view it without glasses!"

Last Gadget Standing is hosted by respected technology journalists, Robin Raskin and Harry McCracken. Entries are judged by an expert panel of industry media, including John Biggs, Patrick Houston, Michael J. Miller, Melissa Perenson, Avram Piltch, Peter Rojas, Joanna Stern, Steve Wildstrom and Dave Zatz. More information on the Last Gadget Standing awards can be found at http://lastgadgetstanding.com

Toshiba to show no-glasses 3D TV at CES
3D-News Posted: Tuesday, December 21, 2010 (4:16 UTC) | Posted By: Webmaster


Toshiba will show its no-glasses 3D television for the first time outside of Japan in January at the International Consumer Electronics Show in Las Vegas.

Unlike other 3D televisions that require viewers wear a pair of glasses, Toshiba's TVs achieve the illusion of depth thanks to a thin sheet of small lenses in front of the display. The lenses split light from the screen to one of nine points in front of the TV. If the viewer sits in one of these sweet spots they see the 3D illusion.

The TV was first unveiled at October's Ceatec show in Japan and drew long lines from people eager to see it. (See video of the Ceatec launch on YouTube.)

"It has been three months, I think we should show [the TVs] with better technology," said Masaaki Oosumi, president of Toshiba's digital media network unit. He was speaking to a small group of reporters late Friday at a Toshiba event.

At Ceatec Toshiba showed two models, a 12-inch and a 20-inch television. At the time, Oosumi recognized the need for larger screen sizes for markets outside of Japan and said the U.S. market demands screens of around 40-inches and larger.

Both models are due on sale in Japan before the end of the month. The TVs will cost around ¥120,000 (US$1,430) and ¥240,000 respectively.

Oosumi didn't provide any more details about Toshiba's CES plans, but he did confirm the company would be working on making larger screens in 2011.

"Next year is the key year to extend development of the technology and extend the screen size," said Oosumi.

The International Consumer Electronics Show runs from Jan. 6 to 9 at the Las Vegas Convention Center.

'Jillian's Travels: Africa', Coming Soon on 3D Blu-Ray
3D-News Posted: Tuesday, December 21, 2010 (4:16 UTC) | Posted By: Webmaster


Stereoscopic 3D production company, Digital Revolution Studios (DRS), in partnership with Wild Eyes Productions (WEP) and Executive Producer, Eric Ustian, will release several original 3D productions in the start of the New Year. The newly founded company, 3D Safari, is a strategic partnership designed to produce a series of 3D safari adventures for distribution into the home market.

"Jillian's Travels: Africa" is a 60-minute special that brings children and families on the journey of a lifetime. Viewers trek into the heart of Africa, and are immersed in a world where wild animals seem close enough to touch. Jillian and her 10-year-old brother, Jack, turn this educational program into a fun and entertaining adventure for kids of all ages. Wild animals in their native environments are just more fun and interesting in high quality state-of-the-art 3D! Enjoy creeping crocodiles, wandering wildebeests, lions, jaguars, and more - without the $20,000 price tag of going on an African Safari!

The production was filmed in several of the most beautiful and exotic locations within Africa's large continent, in high definition, native-stereoscopic 3D. Jillian's Travels will be offered on Blu-Ray in both 3D and 2D, as well as a 2D Digital Copy. This high quality 3D adventure show will be followed by a series of episodes featuring journeys throughout different countries around the world. DRS' CEO, Gina Light Tanner, states, "Our highly skilled crew of 3D filmmakers faced new challenges filming in the rough terrain and conditions of Africa. The results are breathtaking."

VIRTALIS To turn University of Western Cape into VR Hub
3D-News Posted: Saturday, December 18, 2010 (6:50 UTC) | Posted By: Webmaster


A Worldwide search for a company that could both design and supply a Highly Immersive Visualisation Environment (HIVE) to the University of Western Cape (UWC) came to an end when the University met the Virtalis technical team. The high profile Virtalis facility is being paid for in a matched funding arrangement between the University and BP.

Prof. Paul Carey, who holds the Chair of Petroleum Geology at UWC and will also be the director of the BP HIVE, explained: "With funding provided by BP, financial and resource commitments from the University, and excellent technical support from Virtalis, we have expanded our original idea of a Virtual Reality (VR) facility into something much bigger. Our HIVE will be sited in a brand new, custom-built unit within the Department of Applied Geology. A central Dell server coupled with a dedicated optical fibre line will link our 30, high-end, 3D modelling computers with our two-channel, tracked ActiveWall and the postgraduate research suite. This in turn, will connect us to the University's multi-terabyte data storage system via 10Gb network connectivity, enabling high speed data transfer and advanced modelling of very large data sets. Once we're up and running, we'll have the most advanced VR system in South Africa."

The HIVE will manipulate and model data using a wide range of industry-standard software packages to create highly detailed models and virtual environments. Principal among these are Schlumberger's reservoir and fluid modelling suites, Petrel and Eclipse, Midland Valley's MOVE 2D, 3D, 4D structural modelling software and Virtalis' own GeoVisionary, a tool which enables geoscientists to visualise, analyse and share large datasets seamlessly in an immersive, real time environment. Close relationships between the HIVE and Fugro NPA, specialists in geological and surface modelling using advanced visualisation techniques, will enhance the overall service and technical quality of the facility.

"We realised pretty quickly that the Virtalis team is unique because they make all this technology work together, so the University accepted that they are the best people to do the job", said Prof. Carey. "Their design goes way beyond specifying Christie M Series WU7 projectors and Dell workstations; they even position the power sockets and offer advice on the most efficient layout of the HIVE to provide the optimum 3D experience for the users. We can always pick up the ‘phone to them in the knowledge that they will provide knowledgeable and specific support. Virtalis has expressed hopes of developing a long term relationship between themselves and the University, an approach which, in my experience, is uncommon in modern business."

Students using the HIVE initially will be reading for MScs and PhDs in the South African Petroleum Studies Program and MScs in Applied Geology, but this user body will expand as relationships with other disciplines are grown. The HIVE staff see no limit to the range of disciplines that the Virtalis solution can be applied to. It is expected that approximately 40% of HIVE's time will be booked by commercial organisations, especially those with interests in petroleum, mining and land use. In fact, demand is expected to be so heavy that UWC has already placed an additional order for an Optoma projected ActiveMove, Virtalis' recently launched, transportable, interactive 3D visualisation system.

Imagineer Systems Expands Worldwide Team of Product Experts
3D-News Posted: Saturday, December 18, 2010 (6:43 UTC) | Posted By: Webmaster


Imagineer Systems announced it has expanded its worldwide team of product experts in the wake of the launch of its newest 64-bit VFX software, mocha Pro. With this announcement, Imagineer Systems has named stereoscopic artist and VFX industry artist, Mary Poplin, as its new Product Specialist in Los Angeles, CA, effective immediately.

Additionally, Imagineer System's Martin Brennand has been charged with opening the Australian office for the Company, and is responsible for supporting customers, partners and prospects in the Pac Rim and Asian VFX markets. These expansions translate to a new level of customer presence for Imagineer Systems, with personal touch service available now in nearly every time zone around the world.

"Mary joins Imagineer Systems at an important time for the Company as we are rolling out the most significant launch in our recent history with mocha Pro. Her unique experience as a stereoscopic artist at Stereo D, with in-depth experience using mocha for complex 2D to 3D conversion projects on blockbuster films, is invaluable to our customers who are increasingly turning to Imagineer and mocha Pro to learn how we can help them," said John Paul Smith, chief executive officer of Imagineer Systems. "The Company is also expanding our global presence with new offices in Australia, headed up by our own Martin Brennand. Hailing originally from Australia, Martin combines his hands on VFX expertise with his deep understanding of the territory and the issues customers face to help expand our high-touch customer presence to the entire Pac Rim. We're very pleased to have such talent supporting our customers in nearly every corner of the global market."

Mary Poplin joins Imagineer Systems as Product Specialist in the LA office following her experience as a mocha and mokey user in her role as a Depth Artist at Stereo D in Los Angeles. A stereoscopic artist, matte painter, cleanplate artist and roto artist, Mary faced the same challenges, obstacles and deadline pressures Imagineer Systems' customers face every day. Mary rotoscoped and depthed challenging shots in the 2D to 3D conversion of major Hollywood blockbuster films, such as The Last Airbender, Gullivers Travels, and Jackass 3D. This experience positions her well to help Imagineer Systems' customers understand how to leverage mocha Pro to create accurate roto shapes with less manual keyframing, the key to all visual effects compositing for the 2D to 3D conversion process.

Imagineer Systems' new Australian offices in Melbourne will formally open on January 3, 2011 and will be headed up by Imagineer Systems veteran Product Specialist, Martin Brennand. Martin has played a key role supporting customers in Europe and the US, and is well known by customers for his comprehensive tutorial video development and his appearances at user group meetings, conferences and trade shows to help further the understanding of Imagineer's Planar Tracking technology, and most recently, mocha Pro.

Sunderland business launches a 3D world first
3D-News Posted: Saturday, December 18, 2010 (6:41 UTC) | Posted By: Webmaster


A young entrepreneur is making sure his business stands out with the launch of the world's first 3D website.

Saif Chaudhry brought a new dimension to Sunderland's business portfolio when he set up one of the world's first integrated stereoscopic 3D content and technology consultancies in the city earlier this year.

The company has now launched the world's first stereoscopic 3D website www.stereoscopic-3d.co.uk, allowing users to surf the internet in 3D using the latest generation of 3D capable HD TV sets.

Saif, who has a background in 3D, launched Stereografix in March. The studio and consultancy offers a range of services to organisations looking to tap into the latest 3D technology.

Supported by Sunderland City Council and Sunderland Software City, Saif chose to locate his business in Sunderland and is already working on a number of projects for local, national and international clients.

Stereografix has also developed a programme of 3D training courses designed to enable existing businesses and freelancers to learn the skills needed to create stereoscopic 3D CGI, games, film and photography.

He said: "In addition to offering a revolutionary content production and consultancy service, we are keen to make sure the UK is a world leader in 3D. Therefore we have developed a range of 3D training courses and 3D development workstations to enable others to work with the technology. Candidates on the training courses may also be eligible for up to £800 of funding through Skillset.

"Many businesses still have the misconception that they require a Hollywood budget to produce high quality 3D. However, thanks, in part to the fantastic support of Sunderland City Council, Stereografix has opened up this technology to the education, gaming and new media sectors."

A University of Sunderland graduate and originally from Manchester, Saif says that Sunderland stood out as the ideal place to develop his business.

He added: "For a cutting edge media business, we needed a cutting edge city and Sunderland has it all. It combines an excellent IT infrastructure with several purpose-built sites each specialised for different sectors with great road, rail, air and sea links."

Stereografix has already worked with Sunderland City Council to create a short 3D promotional film to support the city's recently-launched Economic Masterplan. The company is also partnering with Durham University on a range of research and content production projects.

Councillor Bryan Charlton, Sunderland City Council's portfolio holder for Prosperous City, said: "Stereografix is a business right on the cusp of a new wave of technology that will no doubt spread rapidly throughout the world.

"We are delighted that Mr Chaudhry has chosen Sunderland as the base for his business. It is extremely exciting for the city to be part of the development of a business that has such magnificent potential and it will be exciting to see Stereografix grow as the world of 3D hits our TV screens."

Saif hopes that Stereografix will attract customers who want to produce 3D media at a realistic cost.

He added: "In Hollywood, just the cost of hiring the equipment to make 3D films would likely be around $75,000 per day. We have used our expert understanding of the science and technology behind 3D to develop our own tools and pipeline that enables us to deliver the same service at a lower cost."

Stereografix has also engineered a range of 3D workstations which are designed specifically for 3D post-production and which will create an affordable finishing system for would-be 3D creators.

"Our workstations have been designed from concept specifically for 3D post production. In order to make them accessible to studios with varying budgets there are 3 different base models available; "Entry", "Professional" and "Extreme". The entire range is completely modular which enables clients to upgrade from "Entry" to "Extreme" over time and we have a huge range of customisable components to make sure each workstation is tailored precisely to each clients individual needs."

He added: "We have been able to design the range thanks to our world leading 3D expertise, but without a combination of the latest Nvidia® technology and Adobe® software it would have been a lot harder."

Stereografix aims to grow and establish Sunderland as a 3D production hotspot and has ambitious long term plans to develop world leading 3D production and post production facilities throughout the city.

KBS Korea purchases two Pablo Neo S3D systems
3D-News Posted: Saturday, December 18, 2010 (6:29 UTC) | Posted By: Webmaster


Korean Broadcasting System (KBS), Korea's national public broadcaster, has purchased two Quantel Pablo Neo 2K color correction and finishing systems.

One Pablo will be used by the KBS Computer Graphics Division for color correction, S3D manipulation and mastering of non-fiction programming such as documentaries. The second system is destined for the TV Drama Special Effects team at KBS Mediatech, where it will be handling color correction on the high profile dramas for which KBS is renowned.

"The perfect integration of the Neo control panel with the Pablo's color correction toolset allows us to carry out complex, precision color grading very quickly and intuitively," said KBS Colorist, Mr Kim Jae-Sang.

"And with the new V5 software enabling uncommitted in-context grading across multiple layers as well as realtime playback and very fast rendering, the system is powerful enough to deal with the very tight schedules we have to work within," added Mr Kim. "I also think that the enhanced V5 stereo toolset is optimal for Stereo3D finishing work."

Korean Broadcasting System is Korea's leading public service broadcaster and the most influential media organization in the country. KBS has been broadcasting HD programs since 2001 and by 2012 all of its programs will be produced and broadcast in HD. The world's first terrestrial DMB service was launched by KBS on 1 December 2005 and offers television, audio and data services. There are 18 regional stations and 11 overseas bureaus as well as eight subsidiary companies.

Roy Taylor Joins MasterImage 3D to Head 3D Display Business
3D-News Posted: Tuesday, December 14, 2010 (17:50 UTC) | Posted By: Webmaster


MasterImage 3D, LLC has named Roy Taylor Executive Vice President and General Manager, 3D Display. The former NVIDIA VP moves from Silicon Valley to Hollywood, joining MasterImage 3D to drive adoption of its auto-stereoscopic 3D displays and strengthen content partnerships across the mobile ecosystem.

MasterImage 3D provides digital 3D systems for theaters (2,500 are installed) and commercialized one of the world's first glasses-free 3D displays for cell phones, in 2009, based on the company's patented cell matrix parallax barrier technology. Taylor will lead MasterImage's drive to put glasses-free smartphones and tablets in consumers' hands worldwide, and help enable a mobile platform for 3D video, games, applications, interface and user-generated content.

Taylor joins MasterImage 3D from NVIDIA, where he was Vice President of Telco Relations overseeing an international sales team and relationships with AT&T, Vodafone, China Mobile and other major telecommunications companies. In his ten-year tenure at NVIDIA Taylor was also VP of Worldwide GPU Sales and held VP- and Director-level regional sales positions. Prior to that, Taylor ran his own business as a manufacturer's representative for NVIDIA, IBM Microelectronics, NEC Semiconductors and other companies.

"Roy has a strong vision of where the mobile landscape is headed, and of the technical, business, and partnership requirements to get there," said MasterImage 3D CEO and Chairman, Younghoon Lee. "He is exactly the right person to lead our efforts in connecting OEMs, chip manufacturers, carriers, TFT makers and the content community to set the stage for 3D."

"Through his experience at NVIDIA, Roy demonstrated the importance of enabling content creators to develop for stereo 3D, which built a demand for hardware. He brings this mindset to MasterImage, and will help us create not only new opportunities for our 3D display technologies, but for 3D content developers as well. Roy's leadership will contribute to more than just MasterImage's effort - it will benefit the emerging S3D industry overall," added MasterImage 3D President, Business Development James Bower.

Taylor said, "I believe sincerely in the future of stereo 3D - that the best glasses-free display technology will have a huge impact on how consumers view, create and share mobile content. MasterImage 3D is the leading technology company in this sphere. Not only were they the first to market with a successful glasses-free 3D cell phone, but the quality of their product is superior. I'm thrilled to be part of that success as it grows along with the mobile market's adoption of 3D."

Taylor will be based in MasterImage 3D headquarters at Raleigh Studios in Hollywood.

3D Entertainment Distribution Teams up with Universal Pictures International Entertainment for the Blu-ray 3D Release of Ocean Film Trilogy
3D-News Posted: Tuesday, December 14, 2010 (17:49 UTC) | Posted By: Webmaster


3D Entertainment Distribution announced that it has entered into an agreement with Universal Pictures International Entertainment to release its underwater 3D film trilogy on Blu-ray™ 3D disc this Christmas. The trilogy, presented by ocean explorer Jean-Michel Cousteau, features the popular 3D titles "Ocean Wonderland 3D," "Sharks 3D" and "Dolphins & Whales 3D" narrated by Daryl Hannah, which have generated over $85 million at the IMAX theatre box office to date.

As a result of the deal, Universal Pictures International Entertainment has acquired the exclusive worldwide home entertainment rights to the trilogy, excluding US, Canadian and Mexican territories, from 3D Entertainment Distribution. This agreement, which marks the first collaboration between the two companies, was concluded during the last edition of MIPCOM in Cannes (France).

"We are thrilled to be partnering with NBC Universal on this exceptional and unique cinematic home entertainment experience," said 3D Entertainment Distribution Chairman and CEO Francois Mantello. "This trilogy of edutainment films presented by the son of the legendary Jacques-Yves Cousteau represents a spectacular three-dimensional journey that will bring the beauty of the marine environment directly into people's homes in superb fashion."

"After highly successful runs at IMAX theatres around the world, we are delighted to be distributing such exciting and critically-acclaimed content in our key home entertainment markets," said Eddie Cunningham, President of Universal Pictures International Home Entertainment. "Universal is leading the charge to deliver the highest quality 3D entertainment directly to consumers through the new ultra high-definition Blu-ray™ 3D technology, the current cutting edge in home theatre entertainment."

With a staggered release beginning next week, the 3D trilogy will be available in time for Christmas in major European markets, including France, Italy, Germany, the United Kingdom, as well as in Australia & New Zealand. Release dates in Spain and Japan will be announced shortly. Each of the three titles is available either separately or as a special 3-movie boxed set, and can be purchased at major retail stores as well as from online retailers such as Amazon.

The trilogy was produced by 3D Entertainment Films and Gavin McKinney Underwater Productions in collaboration with the United Nations Environment Program and Jean-Michel Cousteau's Ocean Futures Society. It was directed and produced by veteran 3D filmmakers Jean-Jacques and Francois Mantello respectively, who were joined by director of photography Gavin McKinney and composer Christophe Jacquelin on all three productions. No fewer than seventeen international expeditions took place between 2001 and 2007 to capture, entirely in 3D, the underwater photography for these films.

"Dolphins and Whales 3D" (2008) takes viewers into an immersive and highly emotional odyssey for a close encounter with the surviving tribes of the ocean. Stunning images of dolphins, belugas, orcas, humpback whales and their calves, captured for the very first time in 3D, allows them to discover their lives and habitats as never before seen. "Sharks 3D" (2005) brings viewers face-to face with the lions and tigers of the ocean including the great white, hammerhead and whale shark. These wild and endangered animals have been in existence since before dinosaurs roamed the earth and are mistakenly considered as man-eating creatures. In "Ocean Wonderland 3D" (2003), viewers will experience, from Australia's Great Barrier Reef to the Bahamas, a stunning visual and sensorial diving adventure beneath the waves to the pulsating heart of the oceans: the coral reefs.

SENSIO Technologies acquires Algolith's intellectual property and secures integration of key employees
3D-News Posted: Tuesday, December 14, 2010 (17:44 UTC) | Posted By: Webmaster


SENSIO Technologies Inc. announced the execution of an asset purchase agreement whereby SENSIO acquires Algolith's video-processing IP portfolio, consisting mainly of four patents and nine patents pending, as well as Algolith's image-processing technologies, source code and know-how. The addition of Algolith's 100%-compatible and -complementary technologies enables SENSIO to boost development of current and future projects, and extend its range of solutions for 3D delivery.

The total cost of the transaction, including the assets and expenses, comes to under seven figures. The transaction will be closed during the course of the day and includes Algolith's technologies and the adjunct of key personnel, bringing significant expertise in the field of image and video processing as well as their in-depth knowledge of the purchased IP. Immediate opportunities for SENSIO are evident with the newly-purchased portfolio:

"Algolith's noise-reduction and compression-artefact-reduction algorithms are among the best in the industry," said Étienne Fortin, Chief Technology Officer at SENSIO. "With the advent of connected TVs, low bitrate, noisy video will be widespread and we foresee a big demand for this capability from our current customers in the consumer electronics market."

"Combining Algolith's video-format-conversion and noise-reduction technologies with SENSIO® 3D will uniquely position us to service the broadcast market as well," added Nicholas Routhier, President and CEO. "Other key technologies will come into play further down the line, enhancing our state-of-the-art offering to all markets."

SENSIO intends to fully support the entire combined IP and software portfolio of the two companies and develop it over time. The accelerated innovation promised by the complete compatibility and complementarity between technologies and the increase in research and development staff should enable SENSIO customers around the world to remain at the cutting edge of the industry.

SENSIO to showcase powerful solutions for best possible 3D user experience
3D-News Posted: Tuesday, December 14, 2010 (17:43 UTC) | Posted By: Webmaster


SENSIO Technologies Inc. announced that at CES 2011 the company will unveil new solutions that add significant value to 3D-enabled home-entertainment products. Building on more than a decade of innovation in the 3D market, SENSIO will showcase offerings that improve the 3D experience for the end-user, by completing the 3D delivery chain. The company's CES 2011 booth will feature immersive demonstrations of these solutions and allow visitors to engage with the SENSIO brand, and discover its new look, reflecting its broader offering to the industry.

"Moving toward the SENSIO vision of 3D for everyone, accessible everywhere, we are launching a range of solutions that will fill the holes in the 3D delivery chain and stimulate adoption of the medium," said Nicholas Routhier, SENSIO president and CEO. "Through this multifaceted commitment to the success of 3D, our partners, and consumers, we'll continue to strengthen the position of 3D as a business reality."

At its booth, SENSIO will highlight enabling products that support an effortless, immersive and engaging 3D viewing experience in the home. Their solutions will also address the question of content provision, the major barrier to widespread 3D adoption, delivered to consumer electronics products in SENSIO's renowned high-fidelity format. The combination of superior image quality, varied content and effortless interfacing offered by SENSIO products will provide a distinctive offering for home-entertainment device manufacturers.

SENSIO® 3D technology enables broadcasting of 3D content over the conventional 2D infrastructure via cable, satellite or over IP, while providing superior quality to generic frame-compatible formats. High-fidelity SENSIO® 3D delivers "visually-lossless" 3D images that are so faithful to the originally-captured images that the difference is imperceptible to the eye of the viewer.

Training in 3D – January course puts theory into practice
3D-News Posted: Tuesday, December 14, 2010 (17:41 UTC) | Posted By: Webmaster


Principal Large Format (PLF) announced that it will lead a three-day training course on 3D for cinema and television next January in London. Titled "Advanced 3D – The National Stereoscopic 3D Training Programme", the course is being presented by PLF in association with Talking Point and funded by the Skillset Film Skills Fund as part of A Bigger Future 2 and by Sky.

And the first word goes to Brian Lenz – Sky's Director of TV Product Development, who explains: "With the rapid growth of 3D gaming, cinema and the exciting launch of 3D TV, spearheaded by Sky, there are a wide range of creative and commercial opportunities. However, to position the UK as a true centre of 3D excellence, it's essential that programme makers invest themselves in the art of 3D, so that we create world leading content. That's why we're supporting valuable training programmes such as this."

The course will have two sites tailored to the differing activities and their expected attendance levels. Part 1 (Tuesday 25th January) will be held at BAFTA for a maximum of 220 attendees. The day will cover everything delegates need to know to decide if a particular project is right for 3D – whether it be a feature film, a commercial, a high-end documentary or an "as live" concert performance. And, if it is right, which 3D rig you should use and the impact that your decisions have on design, post production, budget and schedule. Attendees will be also treated to networking drinks as well as a 3D screening at the end of the day.

Part 2 (Wednesday 26th and Thursday 27th January) will be held at Twickenham Studios Stage 1 for a maximum of 35 attendees, all of whom will have to have attended the opening day's sessions at BAFTA. The Twickenham sessions will provide an intensive, hands-on, practical guide to 3D movie-making, using all the major 3D rigs as well as monitoring, recording and post-production tools. 3D equipment will be provided by On Sight, SGO Mistika, Telegenic and Mytherapy. And again, networking drinks and 3D screenings will take place on both days.

Pre-registering attendees will be given handouts, a reading list and other recommendations before the course, while all three days will feature 3D screenings and guest speakers, with refreshments available throughout and plenty of opportunities for networking.

PLF founder Phil Streather is one of the 3D world's leading lights whose production credits include Bugs! in IMAX 3D, The London Eye 4D Experience for Merlin Entertainments, Carmen in 3D for RealD and Royal Opera House and Meerkats 3D with Oxford Scientific for National Geographic and Sky.

Streather says that the two-stage nature of the Advanced 3D course is one of the things that makes it unique. "On the first day at BAFTA the sessions will take place in a 3D cinema as a stand-alone module, and we expect to host a broad range of broadcast, movie and advertising industry professionals to discuss everything from lens choices to budget implications. Then, on days two and three, we will take a smaller group of DoPs, First ACs, VFX Supers, Editors, Directors and Producers to apply some of the insights gained on the first day to real-world 3D content production."

Having previously run 3D master classes at NAB Las Vegas, IBC Amsterdam, the Edinburgh International Film Festival and many other events and locations, Streather feels that PLF is well-placed to give a balanced overview of current technologies and approaches to 3D production.

"I have a very practical and clean approach to 3D training," says Streather. "Clear definitions of terms, such as convergence, parallax and depth budget, are combined with hands on experience. I then explore 3D style and storytelling through the screening and analysis of a diverse selection of 3D material. Stereography is a craft science that every head of department involved in 3D production should now become versed. Advanced 3D is proud to take its place in this important learning process."

Skillset's Director of Film, Neil Peplow says "3D training is at the top of the agenda for the UK Film Skills Strategy and Skillset is incredibly excited to be funding Advanced 3D alongside Sky. Principal Large Format's pioneering training programme, delivered by top industry practitioners, will present a necessary and rich overview of 3D. Industry professionals working in the UK Film industry attending these courses will undoubtedly gain a deep, practical understanding of the economical and technological impact of 3D."

Fees for Advanced 3D are £250 (plus VAT) for Day One only and £750 (plus VAT) for all three days; with the registration deadline being Friday 14th January.

Future of mobile multimedia, 3D imaging, robotic vision, and more highlight Electronic Imaging program
3D-News Posted: Tuesday, December 14, 2010 (17:37 UTC) | Posted By: Webmaster


New ideas for future applications of 3D and multimedia in mobile devices, entertainment, medicine, security, and other areas will dominate the conversation in several conferences at the broad-ranging IS&T/SPIE Electronic Imaging: Science and Technology symposium next month in California.

The event includes top international conferences on stereoscopic displays, 3D imaging, human vision, and other topics, and will be held at the San Francisco Airport Hyatt Regency, 23-27 January.Sabine Süsstrunk

"Electronic Imaging is the one international conference where papers on all aspects of electronic imaging are presented," said Symposium Chair Sabine Süsstrunk (Ecole Polytechnique Federale de Lausanne). Majid Rabbani (Eastman Kodak) is Symposium Cochair, and Gaurav Sharma (Univ. of Rochester) is Short Course Chair. Sharma will become Editor of the Journal of Electronic Imaging, copublished by IS&T and SPIE, in January.

Vision, Illusion, Color

The perennially popular conference on Human Vision will include talks on topics such as:

  • Visual search, Radek Grzeszczuk (Nokia)
  • Joint design of optics and image processing for application-specific sensors, David Stork (Ricoh Innovations)
  • Visualization grand challenges, Georges Grinstein (Univ. of Massachusetts Lowell)
  • How 3D immersive visualization is changing medical diagnostics, Anton Köning (Erasmus MC).
A conference banquet talk by Mark Changizi (Rensselaer Polytechnic Institute) will cover the evolution in human vision of color, illusions, forward-facing eyes, and writing -- and what that might imply for extraterrestrial vision.

In a Bay Area multimedia session in the Multimedia Content Access conference, researchers from Facebook, Hewlett-Packard, Yahoo!, FXPAL, and Google will update the audience on advances in audiovisual data, such as face recognition on social media, automated photo organization, online video content search, and scalable multimedia retrieval.

NIST (National Institute of Standards and Technology) presentations on 3D imaging metrology, processing, and applications will focus on technology with noteworthy applications in areas such as medicine and security.

A session on "The Dark Side of Color" in the Color Imaging conference will include speakers from Xerox, Univ. degli Studi di Milano, McCann Imaging, Hewlett-Packard Labs, Purdue Univ., and Apple.

3D Theatre

Highlights of the Stereoscopic Displays and Applications (SD&A) conference, chaired by Andrew Woods (Curtin Univ.), Nicolas Holliman (Durham Univ.), and Neil Dodgson (Univ. of Cambridge), include:
  • Keynote speaker Ramesh Raskar (MIT Media Lab), on "Content-adaptive parallax barriers and six-dimensional displays"
  • Discussion forum on "3DTV Dangers: Truth or Fiction?", moderated by Lenny Lipton (Oculus 3D), with panel members Marty Banks (Univ. of California, Berkeley), Christopher Tyler (Smith Kettlewell Eye Research Institute), Christopher Riemann (Cincinnati Eye Institute), and Pete Ludé (Sony Electronics)
  • The popular annual 3D Theatre session showcasing a wide range of 3D content produced around the world.
A conference on Visual Analysis and Visual Analytics will include sessions on cyber security, and super-resolution will be covered by papers on Computational Imaging.

Single-photon imaging, high-speed, and other high-performance systems for cameras, atmospheric imaging, and other uses will be covered in conferences on Sensors, Cameras, and Systems, and Digital Photography.

A new conference on Parallel Processing for Imaging Applications is being introduced this year. Conference chairs are John Owens (Univ. of California, Davis), I-Jong Lin (Hewlett-Packard Labs), and Yu-Jin Zhang (Tsinghua Univ).

Conference proceedings papers will be published individually in the SPIE Digital Library as soon as approved after the meeting, and also in collected print and digital volumes and collections.

From Executive Producer James Cameron Comes the 3D Underwater Adventure Sanctum, Diving Into Digital IMAX 3D Theatres This Winter
3D-News Posted: Tuesday, December 14, 2010 (17:23 UTC) | Posted By: Webmaster


IMAX Corporation announced that Sanctum, from executive producer James Cameron, will be released for a special two-week run in IMAX(R) 3D digital locations beginning February 4, 2011. This release occurs simultaneously with the action-thriller's wide release in domestic and select international markets from Universal Pictures. Shot on location off the Gold Coast in Queensland, Australia, the new film from director Alister Grierson employs 3D photography techniques Cameron developed to lens Avatar.

"A film executive produced by James Cameron using his own 3D technology deserves a partner in IMAX which will offer audiences a fully immersive experience with Sanctum," said Universal Pictures Chairman Adam Fogelson. "We're thrilled that it is joining Fast Five in next year's IMAX offerings from Universal."

"We are committed to offering our growing audience the world's best movie experience with exciting titles from the best studios, and Sanctum certainly helps us deliver on that commitment," said IMAX CEO Richard L. Gelfond. "This special two-week run provides IMAX(R) theatres with more films in the first quarter than ever before, highlighting the flexibility in programming created by our digital network."

"We are excited to continue our long-term partnership with James Cameron, as well as the team at Universal, by offering IMAX moviegoers the opportunity to experience the thrilling action of Sanctum," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "This film, coupled with the IMAX 3D format, will provide audiences with jaw-dropping access to otherwise inaccessible regions of the world and put you right in the middle of the action."

About Sanctum

The 3D action-thriller Sanctum follows a team of underwater cave divers on a treacherous expedition to the largest, most beautiful and least accessible cave system on Earth. When a tropical storm forces them deep into the caverns, they must fight raging water, deadly terrain and creeping panic as they search for an unknown escape route to the sea.

Master diver Frank McGuire (Richard Roxburgh) has explored the South Pacific's Esa-ala Caves for months. But when his exit is cut off in a flash flood, Frank's team-including 17-year-old son Josh (Rhys Wakefield) and financier Carl Hurley (Ioan Gruffudd) are forced to radically alter plans. With dwindling supplies, the crew must navigate an underwater labyrinth to make it out. Soon, they are confronted with the unavoidable question: Can they survive, or will they be trapped forever?

Designed to operate in extreme environments, the technology used to shoot Sanctum will bring audiences on a breathless journey across plunging cliffs and into the furthest reaches of our subterranean world. http://www.sanctummovie.com

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Editor-in-Chief: Alexander Klein.

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