3D-News Archive December 2011

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Paramount Pictures' New Logo Premieres With 'Mission: Impossible - Ghost Protocol'
3D-News Posted: Tuesday, December 20, 2011 (15:15 UTC) | Posted By: Webmaster

Entertainment motion graphics firm Devastudios has created the new animated 100th Anniversary logo for Paramount Pictures, it was announced by Devastudios President and Creative Director John Berlin. Produced stereoscopically at a resolution of 4k, the new logo premieres in theaters worldwide with the release of Mission: Impossible - Ghost Protocol.

Devastudios has designed some of the most iconic film titles of the last decade, and has also become known for designing studio logos. The current animated logos for Warner Bros., Lionsgate, Nickelodeon, Sony Pictures Animation, Focus Features and GK Films were created by Devastudios designers. The assignment from Paramount was to re-conceive the classic stars-and-mountain logo with a design that would pay homage to the history of the studio, while also capturing a bold vision of the future.

"We're proud to have been selected by Paramount to redesign one of the most recognized corporate trademarks in the world," Berlin said. "Our design and production teams have been working around the clock for several months to create this stereoscopic logo that captures the essence of the venerated Paramount brand. We couldn't be more excited to be part of the studio's history with a logo which will be on screens for years to come."

3D-based Learning Technology Introduced at Detroit Public School
3D-News Posted: Tuesday, December 20, 2011 (15:14 UTC) | Posted By: Webmaster

On Friday morning, December 9, an audience of about sixty people gathered at Louis Pasteur Elementary in Detroit to witness the introduction of the new "glasses-free" 3D learning technology that will be implemented into the school's curriculum.

Jim Fischbach, founder and director of the non-profit foundation 3D Center of Global Excellence, addressed the crowd of primarily educators, administrators, dignitaries, media and parents. He educated listeners on the vast number of 3D technology applications, and stressed the importance of utilizing its appeal to students and harnessing its potential in the classroom.

Following the address, Fischbach provided a demonstration of the 3D learning module that will be used in the school's computer lab.

Attendees were astonished after experiencing, without the use of glasses, the extreme high definition of 3D images that were coming at them from the screen. This level of high definition has never been demonstrated before.

"This is one of the creative and hidden big waves of the future – 3D information technology," said Dr. Robert Kakos, director of Technology and New Business Initiatives at Wayne State University, who was also a featured speaker at the event.

"I wholeheartedly support the technology and efforts to use 3D technology for teaching and training," said Kakos.

Another supporter of the technology who was present at the conference was Founder and President of the Motown Alumni Association, Billy Wilson.

"The Motown Alumni Association is proud to be a part of the LifeVision 3D family," said Wilson. "Our objective is to foster the production and development of customized 3D without glasses programming for Pasteur Elementary School, the first school in the nation to elevate 3D audio-stereoscopic technology into the educational curriculum."

Louis Pasteur Elementary Principal, Sharon Lawson, is designing curriculum guidelines and objectives that will assist in providing valuable feedback from students and teachers during the pilot program. The school's curriculum focuses heavily on math and science, Pasteur has been recognized by the Michigan Department of Education (MDE) for being among a small group of schools that are "beating the odds" in education by focusing on initiatives that provide the best possible tools and learning environment.

One young attendee at the conference was Cameron Clarke, a student at Louis Pasteur Elementary, who expressed his excitement over the new 3D curriculum and said he felt it would "motivate students to want to come to class and learn."

Mixel's Interface Technology Deployed in the World's First Wide Viewing Glasses-Free 3D Laptop
3D-News Posted: Wednesday, December 14, 2011 (19:49 UTC) | Posted By: Webmaster

Mixel, a leader in mobile mixed-signal intellectual property (IP), announced that SuperD, a leader in Glasses-free 3D solution technologies, employs Mixel Serializer and De-Serializer (SerDes) Technology to bring the world's first wide viewing glasses-free 3D video to laptop consumers. Mixel's MXL-SR-LVDS-4CH Serializer and MXL-DS-LVDS-4CH De-Serializer IP provide the physical layer for SuperD's market leading Glasses-free 3D image processing chip. SuperD was able to license the Mixel IP, achieve 1st time silicon success, transfer its product, incorporating the Mixel IP, to production, commercialize the technology, and achieve a design win, in the world's first Glasses-free 3D Laptop, namely Toshiba's Qosmio line of products, all in record time.

"This is a perfect example of the outstanding results that the supply chain can achieve when best-in-class partners combine their core competencies to deploy a truly innovative technology, commercialize it in record time, and achieve first time technical and commercial success," said Ashraf Takla, Mixel President and CEO. "Mixel's leadership in mobile PHY such as LVDS and MIPI provide our customers with a one stop shop for all related IP, which our customers use to rapidly deploy their products and capture a piece of the exploding mobile market."

The Mixel LVDS SerDes is a high-performance 4-channel IP, supporting up to 1.25 Gbps/channel, thus providing 5Gbps aggregate bandwidth. Mixel's LVDS SerDes IP is designed to support high-speed low-power applications such as SuperD's Glasses-free 3D graphics chipset. SuperD's 3D product achieved 1st pass silicon success in record time, extending Mixel's leadership in high-performance mobile PHYs, including LVDS, MDDI, and MIPI IP.

"By combining Mixel's differentiated SerDes technology, SuperD was able to deploy its ground breaking 3D technology to end customers with such an innovative product solution in record time," said Silent Liu, SuperD's VP of Engineering. "Mixel provided us with prompt and exceptional support through all phases of the project, from pre-sale, integration, pre-silicon verification, silicon evaluation, and finally through transfer to production," he added.

Mixel will be demonstrating the SerDes IP, integrated into the final 3D product at DesignCon 2012, January 31st to February 1st, at the Santa Clara Convention Center.

RealD Celebrates Disney's 'Beauty and the Beast' Theatrical Release in Disney Digital 3D with Special Edition 3D Kids Glasses
3D-News Posted: Wednesday, December 14, 2011 (19:48 UTC) | Posted By: Webmaster

Following the success of their collaboration on Walt Disney Pictures' "The Lion King" in 3D, RealD Inc. and Walt Disney Pictures are celebrating the January 13 release of the animated classic "Beauty and the Beast" for the first time in 3D, with limited-edition RealD 3D kids' glasses. Featuring movie-themed colors and images of the film's characters, including the beloved Chip, Mrs. Potts and the Beast, these collectible RealD 3D glasses will be distributed at theatres free of charge with the purchase of a child's ticket to see "Beauty and the Beast" in 3D. Glasses will be available exclusively at RealD 3D-equipped theatres in North America beginning Friday, January 13, while supplies last.

"What better way for parents to share the magical experience of 'Beauty and the Beast' with their kids than to take them to see it in RealD 3D," said Joseph Peixoto, president, worldwide cinema at RealD."

"The feedback we received from parents and kids alike on the 'Lion King' 3D program was extremely positive, so we're thrilled to team up once again with RealD to make the family moviegoing experience even more special with these 'Beauty and the Beast' collectable 3D glasses," added Dave Hollis, executive vice president of distribution at Walt Disney Studios Motion Pictures Distribution.

Sealed in individual packaging to ensure they are sanitary and of high quality, limited-edition, "Beauty and the Beast" themed RealD 3D glasses are designed to fit children 8 years of age and younger. Standard adult and kids' RealD 3D glasses are also available at theatres throughout North America. Visit www.RealD.com/Beauty3D in the New Year to find a RealD 3D-equipped theatre playing "Beauty and the Beast" in Disney Digital 3D™."

Oakley Salutes New Paramount Pictures' 3D Film with Special Edition 3D Glasses
3D-News Posted: Tuesday, December 13, 2011 (16:08 UTC) | Posted By: Webmaster

Oakley, Inc. announced the release of special edition 3D glasses that commemorate "The Adventures of TINTIN," a new 3D film directed by Steven Spielberg and produced by Peter Jackson, debuting this holiday season. The Oakley 3D Gascan® TINTIN Limited Edition utilizes the company's unrivaled optical innovations to offer the ultimate 3D entertainment experience.

"Oakley is proud to join forces with Paramount Pictures to celebrate a groundbreaking new movie that pushes the limits of 3D technology," said Oakley CEO Colin Baden. "'The Adventures of TINTIN' is a state-of-the-art film that sets the standard. From day one, that has been our goal with optical performance in 3D, and we achieved it with Oakley 3D Gascan. Audience members who get their hands on this limited edition collectible will have the most innovative 3D glasses on the planet to experience this exciting film," Baden concluded.

"We are thrilled to have this opportunity to collaborate with Oakley in bringing audiences another way to enjoy the incredible visual experience of this film. These fantastic glasses, along with Oakley's marketing support, allow us to further our outreach to moviegoers during the holidays," said LeeAnne Stables, EVP, Worldwide Marketing Partnerships for Paramount Pictures.

The Oakley 3D Gascan TINTIN Limited Edition features art inspired by the movie. Rich graphics on the earstems of the Polished Rootbeer colored frame salute the thrilling saga of "The Adventures of TINTIN." A custom Microclear™ bag is included for frame storage and lens cleaning, and the bag carries film-inspired graphics. Just 4000 units of the limited edition 3D glasses will be available worldwide.

Oakley 3D Gascan is the world's first optically correct 3D eyewear, a performance attribute that has nothing to do with prescription correction. Conventional non-prescription lenses can distort vision, but with Oakley HDO-3D technology, these glasses offer the best possible 3D experience. They provide truer alignment of 3D images so the wearer will not see the ghosting that comes with ordinary 3D glasses. Engineered with a lens shape that minimizes reflections and glare, they are the first 3D glasses ever made with high-wrap lens curvature for a wide field of view, and the optics offer truer perception of the colors intended by the film director for every shot. Comfort is optimized with lightweight O Matter™ frame material and a precise Three-Point Fit.

Oakley 3D glasses have earned official certification by RealD®, the world's most widely used 3D movie technology. In addition to maximizing the 3D cinema experience, Oakley is pursuing partnerships with manufacturers of home 3D systems that utilize passive polarization technology. This will allow consumers to use the same glasses for 3D entertainment in the home and the cinema.

Based on the series of books by Hergé, "The Adventures of TINTIN" tells the story of an intrepid young reporter whose relentless pursuit of a good story thrusts him into a world of high adventure. Jamie Bell ("Billy Elliot," "Defiance") stars as TINTIN, and Daniel Craig ("Quantum of Solace," "Defiance") stars as the nefarious Red Rackham. This first film of the movie trilogy was directed by Steven Spielberg and produced by Spielberg, Peter Jackson and Kathleen Kennedy. Jackson's company Weta Digital provided the animation and special effects, and Jackson will direct the second movie in the trilogy.

These special edition 3D glasses represent the second collaboration between Oakley and Paramount Pictures this year. Oakley created limited edition 3D glasses for the July 1st debut of "Transformers: Dark of the Moon."

The Oakley 3D Gascan® TINTIN Limited Edition is currently available in multiple countries worldwide and will be released in the U.S. and Canada on December 21st of this year.

The Faktion Produces AWOLNATION's 3D Music Video 'Not Your Fault'
3D-News Posted: Tuesday, December 13, 2011 (16:07 UTC) | Posted By: Webmaster

Stereoscopic 3D production studio, The Faktion, recently produced the first stop-motion, 3D music video for burgeoning artist, AWOLNATION (Red Bull Records).

Faktion Director, Cameron Duddy (Bruno Mars, Rachel Roy, Awolnation), has now created 3 music videos for AWOLNATION, including the recent Gold Record single, "Sail". For "Not Your Fault", Duddy took his vision to a new level in conceiving a world of unhinged retro fantasy - one that involves an abominable snowman, rapacious sea monsters, aliens and one epic moon battle.

At its core, 'Not Your Fault' is a love story: A damsel in distress that can only be saved by a fearless hero. That hero being Aaron Bruno from AWOLNATION, backed only by his (somewhat) fearless band. Its comedic and graphic violence, elaborate sets and fantastical monsters juxtapose the video's heartfelt story.

The live action performance of AWOL was shot in native stereoscopic 3D, and collaged with 2D cutouts layered into Z-space in post-production. The stop-motion animation was also shot in native stereoscopic 3D, using advanced motion control rigs and executed over a record breaking four weeks by a talented team of animators from projects such "Celebrity Death Match" and "Robot Chicken".

Cameron Duddy states: "Not Your Fault" is a prime example of craftsmanship, collaboration and creativity at it's best. The level of complexity and innovation required by every department not only met, but exceeded everyone's expectations."

Craig Bernard, Faktion's Executive Producer and owner of Boulevard Industries, has over 12 years experience producing music videos and commercials. His push to produce the video in 3D was motivated by a practical analysis of the growing market for 3D in the home and on mobile devices. According to Craig Bernard, "3D will ultimately reinvent the music video". Although 3D is still in its infancy, short form 3D content is the ideal way to explore the medium on glasses free handsets; home theaters and 3D enabled laptops and tablets.

"Not Your Fault" premiered on MTV November 24th and is currently #5 on the best new videos list at Mtv's Push Program. The full 3D version of "Not Your Fault" premiered on the Nintendo DS3 December 7th, and is available to over 7 million DS3 owners worldwide. A theatrical premier of the music video is slated for early 2012, along with global 3D distribution within the home and mobile 3D devices launching in 2012.

Marvell Chipset for 3DTVs Integrates SENSIO Hi-Fi 3D
3D-News Posted: Tuesday, December 13, 2011 (16:07 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. announced that leading fabless semiconductor company, Marvell Technology Group Ltd., has an HD Media SoC family, featuring SENSIO's high-fidelity 3D technology. This family of SoCs is tailored to 3DTVs, and its integration of SENSIO technology allows Marvell to offer its customers the unmatched visual quality enabled by the proven SENSIO Hi-Fi 3D format.

"OEMs in the consumer electronics market understand the value that SENSIO Hi-Fi 3D brings to 3D-capable products," said Atul Batra, Sr. Director of DTV Products at Marvell Semiconductor Inc. "Our new chipset incorporates SENSIO technology in response to a growing demand from OEMs who, we believe, will enjoy even greater flexibility in developing high-end 3D systems for the home viewing environment."

SENSIO Hi-Fi 3D is a unique frame-compatible technology for high-fidelity stereoscopic signal processing, easily integrated into display products. Developed and refined by SENSIO for more than a decade, and deployed in the field for seven years, this mature technology has been trusted by the biggest names in content creation for pioneering and commercializing live 3D events in cinemas around the world, as well as for high-profile console games and DVD movies.

"Marvell ships more than one billion chips a year, and the incorporation of SENSIO Hi-Fi 3D into Marvell's 3D-capable chipsets will significantly extend the presence of SENSIO technology in consumer electronics designed for the digital 3D home," said Nicholas Routhier, SENSIO president and CEO. "We're committed to supporting our partners in bringing quality 3D solutions to market, and we're very proud to be working with Marvell as it provides CE OEMs high-performance chips with the flexibility to offer end-users the best possible 3D viewing experience."

Stereolabs introduces the first 3D multi-camera control system
3D-News Posted: Tuesday, December 13, 2011 (16:06 UTC) | Posted By: Webmaster

STEREOLABS, a provider of advanced Stereo3D solutions for the broadcast and movie industry, announced the release of PURE Commander, the first 3D multi-camera management system in the industry.

PURE Commander is a centralized master control system that provides the ability to monitor and control up to eight 3D camera positions from one single location. PURE Commander gathers geometric, color and depth data from a network of stereo image processors and offers all the information required to enable fast decision-making and improve the quality of live 3D broadcasts.

"Multi-camera live production is still a technical and economic challenge" said Edwin Azzam, CEO of STEREOLABS. "Production companies have been asking for new technologies that would help them reduce the complexity associated with multi-camera 3D shooting. With PURE, we have provided automated solutions to align rigs and correct geometry, color and depth issues for every 3D system in the field. With PURE Commander, we introduce the first system in the industry that improves the overall quality of 3D productions".

PURE Commander monitors geometry, color and depth status of all 3D cameras in real-time. The stereographer is warned immediately if one system generates uncomfortable 3D images. Depth transitions can be handled smoothly, as the depth structure shot by up to 8 cameras is displayed

at the same time on a single monitor. HIT, interaxial and convergence values for each camera pair are also transmitted, so the stereographer can make sure depth balance across cameras is achieved when a cut is called.

"Not only PURE Commander is the first multichannel 3D quality control system, it is also the only system to enable smooth depth transitions between different camera angles" Edwin Azzam adds. "By adding PURE Commander to their workflow, production companies can streamline their operations, simplify stereographers' work and expect large improvements in depth management during live events".

Housed in a compact 1RU rackmount, the system's embedded design ensures sustained performance and reliability during operations. System control is provided directly on the front panel or remotely through a web interface.

Virtalis and Thames Technology Form Partnership
3D-News Posted: Tuesday, December 13, 2011 (16:06 UTC) | Posted By: Webmaster

The LIMA Exhibition in Langkawi, Malaysia will see the establishment of a partnership between Virtalis and Thames Technology when Thames is appointed as the Virtalis agent in the region.

Thames Technology is a leading provider of information technology products and services in Malaysia. Captain Amir Sharifuddin Abdullah, technical director of Thames Technology, explained: "Virtalis first came to our notice when our contacts within the RMAF (Royal Malaysian Air Force) told us about the Helicopter Crew Reality (HCR) system they had seen at RAF Valley. Our close working relationship with defence contracting firm, Heitech makes the addition of Virtalis know-how, systems and software on our various projects too good an opportunity to pass up."

The LIMA (Langkawi International Maritime and Aerospace) Exhibition runs from 6th to 10th December. LIMA is the premier exhibition for aerospace and maritime manufacturers targeting the Asia Pacific. Delegates include key decision makers from the defence, enforcement and civil sectors.

"Virtalis, Thames and HeiTech Padu Berhad (a Malaysian Defence and Security company) are presenting what should prove to be a really exciting offering at LIMA", said Mr. Sazman Redza Abu Bakar, chief technology officer of HeiTech. "Not only will we be showing Virtalis' HCR system, which uses tracked Head Mounted Displays (HMDs), we'll also be giving the show's attendees an intriguing hint of what is to come with one of their rear-projected ActiveMove display systems. We've created a demonstrator which should give those who experience it a glimpse of what is possible in VR today. By the end of next year, we hope to develop it into comprehensive virtual training for Malaysian Armed Forces' strategic assets".

David Cockburn-Price, Virtalis' managing director, explained: "The official partnership agreement with Thames for business in Malaysia is the beginning of an exciting chapter for us. Both Thames and HeiTech have big ideas and we intend to give them as much development support and guidance as we can because I see the Asia Pacific marketplace as a key business driver in Virtalis' future."

Digital Darkroom: An Exploration of Altered Realities
3D-News Posted: Tuesday, December 13, 2011 (16:05 UTC) | Posted By: Webmaster

Award winning 3D artist Claudia Kunin will be highlighted in an upcoming group exhibition at the Annenberg Space for Photography. "Digital Darkroom: An Exploration of Altered Realities" opens on December 17, 2011 and runs through May 28, 2012. In addition to Ms. Kunin, the exhibit features 16 international artists. Spanning from historical trendsetter Jerry Uelsmann, to Maggie Taylor and Josef Astor. Each contemporary artist is considered a master of digital techniques.

Situated at the cutting edge of photography, Kunin is the first photographer to convert her images into 3D so that they appear beautiful to the eye with or without the glasses. Mirroring the history of photography, she marries her own work with daguerreotypes, black & white family snapshots, and her father's stereo transparencies. Kunin then takes the work into the 21st century by using digital technology to meticulously composite her multi-layered images into a montage, converting them pixel by pixel into a 3D representation. "Digital Darkroom: An Exploration of Altered Realities" will present an overview of Kunin's work from her various series including "Ghost Stories", "Holy Ghost Stories", "Family Ghost Stories", "Theoretical Ghost Stories", and her latest work which pushes the medium further still with the use of digital software to convert her still imagery into 3D animations.

According to Ms. Kunin, "3D has been a way to materialize the immaterial to enrapture an unwitting audience, and convince them there is evidence of a life unseen."

W.S. Di Piero wrote in his review of the "State of Mind" exhibition at the Museum of Photographic Arts: "3D's glassy depths and Kunin's anachronistic imagery make time slither and skip: present and past elide, and human relatedness seems a floating, half-perceived, half-imagined world airy with hope and unknowing."

Premiering at the exhibit will be a groundbreaking 3D documentary on 3D artists. Filmed in 5K resolution using Red Epic cameras and presented in a specially created 3D theater, the film explores the history of stereoscopic photography. It features a select number of artists from the show, and demonstrates how Kunin photographs her subjects and alters them digitally to create a 3D image.

First published in 1976 in Rolling Stone magazine, Ms. Kunin practiced commercial photography successfully for the next 30 years. She now solely pursues her fine art, having been exhibited internationally including New York, Tokyo, Paris, and Los Angeles. Her fine art has been featured in numerous publications including Eyemazing, Camerawork, Focus, and most recently B&W Color magazines. Winner of the 2010 Prix de la Photographie Paris, placing first in Abstract Fine Art, and second in Fine Art for "3D Family Ghost Stories". She is also the recipient of First Prize for "3D Holy Ghost Stories" at the National Stereoscopic Association and International Stereoscopic Union conference of 2007. Ms. Kunin's work is in the permanent collections of the J. Paul Getty Museum, the Smithsonian Museum of American History's photography collection, and the Museum of Photographic Arts. Kunin's work will be archived, along with her ephemera, in the Smithsonian Institute Museum of American History.

The Annenberg Space for Photography is a cultural destination dedicated to using state-of-the-art, high-definition digital technology to display images as well as traditional prints by some of the world's most renowned photographers. Located in Century Park at 2000 Avenue of the Stars, Los Angeles, California, 90067. Hours are Wed-Fri: 11 a.m. – 6 p.m., Sat: 11 a.m. – 7 p.m., Sun: 11 a.m. – 6 p.m.

To see more of Kunin's work, please visit her website at http://www.claudiakunin.com

3D Impact Media introduces cost sensitive Glasses Free 3D innovation overcoming marketing challenges to exceed consumer expectations
3D-News Posted: Tuesday, December 13, 2011 (16:05 UTC) | Posted By: Webmaster

Despite the excitement around 3D, sales of 3D-ready devices are not matching the consumer expectations… until now. Swiss-based 3D Impact Media presents innovative, glasses free 3D applications, specifically, 3D content post production, conversion and playback hard and software. This professional glasses-free 3D solution is ideal for multiple applications such as broadcasts and promotions at live-events, cinemas, and general digital signage use offering a unique experience to the viewer while ensuring both heightened awareness and increased recall rates.

To successfully launch high end 3D content productions in the best quality, 3D Impact successfully overcame four main challenges of the 3D market. Their solution fulfils the primary dream of the consumer to view high quality 3D without the need to wear additional eyewear. With the exception of cinemas, there is no future for 3D glasses in consumer electronics. This shift from glasses based to glasses free 3D technology will increase the complexity to produce content to fulfil the manifold in devices substantially. Secondly, current production content is not readily compatible with 3D ready devices greatly limiting high quality 3D content, such as seen in movies and broadcasts, preventing the market to expand. 3D Impact Media has resolved this with the latest release of a fully automated real-time 2D to 3D conversion solution. The application offers the ability to automatically convert content for glasses-free 3D in real-time. Such solution will further enable large glasses –free 3D video wall deployments and pioneering high-resolution (4K) display solutions. Until now the quality of the image and viewing quality have been compromised by visible overlaying images from certain viewing positions. 3D Impact Media's third factor delivers clear and strong 3D effects from a broad viewing angle eliminating aforementioned transition zones and lastly, disproves the myth that 3D effect is only visible from as restricted viewing angle.

High-quality glasses-free 3D requires three components for optimal viewing. The first requires multi-view content to be produced or reproduced, allowing more than one view to be generated from a scene or object (2D to 3D or stereoscopic 3D to auto-stereoscopic 3D conversion). Secondly, our dedicated 3D playback software combines multiple views to create a single image displaying one picture on screen. Lastly, an autostereoscopic display with an optical barrier filter (parallax) separates the different views from one another allowing both eyes to view a single representation. In doing so, the human visual system processes both images as received by each eye, however converts them to a single picture with depth information therefore allowing for a focused 3D experience.

Combined, 3D Impact Media has created a truly unique solution demonstrating an incomparable viewing experience. In offering cost effective technology, the leap from 2D to 3D is made easier and better than ever imagined. 3D Impact Media clearly demonstrates their ambition to become the leading technology provider for glasses-free 3D content solutions in the world.

SEGA Corporation and 3D International Group offering glasses-free 3D Arcade Gaming experience
3D-News Posted: Tuesday, December 13, 2011 (16:04 UTC) | Posted By: Webmaster

SEGA Corp., who is the worldwide leading supplier of Arcade Game systems, has successfully integrated a Large Format 3D-Display designed and manufactured by 3D International into the recently released "Let's go Island 3D" SEGA Arcade game. This Arcade Game Product is the first glasses-free 3D Arcade Game Machine in the world.

A remarkable number of Let's go Island 3D has been installed and successfully deployed already throughout all of Japan since July 2011. Let's Go Island 3D is the last rentry in the gun shooting. The game is played on the Ringedge arcade board and is played in an enclosed cabinet with a 52/55 inch glasses-free 3D monitor. The cabinet can blow air at the player from four locations. After an initial launch of several hundred systems in Japan, users have been thrilled with the glasses-free 3D effects in this popular Arcade game series. Consequently, this draws a larger crowd which will mean more revenue for Arcade game owners.

The 3D Arcade system will now become available for overseas markets.

With the introduction of Let's go Island 3D, SEGA was entering completely new ground as this was the first venture into glasses-free 3D Arcade Game

"Thank you very much for partnership and collaboration for 3DI and 3DI members. Sega succeeded to implement the glasses-free 3D technology in arcade machine, and created the best 3D world in the arcade game machine very effectively. We are very pleased for this successful creation, and are looking forward future progress of the glasses-free 3D technology." said Hiroshi Yagi, Senior Consultant for 3D Project at Sega R&D Division.

"3D International is proud to cooperate with a market leader such as SEGA", said Tan Sri Abdul R ashid bin Abdul Manaf, Executive Chairman of 3D International Group. "Though we had to comply with SEGA's gruelling drive for the highest technical requirements and demands, successfully passed all of SEGA's quality control and production standards. We are very pleased to see this joint commercial success of SEGA with this new revolutionary product."

Stereobank hits 1,000 S3D premium clips indexed by adding its latest series of Super Slow Motion 3D footage
3D-News Posted: Tuesday, December 13, 2011 (16:04 UTC) | Posted By: Webmaster

Sterobank.com, a S3D stock footage marketplace, announced that the biggest catalogue of 3D stock shots is hitting a strategic milestone by adding its latest series of Super Slow Motion 3D footage. With 1,000 premium S3D indexed clips and tens of hours of creative footage, Stereobank confirms being the essential partner for producers and post-production companies looking for genuine 3D footage to complete their 3D projects in HD, 2k and even 4K definition.

Stereobank.com is the widest catalogue of stereoscopic 3D stock footage. And it is now covering so many topics like lifestyle, nature, aerials, business, sport, macro, super slow-motion and more, that it is a dream come true for any 3D producer looking to enhance a project. The S3D footage from around the world is available in no time and at a flexible license rate.

"The 3D footage we receive from our contributors is getting more creative by the day, these great stereographers understand the needs of the producers for stunning 3D content." says Morgan David de Lossy, Chief Art Director "We are also proud to distribute the most stunning slow-motion and macro shots ever seen. Thanks to the 3D depth you can now fully enjoy this mind-blowing time wrap effect as never before!"

Stereobank is always looking for new stereoscopic content to distribute. Counting more than 50 professional contributors worldwide, from independent stereographers to 3D production studios, the company is proud to welcome new filmmakers with talents!

"Our latest enrolled contributor published these amazing 60fps surf shots, showing scenes where he's in the middle of the action with surfers missing him by an inch or two, and with waves crashing on him" says Morgan David de Lossy.

Legend3D Selected as Primary 3D Conversion Studio for Martin Scorsese's Stereoscopic Debut: Hugo
3D-News Posted: Tuesday, December 13, 2011 (16:03 UTC) | Posted By: Webmaster

Legend3D, an innovator in 2D-to-3D conversion technology, announced its role as the primary conversion vendor on the highly-anticipated 3D holiday release of Hugo—a live-action fantasy film based on the popular children's novel, The Invention of Hugo Cabret by Brian Selznick. Hugo is renowned director Martin Scorsese's first stereoscopic 3D film, and opened on Nov. 23, 2011, in select RealD 3D and IMAX 3D theaters throughout the U.S.

While Hugo was shot using 3D camera rigs, Legend3D was tasked with restoring, colorizing and converting to 3D an assortment of vintage 2D material across three key sequences in the film. This included classic cinema from the early 1900s, such as Georges Melies' A Trip to the Moon and The Merry Frolics of Satan, as well as new footage of Ben Kingsley in his role as Melies. To accomplish this, the Legend3D team first prepared the source material in 2D, using restorative techniques to stabilize and accentuate the image quality while still retaining the vintage "look." This material was then converted to 3D to match the overall depth of Scorsese's native photography.

Rob Legato, visual effects supervisor on Hugo, commented: "Having had previous experience with Legend3D's fine work on The Aviator, we had complete confidence in their ability to handle our historic Georges Melies footage. Their 2D-to-3D conversion not only exceeded our very high expectations, but their fast turnaround and innate creative attention to detail produced take-one finals every time. Legend3D was a total pleasure to work with on every level."

Jared Sandrew, VFX supervisor at Legend3D, commented: "Applying VFX and conversion work to some of the first 'visual effects' scenes in the history of cinema … this was intrinsically fun. The footage is inherently playful, which made it really come to life when introducing another dimension." Matt Akey, VFX producer at Legend3D, added: "Rob (Legato) and Marty communicated a clear vision for our three sequences, and then trusted us to come up with stereo solutions and VFX treatments that helped augment key moments of the story, including the film's finale. Our pipeline is built to handle complex 2D and 3D hybrid content at the most competitive price point, so this made for a great partnership."

Hugo is the astonishing adventure of a wily and resourceful boy whose quest to unlock a secret left to him by his father will transform Hugo and all those around him, and reveal a safe and loving place he can call home. The film was produced by Graham King, Tim Headington, Martin Scorsese and Johnny Depp, with Screenplay by John Logan (The Aviator, Rango) and stars Ben Kingsley, Sacha Baron Cohen, Asa Butterfield (as Hugo Cabret), Chloe Grace Moretz, Ray Winstone, Emily Mortimer, with Jude Law.

Virtalis brings 3D to Alstom Grid Training
3D-News Posted: Tuesday, December 13, 2011 (16:03 UTC) | Posted By: Webmaster

Alstom Grid is introducing Virtalis Virtual Reality (VR) into its training courses. The company has taken delivery of a Virtalis ActiveMove VR system and is commissioning further 3D models to form the basis of new immersive VR training.

Jemylia Raimbault, Sales and Marketing Manager for Alstom Grid's Technical Institute in Aix-les-Bains, explained: "Our ActiveMove is currently beginning its journey round our 15 training centres dotted around the globe. Everyone who has experienced it is utterly convinced of the benefits 3D brings, but we recognise we've a long road to travel before 3D content is properly integrated into our training courses. However, we are industry leaders rather than followers, so we've got a lot of hard work to do!"

ActiveMove is a transportable, interactive, 3D visualisation system that is setting the industry benchmark for both price and performance. ActiveMove combines best in class technology and is part of the Virtalis ActiveWorks family of 3D immersive visualisation solutions. Alstom's ActiveMove system makes use of the Optoma range of 3D projectors with an Intersense tracking system, powered by a Dell workstation. With ActiveMove, data can not only be visualised in stereoscopic 3D, but also the system enables full immersion and interaction, thanks to Virtalis' integrated head and hand tracking solution. This added functionality alters the perspective of the visuals according to the user's position and orientation within the scene. The hand held controller allows the immersive experience to be enhanced further. The user can navigate through the virtual world, pick and manipulate component parts in real time and make decisions on the fly.

Alstom Grid Technical Institute offers a full range of training in electrical grid safety, operations, maintenance, protection, control and management. Trainers at the 15 Institutes have the highest levels of expertise and currently deliver over 200 different training courses.

Raimbault added: "We chose Virtalis because they understand our industry and are well known VR integrators. They also have invaluable experience gained from developing VR models both of our hardware and that of Areva T&D, whose legacy hardware is still in use. We are working with other training companies to develop courses which will feature these impressive Virtalis models and display systems."

Sony 3D Camcorder Lens Accessories
3D-News Posted: Tuesday, December 13, 2011 (16:03 UTC) | Posted By: Webmaster

3D equipment company, Cyclopital3D, has introduced its latest 3D camera accessories for the new Sony 3D Camcorders HDR-TD10 and HXRNX3D1U. The Filter/Close–up Adapter is necessary attachment for 3D interviews, documentaries and other close-up shots. The Filter/Close –up Adapter allows you to add accessory optics of your choosing such as a close-up lens, neutral density filter, polarizer, matte-box or other specialized attachment.

The Stereo Base Extender for the Sony camcorder improves the 3D effect in distance shots by effectively widening the camera's lens spacing from 30mm to 140mm. The 3D effect is significantly enhanced by the increased depth that is recorded when adding the Stereo Base Extender to the Sony camcorder.

For more information on these unique Sony accessories, go to http://www.cyclopital3d.com/Sony-Camcorder-Accessories.html

The next chapter - Visual Acuity advises on new tour for Mummy: The Inside Story – Secrets of the Tomb at the Virginia Museum of Fine Art in Richmond, USA
3D-News Posted: Tuesday, December 13, 2011 (16:02 UTC) | Posted By: Webmaster

Independent technology and media consultancy, Visual Acuity are again working with The British Museum on a new version of their international touring exhibition entitled Mummy: the Inside Story – Secrets of the Tomb. This tours premier venue, the Virginia Museum of Fine Arts in Richmond, VA, will display a 3D experience around one of the Museum's most intriguing ancient artifacts: the mummy of Nesperennub.

Visual Acuity provided independent technology advisory services to The British Museum on this project during a previous tour and have once again been contracted to advise on a second tour of this unique exhibition.

For this new tour, The British Museum deployed advanced 3D imaging technologies to reveal the secrets inside the mummy of Nesperennub – an ancient Egyptian priest who died in approximately 800 BC, using non-invasive x-ray and Computerised Tomography (CT) scanning techniques to look inside the mummy without disturbing its wrappings in any way.

The experiment provided a unique insight into the complex mummification process and Nesperennub's life in ancient Egypt, while also allowing Museum staff to reconstruct his facial features. Visual Acuity was then engaged to advise on a 3D theatre display, which would allow visitors to see graphic visualizations of the mummy's face and skeleton, despite the fact that they remained encased within his coffin.

Blair Parkin, Managing Director at Visual Acuity, recalls: "We have used the most advanced projection and display technologies to show graphic representations of the outer coffin, the cartonnage case that sits inside it and actually holds Nesperennub's remains, the skeleton and the jewellery with which the body was adorned prior to embalming and, most strikingly, a very detailed representation of his face."

The Mummy – still intact – is making a transatlantic journey to the Virginia Museum of Fine Arts in Richmond, Virginia for an exhibition spanning four months. Teams from both museums are working on creating a new display,using the latest 3D projection technology to create an even deeper and morerealistic experience for visitors.

"We are delighted to be working with Visual Acuity again on this unique exhibition," comments Amanda Mayne, International Engagement Manager at The British Museum, which is loaning the mummy, along with 100 other artifacts, to Richmond. "As consultants they don't just deliver the right technology solution – they really understand the project and provide aesthetic and architectural guidance as well."

The latest chapter in this mummy's extraordinary story is set to unfold on the 19 November 2011. The show is narrated by Patrick Stewart and covers many new discoveries unseen to the visiting public before now.

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