3D-News Archive February 2007


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State-of-the-Art 3D Quality comes to Rave Theaters
3D-News Posted: Tuesday, February 27, 2007 (8:16 UTC) | Posted By: Webmaster


Rave Motion Pictures announced the premiere showing in select cities of the latest ‘state-of- the-art' 3D technology featuring fun friendly entertainment for children and teens of all ages. nWave Pictures, acclaimed pioneers of Giant Screen 3D filmmaking worldwide, is releasing 3D Mania, Haunted House, and Haunted Castle, a collection of entertaining 3D films starting on March 9, 2007. "To help introduce this exciting 3D technology, we are offering all three films for one standard matinee price with show times offered throughout the day," said Carl Wagner, Vice President of Film for Rave Motion Pictures.

Later this spring, RAVE will begin offering a new series of films originally produced for IMAX® and other Giant Screen Theaters. Other future 3D programs in the series will include such titles as Dinosaurs 3D: Giants of Patagonia, Sea Monsters 3D, and Legends of the Sky 3D. Traditional 2D films formerly shown in IMAX® and other Giant Screen Theaters will also be shown as matinees, and made available for schools and other group bookings. These are high quality films that will entertain and inform audiences of all ages.

3D Mania is a groundbreaking venture into the realm of 3D filmmaking. Using CGI technology to its maximum potential, 3D sight gags abound in this thrilling presentation that integrates computer-generated imagery and live action to explore the history of 3D photography and 3D motion pictures. Keep your eyes on the screen as the screen literally comes to you!

Haunted House will send chills down your back as you realize that things are not as they appear. After entering the house to escape the storm things began to come alive. Don't be startled; there is no need to be afraid…!

Haunted Castle is an alternative to the standard film, as it is seen entirely from the first-person point-of-view, which places the viewer in the center of every piece of action. Enter a grand old European castle, where a young American musician finds himself trapped in this majestic, gothic setting. You will be chilled to the bone as eerie spooks and materializing spirits slowly make their presence known. The special effects of this feature integrated with digital stereoscopic 3D technology creates one of the most spectacular film experiences ever projected onto the screen.

The cinema experience just got a whole lot more realistic; you will feel like you are a part of the action in a way that you have only imagined...until now. The films were originally conceived for and shot in 3D, resulting in 3D images that jump out of the screen, and make audiences feel more like participants than viewers. Cinema is on the verge of a revolutionary change, which can be experienced starting March 9 at BLANK Theater.

"This affordably priced triple feature is a great show for the whole family and has really unbelievable 3D effects," remarks Jeremy Devine, Vice President of Marketing, Rave Motion Pictures.

Founded in 1999 by Tom Stephenson, Rave Motion Pictures is a Dallas, TX based company, dedicated to enriching the movie-going experience. With 27 theaters in eleven US-states, Rave is excited to be a top entertainment destination and through ongoing efforts, a good neighbor and corporate citizen. Rave's exacting standards create unobstructed viewing utilizing 18-inch risers. There is a remarkable 48 inches between rows for maximum legroom and ease of motion. Every auditorium has the finest in projection and digital surround sound equipment. Rave currently has the highest percentage of state of the art Digital Projection and Real D enabled 3D screens of any theater circuit in the country.

iZ3D Hosts Mini 3D Gaming Tournament at Game Developers Conference
3D-News Posted: Tuesday, February 27, 2007 (8:11 UTC) | Posted By: Webmaster


iZ3D, LLC, a US-based 3D technology development and marketing company will be hosting a 3D Gaming Tournament at the upcoming Game Developers Conference at the Moscone Center in San Francisco on March 5-9, 2007. The company will have six gaming stations available in its Booth # 5512 NH in the North Hall, and participants will be able to immerse themselves in a true stereoscopic 3D gaming experience, have a lot of fun, and be eligible to win an assortment of prizes.

Stereoscopic 3D is the latest exciting technology in the gaming industry. iZ3D's 22inch monitor takes ordinarily flat games, and turns them into thrilling three dimensional experiences by making characters and effects blast out of the screen! This technology brings a level of immersion not possible on a traditional monitor.

"Our monitors have been receiving positive reviews for some time, and we want this conference to be about the game developers. Come to our booth and watch the faces of the tournament players. See how our technology WOWifies your games, and learn how to make sure your future releases stay competitive by being ready for this new wave of gaming excitement," said David Chechelashvilli, Vice President of Marketing for iZ3D LLC.

"Stereoscopic 3D monitors aren't niche market products anymore. Our newly formed joint venture with Chi Mei (CMO) combines our superior iZ3D technology and marketing capabilities with CMO's leading manufacturing techniques and worldwide distribution presence. When you see what our new 22inch monitor can do, and how your gamers' eyes will widen, you will be equally wowed by our product's modest price," continued Chechelashvili.

The tournament will be showcasing the first iZ3D, LLC product, a 22inch widescreen 3D monitor. The new advanced video monitor displays impressive inside and outside the screen 3D images with the help of comfortable polarized glasses. It is designed to completely replace traditional monitors by equally offering commercial image quality and display brightness for non-gaming purposes.

Unlike other stereoscopic 3D solutions, it is rare for players to experience eyestrain, spatial disorientation, headache, and nausea while using the iZ3D monitor. The unit is powered by any current personal computer with a dual output video card.

Specifications include 1680 x 1050 resolution, up to 120-degree viewing angle, 5 ms response time, and 800:1 contrast ratio with the same brightness as commercial monitors. It also has dual interface capability with DVI and DVI/VGA inputs.

The initial iZ3D, LLC product will begin shipping in May, with deeply discounted pre-orders available through the iZ3D website.

Experts will be on-hand to demonstrate proper programming techniques, and additional efforts are in the works to educate the industry on how to get the most out of stereoscopic 3D technologies to better their competitive advantage.

Open House offers glimpse at RENCI innovations
3D-News Posted: Friday, February 23, 2007 (7:50 UTC) | Posted By: Webmaster


The Renaissance Computing Institute (RENCI) at Chapel Hill, North Carolina, will open its doors to the public on Friday, March 2, for an open house that will showcase a wide range of technologies and projects related to disaster research, bioinformatics, public health, high performance computing and high resolution visualization.

The open house will take place at RENCI's anchor facility at 100 Europa Drive, Chapel Hill (the Europa Center office building) between noon and 3 p.m. Visitors should enter the building from the parking lot entrance. Refreshments and light snacks will be available.

Founded in 2004 as a major collaborative venture of Duke University, North Carolina State University, the University of North Carolina at Chapel Hill and the state of North Carolina, RENCI brings together diverse teams of people and technologies to address major issues facing our state, our nation, and the world, including disaster planning and response, public health and biomedical research. The open house will include demonstrations and information about RENCI's major initiatives.

One of the highlights will include Stereoscopic and high-resolution visualization. RENCI'S visualization and collaborative environments group will show how three-dimensional animations and graphic displays of scientific data have revolutionized research and discovery. High-resolution weather models and simulations of galaxies and astrophysical phenomena will be on featured. The visualization laboratory also will display examples of multigigapixel imagery, 360-degree, super high-resolution images that could impact medical and geographic imaging and the visual arts.

"With this open house, we hope to give the public a snapshot of what RENCI does and our potential impact on everything from how the state responds to hurricanes to how the medical system treats chronic diseases," said RENCI Director Dan Reed. "We are excited about our work and we want to share our excitement with the university communities, the Triangle business community, educators, and the general public."

For directions to RENCI, see http://www.renci.org/about/europa.php

TDVision Systems, Inc. Introduces Alterspace
3D-News Posted: Friday, February 23, 2007 (7:44 UTC) | Posted By: Webmaster


TDVision Systems, Inc. presents the Alterspace, a software application that allows users to create their own interactive environment, where they can work, play, watch 3D content, surf the Internet and videoconference, all in true 3D enabled by TDVision's technology.

The Alterspace showcases the TDVSDK and true 3D emulation capabilities. The technology can be applied to entertainment, education, demonstrations, training sessions, product development, architecture and industrial design. In this immersive environment, the user can explore computer-generated worlds, define travel paths for automated viewing and queue up 3D videos running inside the 3D Alterspace environment. The Alterspace can be viewed in High Definition with TDVisor and a TDVReady computer.

"The TDVisor allows the user to view content in true 3D High Definition emulation, just like in real life," said Manuel Gutierrez, founder of TDVision System's, Inc. "Unlike other 3D platforms, TDVision's technology has no adverse side effects or restrictions as it is a true 3D, High Definition, portable, multipurpose and compatible technology."

By providing a completely new infrastructure, the Alterspace can dramatically change the way people work, play and interact.

"Anything the mind can conceive, the user can experience in true 3D. TDVision takes over the user's eyes and makes them feel as though they were in another land," said Ethan Schur, director of Product Marketing of TDVision Systems, Inc.

Users can upload and download stereoscopic content, 3D environments, animations and other TDVision-compatible formatted content to share with other users around the world from the alterspace.us website. For more information about TDVision and the Alterspace, please visit http://www.alterspace.us or http://www.tdvision.com

Sixth annual summit to focus on digital (3D) cinema at NAB2007
3D-News Posted: Friday, February 16, 2007 (7:24 UTC) | Posted By: Webmaster


Keynotes, case studies and panel discussions focused on real-world successes and the remaining challenges of digital cinema will be the highlights of the Digital Cinema Summit at NAB2007.

The rollout of digital cinema has raised a number of technical, creative and business issues. The Digital Cinema Summit will focus on those issues across the entire digital motion picture release chain from production and post production, through theatrical exhibition, to multiplatform, digital release.

Jointly produced by NAB, the Entertainment Technology Center at the University of Southern California (ETC@USC) and the Society of Motion Picture and Television Engineers (SMPTE), the Digital Cinema Summit will be held April 14-15 in conjunction with NAB2007 in Las Vegas.

Organized by SMPTE, the program April 14 will focus on the latest in stereoscopic (digital 3-D) cinema techniques; technologies for creating digital intermediates (DIs); new workflows in the digital theater; the DC-28 standards; and a final report from the international digital cinema deployment organization, World Screen. Chris Cookson, chief technology officer for Warner Bros. Entertainment, will deliver a keynote address that explores what the industry can do to prepare for the long-term promise of digital cinema image quality.

Produced by ETC@USC, the program April 15 will look at creating and distributing digital motion picture content for viewing in the movie theater and the new digital home.

For more information, visit http://www.nabshow.com/dcs

DDD Group plc Demonstrates DDD Mobile 3D Mobile Solution on Texas Instruments OMAP Based Phones at 3GSM World Congress
3D-News Posted: Monday, February 12, 2007 (13:34 UTC) | Posted By: Webmaster


DDD Group plc, the 3D software and content company, announced that the 3D prototype handset based on High Tech Computer Corporation's (HTC) Faraday(TM) model is being exhibited in the Texas Instruments Incorporated (TI) booth at the 3GSM(TM) World Congress conference and exhibition being held in Barcelona, Spain between February 12th and February 15th.

The prototype 3D handset based on an OMAP850 Smartphone Processor showcases a wide variety of popular mobile content including branded wallpapers, videos and animations and includes DDD's real time 2D to 3D conversion solution for both photos and video captured using the built-in camera. The DDD Mobile software, which resides on the mobile telephone handset, provides a comprehensive 3D content solution taking full advantage of the powerful features of TI's OMAP(TM) processors.

Chris Yewdall, Chief Executive of DDD, said: "We have seen a positive response to our 3D handset from a number of European mobile phone networks in recent months having already delivered a 3D handset feasibility study for one European carrier. We are looking forward to demonstrating our 3D solution on TI's OMAP platform to the local network operators with a view to creating further demand for this unique visual experience."

"With the growing interest in the use of 3D to enhance user experience in TV and User Interfaces, mobile handsets represent a unique 'glasses-free' 3D viewing experience," commented Markus Tremmel, worldwide manager of Texas Instruments' Cellular Systems Ecosystem. "DDD Mobile combined with TI's OMAP processor provides a visually compelling 'wow' factor for handset manufacturers, operators and subscribers."

One prototype 3D handset will be demonstrated on the Texas Instruments exhibit located at Stand 8A84, Hall 8 and Stand AV33, Hall Avenue and a second handset will be available at the Texas Instruments executive suite for pre-invited guests.

The 3GSM World Congress combines the world's largest exhibition for the mobile industry with a cutting edge congress featuring the most prominent Chief Executives representing mobile operators, vendors and content owners from across the world, attracting over 51,000 industry professionals.

Eurotech Presents the new PCN-1001 Passenger Counter
3D-News Posted: Sunday, February 11, 2007 (7:28 UTC) | Posted By: Webmaster


Eurotech has released the PCN-1001 Passenger Counter that is based on non-contact stereoscopic vision detection technology. This new technology and advanced interpretation algorithm results in a high detection accuracy exceeding 97% under all lighting conditions all year round. The reliable bi-directional counting results in correct and precise data that can be used for statistical or data interpretation. Date and time information can be stored together with passenger count information.

Passenger movement detection in doorways requires the ability to adapt to fast changing or low luminosity lighting conditions. The PCN-1001 optical front panel combines stereoscopic cameras with high luminosity infrared LEDs. This adjustable front panel can be set into different angles making installation easier on non-horizontal surfaces or different sensor positions.

The PCN-1001 supports parallel operation of multiple counters in a daisy-chained configuration for wide doorways. The counters are able to work together in real time with overlapping areas and active detection zones. In stand-alone or daisy-chained operation, a serial RS-485 level communication bus is used to interface the sensors to the host PC of the vehicle. Isolated digital inputs and outputs can be used to control devices on the vehicle, detect door position or to trigger external systems.

Reliable operation and high availability is important in systems for public transportation. The PCN-1001 is enclosed in a solid sealed magnesium enclosure with locking automotive-grade connectors. The rugged construction and wide operating temperature range makes the PCN-1001 an ideal choice for installations in tropical or arctic conditions. Service, reconfiguration and maintenance are easy due to the easily accessible debugging and service interfaces available under the protective cover of the optical panel.

Eurotech manufactures computer systems for public transportation vehicles. The PCN-1001 is intended to work together with a vehicle server that can pre-process, store and upload information from the vehicle passenger counters. Eurotech rugged standard vehicle central units can be used for various on-board computation or data storage tasks such as passenger counting, asset management, security and surveillance, diagnostics and fleet monitoring, wireless communication as well as information services.

VTT has developed a stereo picture application
3D-News Posted: Thursday, February 8, 2007 (12:13 UTC) | Posted By: Webmaster



VTT Technical Research Centre of Finland has developed a stereo picture application for 3D games. The new plug-in, registered as "StereoGames", transforms the existing 3D game to a stereo game that utilizes the stereoscopic vision – even though the game didn’t have this feature originally. The new depth dimension gives the old games a new lease of life, thus eliminating the need for investing in a completely new game. The easily installable plug-in is suitable for PC games, mobile phone games, game consoles, digital television applications, animations and online games. Negotiations with several software development companies have already begun, and the launch of StereoGames for PC games is expexted within the next year. This plug-in makes it possible to add stereo information to mobile phone camera pictures, too.

VTT’s Stereogames has the unique feature that it can transform the existing 3D game into a stereogame that has a clear depth effect. Usually, the stereo effect is incorporated to a game or a video during the production phase, like in the popular Shrek3D video. The StereoGames application does not have to be installed in the game, and no laborious installation manoeuvres are needed; the application automatically handles all required actions. The stereo effect can be viewed by using filter glasses or shutter glasses, or, depending on the application and device, even without glasses. The most affordable option is filter glasses, costing approximately EUR 0.35.

There are several different techniques for producing stereo pictures. The method developed by VTT uses the so-called anaglyphic technique. The advantage of this technique is that it does not require heavy and expensive peripherals for viewing. The anaglyphic technique is a filter technology that builds on the complementary colour scheme. This means that two differently coloured images are produced, one for each eye. As the viewer looks through the filter glasses, the brain fuses the images into a three-dimensional stereo composition. The depth perception effect enlivens the game, making it more exciting: the atmosphere of the game is very realistic and the player can outline and estimate dimensions better than before. The improved spatial impression also adds to the attractiveness of the game. The best applications for the technology include game consoles as well as online and PC computer games because larger screens provide a more efficient stereo effect.

VTT's patented StereoGames method with stereo pictures offers numerous prospects for development. The method can be used in all 3D applications with a changeable angle of view for producing stereo pictures; therefore, architecture, product design and molecular modelling, to name a few, can greatly benefit from it.

The code corresponding to the StereoGames technology has been licensed for Mobile Solutions in Italy since the beginning of 2006, in connection with VTT's "Pingis" game. "Pingis" is a two-player game for mobile camera phones. The game also allows a single-player game. The phone's camera senses the movement of the phone on the basis of the picture and transforms it to a racket's movement. The stereo effect enhances the perception of depth, and the player can better perceive the dimensions and distances of the table.

Stereo pictures or video clips by a camera phone

VTT's patented technology description also includes, among other things, the StereoImaging technology. This technology means that a frame or a video clip recorded by a camera phone could be submitted to a service provider's server for "stereo picture development" by using one button. Once developed, the stereo picture could be sent back to the photographer or to a designated number or Internet address. The picture could also be downloaded onto a PC computer for optimal viewing. To take an example, a real estate broker could take a video clip of an apartment and submit it and all the necessary information to the desired online service using a mobile phone. The clip could be automatically generated as a stereo clip on the Web page.

VTT is planning to start a project to develop the StereoGames technology for autostereoscopic displays to completely eliminate the need for glasses. An application based on the StereoGames technology would bring the stereo dimension used in 3D games and other 3D applications to autostereoscopic displays – affordably and easily.

Virtalis VR Installed at the University of Genoa
3D-News Posted: Thursday, February 1, 2007 (9:33 UTC) | Posted By: Webmaster


Specialist research using real time Computational Fluid Dynamics (CFD) data was the springboard for the new Virtalis VR system on the University of Genoa's Savona Campus. Prof. Carlo Cravero explained: "We have established links with the University of Cambridge, who also use a Virtalis StereoWorks system to understand flow. We hope to take our research one step further and develop an interactive system using haptic devices to alter the CFD data in real time. We call this "flow sculpting" and it will allow us to modify the geometry, thus facilitating real design improvements."

A partnership between local industry, regional government and the EU has provided the funding for the new facility. Two of the principal supporters have been Ansaldo Energia and Piaggio Aerospace. With industrial partners like them in mind, this StereoWorks configuration can operate either in lecture mode where a number of people can enjoy the benefits of 3D projection or in immersive mode where a single user's movements are tracked and they experience 3D via a Head Mounted Display.

Andrew Connell, Virtalis' technical director, said: "This StereoWorks configuration consists of an enormous screen of 4mx3m onto which stereoscopic images are rear projected by a Christie Mirage S 4K projector, which is capable of extremely high resolution and brightness. We integrated all of the room's functions into a control system operated by a wireless touch panel, so that light, sound and other inputs can be controlled by a single button press. To facilitate the haptics element of the research wirelessly, we have fitted a Polhemus Liberty tracker."

Prof. Cravero and his team expect their new VR capability will be heavily utilised. The massive screen will enable large simulations to be projected at a 1:1 scale. As an illustration, gas turbines from Ansaldo Energia will be able to be simulated while under assembly. The resulting life like virtual model can then be used for training. Similarly, Piaggio Aerospace will benefit from a VR model that will offer all the variants of its jets and give people a real appreciation of the scale of the end product. He said: "Active clustering visualisation is unusual in Italy and unheard of in our region. We are on a steep learning curve, but we hope to become a hub of expertise within the region."

"Active stereo systems were pioneered by Virtalis" David Cockburn-Price, Virtalis MD commented. "The Company now has dozens of its StereoWorks range in operation throughout Europe and the US. As the technology has matured, the cost of the various component parts has tumbled and we are able to pass on these savings to our customer. Gone are the days when cost constraints meant each university had just a single VR lab."

Industry leading 3D production and technology company 21st Century 3D announces new stereoscopic camera systems and solid state recording
3D-News Posted: Thursday, February 1, 2007 (9:30 UTC) | Posted By: Webmaster


21st Century 3D announced two new additions to their lineup of three dimensional digital camera systems. The 3DVX3.5 adds new features, refines ergonomics and redefines the state of the art as the world's smallest and lightest high definition 3D camera-recorder.

The 3DVX-H is a modular hyperstereoscopic camera system that allows for stunning photography of distant subjects while maintaining a strong stereoscopic 3D effect. With ordinary camera separation, discernable stereoscopy diminishes as the camera's distance from the subject increases. The 3DVX-H compensates for this by allowing users to increase the interoccular distance to as much as three feet or more.

The 3DVX range of cameras puts uncompressed 10 bit 4:4:4 RGB stereoscopic motion picture production into the hands of cinematographers and directors in a way no other camera systems can. The 3DVX3.5 carries over the key capabilities of last year's breakthrough 3DVX3 and adds incredible new features to an overall enhanced package that is even lighter than its predecessor. The 3DVX3.5 weighs in at a trim twenty-two pounds with view finder, drives, mini DV tape and 160Ah Li?Ion battery. In addition to uncompressed direct to disk recording, the 3DVX3.5 can now record two channels of 16 bit 48khz uncompressed audio and monoscopic NTSC DV video via the built in miniDV VTR. Two balanced XLR connectors allow standard audio or timecode input. The 3DVX3.5 is suitable for a wide range of production applications including motion picture, ride films, themed attractions, music video, documentary, promotional, corporate or live events. The all-new NTSC recording capability allows for immediate on set playback without the need to process RAW camera data. A completely redesigned focus system improves tactile response and offers compatibility with professional follow focus systems, long whips and other accessories. White balance, gain and high-speed shutter controls have now been linked and are operated by individual independent controls for improved accuracy and ease of use.

The 3DVX3.5 allows focus, iris and zoom to be controlled by wired electronic remote, opening the door to a host of new and exciting applications. Operation on cranes, booms, jibs and steadicams is now afforded an added degree of convenience. Operators retain full control at a distance of up to forty feet. A newly integrated high resolution 3.5" LCD display offers substantially improved resolution and provides expanded monitoring options. The new camera system is based on DVX100B cameras and Intel CPU Mac Minis running the latest version of Mac OS X. The 3DVX3.5 sports over 3.2ghz of processing power and 4GB of RAM. Body mounted removable 100GB hard drives allow for record times of up to one hour before a drive change is required.

The 3DVX-H hyperstereoscopic camera system offers the same uncompressed recording technology as the 3DVX3.5. The 3DVX-H adds the capability to vary interocular distance, accommodating a broad range of shooting conditions. The separation between lenses can vary from 5.5 inches to 34 inches or more allowing for photography of extremely distant subjects. Normal stereoscopic cameras begin to lose their 3D effect as the distance to the subject increases beyond several hundred feet. With the 3DVX-H, cinematographers now have the ability to precisely tailor their interoccular separation to suit the needs of specialized subjects. The system features a lightweight, counterbalanced mechanism that has been custom designed to integrate directly with industry leading helicopter mounts from Tyler Camera Systems and is ideally suited to aerial cinematography and other unique applications.

21st Century 3D also announced the ultimate compliment to its range of innovative 3D camera systems, the world's first completely solid state uncompressed stereoscopic video recorder. Foregoing moving parts altogether, the 3D-SSR is a solid state stereoscopic recorder that directly interfaces with the 3DVX3, 3DVX3.5 or 3DVX-H. The 3D-SSR captures up to 24 minutes of full bandwidth, uncompressed 1280x720 stereoscopic video at 24 FPS per eye, in 10 bit RGB 4:4:4 color space. Harsh environments including racing vehicles, helicopters and airplanes are not ideal situations for hard disk recording. Vibration and shock can cause hard disk write errors and degrade performance, preventing the drives from keeping up with the over 58MB/sec sustained data rate required by the 3DVX camera systems. A compact array of high performance NAND memory powers the 3D-SSR and is impervious to such disturbances. The 3D-SSR can even extend operating times as compared to traditional bus powered hard drive storage when used with Anton/Bauer Dionic 160 batteries.

According to 21st Century 3D CEO Jason Goodman, "We are extremely excited about the 3DVX3.5, the 3DVX-H and the 3D-SSR. They not only represent huge steps forward for the world of stereoscopic cinematography, they demonstrate 21st Century 3D's ongoing commitment to 3D production and technology. We are constantly refining and improving our tools and capabilities. The 3D-SSR allows us to finally realize the dream of direct to solid-state recording and eliminates the most problematic aspects of hard disk based cameras. This was an early design goal for 3DVX cameras but has proven elusive until now."

3DVX cameras are not offered for sale. For worldwide hire or to arrange a screening contact 21st Century 3D. For more information, see http://www.21stcentury3d.com

Toyota Launch Uses Musion's 3D Hologram Projection at Bluewater Shopping Centre
3D-News Posted: Thursday, February 1, 2007 (9:27 UTC) | Posted By: Webmaster


Musion Systems, the projection technology behind the seminal video holograms of Sir Richard Branson, Madonna and virtual band Gorillaz, this week completed installation of the largest virtual 3D video hologram ever to appear in a single unit retail outlet - the projection of a full size Toyota Auris® family car spinning midair, complete with a life size human test driver. The groundbreaking projection, which dwarfs all previous in-store holograms, launches on January 18th for 4 weeks at the Bluewater shopping centre in Kent with Philips 3D plasma screens featuring at 7 other sites nationwide. The project was undertaken on behalf of Toyota GB in collaboration with creative agency Brandwidth Marketing and video production house Square Zero.

Musion® Eyeliner™ is a new and unique high definition video projection system allowing spectacular freeform 3-dimensional moving images to appear within a live stage setting. Eyeliner brings dramatic, previously unseen 21st century video film effects to the live set mediums of stage, AV - artistic performances, conference or trade show presentations, retail displays and large scale out of home digital signage.

The Musion installation is the main focal point of a unique series of in-store audio-visual experiences for the launch of Toyota's new car, the Auris. Creative agency Brandwidth Marketing together with leading retail design consultant John Whittle were commissioned by Toyota to design and build a unique retail theatre concept stores as a pivotal launch promotion for the Auris family hatchback car - a model seen by many as a serious challenger to the Ford Focus. The video presentations also include Philips WOWvx Intelligent 3D stereoscopic Lenticular plasma screens provided by Musion Licensee partner Dimensional Studios. Both video mediums are able to present compelling virtual 3D images without the need for audiences to wear polarizing framed spectacles.

From the initial briefing to the delivery, the project took approximately 8 weeks to complete.

Bluewater Shopping Centre attracts over half a million visitors a week. The new Auris store is expected to create considerable exposure for the Toyota brand during its 5 week tenure.

Andrew Strange, Director at marketing agency Branwidth said; 'Toyota believes in making it easy and enjoyable to experience their models. This activity for the new Auris is our most imaginative experiential marketing development yet. It's great to be able to take the ultimate retail challenge of designing a real concept store where they can do all this in comfort and style'. We hope shoppers will enjoy the unique retail theatre we have brought to them and will see for themselves why the new Auris from Toyota can lay claim to being 'created around you'.

Visual Industries, Inc. Applied for a U.S. Patent Regarding 3D Movie Cameras
3D-News Posted: Thursday, February 1, 2007 (9:05 UTC) | Posted By: Webmaster


Visual Industries, Inc. announced that on January 23rd, 2007 an application for a United States Patent, "High Speed Photography System producing 3D Still Pictures and Movies," was submitted.

Randall McCoy, President, Visual Industries, Inc., states, "We are very excited about this new patent application which will complement our allowed patent for our 3D Television, 'No Glasses Required' Full Motion, Electronic 3D Image Display."

The inventors for this new patent application are David Santus, Dr. Roy Nelson and Randall McCoy, all members of the Board of Directors of Visual Industries, Inc. Dr. Nelson and Mr. McCoy are former researcher and director, respectively, at GE/RCA's corporate research center in Princeton, New Jersey. Mr. Santus has vast knowledge of 3D printing, manufacturing and marketing.

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