3D-News Archive February 2012

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For Download - 3D Television Production Guide
3D-News Posted: Monday, February 20, 2012 (14:06 UTC) | Posted By: Webmaster

3net, the 24/7 3D network and 3D television production studio, along with joint venture partners Discovery, Sony and IMAX, announced the release of the most complete guide to 3D television production ever assembled. Featuring stereoscopic expertise from the top producers and technical advisors of the company and its corporate ownership, The 3D Production Guide has now been made freely available to the public today via multiple websites, it was announced today on behalf of 3net and its corporate partners by Tom Cosgrove, President & CEO of 3net.

"One of the core missions of 3net and our parent companies is to shepherd the emergence and proliferation of 3D television by combining our resources, expertise and experience to provide the most extensive tools and resources available today to the world's 3D production community," said Cosgrove. "The hands-on knowledge garnered by our collective companies provides an unprecedented resource - not only our current production partners - but for all of those involved in this dynamic medium."

The 50-page illustrated manual includes detailed information garnered from the combined 50 years of experience in the area of 3D from those who contributed to its creation. The guide outlines in detail all of the facets involved in creating top-quality 3D content for television, from initial workflow planning, to production, post production, stereographic correction and final delivery.

The 3D Production Guide is a living document outlining current best practices in the area of 3D production for television. It is the result of extensive contributions from the 3D experts of 3net's partner companies Discovery Communications, Sony Corporation and IMAX Corporation. The guide was authored by Bert Collins, Josh Derby, Bruce Dobrin, Don Eklund, Buzz Hays, Jim Houston, George Joblove and Spencer Stephens, with Bert Collins and Josh Derby serving as editors. It will be constantly updated and amended as the dynamics of 3D television production continue to evolve.

The 3D Production Guide is available for download at http://press.discovery.com/media/ugc/press/3DTV-Production-Guide_3net.pdf

Warwick leader in High Dynamic Range video to demo at world's biggest media tradeshow
3D-News Posted: Friday, February 17, 2012 (8:25 UTC) | Posted By: Webmaster

WMG at the University of Warwick and spin out company, goHDR, will be exhibiting their cutting-edge video imaging technology at the world's largest electronic media show in April.

goHDR's High Dynamic Range (HDR) video technology enables the image detail that is typically lost in the glare of bright light and in deep shadow on standard High Definition (HD) video to be revealed with the same clarity as seen by the human eye.

WMG and goHDR have been invited to showcase their HDR research at the NAB Show®, in Las Vegas, from 14-19 April. goHDR has already released a free beta version of its HDR viewer and will be demonstrating the latest advances, including 3D-HDR, from its research laboratories.

HDR video can capture 'real world' lighting without losing any detail in widely contrasting lighting conditions, so you can clearly see the football when it is kicked from sunshine into the shadow of the stadium. That requires five times as much data capture as ordinary video, equivalent to a CD of data a second. goHDR's software technology solves the problem of how to compress, manage and display the huge data stream produced by HDR video cameras, making it possible to see high image detail and quality that exceeds standard HD technology.

Alan Chalmers, Professor of Visualisation and Innovation Director at goHDR, says: "We are going to be demonstrating a number of research prototypes at the NAB Show that we believe will enable a step change in TV viewing that has been waiting to happen for a number of years. Kicking off this revolution is our media viewer which you can download for free from our website www.goHDR.com. Our encoding software will shortly be available for license by camera manufacturers and broadcasters."

He adds: "We are very excited to be demonstrating what HDR technology is capable of. This exhibition was the springboard for the first High Definition TV broadcast back in 1996. Our HDR technology, including our very latest 3D-HDR system, is as significant as that development and we are delighted to be presenting it at the same show."

The NAB Show, run by the US National Association of Broadcasters boasts more than 1,500 exhibitors and an expected 90,000 attendees from 150 countries.

goHDR was set up in 2009 with assistance from Warwick Ventures, the University of Warwick's technology commercialisation arm and is founded on research carried out by WMG. The company has produced a number of short films demonstrating HDR imaging, which can be viewed on the website.

Professor Chalmers explains: "You need to be able to see this technology in action to appreciate the difference it will make to people's viewing experience. goHDR has access to the world's first HDR camera capable of capturing 20 f-stops at 30 frames a second, and we have produced some short film clips that demonstrate what the future of cinematography can be with such technology.

Magnetic 3D Partners with BML-Blackbird for Event and Entertainment Services
3D-News Posted: Tuesday, February 14, 2012 (6:51 UTC) | Posted By: Webmaster

Magnetic 3D, a leader in autostereoscopic "glasses-free" 3D displays and digital signage solutions, announced that it has selected BML-Blackbird Theatrical Services, a leading national provider of technical event production services, as its official professional audio/video rental partner for the Event and Entertainment Industries. Together, the companies are creating one-of-a-kind 3D experiences using Magnetic 3D's proprietary glasses-free 3D Enabled™ Technology. To kick off the partnership, BML-Blackbird and Magnetic 3D will host an open house at Roseland Ballroom where they will present cutting-edge solutions that span 3D digital signage, digital information display, 3D gaming, 3D visuals for events, trade show concepts, and beyond. The exclusive event will take place on Thursday, February 16 from 10:00 AM to 8:00 PM; private appointments are also available. To request access to the event, interested parties can contact RSVP@bmlblackbird.com

BML-Blackbird is a New York area based premier provider of technical event production services on a national basis to the event and entertainment industries. Their areas of expertise include theatrical lighting, Intelligent lighting, rigging, staging, and audio. Additionally, their full service video department offers high-end projection systems, large formats displays, LCD and Plasma screens to 103", LED Walls, and video capture packages. BML-Blackbird services over 1500 events annually with some of the most well-recognized names in the world in venues all across the country. Rental services are also provided to a multitude of shows and productions. BML-Blackbird's event services, include work on sporting events such as the NY Jets half time shows, the U.S. Open, and a season lighting/effects package for the Philadelphia 76'ers; movies and television shows such as BlueBlood, The Good Wife, and 30 Rock; live event experiences such as Lady Gaga's launch at Barneys NY; numerous concert tours with such artists as Three Doors Down, The Allman Brothers Band and The Jonas Brothers; scores of trade show applications; and experiential marketing projects.

"We are constantly looking for ways to integrate new technologies into our suite of offerings," said BML-Blackbird's President Eric Todd. "Our partnership with Magnetic 3D clearly raises the bar on our offerings and capabilities to deliver the most current and cutting edge technology to our client base and their E3D technology is way ahead of the market in glasses-free 3D. It's exciting to be in the forefront of the burgeoning 3D industry and we anticipate significant demand for these products for both the events industry as well as the full spectrum of marketing and promotional applications."

Magnetic 3D has provided BML-Blackbird with exclusive access to the company to support the marketing and rental of its products to clients in a wide range of applications. This allows Magnetic 3D's team to focus on the development of 3D content with its Creative Team delivering next generation experiences for BML-Blackbird's clients in 3D. This includes custom content creation from the ground up, and the modification and conversion of existing 2D content into appropriate 3D visual imagery.

"Glasses-free 3D has the ability to add another level of excitement and engagement to any event, experience or marketing campaign", said Tom Zerega, CEO and Founder of Magnetic 3D, "and its a great way to stay relevant with today's 3D savvy audiences who expect the entertainment industry to be ahead of the curve with innovative non-glasses based 3D technology. Partnering with BML-Blackbird was a natural fit for us as we have had an increased demand for glasses-free 3D solutions to support events on a national basis. BML offers the opportunity to connect with leading companies in event industry and their expert team provides the wherewithal to deliver the highest quality 3D experience possible in demanding environments.

2012 SD&A 3D Theater Best of Show 3D Content Winner Announced
3D-News Posted: Monday, February 13, 2012 (9:32 UTC) | Posted By: Webmaster

Experts in stereoscopic cinema declare a winner at the 3D Theater session of the 23rd annual Stereoscopic Displays and Applications (SD&A) conference. SD&A is the largest and longest running technical conference dedicated to stereoscopic imaging, and is the world's premier conference for 3D innovation.

The 3D content winner at the 2012 SD&A 3D Theater session was:

Best of Show – "All Is Not Lost" by OK Go and Pilobolus (USA)
Honorary Mention – "The Blackpool Tower 4D Experience" by Sharp Cookies Ltd. (UK)

This year's judges of the SD&A 3D Theater session were: Percy Fung from Digital Magic Limited (Hong Kong) and Adjunct Professor at City University of Hong Kong; and Bernard Mendiburu, author of "3D Movie Making" and the follow-up "3D TV and 3D Cinema". The judges were impressed with the high quality and inventiveness of the content, and had a challenging task to choose the winning entry from among a strong field.

The prizes for the Best of Show award were: a copy of "Stereoscopic Displays and Applications 1990-2009: A Complete 20-Year Retrospective (Special Collection DVD-ROM)" (ISBN: 9780819476593); an autographed copy of Bernard Mendiburu's latest book "3D TV and 3D Cinema: Tools and Processes for Creative Stereoscopy"; and an autographed copy of Lenny Lipton's seminal 1982 book "Foundations of the Stereoscopic Cinema" (also available as a free e-book at: http://www.stereoscopic2.org/library/foundation.cfm ).

The Best of Show award was accepted by Eric Kurland who was the Stereographer for "All Is Not Lost".

41 different 3D content segments were screened during the two hour SD&A 3D Theater session, showcasing a wide range of styles from 3D content producers from around the world.

Digital Revolution Studios Wins Lumiere Award From the International 3D Society
3D-News Posted: Monday, February 13, 2012 (9:32 UTC) | Posted By: Webmaster

Award-winning Stereoscopic 3D and 2D production company, Digital Revolution Studios (http://www.drs3d.com), won a Lumiere Award from the International 3D Society, which held its black-tie event Wednesday, February 1 at the Beverly Hills Hotel. The award was in the 3D Television and Electronic Broadcast Media category for Digital Revolution Studios' work on the music video for Foster the People's 'Don't Stop.'

The 'Don't Stop' project was the first music video for DRS. The work was done for Sony Music and Nintendo in conjunction with Pretty Bird Productions and the directing duo, Daniels. It was a very quick shoot with many challenges to overcome and a fast post-production turn around, but the end result was a lot of fun and has been very well received.

Digital Revolution Studios is headed by Oscar-nominated and Emmy winning producer, Craig Tanner, who brings his world leading 3D production and post-production process to DRS. As Visual Effects Editor on the 3D blockbuster, AVATAR, Craig assisted in the creation of the complex live-action and motion capture hybrid post-production pipeline for James Cameron. Backed with an engineering degree from the world-renowned Air Force Academy, Craig has dedicated years to developing cost-effective solutions for the creation of custom 3D content and has designed and created 3D cameras and equipment for DRS.

"The more high quality 3D content we, as a company - and as an industry - are able to provide the suppliers - and thus the consumers - the more advertisers will jump on board," notes Craig Tanner, President and Executive Producer of Digital Revolution Studios. "As a company, DRS is convinced that Mobile Devices will be a game changer and feel that we will be part of the world movement of streaming content."

Ogilvy Selects Magnetic 3D For Digital Lab
3D-News Posted: Monday, February 13, 2012 (9:31 UTC) | Posted By: Webmaster

Magnetic 3D, a leader in autostereoscopic "glasses-free" 3D displays and digital signage solutions, announced that it has been selected by Ogilvy to represent glasses-free 3D display technology in their Digital Lab in New York. Ogilvy originally identified Magnetic 3D in 2010 as one of the key players in the glasses-free 3D industry and continued to explore the innovative technology throughout 2011. After vetting various technologies, Ogilvy chose to feature a 42" Allura display with Enabl3D™ Technology in its New York location.

Ogilvy launched its Digital Labs program in 2007 as part of the agency's ongoing commitment to discover and invest in new digital marketing solutions. The Digital Lab creates, showcases, and markets digital solutions that deliver competitive advantages to Ogilvy clients. With locations in New York, Singapore, Beijing, London, and Sao Paolo, the Digital Lab network brings together the most cutting-edge and innovative technology from around the world.

"Magnetic 3D's displays and 3D content are simply captivating," said John Boese, Director of Digital Innovation at Ogilvy & Mather. "Our clients are looking for new ways to engage consumers who are increasingly tuning out traditional advertising. Glasses-free 3D provides an excellent way to grab the consumer's attention and engage them on a deeper level. Most people have not yet experienced 3D without glasses, so there is a unique opportunity for brands to be the first to amaze consumers and own that lasting first impression."

"Being selected by Ogilvy is truly an exciting moment for Magnetic 3D and further validates our technology as the right solution for advertising clients looking to elevate the perception of their brand and remain relevant in the quickly evolving digital environment," said Thomas Zerega, Founder and CEO of Magnetic 3D. "There are a multitude of ways to use our technology to create a 3D experience at the point of sale. Our solutions are currently enabling brands to connect with consumers and deliver double-digit sales lifts, in some instances upwards of 40%."

The 3D Film Festival Dogville makes public participation basis for 2012
3D-News Posted: Monday, February 13, 2012 (9:31 UTC) | Posted By: Webmaster

The film festival Viladecans three-dimensional, to be held on 13 and April 14, 2012, makes public participation basis for short film competition, whose amount is 5,000 euros in the 3D category and 3,000 euros in animation.

The 3D Film Festival Dogville Viladecans 2012 is ongoing. This second edition retells three distinct sections: the Dogville Pro, a space for professionals includes conferences, roundtables and networking spaces, the Dogville Kids, aimed at the younger and activities for the whole family and 3D Film Festival Dogville, the first contest of short films in three dimensions in Spain. All this accompanied by exhibits, workshops and projections.

Since the bases are available for participation in 2012, this year substantially improve the amount of awards, with 5,000 euros for the winner of the independent 3D Category and 3,000 euros for Category 3D animation.

The 3D Film Festival Dogville was first held in April 2011, achieving great success of public participation and recognition of the professional sector. Nearly 200 people attended the various talks Bransuela Jordi, Pauli Subirà, Josep Maria Aragonés, Pol Torrents, Gustavo Castellanos, Francisco Torrano and Jordi Llompart. For its part, the projection of 3D musical "Geronimo Stilton" in the Dogville Kids sold out more than 800 seats available in Atrium Viladecans, and finalists marathon exceeded 400 people.

Last year's winners were "Error 0036" in paragraph professional, a film directed by and starring Raul Fernandez Paco León. The award for best animated short went to "Friday Night Tights" from Joonki Park, and the experimental film "Deconstruct" from Tina Braun received a special mention.

More Information is available at http://www.dogvillefestival.com

Planar's Clarity Matrix Sets New 3D Video Wall Standard
3D-News Posted: Monday, February 13, 2012 (9:30 UTC) | Posted By: Webmaster

Planar Systems, Inc. unveiled its latest breakthrough in professional 3D visualization and full-HD large format video wall technology at Integrated Systems Europe (ISE) 2012.

Clarity(TM) Matrix 3D, the industry's thinnest, most visually accurate 3D LCD video wall system, was the main attraction at Planar's ISE booth, demonstrating the technology's many advances, including:

  • Stereoscopic Visualization. With advanced optics on the surface of the LCD, the Matrix 3D delivers exceptional 3D visualization, flicker-free images and superior contrast and brightness over a wider viewing area than other 3D technologies.
  • Hassle-free glasses. Unlike the active-shutter glasses required to view competing 3D video wall and projection technologies, Clarity Matrix 3D's passive glasses reduce eye strain, weigh less and don't require batteries. They are also significantly less expensive than active-shutter glasses.
  • Ultra-thin profile. The Clarity Matrix design features the EasyAxis(TM) mounting system and off-board electronics that reduce the install depth to a just 3.6 inches/93 mm
  • a fraction of the space required by rear-projection video walls and none of the room lighting compromises of front projectors.

3D simulation for Professional Labs and Meeting Rooms

The Clarity Matrix 3D's 46-inch LCD panels can be tiled to create large, virtually seamless video walls, ideal for individual or group data visualization, molecular modeling, oil and gas exploration, architectural renderings and broadcast production.

"The Clarity Matrix 3D LCD Video Wall System is changing the way we learn and communicate ideas," said Jason Leigh of the University of Illinois at Chicago's Electronic Visualization Library. The university has used Planar 3D technology to create a 20-foot-long, floor-to-ceiling 3D video wall in a teaching and research facility on campus. "All students and faculty need to do is attach a laptop and put on a pair of inexpensive glasses to gain a whole new perspective on the subject matter they're studying. Sharing and collaborative analysis of images has never been simpler or more enlightening."

John Dixon, Product Manager for Planar Systems, added, "Visualization applications in geosciences, simulation, design engineering, and research facilities continue to drive demand for large-scale 3D displays. The flexible viewing environment, hassle-free glasses and ultra-shallow footprint of Clarity Matrix 3D video wall make it easier and less expensive to incorporate 3D visualization into scientific labs, control rooms, conference centers, and classrooms."

The Clarity Matrix 3D LCD Video Wall System is currently available for purchase through Planar's worldwide network of authorized resellers. For more formation, please visit Stand #3A82 at Integrated Systems Europe, Jan. 31-Feb. 2; or http://www.planarcontrolroom.com/lcd-displays/clarity-matrix/3D .

46" Full-HD Clarity Matrix LCD Video Wall System Shipping in Early 2012

At ISE 2012, Planar will also announce plans to begin shipping a new 46" full-HD, LED video wall system, the Clarity Matrix MX46HD.

Clarity Matrix MX46HD features:
  • The thinnest mounting LCD video wall system in the industry.
  • The highest pixel density (1920x1080p) available in an LED LCD video wall.
  • Ultra-narrow bezel of less than a quarter inch (5.7 mm) image-to-image gap for a virtually seamless image across multiple displays.
  • LED backlight for significant power conservation and savings.
The MX46HD delivers all the advantages of the unique and award-winning Clarity Matrix video wall architecture including an integrated mounting system, a mission critical and easy to service off-board components design, and built-in processing capabilities.

Glasses Free Gaming Laptops Will Give 3D More Traction
3D-News Posted: Monday, February 13, 2012 (9:29 UTC) | Posted By: Webmaster

The advent of glasses free gaming laptops will make 3D much more desirable by gamers, claims 3D-gaminglaptops.com, a comprehensive site dealing with 3D laptops and systems. The recent announcement by Toshiba at the last CES in Las Vegas, stating their Qosmio F755 3D line of gaming notebooks are now capable of playing some 100 3D games currently on the market, is a big step forward for 3D technology and 3D gaming.

This upgrade, which is available from Toshiba's Service Station Utility, is significant because Toshiba worked with NVIDIA to produce the 3D software needed for the new glasses free devices. NVIDIA, as any gamer will tell you, is one of the leading names in computer graphics and have already produced a popular 3D Vision Kit, which is featured in many laptops and desktop PCs.

The new glasses free system by Toshiba and NVIDIA is unique in regards to the way images are projected to give the 3D effect. This system uses the laptop's webcam to track the user's movement in order to project two separate images (one to each eye) using a double parallax display. This new Active Lens technology eliminates the need for glasses.

"Let's face it, one of the major drawbacks for 3D has to be those awkward glasses," states Titus Hoskins, who runs 3D-gaminglaptops.com. "And once you eliminate them, it opens up a whole new audience and marketplace for these glasses free devices."

Many gamers who wouldn't be caught dead wearing those awkward glasses may just give the new gaming laptops a second look, claims 3D-gaminglaptop.com, paving the way for a more wider mainstream acceptance of the new 3D technology. We have already seen some glasses free systems, such as Nintendo 3DS and 3D laptops from ASUS, previously testing this market.

However, as many manufacturers and merchants will attest, despite the huge popularity of 3D feature films such as Avatar, new 3D products for the home entertainment market haven't exactly been best sellers. But most of those products required 3D glasses which could set the buyer back $200 or more and gave many users headaches, especially after long periods of use.

The question remains, will these new glasses free gaming laptops attract more mainstream buyers and users? Can it give 3D the boost it needs to truly become a part of our home entertainment experience, the same popularity which 3D feature films now enjoys? And will it make 3D more popular with average consumers, not just gamers? One has to remember, these 3D gaming notebooks can be used for much more than just gaming since they make excellent desktop replacements - with the added feature of 3D viewing.

Another interesting question, will this new Active Lens technology developed by Toshiba and NVIDIA be applied to other gadgets and devices? Could we expect to see many more glasses free systems debuting soon? All this could definitely give 3D gaming laptops and 3D in general, many more eyes in the future.

For more information on 3D Gaming Laptops go here: http://www.3D-gaminglaptops.com

Exceptional 3D and 3D Impact Media Partner
3D-News Posted: Monday, February 13, 2012 (9:28 UTC) | Posted By: Webmaster

The Swiss-based 3D Impact Media and Exceptional 3D, based in New York, announced that both companies will begin cross-marketing each others technologies to enhance their 3D product portfolio. Under the agreement, 3D Impact Media, a software provider for glasses-free 3D solutions, will include the Exceptional 3D patented auto-stereoscopic 3D display technology with their product line offering. Similarly, Exceptional 3D will offer 3D Impact Media's software products to their client base, namely the "Reality Tools" for 2D to 3D conversion as well as the "Reality Player", an auto-stereoscopic 3D playback software.

The formation of this relationship allows 3D Impact Media to offer Exceptional 3D's patented glasses-free 3D display products, which support both no-glasses 3D and 2D digital signage capabilities. To reciprocate, Exceptional 3D will offer 3D Impact Media's RealityTools, a comprehensive tool-set for 3D post-production and conversion for glasses-based (stereoscopic) and glasses-free (auto-stereoscopic) 3D technologies.

"We are very pleased to offer 3D Impact Media's software products to our customer base in an effort to make the process of wide-spread glasses-free 3D adoption even simpler while further enhancing the overall experience," said Michael Egan, CEO for Exceptional 3D. "The Reality Tools have shown very impressive results and have proven effective in support of the conversion for existing 2D or stereoscopic 3D content into our patented glasses-free 3D format," continued Mr. Egan. "While good, cost-effective content is still the bottleneck for the auto-stereoscopic 3D industry, our aim is to remove some of those restraints."

"We are pleased to announce that our software products now support Exceptional 3D's displays. We have explored the 3D display market in depth, and we are impressed with the Exceptional 3D display quality, as well as the cost-effective business model which they are able to deliver on," said Michael Kronenberg, CEO of 3D Impact Media. "Increasing quality combined with decreasing hardware costs will further spur the glasses-free 3D market development!"

'Mayamanikyan', The First 3D Animated Stereoscopic DVD in India
3D-News Posted: Monday, February 13, 2012 (9:28 UTC) | Posted By: Webmaster

Viewcube Digital Media, an India-based 3D animation and visual effects studio, announced the release of the first-ever 3D animated stereoscopic DVD "Mayamanikyan" in early 2012. This is the first animated 3D film in DVD to be released in India. Viewcube is planning to release the film all over India in seven different languages.

The 45 minute long film made for children and the young-at-heart takes one along an adventurous magical journey with Mayamanikyan, a little devil with magical powers. Viewers can look forward to an entertaining animated film with visually enhancing special effects.

This film is created in an anaglyph format and can be viewed on any television set or computer using the 3D glasses which are provided along with the DVD. The DVD contains four different stories with songs.

A team of 23 creative and technical professionals worked on the project for one year and got the animation film ready for release by August 2011. The release was delayed due to some distribution issues which is now resolved.

Viewers can get a taste of the film on the official website: http://www.mayamanikyan.com

Qube Cinema XP-I Streams 4K 3D from a Single Server
3D-News Posted: Monday, February 13, 2012 (8:14 UTC) | Posted By: Webmaster

Qube Cinema made history at the Moody Gardens Digital Cinema Symposium last week delivering a high bit-rate 4K stereoscopic DCP through two Barco projectors. Presented to a live audience at the Moody Gardens 80' by 60' Giant Screen in Galveston, TX, the demonstration used a standard Qube XP-I server paired with Qube Xi 4K Integrated Media Blocks (IMBs) installed in two Barco DP4K-32B projectors. With this advance in digital cinema technology, high bit-rate, stereoscopic 4K projection from a single DCP through a single server is now a reality for exhibitors.

At the Digital Cinema Symposium, the Qube Cinema system played back an 800 Mbps DCP, more than three times the maximum DCI bit rate specification of 250. The data speeds of the Qube XP-I server make it possible, for the first time, for a single server with one DCP to drive two projectors, each with their own IMB.

"Seeing the film in 4K 3D was a startling experience," said director Melissa Butts, speaking about her latest movie, Space Junk 3D, narrated by Academy Award® Nominee, Tom Wilkinson, which was shown at the Symposium on the Moody Garden's Giant Screen. "All the hard work we put into shading, lighting and textures was that much more brilliant and remarkable. What Qube is offering is very exciting for filmmakers and audiences. With all the detail, everything just looks and feels more real."

"With 4K 3D, and the high frame rate capabilities of the Qube XP-I server, the promise of digital cinema is now being realized," said Rajesh Ramachandran, president and CTO of Qube Cinema. "Exhibitors can now offer a truly stunning theater experience for their patrons."

At Moody Gardens, Qube Cinema also demonstrated the high frame rate (HFR) capabilities of the Qube XP-I server with 2K stereoscopic content on the Giant Screen. This demonstration compared 3D material at 24, 48 and 60 fps. At 60 fps, motion blur disappears and rich detail is clearly visible in the moving images. Accustomed to 24 fps playback, many people are not aware of the image compromises associated with this standard, especially for stereo 3D. The difference was immediately apparent during the Qube presentation, including side-by-side split-screen comparisons at the Digital Cinema Symposium.

"I was most impressed with the Qube XP-I's ability to play back all our high bit rate 4K and high frame rate 2K content from a single server," said Andy Wood, senior vice president, Business Development at D3D Cinema and Giant Screen Films. "Before Qube's innovation, at standard DCI specs, we could only achieve dual projector 4K 3D playback with a complicated double server configuration which included ancillary sync generators and a very restrictive setup. Qube Cinema has made 4K 3D and high frame rate 2K a reality."

"The ability to power multiple projectors through a single interface is both elegant and easy to operate for projectionists," added Ramachandran.

As currently configured, the Qube XP-I server with the Qube Xi 4K IMB is capable of data rates of up to 1,000 Mbps – or 500 Mbps per projector, allowing for pristine 4K stereo 3D. The system can support frame rates of 30 fps for 4K projection, and frame rates of up to 120 fps for 2K content.

Passmorelab's Award Winning 3D Content to be Distributed through the Nintendo 3DS Handheld Device in Italy
3D-News Posted: Monday, February 13, 2012 (8:13 UTC) | Posted By: Webmaster

Passmorelab, a San Diego-based stereoscopic 3D production and post house, through its distribution partner Shankly Productions, has teamed up with Nintendo Italia to announce the release of segments of two of its 3D films on the Nintendo 3DS handheld device. This is the first time excerpts of Passmorelab's 3D "live action" short films will be available on handheld gaming consoles (Passmorelab previously debuted its award winning animation "Sunday Jog" on the Nintendo 3DS (U.S. version)).

The Nintendo 3DS, launched on March 27, 2011, swept the gaming market, dazzling consumers with its autostereoscopic 3D technology that incorporates parallax barriers for a seamless glasses-free experience. The 3DS's download center, the Nintendo eShop is the largest on-demand library of 3D content.

The Nintendo 3DS provides a quality seamless 3D experience without the need for glasses. "Judging by the way consumers have embraced the Nintendo 3DS and similar ‘glasses-free 3D' handheld devices, its obvious they are here to stay and will change the way 3D content is delivered to consumers," said Michael Williams, Passmorelab's Director of Content Distribution. Along this line, as an independent film production company, "Passmorelab is continuing to establish itself as the leader in the production of 3D short form content. We produce our own 3D films including science and nature shorts, broadcast television programming and documentary and feature films. In addition, we have also been focusing our efforts on 3D production for music videos and have worked with several big name artists such as Slash, Jason Derulo and Linkin Park," added Williams.

Look for more of Passmorelab's 3D live action content to be distributed worldwide through the Nintendo 3DS gaming console.

Virtalis Supplies Advanced Visualisation for Nuclear AMRC
3D-News Posted: Monday, February 13, 2012 (8:13 UTC) | Posted By: Webmaster

Virtalis has designed and installed two Virtual Reality (VR) systems for the new Nuclear AMRC at Sheffield. The Nuclear AMRC was set up to support the nuclear supply chain for the new generation of nuclear reactors. It aims to put UK industry at the forefront of nuclear technology, both nationally and internationally.

Rab Scott, Head of Virtual Reality and Simulation at the Nuclear AMRC, explained: "The visualisation capability Virtalis has delivered will make our technology more accessible than ever before. This is because what makes the nuclear sector different is the sheer scale of components and their machining tools. We're talking about massive components weighing 40 or 50 tonnes. Any small alterations that need to be made to components that size should be made where they are manufactured, rather than at the assembly stage. We believe that our VR systems will give us an accurate, virtual prove-out, with all alterations made prior to shipping. We'll achieve this by scanning the components and dropping them into their virtual environment to check they fit with the other components in the assembly."

One of the systems at the Nuclear AMRC is a Virtalis ActiveCube. These are multi-sided VR systems that deliver an intuitive, human-scale immersive virtual experience for two to four people. Nuclear AMRC's ActiveCube has the appearance of a floating 3.2m. glass box. It is the four-sided variant with 3D virtual environments rear-projected by Christie Mirage S 3Ks, with a Mirage S 6K covering the larger floor area. Movements within the ActiveCube are tracked using an InterSense IS900 tracking system. The hand-held controller allows the immersive experience to be enhanced further. The user can navigate through the virtual world, pick and manipulate component parts in real-time and make decisions on the fly.

The second VR system at the Nuclear AMRC is a Virtalis ActiveWall, an immersive, interactive 3D visualisation system designed for up to 25 people to experience. It can be linked to the ActiveCube for collaborative working. The ActiveWall features InterSense IS900 tracking, a 2.8 x 4.5m Da-Lite Screen and deploys Christie Mirage WU12K-M rear projection. Both the ActiveWall and the ActiveCube come with a full suite of Virtalis immersive drivers. "We envisage three to four people interacting in our ActiveCube with their movements within the virtual environment being watched by up to 25 more observers via the ActiveWall", commented Scott. "We also see them being linked with other VR centres worldwide to allow us to carry out international design, manufacturing and assembly reviews, as well as complex training exercises."

Nuclear AMRC is a collaboration of academic and industrial partners from across the nuclear manufacturing supply chain. Its mission is to:

  • Enhance the capabilities and competitiveness of the UK civil nuclear manufacturing industry.
  • Work with members to develop world-leading manufacturing processes and technologies.
  • Help British manufacturing companies compete for nuclear contracts worldwide.
  • Become the focal point for Britain's civil nuclear manufacturing industry.
The Nuclear AMRC brings together the manufacturing and engineering expertise of the University of Sheffield's Advanced Manufacturing Research Centre, the nuclear and materials technology capacity of The University of Manchester's Dalton Nuclear Institute and the experience and resources of industry leaders. It is part of the High Value Manufacturing Catapult (formerly the Technology & Innovation Centre for High Value Manufacturing). Key industrial members of the Nuclear AMRC include Rolls-Royce, Westinghouse, Areva, Sheffield Forgemasters and Tata Steel.

"The key to high end visualisation such as this making a real impact, is for it to be sharable with partners and stakeholders", summarised Scott. "Virtual assembly is just the beginning. The ActiveCube and the ActiveWall will also be put to use in design validation, virtual training and design for maintenance. Although the systems are still awaiting final commissioning, over 25 groups of visitors have already been wowed by their power, even some who were previously sceptical. All in all, there has been an overwhelming consensus that our Virtalis visualisation systems are valuable, 21st century engineering tools."

Golden Globe Winner Martin Scorsese to Receive Harold Lloyd Award at International 3D Society Creative Arts Awards, February 1, 2012
3D-News Posted: Monday, February 13, 2012 (8:12 UTC) | Posted By: Webmaster

'Hugo' Director, Martin Scorsese, has been named the 2012 recipient of the Harold Lloyd Award, it was announced by the International 3D Society in Hollywood. Winner of this year's Golden Globe Award for Directing 'Hugo,' Scorsese will receive the Society's highest filmmaker award at a black- tie ceremony at the Beverly Hills Hotel, February 1st.

"Marty Scorsese has embodied Harold Lloyd's vision and passion for captivating movie fans around the world for his entire career," said Suzanne Lloyd, Lloyd's granddaughter and Chairman of Harold Lloyd Entertainment, who will make the presentation. "With 'Hugo' he has shared his love of filmmaking and filmmakers, in 3D, which would also have thrilled Harold," she added.

"For all of us involved in the 3D creative process, Mr. Scorsese's contribution this year with 'Hugo' is an artistic achievement we all celebrate," said Jim Mainard, Chairman of the Society of DreamWorks Animation.

The Award was established by the 3D Society and the Lloyd Family to annually celebrate filmmakers for groundbreaking artistic and technical achievement in 3D.

"Mr. Lloyd was a life-long advocate for 3D movies, although technology never allowed him to realize his dream. But in joining last year's recipient, James Cameron, Mr. Scorsese has not only realized that dream, but he has produced a work of art," said Jim Chabin, President of the Society. "Added to his dedication to film restoration and preservation, we simply can't imagine a more worthy recipient of our highest honor."

'Hugo,' Scorsese's first 3D feature, was shot in London and Paris and is based on the novel 'The Invention of Hugo Cabret.' The critically acclaimed film was called, by the Los Angeles Times, Scorsese's "valentine to the movies." Nominated for a Golden Globe for "Best Picture," 'Hugo' is also in the running for the Society's "Best Picture" Award.

The Society's Gold Lumiere(TM) statuette will be presented for distinguished achievement in fifteen categories, including film and television, at its annual Creative Arts Awards. The Society's Annual black-tie Awards Dinner will be held at the Beverly Hills Hotel Crystal Ballroom. Lloyd's great, great granddaughter, actress Jackie Lloyd, will assist presenters on-stage at this year's honors.

Along with legends Charlie Chaplin, Buster Keaton, and others, Lloyd was one of the founders of Hollywood's original comedic and creative community. Lloyd wrote, acted in, directed and produced more than 200 films. In a 1923 interview, Lloyd predicted that "the person who produces perfect stereo motion-pictures will have accomplished the greatest achievement since the first motion-picture." He founded the Hollywood 3D Society in 1950 with Edgar Bergen and actor Sterling Holloway (the voice of Disney's Winnie the Pooh'). He served as its first President.

In addition to his films, the Harold Lloyd Archive contains more than 250,000 stereoscopic 3D photographs of Hollywood celebrities, events, people, and places Lloyd encountered while pursuing his passion for 3D photography.

YUVsoft Releases 2D–to–Stereo 3D Conversion Plugins for The Foundry NUKE
3D-News Posted: Monday, February 13, 2012 (8:12 UTC) | Posted By: Webmaster

YUVsoft Corp., a software R&D company, announced the release of its 2D to 3D Suite as a set of plugins for NUKE compositing software to complement the existing versions for the Adobe After Effects environment. The software accelerates and increases the quality of professional semiautomatic stereo 3D conversion performed by film post-production companies, VFX companies and 3DTV studios. The software supports the now prevalent depth-based 2D-to-3D conversion approach.

Like its After Effects counterpart, the software includes tools for quick, nearly automatic construction of plausible initial depth maps, as well as depth map editing and high-quality stereo generation. The advantage of the software is its ability to work effectively with traditional rotoscoping-based techniques, enabling trade-offs between conversion speed, cost and resulting stereo quality. Moreover, YUVsoft's 2D to 3D Suite provides tools to improve the results of manual processing:

  • Border refinement of roto masks
  • Addition of realistic details to hand-painted depth maps to avoid the cardboard effect when the depth map has insufficient grading and the stereo looks unnaturally flat
    The product's key features include:
  • Automatic generation of realistic depth maps in many cases using several approaches—rotoscoping may only be necessary for important objects, and only for certain frames thanks to the propagation tool
  • Depth propagation from key frames—using hand-painted or automatically generated depth maps for just a few frames from a scene, the software can automatically calculate the depth maps for the entire scene. The same tool can also propagate edits.
  • Depth map refinement tools—provides control over the depth map's detail level and mask border accuracy
  • High-quality stereo generator—provides fully automatic stereo generation from 2D Depth with optional user-guided background reconstruction for maximum quality. Special accurate processing of transparent fuzzy edges of foreground objects.
Using 2D to 3D Suite, a small team of just 10 people can convert a full-length movie within one to two months, depending on the movie's type and quality requirements. For the highest-quality conversion with extensive rotoscoping, the software can increase productivity two times or more by supporting background depth generation and editing, depth refinement and high-quality stereo generation. The software is already in use and was successfully employed in converting several full-length movies and commercials with different conversion budgets and quality requirements.

Spatial View's 3DeeCentral Now Available on Connected 3D TVs
3D-News Posted: Monday, February 13, 2012 (8:11 UTC) | Posted By: Webmaster

Spatial View Inc., a pioneer in stereo 3D content delivery and auto-stereoscopic display technologies, announced the availability of 3DeeCentral on LG Cinema 3D TVs. This represents a major milestone in Spatial View's strategy to provide an online service for the delivery and sharing of content across all 3D platforms.

LG Electronics, Inc., announced that LG Cinema TVs shipped in Canada will feature Spatial View's 3DeeCentral as a premium app and will be available in the LG Apps TV Store worldwide. The initial version of 3DeeCentral for LG features a sample of free 3D content, with pay-for-play content being added later this year.

"We are thrilled to be a launch partner for Spatial View's 3DeeCentral on our LG Cinema 3D Smart TV platform," says Ross Snow, Vice President of Sales, LG Electronics Canada Inc. "LG strives to enable easy access to 3D content through our Cinema 3D technology, giving owners the best opportunity to get the most exciting 3D content available today."

In addition to the LG Cinema 3D TV, 3DeeCentral supports the following platforms: iPhone 4/4S with Spatial View's 3DeeSlide, Android 3D smartphones, 3D PCs including both active and passive technologies, as well as selected Windows 7 2D laptops with Spatial View's recently introduced 3DeeScreen. Spatial View will continue to add support for additional 3D TVs from major manufacturers in 2012.

"The rapid adoption of 3D devices is outpacing the availability of 3D content for those devices," says Al Lopez, COO, Spatial View. "3DeeCentral meets this growing need, that has not yet been met, by delivering 3D content across a wide range of devices everywhere, now including the living room."

3DeeCentral provides full-length videos including recent additions such as Peter Gabriel's New Blood Live in London in 3 Dimensions concert, and cult films such as "Night of the Living Dead in 3D" and "Plan 9 from Outer Space". 3DeeCentral includes a growing library of over 200 titles of full length and short form videos and photo collections from independent and premiere producers worldwide.

Bluetooth SIG Advances Standardization of Active 3D Glasses Using Bluetooth Technology
3D-News Posted: Monday, February 13, 2012 (8:11 UTC) | Posted By: Webmaster

The Bluetooth Special Interest Group (SIG) announced it has reached the first iteration of its active 3D glasses standard using Bluetooth wireless technology. Samsung, among other member companies, is actively working within the Bluetooth SIG to finalize the standard that will give 3D glasses users greater freedom of movement, longer battery life, and increased interoperability with an ever-expanding group of television brands. As the 3D glasses specification makes progress, millions of Bluetooth enabled TVs have already shipped, paving the road to mass adoption of Bluetooth technology in the living room.

Fisher Price and Spatial View to Digitize 3D Photos from View-Master
3D-News Posted: Monday, February 13, 2012 (8:10 UTC) | Posted By: Webmaster

Toy manufacturer Fisher-Price has announced a new partnership with Spatial View that will bring back some of the 3D photos from the View-Master back to life in digital format for 3D-dnabled devices. The digital 3D content will be available trough a specialized digital content store expected to be available in late Q1 this year that will offer a selection of titles consisting of national parks, travel, nature, and history that will be sold in packs of 18 to 21 images for $1.99 USD.

Since 1939, View-Master images have brought the world to life for children and adults alike through its iconic reels and viewers. With over 1.5 billion reels sold, the View-Master image archive contains thousands of images covering a century of pop culture, current events, nature, science, history and travel.

The access to the digitized View-Master reels will be available through Spatial View's 3DeeSlide accessory for the iPhone 4/4S, allowing users to see View-Master images in 3D, without 3D glasses. Support for 3D-capable Android smartphones, Windows PCs, and 3D TV platforms is also expected to follow after that.

Marchon3D Makes 'Allure-ing' New Line of 3D Glasses
3D-News Posted: Monday, February 13, 2012 (8:10 UTC) | Posted By: Webmaster

Marchon3D®, a designer and supplier of premier, passive 3D eyewear, is extending its retail solution by offering a new, affordable line of 3D Eyewear solutions branded as A3D™.

Developed in partnership with Allure Eyewear, A3D glasses provide value-conscious consumers with a high-quality line of products that provide a great 3D viewing experience. A3D glasses will be sold at opening price points and the complete line-up will include wear-overs and clip-on solutions for prescription eyeglass wearers. All A3D branded 3D eyewear can be viewed and purchased at 3DALLURE.com.

Initial availability of A3D is targeted for the first quarter of 2012. Consumers will be able to access these goods at national and regional consumer electronics retailers as well as their affiliated e-commerce sites.

"Allure has invested in creating a series of technologically advanced, yet affordable 3D glasses to appeal to people of all ages and within all budgetary constraints," said Steve Clarke, President, Allure Eyewear. "Allure recognized that an opportunity existed to increase adoption of 3D by developing a line of eyewear that offers a strong consumer value proposition. As a result we are confident that this new line will appeal to both retailers and consumers alike, while expanding market access to a higher quality, more comfortable and fully immersive 3D experience."

Lightspeed Design, Inc. Receives Key U.S. Patent for 3D Single-Chip Projector Color Sequencing
3D-News Posted: Monday, February 13, 2012 (8:09 UTC) | Posted By: Webmaster

Lightspeed Design, Inc. announced its receipt of U.S Patent No. 8,066,377 for inventing a color sequencing control method that allows 3D single-chip projectors to effectively produce high-performance displays with eye switching devices (LCD active glasses and polarization modulators) by resolving color artifacts and efficiently covering crosstalk (ghosting).

This new invention not only solved image quality problems, it accomplished that while utilizing the standard, off-the-shelf hardware configuration of single-chip 2D projectors. This allowed single-chip 2D projectors to operate either in 2D or in stereoscopic 3D, thereby creating a practical, cost-effective 3D product. The application of this invention paved the way for the now industry-wide standard of "3D Ready."

The novel control method designates a particular segment (or partial segments) of the existing color wheel as "non-critical" to the projection and uses this virtual opaque element to create dark time by discontinuing light output with control firmware. Creating strategically placed dark time with this new method allows the eye switching device to completely change its state from one eye to the other between projected image frames (in the dark) effectively mitigating the color artifact and crosstalk issues. In a sample DepthQ® sequence, the designated non-critical color is the White segment of the color wheel. A custom designed control sequence is engaged which reorders the colors when necessary and discontinues the light output during some or all of the White segment's allotted display duration.

In 2005, Lightspeed's pioneering development efforts delivered the world's first portable 120Hz stereoscopic 3D, single-chip projector to the public. This first-to-market model was 800x600 resolution - while the second and current models, the DepthQ® WXGA and DepthQ® HDs3D-1, increased the resolution to 1280x720. DepthQ® projectors synchronize up to 120 fps input for true 60 fps per eye, creating very high-quality 3D at modest prices, removing the economic barrier to broad use of 3D projection.

Chris Ward, Lightspeed's President, said, "Listening to our clients, we recognized the need for a high-quality, affordable, single-lens 3D projection solution. We were fortunate for the support of forward-thinking management at InFocus® Corporation and Texas Instruments. Our invention made possible the broad distribution of the first portable 3D Ready projectors and we are pleased with their substantial market acceptance."

Lightspeed's invention, persistence, and vision for DepthQ® projection have made high-quality stereoscopic visualization affordable and practical. DepthQ® projection is widely used in applications as diverse as home theater, gaming, eCinema, scientific visualization, industrial design and education where 3D whiteboard applications are becoming the "chalkboard" of our age.

3D Gaming Now Possible on Toshiba Glasses-Free 3D Laptop
3D-News Posted: Monday, February 13, 2012 (8:09 UTC) | Posted By: Webmaster

Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., announced Optimized for NVIDIA® GeForce® 3D support for the groundbreaking Qosmio® F755 3D, enabling users to experience glasses-free 3D gaming1 for the first time ever on a laptop. The update is currently available for download via Toshiba's Service Station utility.

"We have been working closely with NVIDIA to bring 3D gaming capabilities to the Qosmio F755, a killer feature that has yet to be realized in the PC industry," said Carl Pinto, vice president of product development, Toshiba America Information Systems, Inc., Digital Products Division. "Now gamers can experience hundreds of PC games in stunning 3D without the burden of wearing 3D glasses. This update brings a new level of play to 3D PC gaming."

To achieve a 3D viewpoint without the aid of special glasses, the award-winning Qosmio F755 3D laptop uses auto-stereoscopic display technology. Equipped with a brilliant 15.6-inch diagonal 1080p Full HD TruBrite® display2 with Active Lens technology, the double parallax image display is able to project two sets of images at the same time, splitting them between the left and right eyes to create the 3D effect. Toshiba's intuitive Face Tracking technology then taps into the laptop's built-in webcam to further perfect the projection of the image by reacting to the motion and position of the viewer, delivering a broad viewing zone from which to view 3D content. The end result for consumers is the ability to view and enjoy real 3D – no glasses needed.

In addition to its 3D capabilities, the Qosmio F755 3D is equipped with the latest in processor technology and premium components. Powered by the visibly smart Intel® Core™ i5 or Core i7 processor3, NVIDIA GeForce GT 540M graphics processor with 1GB of GDDR3 graphics memory4, as well as up to 8GB RAM5 and a spacious 750GB hard drive6, the Qosmio F755 3D laptop is built to deliver robust multimedia performance. Built-in harman/kardon® speakers, a suite of sound enhancement technologies from Dolby® and Waves Audio deliver booming cinematic sound to movies, music and games. An integrated Blu-ray Disc™ rewriteable drive7 (on select models) offers record and play capabilities, while an HDMI® 1.4 port supports output of video (up to 1080p) to a 3D-ready TV or display. An elegant Fusion 3D Finish in Brilliant Red delivers standout styling.

Exceptional 3D Announced Debut Of 55-Inch Glasses-Free 3D Digital Display
3D-News Posted: Monday, February 13, 2012 (8:09 UTC) | Posted By: Webmaster

Exceptional 3D announced the expansion of their patented glasses-free 3D product-line with the introduction of their 55-inch auto-stereoscopic 3D digital display. The new 55-inch 3D display product is the premiere large format glasses-free 3D display solution. Key auto-stereoscopic 3D features include the delivery of clean, crisp and eye-catching no-glasses 3D content that will enhance the experience for bigger audiences in any public space or vertical market. The new product was demonstrated before a few select and very well educated members of the glasses-free 3D community, who all expressed a consistent 'Grade A' evaluation of the new 3D display by touting it as the most impressive large format no-glasses 3D digital display available on the market.

"We're extremely pleased to be adding the 55-inch 3D display to our growing line of patented 3D products," said Dan Fisher, COO for Exceptional 3D. "It was our intention to enter 2012 with our sights set on upholding a certain consistency by delivering revolutionary 3D products, services and solutions which cater to the demand that customers express a real need for," continued Mr. Fischer, "and we are confident that we not only met our customers expectations for a large format 3D display solution, but also exceeded our own." Mr. Fischer finished in saying, "our efforts to keep 3D simple is driven by listening to our customers and the result of that is prevalent in our 55 inch finished product. We made sure it offers a large viewing arena that is ideal for any vertical market or 3D digital signage application, as well as keeping it affordable for mass adoption."

The 55-inch glasses-free 3D commercial-grade models are ideal for digital signage applications such as corporate lobbies, conference rooms, quick-service restaurants, casual or fine dining, transit hubs, airports and small-to-medium businesses, according to Exceptional 3D. The new 55-inch glasses-free 3D display offers a 1080p high-definition resolution, and its commercial-grade LCD panel is designed for digital signage use. Keeping consistent with the Exceptional 3D business model, these large format 3D displays are also carrying the same future-proof capability for playing both 3D content, as well as legacy 2D content in sequence or at the same time.

"We were thrilled to see a sneak-peak of the Exceptional 3D 55 inch 3D display," said Susiy Richmond, Co-Owner of Twelve Strike who services bowling centers world-wide. "This is a very impressive glasses-free 3D display," continued Mrs. Richmond, "and the extremely comfortable viewing zones are sure to enhance the all-around customer experience." Mrs. Richmond finished in saying, "the cost-effective price point makes this a wonderful go-to option for any large format no-glasses 3D application."

SENSIO nominated as finalist for TV Innovation Awards
3D-News Posted: Monday, February 13, 2012 (8:08 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. announced that the company has been nominated as finalist for the 3DTV category of the TV Innovation Awards presented by IMS Research, for its SENSIO® Autodetect V2.0 technology.

"As TV industry evolves to a true on-demand experience, with users able to access extensive libraries of content to be viewed at a time and place and on the device of their choosing, many new challenges and opportunities are presented," said IMS Research President Ian Weightman. "The goal of the TV Innovation Awards is to recognize the most forward thinking companies who are creating products and services that are driving this new TV paradigm."

"SENSIO® Autodetect is the only commercially available technology to provide automatic format detection for all of the most popular stereoscopic 3D formats, and we're pleased that this unique capability has been recognized by the IMS Research judging panel," said Nicholas Routhier, SENSIO president and CEO. "The TV Innovation Awards have honored some of the industry's best-known companies, and we are pleased that SENSIO is considered among today's leaders in bringing critical 3D technology to market and a richer viewing experience to consumers."

SENSIO® Autodetect was designed to improve the stereoscopic 3D experience of the end user, taking the technical headache out of enjoying the medium. The technology automatically detects, with superior reliability, all the most commonly used frame-compatible stereo-3D video formats (SENSIO® Hi-Fi 3D, Side-by-Side, Top-and-Bottom) or a 2D signal. Integrating smoothly into CE manufacturers' products and operating seamlessly with the SENSIO® 3D Decoder, SENSIO® Autodetect eliminates issues associated with configuration of input and output formats.

SENSIO® Autodetect can distinguish the nature of content provided by many platforms, including video-on-demand (VOD), pay-per-view (PPV), programmed broadcasts, IP streaming and downloads, packaged media, and stereoscopic 3D (S3D) console games. Integrated into CE equipment capable of decoding 3D signals, it functions perfectly with legacy equipment (HDMI 1.3 and lower) because it is not reliant on flags or metadata. With this technology, consumers can be sure that the proper image conversion is applied to the detected signal and that the 2D/3D format always matches the content. Viewers needn't know in advance which format they will be watching, and there is no need to navigate through on-screen menus to select the appropriate output.

Da-Lite Showed 3D Screen at CES With 3D Mash-Up Video by Lightspeed Design
3D-News Posted: Monday, February 13, 2012 (8:08 UTC) | Posted By: Webmaster

For the second year in a row, Da-Lite® Screen Company featured the Da-Lite® 3D Mash-Up video to showcase their passive 3D front projection screen at the 2012 International CES show in Las Vegas, Nevada January 10-12.

The Da-Lite® 3D Mash-Up video is a 4 1/2 minute high-energy, quick cut visual feast of stereoscopic artistry and innovative spirit set to a driving beat. Sponsored by the Da-Lite® Screen Company and produced by Lightspeed Design, Inc. / DepthQ®, this 3D journey is comprised of 28 clips from the works of 19 leading stereoscopic artists from 11 countries around the world. The 3D content, both live action and cgi, represents an incredibly wide range of stereoscopic applications including entertainment, music videos, advertising, sports, engineering, astronomy, education, medical imaging and biology.

LG announces a set of fashionable 3D glasses
3D-News Posted: Monday, February 13, 2012 (8:08 UTC) | Posted By: Webmaster

LG Electronics (LG) announced that its newest collection of 3D glasses, including a pair designed by renowned eyewear designer Alain Mikli, will be introduced in the first quarter of 2012. The new 3D glasses - the F310, the clip-on F320 and the Alain Mikli F360 - are lighter and more comfortable to wear while upgraded design features such as curved lenses and clean frame structure have transitioned 3D glasses from burdensome requirements to stylish fashion accessories.

"Compared to active shutter glasses, LG's 3D glasses are far more comfortable to wear and much more affordable, making it possible for large groups and entire families to watch 3D programs and movies together," said Havis Kwon, President and CEO of the LG Home Entertainment Company. "LG is addressing two of the biggest barriers to 3D acceptance head-on and we're confident consumers will react favorably to our strategy in the coming year."

The F310 is characterized by a distinctive design that combines soft lines within a slim frame. Unlike many previous 3D glasses, the lenses have been curved to better accommodate the shape of the wearer's face, as well as to improve the overall CINEMA 3D viewing experience. The F310 weighs a mere 13.5 grams, making it 20 percent lighter than LG's previous design.

Another new item for 2012 includes the clip-on F320. Clip-on 3D glasses are unique to 3D TVs based on Film Patterned Retarder (FPR) technology, which is at the heart of CINEMA 3D TV. Compared to the previous generation clip-on 3D glasses, the F320 weighs 25 percent less at 5.5 grams.

Developed in collaboration with Alain Mikli, the F360's half-rim frame design is sportier and only weighs 16 grams. The lenses of the F360 have been curved and cover most of the wearer's face, deepening the immersive CINEMA 3D experience. The stylish F360, as well as all 3D glasses from LG, can also worn in theaters showing 3D movies since both CINEMA 3D and theaters utilize the same FPR and RealD technologies.

LG's share of the global 3D TV market increased from 7.6 percent during the first quarter of 2011 to 14 percent by September. FPR's unobtrusive technology played a key role in the company's success in 3D TVs, as uncomfortable and expensive glasses have been identified in numerous studies as being the number one reason consumers have been reluctant to adopt 3D in the home.

LG plans to continue the success it saw this year by sponsoring a series of 3D film and gaming events in 2012 in order to introduce the CINEMA 3D experience to thousands of participants and visitors.

Stream TV Networks, Inc. Launched 3D Without Glasses Product Line at CES 2012
3D-News Posted: Monday, February 13, 2012 (8:07 UTC) | Posted By: Webmaster

Stream TV Networks, Inc. unveiled its new Ultra-D technology at CES 2012. Ultra-D is a next generation 3D without glasses display technology that surpasses all 3D viewing experiences offered to date.

Developed by Stream TV Networks, Inc., the producer of the eLocity brand of mobile tablets launched first in 2010, the Ultra-D technology is strictly proprietary and leverages custom hardware, middleware techniques and software algorithms to create unprecedentedautostereoscopic 3D imagery. This technology will provide consumers with access tounlimited 3D content by enabling real-time conversion of:

The Ultra-D technology thus supports the immediate adoption of 3D consumer hardware despite limited availability of 3D content. Real-time conversion of 2D to 3D and 3D with glasses to 3D without glasses works seamlessly with various content formats including Blu-ray, DVD, PC gaming, Internet, cable and satellite content.

Another key differentiator of the Ultra-D technology enables customization of the 3D effect to address individual differences in spatial perception and the varying impact of 3D rendering on viewer comfort. The technology allows users to increase or decrease the real-time 3D rendering effect, adjusting for variance in content quality and source as well as personal preference so that consumers can use all Ultra-D products to achieve the optimal 3D picture every time.

"We are extremely proud of what we have been able to accomplish with our Ultra-D technology. It is capable of creating a significant shift in the way people view media, comparable to the transition from black and white to color TV," said Mathu Rajan, CEO of Stream TV Networks, Inc. "Our ultimate goal was to create a solution that addresses existing concerns impeding the adoption of 3D—consumer aversion to expensive glasses, viewer discomfort, variance in individual vision and preference and the slow creation of 3D content. It seemed we were aiming for the impossible but we've made it possible and will be sharing these hard-won achievements with consumers in 2012. Ultra-D is the next generation 3D technology designed to replace 3D with glasses and win preference over 2D devices."

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