Warner Bros. Pictures, in partnership with Travel Plaza TV and Vanilla Fire Productions, is leading the way in 21st-century movie marketing with the industry's first 3D advertising campaign. For the upcoming action adventure "Jack the Giant Slayer," the studio will debut a dynamic 3D film trailer that will air on the Travel Plaza TV network in hundreds of Pilot and Flying J locations, and other travel centers nationally.
Travel Plaza TV boasts a network of more than 300 locations with high definition 3D "glasses free" televisions. The "glasses free" technology allows the artwork to virtually jump out of the 3D TV, creating engaging content for consumers. During the 30-day Travel Plaza TV campaign, beginning March 1, 2013, nearly 30 million travel plaza customers will be exposed to the film trailer.
The second film on the Travel Plaza TV schedule will be the epic science fiction action adventure "Pacific Rim." The campaign will launch nationally in June for the film, which is due in theaters July 12, 2013.
"We are extremely excited about this new partnership with Warner Bros. and believe that this is the future of not only movie advertising, but all advertising," said Bill Botte, CEO of Travel Plaza TV. "We are here to support Warner Bros. 3D films and are hoping to forge a long-term relationship."
Founder of Vanilla Fire Productions, Steven Barber, says, "When I first saw this technology, as a filmmaker, I was blown away. I can't imagine not advertising in 3D going into the future. This will be part of every media play in the country by 2014."
In "Jack the Giant Slayer," an ancient war is reignited when a young farmhand unwittingly opens a gateway between our world and a fearsome race of giants. Fighting for a kingdom and its people, and the love of a brave princess, he comes face to face with the unstoppable warriors he thought only existed in legend...and gets the chance to become a legend himself.
The film stars Nicholas Hoult, Eleanor Tomlinson, Stanley Tucci, Ian McShane, Bill Nighy and Ewan McGregor. Bryan Singer directed "Jack the Giant Slayer" from a screenplay by Darren Lemke and Christopher McQuarrie and Dan Studney, story by Darren Lemke & David Dobkin . The film is produced by Neal Moritz, David Dobkin, Bryan Singer, Patrick McCormick and Ori Marmur, with Thomas Tull, Jon Jashni, Alex Garcia, Toby Emmerich, Richard Brenner, Michael Disco and John Rickard serving as executive producers.
About "Pacific Rim": When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity's resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot and an untested trainee—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind's last hope against the mounting apocalypse.
"Pacific Rim" stars Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day and Ron Perlman. Guillermo del Toro directed the film from a script by Travis Beacham and del Toro, story by Beacham. Thomas Tull, Jon Jashni, del Toro and Mary Parent are the producers, with Callum Greene serving as executive producer.