3D-News Archive March 2010

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SENSIO and Teranex to Demo Integration of Professional 3D Technology Into Leading Processing Platform
3D-News Posted: Wednesday, March 31, 2010 (16:14 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. announced that it is collaborating with Teranex Systems, Inc. ("Teranex") at the 2010 National Association of Broadcasters ("NAB") Show to demonstrate integration of the SENSIO 3D Encoder and Decoder IP Cores within the Teranex VC100 Universal Frame Synchronizer and Format Converter. The technology integration, on display at the Teranex booth (N1115), will showcase how easily SENSIO's professional-quality 3D technology can be incorporated into best-of-breed broadcast products to simplify broadcasters' move into 3D broadcasting on current and future infrastructures.

"SENSIO's reputation for innovation in 3D technologies is in line with our reputation for innovation in image processing, making this partnership a natural fit," said Mike Poirier, General Manager of Teranex "Teranex was a key player in the transition from SD to HD, and moving on to 3D – the next wave of technological innovation – is a natural evolution for us. Our broadcast customers are looking for this technology, and we look forward to highlighting this exciting 3D solution at the 2010 NAB Show."

Professional-quality 3D technology to work with best-of-breed broadcast products

The SENSIO 3D technology is a professional grade frame-compatible stereoscopic compression technology. The SENSIO 3D encoder combines two streams, coming from any video source, into a single stream that can be transmitted throughout the existing broadcasting infrastructure for visually lossless encoding that yields outstanding results. SENSIO's 3D decoder IP core runs efficiently on Teranex's VC100 platform, taking advantage of its real-time processing technology. The dual-channel VC100 architecture is ideally suited to handle left and right eye processing and this capability enables broadcast of high-quality 3D programming on today's 1.485 Gb/s infrastructures.

Combined solution delivers immersive 3D experience – today and into future

"We are pleased that Teranex has joined the growing number of broadcast vendors that are turning to SENSIO for professional, high-quality 3D solutions," said SENSIO President and CEO Nicholas Routhier. "With ready access to our future-proof 3D technology, broadcasters can deliver an immersive 3D experience today and leverage their investment in conjunction with the 3D broadcasting infrastructure of the future."

During an event at Bally's Hotel for the duration of the NAB show, SENSIO will showcase its full line of 3D digital compression, decompression, and display-formatting technologies. A complete model integrating SENSIO technology within an live 3D broadcast chain will be on display at this event, which is open by appointment only. Information about visiting SENSIO at NAB is available via email at nab2010@sensio.tv. Details about additional demonstrations of SENSIO technology are available at http://www.sensio.tv/nab2010

S-3D Gaming Alliance Meeting to be Held at Upcoming 3D Gaming Summit
3D-News Posted: Wednesday, March 31, 2010 (9:37 UTC) | Posted By: Webmaster

Many see video games as the driver that will bring 3D to the home. The S-3D Gaming Alliance (S3DGA) is the first and only, non-profit and non-proprietary organization focused on making this market successful. The S3DGA is the event sponsor of the upcoming 3D Gaming Summit(TM) taking place on April 21st and 22nd in Universal City, Calif. and S3DGA's next meeting will be held at 5PM on the 22nd.

Blitz Games Studios, Electronic Arts, Jon Peddie Research, Sensio and more will give meeting presentations. Afterwards the S3DGA membership will review its updated goals and next steps.

"While stereoscopic 3D gaming now includes console, PC, and mobile devices; the industry is still very divided on direction, hardware support, quality expectations, standards, and more. As we continue to join forces and share ideas, we will work to correct this," said Neil Schneider, Executive Director of the S3DGA.

S3DGA members include Electronic Arts, Blitz Games Studios, LG Electronics, Real D, NEXT3D, iZ3D, HDMI Licensing, Sensio, and more. Advisory board members include Alan Price of Electronic Arts Canada, Jon Peddie of Jon Peddie Research, Neil Trevett, President of the Khronos Group, and Habib Zargarpour, Consulting Art Director for Electronic Arts' Need For Speed SHIFT.

This will be a private members-only meeting due to limited meeting space. Subject to S3DGA management approval, additional game developers and first time guests are welcome on the condition that they RSVP in advance by emailing members@s3dga.com.

As an added bonus, pre-registered S3DGA meeting attendees qualify for a 30 % savings on 3D Gaming Summit registration. Confirmed S3DGA members qualify for a full 50 % savings. These discounts amount to approximately $250 to $500 in savings off regular rates. Discount codes will be made available when RSVPs are confirmed. 3D Gaming Summit registration is not required for S3DGA meeting attendance.

For more information visit:
The S-3D Gaming Alliance: http://www.s3dga.com
Meant to be Seen: http://www.mtbs3D.com
The 3D Gaming Summit: http://www.3dgamingsummit.com

3D Eye Solutions, Inc. Begins Beta Testing for Glasses Free 3D Applications for the Nintendo Wii and Apple iPhone Video Game Platforms
3D-News Posted: Thursday, March 25, 2010 (18:41 UTC) | Posted By: Webmaster

3D Eye Solutions, Inc. announced that the Company has begun beta testing for its glasses free 3D application for the video game platforms such as, Nintendo® Wii, Apple® iPhone, Macintosh, and PC. 3D Eye Solutions is developing a new render engine that is more flexible in design and can be integrated with multiple gaming systems. 3D Eye Solutions new render engine fills a need in the $46.5 Billion video game industry as video game manufacturers release 3D ready hand held and console systems. According to an article in Bloomberg Business Week yesterday, Nintendo® announced that "it will sell a 3-D version of its DS handheld player that doesn't require the user to wear glasses. Nintendo, who's DS handheld sold more than 125 million units worldwide since December 2004, plans to disclose details of the new model at the E3 show in Los Angeles on June 15. The device will go on sale in the fiscal year starting April 1."

3D Eye Solutions has already started beta testing of its glasses free 3D application for the Nintendo® DS, Microsoft® Xbox, and the Sony® PlayStation® and expects its Beta Test to be completed by the end of the third quarter. The application is based on a server and new file format that will enable state synchronization of player appliances and the server. The application is developed mainly for use on glasses free systems, however, it is also compatible with 3D video game systems with glasses. In addition, this application will enable 3D Eye Solutions to be able to convert in "real time" across multiple platforms including cinema and television.

"We believe the future of 3D is coming to all markets and at a fast pace. We feel our new render engine will fulfill the gaps in the industry as it was developed around our conversion processing and delivery of content in a compelling way. Our dedication and development plans in the video game arena are in tune with the industry and we are excited to be a part of this revolution," stated Michael Gibilisco, CEO of 3D Eye Solutions, Inc.

Zecotek Differentiates Its 3D2D Real-Time Display System From Existing Commercial 3D Products and Calls for Consumer Protection and Industry Standards for 3D
3D-News Posted: Thursday, March 25, 2010 (18:38 UTC) | Posted By: Webmaster

Zecotek Photonics Inc., a developer of leading-edge photonics technologies for medical, industrial and scientific markets, announced that its Real-Time 3D2D Display System featuring patented 3D display technology should not be confused or identified with the recently introduced stereoscopic 3D televisions which require viewers to wear special glasses. Zecotek is calling for industry to develop standards for safe viewing in the consumer markets as some experts in human visual perception are expressing concerns that these stereoscopic 3D televisions could cause eye strain and related health problems.

"Zecotek's unique and patented 3D auto-stereoscopic display does not require viewers to wear glasses, and because the 3D effect is produced using the widest possible number of views it offers a much more natural viewing experience than 3D television," said Dr. A.F. Zerrouk, Chairman, President, and CEO of Zecotek Photonics Inc. "Our system is completely volumetric so the image can be shared among a group of viewers, and it can be viewed in natural light which is important to the overall efficiency and clarity in diagnostics, design and operational planning. The Real-Time 3D2D Display System was designed for images derived from medical imaging, rendering, geo-physical data, and other industrial and military applications. We are currently working with OEM's and end users to develop systems which can meet the demanding technical and human requirements of these environments. We feel that Zecotek has an outstanding competitive lead in addressing these markets, which require high value, high quality and very durable systems, and we are calling those in the 3D industry to develop standards and guidance for 3D systems which will be used by the consumer, particularly children, for long viewing periods."

3D films that use polarized glasses are also coming under criticism due to the impact they have on the human eye. Polarized 3D glasses create the illusion of three-dimensional images by restricting the light that reaches each eye, an example of stereoscopy which exploits the polarization of light. To present a stereoscopic motion picture, two images are projected superimposed onto the same screen through different polarizing filters. The viewer wears low-cost eyeglasses which also contain a pair of different polarizing filters. As each filter passes only that light which is similarly polarized and blocks the light polarized in the opposite direction, each eye sees a different image. This is used to produce a three-dimensional effect by projecting the same scene into both eyes, but depicted from slightly different perspectives.

Specialists of Russia's Eye Microsurgery Institution have found that a person watching a 3D movie with polarized glasses may feel discomfort and dizziness during the first 30 minutes after the film ends: the muscles responsible for the crystalline lens become weak and the color response decreases. Other researchers have been conducting studies on eye movements and stereoscopic 3D displays and have expressed concern about the use of stereo displays becoming very widespread, especially if younger children are routinely exposed to them.

Zecotek's Real-Time 3D2D Display System is based on the auto-stereoscopic principle, but with substantial innovative and patented improvements and represents a new and unique generation of 3D displays. Zecotek's true, auto-stereoscopic 3D display system requires no eyewear and has an effective viewing angle of 40 degrees with 90 concurrent perspectives allowing for multiple views at the same time. Another unique feature of the 3D2D Display is constant motion parallax within the viewing angle. Motion parallax eliminates the sense of imbalance and dizziness during normal observation which can occur with polarized and shutter glasses used with other commercial systems.

The Real-time 3D2D Display is also scalable and offers both small 3D display screens for use in the transportation, personal computing and gaming industries, and large 3D display screens designed to meet the expected demand for industrial, advertisement, medical and home entertainment markets. Zecotek is in the process of preparing the 3D2D Display system for manufacture and is also working to establish industry standards to ensure consumer safety, product stability and long term market adoption.

SMPTE Announces New International 3D Science Conference - Focuses On Latest Research, Lab Studies, Technologies
3D-News Posted: Wednesday, March 24, 2010 (15:23 UTC) | Posted By: Webmaster

As the application of 3D technologies continues to grow across the media and entertainment industries, so too does a deep interest in the science underlying them. The Society of Motion Picture and Television Engineers (SMPTE) announced that those focused on this science now have a venue to call their own: the International Conference on Stereoscopic 3D for Media and Entertainment. The conference, the first of its kind, will take place in New York City on July 13-14, 2010 at the Marriott Marquis, Times Square. Online registration opens April 9, 2010 at http://www.smpte.org

With a deliberate focus on the scientific aspects of 3D entertainment, the SMPTE conference will feature academic research, lab study results, and discussions of emerging and experimental technologies.
"Just as we did with HD, SMPTE is gathering leading experts to explore the scientific depths of 3D - and to set the stage for even more groundbreaking applications across the media and entertainment industry," said Ken Fuller, SMPTE president.

Call For Papers Issued

SMPTE has issued a call for contributed papers for the conference. Topics include human perception and stereopsis; advances in stereoscopic camera architectures; multi-view video coding; light field camera applications for 3D image acquisition; real-time 2D to 3D conversion algorithms; 3D tracking software; advances in autostereoscopic displays; and emerging technologies. A full list of topics and submission instructions are available at http://www.smpte.org

SMPTE Standards Already Jump-Starting 3D Market Growth

The SMPTE International Conference on Stereoscopic 3D for Entertainment follows the organization's announcement last year of the requirements for a stereoscopic 3D Home Master standard. The cornerstone of the entire 3D content chain, this standard will provide high-level image formatting requirements for the source materials authored and delivered by content developers. It will also provide requirements for the delivery of those materials to all distribution channels, from physical media to terrestrial, satellite, cable, and other streaming service providers.

SMPTE expects to finalize the core specifications of the 3D Home Master standard by the end of 2010.

Cablevision licenses delivery stereoscopic RealD Format for high definition 3D content to homes
3D-News Posted: Wednesday, March 24, 2010 (15:20 UTC) | Posted By: Webmaster

Media and entertainment company Cablevision Systems Corp licensed the stereoscopic RealD Format for the delivery of high definition 3D content to homes, it disclosed on Wednesday.

Pursuant to the licensing agreement, RealD tools will be used by Cablevision's content providers to format their 3D content and the delivery is compatible with Cablevision's current HD broadcast and on-demand systems and works with existing HD set-top boxes

Today's (Wednesday) telecast of the Rangers vs Islanders hockey game from Madison Square Garden by MSG will use the RealD Format, the first network hockey telecast ever in 3D and the first time telecast of a live 3D sports in the US, the company said.

Additionally, a special viewing party will be held at the Theatre at Madison Square Garden with the RealD Format for content delivery and RealD's XL Cinema System for projection on the big screen.

RealD is a licensor of 3D technology solutions for 3D visual experience to motion picture exhibitors, to content providers and consumer electronics manufacturers.

Financial terms of the agreement were not mentioned.

SENSIO 3D Solutions Showcased at NAB 2010 – Now with Wide Availability from Industry Leaders
3D-News Posted: Wednesday, March 24, 2010 (15:18 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. announced that the company's SENSIO? 3D solutions have now been widely-adopted by leading broadcast vendors and technology partners. SENSIO's renowned 3D format and 3D technology solutions will be showcased at the 2010 National Association of Broadcasters Show ("NAB") within the International Datacasting Corporation booth (SU6321) and in demonstrations at the Grass Valley™ (SL106), Teranex (N1115), and Gennum (N5337) booths. Attendees at the 2010 NAB Show will have the opportunity to see SENSIO 3D technologies at work in a variety of broadcast products, highlighting how SENSIO's technologies enable broadcast vendors to integrate professional-quality 3D into their own systems.

"When the world's largest manufacturers of broadcast and media products want professional 3D technology to help deliver an immersive, high-impact 3D experience, they consistently turn to SENSIO," said SENSIO President and CEO Nicholas Routhier. "With these major industry leaders now on board, SENSIO is well positioned to further facilitate the adoption of 3D into the home and theatres. SENSIO technology has been deployed in virtually every live 3D sports broadcast event to date. Leading global networks and vendors have rapidly embraced our solutions illustrating the industry's recognition of their value, reliability, and quality. They have turned to SENSIO to deliver an engaging cinematographic 3D experience to consumers."

During an invite-only event at Bally's Hotel for the duration of the NAB show, SENSIO will showcase its full line of 3D digital compression, decompression, and display-formatting technologies. A complete model integrating SENSIO technology within an end-to-end live 3D delivery chain will be on display at SENSIO's event at Bally's, by appointment only. For more information about visiting SENSIO at NAB, please contact nab2010@sensio.tv.

SENSIO, widely renowned for its 3D format, will be showcasing its wide range of 3D solutions, from encoding/decoding, signal processing, and 2D to 3D conversion tools.

"SENSIO has developed an expertise in 3D for over a decade, and we are able to deliver so much more than a 3D format. Our professional-grade high quality 3D products deliver cost-effective solutions to the broadcast community today," added Routhier. "Our capability of delivering 3D within today's broadcast infrastructure addresses the cost considerations of today while delivering a platform that is flexible enough to evolve with the future of broadcasting."

To learn more about SENSIO at NAB 2010, please visit http://www.sensio.tv/nab2010

Illinois State Geological Survey Chooses Virtalis' GeoVisionary
3D-News Posted: Wednesday, March 24, 2010 (15:16 UTC) | Posted By: Webmaster

The first US user of GeoVisionary is the Illinois State Geological Survey (ISGS). The sale is hot on the heels of the expansion in the US by Virtalis and the opening of its Ohio office. In addition to the initial order for five floating licenses, the ISGS has installed a 16' x 9' screen as part of a high-resolution StereoWorks VR suite from Virtalis.

Virtalis, Europe's leading Virtual Reality (VR) company, developed GeoVisionary 3D landscape visualizing software in collaboration with the British Geological Survey (BGS). "GeoVisionary is simply stunning in its ability to visualize and interpret massive spatial datasets”, commented Bruce Napier, project leader, British Geological Survey Virtual Field Reconnaissance. Version 1 of GeoVisionary was released last year and Version 1.1, featuring a 3D GUI along with a host of more technical features, is expected to be available by the summer.

The ISGS, a division of the Institute of Natural Resource Sustainability (INRS) at the University of Illinois, employs approximately 170 people over a range of geologic disciplines. The ISGS is one of the largest and most technologically advanced of all the US state surveys. Over 10 years ago, the Survey decided to expand its detailed geological mapping program with a goal of developing a fully-computerized, 3D mapping program.

Don Keefer, Director of the ISGS' Geologic Mapping and Hydrogeology Center, explained: "Over the past few years, we developed a modular software solution to managing our 3D mapping efforts. We have developed new logistical and data management solutions and identified several modelling packages that meet our needs. We also needed software that could provide high-resolution visualization of common earth-science data types over the large range in spatial scales in which we work. Most high-resolution visualization applications load everything into RAM and cannot manage large projects. Applications that can handle the large data sets typically provide degraded rendering quality, or they provide limited support for the data types we use. GeoVisionary was developed to view a wide range of earth science data types. It provides high-resolution 3D and 3D stereo visualization that is limited only by the resolution of the data. It is highly scalable and is able to provide "fly-through" viewing of mid-continent-scale data sets at full speed. In addition, Virtalis has built linkages between GeoVisionary and ArcGIS, allowing for dynamic updating between the two software packages."

"We are using GeoVisionary as the 3D and stereo visualization software for our new INRS Earth Systems Visualization Laboratory. The software pulls disparate mapping data together under one high-resolution 3D visualization environment, integrates dynamically with a suite of custom tools we've already developed for use with ArcGIS and works with logistical and data management solutions already in place. With GeoVisionary and the opening of the INRS Earth Systems Visualization Laboratory on the University of Illinois campus, we are able to provide a host of high-resolution visualization and analysis solutions to a range of earth science research applications.

Nintendo to launch a new Portable Game Machine
3D-News Posted: Tuesday, March 23, 2010 (10:36 UTC) | Posted By: Webmaster

Nintendo Cp., Lts will launch "Nintendo 3DS" during the fiscal year ending March 2011, on which games can be enjoyed with 3D effects without the need for any special glasses.

"Nintendo 3DS" is going to be the new portable game machine to succeed "Nintendo DS series", whose cumulated consolidated sales from Nintendo amounted to 125 million units as of the end of December 2009, and will include backward compatibility so that the software for Nintendo DS series, including the ones for Nintendo DSi, can also be enjoyed.

It is expected that additional details will be announced at E3 show, which is scheduled to be held from June 15 this year in Los Angeles, USA.

Spain's Screen 21 Revamps Structure With New 3D TV And Internet Technology
3D-News Posted: Sunday, March 21, 2010 (7:10 UTC) | Posted By: Webmaster

Screen 21 is widening its new-technologies' area with the aim of becoming a vanguard production company. The Catalonian company, which oversees all BRB Internacional productions, has decided to take an important step forward in R D by incorporating the latest 3D innovations: It will apply the most advanced stereoscopic technology (rendering images that produce a real feeling of volume) and Hi-Def, and it will incorporate a 16:9 panoramic format for different applications (television, Blu Ray, VOD, IPTV -Internet Protocol Television- and mobile devices connected to the internet). In fact, three of these latest series will be the first European productions to premier at the end of this year in steroscopic 3D: Zookaboo, Canimals and Kambu.

Thus, Screen 21 is extending the use of stereoscopic 3D technology, first applied in Zookaboo (104 x 2'), the series that narrates in an agile, entertaining way 104 guessing vignettes about different animals -- all hidden in a box! Now, both Kambu (52 x 7'), starring a curious little postman dog who has to face the daily adventures arising on a lost island, and Canimals (52 x 7'), which refers to some truly lovable and fun but naughty little leprechaun-like critters who live in cans and who rediscover the world from a very different perspective than ours, will be done in 3D stereoscopic, too. All three series will be able to be viewed in both 2D and 3D, either with stereoscopic glasses or without them according to the broadcast needs.

As a complement to the TV series, videogames will be developed that will be available exclusively through internet on the Webpage corresponding to each series. Interactive videos will also be developed too for mobile devices – principally Iphone, Ipad and Android – by using augmented reality techniques that will allow users to interact. As Carlos Biern, Executive Director of Screen 21 said: "Viewers will be able to see their favorite characters and to interact with them IN the series, by way of the television, the computer and their mobile phones, all in three dimensions."

The Screen 21 productions, which BRB distributes on a global level, will be afforded an even greater forum through cartoon blogs and social networks.

Cereplast Teams Up with Oculus3D to Offer Bioplastic 3D Glasses to Movie Theaters
3D-News Posted: Sunday, March 21, 2010 (6:54 UTC) | Posted By: Webmaster

Cereplast, Inc., designer and manufacturer of proprietary bio-based, sustainable plastic resins, and Oculus3D, a company focused on film-based 3D projection technology, announced that Oculus3D will introduce the world's first biodegradable/compostable 3D glasses as part of the OculR 3D viewing system to movie theaters. Oculus3D's eco-friendly 3D glasses are manufactured using Cereplast's bioplastic resins and are expected to be available for Summer 2010 distribution to movie theaters. The news was announced from ShoWest, the motion picture distribution and exhibition industry's largest annual expo.

With major 3D movie releases such as "Avatar" and "Alice In Wonderland" requiring more than 10 millions pairs of glasses to be shipped to movie theaters across the globe for each movie, the demand for 3D presentations is growing rapidly. While many theaters collect 3D glasses at the conclusion of each show, damaged glasses, or pairs not returned end up in trashcans and ultimately in landfill sites. The joint goal of Cereplast and Oculus3D is to supply biodegradable/compostable 3D glasses, thereby reducing the amount of harmful petroleum-based contaminants placed in landfills.

The current 3D glasses offered by movie theaters are made of traditional fossil fuel plastic and are not biodegradable. The CO2 emissions for the more than 10 million plastic glasses is equivalent to the harmful emissions generated by burning 50,000 gallons of gasoline or 917 barrels of oil. The Oculus3D eyewear will feature Cereplast's Compostables® resin made with Ingeo® Poly-lactic acid (PLA). These resins allow for the manufacturing of glasses made of renewable material and create a truly compostable product. If discarded at a compost site, the 3D glasses will return to nature in less than 180 days with no chemical residues or toxicity left in the soil.

"We are very glad to be associated with Oculus3D, a company that understands and is concerned about the environmental impact associated with traditional petroleum-based plastic. Through the collaboration of our joint effort, we can offer the Hollywood community meaningful 'green' benefits requiring little effort and providing large impact," said Frederic Scheer, Founder, Chairman and CEO of Cereplast, Inc.

"By using Cereplast's resins in our 3D biodegradable and compostable glasses we can now help the entertainment industry reduce its carbon footprint and provide movie theaters with smarter choices for both affordable 3D systems and compatible 3D eyewear," said Marty Shindler, Co-founder and CEO of Oculus3D.

Dolby Reduced Price for 3D Glasses at ShoWest 2010
3D-News Posted: Sunday, March 21, 2010 (6:51 UTC) | Posted By: Webmaster

At ShoWest 2010, Dolby Laboratories, Inc., announced it has reduced the price of its reusable 3D glasses. Starting today, Dolby exhibitors can purchase new 3D glasses at a list price of US $17.00, reduced from US $27.50, making them even more affordable and cost-effective.

Dolby is also offering additional cost savings through new, bundled pricing for its standard Dolby® 3D single projector kit with up to 500 pairs of glasses as well as a Dolby 3D bundle for its large-screen solutions 3D kit with up to 1,000 pairs of glasses.

"Since our market entry just over two years ago, Dolby has shipped more than 3,200 3D systems to over 400 exhibitor partners in 67 countries. This growth in the number of Dolby 3D equipped digital cinemas around the world has enabled us to reduce the price of our glasses further," said John Carey, Vice President, Worldwide Sales, Products, and Services, Dolby Laboratories. "Our eco-friendly glasses are designed to be used repeatedly, bringing per-ticket costs well below disposable single use 3D glasses."

Dolby’s 3D glasses are high-performance, environmentally friendly passive glasses that require no batteries or charging. The state-of-the-art color filter coating technology in the Dolby 3D glasses allows specific wavelengths of light to reach each eye, and delivers audiences vibrant color, startling depth, and amazing clarity bringing 3D movies to life.

In addition, exhibitors aren't required to constantly track and order disposable or one time use 3D glasses to avoid running out of stock.

CeBIT: Black Forest high-tech company Tridelity launches high-quality 3D without glasses
3D-News Posted: Monday, March 15, 2010 (17:22 UTC) | Posted By: Webmaster

At CeBIT 2010, Tridelity Display Solutions GmbH presented their new autostereoscopic 3D displays. At the booth Next Level 3D, both a 24 inch and a 57 inch screen could be seen. The award-winning, innovative technology of Tridelity offers a high-quality, 3D experience without glasses.

By means of displays developed and produced in Germany the company, which is based in St. Georgen in the Black Forest, is the first display producer to present high quality 3D content without the need of special glasses. "The displays stand out due to a high image quality and a great depth impression", says Michael Russo, CEO of Tridelity. "We are able to achieve the displaying of objects up to one metre in front of and behind the screen surface, and thus a realistic and clearly perceivable 3D displaying of contents."

The key for the outstanding quality of Tridelity displays is the so-called Multi-View technology by means of which five slightly shifted views of the relevant scene are displayed at the same time. As a result, a 3D perception of fresh, clear images and consistent colours in an almost continuous area of 120° are achieved. "This allows for a 3D impression at every location in front of the screen, and for several moving passers-by. Moreover, this technology also offers a sufficiently high resolution for a high-quality displaying of content", explains Technical CEO of the company.

The main application field of the displays is the so-called Digital Signage area. Due to a glasses-free 3D experience the eye catcher potential of the displays is five times higher than that of regular displays. "The reactions of visitors is overwhelming", says Russo. "A short side glance is enough to attract the attention of the viewer. The majority of the passers-by stop to enjoy the 3D experience and get to know more about our technology".

A further application is the field of media and entertainment. The recent phenomenal success of the 3D movie Avatar demonstrates the increasing significance of 3D images in media. Tridelity is perfectly prepared for this trend: "We are able to show all 3D movies on our autostereoscopic 3D displays", says Marco Lopes, CEO Software Development.

Furthermore, the company is market leader regarding the compatibility with existing 3D data. "We are proud that our technology is the only one in the field of autostereoscopic 3D displays which is supported by NVIDIA© drivers", explains Lopes. In the field of medical images the Tridelity displays are supported by the leading software Amira© and allow for a user-friendly Plug&Play. Further developments with regard to enhancing compatibility are planned. "We are currently analysing the links between all known game console producers and our technology", says Lopes.

Russo is convinced of the success of the autostereoscopic displays produced by his company: "The very difficult year 2009 was the first in which we were able to achieve a positive result". He considers the company to be in an excellent position in a very promising market: "Due to many analyses and our experience we can only come to one conclusion: 3D is the next big thing!"

Philips Selects XpanD Active 3D Technology As Key Component Of Its 3D Strategy
3D-News Posted: Sunday, March 14, 2010 (3:20 UTC) | Posted By: Webmaster

Underscoring the innovation leadership of XpanD's active 3D technology platform for cinematic, television and gaming applications, the company announced a partnership with Philips to provide consumers with co-branded iterations of its award-winning, patented pi-cell active 3D glasses with Philips' 3D television sets. In doing so, XpanD and Philips will provide consumers with the most advanced, most comfortable and highest-performing 3D technology that couples Philips' heritage in bringing truly immersive cinematic viewing experiences into the home with XpanD's advanced active 3D technology.

Commenting on the agreement, XpanD Chief Executive Officer, Maria Costeira noted, "Few manufacturers in today's high-tech marketplace can draw from the same depth of innovation and market experience that Philips Electronics puts into each and every one of its products. We are very pleased to partner with Philips to provide consumers with the best 3D technology and we look forward to working with the Philips team to explore new dimensions in consumer entertainment."

Echoing this sentiment, Ami Dror, XpanD Chief Strategy Officer stated, "XpanD's active 3D technology can be scientifically proven as superior to competitive offerings in the active realm and simply obliterates passive 3D on every level imaginable. It is gratifying that Philips recognizes our commitment to superior 3D and I am confident that today's announcement will serve as an important first step in a long and successful journey together."

XpanD debuted its range of consumer 3D glasses at the 2010 Consumer Electronics Show (CES) earlier this year. The company is the global leader for active 3D glasses for cinema, with an estimated 90-percent 3D market share in Asian cinemas and a share of more than 50-percent in Europe with 75-percent share of the 3D sector in France, Europe's largest cinema market. Leveraging this market position and technology experience into the consumer space, XpanD launched three new series of glasses at CES and gained widespread acknowledgment for technology performance, comfort and robustness.

"In many respects, the cinema market represents an endurance test for the glasses: our glasses are required to perform beautifully multiple times a day, many days a week and they must also be comfortable, easily cleaned and robust," Costeira explained. "Having proven our technology in the cinema sphere, we're addressing the consumer market by adding extra style to designs, making available new colors, entering OEM partnerships with great companies such as Philips and also pursuing our own retail strategy to support consumers who need additional glasses."

Darkworks Unveils TriOviz® for Videogames
3D-News Posted: Sunday, March 14, 2010 (3:13 UTC) | Posted By: Webmaster

Darkworks, the Paris-based Action-Adventure developer, announced the availability of its TriOviz® for Games SDK. TriOviz is a patent-pending post-process that enables 3D games on consoles and regular 2D displays. The result is a high-quality, cutting-edge experience for the console audience without expensive barriers to adoption. Darkworks will be giving demonstrations of its 3D technology this week at the Game Developers Conference and Expo in San Francisco.

Developed by Darkworks, the TriOviz for Games SDK leverages existing three dimensional graphics information to greatly enhance the depth-of-field; as well as volume and position of geometry and characters within a scene. This negates the need for rendering multiple images so TriOviz for Games does not require intensive computing power – the resolution, performance and game play integrity are maintained.

As a post-process, Darkworks' SDK easily integrates into the production pipeline, supporting both popular and proprietary game engines; requiring as little as a couple of days or a week to integrate, depending on the implementation.

"Darkworks is enthusiastic to bring a truly innovative technology to top game developers and publishers in order to make the 3D experience a reality today for even the most technologically demanding console titles. Always boundary-pushing, video games will lead the entire entertainment industry in the 3D era," said Guillaume Gourand, co-founder and managing director of Darkworks. "Consoles already broadcast 3D interactive content in real-time and their interactivity – by nature – empowers game developers to make a more immersive experience than is possible in movies"

Previously a technology only available to Blu-Ray® & DVD video publishing, TriOviz processing utilizes innovative yet inexpensive glasses that render 3D entertainment with beautiful, true colors and sharp images. Unlike the red-and-blue anaglyph of the past, TriOviz for Games maintains the content's art direction and images can be seen in 2D without glasses. Games can be enjoyed by everyone in the room with or without glasses seamlessly.

Key Features of TriOviz for Games

  • First and Only 3D Software SDK for AAA Console Games: TriOviz for Games works on Xbox 360™, PlayStation®3 and PC, delivering an immersive 3D experience to the most demanding games while maintaining performance, game play and content integrity.
  • 3D Experience on 2D TVs; No Additional Equipment Required: Consumers can enjoy 3D games on their existing HDTV or even SD televisions without having to purchase additional hardware.
  • Low-Impact Integration for High-Impact Return: TriOviz for Games supports both popular and proprietary game engines, resulting in minimal man-hours to deploy or hit to performance, while maintaining the original creative vision.

"The success of films like Avatar and buzz over 3D devices at CES illustrates that audiences are ready to embrace 3D for their entertainment," stated Gourand. "We believe we can offer a quality, rich experience that honors the creators' vision and is hassle-free for the end users as they explore the emerging in-home 3D trend."

The first game implementing the Darkworks 3D technology is already announced, with future titles to follow Spring 2010.

Orad's PlayMaker sport replay server with up to 8 channel configurations and 3D stereoscopic support to be unveiled at NAB
3D-News Posted: Sunday, March 14, 2010 (3:11 UTC) | Posted By: Webmaster

Orad, a world leading provider of real-time sport video graphics solutions, will be unveiling this NAB some new powerful capabilities for its PlayMaker sport server replay system. Understanding the challenges of live sport productions, the PlayMaker sport replay server now offers support for super slow motion and 3D stereoscopic productions based on its unique up to 8 channel server ? and all from a compact 3U chassis.

PlayMaker can significantly reduce production costs as fewer servers and operators are needed. With its flexible configuration, PlayMaker can ingest 6 cameras, or combine a 75 frame super slow motion camera with 3 additional cameras. Another unique configuration enables the ingest of two 75 frame super slow motion cameras on one server. All configurations include preview/program outputs or 2 program outputs.

Each PlayMaker server can be controlled by one or two separate controllers, each assigned with its own output while sharing the same clips and playlist database. For 3D stereoscopic productions, PlayMaker can offer a unique three 3D stereo ingests, and 1 stereo output with all of PlayMaker's advanced smart controller capabilities.

PlayMaker, Orad's SD/HD, super slow-motion video server, offers high quality Motion JPEG2000 ingest, synchronized slow motion and super slow motion replay, and powerful yet simple editing tools. PlayMaker's disk capacity provides more than 60 hours in HD (@100mbps) and more than 120 hours in SD mode (@50mbps). Thanks to its RAID 6 configuration, dual power supply and Linux operating system, PlayMaker is a highly reliable production system that is set to accommodate the harsh outdoor production environment.

For more information, visit Orad at NAB booth SL 2014.

MasterImage 3D Theatre System Tapped for Premiere of Disney-Pixar's New 3D Short at ShoWest 2010
3D-News Posted: Sunday, March 14, 2010 (2:56 UTC) | Posted By: Webmaster

MasterImage 3D, LLC, a provider of pioneering stereoscopic 3D systems for theaters, auto-stereoscopic television and handheld displays, announced that its MI-2100 3D digital theatre system will be used to unveil a highly-anticipated Disney-Pixar 3D short film on Tuesday morning, March 16, 2010, preceding the pre-release debut of "Toy Story 3" at ShoWest.

The Disney-Pixar 3D short screening will be held at two Las Vegas theatres: Le Theatre des Arts at the Paris, and the Jubilee Theater at Bally's. The event will showcase MasterImage's MI-2100 3D theatre systems. The MI-2100 features proprietary technology that optimizes resolution, sharpness and color clarity for a superior 3D image experience.

"We're very pleased that our MasterImage technology is being used to screen Disney-Pixar's new 3D short film at such an important, trend-setting event as ShoWest." said Peter Koplik, Executive Vice President at MasterImage 3D. "We are honored to provide our technology for this event. This screening reflects the growing acceptance from studios and exhibitors worldwide who are opting to convert their theaters to Digital 3D with MasterImage."

More than 1,200 MasterImage MI-2100 3D theatre systems are installed worldwide, at chains including Harkins Theatres, Krikorian and Premiere Cinemas in North America as well as European chains including Empire, Palace and Omniplex. The Company's success can be attributed to the MI-2100's superior 3D image quality and progressive business terms.

In addition to its 3D theatre system, MasterImage will also showcase its auto-stereoscopic (glasses-free) mobile 3D display technology throughout the ShoWest Exhibition and in their private demonstration suite at the Paris Las Vegas Resort from March 15-18, 2010.

Magnetic 3D Kicks off Glasses-Free 3D 'Suites of the Future' at Sun Life Stadium During Super Bowl
3D-News Posted: Sunday, March 14, 2010 (2:07 UTC) | Posted By: Webmaster

Magnetic 3D the global leader in glasses-free, auto-stereoscopic 3D displays and 3D digital signage solutions, announced the recent deployment of glasses-free auto-stereoscopic 3D LCD displays in the "Suites of the Future" campaign at Sun Life Stadium for the Super Bowl held on February 7, 2010. The "Suites of the Future" showcased entertainment innovations that redefine the stadium experience for fans while generating additional advertising revenue channels for the franchise owners.

"The 'Suites of the Future' campaign gave NFL team owners at the Super Bowl an exclusive first look at the next generation of out-of-home entertainment and innovative fan engagement techniques driven by our glasses-free 3D technology," said Tom Zerega, co-founder and CEO of Magnetic 3D. "Our goal is to deliver a unique, media-rich fan experience with glasses-free 3D entertainment and sponsored content that literally pops off the screen. As an entertainment experience fans can only enjoy at the stadium on game day, glasses-free 3D aligns perfectly with the franchise's goal of selling more tickets and merchandise while providing marketing departments with a new and exciting sponsorship opportunity in 3D."

The "Suites of the Future" enables sports and entertainment venues to target and deliver customized 2D and 3D video, promotional content as well as relevant game-day information to virtually any display within a venue. For the deployment within Sun Life Stadium at the Super Bowl, Magnetic 3D installed its state-of-the-art "Allura" 3D Digital Signage product line to provide a sports entertainment experience unlike any seen before.

"The 3D technology made a great impression on all who entered the suites," said Tery Howard, Sr. Vice President of Information Technology for the Miami Dolphins and Sun Life Stadium. "Our VIP Super Bowl guests were amazed at the glasses-free 3D technology and the high definition clarity of the displays. We are truly transforming the way our fans experience the game."

The "Suites of the Future" Super Bowl display solution featured a 42" Allura screen, which is capable of displaying high definition glasses-free 3D video and images while also offering backwards compatibility with traditional 2D using the versatile Magnetic 3D FuzionCast network player. Through the FuzionCast player, those in the suites were even able to watch 2D content on the same screens, providing a seamless experience for the audience. The upgrade to glasses-free 3D content and deployment of 3D content to the "Suites of the Future" screens was greatly simplified using Magnetic 3D's proprietary E3D auto-stereo file format, which uses the latest in image compression technology.

Glasses-free 3D content broadcast to the suites included the football league, divisional and team logos, as well as match-up sequences, Super Bowl history messages and a fly-through animation of Sun Life Stadium, in addition to triggered sequences for the kickoff and halftime. Thanks to Magnetic 3D's multi-stereo Enabl3D™ technology, no 3D glasses were required to view the 3D content, as Magnetic 3D's lens technology creates multiple distinct images and true Volumetric Perception™ which is the appearance of apparent "pop" and "depth" of content displayed during playback. Essentially, the display wears the 3D glasses instead of the viewer.

"The combination of our simultaneous 2D and 3D capable Allura displays and FuzionCAST player enabled the 'Suites of the Future' to truly demonstrate the next level in major stadium and event experiences at this year's Super Bowl," said Eric Angello, VP of Marketing & Creative for Magnetic 3D. "Not only was the content an exciting complement to the game's thrilling live action, but our content distribution channel also seamlessly deployed each stage right on cue. Throughout the event, this maintained a steadily engaging, and unforgettable, unique in-stadium experience for the fans, right up until we broadcast the winning logo to cement another place in football history at the end of the game."

I.E. Effects Teams with Falcon's Treehouse on Next-Generation Immersive Entertainment
3D-News Posted: Monday, March 1, 2010 (13:52 UTC) | Posted By: Webmaster

I.E. Effects delivered 3D reality for "Traveling in the Storm," an immersive entertainment experience developed by Falcon's Treehouse for OCT Shanghai's Happy Valley. In this innovative ride participants assume the role of storm chasers. Traveling in an Amphibious Exploration Vehicle, they embark on a series of extreme weather adventures, including stereoscopic visuals combined with physical effects, such as splashing water, wind, changing temperatures and more. I.E. Effects designed and executed all of the stereo content, including visual concepts, modelling, texturing, lighting, and compositing for each shot.

"We were really impressed with the knowledge and creativity of David's team at I.E. Effects," said Cecil Magpuri, President of Falcon's Treehouse. "Their experience with previous stereo 3D and venue projects was a great asset, and their understanding of the overall process is invaluable. They are a great team to work with!"

"Traveling in the Storm" begins with a dramatic beach landing while helicopters roar overhead unloading equipment. After surviving a near miss with one of the helicopters, and the falling mast of a wrecked ship, participants seek shelter in a seaside cave. The tide rises, forcing the adventurers through a vent in the roof. There they are pounded by hail and, just as they seem to have found shelter in an old fort, the team is caught in a tornado and carried into the air. For a moment time stands still as they levitate in the eye of the storm before a terrifying descent back to the surf where the journey began.

"For an experience like this, stereoscopy allows us to seamlessly extend the physical scenery into a CG world with proper depth cues and action within an environment that stretches as far as the eye can see," said Dennis Michel, VFX supervisor at I.E. Effects who oversaw the pipeline for this project. "This extension of a relatively small area opens the creative content up to almost infinite possibilities. The visuals can reach out past the screen, almost touching the audience, or be pushed far back towards the horizon, presenting a vast landscape or vista. We used both techniques extensively, assuring a truly immersive experience for the riders."

Corner-pinning the content was one of the technical achievements on this project for the team at I.E. Effects. Traditionally, corner-pinning involves skewing the image, for example to enhance perspective or to correct lens distortion. In this instance the corner-pinning had to incorporate two stereo channels and move them fluidly in relation to the movements of the physical ride vehicle to ensure that the stereoscopic imagery displays correctly from every position. The digital content needed to mesh with physical scene elements, and, adding to the complexity of the task, some of the footage is displayed on curved surfaces. "Corner-pinning gives us a great deal of control and allows us to provide a seamless viewing environment for the ride, but it certainly presented challenges on this project," explained Michel. "We used Maya and Lightwave. It took some hard work, but we solved it and we're all delighted with the results."

"Falcon's Treehouse has a well-deserved reputation for developing breakthrough attractions," said David Kenneth, executive producer and founder of I.E. Effects. "When you create an attraction like this, it has to last for years to come, so you need to think that far ahead. It's not just about what looks good today. It's about building things for tomorrow."

"I.E. Effects shares an understanding of not only our process, but our culture," said Cecil Magpuri, "This is incredibly important for us. Our creative vision and our storytelling are what set our attractions apart from the competition, and to work with a group that shares this passion is tremendous!"

"The thing we found most exciting about this project was being given the freedom to develop and create concepts ourselves," added Kenneth. "Our ideas were well received which made the creative process very enjoyable. I feel the creative respect between our two teams is what enabled us to take this project from an idea to a fully realized stereoscopic reality in under four months."

I.E. Effects is a full-service digital studio based in Culver City, California. The facility's stereoscopic 3D pipeline supports clients with all aspects of stereoscopic production from on-set supervision through distribution. For more information visit http://www.ieeffects.com

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Last modified on August 31, 2006

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