3D-News Archive March 2011


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Second Mistika system ordered for BTV Post's expansion to extend 2D & stereo 3D services
3D-News Posted: Sunday, March 13, 2011 (6:23 UTC) | Posted By: Webmaster


Cutting edge facility, BTV Post, has purchased an additional Mistika post production system, expanding its 2D and stereo 3D capabilities. Providing a full range of post production services, the facility has set themselves apart, by embracing stereoscopic 3D, thus ensuring the continued growth of the company. The investment will further enable BTV Post to meet increasing demand for high-end cinema grading and a total online solution for both 2D and stereo 3D. BTV Post is working on a variety of projects for UK broadcasters and producers including Sky 3D and has had an enormously successful year by investing in the equipment and knowledge required, to make compelling and cost effective stereoscopic 3D content.

Highly experienced in filming and post producing stereoscopic content, BTV Post provides key services in strategic locations in London's Soho and Brighton. Mistika already plays an integral role in securing 3D post production projects, along with skilled technicians, editors and stereographers.

BTV Post has recently won a post production contract for three high-profile series being produced for 3Net (Sony/IMAX/Discovery) which include High Octane, an action sports series; Ultimate Factories, an insiders look into the awe-inspiring factories of the world's greatest manufacturers; and Feeding Time a natural history series on animal behaviour. BTV Post first entered into stereo 3D two years ago with a project to record the world famous ballet, Swan Lake at the Royal Opera House in London.

Other current projects include post production on Shakespeare's Globe including four latest recordings (Merry Wives of Windsor, Henry IV Part 1, Henry IV Part 2 and Henry VIII) for digital cinema release and Wonders 3D, a four-part series for Electric Sky.

BTV Post's Technical Director, Jon Lee states: "This is a very exciting time for us and we made the decision to buy a second Mistika system in order to service the growing volume of work for our post facility, which is driven by our clients for deliveries to Sky 3D and 3Net in the US. We have total confidence in Mistika to deliver high quality work within broadcast budgets and time-frames."

Geoff Mills, Director of SGO Global Sales & Operations adds: "The very fact that BTV Post is yet another facility adding additional SGO systems, clearly shows that Mistika is the system of choice for stereo 3D production. Our close relationship with BTV Post has leveraged our respective strengths to enhance and grow Mistika's presence in the stereoscopic 3D market."

Recently highlighted as the post production house to watch in 2011 by Broadcast Magazine, BTV Post opened its London facility last May. A recent nationwide league table, conducted by Televisual Magazine, for their annual Top 50 Facilities report, rated BTV Post as the twenty-fourth best post house in the UK, with their Brighton arm coming in at first place for the South East region.

China 3D World Forum Announces Expanded Program
3D-News Posted: Sunday, March 13, 2011 (6:22 UTC) | Posted By: Webmaster


The agenda for the 7th China International 3D World Forum (C3D World Forum), scheduled for April 8-10, 2011 at the Shenzhen Exhibition Center, Shenzhen, China, has been announced. The FORUM has been expanded from two days to two and one-half days and will feature a new Sunday morning workshop on 3D-Theme Park Interactive Displays. Complete event information is available at http://insightmedia.info/conferences/c3d2011Apr-home.php

7th China International 3D World Forum & Exhibition will be held in conjunction with the 77th China Electronics Fair. The China Electronic Fair has an annual exhibition scale of 150,000 square meters, servicing the consumer electronics and industrial applications. Last year's November Shanghai event had over 1,500 exhibitors and 40,000 attendees. Organizers expect even higher attendance at the Shenzhen event.

To further the development of the China 3D market, Insight Media has again partnered with the event organizers. We will be facilitating in the exposition of products and services, offering sponsorships to leaders in the field and providing a method to register for attendance at the event.

"China is a huge and important market," said Insight Media President Chris Chinnock. "I expect it to also aggressively embrace 3D in all shapes and forms. While some 3D solutions will be home grown, many will come from other regions. A trade show focused on 3D in China is a great way to build technology and business relationships that can benefit both parties long term."

'The Amazing Spider-Man' Shooting in 3D Using 3ality Digital Systems
3D-News Posted: Sunday, March 13, 2011 (6:22 UTC) | Posted By: Webmaster


3ality Digital has been chosen to supply its systems for the highly anticipated film "The Amazing Spider-Man", which is now in production from Columbia Pictures and will be released on July 3, 2012. Directed by Marc Webb, the film is using 3ality Digital's new TS-5 wireless and handheld beamsplitter mirror rig.

Award-winning cinematographer John Schwartzman, the film's director of photography, chose the TS-5 because of its small size and the unrivalled control it gives over the stereoscopic 3D (S3D) image. Schwartzman and the production team held a series of tests using the TS-5 and found it could shoot in 3D but perform at the same speed as in 2D.

Schwartzman said: "We tested virtually every product on the market and chose 3ality Digital because we were impressed by the compact size of the TS-5. You don't get the unwanted shadowing effects during shots which sometimes appear using other 3D rigs, and the lens changes only take a few minutes. We wanted a rig that would not only deliver the best quality and performance, but also one that wouldn't delay the production, so we have all the benefits of a S3D picture and we're shooting to a 2D schedule."

The latest version of 3ality Digital's beamsplitter rigs achieves optimum performance without the need for the substantial construction normally associated with S3D facilities. The TS-5 is a much lighter and smaller rig, which operates with a high degree of precision and control. A key benefit for film-makers shooting stereo 3D is its versatility. It can be used for super fast set-ups with lightweight tripods, as well as shoulder mounts for handheld or Steadicam 3D shooting. Unlike other S3D rigs it doesn't lose coverage and also, because it's a compact rig, it maintains the actors' eyeline.

"The Amazing Spider-Man" is the first feature film in production to utilize 3ality Digital's intelligent, integrated systems.

Steve Schklair, CEO and founder of 3ality Digital, said: "Our systems are designed to enable directors shooting in S3D creative freedom and pixel-perfect accuracy of images, but with the same ease as 2D filming. It is fantastic that 3ality Digital's rigs are being used for this year's biggest movie productions."

Schklair added: "Marc Webb is set to take the Spider-Man movies in a new direction and shooting the picture in S3D will certainly add an exciting element. We're looking forward to seeing the finished project as I'm sure millions of fans are around the world."

The Amazing Spider-Man is back on the big screen, for the first time in 3D, on July 3, 2012. The film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, Martin Sheen, and Sally Field. The film is directed by Marc Webb from a screenplay by James Vanderbilt, Alvin Sargent and Steve Kloves, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the Marvel Entertainment production for Columbia Pictures. The executive producers are Stan Lee, Kevin Feige, and Michael Grillo.

Dogville 3D Film Festival to be held in April in Barcelona
3D-News Posted: Sunday, March 13, 2011 (6:22 UTC) | Posted By: Webmaster


The Dogville 3D Film Festival of short films will be held April 15th and 16th in the Atrium Viladecans Barcelona. The deadline for submitting entries is March 31st.

Prizes will be awarded in three categories:

  • The Best Professional 3D Short Film will receive a price of 1.500 EUR
  • The Best S3D Animation Short Film will receive a price of 1.500 EUR
  • The Best Amateur 3D Short Film will receive a price of 1.000 EUR
All short films accepted for the competition will receive a certificate of participation. There will be a first award for each category. Winners will also receive a diploma and a statue of DogVille 3D 2011 and the films will be broadcast by the 3D channel of TV3 Televisió de Catalunya.

Works should be sent by mail, with the postal expenses paid to the following address:

DogVille 3D 2011
c/Aulèstia i Pijoan 3, 1º-1ª
08012 Barcelona, Spain

For more information, see http://www.dogvillefestival.com

Research Institute of Systems Planning, Inc. (ISP) Released 'ISP Stereoscopic 3D' After Effects Plugin
3D-News Posted: Sunday, March 13, 2011 (6:20 UTC) | Posted By: Webmaster


Research Institute of Systems Planning, Inc. announced the release of "ISP Stereoscopic 3D". This Adobe After Effects-compatible plugin software provides users the 3D movie editing environment with the highest quality and the simplest operation. And of course, fine-tuning is available for advanced users.

What makes "ISP Stereoscopic 3D" the easiest to use is, a seamless operation - just add an adjustment layer at top of the composition using 2D video, select it and apply the plugin to it. This feature frees users from managing complex compositions. That's all, only one composition is enough to edit video. You don't have to create another composition for each output, such as left-right source video or output type. Users can generate a 3D video by one action which means, for example, 3D CG plugin such as Particular can be an astonishing 3D video at once. And what makes "ISP Stereoscopic 3D" the best quality is, parameters which covers most of the 3D movie editing scene: it supports various types of output type (side by side, top and bottom, line by line, anaglyph, anaglyph red / blue colored, left-eye only, right-eye only, and difference); it enables mixing videos shot by 3D camera and 3D captions only by setting movie file placed to the same composition with the effected adjustment layer, as "left source" and "right source"; 2 virtual cameras will automatically be placed in After Effects 3D region, so as to control parallax; subtle gap within videos shot for 3D can be adjusted individually.

The Current version of "ISP Stereoscopic 3D" is available for Windows and Macintosh. And requires Adobe After Effects CS4 or CS5. "ISP Stereoscopic 3D" can be downloaded from Toolfarm. Further information is available at http://www.isp.co.jp/en/products/tools/stereoscopic3d

CEA Begins Standards Process for 3D Glasses
3D-News Posted: Sunday, March 13, 2011 (6:20 UTC) | Posted By: Webmaster


The Consumer Electronics Association (CEA) announced the launch of a new standards process for 3D glasses. CEA, the nation's largest technology trade association, represents more than 2,000 technology manufacturers, retailers, service providers and installers. CEA seeks proposals for standardizing 3D active eyewear that uses an infrared (IR) synchronized interface from consumer electronics (CE) manufacturers. Interested participants are encouraged to join the 3D Technologies Working Group, R4WG16.

"The expanding presence of 3DTV in the home makes the need for interoperable 3D glasses more urgent than ever," said Brian Markwalter, CEA vice president of research and standards. "As the hub of technology industry innovation, CEA is the logical host for such a crucial effort. Industry participation will help meet consumer demand and expectations regarding 3D interoperability in the home."

R4WG16 requests that interested parties in the CE industry download the formal Active Eyewear Standards IR Sync Request for Proposal (RFP), and return it to Alayne Bell at abell@CE.org by 5 p.m. EST, March 31, 2011. You may download the RFP at http://www.CE.org/Standards/1401.asp

To join the 3D Technologies Working Group, R4WG16, please contact Alayne Bell at abell@CE.org or 703-907-5267.

After proposals have been submitted, R4WG16 will select the proposals that will become the basis for standardization. Creating a standard for 3D active eyewear glasses can help break down consumer barriers to purchasing 3DTVs, and increase the expansion of 3D into the home.

Mars Needs Moms Blasts Into IMAX Theatres
3D-News Posted: Sunday, March 13, 2011 (6:18 UTC) | Posted By: Webmaster


IMAX Corporation, and The Walt Disney Studios announced that the out-of-this-world animated adventure Mars Needs Moms will be released in the immersive IMAX 3D format on Friday, March 11th. The film will open on 211 IMAX screens domestically, simultaneous with its North American wide release. The film will also open on at least 45 IMAX screens internationally, with 25 screens releasing day-and-date. Additional international playdates are expected to be confirmed in the coming days.

Mars Needs Moms: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience(R) with proprietary IMAX DMR(R) (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

About Mars Needs Moms

"Take out the trash, eat your broccoli" - who needs moms, anyway? Nine-year-old Milo (Seth Green) finds out just how much he needs his mom (Joan Cusack) when she's nabbed by Martians who plan to steal her mom-ness for their own young. Produced by the team behind "Disney's A Christmas Carol" and "The Polar Express," "Mars Needs Moms" chronicles Milo's quest to save his mom--a wild adventure in Disney Digital 3D(TM) and IMAX(R) 3D that involves stowing away on a spaceship, navigating an elaborate, multi-level planet and taking on the alien nation and its leader (Mindy Sterling). With the help of a tech-savvy, underground earthman named Gribble (Dan Fogler) and a rebel Martian girl called Ki (Elisabeth Harnois), Milo just might find his way back to his mom--in more ways than one.

The film is directed by Simon Wells and produced by Robert Zemeckis, Jack Rapke, Steve Starkey, and Steven Boyd. Simon Wells and Wendy Wells wrote the screenplay, based on the book by Berkeley Breathed.

Mars Needs Moms will be distributed worldwide by Walt Disney Studios Motion Pictures. This film has been rated PG for sci-fi action and peril.

BSkyB increases Stereo 3D capacity with two additional Mistika Systems and SGO SAN
3D-News Posted: Thursday, March 10, 2011 (5:34 UTC) | Posted By: Webmaster


In order to meet increasing stereoscopic 3D demand for content, global broadcasting giant, British Sky Broadcasting Corporation (BSkyB) expands its stereo 3D capacity with the purchase of two additional Mistika Post production systems working on a 64 TB SGO SAN, to enable powerful collaborative workflows. BSkyB launched Sky 3D, Europe's first 3D TV channel, using the latest technology which included Mistika to create an incredible 3D experience, providing sports programmes, movies and entertainment into people's homes across the country. History was made in January last year, with the world's first live 3D sports broadcast, in which Mistika played a major role in the delivery. BSkyB continues to lead the way in TV entertainment with Sky 3D which is Europe's first 3D channel.

Mistika, which had already been placed at the heart of Sky Creative's pipeline, is vital for the creative team to meet high quality and time-sensitive stringent requirements which include editing, colour correction, geometry-alignment and producing material as quickly as possible. The additional Mistika systems will play a crucial function in delivering an even more efficient workflow at BSkyB. One of the new systems is based at Sky Creative to work alongside the existing Mistika, with the other one installed in a different building for ingest and QC of stereo 3D content, demonstrating Mistika's speed and flexibility, between all three systems across two main locations.

"Mistika forms the core of our stereo 3D workflows and SGO's technology continues to impress us with its speed, real-time immediacy, highly developed functionality, openness, flexibility and ability to integrate seamlessly with other systems. These features of the system are significant because we don't have the luxury of time and therefore Mistika's speed and immediacy is perfect for our needs. The SGO UK team also provides an incredibly high level of support and assistance. Mistika played a significant role in the launch of Sky 3D television last year and we've completed many long and short form programming using Mistika." says Sarah Cloutier, VFX Manager, Sky Creative.

"Mistika has already demonstrated its position within Sky and these additional systems will further complement its existing infrastructure to deliver the best quality stereo 3D content for television." adds Geoff Mills, Director of SGO Global Sales & Operations, SGO UK.

Government-funded 3D Gaming Initiative Enters New Dimension
3D-News Posted: Thursday, March 10, 2011 (5:34 UTC) | Posted By: Webmaster


The building blocks for the next generation of stereoscopic three-dimensional (S-3D) gaming are being put in place thanks to a major funding announcement by the Ministry of Tourism and Culture through the Ontario Media Development Corporation's (OMDC) Entertainment and Creative Cluster Partnerships Fund along with support from Ontario Centres of Excellence (OCE).

Together, OMDC, OCE, industry and academic partners will provide more than $635,000 in funding to Interactive Gaming Ontario 3D (iGO3D), a new collaborative effort that brings together the expertise of five universities, one college and a wide range of gaming industry partners whose mission is to drive the growth of the province's digital media content industry. iGO3D's primary partner is the University of Ontario Institute of Technology (UOIT), where Dr. Andrew Hogue, assistant professor, Faculty of Business and Information Technology will serve as iGO3D project leader.

"We thank the Ontario Media Development Corporation and Ontario Centres of Excellence for their investments in this important and timely initiative," said Dr. Michael Owen, associate provost, Research at UOIT. "The collaboration between universities, colleges and industry partners will create an advantage for Ontario's gaming industry, enhance their competitiveness and provide learning opportunities for our students who will be the next generation of game developers and entrepreneurs."

iGO3D's research efforts will include investigative issues related to comfort, effectiveness, audio and how the stereoscopic viewing experience impacts gameplay from both the player's and developer's perspectives. Other aspects of iGO3D's mandate include development of a game test facility, further S-3D vision and auditory research with a view to establishing game design parameters and disseminating this information to Ontario's gaming industry through focused webinars and conferences.

In addition to UOIT, additional partnering institutions include York University, the University of Waterloo, University of Western Ontario, the Ontario College of Arts and Design University (OCADU) and George Brown College. Industry partners include The S-3D Gaming Alliance (S3DGA), Electronic Arts Canada, Bedlam Games, Big Blue Bubble, Digital Extremes, Interactive Ontario and Junction VFX.

"Modern 3D video games are designed according to research done on 3D movies and gamer opinion studies are telling us this isn't the right way to go," said Neil Schneider, executive director, S3DGA. "Ineffective stereoscopic 3D viewing negatively impacts hardware sales, game sales and ultimately customer satisfaction. iGO3D will provide us with the ability to change all that with repeatable research and direct industry involvement."

While iGO3D was founded as a research platform for stereoscopic 3D games on desktop displays and 3D HDTVs, efforts are in place to add a specialized division for mobile 3D gaming markets on smart phones, mobile gaming devices and tablets. Interested game developers and technology enablers are encouraged to contact the S3DGA for available iGO3D partnership and sponsorship opportunities.

S3DGA is the official voice and standards body for stereoscopic 3D gaming, and as a non-profit organization, it provides for standards discussions, consumer promotion, education, and awareness. S3GDA's membership is comprised of organizations and individuals with an interest in developing S-3D hardware and software solutions. Visit http://www.s3dga.com for more information about the alliance and its upcoming meetings.

New Zealand's Park Road Post and SGO strengthen their partnership for stereoscopic 3D productions
3D-News Posted: Thursday, March 10, 2011 (5:33 UTC) | Posted By: Webmaster


Premier New Zealand-based facility, Park Road Post Production has purchased another four SGO Mistika 4K systems, including a Mistika Software License Agreement for the Weta Group, to enhance its existing Mistika-centric stereoscopic 3D production pipeline and meet the high demands for their upcoming work in stereo 3D. This significant investment quickly follows the recent purchase of two Mistika 4K systems last September, with the facility now hosting a total number of six powerful Mistika 4K workstations. Mistika now forms the nucleus of Park Road's stereo 3D infrastructure, placing Mistika at the heart of their stereo 3D workflow.

Owing to Mistika's open and configurable architecture, real-time capability, advanced toolsets and workflows, Mistika now plays an integral role throughout the entire stereo 3D production pipeline at Park Road including producing dailies rushes for editorial, finishing and grading. The relationship with the development team at SGO was also a key factor in deciding to deploy Mistika across the Weta Group.

Head of Technology at Park Road Post, Phil Oatley states: "With SGO as part of the team we have been able to create a completely integrated solution from rushes through to final DI, which offers the highest possible levels of quality, speed and flexibility. Meta Data is the heart of our operation and Mistika's open architecture has allowed us to deliver an incredible degree of automation in areas that were previously labour-intensive, leaving our artists to concentrate on the most important aspects for the client - the best looking images and timely delivery."

Head of DI at Park Road Post Production, David Hollingsworth adds: "We have worked very closely with SGO's development team to establish an end-to-end solution for productions, adding to the already impressive toolset within the Mistika system. Using the same system for dailies, QC, screenings and through to final DI is key to our end-to-end colour control and the overall quality of the finished project. We have been able to create a pipeline for feature films that previously wasn't even on anyone's roadmap, with Mistika at its heart, that incorporates other proprietary systems like our incredibly comprehensive asset management system. We are genuinely excited about what SGO has been able to do for us over the last few months and are looking forward to continuing the great relationship we have built with the team over the coming years."

Geoff Mills, Director of SGO Global Sales & Operations concludes: "This clearly is a very large and significant installation of SGO Mistika technology and we are delighted to be working closely with the team at Park Road Post on providing the very best solutions in the market for the highest quality stereo 3D production. The very fact that the Weta Group and Park Road Post are using Mistika for productions proves that SGO has and will continue to develop ground breaking tools and workflow, while at the same time provide outstanding customer support."

SGO celebrates highly successful BVE with major Mistika sales announcements made at the show
3D-News Posted: Thursday, March 10, 2011 (5:33 UTC) | Posted By: Webmaster


Mistika continued to define and lead the stereoscopic 3D revolution with stunning production workflows and highly developed industry-leading toolsets demonstrated at Tyrell CCT's Stand at BVE (Broadcast Video Expo). Headlines of the purchase of additional Mistika systems by BSkyB and BTV Post, were announced at the show as well as the sale of Mistika Live to On Sight. Separate announcements about these significant investments will follow shortly in separate press announcements next week.

With a focus on Mistika's truly remarkable stereo 3D capabilities and workflow, Tyrell CCT presented how the system forms the central core of the process and how its incredible toolset efficiently handles both the challenges and creative demands of production. Mistika showed how it enhances a quality driven business, based on its unrivalled speed, highly developed functionality, openness, flexibility and ability to integrate seamlessly with other systems to work collaboratively. The new on-set Mistika Live was also discussed and how SGO technology can be used at the start of the production process. As a complete post production system, Mistika has highly developed tools which include editing, conforming, image restoration, compositing, colour grading, multi mastering and DCP deliverables for both 2D and stereo 3D.

"We were truly delighted with the enthusiasm and excitement created by Mistika at BVE. The main stage demos on the Tyrell CCT stand attracted large audiences and we even had to add extra times to facilitate the massive interest," commented Mark Lynn, Managing Director, Tyrell CCT. "Post Facilities experienced tasters of Mistika's remarkable stereo 3D capabilities and were amazed with the system and results."

CEO of SGO, Miguel Angel Doncel along with Director of SGO Global Sales & Operations, Geoff Mills, with Mistika clients BSkyB, On Sight and Framestore, discussed a range of exciting stereo 3D topics and projects at the SGO sponsored 3D Revolution Conference Arena throughout the show which was a great success, attracting large crowds at each session.

Key Mistika-related seminars to mention included: the 3D Post Production Panel; The Prince's Rock Gala in 3D, which was post produced using Mistika in stereo 3D; the SGO Mistika Partner Case Study: 3D for Television seminar; the Flying Monsters 3D with David Attenborough post produced using Mistika at On Sight and SGO Mistika Partner Case Study: Stereo VFX - from Pandora to Hemel Hempstead with Framestore's Tim Keene, Executive Producer – Commercials, who shared insights from Avatar and how they have been applied for future projects using Phillips "The Foundling", as a case study, which was post produced in Mistika

Giving classical opera another dimension
3D-News Posted: Thursday, March 10, 2011 (5:32 UTC) | Posted By: Webmaster


When movie-goers across the UK take their seats for 'Carmen 3D' this month (opening March 5), they will be experiencing classical opera as they have never seen it before – thanks to the 3D production expertise of Principal Large Format (PLF).

Working in conjunction with experienced film director Julian Napier and Director of Photography Sean MacLeod Phillips, PLF's Phil Streather has literally brought a new perspective to Georges Bizet's much-loved opera, enabling movie-goers and opera fans alike to enjoy 'Carmen' in 3D for the first time.

Featuring an all-star cast from London's Royal Opera House – with Christine Rice singing the title role – and 3D glasses technology from RealD, 'Carmen 3D' gives viewers the best seat in the house, taking them on a magic-carpet ride into the heart of the production and immersing them and enabling them to get close up and involved in an exciting story of love, jealousy and betrayal set in 19th-century Seville.

Commenting on PLF's contribution to this unique project, Phil Streather says: "This production of 'Carmen' is truly dazzling, with a vibrant stage design by Francesca Zambello that features crowds of peasants, gypsies, bullfighters and soldiers – not to mention a magnificent horse, a donkey and even some chickens! Working hand-in-hand with the film crew from the start, we were able to craft a truly unique event that is as innovative cinematically as it is energetic and engaging musically, dramatically and theatrically.

"As you would expect with such a cutting-edge project, there were a number of hurdles to overcome along the way, but we, the film crew, the Royal Opera House and RealD are all delighted with the results. We are confident that everyone who sees 'Carmen 3D' will be blown away by the experience."

The libretto of 'Carmen 3D' is sung in the original French with English subtitles. The 175-minute movie includes one intermission and is available exclusively in RealD theatres, with cinema screens at locations all over the UK including the Odeon, Cineworld and Vue chains, as well as independent Picturehouses among others.

Gen-lock Canon 5D Cameras & Shoot 3D
3D-News Posted: Thursday, March 10, 2011 (5:32 UTC) | Posted By: Webmaster


The 3D Film Factory has recemtly revealed a method for gen-locking the Canon 5D mark II DSLR cameras, and thus creating beautiful, aligned, "in sync" 3D. For more information, see http://3dfilmfactory.com/index.php?option=com_content&view=article&id=93:gen-lock-canon-5d-mark-ii-cameras-and-shoot-3d

Sterobank is launching its online stereoscopic 3D stock footage marketplace
3D-News Posted: Thursday, March 10, 2011 (5:32 UTC) | Posted By: Webmaster


The European company was founded by experts in 3D video and in stock footage distribution. Stereobank has gathered a dozen contributors worldwide who are producing for the different collections of the stereoscopic stock footage catalogue, like lifestyle, sport, nature, time-lapse. The versatile 3D player of Stereobank brings the best preview available on the market, so the creative users can focus on their 3D clips selection. Content producers are shooting with 1080, 2K and 4K resolutions to meet Stereobank's TV and Cinema quality requirements. Clips are delivered in many formats from 3D-TV broadcasting to 3D device demonstration, with licenses starting at $250. Visit http://www.stereobank.com to experience 3D stock footage and meet the team at the NAB Show 2011 in the Content Central.

Launched in 2010 after months of content collecting and processing, www.stereobank.com unveiled the first stereoscopic clips of its catalogue. With its headquarters in Europe and a good knowledge of the American market, the team naturally gathered talented filmmakers from many different places. "With worldwide contributors, experts in lifestyle, sport, nature or timelapse, we are filling the marketplace with genuine 3D clips every week" explains Stereobank's co-founder and content manager, Morgan David de Lossy. "Our network in the 3D industry has led to strategic partnerships, between best-selling stock footage producers and experienced stereographers, that maintain high quality standards".

Stereobank's 3D player was designed to improve stereoscopic 3D viewing on computer for all users. Stereobank's team worked on a very versatile tool that allows the displaying of beautiful video on 3D monitors or nice previews on 2D screens. Thus the aspect of the streamed preview video is the closest to the filmmakersʼ productions.

Full HD 3D is the standard for Stereobank's contributors, and they mostly rely on Silicon Imaging, RED or Sony 3D workflow to capture 3D video with beam-splitter or side-by-side rigs, depending on the scene parameters. The footage provided to Stereobank is guaranteed native from 3D cameras. The content is then delivered in many formats, ready for 3D-TV broadcasting (Prores 422) or glasses-free auto-stereoscopic mobile devices (h.264). It can also be delivered in its original raw format such as Cineform and REDraw. All the 3D footage is also available in full HD 2D.

Light Illusion selects SGO's Mistika for Annapurna Studios film group to provide real-time stereo 3D & DI capabilities unrivalled in India, forming new centre of excellence
3D-News Posted: Thursday, March 10, 2011 (5:31 UTC) | Posted By: Webmaster


SGO announced that specialist digital film consultancy, Light Illusion has installed India's first ever Mistika 4K DI & finishing system with an 83TB SAN at a newly launched digital film facility within Hyderabad-based Annapurna Studios.

The investment in Mistika, which follows after an increasing interest in digital cinematography, stereo 3D and a growing demand for quality-driven digital intermediate (DI) workflow in the Southern Indian film industry, enables Annapurna Studios to service high-end mainstream digital film projects, both at home and abroad. With Mistika's real-time 4K, stereo 3D, and DI capabilities, the world-class operation can now provide film services that are technically and creatively unrivalled in India and comparable with the highest international standards.

"I am delighted that Annapurna Studios has chosen a SGO Mistika 4K system to be at the heart of their new DI operation in Hyderabad. SGO, together, with our partner, Light Illusion, are fully committed to providing the best possible creative film and television systems, and view India as a major international market. This exciting new 4K installation shows the seriousness with which Annapurna is approaching Digital Film and Digital Cinematography, and we are delighted to be partnering with them, in bringing the best possible creative tools to market." Geoff Mills, Director of SGO Global Sales & Operations stated.

Annapurna Studios is currently evolving into a global centre of excellence for new feature film work, for which it provides its new Mistika DI facility, equipped with native file support for film scanned images as well as the growing range of digital cinematography cameras, including RAW image formats that include ARRI, RED, SI-2K, Phantom amongst many others. The Mistika DI grading suite is furnished to a high standard with impressive high-end digital cinema projection and a 4-metre screen, displaying guaranteed colour calibrated imagery, including stereoscopic 3D capability and high-fidelity surround-sound reproduction.

Annapurna Studio's DI division consists of a highly dedicated team of reputable colourists, artists and support staff who carry a wealth of knowledge and experience, gained from working around the world in many different DI operations, as well as having on-set and DoP experience. The team has been hand-picked to provide the best creative and technical support for all productions, from film or digital cinematography through to television commercials, short and long-form formats and high-end corporate projects. The group also offers other services such as its Film Studios and state-of-the-art film scanning.

Light Illusion, SGO's partner and industry leading DI consultancy, supplies direct support and services to Annapurna's new DI operation. Light Illusion has overseen all aspects of the build-up, from specifying all the technical requirements of the equipment, through to the provision of technical and creative training for the Annapurna team. Light Illusion will continue to maintain its close relationship with Annapurna, ensuring the best on-going services are delivered in order to cater for the company's DI clients.

Defined as one of the most powerful 2D and 3D post production tools in the industry for commercials, feature films and broadcast, Mistika will play a major role in supporting Annapurna's existing current project workflow and attracting new business to the company. As well as an advanced stereo 3D tool, Annapurna Studio's new Mistika, will also operate as a complete post production system, made up of highly developed DI tools which include editing, conforming, image restoration, compositing, colour grading, multi mastering and DCP for both 3D and 2D in any resolution from SD, HD, 2K and 4K.

Y. Supriya, Director of Annapurna Studios confirmed: "After exhaustive research on almost every Digital Intermediate system in the market we found the Mistika DI system to be the most versatile system in terms of speed, performance, capability and constant development, which meets the ever increasing demands of film-making, pushing the boundaries to entertain audiences the world over. SGO has been very impressive as a company maintaining a very high level of professionalism and a great customer relationship right from sales to support."

Dassault Systèmes' 3DVIA Turns the Virtual World into a Stereoscopic 3D Experience at 2011 Game Developer's Conference
3D-News Posted: Wednesday, March 9, 2011 (5:25 UTC) | Posted By: Webmaster


Dassault Systèmes, a world leader in 3D and Product Lifecycle Management (PLM) solutions, announced that users of 3DVIA Scenes, a free online 3D publishing application, can share their creations in fully immersive stereoscopic 3D. With this update, over 230,000 3DVIA.com content creators can interact inside their applications online or through PC-connected TVs using anaglyph (red/blue), side-by-side, line-by-line or checkerboard-capable 3D glasses.

"This is quite simply the easiest way for anyone to create a stereoscopic 3D application online," said David Laubner, VP, online product marketing, 3DVIA, Dassault Systèmes. "We are always looking for ways to expand the 3D content creation market and are excited to see what our consumer and professional customers will create using the new enhanced 3DVIA Scenes."

3DVIA Scenes is a powerful, yet easy-to-use, Web-based 3D publishing application. With a library of pre-made 3D environments and models, anyone can quickly create and publish realistic and interactive multi-user applications to his or her Website or Facebook page. To activate stereoscopic 3D, users simply click a button within the 3DVIA Scenes application and toggle between anaglyph, side-by-side, line-by-line and checkerboard viewing cameras.

The new stereoscopic 3D functionality is publicly available on 3DVIA.com at http://www.3dvia.com/scenes

Fujinon Lenses Drive the All Mobile Video 3D Truck
3D-News Posted: Wednesday, March 9, 2011 (5:24 UTC) | Posted By: Webmaster


All Mobile Video (AMV) recently furnished its Epic 3D mobile production unit with lenses from FUJIFILM North America Corporation, Optical Devices Division for use on Sony HDC1500 Series cameras and Sony HDC-P1 cameras on 3ality Digital 3D stereoscopic rigs. The Epic 3D features six Fujinon HA23x7.6BERM HD Premier Series ENG-Style telephoto lenses and 12 Fujinon HAs18x7.6BRM Premier Series HD ENG-Style telephoto lenses. Each 3D rig on the truck includes two lenses for stereoscopic 3D production. There are six 3ality Digital 3flex 3D camera rigs on the Epic 3D truck - four TS-2 Studio Beamsplitter rigs and two TS-4 Side-by-Side rigs.

The 3D engineers who worked the rigs and other AMV 3D camera equipment have been enthusiastic about their experience with the new Fujinon lenses. "They were ecstatic with how well the lenses lined up with each other," said Lee Blanco, director of engineering at AMV. "Our customers who use the lenses regularly for 3D production have gone out of their way to tell us, 'Your Fujinon lenses are great!'"

Blanco said that zooming typically presents challenges in 3D production. Lenses that are to be used in tandem for 3D productions must share the same focal length - and during shooting, they must also match zoom and focus position. "The closer the lenses are to each other in their zooming, the fewer corrections you have to make," explained Blanco. "The fewer corrections you have to make, the less time you have to spend setting that up."

3ality Digital's 3flex(TM) camera systems manual alignment corrects mechanical and optical imperfections. The systems feature semi-automatic setup and alignment. "In the world of 3D, that's huge because that reduces the lengthy and complicated set-up procedures we go through on site," said Blanco.

Recently, Chelsea Studios handled the 3D production of Animal Planet's "Puppy Bowl," shot using Epic 3D's camera rigs. Epic 3D was on site for a Direct TV music show that was shot on five 3D rigs. All Mobile Video also produced a single-camera 3D demo for the Rockefeller Center Christmas tree lighting in New York City.

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