3D-News Archive March 2012


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International Research Park Offers Future Perspective on Media Technology at NAB Show
3D-News Posted: Wednesday, March 14, 2012 (12:48 UTC) | Posted By: Webmaster


International Research Park (IRP), a special attraction at NAB Show, will feature dozens of new and emerging technologies, including the first U.S. presentation of a 200-inch, glasses-free 3D projection system. IRP, presented by NAB Labs, is a venue designed to highlight advanced projects underway in academic, government and commercial research laboratories worldwide. Located in the North Hall of the Las Vegas Convention Center, IRP is open to all attendees during NAB Show April 16-19.

"A visit to the International Research Park will give you a glimpse into the future of our industry," said NAB Chief Technology Officer Kevin Gage. "Research organizations are making fundamental breakthroughs that are propelling innovation and impacting prospects for the future."

The first U.S. demonstration of a 200-inch, glasses-free 3D projection system will be presented by the Japanese national research lab, National Institute for Information and Communication Technology (NICT). As the world's largest display of its kind, the viewing zone for the demonstration is large enough for 30 people to optimally view 3D images without eyewear.

Other demonstrations in IRP will include hybrid radio and television broadcasting proposals (including converged broadcast/wireless-telecom systems), multi-sensory media presentations, 4k video streaming, high-dynamic range and multi-spectral video, enhanced media accessibility for visually and aurally impaired users, 2D and 3D multi-viewpoint video, advanced file-based workflows, advanced interactive gesture control and data visualization technologies.

Organizations exhibiting in International Research Park include Advanced Media Workflow Association (USA); Communications Research Center (Canada); Digicave, Ltd./Timeslice Films, Ltd. (UK); Electronics and Telecommunications Research Institute (Korea); Framework for Interoperable Media Services (USA/Switzerland), a joint venture of the Advanced Media Workflow Association and the European Broadcasting Union; goHDR Ltd. (UK); Internet Media Device Alliance (USA/Germany); National Institute for Information and Communications Technology (Japan); NPR Labs (USA); Project FINE (Spain); Rochester Institute of Technology (USA); Ryerson University (Canada) and Zaxel Corp. (Japan).

Visually Stunning War Inc. Battle Zone Becomes First-Ever Stereoscopic 3D Free-to-Play Shooter
3D-News Posted: Wednesday, March 14, 2012 (12:47 UTC) | Posted By: Webmaster


Independent game developer Online Warmongers Inc. announced that its free-to-play shooter War Inc. Battle Zone will support stereoscopic and anaglyphic 3D modes. The game is one of the first free-to-play titles to support stereo 3D, bringing even more realism to the standout visual fidelity and visceral action it delivers to players. The company internally developed the technology for 3D support for its proprietary Eclipse Engine. The engine powers its debut title War Inc. Battle Zone as well as future titles in development, and is available for license through Online Warmongers' parent company Arktos Entertainment.

"We want to be at the forefront of game makers bringing premium experiences to free-to-play," said Sergey Titov, CEO of Online Warmongers. "Our proprietary 3D tech not only delivers a feature most players expect in high-quality console and packaged games, it does it better. We've developed technology in-house that minimizes frame rate loss in stereoscopic 3D mode by using historical rendered data. It's the first time the tech has been developed for a game engine designed explicitly for the PC free-to-play category."

Currently in open beta, War Inc. Battle Zone is developed and published by the team at Online Warmongers, a world class group of game makers with decades of experience between them. Lead developers at the company have worked on blockbusters such as Call of Duty Black Ops, Gears of War, League of Legends, Star Trek Online and Guitar Hero. Its proprietary Eclipse Engine, designed to power high-end games for the PC free-to-play market, delivers exceptional performance. The technology excels in visual rendering, character animation, audio effects, and real time multiplayer performance. It now supports both active stereoscopic and anaglyphic 3D modes, and uses advanced techniques to minimize frame rate loss. The engine is also capable of rendering 100% dynamic lighting, displaying such unique features as soft penumbra shadows from sunlight, subtle ambient occlusion, and even bounced lighting in real time. As a measure of its performance, players in War Inc. Battle Zone are able to change game environments by shooting out light bulbs, and they enjoy intense realism through visual effects where dust, smoke, fog and other particle effects change lighting and shadows in the theatre of battle.

War Inc. Battle Zone delivers hard-hitting action for players in a free-to-play online session-based shooter. Game play is team vs. team ground combat for up to 64 players, with an array of modern war gear and weaponry including drones at players' fingertips. With one of the most feature-packed content rollouts on the horizon as it prepares to launch out of beta in the coming weeks, War Inc. Battle Zone is set to dominate the free-to-play, micro transaction-based game market.

For more information on War Inc. Battle Zone visit http://www.thewarinc.com

A free S3D Campus training session during Dimension 3
3D-News Posted: Wednesday, March 14, 2012 (12:46 UTC) | Posted By: Webmaster


On June 13 and 14, 2012, S3D Campus is holding a training program on producing and selling an S3D Feature Film or Documentary, in collaboration with Dimension 3 Forum. Over the course of two days filled with theoretical classes and meetings with professionals in the S3D industry (stereographers, producers, distributors, international buyers ), trainees will learn how to avoid the technological and economical pitfalls related to the production of an S3D documentary or feature film; they will also find out about financial and market opportunities that can help develop an S3D production. Two pitching sessions will also give people who have an S3D production project the opportunity to present it in 3 minutes to Dimension 3 marketplace's audience.

This training program is free of charge, and is sponsored by the European Union's MEDIA program; it will gather some thirty participants, selected based on their resume and cover letter. Applications must be sent to the organizers before April 15, 2012. Five of the participants can have their travel and accommodation costs covered.

Targeted public

  • Professionals looking for information to develop a S3D project (feature or documentary)
  • Professionals with S3D projects (or who have just finished a production and are willing to sell it)
  • Content providers or distributors looking for economical models
From November 19 to 28, 2012, S3D Campus will also offer an 8-day training program on "Producing an S3D Film, from the Drawing Board to the Screen", combining hands-on workshops and theoretical classes, in order for trainees to get acquainted with all the steps involved in producing an S3D film.

For more information, visit http://www.s3dcampus.eu

Nintendo 3DS Sells 4.5 Million Units in Its First Year in the U.S.
3D-News Posted: Wednesday, March 14, 2012 (12:46 UTC) | Posted By: Webmaster


The era of glasses-free 3D gaming is turning one this month as Nintendo 3DS prepares to celebrate its first birthday. On March 27, 2011, video games and portable entertainment jumped into a new dimension in the U.S. and that story got richer throughout the year with record-breaking software titles such as Super Mario 3D Land and Mario Kart 7 and entertainment options such as Netflix, Nintendo Video and the ability to record 3D movies. The platform enters its second year with a massive lineup of games, including the recently launched Resident Evil Revelations from CAPCOM, Mario & Sonic at the London 2012 Olympic Games published by SEGA, TEKKEN 3D Prime Edition from NAMCO BANDAI Games America Inc., METAL GEAR SOLID Snake Eater 3D from Konami Digital Entertainment and the upcoming Kid Icarus: Uprising and Spirit Camera: The Cursed Memoir from Nintendo.

"Nintendo 3DS closes its first year with a lengthy list of accomplishments but we're still just scratching the surface," said Nintendo of America President Reggie Fils-Aime. "With a massive lineup of first- and third-party games and more on the way, a budding library of entertainment options and an engaged and growing installed base, Nintendo 3DS has an incredibly bright future. We're just getting started but this platform is built for the long haul."

Tobii Technology AB: Tobii and SeeFront Team Makes Accurate Glasses-free 3D a Reality
3D-News Posted: Wednesday, March 14, 2012 (12:46 UTC) | Posted By: Webmaster


Tobii Technology, a global leader in eye-tracking and gaze interaction, and SeeFront, a developer of proprietary glasses-free 3D technology, have teamed up to develop a glasses-free 3D version of the world's first eye- controlled arcade game, Tobii EyeAsteroids™, which was originally introduced last fall at Dave & Buster's in New York City.

"Eye tracking is an essential component of our glasses-free 3D display technology," said Christoph Grossmann, founder and CEO of SeeFront, based in Hamburg. "Adding gaze control to natural 3D viewing combines two highly innovative technologies for a unique user experience. Aside from gaze-controlled 3D gaming – which is great fun – additional applications of this innovative dual technology include use in medical, geographical and automotive devices."

Together Tobii and SeeFront have further evolved the eye-control gaming concept, which already resides on the cutting edge of technological innovation, to continue pioneering the future of gaming through enhanced gaze interaction and gaming mechanics. With SeeFront's patented glasses-free 3D and accurate gaze tracking from Tobii's award-winning technology, EyeAsteroids now enables users to save the earth from impending asteroid destruction by using their eyes in a completely immersive 3D experience.

"Solutions for Glasses-free 3D require very accurate and robust information about the position of a user's eyes at all times," said Henrik Eskilsson, CEO of Tobii Technology. "We're excited to be partnering with SeeFront to use Tobii's eye-tracking technology to make high fidelity glasses-free 3D a reality. We expect to see high-volume applications using Tobii's gaze and eye position technology in many other industries very soon."

When implemented in future iterations of consumer electronics, glasses-free 3D combined with gaze interaction technology will allow consumers to use their gaze to interact in a 3D environment – unencumbered by any wearable or handheld device. The implications of this technological breakthrough have spread far beyond screen-based consumer electronics and into niche market products such as training simulators, navigation and vehicles.

Exceptional 3D and VEFXi Form Strategic Alliance to Debut First Real-Time Converter For Glasses-Free 3D
3D-News Posted: Wednesday, March 14, 2012 (12:45 UTC) | Posted By: Webmaster


Exceptional 3D and VEFXi announced a strategic alliance to introduce the world's first live video real-time converter for use with auto-stereoscopic 3D. The 3D-Bee ‘Ultimate' is the world's first hardware-based 2D-to-3D real-time converter for glasses-free 3D offering full support for Exceptional 3D's patented auto-stereoscopic 3D display solutions. The technological success for the 3D-Bee centers on the fact that VEFXi reduced the entire conversion to pure combinational logic, which allowed for the creation of a custom chip and forgoes the use of a processor while imploring a better set of depth cues.

"We're very excited about this new strategic alliance and having our 3D displays as the premiere choice for real-time conversion of live video to auto-stereoscopic 3D," said Eric Angello, CMO for Exceptional 3D. "We've worked tirelessly to push the creative envelope by delivering fresh, eye-popping 3D content that stops people dead in their tracks," continued Mr. Angello, "so with the 3D-Bee Ultimate as the latest addition to our product portfolio, we can continue to sculpt our creative services and aim to deliver a more well-rounded, and complete, glasses-free 3D experience that can meet the growing demand for a 2D-to-3D real-time conversion solution." Mr. Angello finished in saying, "keeping 3D simple in all regards is the goal and where content is considered a bottle-neck, the 3D-Bee Ultimate challenges prior apprehensions about the efforts for no-glasses 3D content becoming more mature, accomplished and well-versed."

The 3D-Bee Ultimate enables virtually plug-&-play replacement of any existing video monitor and 2D video content seen in public venues with this no-glasses 3D solution. Acceptable input video consists of 2D, 60Hz, 1080p resolution, so any ‘on-the-fly' conversion on Exceptional 3D's digital display solutions will effectively deliver a customer-facing glasses-free 3D viewing experience. The 3D-Bee ‘Ultimate' literally accomplishes what used to be thought of as impossible with respect to clean, crisp and eye-catching live content that is converted.

"I've had the fortune of experiencing this hardware combination and it is extremely impressive," said Mike Yslas of Twelve-Strike. " This is an ideal application for many existing markets," continued Mr. Yslas, " everything from sports bars and entertainment to digital signage can benefit from this unique pairing." Mr. Yslas finished in saying, "the strides that Exceptional 3D and VEFXi are making with real-time conversion for glasses-free 3D is a real game-changer."

Real-time, live content conversion to glasses-free 3D can be extremely impactful for advertising, entertainment and more. Adopting a piece of the Exceptional 3D business model, this hardware is fully capable of delivering a future-proof digital signage experience by playing glasses-free 3D content, as well as legacy 2D content in sequence or at the same time.

"We are very pleased about this new relationship," said Lorenzo Traina, VP of Strategic Development for VEFXi. "We've developed a product that is the first of it's kind and working with Exceptional 3D, who continues to move and shape no-glasses 3D, has been wonderful," continued Mr. Traina, "both of our teams are extremely knowledgeable and that has helped refine our technology to create the best experience possible." Mr. Traina finished in saying, "our product pairing offers a complete and cost-effective solution which any establishment owner or integrator can feel very good about with regards to enhancing their customer experience."

Picture Head Accelerates DCI Mastering with Fuze
3D-News Posted: Wednesday, March 14, 2012 (12:45 UTC) | Posted By: Webmaster


When Picture Head, a world-class Hollywood-based post production facility, decided to broaden its service portfolio to include stereoscopic work and DCI Mastering, they were tasked with finding the most efficient solution to enable these workflows within their existing infrastructure. The result of their search was the DVS Fuze: a powerful and robust solution, which processes 3D content just as easily as 2D material, and creates and encodes DCPs at lightning speed.

In accordance with DCI specifications, Fuze creates fast and secure 3D DCPs. An integrated wizard guides the user through each required step of the stereoscopic DCI Mastering process - including interleaving, encoding, encryption, and wrapping into MXF files. DVS's unique hardware accelerator accomplishes this whole process in real time. With Fuze, the editors at Picture Head have the control to perform precise quality checks at any stage of the workflow. In addition, the DVS system features a flexible cinema reel editing tool and enables scaling, color space conversion and encoding into various compressed formats. The adoption of this multi-faceted solution has granted Picture Head, a facility that prides itself on offering 'Everything under One Hat,' the confidence to successfully expand its offerings to meet the requirements of clients working in the digital cinema space.

Matthew Flint, Vice President of Picture Head: "We are impressed by what Fuze can do. The DVS solution does not just integrate perfectly into our workflows; it also increases their efficiency by a considerable degree. With its versatility, Fuze helps us exceed our customers' requirements."

Erik Balladares, General Manager at DVS Inc.: "We are delighted that Picture Head has tapped into Fuze to satisfy their clients growing demands for stereoscopic digital cinema. The system both empowers the Picture Head team with complete control over their new offerings and significantly expedites their workflows."

SENSIO and Samsung Electronics reach a Patent License Agreement over SENSIO S2D Switch
3D-News Posted: Wednesday, March 14, 2012 (12:44 UTC) | Posted By: Webmaster


SENSIO Technologies Inc., a pioneer in 3D-image processing and leader in 3D business solutions, and Samsung Electronics co., Ltd, a leading manufacturer of consumer electronics, announced that they have reached a patent license agreement over the SENSIO® S2D Switch. As a result of this agreement, SENSIO is licensing Samsung Electronics the right to implement SENSIO® S2D Switch in its 3DTVs. The financial terms of the license agreement will remain confidential.

"After licensing other manufacturers last year, signing this agreement with Samsung Electronics constitutes another major milestone and validates our S2D Switch patent licensing strategy on which we have worked for a long time now", said Nicholas Routhier, President and CEO at SENSIO. "For us, signing a patent license agreement with the world leader of 3DTVs definitely enhances the value of our S2D Switch patent, and our overall patent portfolio, and demonstrates that leaders in the industry value our intellectual property. We expect this agreement to positively influence our on-going negotiations with other TV manufacturers who have deployed or are considering integrating our S2D switch technology."

"We value our relationship with SENSIO Technologies and respect its intellectual property", said a representative at Samsung Electronics Co. Ltd. "This agreement will allow Samsung to continue using the patented technology developed by SENSIO for the benefit of consumers who buy our 3D enabled televisions around the world."

The proprietary SENSIO® S2D Switch, which is protected by US and international patents, enables users to switch viewing mode of a 3D feed from 3D to 2D or between different 3D view modes. It supports the most popular frame-compatible formats covered by HDMI 1.4a, and is used by service providers supporting 3D today: side-by-side (SbS), top-and-bottom (TaB), checkerboard and SENSIO® Hi-Fi 3D.

MasterImage 3D's Cell-Matrix Parallax Barrier Technology Showcased on Qualcomm's Snapdragon S4 Mobile Development Platform Tablet at Mobile World Congress 2012
3D-News Posted: Wednesday, March 14, 2012 (12:44 UTC) | Posted By: Webmaster


MasterImage 3D, a world leader in 3D and the pioneers behind glasses-free 3D for smartphones and tablets, showcased its 3D display technology on the glasses-free Mobile Development Platform (MDP) tablet with a WUXGA (1920*1200) resolution display. Based on Qualcomm's award-winning Snapdragon S4 processor, the MDP Tablet 3D Edition did debut at Mobile World Congress 2012. It is available for next-generation 10.1" tablets.

The MDP Tablet 3D Edition featured MasterImage 3D's Cell-Matrix Parallax Barrier technology and ran on Android 4.0. The demonstration also featured Qualcomm's 2D to 3D conversion technology, which enables real-time 2D to stereoscopic 3D conversion of videos and games. Qualcomm demonstrated various 3D content on the glasses-free MDP Tablet 3D Edition, including new 3D programming from 3net – the Discovery/Sony/Imax 3D joint venture and 3D animated comics.

"Hollywood, Bollywood and the film industry around the world continue to enjoy enormous success for 3D at the cinema. Dramatic growth in streaming video services like Netflix, Hulu, Vudu and the recently announced new plans from Verizon/Redbox and in Europe BskyB mean that consumers now expect personalized direct entertainment. There is an immediate need then for glasses-free 3D personal devices to meet this demand," said Roy Taylor, GM and EVP MasterImage 3D Display "We could not be prouder to be working with Qualcomm to help bring this entertainment revolution to market."

"We understand the demand for glasses-free 3D for the home is increasing dramatically," said Raj Talluri, Vice President of Product Management of Qualcomm. "The advanced multimedia features of Snapdragon processors allow MasterImage 3D's technology to come to life, showing OEMs, mobile operators and the content community that viable and compelling technology is available here and now."

"From day-one, we set out to create the most entertaining and immersive 3D content imaginable, created and shot for the medium from the ground-up," said Tom Cosgrove, President and CEO of 3net. "With the collaborative work of Qualcomm and MasterImage 3D, we actively support a 3D ecosystem where consumers will be able to watch our programming on glasses-free mobile devices wherever they may be."

Cell-Matrix Parallax Barrier Technology is MasterImage 3D's proprietary solution that is invented, patented and mass-produced as the leading technology in glasses-free 3D display and fast becoming the leader in 3D quality for mobile devices. The technology provides brighter images, lessened crosstalk, reduced moiré effects (or rippled appearance) and the widest possible viewing angle.

The Wisconsin Heart Hospital Becomes the World's First to Use the Leonardo 3D Vision System
3D-News Posted: Wednesday, March 14, 2012 (12:44 UTC) | Posted By: Webmaster


3D Surgical Solutions, LLC and Wheaton Franciscan-The Wisconsin Heart Hospital Campus announced that the first case ever using the Leonardo 3D Vision™ System was successfully conducted in a surgical robotic procedure. This revolutionary system provides stereoscopic 3D visualization to personnel at the bedside - as well as the entire surgical robotic team - during the surgery. The Leonardo 3D Vision™ System was used in conjunction with the daVinci® Surgical System (Intuitive Surgical®).

"Today's case demonstrates a culmination of years of research and development that bring a new level of 3D visualization to the operating room," said Dr. Husam Balkhy, Chairman, Cardiothoracic Surgery, and Director, Center for Robotic and Minimally Invasive Cardiac Surgery at The Wisconsin Heart Hospital.

Dr. Balkhy and his medical team utilized the Leonardo 3D Vision™ System while performing a beating heart Totally Endoscopic Coronary Artery Bypass (TECAB). This event marks a major milestone in the expansion of stereoscopic 3D visualization within the robotic and video-assisted surgical fields and is a breakthrough in the availability of high-quality surgical imaging. This technology can be used with other cases using the daVinci® Surgical System, including urology and gynecology procedures.

"For me, having such wonderfully crisp 3D images to work with is exciting and extremely helpful," added Dorothy Krienbring, Dr. Balkhy's first assistant. "It allows me to introduce instruments and supplies into the chest with safety and with much more accuracy. Using this system allows all of us to see the anatomy in spectacular detail. The Leonardo system is a major step forward in the field of endoscopic surgery."

In addition, the Atlanticus 3D Recorder™ (a component of the Leonardo 3D Vision™ System) was used during the case to digitally record stereoscopic 3D-HD video for presentation at symposia, other clinically-oriented events, and teaching purposes.

"The versatility of this system is impressive, and the opportunity for optimized teaching that it represents is sure to provide enhanced safety as well as substantial cost and time savings to the operative and surgical training arena," Balkhy said.

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Editor-in-Chief: Alexander Klein.

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