3D-News Archive April 2007

Subscribe to our mailing list, and receive the latest 3D-News items by E-Mail!
Just enter your E-Mail Address below:

New Website Celebrates Departed 3D Photographers, Authors, Inventors, and
3D-News Posted: Thursday, April 26, 2007 (12:29 UTC) | Posted By: Webmaster

Our 3D Culture, heritage, tradition, and foundation has been established by many inspired, creative, inventive people. Many of them are no longer with us.

http://www.unforgettablestereoscopic3d.com is a place where these wonderful people are being remembered.

Created by Susan Pinsky, with assistance from David Starkman, credit for this site also has to be given to Jan Burandt, the Editor of "Stereoscopy", and Alexander Klein, webmaster for Stereosocpy.com, and host of the site. They have both been instrumental and inspirational in the creation of the site.

Major Electronic Manufacturers and Hollywood have Already Begun the Shift Toward 3D for the Home and SENSIO is Ready to Answer this Emerging Market
3D-News Posted: Wednesday, April 25, 2007 (14:33 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. is currently on its biggest promotional tour in Korea and Japan. SENSIO continues its efforts to be recognized as the standard 3D format, and with that in mind has a two-week schedule filled with prestigious meetings with some of the world's biggest electronic manufacturers. This Asian journey is a result of the extremely positive manufacturer response to the SENSIO® 3D technology at the Consumer Electronics Show (CES) in Las Vegas last January, as SENSIO offers an exclusive technology that allows bridging of the 2D and 3D worlds.

The emergence of 3D in Hollywood

Well renowned Medias such as BBC, Los Angeles Times and Financial Times headlines are stating it: upcoming movie releases will be in 3D. They generate two to three times more revenues in theaters and spectator demand is on the rise. In the US, movie theaters equipped with 3D projection systems have been multiplying at an incredible rate lately accordingly from Screen Digest Industry Analyst data published by the Financial Times on March 26th. From the same source, there are now over 700 3D theaters and it is expected that this number will reach 3,000 by 2009. Major Hollywood studios have adopted this format, such as DreamWorks Animation, which recently announced in their March 23rd press release that all its animation movies would be released in 3D as of 2009. Several major recent productions or productions scheduled to be released within the next 2 years have opted for 3D, such as Disney's Meet the Robinsons, Robert Zemeckis' Beowulf (Back to the Future, Forrest Gump), Journey 3-D and James Cameron's Avatar (Titanic).

3D digital theaters can also present events shot and aired in 3D, such as the all stars game of the National Basketball Association (NBA) last February. Through major ongoing productions and strong interest for 3D live events, Hollywood and the event production community are sending clear signals to electronic device manufacturers. On the one hand, 3D is definitely the format of the future, and on the other hand, regular production of quality 3D content is to be expected.

Manufacturers are 3D-ready

The electronic industry is already seizing the opportunities of the new Hollywood 3D trend, which has been the topic of studies and conferences by major stakeholders such as the National Association of Broadcasters (NAB) and Insight Media.

During the CES in Las Vegas last January, several electronic giants such as Samsung, JVC, LG and Syntax-Brillan were concrete proof of this as they unveiled their 3D television prototypes. These television sets allow 3D display similar to the best theater experiences. However, like HD televisions, these new sets require a format and a distribution infrastructure that can feed 3D content such as movies, series, shows or sports events.

SENSIO: Bridging Hollywood and manufacturers

This is where SENSIO comes in, offering a technology able to broadcast 3D through any global 2D existing infrastructure. Its universal video output allows anyone with an audio-video device with SENSIO® 3D technology to watch 3D content at home on any type of existing and future screen.

"This strategic period is very exciting for us", explains Nicholas Routhier, SENSIO'S president and CEO. "Eight years of efforts, development and lobbying are finally paying off with the industry's response." In fact, the SENSIO® 3D technology offers now a cutting-edge solution that can bring 3D movies to the new television sets developed by manufacturers to broadcast 3D, thus creating a bridge between Asia and Hollywood.

IMAX and Warner Bros. Pictures dive into third original IMAX(R) 3D adventure
3D-News Posted: Tuesday, April 24, 2007 (20:08 UTC) | Posted By: Webmaster

Warner Bros. Pictures Inc. and IMAX Corporation announced that they will embark on a third original IMAX(R) 3D co-production for release to IMAX(R) theatres in 2009. With the working title "Deep Sea-quel," the IMAX 3D picture will be made by the same team behind the highly successful co-production of Deep Sea 3D, which has already grossed $40 million in IMAX theatres around the world since it premiered in March 2006. Deep Sea-quel will offer a uniquely inspirational and entertaining way to explore the impact that global climate change has had on ocean wilderness.

The new IMAX 3D adventure will transport moviegoers to some of the most exotic and isolated under sea locations on earth, including Southern Australia, New Guinea and others in the Indo-Pacific region and allow them to experience face-to-face encounters with some of the most mysterious and stunning creatures of the sea.

The picture will be shot by award-winning Director/Cinematographer Howard Hall, produced by Toni Myers, executive produced by Graeme Ferguson, and produced for Howard Hall Productions by Michele Hall. In addition to last year's Deep Sea 3D, Hall, Ferguson and Myers were all part of the accomplished filmmaking team behind IMAX's first underwater 3D adventure, Into The Deep, which has grossed more than $70 million since its 1991 release.

"The strong results from Into The Deep and Deep Sea 3D serve as a testament that this is a subject matter that plays beautifully on IMAX screens, and has time-tested appeal to moviegoers worldwide," said Dan Fellman, president, domestic distribution, Warner Bros. Pictures. "We look forward to working with Howard and Michele Hall once again, to transport audiences to some of the most amazing undersea locations in the world."

"Partnering with Warner Bros. Pictures helps us deliver the thrill of Hollywood entertainment in our compelling original IMAX 3D productions, and drive audiences to our theatre network well beyond opening weekend," said IMAX's Co-Chairmen and Co-CEOs, Richard L. Gelfond and Bradley J. Wechsler. "We are delighted to have this exciting 'seaquel' as the first in our 2009 film slate, and to once again work with one of the most successful large format filmmaking teams in the industry."

"IMAX has a long history of transporting people to places that they normally can't get to and we are excited to continue the tradition with this next exciting project from the talented team behind Deep Sea 3D," said Greg Foster, IMAX's Chairman and President, Filmed Entertainment. "Through the exceptional vision of Howard and Michele Hall, Toni Myers and the rest of this award winning-filmmaking team, the picture is going to take viewers on an inspiring, entertaining and educational underwater adventure that will provide new insight into the effects of global warming."

Ultrasound Upgrade Produces Images That Work Like 3D Movies
3D-News Posted: Tuesday, April 24, 2007 (20:06 UTC) | Posted By: Webmaster

Parents-to-be might soon don 3D glasses in the ultrasound lab to see their developing fetuses in the womb "in living 3D, just like at the IMAX movies," according to researchers at Duke University's Pratt School of Engineering.

The same Duke team that first developed real-time, three-dimensional ultrasound imaging says it has now modified the commercial version of the scanner to produce an even more realistic perception of depth. Paired images seem to pop out of the screen when viewed with the special glasses.

The researchers created an updated version of the image-viewing software found on clinical ultrasound scanners, making it possible to achieve a stereo display with no additional hardware.

"To our knowledge, this is the first time it's been made possible to display real-time stereo image pairs on a clinical scanner," said Stephen Smith, a professor of biomedical engineering at Duke. "We believe all 3D scanners could be modified in this way with only minor software changes."

The new imaging capability can improve the early diagnosis of certain kinds of birth defects of the face and skull and improve surgeons' depth perception during ultrasound-guided medical procedures, including tumor biopsies and robot-assisted surgeries done through tiny "keyhole" incisions.

The Duke team, which also includes Joanna Noble, an undergraduate student, and Matthew Fronheiser, a graduate student in Smith's laboratory, reported the findings in an issue of the journal Ultrasonic Imaging dated July 2006, but published in April 2007. The research was supported by the National Institutes of Health.

Human depth perception is largely the result of stereo vision - the slightly different perspectives of the same scene that are observed by the left and right eyes, Smith said. The brain processes the information to produce a sense of depth, a phenomenon that can't be achieved when viewing a single, flat image.

Stereoscopic images solve that problem by taking two "snapshots" of the same object from slightly different angles, mimicking the normal difference between left and right eye views.

Special glasses or goggles can then be used to fuse the two images into one, gaining a 3D effect. This principle lies behind 3D movies and the familiar Fisher Price View-Master toy. With practice, some people can "defocus" their eyes and fuse the paired images without the aid of any special viewing device.

To demonstrate the new capability, the researchers first generated stereo ultrasound images of a small metal cage. They then advanced to ultrasound images in living animals of a heart valve and blood vessels and needle biopsies of the animals' brains and esophagi.

The researchers have since recorded ultrasound images of a model human fetus that is traditionally used in the testing of fetal ultrasound imaging devices. (Watch the video, including paired images of both the cage and model fetus, here. See if you can fuse them without goggles.)

"Thousands of 3D ultrasound systems in clinics could be upgraded with such new software, and stereoscopic goggles could be issued to them as well," Smith said. "Keepsake DVDs of the fetal exam could also be viewed at home in 3D stereo."

The goggles would soon become obsolete, he added. New monitors capable of fusing stereo 3D images without them are now in development.

Warner Bros. Pictures' Harry Potter and the Order of the Phoenix to feature IMAX(R) 3D finale
3D-News Posted: Thursday, April 19, 2007 (18:52 UTC) | Posted By: Webmaster

IMAX Corporation and Warner Bros. Pictures announced that select scenes of the IMAX DMR(R) version of Harry Potter and the Order of the Phoenix will be digitally converted into An IMAX 3D Experience(R). IMAX Corporation plans to use its proprietary 2D to 3D conversion technology to transform approximately 20 minutes at the end of the film - which is being digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) using IMAX DMR (Digital Re-Mastering) technology - into IMAX(R) 3D. Harry Potter and the Order of the Phoenix will be released in IMAX(R) theatres and conventional theatres on July 13, 2007, and Warner Bros. Pictures will be the exclusive distributor of the film to IMAX theatres worldwide.

The film is based on the best-selling J.K. Rowling book and is the fifth installment of the widely successful Harry Potter film series. The previous installment of the series, Harry Potter and the Goblet of Fire which opened on November 18, 2005, shattered numerous IMAX 2D box office records at the time and has grossed more than $20 million in IMAX theatres worldwide.

"We are so pleased to be bringing audiences yet another outstanding Harry Potter film to the big screen in both 35mm and IMAX theaters," said Dan Fellman, President of Domestic Distribution, Warner Bros. Pictures. "This is the Studio's biggest franchise to date, and we expect this highly-anticipated fifth film to play phenomenally well in all theaters throughout the summer."

"The Harry Potter films are an enormous draw all over the world, and this film should prove to be no different," added Veronika Kwan-Rubinek, President of Distribution, Warner Bros. Pictures International. "The last 20 minutes in IMAX 3D will add a new element of excitement to the Harry Potter experience, making this a must-see for fans of all ages. We're looking forward to a long and very successful run."

"We couldn't be happier to help bring this Harry Potter film to life in a new way," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "IMAX theatres are the only place to experience this year's most anticipated movies in the world's most immersive format, and we anticipate that moviegoers will want to enjoy Harry Potter and the Order of the Phoenix featuring scenes in IMAX 3D more than once."

"We are delighted to once again work with David Heyman and the Harry Potter team, and Warner Bros. Pictures on another memorable Harry Potter movie," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We know that through the magic of IMAX, fans will already feel as is if they are right next to Harry, Ron and Hermione in IMAX's larger-than-life 2D format, and we are thrilled to treat them to an even more immersive experience with the finale of the film brought to you in IMAX 3D."

O2 Launches TV Shows in 3D
3D-News Posted: Thursday, April 19, 2007 (18:45 UTC) | Posted By: Webmaster

O2 in the Czech Republic also operates a landline network which offers TV services in addition to its mobile services. Now the company has launched a promotion and is broadcasting 3D films and documentaries over the network. The company has already sent the special glasses necessary to watch the programs in 3D to all of its customers by post.

Telefonica O2 Czech Republic introduced the O2 TV fixed-line television service to the Czech market in September 2006 and says that it has met with unprecedented success among customers.

"Over 25,000 customers are already enjoying digital O2 TV through their fixed lines. In addition to the largest catalog of international and Czech films that we offer which can be viewed on demand in the Videotheque section, we are now enrichening our offer with 3D films. As the only digital TV service which offers 3D films in the Czech Republic, O2 now provides customers the ability to enjoy, in the comfort of their own homes, special effects previously only available in movie theatres," stated Andrei Torriani, Chief Marketing Officer, Telefonica O2 Czech Republic.

From the beginning of this month, O2 TV subscribers will be able to watch an introductory selection of documentary films focusing on nature as well as travel. This selection includes several 30 to 60-minute films specially filmed in a 3D format (for example, Safari Indonesia, Vanuatu, Egypt, Malaysia, Namibia, and Oman).

Stereo Vision to Have 1000 Real D Theatres Available by Year's End
3D-News Posted: Thursday, April 19, 2007 (18:43 UTC) | Posted By: Webmaster

Stereo Vision Entertainment, Inc. reported that by the end of the year, there will be 1000 Real D 3D theatres available for the exhibition of Stereo Vision's polarized 3D productions. With the Imax 3D release of "Superman 3D" grossing $20,000,000 at 75 theatres, in 30 days, the availability of Real D's enormous footprint of digital 3D theatres plays right into Stereo Vision's strategy of low cost - high production value, polarized 3D movies.

In meetings held recently at Real D's headquarters in Beverly Hills, Real D's CEO Joshua Greer told Stereo Vision's production guru, "Baywatch" co-creator Doug Schwartz, and Stereo Vision's CEO Jack Honour, that in '08 and going forward, Real D is planning an ever expanding growth of the Real D theatre network worldwide. Both CEOs agreed to continue to work together towards making this a 3D movie world.

Stereo Vision's Chief Executive Officer, Jack Honour, stated, "We took Stereo Vision Entertainment public in December of '99, knowing that the theatre business was overbuilt, and that inexpensive DVD movies would soon be taking a big bite out of the box office. It was our belief that the theatre operators would be anxious to find a solution. This was the genesis of Stereo Vision's SVX Tru 3D strategy. Learning from what Stereo Vision had done so successfully in 1971 with "The Stewardesses," the plan was to develop a continuously growing network of polarized 3D theatres for the exhibition of our 3D movies. The bottom line though was, we were developing the SVX Tru 3D theatre network, for the exhibition of our 3D movies.

As with "The Stewardesses," we believed Stereo Vision's best chance for explosive growth in revenues was the theatrical release of polarized 3D movies. Now, with Real D having created such a dramatic presence in the theatrical 3D movie world, it provides Stereo Vision with the opportunity to devote all of its energy and resources towards the production of its 3D content for this ever expanding global distribution platform.

For some years now we've been knocking on every door in Hollywood, pitching our "polarized 3D movies for theatrical release" plan. Thanks to the enormous investment of Real D, and others, in the creation of this massive distribution platform, companies like Dreamworks Animation, Disney, Twentieth Century Fox, Dimension Films, Warner Brothers, and others, are now lining up with Stereo Vision's long-held strategy of polarized 3D films for theatrical release.

A Premiere: In Collaboration With JVC, Sensio Unveils a Solution to Broadcast Live 3D Events Using the Current 2D Infrastructure
3D-News Posted: Thursday, April 19, 2007 (18:40 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. ("SENSIO") (TSX VENTURE:SIO - News), the inventor of the SENSIO® 3D technology, is proud to announce, in collaboration with JVC, one of the world leaders in the field of audio-video equipment development and manufacturing, the introduction of the first complete solution for broadcasting live 3D sporting and cultural events. Thanks to the cutting-edge technology developed by SENSIO, it is now possible to repurpose the current 2D broadcast infrastructure to deliver 3D content.

The new SENSIO 3D Live! encoder simplifies the entire 3D production process. Common technical issues such as image synchronization are now history with this ground-breaking technology. It also boasts unique features like 3D pre-visualization for easy camera alignment. By being compatible with standard 2D equipment, the SENSIO 3D Live! encoder allows producers to easily overlay 3D graphics in real time and even offer instant 3D replays.

During the National Association of Broadcasters (NAB) Show in Las Vegas, from April 14 to 19, SENSIO and JVC will once again combine their technologies, this time to disprove the myth that producing and broadcasting live 3D events is a lengthy, costly and difficult process. "We are excited that ProHD is being used with Sensio's technology to create these cutting-edge 3D broadcasts. This demonstrates how captivating high definition 3D can be," mentioned Mr. Robert Mueller, Executive Vice President and COO of JVC Professional Products Company.

"JVC is a wonderful partner for us to showcase live 3D events. Their new GY-HD250U camcorders, which we use in the demonstration, allow cost-effective 3D production by offering exclusive features within their price range which are essential to High-Definition 3D production like genlocking, interchangeable lenses and direct HD-SDI outputs. The image quality and the SENSIO 3D effect will be displayed in real-time on their exclusive 3D High-Definition Reference Monitor," says Pierre-Hugues Routhier, Vice-President, Creative Services at Sensio.

SENSIO plans to implement live 3D in theaters before the end of 2007. This technology will allow the first commercial live 3D broadcasts of sporting or cultural events. It can also be used by broadcasters to distribute these events in SENSIO 3D through the existing pay television networks for home 3D viewing in the near future. SENSIO 3D is now being actively marketed within the electronic equipment manufacturing industry. Once it is integrated into consumer audio and video devices, everyone will have the opportunity to experience 3D and feel its emotion in the comfort of their living rooms with the same quality they would expect in a state-of-the-art 3D digital theater.

"Concert producers are showing very strong interest, as they recognize the large broadcast potential of this innovation," explains Mr. Nicholas Routhier, President and CEO of SENSIO Technologies Inc. A recent non-broadcast live 3D test conducted by the National Basketball Association in the US proved the strong demand for such special events in 3D. Endorsement of stereoscopy by several major Hollywood studios also shows an undeniable trend towards 3D. This revolution is made possible by the enhanced maturity of the technologies and strong spectator demand.

McElhanney Reports on Using Stereo IKONOS Satellite Imageryfor Forest Mapping
3D-News Posted: Thursday, April 19, 2007 (18:34 UTC) | Posted By: Webmaster

McElhanney Consulting Services Ltd (MCSL), in conjunction with the British Columbia Ministry of Forests and Range (Canada), has released a report on the use of stereo Reference IKONOS high resolution satellite imagery for forest management and landslide mapping.

A one year research project was undertaken on the cloudy west coast of Vancouver Island, to map forest stands and landforms using stereo IKONOS satellite imagery using softcopy photogrammetry.

The use of stereoscopic high resolution imagery and softcopy photogrammetry allowed for digitizing in 3D which greatly improved the efficiency of interpretation and identification of forest cover, landform characteristics and the calculation of slope, elevation, landslide volumes and other features. Recommendations regarding time of year and type of colour composite stereoscopic IKONOS images to use for forest management applications are also outlined in the report.

As Mr. Kliparchuk, lead analyst from MCSL states, "Using stereo high res satellite imagery increases the efficiency in acquiring land information in a timely manner. This is especially useful for remote regions and time sensitive mapping." The full report is available on the BC government website http://www.for.gov.bc.ca/rco/research

International Hologram Manufacturers Association Invites Excellence in Holography 2007 Award Nominations
3D-News Posted: Tuesday, April 10, 2007 (10:25 UTC) | Posted By: Webmaster

Applications are now being invited for the Excellence in Holography Awards 2007. Held by the IHMA and sponsored by Holography News, the awards are presented in recognition of outstanding innovations in holography which offer major commercial benefits to the producers and their customers. In the 14 years since they were established, these annual awards have recognised many of the groundbreaking developments within the holographic industry.

As in previous years, the awards cover all different types of holographic technology and there will be six categories for hologram manufacturers to compete within - authentication and hologram security, packaging, promotion/illustration and industrial (a new category introduced last year), along with Best New Product and Best New Technique. From these and the other categories one winner will be chosen for the Best of the Year Award. Last year this achievement was won by Hologram Industries, University of Liège Hololab and Lucimed for Luminette® spectacles which are used for phototherapy (the therapeutic use of light to correct disorders based on light deficiency) and which contain holographic optical elements to focus light into patients' eyes.

A further award, the Brian Monaghan Award for Business Innovation, is made at the discretion of the IHMA to an individual judged to have made an outstanding contribution to the development of the hologram industry. Past winners of this award include Brian Monaghan himself (posthumously), Sal D'Amato of ABNH, Werner Reinhart of Kurz, Gunther Dausmann of Hologram Industries Research and, last year, the leading hologram inventor Steve McGrew.

Companies and individuals are invited to submit nominations regarding projects involving commercial holograms produced after August 1, 2006, and multiple applications are welcome. The closing date for nominations is September 15, 2007. The awards will be presented at the Holo-pack.Holo-print conference dinner in Hong Kong on November 15th. The conference will also feature a display of holographic products from the winners and runners-up.

Copies of the application form can also be downloaded from the website http://www.ihma.org

3D Meet the Robinsons Highlights Digital Cinema Summit at NAB 2007
3D-News Posted: Tuesday, April 10, 2007 (7:53 UTC) | Posted By: Webmaster

How did the filmmakers create the 3D version of MEET THE ROBINSONS? What 3D distribution challenges did Disney face? These questions and more will be answered in a day of panels and presentations that examine digital cinema upstream to production and post and downstream to exhibition in the theater and in the home.

Digital Cinema Summit Sunday at NAB 2007 will be held April 15, 9:00 am to 5:00 pm, Las Vegas Hilton Convention Center, South Hall 222. Presented and hosted by Entertainment Technology Center at USC and its exec director David Wertheimer.

One of the sessions will be "3D Movie Making – New Dimensions in Film Production". It will enable a detailed look into the making of MEET THE ROBINSONS in 3D. The session will explore the creative and technical challenges faced by Walt Disney Animation Studios and Digital Domain, which worked with Disney to produce the stereoscopic version of the film. The panelists will address how they maintained a unified artistic vision across the mono and stereo films; the design and execution of the stereo cinematography, particularly the critical "right eye" imagery and the digital pipeline. Panelists will include Robert Neuman, stereoscopic layout artist, Walt Disney Animation Studios; Nordin Rahhali, lead computer graphics supervisor, Digital Domain; Dan Brimer, visual effects producer, Digital Domain; Josh Greer, ceo/co-founder, REAL D; Howard H. Lukk, exec. director production technology, Walt Disney Studios.

'Dinosaurs: Giants Of Patagonia' Is One Of Five 3D Movies Debuting At IMAX 3D Theater In Myrtle Beach, S. C.
3D-News Posted: Sunday, April 8, 2007 (10:34 UTC) | Posted By: Webmaster

Destination Cinema, Inc. (DCI), will open its IMAX® 3D Theatre at Broadway at the Beach in May 2007 with a line-up of five extraordinary IMAX 3D films:

  • Dinosaurs 3D: Giants of Patagonia, narrated by Hollywood legend Donald Sutherland, is a brand new IMAX film that will be shown for the first time in May. It takes moviegoers on an unprecedented and unique 3D journey to the South American region of Patagonia where, some 18 million years ago, dinosaurs made their home. Through the totally immersive IMAX experience, audiences will enter the world of the largest known dinosaurs to ever roam the earth, and experience never-before-seen computer-generated footage of several of them, including the bipedal carnivore Giganotosaurus, and the largest living animal to ever walk the Earth, the plant-eating Argentinosaurus. The film explores some of the greatest paleontological discoveries of modern time, while IMAX 3D brings audiences into the presence of these amazing giants.

  • Space Station 3D, narrated by action-adventure star Tom Cruise, is the first-ever IMAX 3D space film, and it provides audiences with their first opportunity to take a cinematic journey to the International Space Station. The story of the unique partnership of 16 nations building a laboratory in outer space, Space Station 3D fills moviegoers with the sensation that they are traveling 220 miles above earth at 17,500 miles per hour. This story of challenges, setbacks, and triumphs can only be fully experienced through IMAX 3D's totally immersive technology.

  • Sharks 3D is a breathtaking new film experience presented by world-famous ocean explorer Jean-Michel Cousteau. For the first time on the giant screen, Sharks 3D takes audiences on an unforgettable journey into the fascinating underwater world of the most advanced predators on earth. The film recreates the actual sensations divers experience when they come face-to-face with these "lions and tigers" of the ocean, from the thrilling sensation of diving with these ultimate predators, to swimming with the biggest fish, to overcoming their deepest fears when they come face to face with a great white shark. The film explores the behavior of shark species that have been in existence since a million years before the dinosaurs -- the sand tiger shark, great white shark, scalloped hammerhead shark, gray reef shark and whale shark. By immersing audiences in the natural habitat of these sea creatures, the film demonstrates that they are not -- as they are often portrayed in film -- wicked man-eating creatures, but wild, fascinating and highly- endangered animals.

  • Deep Sea 3D, narrated by award-winning actors Johnny Depp and Kate Winslet, presents sea life in a whole new way. Through IMAX 3D's immersive technology, audiences get an up-close look at the humorous, threatening and sometimes peculiar behavior of sea creatures as they interact with one another. New and visually-stunning, this underwater adventure transports viewers deep below the ocean surface where they experience the sensation of swimming beside a giant turtle, escaping the jaws of a man-eating shark, and coming face-to-face with some of the most unique and colorful creatures on the planet from the bizarre rainbow nudibranch crawling along the sea bottom to the Pacific octopus.

  • Wild Safari 3D smashes the boundaries for the giant screen, taking audiences on an unforgettable South African safari via state-of-the-art live-action 3D cinematography. The first-ever 3D wildlife film experience, this film offers the real experience of searching the bush to see wild animals up-close. From their virtual seat in an open-air vehicle, audiences take a 3,000-mile ride through wildlife reserves and come face-to-face with Africa's most exciting and dangerous animals -- the elephant, the Cape buffalo, the rhino, the leopard and the lion -- known as the "Big Five." A trip of a lifetime, this extraordinary film conveys a passionate appreciation for the beauty and grace of creatures that have only recently been brought back from the brink of extinction.
"These IMAX 3D films are unlike anything Myrtle Beach has seen before," said Murray Mold, national marketing director of DCI. "Shown on our giant screen, and with our state-of-the-art surround sound, the films will provide audiences with a totally immersive experience that will make them feel as though they are actually in the movies they view. These films will be the Grand Strand's must see attractions this summer."

DCI's IMAX 3D Theatre is located at Broadway at the Beach, a 350-acre entertainment complex located in the heart of Myrtle Beach. The shopping, dining and entertainment complex was the winner of the 1997 and 1999 S. C. Governor's Cup Awards. The state-of-the-art theater building will be an attraction itself, with a new spectacular exterior design and a lobby with displays that will both educate and amaze.

More information about IMAX 3D at Broadway at the Beach is available online at http://www.IMAX3DmyrtleBeach.com or by calling (843) 448-IMAX or 1-866-43D-IMAX.

Western Michigan University production uses stereo projection onstage
3D-News Posted: Sunday, April 8, 2007 (9:58 UTC) | Posted By: Webmaster

An upcoming theatrical production at Western Michigan University will push the limits of performing arts by harnessing stereoscopic 3D projections, motion capture, computer-generated imagery and other technologies used in films, computer games and theme parks.

WMU's production of Christopher Marlowe's "Doctor Faustus" marks the culmination of a yearlong research project to test and expand the ways in which interactive technology can be applied to live theatre and dance. Last February, project director Kevin Abbott and a team of collaborators from WMU's College of Fine Arts and Office of Information Technology were awarded a $289,448 Digital Media in the Performing Arts Innovation Grant to turn a "truly transformational" idea into an onstage reality.

As a multimedia specialist, Abbott was extremely familiar with the technologies used to create special effects and a sense of reality in the fictional worlds of film, IMAX and computer gaming. He wondered if these same technologies could be used to transform live theatre. Abbott and his team got to work, and after a year that was both grueling and exciting, he says the end result is the first theatre production ever to use live motion-captured characters and the first to present all of the imagery using live stereoscopic 3D projections.

The audience of "Doctor Faustus" at WMU will witness an on-set motion-capture performer "puppeting" dozens of larger-than-life characters. Digital technology allows for the creation of such magical characters as Mephistopheles, whose 20-foot wingspan dominates the stage. It also adds a 30-character animated troupe, to perform alongside the "real" chorus in the opening act.

"The use of digital technology is not right for every production," Abbott says. "But with a storyline like 'Doctor Faustus,' full of so many magical creatures and supernatural events, it can be used to enrich the experience and transport the audience in a different way."

An Elizabethan drama, "Doctor Faustus" is about a scientist who sells his soul to the devil in exchange for the knowledge of the world. It is thought by some to be an iconic tale of the breakdown that can occur when a person chooses material gains over spiritual integrity. "Doctor Faustus" is showing at WMU's Shaw Theatre in the Gilmore Theatre Complex, Thursdays through Sundays, April 12-22. Tickets are available at (269) 387-6222 or http://www.wmich.edu/theatre.

iZ3D Begins North American 3D Promotional Tour
3D-News Posted: Sunday, April 8, 2007 (9:54 UTC) | Posted By: Webmaster

Z3D, LLC, manufacturer of the trend setting iZ3D TM 3D monitor for gamers, started a promotional tour to the most popular gaming facilities in North America. The tour will include 14 iGames facilities, the world's leading game center organization. A raffle for five iZ3D 17" 3D monitors will be conducted at the end of the tour.

The tour began this Friday April 6, 2007 at the popular iGames Sin City PC in Las Vegas, NV. Additional tour information is available at http://www.iz3d.com.

"This tour is an opportunity for gamers to see and use the monitor and experience the jaw-dropping thrill of 3D. Our rep will be in each game center for one day, ready to answer any questions. Tour attendees will have opportunity to enter a raffle, to win one of 5 of our 17" iZ3Ds awarded after the tour ends," stated David Chechelashvili, Vice President of Marketing for iZ3D LLC.

"Our monitors are the beginning of the next trend in immersive video and game viewing. Many movies are now first shown in 3D and then in 2D for mass distribution. Most current games are designed for 3D viewing. Our upcoming 22" widescreen 3D monitors are ideal for casual to professional gamers or 3D movie buffs. Our 3D technology is compatible with almost all current gaming, word processing or web-surfing activities," commented Chechelashvili.

"The iZ3D monitor offers great image quality, a wide viewing angle and accommodates multiple users. It does not give players headaches, motion sickness or disorientation as earlier 3D versions did. This allows for extended periods of game play," Chechelashvili concluded.

The bright 17" demo units with 3D LCD technology makes it possible to view realistic 3D images with the provided polarized glasses. The touch of a button switches the display to 2D viewing for applications such as word processing, spreadsheets or e-mail, with the same clarity expected from a normal LCD monitor.

The new 22" widescreen monitor offers 1680 x 1050 resolution, up to a 170-degree viewing angle, 5 ms response time, 600:1 contrast ratio, 16.7-million colors, and requires a video card with two connectors. The monitor will be available in May and priced at $999.00.

Stereoscopy.com 3D-News (ISSN: 1612-6823) is published monthly by Stereoscopy.com, P.O. Box 102634, 70022 Stuttgart, Germany.
Editor-in-Chief: Alexander Klein.

Worldwide subscriptions to the electronic version of the Stereoscopy.com 3D-News are provided free of charge.

Material in this publication is copyrighted © by Stereoscopy.com. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

Subscribe to our mailing list, and receive the latest 3D-News items by E-Mail!
Just enter your E-Mail Address below:

Please do not forget to visit the Stereoscopy.com Bookshop, offering the world's largest selection of books in 3D and about 3D.
Learn More Click Here to Pay

Button left Back to the Stereoscopy.com 3D-News Page
Button left Back to the Stereoscopy.com Homepage
Button up Back to the Services Page

Last modified on August 31, 2006

Copyright © 2000-2018 by Stereoscopy.com and Alexander Klein. All rights reserved.