3D-News Archive April 2009

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TDVision Selects Magnum Semiconductor for World's First Full HD Stereoscopic 3D Real-Time Encoder for Broadcast and Blu-Ray(TM) Applications
3D-News Posted: Sunday, April 19, 2009 (12:25 UTC) | Posted By: Webmaster

TDVision Systems announced it has selected Magnum Semiconductor for the development of the world's first and only Full HD stereoscopic 3D (1920x1080 per-eye) real-time encoder.

The groundbreaking system applies TDVision's "Encode Once, Deploy Everywhere" methodology to HD stereoscopic 3D digital video streams, resulting in an H.264 3D-Ready video format that can be deployed on Blu-Ray(TM)disc and broadcast platforms, such as Cable, Satellite and IPTV, and for studio dailies as well as live-event streaming to cinemas.

The system uses TDVision's patented 2D Delta TDVCodec technology to compress the video streams at full resolution while maintaining backward compatibility with all existing 2D displays in 2D HD, as well as forward compatibility with all existing and future 3D-ready displays and methods.

The system does comparison between left and right source frames, compresses the video information based on redundancies between the two, resulting in stereoscopic compression at less than 200% of a 2D video stream. TDVision's 2D Delta TDVCodec is referenced by ISO, JVT and MPEG as a core patent for future stereoscopic 3D video standards.

"Legacy solutions for stereoscopic 3D broadcasts have recently produced resolutions as low as 640x720 per eye on a 2K digital cinema screen. Audiences tune into 3D live event broadcasts for a premium experience and they expect HD resolutions. TDVision is committed to 3D HD on all delivery platforms, including broadcast, streaming and optical disk, as well as for all possible content, including live events and movies at quality levels that match the original's," said Ethan Schur, Chief Marketing Officer at TDVision.

To achieve practical bit rates, without compromising quality and resolution, TDVision has selected Magnum Semiconductor, leader in professional-grade video processors to provide real-time compression and decompression for stereoscopic video streams. Magnum's DXTPro family of advanced multi-core media processors supports multiple video standards, such as MPEG-2, H.264 and VC-1, at full frame-rate 1080p60 encoding, decoding and transcoding. The DXTPro provides a single platform for all segments of the broadcast chain, from contribution to production to distribution. Its scalable and flexible multi-core architecture delivers highest channel-density, highest quality and lowest bit rates.

"Our DXTPro video processors provide maximum flexibility in encoder toolsets and implement our advanced algorithms for Full HD 1080p60, multi-standard H.264 and MPEG-2 encoding, decoding and transcoding for superior quality and bit rates required for stereoscopic 3D video broadcast and Blu-Ray(TM) applications. We are pleased to work with TDVision, a pioneer in stereoscopic 3D HD video processing, to bring state-of-the-art 3D-capable video codec products to market," said Bob Saffari, VP of Marketing at Magnum Semiconductor, responsible for broadcast and set-top products.

According to soon-to-be-published research by Futuresource Consulting, 3D is on track to become the next major revenue generator for the home entertainment industry, potentially causing more of a consumer impact than the migration to HD.

"Hollywood is making an ever-increasing commitment to 3D movies for theatrical distribution," says Jim Bottoms, co-founder of Futuresource. "The target now is to bring a high quality 3D viewing experience into the home. The broadcast and gaming industries, consumer electronics companies and all those behind Blu-Ray(TM) are poised to propel these technologies through into the mass market. Over the next 12 to 18 months, the industry will intensify its efforts, and although there is much to be done in terms of finalizing specifications, we fully expect to see consumers enjoying the benefits of 3D in the home as early as 2010," he continued.

The MAGIC-II Telescope is ready to team up - in Stereo!
3D-News Posted: Thursday, April 16, 2009 (5:09 UTC) | Posted By: Webmaster

Together with the MAGIC-I telescope, MAGIC-2 allows stereoscopic observations using these two largest gamma-ray telescopes. Astronomers can explore sources of very-high energy gamma rays. The astrophysical study of particle acceleration processes in celestial objects could lead to fundamental insights into the dynamics of the so-called non-thermal Universe.

The MAGIC collaboration will celebrate the first light of their second MAGIC (Major Atmospheric Gamma-ray Imaging Cherenkov) telescope on the Canary island of La Palma on 24 and 25 April 2009. The event will mark the completion of the second telescope and the startup of the second phase of the experiment, MAGIC-II.

The mission of MAGIC-II is to discover astrophysical sources of very-high energy gamma radiation. This radiation traces the most violent processes in the Universe, and originates from, e.g., supernova remnants, pulsars, and active galactic nuclei. Profiting from the excellent atmospheric conditions at the Roque de los Muchachos observatory at 2200 meters above sea level, the two MAGIC telescopes are able to detect the gamma rays through short, faint blue flashes of the so-called Cherenkov light, which are produced when gamma-rays enter the Earth's atmosphere. With two 17-m diameter mirrors, the MAGIC telescopes are the largest Cherenkov gamma-ray telescopes in the world.

Already the first MAGIC telescope, in operation since 2004, could establish a wealth of outstanding results, including the detection of the two extremely distant gamma-ray emitting active galactic nuclei, and limits on the gamma-ray emission of the mysterious gamma-ray bursts. MAGIC also recently established pulsed very-high energy gamma-ray emission from the Crab pulsar.

To study very high energy gamma-rays with an even higher sensitivity and resolution, the MAGIC Collaboration began the construction of MAGIC-II in 2005. MAGIC-II is similarly constructed as the first MAGIC telescope. The new telescope consists of a tessellated mirror of 247 square meters. The mirrors are supported by a light-weight carbon fiber reinforced plastic tube structure. Together with a powerful drive system, this permits MAGIC-II to be directed in any direction of the sky within 40 seconds, allowing the fast follow-up of gamma-ray bursts. The telescopes are situated 85 meters apart, allowing them to be operated stereoscopically.

The scientists expect to find many more and exciting sources of gamma-radiation. Apart from studying the sources themselves, they will also be able to contribute to a deeper understanding of the evolution of the Universe, and to the advance of fundamental physics, by searches for Dark Matter or the existence of Quantum Gravity. First results of MAGIC-II are expected in the early summer 2009.

The MAGIC telescopes were built and are operated by a large international collaboration, currently including about 150 scientists from Germany, Italy, Spain, Switzerland, Poland, Finland, Croatia, Bulgaria and the United States of America.

They have shared the construction costs of approximately 4 million Euros. Besides the Max Planck Institute for Physics (Munich), which has a leading role in MAGIC, the Universities of Würzburg and Dortmund, and the Deutsches Elektronen-Synchrotron (Zeuthen) are further German partners.

The first light ceremony of MAGIC-II on La Palma will include a half-day scientific seminar on 24 April 2009 on the MAGIC Project. The ceremony at the MAGIC site will take place on 25 April 2009.

fmx/09 from May 05 through 08 in Stuttgart, Germany
3D-News Posted: Tuesday, April 14, 2009 (21:35 UTC) | Posted By: Webmaster

The digital community gathers at fmx/09 – 14th International Conference on Animation, Effects, Games and Digital Media at the Haus der Wirtschaft in Stuttgart, Germany.

fmx/conference presents and reflects upon the latest trends in an extraordinarily dynamic industry. And one trend can be seen very clearly throughout animation, visual effects, games and postproduction: story is king. Computer-generated imagery or effects are only effective to the degree that they serve a suspenseful and overwhelming narration.

Advancements in 3D Stereo will be brought into focus in a series of talks and full-length screenings. Bolt director Chris Williams reveals Disney's stereoscopic approach to story, and further experts walk through the making of Coraline and Monsters vs. Aliens. Complementing these film projects, FMX delves into further commercial stereo3D applications such as games, theme parks, corporate presentations, sport coverage and even home entertainment.

Another highlight, featuring stereo will be fmx/forum: the Business Platform for the Digital Industry. fmx/forum revolves around the market and education aspects of digital image-making. The fmx/workshops and courses, the fmx/suites and product presentations, the exhibition fmx/expo – all open manifold opportunities to learn, test and exchange. Hot topics at fmx/forum are 3D stereoscopy, rendering, modeling and design, special effects, character animation, workflow solutions and postproduction. Of particular interest are the workshop constellations that arise when international software companies team up with German production houses – such as Side Effects, Black Mountain and Axis Animation are doing, or weltenbauer with Pixomondo. Among this year's highlights are contributions from two legendary studios: Disney invites to a specialist exchange and peer portfolio review. And Pixar reveals upcoming enhancements to its coveted software RenderMan.

Last - but not least - invaZion '09: behind the mysterious title is the very first competition for stereoscopic short films, called into life by more3D, producer of 3D projectors. Industry giants such as Shelley Page (DreamWorks), Rob Engle (Sony Pictures Imageworks) and Christophe Héry (Industrial Light & Magic) select the winning films, which will be screened in due pomp and splendor. More information can be found at http://www.invazion.org

fmx/09 is an event by Filmakademie Baden-Wuerttemberg in cooperation with VES Visual Effects Society, AIAS Academy of Interactive Arts and Sciences, ACM Siggraph and 5D Conference. It is funded by the Ministry of State Baden-Wuerttemberg, the Ministry of Economic Affairs Baden-Wuerttemberg, MFG Baden-Wuerttemberg Public Film Fund & Public Innovation Agency for Information Technology and Media, the FFA German Federal Film Board, and the Medienboard Berlin-Brandenburg. It is organized by the Institute of Animation, Visual Effects and Digital Postproduction at Filmakademie Baden-Wuerttemberg, and NX Publishing.

For more information, see http://www.fmx.de

3D-News Posted: Tuesday, April 14, 2009 (20:44 UTC) | Posted By: Webmaster

Several new exhibitions will take place at Portland's 3D Center during the next weeks and months:

The City Quakes: The San Francisco Earthquakes of 1906 & 1989 by Robert Bloomberg - In the STEREO THEATRE: May 7th - May 31st, 2009

The San Francisco earthquake and fire of 1906 was the worst national disaster in American history and the first to spark a world-wide media frenzy. Stereo card companies produced scores of 3D cards which brought the devastation into living rooms around the globe.

This show includes photos never before seen in 3D, as well as dramatic images of the 1989 Loma Prieta earthquake.

Unseen Ellis Island by Sheldon Aronowitz and Gary Schacker - In the STEREO THEATRE: Continuing through May 3rd, 2009

Unknown to most is that the activities of Ellis Island were documented in 3D and printed as a collection of stereocards. "Unseen Ellis Island" combines these rare images with a new series of 3D photographs by Sheldon Aronowitz and Gary Schacker who, after years of red tape, were allowed access to Islands 2 & 3 which have never been restored.

History of the Stereo Card organized by the 3D Center - In the GALLERY: Continuing through May 3rd, 2009

This modest exhibition presents an almost random sample of a few interesting images that became available to its organizers and includes large anaglyph photographic prints scanned from stereo cards by Shab Levy.

"History of the Stereo Card" is being mounted in conjunction with an exhibition on the history of 3D which is being produced by the 3D Center at the Oregon History Museum "1 Brain 2 Eyes = 3D" runs March 12th through September 6th, 2009.

A Rose is a Rose is a Rose in 3D! stereo paintings by Abe Fagenson - In the GALLERY: May 7th - June 28th, 2009

The 3D Center is excited to be presenting the work of Abe Fagenson for the first time in Portland. Abe's cross-view stereo acrylic paintings were featured in the gallery exhibition at the 2008 NSA (National Stereoscopic Assoc.) convention in Grand Rapids, MI and an interview by Ray Zone appeared in the November/December 2008 issue of Stereo World. Here are excerpts from that interview:

"In the early fifties, we moved to the San Fernando Valley and started raising a family. Montgomery Ward had a big sale on 3D cameras. It was the Stereo Realist. I was just beginning to see 3D in movies. 'Wow!' I said. 'This is real. It's fantastic!' I had to get the camera. I tried it. It was fantastic and from that moment on everything had to be stereo for me....

As time went by, I remember being in an airplane. It was in the early 1990s, I was looking at a magazine and saw this random dot stereogram. I said 'I've got to learn how to do this.' I started buying books on the random dot technique, anaglyphic images, anything I could find. So I started with anaglyphic drawings. If you separate them and use a cross-eyed technique you've got stereo. I started with little sketches and sure enough, they were 3D."

Included in the exhibition will be some of Abe's new rose series paintings. Portland, the Rose City, has hosted an annual Rose Festival for over 100 years, so it is highly appropriate that the 3D Center is able to feature these new works in the spring to coincide with the Festival. More information about Abe's work can be found at http://www.abefagenson.com.

The 3D Center also houses a collection of antique and contemporary stereo cameras, viewers and other devices. Information panels and interactive displays explain the phenomenon of 3D vision. The Center's collection of stereocards are available for viewing and the reference library is open to visitors. There are daily 3D slide projections.

Open Thursday to Saturday from 11am to 5pm, Sunday from 1pm to 5pm. First Thursday 6-9pm. Admission $5 adult (over 15), Free all day First Thursdays. 1928 NW Lovejoy, Portland/Oregon, USA. Tel.: 1 (503) 227-6667, Web: http://www.3dcenter.us

iZ3D Offers $70 Discount on 3D Monitors for 30 Days Company Apologizes for Website and Online Store Outage
3D-News Posted: Tuesday, April 14, 2009 (20:26 UTC) | Posted By: Webmaster

iZ3D Inc., designer, developer and pioneer of advanced stereoscopic 3D visualization systems apologizes to its customers, fans, and other website visitors for the recent www.iZ3D.com website outage. During the outage, access to the company's 3D drivers, forums, support, and sister-site, www.3Drulez.com, remained available.

"I personally apologize to our customers and 3D fans. As a way of saying 'thanks for your loyalty and patience' iZ3D is offering an instant $70 discount with the coupon code "website" for monitors purchased on our site http://www.iZ3D.com in the next 30 days," said Thomas Striegler, CEO iZ3D Inc.

Software incompatibilities with patches applied by the website's host crippled its ability to publish dynamically generated pages. The company has taken numerous actions to ensure that this type of outage does not happen again.

"iZ3D is committed to making the best 3D experience possible for its customers. As such, we've accelerated the development already underway of a completely new web experience with great opportunities for customers to begin the transition from 2D to 3D. We invite customers that have purchased iZ3D monitors to join in the final designs of the new site. To participate in the process, send your ideas and wish lists to web3D@iZ3D.com," commented David Chechelashvili, VP Marketing iZ3D.

This offer cannot be combined with any other iZ3D product coupons or promotional discounts. iZ3D brand monitors are top-of-the-line 2D monitors the entire family can use for everyday applications. Then, with the push of a button, users can put on a pair of 3D-glasses and immerse themselves into a favorite off-the-shelf game in stunning 3D.

Live 3D Keane Performance Successfully Simulcast to Web, Cinema & TV
3D-News Posted: Tuesday, April 14, 2009 (20:24 UTC) | Posted By: Webmaster

UK band Keane made history on April 2nd, when they played a live gig in the Abbey Road Studios and simultaneously transmitted it in 3D to the web, cinema and HD TV.

The 3D music event co-produced by Sky, Nineteen Fifteen and 3D production and technology specialist Inition was webcast to Keane's official website and broadcast over a high definition satellite transponder to Vue Entertainment's flagship cinema in Leicester Square and to several 46 inch HD TVs at Abbey Road Studios.

The 3D event used Vue's satellite infrastructure installed for the many 2D live broadcasts the cinema chain has hosted over the last 18 months including Take That live from the O2, the British Grand Prix, and a series of operas and ballets from the Royal Opera House. Inition installed Sensio’s 3D equipment to upgrade Vue's systems to enable a live 3D broadcast.

10,000 fans registered for pairs of red/cyan 'anaglyph' glasses via the website ahead of the gig whilst viewers at the Vue cinema and watching the Sky feed used polarization based glasses

Tim Richards, CEO for Vue Entertainment said, "We are delighted to have successfully broadcast the first live 3D cinema broadcast in the UK and with over 200 3D screens planned for roll-out across the Vue circuit by early 2010, we look forward to offering exciting 3D live broadcasts to our customers very soon."

Andy Millns, Director of Inition 3D Productions commented: "Vue has been a pioneer of the digital 3D format from the beginning and it’s great to work with them on this ground breaking live broadcast. Together we have proved the technology and expertise exist for successful 3D cinema live broadcasts, all the way from 3D camera to digital 3D projection."

XpanD Powers 3D Cinema in Xtreme Cinemas in Czech Republic
3D-News Posted: Tuesday, April 7, 2009 (7:52 UTC) | Posted By: Webmaster

XPAND, an international industry leader in 3D digital cinema technology, powered four Xtreme Cinema theaters in the Czech Republic to provide top-quality 3D movie-going experiences. XPAND's new X101 series 3D glasses and other system components were installed by Xtreme Cinema's technical support and service arm, XCData Ltd., in theaters in Prague, Louny, Sokolov and Dobrany.

"We are extremely pleased to ally with Xtreme Cinemas in providing leading edge, digital 3D cinema in the highest quality presentation format to moviegoers in Eastern Europe," says XPAND CEO Maria Costeira. "As a dynamic, growth oriented company with considerable technical expertise, Xtreme Cinemas is helping to define the modern movie experience." Xtreme Cinemas Ltd is currently pursuing the expansion of its cinema network into the Slovak Republic, Hungary and Poland.

XPAND has just rolled out the X101 Series 3D active glasses in a sleek, new model providing increased efficiency, durability, customer comfort and exhibitor convenience. The glasses interface with an XPAND infrared emitter box to create high-quality stereoscopic 3D with any DCI compliant digital cinema projection system. XPAND's patented "pi-cell" technology works as a rapid stereoscopic shutter to deliver the alternate right- and left-eye images with optimal brightness, steadiness, depth and clarity.

Having more than 400 installations in digital cinema venues worldwide, with a leading market position in Europe, XPAND has taken a commanding lead in the 3D technology race to deliver superior stereoscopic active technology. Additional products and additional ventures will be announced in the coming months, as the company continues to grow its base of installations and develop a robust line of applications to serve the rapidly growing 3D exhibition industry.

Memphis Based Company Proves the World is Not Flat with Innovative 3D
3D-News Posted: Tuesday, April 7, 2009 (7:49 UTC) | Posted By: Webmaster

THE WORLD ISN'T FLAT! It seems the marketing world can't get enough depth as American Paper Optics rattles off another 16,000,000 3D glasses for five Time, Inc. publications all on newsstands this week. This mega-order, manufactured by the Bartlett, Tennessee based company, came on the heels of the 130,000,000 piece order American Paper Optics produced for the Super Bowl commercials. These glasses are being distributed in People, Time, Fortune, Entertainment Weekly, and Sports Illustrated to enhance and bring to life both editorial photos as well as full page 3D ads for heavy hitters including McDonalds®, DreamWorks Animation, Intel®, and Hewlett Packard.

American Paper Optics, the world's leading manufacturer and marketer of 3D glasses, has now delivered over 200,000,000 units in the 1st quarter of 2009. John Jerit, president and founder of American Paper Optics, has been touting the low cost-big impact of 3D promotions for over 19 years and has manufactured 3D glasses for DVD, movies, magazines, theme park rides, as well as for more unusual applications such as 3D tennis shoes, Easter eggs, puzzles, and cereal boxes.

Jerit says, "We are gearing up for the interest in 3D for DVD and publishing spawned by Hollywood's continued strong push for bringing the 3D experience to the big screen." American Paper Optics, currently under expansion and doubling their facility size, was able to manufacture the 16,000,000 ColorCode ® 3D inserts for Time, Inc., in less than 60 days delivering a depth defying knockout punch.

Bitmanagement and IPL contract on joint distribution of cave systems
3D-News Posted: Tuesday, April 7, 2009 (7:17 UTC) | Posted By: Webmaster

The 'Institut für Produktmanagment und Logistik GmbH' (IPL) in Germering near Munich Germany and 'Bitmanagement Software GmbH in Berg near Munich, entered into an agreement for a permanent partnership. The objective of the agreement is the joint marketing of virtual reality cave systems, developed from IPL and provided by the required stereoscopic software from Bitmanagement. The IPL cave systems are cheaper than conventional solutions by up to 75 percent. This means that a higher number of mid-sized companies can The visualization of the Round Cave benefit from the manifold advantages offered by Caves.

Cave systems are dedicated to render objects and environments in a real stereoscopic view. The new cave development is called round Cave, which means the projection-walls are generating a nearly closed circle which allows a panoramic view of about 260°. The rounded projection walls actually intensify the 3D immersive effect as compared to edged (squared) systems.

With the new solution IPL (Institut for Product-Management and Logistic) has developed a low-priced cave system by assembling commercially available standard-hardware components (roughly speaking from the shelf), offering 75% less expenses, says Prof. Dr. Meier, CEO of IPL. Thus smaller companies can also use the manifold cave applications in high quality. Possible applications range from medical surgical preparation, design studies and construction details, presentation of prototypes to facility planning, architecture and the creation of virtual models in the construction and plant engineering area. Even in motor cars the behavior of occupants and in aircrafts the behavior of passengers especially in critical situations can be realistically simulated.

The core of a cave is the stereoscopic 3D software responsible for visualization of scenes and environments as well as to offer the users to interact with the displayed objects. Based on our 3D software package one can generate a model of a projected factory or planned factory enlargement in a virtual environment in the cave before execution, explains Peter Schickel, CEO of Bitmanagement Software. Up to five persons can walk through the cave and test the details of future machine capacity or the volume of the inventory or its output. Even the lighting installation at the future workplaces can be tested for ergonomic correctness.

Both partners have agreed upon an online distribution model besides the conventional way of distributing. The online model offers the advantage for customers to receive detailed assembly instructions as well as necessary data for purchasing the required hardware components - free of charge and full functionality. The user can download the appropriate software for testing purposes from the internet in any corner of the world. As soon as the user acquires a license for BS Cave the Bitmanagement logo on his screen will disappear.

Stereoscopic 3D at the 2009 NAB Show
3D-News Posted: Tuesday, April 7, 2009 (7:16 UTC) | Posted By: Webmaster

The 2009 NAB Show will be offering comprehensive 3D programming again this year, as well as a host of stereoscopic 3D premieres.

One nexus of activity is Monday afternoon. First Henry Selick will keynote about creating an optimal brew of traditional and new technologies (3D of course), and speak about "Coraline" in this context.

After Selick's address, BSkyB's director of strategic product development and 3D honcho, Gerry O'Sullivan, will unveil lots of stereo 3D footage from the network's library – sports, serial programming, concert, and possibly the first opera—in his speech about 3DTV. Sky has been actively pursuing digital 3DTV and is in an enviable position to press the go button because it both creates and distributes its own programming.

The afternoon ends with the 3-D alternative content supersession in which Globo TV's director of research and development Jose Dias will present the first footage from last month's Carnival 3D/Rio de Janeiro production. He will do so as part of a panel discussion that will include execs from the NBA, AEG Network Live, Cinedigm and Sky.

There is also the Digital Cinema Summit, which is primarily devoted to 3D and will include keynotes from Mark Zoradi, president, Walt Disney Studios Motion Picture Group, and Patrick Lussier, director of My Bloody Valentine, as well as a highly-anticipated post mortem on recent live 3D sports broadcasts (NFL and NBA). Finally, there will be a making of session about Pixar's "Up" in the Digital Content Theater.

The NAB Show is April 18 – 23 in Las Vegas, http://www.nabshow.com

XpanD Debuts the X101 Series 3D Glasses at ShoWest and a Host of 3D Support Products to Fulfill Exhibitor Demand
3D-News Posted: Tuesday, April 7, 2009 (7:12 UTC) | Posted By: Webmaster

XpanD, the international authority in 3D cinemas and technology platforms, officially displayed its newest model of 3D glasses – the X101 Series - at ShoWest, the leading industry event for motion pictures, March 30-April 2. The X101 Series 3D active glasses are considered to be the most sophisticated technology in today's marketplace for viewing stereoscopic 3D digital cinema. They were developed by XpanD in response to customer demand and exhibitor preferences for an upgrade that delivers a sleek, stylish, lightweight form factor with superior imaging, clarity and brightness. Several new features of the X101 3D glasses enhance the movie-going experience for theater patrons while simplifying overall operations for the exhibitors.

XpanD will exhibit its full line of 3D cinema system components, products and services, which combined offer exhibitors a "total product package." One of these essential support products, include a new 3D Glasses Trolley for ease with distribution, collection and inventory controls, as well as a streamlined process for sanitizing glasses with disposable wipes, both which will be presented in Palace Suites 6 & 7 along with a special 3D theater environment.

"The future of 3D cinema is here and XpanD is 3D's future success – for an array of markets beyond commercial and institutional theaters, with hospitality venues, touring shows, live events and gaming," says Maria Costeira, CEO of XpanD. "We've built a successful international business combined of technical excellence, creativity and affordability. Our new X101 Series is based on what exhibitors told us they needed in order to have the best 3D movie experience for their patrons, the best 3D system performance and most cost-effective 3D solution with environmental awareness. As a result, our orders and installations are skyrocketing, and we've taken the necessary steps to double production to meet the demand. We are committed to providing exhibitors with a complete 3D cinema solution."

The core 3D viewing technology is XpanD's specialized, fast-switching liquid crystal cell that provides rapid, stereoscopic shutter action to deliver alternate right- and left-eye images. Hallmarks of the new X101 Series glasses are long-range encrypted IR signal activation, environmentally friendly diodes, a power-saving auto on/off mechanism and solid construction with built-in flex points and replaceable batteries that extend product life, meaning greater returns for exhibitors. This light-efficient technology delivers the brightest possible picture and saves projector lamp power and the glasses also feature compatibility with DLP cinema chips, and a choice of two elective anti-theft systems.

This winning 3D total package gives moviegoers the most high-end individual experience while benefiting exhibitors with less operational time and expense.

New 3D theatre at Bletchley Park shows how Enigma codes were broken
3D-News Posted: Tuesday, April 7, 2009 (7:10 UTC) | Posted By: Webmaster

BCS President, Alan Pollard, unveiled a 3D theatre; the latest attraction at Bletchley Park (near London) recently. The theatre will show a short film explaining how the Enigma machine worked and how the Turing-Bombe was used during World War II by the German army and air force for communication between commanders and the field.

Alan said: "This is an exciting project allowing visitors to gain a real insight into both machines and the invaluable contribution made by Bletchley Park's code breakers to the war effort."

A working party of the BCS Computer Conservation Society (CCS), led by John Harper has spent 13 years rebuilding and conserving the Turing Bombe and Colossus machines at Bletchley Park.

Chairman of the CCS, David Hartley, explains: "This new attraction will make use of the 3D photographs taken by Mike Hillyard, a member of the CCS who took part in the rebuild and captured the process for posterity. As well as taking the photos, Mike and his son Paul designed and built the equipment that enables the show to be seen by the public at the press of a button at any time of the day."

The pictures were also used as the basis for a UK contribution at the International Stereoscopic Union Congress at Boise, Idaho during summer 2007, produced by Bob Aldridge, President of the Stereoscopic Society. After seeing the show, Bletchley Park Director Simon Greenish offered to fund equipment to allow it to be presented in a special theatre for visitors to Bletchley Park.

Simon Greenish said, "This is a wonderful achievement and I would like to thank Mike and Paul Hillyard for their hard work". He continued, "The show is an excellent way to easily absorb the story of how the Bombe machine helped crack the wartime German Enigma codes. The 3D Theatre will be yet another tremendous bonus to the visitor experience here at Bletchley Park."

Burton's Alice in Wonderland Gets IMAX 3D Release
3D-News Posted: Tuesday, April 7, 2009 (7:04 UTC) | Posted By: Webmaster

Walt Disney Studios Motion Pictures and IMAX Corporation announced that Alice in Wonderland, directed by Tim Burton and starring Johnny Depp as the Mad Hatter, Anne Hathaway as the White Queen and Mia Wasikowska as Alice, will be released to IMAX® theaters simultaneously with the film's wide release on March 5, 2010. The special IMAX® 3D release will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® with IMAX DMR® (Digital Re-Mastering) technology. This is the third film confirmed out of the five-film agreement between IMAX and Disney, which was announced on November 19, 2008.

Commenting on the announcement, Mark Zoradi, president, Walt Disney Studios Motion Pictures Group, said, "If ever there was a film that cried out to be presented in Disney Digital 3D(TM) and the premium IMAX 3D format, Tim Burton's fantastic interpretation of 'Alice in Wonderland' is that film. This is going to be an eye-popping cinematic experience as Tim takes moviegoers down the rabbit hole and into the dimensional world filled with incredible characters, sly humor, and wild adventures. Disney's partnership with IMAX is taking shape with two amazing films already on the schedule. We look forward to working with them in bringing exciting new experiences and quality entertainment to IMAX screens around the world."

"We think that Disney's new 'Alice in Wonderland' is exactly the type of 3D story telling that will resonate with IMAX audiences," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "We believe our worldwide commercial theatre network will be approximately 50 percent larger by the time this film is released, giving more and more people a chance to experience the magic of Disney in IMAX."

"'Alice in Wonderland' is a fantastic addition to our 2010 film slate," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Combining a beloved Disney classic re-designed through the imagination of Tim Burton's creative vision with these incredibly outrageous characters and world class actors certainly makes for an event-status film, and we're pleased to add another level of excitement to this highly-anticipated movie."

Visionary filmmaker Tim Burton will put his distinctive touch on the combination live-action and performance capture version of Lewis Carroll's classic tale "Alice in Wonderland." The all-star cast includes Johnny Depp, Anne Hathaway, Helena Bonham Carter, Crispin Glover, Alan Rickman and Mia Wasikowska as Alice.

Dolby Debuts "Buy One Get One Free 3D Glasses" Offer at ShoWest 2009
3D-News Posted: Tuesday, April 7, 2009 (7:01 UTC) | Posted By: Webmaster

At ShoWest 2009, Dolby Laboratories, Inc., announced a limited-time "buy one get one free" Dolby® 3D Glasses offer for exhibitors installing a new Dolby 3D Digital Cinema system. The special promotion will run from April 6 through May 22, 2009.

This promotion coincides with the North American release of Disney/Pixar's Up on May 29, 2009, and will provide exhibitors around the world who purchase and install a Dolby 3D Digital Cinema system during the promotional period with an opportunity to purchase eco-friendly, reusable Dolby 3D glasses at this special price.

"Movie theatre owners around the world are excited by the advantages the Dolby 3D Digital Cinema solution provides, given its superior presentation and environmentally friendly 3D glasses," said John Carey, Vice President, Worldwide Sales, Products and Services, Dolby Laboratories. "This offer builds upon Dolby 3D's already cost-effective solution, and we look forward to expanding the number of Dolby 3D screens to satisfy the growing consumer demand for high-quality 3D screenings."

Mark Zoradi, president of Walt Disney Studios Motion Pictures Group, said, "After many successful Disney Digital 3D™ film releases on Dolby 3D systems, we couldn't be happier with their technology and eco-friendly, reusable glasses solution. With more than 17 upcoming new Disney Digital 3D films, starting with Disney/Pixar's Up on May 29, 2009, we're excited that Dolby has chosen to make such a compelling sales offer of their 3D systems to exhibitors worldwide."

Dolby's unique full-spectrum color-filter technology licensed from Infitec, enabled by the high-tech passive Dolby 3D Glasses, enhances the motion picture experience. The system provides realistic color reproduction and extremely sharp images. The environmentally friendly and reusable glasses can be used repeatedly, significantly reducing the cost per viewing for exhibitors.

3D Film Factory Introduces a New Line of Easy-to-Use, Cost-Effective 3D Camera Rigs
3D-News Posted: Tuesday, April 7, 2009 (6:59 UTC) | Posted By: Webmaster

3D Film Factory, an innovative company specializing in the production of original 3D entertainment and high-quality 2D-to-3D conversions, has developed a line of production-ready, cost-effective, 3D camera systems designed to shoot superior 3D. Developed over the course of several years, with the guidance of veteran stereographers and award-winning filmmakers, these durable, dual camera rigs provide an alternative to the high-priced 3D systems costing ten times as much.

The company has released for sale three select systems; the 3D-SB (split-beam), 3D-SS Indie (side-by-side), and the 3D-SS Pro (side-by-side) models. Each system is designed for a specific production purpose and to accommodate various prosumer and professional grade SD and HD cameras.

"Up until now, only a few high-end facilities offer 3D rigs for sale and they're very expensive", said company president Karl Kozak. "We found most 3D shooters where fabricating their own rigs, because they couldn't afford to buy them, but making a split-beam set-up that really works is hard. There's a lot of trial and error involved. So we're filling a niche, offering great rigs, that shoot incredible 3D, for a fraction of the cost."

The 3D-SB (split-beam) system is constructed using black anodized aluminum that's virtually indestructible and light-absorbing, removable plastic. With a total weight of only 22 lbs., the rig is easy-to-use, allowing for quick set-ups and precise 3D alignment. It's being introduced for a complete price of $1,995.

Split-beam rigs are mandatory for the smaller (6" to 0") inter-axial (camera-to-camera) distances needed for medium and close-up shots. Such inter-axial distances can only be achieved with adjustable camera positions and the use of scientifically engineered glass. During shooting, the image for the horizontal camera passes directly through the glass, while the vertical camera's image is reflected off the front of glass. In effect, the two cameras are stacked sharing almost the exact same field of vision.

"Side-by-side camera configurations can't be used for close-up shots for good reason, it hurts the eyes," said Kozak. "You have to get the cameras closer than camera bodies and hoods will allow for. That's why you need a split-beam rig."

The company's two side-by-side 3D rigs are less complex, but equally necessary in most 3D production situations. Side-by-side systems are specifically designed for filming master to panoramic shots in 3D. In this case, the simple side-by-side camera posture allows for fast, accurate 3D alignment and unobstructed shooting.

Both 3D-SS systems weigh less than 4 lbs., are priced at about $300, and boast inter-axial (camera to camera) distances from about 6" to 24". All of the company's rigs are constructed using a virtually indestructible aluminum frame.

All three camera systems are available. For more information, see http://www.3DfilmFactory.com

Magnetic Launches No-Glasses 3D LCD Products for Europe at Screen Expo London
3D-News Posted: Tuesday, April 7, 2009 (6:47 UTC) | Posted By: Webmaster

Magnetic Media Holdings, Inc., an end-to-end provider of 3D Digital Media products, 3D Displays and services announced the official launch of its Enabl3D™ 3D LCD (no-glasses 3D) products in Europe at the Screen Expo London (April 7/8 at booth C21, Olympia Hall).

"Last week's news that Philips' 3D solutions would be winding down its 3D operation was certainly a blow to consumer introduction of 3DTV technology and we agree with Philips' thinking when it comes to the at-home use of auto-stereo 3D," says Magnetic's Co-Founder and President, James Zahakos. "However, the use of auto-stereoscopic displays for digital signage, advertising, B2B, OEM and soon CAD applications presents an attractive opportunity that is catching like wildfire in the US and abroad. Magnetic's 3D LCD business has never been better."

Magnetic's operation is seeing significant growth as more and more companies are reaping the benefits of deploying Enabl3D™ LCD technology for Digital Signage and Out-of-Home Media instead of standard 2D. Enabl3D™ Technology differs from Philips' "WoWvx" in that it provides a True 3D experience with content that virtually "pops" off the screen--as opposed to Philips' at-home standard of "2D Plus Depth." Magnetic's entire 3D solution has also been built strategically for commercial purposes providing the ability for digital signage networks to upgrade and incorporate 3D into its offering. Magnetic will continue to offer software allowing the conversion of 2D to 3D content.

Javier O. Ruiz, Magnetic's Chief Marketing Officer stated that, "Early on we identified the consumer market as quite a big undertaking for any single company to usher in, especially coupled with the need for broadcasters to again adopt new formats. So we focused our efforts heavily on creating a solution that would address the needs of commercial and industrial LCD market. Now with our main competitors' announcement, that has proved to be a wise and fruitful decision." Ruiz continued, "The 3D market is expanding like never before. Thanks needs to be paid to entertainment moguls, such as DreamWorks' chief Jeffery Katzenberg and 'Titanic' director James Cameron, for pushing 3D front and center. Now with the phenomenal success of 'Monsters vs. Aliens', we are going to see a whole new era of 3D emerging the global markets."
Magnetic's 3D LCD technology is backwards compatible in that it can play both standard and high definition 2D content with little to no loss of resolution of mesmerizing 3D content. All of which can be remotely managed using robust tools that deliver video over a network to a virtually limitless number of displays. Live 2D and 3D can even be incorporated on the fly and this turnkey software package can be integrated with nearly all windows-based digital signage management software platforms using Active X control.

"Magnetic's technology has been aimed, and for several years to come, will be aimed at delivering complete solutions to the commercial signage market," says Magnetic's Co-Founder and CEO, Tom Zerega. "The consumer market is definitely not going anywhere although the runway for 3DTV in the home might be longer given the economic climate. The right timing and the right product are key to enter this space and when that time comes Magnetic will be poised to capture its share of the market. In the meantime," Zerega continued, "Magnetic has a high regard for the capital and time invested by the Philips distributors and resellers and does not want to see their pioneering efforts lost. Therefore, Magnetic is offering free technical support and "welcome" discounts on its products to any Philips distributors and resellers that contact us to ensure that their Company and the 3D industry as whole continue to grow."

Dimension 3 2009, The Forum for the 3D markets
3D-News Posted: Tuesday, April 7, 2009 (6:45 UTC) | Posted By: Webmaster

For its third edition, Dimension 3 will be settle in the department of the Seine-saint-Denis, a region that strongly supports 3D research and production. This move will help the Forum to implement an animation plan in favour of the markets convergence...

From the 2nd to the 4th June 2009, Dimension 3 invites all the actors and professionals of the cinema, TV, video games, entertainment, communication or training industries to one of the most important event of the 3D industry in the world.

Displayed in the Centre National de la Danse in Pantin (5 minutes from Paris), this unique-in-Europe event is a meeting point for worldwide visitors. For 3 days, they will evaluate the maturity of the creation and visualization solutions dedicated to the 3D images and their application programs. This year, a space for the 3D production promotion will be added to the Dimension 3 professional exhibition area. In this Espace CREA the producers will present 3D content and their know-how. Added to those areas dedicated to professionals, Dimension 3 Immersion, an area for the visual experimentations, will be devoted to video games, the telephony but also to the 3D marketing tools and will be open to a broader audience. A good opportunity for all to discover, test and try all the 3D novelties!

Moreover, 60 international experts will be gathered at the International Forum dedicated to 3D images. They will talk about technologic, creative and economic topics in Dimension 3 conferences and Master classes.

Display window of the international 3D production, Dimension 3 third edition will carry on its entertaining and didactic ambitions thanks to the Festival travelling in the Seine Saint-Denis department but also to Dimension 3 Discovery, an exhibition about the 3D technologies history.

Supporting the 3D development, Dimension 3 also offers bilingual trainings and helps the emergence of young designers or directors through the Writing Talent Grant.

BSkyB Executive to Present Keynote and Join All-Star Industry Panel on the Future of Stereoscopic 3D at 2009 NAB Show
3D-News Posted: Tuesday, April 7, 2009 (6:40 UTC) | Posted By: Webmaster

Gerry O'Sullivan, director of strategic product development at BSkyB, will give a keynote address and participate in a panel discussion with entertainment industry leaders on the future of 3DTV and alternative stereoscopic 3D (S-3D) at the 2009 NAB Show in Las Vegas.

On Monday, April 20, O'Sullivan will show exclusive new S-3D footage during his keynote address, and share what he has seen while leading the S-3D efforts at the United Kingdom-based content creator and distributor. BSkyB is building an extensive library of wide-ranging, alternative S-3D content, and has demonstrated the ability to deliver high-quality 3DTV to consumers using its existing HD infrastructure and Sky HD set-top boxes. With this new content as illustration, O'Sullivan will examine what it will take to make 3DTV a reality, including how to mitigate intra-industry differences and provide audiences with a first-rate viewing experience.

"We have the technology and ability to create a wide range of top quality 3D entertainment for home audiences," said O'Sullivan. "At the NAB Show, I will look at the challenge the 3DTV community is currently facing: what it will take to deliver this content in a robust and timely manner, to bring the future of home entertainment to consumers now."

Following his keynote address, O'Sullivan will immediately join a high-level panel with executives in music, sports and serial programming from across the globe, including Jonathan Dern, President, Cinedigm Content and Entertainment Group, Steve Hellmuth, Executive Vice President, Operations and Technology, NBA Entertainment, Jose Dias, Director of Research & Development, TV Globo Network, Brazil and John Rubey, President, AEG Network LIVE. The Super Session will be moderated by Eric Taub, entertainment technology writer with The New York Times.

Exclusive S-3D content will be screened for the first time during the panel, including TV Globo's "Carnival 2009 - Celebrating in 3D" and sports and arts content in S-3D from BSkyB.

Sponsored by Sony Digital Cinema Systems and RealD, the executive panel will focus on the future of alternative S-3D content, what is resonating with consumers, and what is coming next. Panelists will explore the kinds of content likely to thrive in S-3D, business models, rights and marketing issues, and ways to differentiate the theatrical from the home experience.

This executive panel is expected to be one of the most compelling at the 2009 NAB Show, with exclusive premiere content and top entertainment executives from the world of music, sports and serial programming offering a glimpse into the immediate future of stereoscopic 3D.

Stereoscopy.com 3D-News (ISSN: 1612-6823) is published monthly by Stereoscopy.com, P.O. Box 102634, 70022 Stuttgart, Germany.
Editor-in-Chief: Alexander Klein.

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