3D-News Archive April 2010

Subscribe to our mailing list, and receive the latest 3D-News items by E-Mail!
Just enter your E-Mail Address below:

Call for entries for 'Short & Sweet 3D'
3D-News Posted: Thursday, April 29, 2010 (20:18 UTC) | Posted By: Webmaster

Short & Sweet (the regular, 2D kind) has been London's only weekly short film festival for four years running. Every Monday night, a selection of the finest short films, music videos and short animations from around the globe are being screened: old films, new films, from established directors to filmmakers that are completely undiscovered. The idea is to inspire all who attend, expose the best talent and ultimately celebrate film. With over 250 people coming each week, this is a great place to network.

Short & Sweet 3D is an exciting new step celebrating independent, maverick, cutting-edge filmmaking in the growing stereoscopic medium. The organizers are are excited to screen a wide variety of content including fiction, documentary, music videos, live action and animation.

Realizing that indie content is going to come to us in a wide variety of formats, the organizers will certainly accept whatever participants feel is the highest quality - but at this time, the organizers can only accept digital submissions. Their preferred choice would be individual left/right AVI files or QuickTimes. The final exhibition format is via the XpanD system, and selected entries will be encoded to DCP for that format.

The deadline for entries is June 1st, 2010.

Entries must be under 15 minutes in duration.

All films in a language other than English must be subtitled in English, unless dialogue or commentary is unnecessary for comprehension and appreciation.

Filmmakers will be notified of selection no later than June 25th, 2010.

Submitting a film to the festival is free! Please head to http://www.shortandsweet.tv/3d for submission forms and more information.

Mytherapy D-Cinema creates rapid-turnaround 3D spot for Panasonic 3DTV launch
3D-News Posted: Thursday, April 29, 2010 (19:26 UTC) | Posted By: Webmaster

Central London post facility Mytherapy D-Cinelab recently beat the clock to complete a stereoscopic 3D commercial for Panasonic Viera 3D full HD TVs.

Panasonic struck an unprecedented deal to sponsor all 3D movies in every VUE and Odeon cinema in the UK. But because the deal started in April, they had only three weeks to come up with a 3D commercial to announce their arrival in the 3D world with the launch of their VT20 3D TV.

The decision was made to convert an existing 2D spot to 3D. "Having worked with Mytherapy D-Cinema on other projects, including the creation of Panasonic's idents for their sponsorship of 'Live At Abbey Road', he was our first port of call," says Ash Bendelow, group account director at Panasonic's agency, Brave. "Our close working relationship with Mytherapy's MD Dado Valentic meant we already knew he was at the forefront of 3D production in the UK. If he couldn't do it, no one could."

Mytherapy used existing 2D-to-3D conversion tools alongside their own proprietary systems. The spot was depth graded and 3D mastered on Iridas Speedgrade. D-Cinema mastering was accomplished using the Mytherapy's D-Cinema mastering system, and testing was carried out using the Dolby 3D Digital Cinema system.

"Working with Dado is like watching a surgeon at work – he's precise, honest in terms of what can be achieved and able to produce miracles," continues Bendelow. "Not only is the client ecstatic with the result, but cinemagoers have been blown away by the spot. It really cements Panasonic's position as the leader in 3D technology. Going forward, we shall be working closely with Dado and Mytherapy to produce specific 3D content and advertising – because he's the best in the biz."

3D Eye Solutions, Inc. Solidifies Presence in 3D Market with Advancements in its Conversion Technology
3D-News Posted: Thursday, April 29, 2010 (19:21 UTC) | Posted By: Webmaster

3D Eye Solutions, Inc. announced that the Company continues to solidify its presence in the 3D Market through continued advancements in its cutting edge 2D to 3D content conversion technology. The Company's state of the art 2D to 3D content conversion technology is compatible and can integrate its proprietary conversion process and file formats with all of the industry leading 3D display and viewing platforms, which include Magnetic 3D, Alioscopy, Samsung, LG, Texas Instruments, Panasonic, RealD, Dolby 3D, IMAX 3D, Macintosh, and PC, amongst others. This creates opportunities for 3D Eye to generate revenue from 2D to 3D content conversion in various industries such as film, television, digital signage, and gaming to name a few.

3D Eye Solutions technology converts content for viewing in auto-stereoscopic (without glasses) method of displaying 3D images enables its customers to view these images without the use of special headgear or glasses. 3D Eye Solutions' auto-stereoscopic process of conversion will also allow film and television studios to convert previously shot 2D content into 3D content that requires glasses, creating an additional revenue stream for the studios with no extra processing costs. With superior and widely compatible techniques, 3D Eye Solutions can turn 2D visual data into 3D images.

"We are pleased to see all of the recent excitement and attention surrounding the 3D industry as a whole," stated Michael Gibilisco, CEO of 3D Eye Solutions, Inc. "Our conversion technology has the ability to integrate with a wide variety of viewing platforms and is a cost effective solution for corporations operating within the industry."

Miranda simplifies launch of stereoscopic 3D TV channels with new signal processor, multiviewers, channel branding
3D-News Posted: Thursday, April 29, 2010 (19:20 UTC) | Posted By: Webmaster

Miranda Technologies introduced multiple new stereoscopic 3D products to assist in the launch of 3D TV channels at the recent NAB Show. New products include the Densité 3DX-3901 signal processor, the Imagestore 750 channel-branding processor and the Kaleido family of multiviewers.

"At the heart of all the early 3D TV launches is a simple technique, called frame-compatible mode, which combines the left and right streams of a stereoscopic program into one HD raster," said Michel Proulx, chief technology officer at Miranda. All of Miranda's new 3D TV products are designed to fit the new hybrid HD/3D TV infrastructure model.

The Densité 3DX-3901 signal processor offers high-quality conversion of multiple 3D formats. The 3DX-3901 processor card has a single 3Gb/s/HD input and dual 3Gb/s/HD outputs; this allows previewing of 3D conversion effects as well as 3D/2-D simulcasting. The processor also offers horizontal and vertical flip and interaxial adjustment to correct any stereoscopic 3D camera misalignment due to the camera's beam splitter rig.

The new stereoscopic 3D option for the Imagestore 750 channel-branding processor provides four stereoscopic 3D branding layers. Imagestore 750 offers a variable Z-plane for graphics depth control to optimize viewing, and this function can be controlled by automation or manually. The 3D TV branding graphics integrate fully with Miranda's Vertigo Suite graphics automation and asset management system.

3D Film Factory Debuts World's Most Affordable 3D Camera Rig
3D-News Posted: Wednesday, April 28, 2010 (19:45 UTC) | Posted By: Webmaster

3D Film Factory has released the World's most affordable 3D camera system for professional camcorders, compact HD cameras and DSLR cameras – the 3D-BS Mini Rig. This lightweight, precise, stereoscopic beam-splitter rig features an introductory retail price of just $2,495, while providing, almost unlimited camera and alignment control. Developed by award-winning filmmakers and veteran stereographers, the BS Mini rig offers a viable alternative to high-priced 3D rigs costing ten times as much.

"Our goal is to proliferate 3D production by making it accessible. In the real world that means making professional 3D systems that filmmakers can actually afford. The 3D-BS Mini Rig is our answer to that need", said company president Karl Kozak. "Other rig manufacturers are making behemoth, expensive, overly complicated rigs. We went the other way. Creating the World's least expensive, professional beam-splitter. It's simple and small, and made for the Si-2K mini, Canon 5D, 7D, Red's Scarlet and compact camcorders. We couldn't be happier with the result.”

The 3D-BS Mini Rig (beam-splitter) is fully adjustable, allowing users to have total control over convergence settings (1° to 5°), inter-ocular (camera-to-camera) distances (0” to 4”) and, with an extra adapter, you get full camera tilt and roll (XYZ axis), for perfect alignment.

Boasting a weight of just 19.8 lbs, its black anodized aluminum frame is virtually indestructible. Designed to accommodate smaller professional camcorders, like the Canon XH-G1 or Sony EX3, it really shines with compact HD cameras, including Red's Scarlet, the Si-2K mini and the Canon DSLR 5D and 7D still cameras.

At the center of the mirror box is a piece of optically engineered, impurity-free, 50/50 beam-splitter glass, that's been optimized for 45°. It's fully encased in our specialty high-grade plastic, that's both light-dampening and completely detachable. Finally, the entire 3D rig readily attaches to most professional tripod heads with a simple aluminum tripod adapter (¼-20 & 3/8- 16 screws).

The result is the World's most affordable, professional stereoscopic beam-splitter ever produced. The BS Mini Rig makes 3D shooting both simple and amazingly precise. When combined with one of our real-time 3D viewing systems, a dual camera sync and genlock, cinematographers can capture extraordinary 3D images for a fraction of the cost of all other systems.

Additionally, the 3D Film Factory offers a complete line of 3D camera systems, including the 3D-BS Indie & Pro Rigs (beam-splitter), intended for larger broadcast cameras and camcorders, as well as, several inexpensive side-by-side rigs - the SS Indie & SS Pro Rigs. These dual cameras systems are less complex, but equally necessary for most 3D production situations.

To learn more about the 3D-BS Mini Rig or other 3D rigs, visit http://www.3DFilmFactory.com

RealD Announces Stereo3D Calculator App for iPhone, iTouch and iPad
3D-News Posted: Wednesday, April 28, 2010 (19:23 UTC) | Posted By: Webmaster

RealD Inc., a leading 3D technology provider for cinema, home and professional applications, in association with FrameForge Previz Studio, a cutting-edge pre-visualization solution for professional filmmakers, announced the availability of the RealD Professional Stereo3D Calculator app for iPhone, iTouch and iPad, a pre-production and on-set tool for filmmakers shooting in stereoscopic 3D. Designed for both seasoned stereographers and newcomers to stereo 3D production, this app saves time and budget by calculating parallax and separation to plan stereo 3D depth, helping a filmmaker determine an optimal camera rig, its settings and lens configuration. The RealD Professional Stereo3D Calculator is now available for download from iTunes for $299.99.

"Shooting in 3D is an art form, one that can be challenging not only for novices but experienced professionals as well given the calculations needed to create an effective and comfortable 3D visual," said Joshua Greer, President of RealD. "This Calculator takes away the guesswork involved in shooting in 3D, helping ensure the best configured rigs are in place for each shot and maximizing on-set efficiency."

The RealD Professional Stereo3D Calculator is an interactive tool for planning 3D film and video capture. Designed to work with any camera and stereo rig combinations, users can select the display size upon which the content will be shown, the camera, its lens or lenses, and customize the rig and camera capabilities and parameters. The Calculator factors together these settings and reports how subjects will look in 3D to assist in determining an optimal rig set-up for the desired 3D effects.

"Like our FrameForge Previz Studio software package, the goal is to deliver a tool that helps filmmakers shoot better stereo 3D by handling the complicated 3D calculations for them. With this app, a filmmaker can remain focused on creating powerful and compelling 3D instead of getting lost in the angles, geometry and optics behind it," added Ken Schafer, President and Lead Program Architect at Innoventive Software (FrameForge Previz Studio).

RealD Professional Stereo3D Calculator features include:

  • Parallax - know the depth of a shot by seeing the actual positive and negative parallax values at any distance with the subject in focus
  • Separation - learn how various objects in each shot will affect the on-screen image quality based on separation and distance from the cameras (includes "Maximum Positive On-Screen Offset")
  • Lens - determine the appropriate lens or zoom to achieve the desired 3D effect
  • Shooting style - choose "Converged" or "Parallel" style to customize shots and plan post-production workflow
  • Camera Setup - set camera model, lens type and interaxial range; test real shots with interactive shot settings and quickly rearrange the setup real-time
  • Stereo Solver™ Mode gives the exact settings needed to accomplish any shot while ensuring far objects' parallax never goes over defined maximum on-screen offset
  • S3D Calculator Mode functions as a pure 3D reference calculator with interactive value tables

The Entertainment Technology Center @ USC Signs MasterImage as 3D Project Sponsor
3D-News Posted: Wednesday, April 28, 2010 (19:09 UTC) | Posted By: Webmaster

The Entertainment Technology Center @ USC, the non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, announced that MasterImage 3D LLC., has joined ETC@USC as a Consumer 3D Experience Lab project sponsor. MasterImage is a provider of pioneering stereoscopic 3D systems for theaters, auto-stereoscopic television and handheld displays and will bring its valuable expertise to ETC@USC's 3D initiatives.

"MasterImage is leading the way in 3D with new technologies that will help drive the marketplace. Having a company like MasterImage participate in our 3D project will be instrumental in fostering pertinent discussions on the issues facing this industry. We are pleased to welcome MasterImage to the table and look forward to the many contributions they will make to ETC@USC's 3D- related projects," said KC Blake, director of business development at ETC@USC.

As a 3D project sponsor, MasterImage will participate in ETC@USC's industry-leading 3D initiatives, including testing 3D products, 3D consumer adoption research and the impact of 3D technologies as it relates to human eyesight and the visual system. The 3D project will also focus on compatible and full resolution viewing tests, subtitling and EPG methods. The project will also look at all things related to 3D, including the challenges faced when selling 3D products, opportunities for retail, marketing in 3D, and overall industry education of 3D. The goal of ETC@USC's sponsorship programs is to provide invaluable guidance and technical resources for the products of the future – and for the companies that make them.

3D Eye Solutions and Magnetic 3D Ink Deal for Glasses-Free 3D Display Content Conversion
3D-News Posted: Friday, April 23, 2010 (18:29 UTC) | Posted By: Webmaster

3D Eye Solutions, Inc. announced that the company has signed a content conversion agreement with Magnetic 3D, the global leader in glasses-free, auto-stereoscopic 3D displays and 3D digital signage solutions. Under the agreement, 3D Eye Solutions will serve as Magnetic 3D's vendor for converting 2D content to 3D for its customers and third party partners.

Magnetic 3D offers LCD flat panel 3D display technology that showcases crystal clear, high-definition 3D video content without the use of special 3D glasses. This effect is made possible through the company's Enabl3D™ multi-stereo technology, which utilizes a precise combination of proprietary hardware, software, connectivity solutions and 3D content creation techniques. Currently, Magnetic 3D offers its glasses-free 3D screens in sizes ranging from 22 to 55 inches. In addition to a History Channel promotion conducted with its screens in New York, Magnetic 3D recently deployed screens at the Sun Life Stadium in Miami for Super Bowl XLIV for the "Suites of the Future" campaign to demonstrate innovations in event entertainment.

"More than 50 years ago, the conversion of content from black and white to color revolutionized the broadcast industry, and the conversion of 2D to glasses-free 3D content presents similar opportunities today," said James Zahakos, president of Magnetic 3D. "After conducting an extensive evaluation of their processes, we have established that 3D Eye Solutions' 2D to glasses-free 3D conversion capabilities are an ideal complement to our industry-leading auto-stereoscopic 3D displays. This will allow companies with massive libraries of content and creative assets to generate new revenue in the new and exciting medium of glasses-free 3D."

"We are excited to be a content conversion vendor for Magnetic 3D as it gives us the ability to offer our 3D conversions on a wide variety of screen sizes, for any size venues," stated Michael Gibilisco, CEO of 3D Eye Solutions, Inc. "Magnetic 3D screens are high in quality and display an amazing picture, which make them ideal for glasses-free advertising, 3D that grabs consumers' attention."

Sigma Designs Licenses Stereoscopic RealD Format
3D-News Posted: Friday, April 23, 2010 (18:01 UTC) | Posted By: Webmaster

Global 3D technology company, RealD Inc., and Sigma Designs, a leading provider of system-on-chip (SoC) solutions used to deliver entertainment and control throughout the home, jointly announced delivery of support for the stereoscopic RealD Format incorporated in Sigma Designs' Media Processors. The integration enables manufacturers of set-top boxes, televisions and other consumer electronics to take advantage of the RealD Format for the delivery and display of high definition 3D content with no additional hardware required. The integrated design is available from Sigma Designs today.

"RealD is one of the leading providers of stereoscopic technologies for broadcast-delivery of 3D content," said Ken Lowe, vice president of strategic marketing for Sigma Designs. "We look forward to working with RealD and their impressive list of licensees to cost-effectively bring rich and immersive 3D video into the living room."

"Sigma Designs is at the forefront of delivering media processor solutions with an eye toward the emergence of 3D in the home," said Michael V. Lewis, Chairman and CEO of RealD. "This partnership to integrate support for the RealD Format will make it easier for consumer electronics companies to deliver high definition 3D content to next generation consumer products without incremental hardware costs."

The RealD Format is an enhanced version of the company's patented side-by-side 3D delivery method that includes a unique set of technologies to identify, manage and deliver stereoscopic content. The RealD Format multiplexes a left-eye and right-eye 3D image into a single channel and is capable of delivering high definition 3D content to any 3D-enabled display type using today's HD infrastructure across cable, satellite, packaged media and the internet (H.264, Windows Media and MPEG2 compatible).

Sony 3D TVs Available for the First 3D World Cup
3D-News Posted: Friday, April 23, 2010 (17:51 UTC) | Posted By: Webmaster

Four Compelling Reasons to Join the 3D Revolution and Make Your First 3D Experience a Sony One:

  • Affordable Sony 3D TV "BRAVIA" HX800 launch model
  • Free 3D stereoscopic game titles for PlayStation®3 (PS3™) with all Sony 3D TVs
  • Exclusive Blu-ray 3D™ movies bundled with selected Sony 3D TVs and Blu-ray players
  • The most comprehensive range of 3D Blu-ray Players and Home Cinema Systems available.
Sony today reconfirmed its pre-eminent position at the forefront of 3D with the announcement of a unique high-value 3D offering that draws on the strengths of Sony's unique '3D World' expertise in consumer electronics, movie making and gaming.

Confirming that Sony 3D TVs and Blu-ray players would be available in stores in June, in time for the first FIFA World Cup to be filmed in 3D by Sony and FIFA, the company announced a package of products, services and free content, comprising four compelling reasons for consumers to make their first 3D TV experience a Sony one.

Best Value Sony 3D TVs - BRAVIA® HX800 launch model and 3D accessories

Reinforcing their intention to make the excitement of 3D accessible to all consumers, Sony announced the introduction of the HX800 series 3D TV that will offer 3D cinematic capability with outstanding consumer value and will undoubtedly set the benchmark for stylish, technically advanced yet affordable 3D compatible TVs. The HX800 launch model will be followed within weeks by additional models in Sony's 3D TV line-up.

Sony's very latest 3D technology will naturally be included in all new BRAVIA 3D TVs. Built upon Sony's very latest 200Hz high frame rate technology that allows viewers to see 3D in full High Definition 1080p(1) fidelity, the High Definition 3D image is further enhanced with the inclusion of 'High Speed Precision(2)', 'LED Boost(3)' and '3D up-conversion(4)', three technologies unique to Sony and designed to make the 3D image even clearer and brighter and the 3D experience even more exciting. ,

Free 3D stereoscopic game titles for PS3 available with all Sony 3D TVs
With the launch of Sony 3D TVs, PlayStation®3 (PS3™) users are in for a treat as 3D stereoscopic gaming really comes of age. Timed to complement the launch of the HX800, Sony Computer Entertainment Europe will release four 3D stereoscopic PS 3 game experiences(5) through the PlayStation Network, available as a free collection to purchasers of BRAVIA 3D TVs. The promotional 3D stereoscopic game experiences include something for all the family, from the visceral excitement of Wipeout ®HD and Motorstorm Pacific Rift to the wry humour of PAIN, through to the family friendly fun of Super Stardust™ HD.

Exclusive 3D Blu-ray disc movies bundled with selected Sony 3D products
Cloudy With a Chance of Meatballs and Deep Sea Blu-ray 3D™ discs will be bundled with select Sony 3D products. Additionally, Sony Pictures Home Entertainment's Cloudy With a Chance of Meatballs Blu-ray 3D™ will be sold separately at participating retailers.

Affordable 3D glasses and Transmitter accessories

Sony's 3D glasses, using active shutter technology to deliver full High Definition 3D are designed for both comfort and stamina, with flexible and adjustable side arms and nosepad and a choice of colours to allow a stylish and comfortable fit for everyone. Smaller pink and blue glasses are available for people with smaller face such as smaller children, and with a battery life of approximately 100 hours(7), and an auto shut off function, Sony's 3D glasses will allow you to enjoy the 3D action for longer.

3D Blu-ray Players and Home Cinema Systems complete the 3D Home Entertainment picture

Designed to complement the new Sony 3D TV models, Sony can lay claim to the most comprehensive range of 3D Blu-ray Players and Home Cinema Systems available.

Already in-store is the highly affordable S470 "3D ready" Blu-ray Player. Bringing full HD 3D Blu-ray disc playback, a 3D firmware update will be released in time for the launch of Sony's 3D TVs in early June. The S570 model, coming hot on its heels in early June, will be the first with 3D playback out of the box.

Spearheaded by the BDV-E370, Sony's complete range of Blu-ray Home Cinema Systems this year is also "3D Ready".

Sony's 3D Credentials and the World Cup
In another demonstration of Sony's long standing experience and expertise in the creation of professional 3D technology and content, Sony and FIFA recently confirmed that they would be filming 25 matches in the FIFA World Cup™ in 3D.

Complementing the 3D live broadcasts and a series of public viewing opportunities around the world, the general public will also be able to enjoy the 3D promotional trailers for each of the 25 games, shown on Sony 3D TVs in around 1,300 Sony-affiliated retail stores and flagship stores throughout Europe. Furthermore, Sony Pictures Home Entertainment has unveiled plans to release the official 3D FIFA World Cup film on Blu-ray 3D™ during 2010.

Specifications for Sony 3D TVs and Blu-ray Players

  • Next-generation home entertainment TV
  • Integrated Full High Definition 3D experience with built in 3D Sync Transmitter and 2 pairs of glasses
  • Wi-Fi access to online services & content
  • Built-in MPEG-4 AVC HD TV tuner
  • Available sizes: 40" (102cm), 52" (132cm), 60" (152cm)

LX903 (UK only)
  • Next-generation home entertainment TV
  • Integrated Full High Definition 3D experience with built in 3D Sync Transmitter and 2 pairs of glasses
  • Wi-Fi access to online services & content
  • Built-in tuner for easy access to Freeview HD
  • Available sizes: 40" (102cm), 60" (152cm)

LX905 (Satellite countries only)
  • Next-generation home entertainment TV
  • Integrated Full High Definition 3D experience with built in 3D Sync Transmitter and 2 pairs of glasses
  • Wi-Fi access to online services & content
  • Built-in HD Triple Tuner
  • Available sizes: 40" (102cm), 52" (132cm), 60" (152cm)

  • Optimised for the ultimate home cinema picture
  • Vivid images with amazing high contrast & colour
  • Ready for a Full High Definition 3D experience with optional 3D Sync Transmitter and 3D glasses
  • Built-in MPEG-4 AVC HD TV tuner
  • Available sizes: 46" (117cm), 52" (132cm)

HX903 (UK only)
  • Optimised for the ultimate home cinema picture
  • Vivid images with amazing high contrast & colour
  • Ready for a Full High Definition 3D experience with optional 3D Sync Transmitter and 3D glasses
  • Built-in tuner for easy access to Freeview HD
  • Available sizes: 46" (117cm), 52" (132cm)

HX905 (satellite countries only)
  • Optimised for the ultimate home cinema picture
  • Vivid images with amazing high contrast & colour
  • Ready for a Full High Definition 3D experience with optional 3D Sync Transmitter and 3D glasses
  • Built-in HD Triple Tuner
  • Available sizes: 46" (117cm), 52" (132cm)

  • Innovative "Dynamic Edge LED" technology for high contrast pictures and a slim TV design
  • Smooth fast-action and pin-sharp detail with advanced Motionflow 200Hz Pro
  • Amazing Full HD 3D viewing with optional 3D Sync Transmitter and 3D glasses
  • Built-in MPEG-4 AVC HD TV tuner
  • Available sizes: 40" (102cm), 46" (117cm)

HX803 (UK only)
  • Innovative "Dynamic Edge LED" technology for high contrast pictures and a slim TV design
  • Smooth fast-action and pin-sharp detail with advanced Motionflow 200Hz Pro
  • Amazing Full HD 3D viewing with optional 3D Sync Transmitter and 3D glasses
  • Built-in tuner for easy access to Freeview HD
  • Available sizes: 40" (102cm), 46" (117cm)

HX805 (satellite countries only)
  • Innovative "Dynamic Edge LED" technology for high contrast pictures and a slim TV design
  • Smooth fast-action and pin-sharp detail with advanced Motionflow 200Hz Pro
  • Amazing Full HD 3D viewing with optional 3D Sync Transmitter and 3D glasses
  • Built-in HD Triple Tuner
  • Available sizes: 40" (102cm), 46" (117cm)

Blu-ray Players

  • Next-generation 3D action on a compatible 3D TV (via firmware update)
  • Monolithic Design concept to add a unique style to your living room
  • Enjoy catch-up TV services and Internet Videos with BRAVIA Internet Video
  • Supports DivX HD and MKV formats
  • Use your iPhone or iPod touch as a BD Remote Control for your Blu-ray Disc Player

  • Next-generation 3D action on a compatible 3D TV
  • Monolithic Design concept to add a unique style to your living room
  • Enjoy catch-up TV services and Internet videos with BRAVIA Internet Video
  • Built-in Wi-Fi for easy access to online content without the hassle of connecting wires
  • Use your iPhone or iPod touch as a BD Remote Control for your Blu-ray Disc Player

3ality Digital Expands Its International Sports Portfolio With Live S3D Broadcasts of the Indian Premier League
3D-News Posted: Wednesday, April 14, 2010 (18:13 UTC) | Posted By: Webmaster

3ality Digital LLC confirmed it will enable the live stereoscopic 3D (S3D) broadcast of the Indian Premier League's (IPL) final four cricket matches later this month. In its third season, the IPL is widely regarded as India's most-watched sports property, with its first 33 matches reportedly reaching a cumulative audience of more than 130 million viewers.

3ality Digital's systems will be used to bring the IPL's two semifinal matches as well as its third-place and final matches to 3D-enabled theatres in 13 cities. The IPL has indicated in news reports that it is considering making all 94 of its matches next year available in S3D.

This month's broadcasts, which will begin with the first semifinal match on April 21, are the latest in a series of high-profile international broadcast projects utilizing 3ality Digital systems. The most recent overseas project to incorporate 3ality Digital systems was BSkyB's landmark broadcast of the Manchester United versus Arsenal soccer game to pubs throughout the U.K.

"This agreement reinforces 3ality Digital's standing as the world's premier provider of S3D systems," said Steve Schklair, CEO of 3ality Digital Systems, the technology and production subsidiary of 3ality Digital LLC. "The IPL provides some of India's most-watched programming, and we believe the addition of live S3D broadcasts will further broaden the league's appeal among viewers while laying the groundwork for future S3D projects in the region."

The Business Standard, India's leading business daily, reported earlier this month that the IPL "has already surpassed every sporting event in India in terms of viewership. In the first 33 matches, IPL had a cumulative reach of 130 million viewers, according to TV audience monitoring agency TAM." The newspaper also noted "IPL is making fast progress" in viewership compared to other major sporting events around the world, including National Basketball Association (NBA) games.

"The IPL is one of the largest sporting events in one of the world's largest nations," said 3ality Digital Director of Production Ted Kenney. "We're looking forward to transforming the way India's millions of cricket fans enjoy the fast-paced action of their favorite game and introducing them to the dynamic entertainment experience S3D provides."

SENSIO Selected by Aruna Media AG as Technology Partner for Live 3D Delivery of 2010 FIFA World Cup South Africa to Cinemas and Stadiums Worldwide
3D-News Posted: Tuesday, April 13, 2010 (18:29 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. announced that Aruna Media AG has selected SENSIO as its main live 3D events technology partner. The two companies have teamed up for Aruna's exclusive, live 3D distribution of the 2010 FIFA World Cup South Africa™ games to cinemas and stadiums worldwide. Aruna, which owns the FIFA World Cup live broadcast rights for out-of-home 3D HD, will distribute 3D content in the high-quality SENSIO? 3D format worldwide.

Compatible with all 3D Cinema technologies

"The 2010 FIFA World Cup will be the first-ever global live 3D event, and with its unique expertise and worldwide network, SENSIO is the ideal partner to help us deliver this historical and groundbreaking live 3D event to large venues," said Justin Ackerman, managing director and co-founder of Aruna Media AG. "The SENSIO 3D technology, with its stunning image quality and proven track record, is also unique in that it is agnostic with respect to 3D display systems."

"Being compatible across 3D cinema technologies and providing superior image quality is vital to Aruna's groundbreaking event in reaching viewers on all continents. We are pleased to be partnering with SENSIO to bring this historic sports event to fans worldwide through a remarkably rich and dynamic live 3D viewing experience," adds Markus Barmettler, managing director and co-founder of Aruna Media AG."

SENSIO 3D is a proprietary, frame-compatible format for high-quality professional stereoscopic signal processing. Developed and perfected by SENSIO over the last 10 years, this mature technology has been used in the vast majority of commercial and non-commercial live 3D events produced around the world. For the 2010 World Cup, SENSIO will work with Aruna's technical staff to support local digital cinema integrators for the system design, testing, and implementation of the live 3D broadcast network.

"SENSIO has participated in many historical 3D firsts in our ten years of business, but the global delivery aspect of the 2010 World Cup in South Africa is incredibly exciting," said SENSIO president and CEO Nicholas Routhier. "The worldwide broadcast of a live 3D event represents a unique technical and commercial opportunity, and we're thrilled to be working with Aruna to tackle this challenge and mark yet another important milestone in the evolution of 3D broadcasting."

The 2010 FIFA World Cup is expected to exceed the tournament's 2006 cumulative audience total, in-home and out-of-home, of 26.29 billion viewers. Following the successful conclusion of this summer's matches, Aruna and SENSIO will continue their partnership, bringing other high-profile live sports events to cinemas worldwide in 3D.

More information about SENSIO and the company's products and technologies is available at http://www.sensio.tv

3D@Home Consortium Provides Expert Advice For 3D Content & Equipment Developers
3D-News Posted: Tuesday, April 13, 2010 (18:10 UTC) | Posted By: Webmaster

Well-known creators of existing 3D content have collaborated on a new "From the Experts" set of guidelines available from the 3D@Home Consortium website. The experts' advice and topical "White Papers" are valuable additions to the consortium's online repository of information for the stereoscopic 3D community, which includes producers and directors, through rig operators and 3D systems engineers. Located on the consortium's website at http://www.3DatHome.org, these sections augment information on 3D products, live 3D events, an industry glossary and more.

Visitors to the "From the Experts" section of www.3DatHome.org will obtain both quantitative and qualitative recommendations on creating 3D content from highly regarded stereographers of films such as "Avatar", "U2 3D", and "Beowulf", as well as links to high-quality 3D information being published by others in the 3D community.

Jon Shapiro, chair of Steering Team 1 on 3D content creation and co-founder of high-end 3D gear maker, 3ality Digital, notes, " Not all 3D is created equal. Continued growth of a robust home market requires that consistently high quality 3D content is available. We believe that "From the Experts" will help to educate the next generation of 3D stereographers, directors, producers, and technicians, as well as amateurs, and thus improve the consistency of 3D video overall."

Other experts have prepared white papers on 3D technology signal processing and market overviews. These papers reveal valuable information to the engineering community currently trying to create technology and processes for successful integration of 3D into broadcast, hardware and software platforms. A steady stream of papers will be posted in the coming weeks on other topics, including: rendering in 3D, the evolution of 3DTV formats, 3DTV compression rates, real-time holography, and 3D photography.

3D@Home is committed to providing accurate and non-branded information on emerging 3D technology and the marketplace, fulfilling an industry-supported mission to accelerate the adoption of high-quality 3D into homes worldwide. Unique in its approach to the 3D eco-system as a whole, the consortium has membership from multiple communities, including content creation, distribution and broadcast, televisions and monitors, cabling, standards and other relevant organizations, that all work together in a pre-competitive fashion.

Learn more about 3D@Home at NAB 2010 in the lower south hall, Las Vegas Convention Center, Booth 4514D, in the 3D Pavilion, sponsored by 3D@Home. 3D@Home is also holding it spring members meeting at NAB on Wednesday, April 14 from 7:30-10:15 AM. Individuals interested in membership are welcome to attend but a reservation is required. Reserve your place by contacting info@3DatHome.org

NAB: Autodesk Introduces '2011' Releases
3D-News Posted: Tuesday, April 13, 2010 (18:07 UTC) | Posted By: Webmaster

Autodesk introduced the 2011 releases of its creative finishing products - Flame, Flare, Flint, Smoke and Lustre - at the NAB show. The new releases of Flame, Flare, Smoke and Lustre offer stereoscopic 3D finishing capabilities with minimal disruption to existing creative workflows. They are expected to ship later this month.

Smoke for Mac OS X - and Smoke as a turnkey Linux solution - receives new tools for editing, viewing and compositing stereoscopic 3D content. Users can now drag-and-drop to conform AAF or XML files from Apple Final Cut Pro or Avid Media Composer. There is also now native in-application support for Red RAW media and H.264 QuickTime.

Flame and Flare 2011 receive new creative tools and 3D capabilities. A new GPU-based pixel shader rendering pipeline helps improve the quality of rendered results and enables support for new texture mapping and lighting effects. A new substance procedural texture library can be applied to 3D objects, 3D text or surfaces. There is also native in-application support for Red RAW media and H.264 QuickTime. In addition, support has been added for individual rendering of layers when soft importing OpenEXR media files. Among the 3D compositing enhancements, there is now support for multiple outputs in Action: z-depth, normal and matte passes; as well as new support for diffuse, parallax, reflection and specular mapping.

Lustre 2011 receives S3D capabilities that enable advanced creative look development by giving colorists control over color and lighting effects in both stereoscopic and standard grading workflows. There is new support for grading of OpenEXR media files. And on the Red workflow side, support has been added for Red Rocket through Mac Wiretap Gateway.

Envivio Demonstrates 1080p MVC Encoding for 3D TV at NAB 2010
3D-News Posted: Monday, April 12, 2010 (18:43 UTC) | Posted By: Webmaster

Envivio Inc. began offering a public demonstration at NAB 2010 in which the company's current-generation 4Caster™ C42 Three Screens video encoder delivers full-resolution, 1080p, stereoscopic 3D content. The scalable, flexible software architecture of the Envivio 4Caster C42 video delivery platform makes it uniquely suited to accommodate changes brought about by new standards such as the MVC extension to the MPEG-4 AVC standard. More information about the Envivio 3D demonstration is available at NAB 2010 (Booth SU4302), April 12-15 in Las Vegas, Nevada.

"3D television is all about creating a stunning, immersive experience for the viewer, so the quality of the encoding and the resulting video are going to be defining factors for successful 3D services," said Arnaud Perrier, Envivio VP of Solutions. "With this demonstration, Envivio is not only showing the excellence and performance capabilities of the 4Caster C42 encoding platform that we are delivering to customers today, but also that 3D content can be delivered efficiently to any capable device over existing networks."

Unlike currently deployed "side-by-side" or "over-under" split image technologies that reduce the original resolution by half, the 4Caster C42 makes it possible to preserve and encode the full original image resolution in each eye, thus truly exploiting the maximum capabilities of the new generation of HD 3D displays. For bandwidth constrained networks, the high-efficiency MVC encoding engine of the 4Caster C42 delivers full 1080p 3D with significant bandwidth savings over simulcasting a pair of 2D streams, while maintaining backward compatibility with legacy 2D receivers.

For more information about Envivio Three Screens video processing solutions for Mobile, PC and TV, visit http://www.envivio.com.

Weather Central Demonstrates Weather System for 3D TV at NAB 2010
3D-News Posted: Monday, April 12, 2010 (18:42 UTC) | Posted By: Webmaster

Weather Central LLC today began live demonstrations of 3D:LIVE Fusion - the next generation of the world's most viewed on air broadcast weather platform - showing the capability to deliver stunning weathercasts for 3D stereoscopic television channels. The demo at NAB 2010, April 12-15, on Booth SU912, illustrates how the technologies built into the 3D:LIVE platform provide the performance and toolset to address the emerging demands of 3D broadcasts.

"While it remains to be seen how soon 3D will gain traction in the newsroom," said Weather Central Vice President Steve Smedberg, "it is important that our customers know that Weather Central systems deployed today will provide the performance and capability needed to take on tomorrow's requirements. 3D:LIVE was built from the beginning without resolution or format constraints. We not only put 3D in the name; we've patented critical enabling technologies that will make believable 3D weathercasting possible."

The demonstration is produced and played out entirely from a current-generation 3D:LIVE Fusion system with software enhancements created by Weather Central to take advantage of the depth and perspective capabilities available to 3D channels. Sony contributed a stunning Bravia 3D television on which to showcase the output. Built on the latest 64-bit Windows 7 operating system, 3D:LIVE Fusion takes advantage of enhancements in hardware performance to enable the instant creation of stunning visuals. Resolution independent graphics and enhanced 3D objects for weather elements and cityscapes are inherent capabilities of the 3D:LIVE platform, enabling the creation of believable and immersive 3D weather stories.

For information about 3D:LIVE Fusion and the complete range of solutions from Weather Central, visit http://www.wxc.com

JMR's BlueStor Extender Empowers D-Cinelab's 3D Stereoscopic Services for Feature Films
3D-News Posted: Monday, April 12, 2010 (18:40 UTC) | Posted By: Webmaster

JMR Electronics, Inc., the leading value provider of scalable storage systems for video and data intensive applications, announced that UK based Mytherapy D-Cinelab has purchased their BlueStor™ Extender EXTN-8 PCIe based RAID storage system.

Mytherapy D-Cinelab, a company that specializes in 3D stereoscopic color grading and mastering for feature films, chose JMR's storage product to work seamlessly with two streams of 2K stereoscopic feature film workflows. The BlueStor Extender, with 16TB of storage, a split backplane and dual RAID controllers, is being used with the IRADAS-DI grading and mastering system for real time playback, color grading and mastering production.

Mytherapy D-Cinelab had previously used traditional FC RAID storage products as well as other PCIe based products, but rejected them because they were not able to sustain real time playback without dropping frames. "We needed a high performance storage system that would allow us to work on two streams of 2k stereoscopic feature films simultaneously while being easily expandable," said Dado Valentic, CEO and owner of Mytherapy D-Cinelab. "We evaluated a variety of RAID products, but only JMR's BlueStor Extender was able to perform to our expectations without causing the delays associated with other systems that could not meet the sustained throughput rates needed for our workflows. Moreover, we were very impressed that the JMR system was able to achieve this using lower cost enterprise SATA II versus SAS drives, which would have caused capacity problems associated with working with long form feature films rather than short run advertisement work."

"Mytherapy's purchase of our BlueStor Extender RAID system validates the continuing momentum and acceptance from the European creative community of our unique patented PCIe based storage architecture," added Iain Pickthall, JMR's EMEA Sales Manager. "The time and cost savings of seamlessly having the speed and capacity available to work on two full bandwidth streams without delays significantly shortens the time-to-market window. Coupled with the ability to seamlessly scale capacity and performance from a single solution represents an additional benefit to both Mytherapy and their clients, a win-win for all."

"JMR was the first company to not only have a product that could cope with the sustained performance our workflows needed, but was also able to understand our requirements and customize the product's settings to address the special requirements of the stereoscopic industry," concluded Valentic. "We found JMR to be very different to other companies in the level of support they were able to offer us and the robustness of their product. We put the BlueStor system to work immediately where it was used on 'Street Dance 3D' which is being released in May 2010 and a new Chinese version of 'Don Quixote' in 3D which will be released in September. It's become a permanent fixture in our facility where it'll be used in ongoing projects."

Visit JMR at NAB Booth SL7408.

ViewSonic Brings Cost-Effective 3D Projection to Life
3D-News Posted: Monday, April 12, 2010 (18:38 UTC) | Posted By: Webmaster

ViewSonic® Corp., a leading global provider of computing, consumer electronics and communications solutions, announced the launch of its own PGD-150 Active Stereographic 3D shutter glasses. Designed to work in tandem with ViewSonic's DLP® Link™ 120Hz / 3D Ready projectors, these unique glasses provide an immersive 3D experience ideal for use at home or in the classroom.

"From our 3D Ready projectors to desktop displays, ViewSonic has been among the first to offer solutions in this space. When paired with our DLP Link 120Hz / 3D Ready projectors, our new PGD-150 glasses provide users a truly immersive experience," said Erik Willey, director of projector product marketing for ViewSonic. "We are excited to help open new worlds of viewing possibilities and put 3D within reach for a wider sector of the population - whether for work, entertainment or learning."

For teachers looking to make the educational experience more engaging for their students, or home users hoping to bring cinema-quality 3D experiences into their media rooms, ViewSonic's PGD-150 Active Stereographic shutter glasses offer a bold new approach. Boasting a 50ft effective use distance for maximum flexibility and active shutter glass design for a blur-free 3D experience, these glasses work perfectly in tandem with large scale presentations or solo media viewing. The PGD-150's sharp 1000:1 contrast and TN Type LCD shutter ensures each vibrant 3D image is displayed with perfect clarity.

Molded in durable plastic, the ViewSonic PGD-150 Active Stereographic 3D shutter glasses feature a ruggedized water- and dust-proof design and operate with long lasting lithium batteries for up to 70 hours of usage before replacement.

ViewSonic's PGD-150 Active Stereographic 3D shutter glasses are currently available for an ESP of $99.

SENSIO and Grass Valley to Collaborate Towards Integrated Professional 3D Encoding Solution - on demo at 2010 NAB Show
3D-News Posted: Monday, April 12, 2010 (15:14 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. announced that it is collaborating with Grass ValleyT at the 2010 National Association of Broadcasters ("NAB") Show to demonstrate the future integration of the SENSIO 3D Encoder IP Core with the Grass Valley ViBE EM3000 H.264 HD Encoder. The demo at the Grass Valley booth ("SL106") will show how H.264 compression algorithms will be optimized by Grass Valley and SENSIO for delivery of superior-quality 3D images, even at the smallest bit rates required for broadcast or VOD services. The two companies will introduce their forthcoming solution at this year's NAB and will work closely together thereafter to optimize their collaborative solution.

SENSIO's leadership and expertise selected to ensure premium quality 3D is delivered to home viewers
"SENSIO is an internationally recognized expert in the development and deployment of 3D technologies," said Christophe Delahousse, Senior Vice President of Headend and Transmissions business units within Grass Valley. "The quality of encoded images is paramount to us as well as the ease of integration with a solution such as SENSIO's. We want to offer our customers a professional-grade 3D solution that, in turn, will give viewers the benefit of an immersive live-3D experience, delivered over the existing 2D infrastructure. We want to deliver solutions which are based on proven and very popular products, which guarantee image quality and best use of bandwidth. Integration of SENSIO's 3D technology with our HD encoder will give broadcasters a powerful yet cost-effective solution for top-quality 3D, both now and on the 3D broadcast infrastructure of the future."

SENSIO 3D technology is a professional-grade, frame-compatible stereoscopic compression technology. The SENSIO 3D Encoder IP Core leverages this technology to combine two streams, from any video source, into a single stream that can be transmitted throughout the existing broadcasting infrastructure for visually lossless encoding that yields outstanding results. The ViBE EM3000 H.264 HD Encoder uses the compression efficiency and advanced pre-processing of Grass Valley's Mustang video-compression architecture to deliver clearer pictures with increased depth and clarity. The Grass Valley encoder's ability to use the entire MPEG-4 AVC toolset will enable optimization of the system's encoding algorithms to ensure exceptional quality in the SENSIO 3D format.

Company expands market availability through leading broadcast equipment manufacturers
"This collaboration with Grass Valley further demonstrates the compatibility of our advanced 3D technology with products from leading broadcast equipment manufacturers, a rapidly growing number of which are turning to SENSIO for professional 3D solutions," said SENSIO President and CEO Nicholas Routhier. "We look forward to showing NAB attendees the high image-quality this joint solution will offer, over the variety of bitrates required by today's broadcast networks."

During an event at the Bally's Hotel for the duration of the NAB Show, SENSIO will showcase its full line of 3D digital compression, decompression, and display-formatting technologies. A complete model integrating SENSIO technology within a live 3D broadcast chain will be on display at this event, which is open by appointment only. Information about visiting SENSIO at NAB is available via email at nab2010@sensio.tv. Details about additional demonstrations of SENSIO technology are available at http://www.sensio.tv/nab2010

MasterImage to Unveil New Multi-Use 3D Glasses at 2010 NAB Show
3D-News Posted: Friday, April 9, 2010 (7:07 UTC) | Posted By: Webmaster

MasterImage 3D, LLC, a 3D technology company that provides pioneering stereoscopic and autostereoscopic 3D systems, will introduce premium quality, multi-use glasses for their 3D digital cinema systems at the 2010 NAB Show. The environmentally friendly, high-performance glasses are fitted with the company's advanced, circular polarized lenses. The MasterImage glasses will be available to theater owners worldwide, May 2010, at a market setting list price of $5.00, per pair.

Supported by all six major studios, MasterImage has seen its theatrical market share rise 1200 % during the past 18 months because it offers superior digital technologies, along with a cost-effective, ownership-based pricing model. The stylish, reusable glasses do not require batteries and complement the company's single-use offering.

"We are mindful of the environmental benefits afforded by reusable glasses and wanted to offer exhibitors options, so they can select the right product for their needs," said MasterImage's Peter Koplik. "With this new, market setting offer, Master Image will outfit theaters with multi-use glasses at less than one-fourth the cost of what competitors are charging for comparable alternatives."

MasterImage is exhibiting at the 2010 NAB Show in Las Vegas, in the 3D Pavilion, booth SL 4514G, April 12-15. There, the company will showcase the new glasses, along with its pioneering, autostereoscopic mobile display systems.

Indie film production looks into 3D
3D-News Posted: Friday, April 9, 2010 (7:05 UTC) | Posted By: Webmaster

Hosomo Productions announced plans to shoot "2020," a live action comedy in 3D for digital distribution to major theater chains.

"It's the goal of many independent filmmakers" Hosomo Productions founder Ron Nakano says as he puts together the pieces. "Digital imaging has made it possible for more people to shoot, but the lesser emphasis is that digital media also puts theatrical distribution a little more within the reach for independent film productions. Replacing a film print for a (digital print) reduces some of the cost, but (independent films) will still only open on a few screens due to the high cost of advertising."

The current number of theaters screens capable of showing stereoscopic 3D movies is still very limited. While more theater screens convert for 3D either through digital, or optical technology like those offered by Oculus or Technicolor, the competition to get a screen booking is formidable. Opening on a few screens, independent films need to prove their ability to attract an audience.

"The 3D can't just be a gimmick, and it won't play just because it's (financially) possible. The movie has to be entertaining. Movies can't depend on 3D to justify making them, and the 3D can't be cut-rate just to try to make a buck. Technical quality, interesting stories and characters are still mandatory."

Set in the near future, "2020" follows the adventures of a man in a post-apocalyptic world who believes he is "The Blind Swordsman," a blind masseur and master swordsman from Japan's samurai era. Ryan Fukumitsu has been tapped for the lead. Story and script developed by Frank Hatamiya and Ron Nakano.

Alioscopy Announces New Camera Rig for MAXON CINEMA 4D for Creating Auto-stereoscopic 'No-glasses' 3D Content
3D-News Posted: Friday, April 9, 2010 (7:03 UTC) | Posted By: Webmaster

Alioscopy® USA, a 3D visualization technology provider, announced the release of a plug-in that facilitates creating Alioscopy-ready 3D content within MAXON CINEMA 4D, the highly acclaimed professional 3D modeling, painting, animation and rendering software. The two companies will showcase the CINEMA 4D and Alioscopy workflow for creating amazing auto-stereoscopic 3D 'pop-out' content at the National Association of Broadcasters (NAB) Show in Las Vegas, April 12th -15th (LVCC, South Hall, in the MAXON Booth # SL 5624).

The Alioscopy camera rig plug-in for CINEMA 4D offers an intuitive way for 3D artists to create immersive Alioscopy-ready 3D content, and add a marketable new skill set to their professional résumé as the demand for auto-stereoscopic, multi-view content increases. The plug-in is available now as a free download from the Alioscopy web site. It is also available from Cineversity, MAXON USA's CINEMA 4D training and education resource and includes a brief tutorial.

The spectacular growth of stereoscopic 3D motion pictures and home entertainment over the past three years has fueled the demand for immersive 3D experiences and presentations. Alioscopy has won multiple industry awards for its cutting-edge auto-stereoscopic hardware / software technology. In the past two years, Alioscopy has attracted and signed major industry business deals for its innovative business-to-business (B2B) approach to creating presentations and promotional materials for the digital signage, advertising, visualization, and trade show & event markets—where 3D glasses are not always practical.

"MAXON is continually seeking ways to offer value for its customers who create 3D content—whether for entertainment, design, architectural and medical visualization, or advertising purposes," said Paul Babb, president and CEO, MAXON USA. "As the market for displaying auto-stereoscopic 3D content continues to gain traction, we're excited that CINEMA 4D artists now have this new capability to easily create Alioscopy-ready content and take advantage of this exciting trend in display technology."

"Within 24 months we've made incredible progress for auto-stereoscopic 'no-glasses' 3D here in North America. Creating Alioscopy-ready content is a crucial component for business growth—and partnering with MAXON helps extend our reach by offering more CG artists and producers a workflow to generate Alioscopy-ready content," said Philippe Roche, CEO and President of Alioscopy USA. "We're excited to have the most recent Alioscopy camera rig plug-in for CINEMA 4D artists to create Alioscopy-ready 3D content and enjoy the unique business opportunities this technology and our solutions provide. We invite all visitors at NAB to stop by the MAXON booth and check out this cutting-edge technology," added Roche.

SMPTE Announces New International 3D Science Conference - Focuses On Latest Research, Lab Studies, Technologies
3D-News Posted: Thursday, April 8, 2010 (19:22 UTC) | Posted By: Webmaster

As the application of 3D technologies continues to grow across the media and entertainment industries, so too does a deep interest in the science underlying them. The Society of Motion Picture and Television Engineers (SMPTE) announced that those focused on this science now have a venue to call their own: the International Conference on Stereoscopic 3D for Media and Entertainment. The conference, the first of its kind, will take place in New York City on July 13-14, 2010 at the Marriott Marquis, Times Square. Online registration opens April 9, 2010 at www.smpte.org.

With a deliberate focus on the scientific aspects of 3D entertainment, the SMPTE conference will feature academic research, lab study results, and discussions of emerging and experimental technologies.

"Just as we did with HD, SMPTE is gathering leading experts to explore the scientific depths of 3D - and to set the stage for even more groundbreaking applications across the media and entertainment industry," said Ken Fuller, SMPTE president.

Call For Papers Issued
SMPTE has issued a call for contributed papers for the conference. Topics include human perception and stereopsis; advances in stereoscopic camera architectures; multi-view video coding; light field camera applications for 3D image acquisition; real-time 2D to 3D conversion algorithms; 3D tracking software; advances in autostereoscopic displays; and emerging technologies. A full list of topics and submission instructions are available at http://www.smpte.org

SMPTE Standards Already Jump-Starting 3D Market Growth
The SMPTE International Conference on Stereoscopic 3D for Entertainment follows the organization's announcement last year of the requirements for a stereoscopic 3D Home Master standard. The cornerstone of the entire 3D content chain, this standard will provide high-level image formatting requirements for the source materials authored and delivered by content developers. It will also provide requirements for the delivery of those materials to all distribution channels, from physical media to terrestrial, satellite, cable, and other streaming service providers.

SMPTE expects to finalize the core specifications of the 3D Home Master standard by the end of 2010.

On Sight opens world's first 3D stereoscopic suite using dual cineo82 projectors
3D-News Posted: Thursday, April 8, 2010 (12:45 UTC) | Posted By: Webmaster

Embracing the industry's growth in 3D production, post production and delivery, On Sight opens its doors to its esteemed International creative broadcast, production, cinema and film making clientele.

"The dedicated 3D finishing suite is designed to be at the very centre of our stereoscopic workflow, it perfectly complements the 3D service offered by our production rental department Axis Films," says Simon Craddock, Managing Director at On Sight in London. "The dual cineo82 projectors from Norway's projectiondesign® project calibrated 3D images on to an 11ft silver screen. The suite features SGO's Mistika, a post production system we use for high-end stereoscopic finishing, handling files up to 4K in resolution with real time 3D editing, compositing and color grading. The projectors are fantastic for client 3D reviews using polarized glasses and also for colorists or operators to view material on a big screen."

"Our 3D suite demands the very best that there is in projection and after much research in the evaluation phase, it was projectiondesign that had the best solution, resulting in the world's first 3D 3-chip DLP® stereo projection installation, something that we are incredibly proud of and which is a valuable tool in delivering breathtaking results at every stage of the workflow for our important clients. projectiondesign suggested using dual cineo82 projectors in a stereo configuration. The compact projectors use ACOP optical color processing technology and by combining fixed and motorized optical filters for each color channel, the projectors can be optically calibrated with near infinite accuracy."

On Sight have most recently worked on a mix of 3D projects for music, commercial and feature clients including a 3D cinema advert for Pink Banana Studios for the award-winning West End Musical, The Jersey Boys, which involved the green screen keying, converging and stereo alignment of the four stars.

Anders Løkke, International Marketing & Communications Manager at projectiondesign adds, "The cineo82 is the best value and highest performing 3-chip projector in its class. The strength and performance is affirmed by the momentum we are gaining in the broadcast, visual effects, digital intermediate, screening and post production markets and we're delighted that our solutions and technology are being used on the SGO Mistika Booth at NAB 2010 which perfectly reflects the world's first installation working at On Sight today!"

SGO partners with S3D Technologies at NAB 2010 showcasing new S3D Beam Splitter Rig and S3D Calculator
3D-News Posted: Wednesday, April 7, 2010 (19:11 UTC) | Posted By: Webmaster

SGO, who will be showcasing the Mistika Post Production System at NAB this year and launching Version 5.0, announced that their partner S3D Technologies will also have a presence on SGO's booth, SL4511, South Hall near the 3D Pavilion this year at NAB 2010 taking place 12 – 15 April 2010. S3D Technologies focuses on the research and development of technology for stereoscopic 3D film production.

S3D Technologies will be presenting the S3D Beam Splitter Rig at the show, revealing high-end quality, functionality and design, which significantly facilitates the shooting of live stereoscopic 3D images.

The new rig offers the perfect balance between stability, rigidity and weight. It is suitable for film and digital cameras with lenses of up to 114 mm diameter and a 16 mm focal length. It possesses a state-of-the-art camera release system, which allows the operator to remove and fix cameras efficiently and fast. In addition, the operating temperatures of its electronic components range from -40ºC to 80ºC (-40ºF to 176ºF), which makes filming in a variety of locations and climates, a practical possibility.

S3D Technologies is also introducing the S3D Calculator at NAB this year, which is an essential tool when shooting stereo 3D as the software enables the exact configurations of stereoscopic parameters to be sourced, based on the conditions of the set and its desired effects.

S3D Technologies is looking ahead with the development of S3D Plug-ins and the S3D Converter. The S3D Plug-ins will be an indispensable tool to contribute to future stereo 3D projects as they also integrate the S3D Calculator's features, allowing the user the direct import and export from production set-up parameters. S3D Converter converts footage from 2D to 3D effortlessly and will be released later in 2010.

SGO will be unveiling Mistika Version 5.0 at NAB, revealing one of the most significant software releases to date, with a brand new interface for maximum user acceptability as well as a set of stunning new stereoscopic 3D and 2D tools.

SGO is also in partnership with projectiondesign® (http://www.projectiondesign.com), who will be providing rigs and projectors at the show.

Sharp develops 3D touchscreen LCD - switchable between 2D and 3D modes
3D-News Posted: Wednesday, April 7, 2010 (18:55 UTC) | Posted By: Webmaster

Sharp Corporation has developed a 3D touchscreen LCD featuring the industry's highest brightness that can switch between 2D and 3D modes. Users can view 3D images without the need to wear special glasses, making this LCD ideal for mobile devices such as digital cameras, mobile phones, and smartphones.

The newly developed 3D LCD uses a parallax barrier system to display 3D images. This parallax barrier, which has a series of vertical slits, is incorporated into an ordinary LCD to control the path of light reaching the right and left eyes, thus creating a sense of depth. However, the conventional 3D LCD with this system had difficulty in displaying high-quality images in 3D mode.

The 3D LCD developed by Sharp at this time significantly improves image quality by achieving both high brightness and low crosstalk thanks to advances in CG-Silicon technology and optimization of the parallax barrier. Advances in CG-Silicon technology have shrunk the wiring width within the LCD panel, allowing more light to pass and doubling the brightness (to 500 cd/m2, the industry's highest) compared to the conventional model. In addition, optimizing the parallax barrier design has increased the efficiency of light, thereby dramatically reducing crosstalk. Also, the thickness of the LCD module is about the same as conventional 2D displays even though it is a touchscreen display. As 3D images can be displayed in both portrait and landscape screen orientations, it is ideal for sophisticated mobile devices such as smartphones.

Sharp has also developed a non-touchscreen 3D LCD and will start its mass production in the first half of fiscal 2010.

Sony and 3D World global animated film making competition
3D-News Posted: Wednesday, April 7, 2010 (18:52 UTC) | Posted By: Webmaster

Sony has partnered with market-leading 3D World magazine to create the ultimate stereoscopic-3D (S-3D) film competition; giving both professional and amateur filmmakers the opportunity to showcase their work at this year's SIGGRAPH, present their work to millions of Sony BRAVIA 3D TV purchasers and receive global industry acclaim. The competition opens today and will run until July 2010.

"As the market leader in all aspects of the 3D value chain, from Lens to Living Room, and with a rich heritage in the filming, production and distribution of 3D cinema classics, Sony is committed to helping existing and emerging 3D Film making talent. By working with Future's 3D World in print and online, we will be deploying a full range of technology advice, tips and mentoring opportunities for entrants," said Nick Sharples, Sony Europe.

The competition launches today with dedicated tutorials and feature content designed to educate readers about all aspects of S-3D filmmaking. The magazine includes features on the rules of S-3D and top tips on using 3D to enhance a story and the pitfalls to avoid. The 16-page section ends with a detailed tutorial on how to create a stereoscopic camera rig in a range of popular 3D software applications.

To support the competition, a microsite (3dworldmag.com/sonycompetition) has been developed which features video tutorials, regular news updates from the 3D community, exclusive behind-the-scenes content from Sony experts, interviews from enthusiasts at the cutting edge of 3D and, last but not least, the chance to speak to directors and film makers with one-off Q&As.

Fiona Tully, Publisher of 3D World for Future, the special-interest media group said, "3D World has been a core part of the 3D community for ten years and is the perfect partner for Sony in its quest for top-quality stereoscopic 3D content. Our readers want to push the boundaries of what they can do with animation, motion graphics and visual effects and are committed to improving their knowledge and skills to stay ahead of the curve. I've no doubt they'll relish the chance to showcase their talents on a global stage".

The competition will be supported by regular social media updates from Sony and 3D World, to ensure 3D filmmakers and fans alike are kept up to date with the latest news. Twitter, Facebook and YouTube profiles will all be used to ensure a regular flow of 3D news. Filmmakers can express their interest in taking part in the competition either through 3D World magazine or its website (3dworldmag.com), both of which will offer regular updates and guidance on making the most of the contest.

A live judging event will take place in early July and the winner will be announced at SIGGRAPH on 25th July.

SENSIO and Miranda Announce Partnership to Develop Suite of Broadcast Products for 3DTV
3D-News Posted: Wednesday, April 7, 2010 (18:49 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. and Miranda Technologies Inc. announced a partnership to develop a suite of high-performance broadcast products to enable end-to-end, stereoscopic 3D playout.

The first Miranda product equipped with SENSIO® 3D technology is the Densite 3DX-3901 Stereoscopic 3D video processor module, which is to be launched at the 2010 National Assosciation of Broadcasters Show ("NAB") in Las Vegas. The processor provides high quality conversion of multiple 3D formats, including SENSIO® 3D technology which offers visually lossless, compression-decompression technology for high quality distribution of 3D content over existing 2D infrastructures.

The Densite 3DX-3901 provides conversion of Dual 1.5Gbps, Dual 3Gbps, Single 1.5Gbps, and Single 3Gbps signals. It features a single 3Gbps/HD input and dual 3Gbps/HD outputs; this allows previewing of conversion effects, as well as 3D/2D simulcasting. The processor also offers horizontal and vertical flip, interaxial adjustment, and Horizontal Image Translation for adjustments to depth positioning, and for simulating a 3D landscape from a 2D scene.

"The remarkable momentum of 3D is driving broadcasters' demand for a fully integrated suite of 3D-enabled systems that interoperate smoothly to 'industrialize' 3D playout workflows, and our partnership with Miranda is a key step towards this," says Nicholas Routhier, President and CEO at SENSIO.

"Miranda now offers a range of Stereoscopic 3D products, spanning signal processing, multi-viewers and channel branding, which simplify the transition to 3DTV production and playout", says Jean-Marc d'Anjou, Vice-President Infrastructure at Miranda. "We're aiming to strengthen our support for SENSIO® 3D across our products, with upcoming product releases".

SENSIO and Miranda will showcase their 3D technology at Miranda's booth at the 2010 NAB Show (booth #N2515).

More information about SENSIO® 3D is available online at http://www.sensio.tv/nab2010

More information about Miranda 3DTV products is available at http://www.miranda.com/3DTV

MAZEfilms to Produce Stereoscopic 3D Fantasy Feature 'Eli'
3D-News Posted: Tuesday, April 6, 2010 (18:05 UTC) | Posted By: Webmaster

MAZEfilms, Inc. has begun pre-production on a $25 million feature, "Eli," to be shot in North America and parts of Europe. Daniel Maze will direct from a script by Maze and Alexander Yurchikov.

"Eli" will be produced by Saskia Boedt, photographed by Keith Dunkerley, and scored by Konstantinos Zacharopoulos. Principal photography will begin in the fall of 2010 in stereoscopic 3D.

The film is a fantasy which focuses on a young boy who discovers that his teacher is a witch intent on stealing the soul of his ill sister. After Eli discovers her intentions, an angel appears to help him defeat the witch and conquer his fears.

projectiondesign in 3D at REDUSER'2010 NAB Party
3D-News Posted: Tuesday, April 6, 2010 (10:22 UTC) | Posted By: Webmaster

Norway's projectiondesign® will provide their flagship cineo82 DLP® projectors in 3D stereoscopic configuration to one of the most exciting and most talked about events at the NAB Show.

This event is the 12-hour long REDUSER'2010 NAB Party taking place on Wednesday, 14th April between 11am to 11pm at The Tropicana Hotel, Las Vegas. The cineo82 projectors will be used to showcase some of the finest 2D and 3D content from productions in film making from the past twelve months.

Content for the showcase will be produced from the real-time 4K 3D stereo RED Digital Camera system and the projectiondesign cineo82 stereo 3D projectors will be integrated with the ASSIMILATE's SCRATCH® Digital Finishing Solution on a dual RED ROCKET 4K decoding card in a DI workstation provided from JMR. The audience will be wowed by images using standard polarized 3D glasses.

The organization of the event is by Steve Sherrick, Chief Collaborator at Obscure Knowledge Productions and 3D equipment and experience has been orchestrated in conjunction with Mark L. Pedersen, CTO / Co Founder from OFFHOLLYWOOD in New York.

And the last word goes to, Anders Løkke, International Marketing & Communications Manager at projectiondesign who says: "We're looking forward to bringing our projectors that are tailored to the post market to NAB with some of the most exciting and innovative companies in the field and what better way to receive a truly international and prestigious reception than at the famous annual REDUSER'2010 NAB Party."

To register for this event, please visit http://redusernab.info or http://reduser.net/red_day/register.php

projectiondesign provides 3D solutions to SGO at NAB
3D-News Posted: Thursday, April 1, 2010 (18:57 UTC) | Posted By: Webmaster

Delivering an unrivalled selection of 2D and 3D projection displays tailored for the most critical post and digital intermediate user, Norway's projectiondesign® will provide their cineo32 and cineo82 DLP® projectors in three dedicated areas on the booth of European post production software developer, SGO.

"In an effort to create a product that's a perfect fit for the broadcast, post-production and media creation environment, we've worked very closely with the technical managers of leading post houses and digital film consultants," says Anders Løkke, International Marketing & Communications Manager at projectiondesign.

"Their valuable feedback has been incorporated into our range of cineo projectors and we're delighted that they're being used in 3D stereoscopic configurations on the SGO booth at NAB to present the latest workflow to a growing US and International audience. We believe that they will significantly benefit the production, broadcast and post community in high definition, digital cinematography, VFX, studio display, colour correction and graphics work."

On the booth, projectiondesign's flagship cineo82 3-chip DLP® projectors in stereoscopic configuration and using high precision lenses will be projected on a screen measuring 3 meters wide. The cineo82 has a peak brightness of 10,000 ANSI lumens and features native 1920x1080 HD resolution, perfect for combining animation, effects and recorded footage. The high brightness ensures that large viewing or screening rooms are guaranteed a bright, clear and colour accurate picture every time during the workflow process. The 3-chip DLP technology with projectiondesign ACOP optical processing ensures the best image possible with REC709 and DCI-compliant colour space.

In addition to the cineo82, SGO will use the projectiondesign cineo32 single-chip 1080p DLP projector in stereo configuration on a 2 meter wide screen. The cineo32 offers high contrast and colour uniformity. It features full 10-bit resolution, a guaranteed REC 709 colour space for accuracy and incorporates the latest version of BrilliantColor, developed by Texas Instruments, for improved performance. This allows the user to calibrate the projector to produce a perfectly accurate image, either through external 1D and 3D LUT generation or through its unique RealColor color management suite. The projector is available with a wide range of precision projection optics, and it's compact and portable design enables it to be used for on-set viewing of digital dailies or rushes.

Stereoscopy.com 3D-News (ISSN: 1612-6823) is published monthly by Stereoscopy.com, P.O. Box 102634, 70022 Stuttgart, Germany.
Editor-in-Chief: Alexander Klein.

Worldwide subscriptions to the electronic version of the Stereoscopy.com 3D-News are provided free of charge.

Material in this publication is copyrighted © by Stereoscopy.com. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

Subscribe to our mailing list, and receive the latest 3D-News items by E-Mail!
Just enter your E-Mail Address below:

Please do not forget to visit the Stereoscopy.com Bookshop, offering the world's largest selection of books in 3D and about 3D.
Learn More Click Here to Pay

Button left Back to the Stereoscopy.com 3D-News Page
Button left Back to the Stereoscopy.com Homepage
Button up Back to the Services Page

Last modified on August 31, 2006

Copyright © 2000-2018 by Stereoscopy.com and Alexander Klein. All rights reserved.