3D-News Archive May 2004

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ESA Mars Express Image: Arsia Mons volcano in 3D
3D-News Posted: Friday, May 28, 2004 (17:12 UTC) | Posted By: Webmaster

The image (below) of the Arsia Mons shield volcano was taken by the High Resolution Stereo Camera (HRSC) on board ESA's Mars Express.

The 3D image requires stereoscopic anaglyph glasses to view

This image shows a spectacular zone of collapse features on the southern flank of the giant shield volcano Arsia Mons (located at 239°E longitude and 10°S latitude, see the Mars map image).

Location of Arsia Mons volcano

The image was taken from an altitude of about 400 kilometres during orbit 263 of the Mars Express spacecraft.

The original image resolution was 20 metres per pixel, but the versions shown here have been reprocessed to reduce the volume of data for use on the internet.

The main red-green anaglyph image, covering an area of 38 kilometres by 53 kilometres, is a detail section of the top left of the black and white image below, which covers an area of 80 kilometres by 105 kilometres.

The total height difference in the land surfaces in these scenes is about 7 kilometres, and some individual collapse pits have a depth of 2 kilometres.

The pits probably formed when lava erupted from the side of Arsia Mons. When lava, or molten rock, finds its way to the surface, it produces several veins and chambers. These slowly empty as the lava erupts and runs down the volcano flanks.

Some of the lava reaching the surface cools down and becomes solid, often building a roof over the emptied chamber. The resulting voids collapse due to the weight of the overlying material. At several places, the walls of the pits have been modified by later landslides.

The overall trend of the collapse zone runs from the south-west to the north-east, following exactly a giant zone of crustal weakness in the Tharsis region, along which the three large volcanoes Arsia, Pavonis and Ascraeus Montes are aligned.

USA's Largest Passive Stereoscopic Tiled Wall Display Powered by Advanced Clustering Technologies
3D-News Posted: Friday, May 28, 2004 (17:04 UTC) | Posted By: Webmaster

Advanced Clustering Technologies announces the implementation of an Infiniband based Beowulf Cluster to power one of the largest known passive stereoscopic tiled wall display in the United States. The cluster was purchased for use in the Purdue University's Envision Center for Data Perceptualization.

The graphics cluster was developed as part of a high performance visualization showcase to aid in research and teaching at Purdue University. "Some of this cluster's applications include medical visualization, geographical information system, architectural walk-through, biological modeling, homeland security simulations and large particle simulation" said Raj Arangarasan, Visualization Research Coordinator, Envision Center for Data Perceptualization.

"We were honored to be chosen to work with the Purdue's Envision Center staff to develop this cluster. It is very exciting to see our cluster used for such cutting edge research and educational purposes." said Shelly Matthews, Vice President of Sales. The 13 node dual Xeon cluster uses Mellanox technology 4X Infiniband HBC's the Mellanox MTS24, 24 port switch for data transfer and the Nvidia QuadroFX 3000G to drive the 12' x 7' rear projected tiled wall.

National Science Centre, New Delhi, to present 3D
3D-News Posted: Wednesday, May 26, 2004 (16:44 UTC) | Posted By: Webmaster

Imagine you are a Red Blood Cell leisurely swimming down the circulatory system of a fellow homosapien, when a malicious looking virus suddenly swoops down on you. You fight back, call out to bodyguard White Blood Cells and antibodies and take the enemy head-on. You win the battle and seal the fate of the virus with a master stroke of phagocytosis (killing the virus) and go on to tend to the worn-out WBCs.

This is not a child's hyperactive imagination at work during biology classes. This is what the National Science Centre, New Delhi, (NSCD) has rolled out for the young and restless this summer.

The NSCD has come up with the novel idea of screening 3D films for students during the summer vacations. The screenings have been on at the Pragati Maidan centre since May 7 and have elicited tremendous response from children as well as their wards.

Kailash Chandra, Education Officer, NSCD, said: "We have run the show to packed houses since the first day. 3D films are an interesting way to educate children and, at the same time, entertain them. This also makes children familiar with the world of science and technology and helps develop their interest in the subject."

A 3D film functions on the principles of stereoscopic vision and its USP is the depth and distance they give to each shot unlike other 2D movies. While the blood cell imbroglio is part of the movie Inner Space — which literally brings you face to face with the intricate and unseen functioning of the human circulatory system — Space Adventure takes you through the rigmarole of a space mission.

You feel the take-off and see the earth deep into the space, just like astronauts perceive it from the space station. Santa Barbara is a 3D peek into water life and Escape recreates the heart-pumping thrill of skiing down a mountain.

The NSCD, which boasts of a new facility for the screenings, holds four shows a day at 10.30 am 11.30 am 2.30 pm and 3.30 pm. The tickets are priced at Rs 10, inclusive of the polaroid goggles necessary for viewing a 3D movie. For school groups, tickets are Rs 5 per student.

The screenings are open to all age groups and are free for children below five years.

Brillian Announces New SVGA Microdisplay Viewer Module for Video-Display Headsets and Viewfinders
3D-News Posted: Wednesday, May 26, 2004 (16:41 UTC) | Posted By: Webmaster

Brillian Corporation announced a new SVGA Microdisplay Viewer Module, the Brillian BR86M30-1SVGA. The turnkey optical module, based on Brillian's Z86D-3 liquid-crystal-on-silicon (LCoS(TM)) microdisplay, delivers incredibly bright, full-color, high-resolution SVGA images.

The BR86M30-1 is designed for original equipment manufacturers (OEMs) that are looking to enter the head-mounted display (HMD) or electronic viewfinder market, but have limited technical resources for optics development or budget constraints that make internal development difficult. In addition, Brillian offers ready-to-implement electrical reference designs for driving and illuminating the microdisplay.

The complete turnkey optical module includes a microdisplay, illuminator, illumination optics, imaging optics and mechanical housing. The lightweight, high-performance device allows OEMs to deliver a virtual 42-inch diagonal screen at two meters in a 0.6-ounce package. A 30-degree field of view, long eye relief (28mm), a large eye box (10mm x 8mm), and low distortion all provide outstanding viewing comfort for monocular, binocular and stereoscopic applications. Field sequential operation utilizes each of the 480,000 pixels for red, green, and blue -- offering a true 800 x 600 image -- for near home-theatre-quality viewing.

Brillian's high-resolution, LCoS(TM) microdisplays provide a rich user experience by supporting a full range of content including text, graphics, multimedia, full-motion video and 3-D/stereoscopic content. The high brightness specification of 50 foot lamberts enables users to view content on the display outdoors, even in direct sunlight. Supporting a high image refresh rate of 120 Hz, the image is effectively free of flicker and color breakup, and its high fill factor of 93% delivers seamless images without the pixelation found in color filter-based transmissive and OLED-on-silicon displays, Brillian microdisplays are ideally suited to the unique demands of both HMD and electronic viewfinder applications. They operate in a wide temperature range (-20 to 70C) enabling both indoor and outdoor use, support long lifetimes (up to 175,000 hours MTTF), without degraded display performance, and offer low power consumption for portable applications.

"With the BR86M30-1 SVGA microdisplay module we offer our OEM customers a compelling advantage: the highest SVGA image quality and performance combined with an easy-to-integrate platform designed to provide both a performance and time-to-market edge," said Robert Melcher, chief technology officer, Brillian.

Stereoscopic Displays and Applications (SD&A) Conference
3D-News Posted: Tuesday, May 25, 2004 (19:27 UTC) | Posted By: Webmaster

The 2005 Stereoscopic Displays and Applications conference will held at the San Jose McEnry Convention Centre, San Jose, California as part of the 2005 Electronic Imaging: Science & Technology Symposium - organised jointly by IS&T & SPIE.

The dates of the 2005 EI Symposium are 16-20 January 2005. The Stereoscopic Displays and Applications conference will be held for 3 days during this period - dates yet to be announced.

The topically related conferences "The Engineering Reality of Virtual Reality" and "Telemanipulator and Telepresence Technologies" will also be held during the 2005 Electronic Imaging Symposium.

The Stereoscopic Display Application Issues short course will also be held at EI: http://www.stereoscopic.org/sc

Philips 3-D Display Uses Patented Lens Technology And New Software
3D-News Posted: Tuesday, May 25, 2004 (19:14 UTC) | Posted By: Webmaster

At this year's Society for Information Displays (SID) conference in Seattle, Royal Philips Electronics is showcasing multi-view 3-D display technology for video entertainment -- including gaming, automotive display and mobile applications -- that allows consumers to enjoy highly-realistic visual images.

The new 3-D display offerings combine Philips' unique patented slanted Lenticular lens technology with real time 2-D to 3-D conversion software that can toggle between 2-D and 3-D on any type of flat display module (transmissive LCD, reflective LCD or emissive display).

Philips' 3-D autostereoscopic display technology can be enjoyed by multiple viewers without the need for glasses with special lenses to experience the natural 3-D effect and also provides a wide viewing angle that can be enjoyed by multiple viewers.

With Philips' new technology, viewers have the advantage to "look around" objects without losing the stereoscopic effect or brightness of the display even during movement. Using Philips' advanced technology, a viewer is not required to hold his head in a certain position in order to examine the image, viewing it in 3-D.

Multiple viewers can enjoy the 3-D image at the same time from different vantage points because of the nine separate stereoscopic views - each taken from a slightly different angle - that create a lifelike 3-D image over a broad range of viewing angles. The slanted lenticular lens focuses the light from different pixels in well-defined directions, bringing to life different sides of a picture.

The lenticular lens technology also resolves the issue of moire-like black bands by slanting the lenses at an angle. In addition, the lenticular lens approach makes optimum use of the available backlight power, unlike competitive parallax barrier approaches which work by cutting out a significant fraction of the light generated by the backlight.

"Our extensive knowledge of 3-D display technology provides consumers with a very natural 3-D image that they can almost touch and feel -- whether it be a photo, video or game -- without compromising on brightness" said Johan van de Ven, chief technology officer, Communications Businesses, Mobile Display Systems and senior vice president, Philips Semiconductors. "We believe that this technology unlocks numerous opportunities in this growing consumer market and also in professional applications, such as medical imaging and computer graphics."

The 3-D technology is suitable for any size display in either video entertainment, automotive or mobile telecommunications applications. Philips' new 2-D to 3-D conversion technology significantly enhances graphics, video and gaming experiences.

Gamers can switch between 2-D and "Virtual Reality" 3-D views because the display technologies contain a powerful, highly efficient conversion algorithm that reprocesses the game's depth information. The conversion algorithm -- applicable to dedicated hardware, software and in combination -- is unique because it locates and calculates depth from any standard 2-D video to provide a 3-D video experience in real time.

For example, when a user transfers a video onto a mobile device, the algorithm immediately converts the video into the 3-D format without delay or additional software. Moreover, the display itself can be switched back to full resolution for standard 2-D applications, such as reading text.

The conversion algorithm is also designed to cope with artifacts that often accompany 3-D viewing, such as discrete changes in perceived views when moving the head in front of the display in the horizontal direction. Philips continues to dedicate efforts to understanding the human perception of 3-D images in order to continually optimize algorithms.

In automotive displays, 3-D impressions are advantageous in satellite navigations systems, for example. The 3-D rendering software generates 3-D maps on the display and provides the viewers with realistic images of their driving route or destination. The driver and passengers each have an optimal view of the 3-D display, regardless of their position in the car and while the car is in motion.

As users demand more content in mobile devices, advancement to 3-D technology is an appropriate path, particularly for displays with small-sized screens. In mobile gaming devices, the 3-D display technology creates a big impact by adding an extra dimension to the gaming experience over the conventional 2-D view. As with automotive displays, Philips' solution in mobile displays offers free viewing ranges that enable users to experience the 3-D impression even during movement.

The Living Image
3D-News Posted: Thursday, May 20, 2004 (12:40 UTC) | Posted By: Webmaster

A stereoscopic Virtual Reality Show is taking place in London/England from Tuesday 18 May to Friday 28 May 2004.

The Living Image is a unique collaboration between theatre designer Roma Patel, site-specific artist Trudi Entwistle and installation artist, Graham Nicholls, as part of a series of LIFT (London International Festival of Theatre) commissions exploring the poetics and politics of London's urban landscape. The cityscapes of London provide a backdrop to our lives, passageways which we subconsciously navigate.

Exploring the concept of urban London through our memories and fantasies of city life, The Living Image brings the psychological and physical spaces together, creating an experiential relationship with the environment. A virtual reality installation The Living Image blurs distinctions between what is real and what is computer generated.

Individuals will enter a multi-sensory interactive space wearing stereoscopic glasses to allow the 3D environment to be experienced on a large screen.

Through a synergy of video, sound and the 3D space, you are invited to create your own journey within the installation as each reaction triggers a new experience.

The Living Image is a FREE, timed ticket event and is open 10.00-21.00, Monday to Friday.

To book your tickets call 44 (20) 7942-4040 or E-Mail tickets@danacentre.org.uk

The experience lasts 15 minutes.

Further information is available at www.thelivingimage.org

3D Models Being Used to Determine Gene Development in Heart
3D-News Posted: Thursday, May 20, 2004 (12:31 UTC) | Posted By: Webmaster

OHSU and Oregon3D Collaborate on Innovative Heart Research

Scientists are using large-scale three-dimensional (3D) computer models of developing hearts to study where genes express themselves in the heart structure as it forms.

Oregon3D Inc.®, The Academy for Digital Arts & Sciencessm, and the Oregon Health & Science University (OHSU) Heart Research Center are collaborating in a heart development visualization project that marks a new direction in medical research.

"When we view microscopic data in three dimensions it allows us to see anatomical and genomic relationships differently and ask new questions of the data," said Jeffrey Pentecost, D.O., heart researcher in the OHSU Heart Research Center and coordinator for the project. "Our hope is that this new view will guide our research toward understanding the causes of congenital and adult heart disease."

The focal point of the OHSU-Oregon3D project involves the stereoscopic projection of 3D computer models of developing human, mouse and chick hearts onto a 12x6-foot high-definition display wall, thus allowing researchers the opportunity to observe the hearts as floating and rotating 3D objects. This is a significant leap forward from the previous method of studying 2D images on desktop computer monitors.

"The OHSU Heart Research Center is a collection of more than 100 scientists from varied medical specialties, all of whose research bears upon heart health or heart and blood vessel disease," said Kent L. Thornburg, Ph.D., professor of medicine (cardiology) in the OHSU School of Medicine and director of the OHSU Heart Research Center. "An expert in its industry and a natural partner for our team, Oregon3D offers our scientists a whole new way of conducting important heart research. Together, we hope to revolutionize the way research is conducted on developing hearts and improve heart health for future generations."

Oregon3D's vision is a world in which visualization is routinely used to enlighten, enrich and enhance life.

"Our visualization technology capabilities enable OHSU scientists to view medical data to the point of making a whole new level of understanding possible," said Aaron Boonshoft, founder and CEO of Oregon3D. "The complex shapes and details of the images are much easier to see on our wall-sized stereoscopic display with real-time interactivity."

The visualization technology at Oregon 3D allows the OHSU scientists to look at the developing heart in a way they never have before, as if it were thousands of times bigger and floating in front of them. The visualization technology also shows the genes clearly expressed in bright bold colors on a translucent surface.

eMagin Wins Key Patent for 3D OLED Device
3D-News Posted: Tuesday, May 18, 2004 (22:02 UTC) | Posted By: Webmaster

Built-In Stereovision Provides Realistic 3D Virtual Imaging

eMagin Corporation has received notification from the U.S. Patent and Trademark Office of patent issuance for the invention of its 3D OLED device, U.S. Patent No. 10,017,769, "Three dimensional display emulation method and system."

The patent describes a stereoscopic display device incorporating a pair of OLED microdisplays in a near-eye display. The device processes an emulation video signal providing alternate frames of left and right video data with an "enable" signal provided to update data with corresponding frame data of the emulation signal. This patent provides for the unique method of generating highly realistic 3D which is built into eMagin SVGA-3D microdisplay.

Combined with eMagin's top-emitting, active matrix OLED devices and unique IC architecture, which stores color and graphics data under each pixel, this patented 3D method provides rapid updated 3D with each eye receiving a flicker-free, non-shuttered image. "This 3D imaging capability remains realistic regardless of head movement or head position relative to a screen, unlike shutter glasses or 3D liquid crystal display computer screens," said Susan Jones, Executive Vice President, eMagin Corporation. "Since the images are generated at each eye, regardless of head position, we can combine the displays with head tracking to provide an ability to look around 3D objects or to move into virtual environments with available software."

eMagin's SVGA-3D OLED microdisplay is the only display with such 3D capability built directly into the display itself. According to Jones, the SVGA-3D display and other future displays using eMagin's 3D technology are targeted at "opening 3D virtual imaging to a range of applications, from visualization and training to gaming." 3D imaging is also important in CAD visual simulation and Virtual Reality applications such as telepresence, camera viewfinders, handheld phones with large virtual screens, and head mounted wearable computers.

eMagin will demonstrate headsets using this combination of 3D and head-tracking capability at the Society for Information Display meeting in Seattle, Washington May 23-25.

In addition to developing its own intellectual property portfolio, eMagin is a licensee of Eastman Kodak's small molecule OLED technology. Industry research analysts, such as iSuppli/Stanford Resources and DisplaySearch predict that the OLED display market could grow to $3 billion by 2007.

Fakespace Delivers First Reconfigurable Visualization System Utilizing Two Kinds of Stereoscopic Technology
3D-News Posted: Tuesday, May 18, 2004 (21:55 UTC) | Posted By: Webmaster

Immersive Environment Provides Passive and Active Stereo for Real-Life Simulation and Scientific Research

Fakespace Systems Inc. today announced completion of the world's first reconfigurable immersive visualization system that includes the use of both active and passive stereoscopic technology. Designed specifically to meet the requirements for Purdue University's new Envision Center for Data Perceptualization, the custom solution was developed utilizing Fakespace's reconfigurable FLEX(TM) platform. In addition to the custom FLEX display, the Envision Center also includes a dual channel PowerWall(TM) from Fakespace.

The Envision Center is a 5,600-square-foot theater that can seat up to fifty people for review of large-scale, tera-byte sized computer-generated models. The FLEX environment enables design, engineering and research teams to collaborate on a broad range of projects including simulation of interplanetary exploration, storm system analysis, and virtual walk-throughs of building models prior to their construction. For general usage, the FLEX will be positioned in a thirty-foot wide flat theater for large group viewing and interaction. For applications requiring a fully immersive experience, the FLEX can be electronically or manually moved to an enclosed CAVE-like environment, which includes projection on the floor.

The benefits of having both active and passive stereoscopic technologies inherent in the system serve to enhance the flexibility of the reconfigurable solution. Active stereo technology produces the highest quality stereoscopic viewing in an enclosed space. So, when the FLEX is configured as an enclosed room (CAVE®), using active stereo eliminates problems such as brightness shifts and reduced stereo quality that can occur with angled screens and floor projection. For applications requiring the use of a large flat wall display, passive stereo provides an exceptionally comfortable 3D experience using lightweight polarized glasses instead of the more costly and bulky shutter glasses used for active stereo viewing.

To meet all expectations of quality and usability, the FLEX incorporates digital projection technology, producing 4000 ANSI lumen brightness. The projector inherently generates slightly different images for the left and right eyes with refresh rates fast enough for active stereo. For passive stereo, an electronic polarizing shutter is placed in front of the projection lens rather than at the users' glasses to filter left and right eye images. Fakespace specified a combination of screen and other technologies that will produce bright, high quality three-dimensional visualizations regardless of which viewing mode is selected.

For the Envision Center, Fakespace also integrated a wireless motion tracking system to enable precise movement and data manipulation, providing the sensation of complete immersion within the data sets. The image generators include both an Onyx4(TM) and a Tezro(TM) workstation from SGI.

Until now, no re-configurable solution was able to offer both active and passive stereoscopic technology within the same system. "It is a great accomplishment for us to not only meet, but exceed the demanding requirements set out by our partners at Purdue University," said Dr. Chris Clover, Chief Executive Officer of Fakespace. According to Dr. Gary Bertoline, the Envision Center Director, "The FLEX system allows the Envision Center to change the configuration of the display and to employ both passive and active stereo. This allows us maximum flexibility to support the research mission of Purdue University and discover new knowledge through the effective use of Fakespace technology."

Purdue's Envision Center is a complete interdisciplinary, high-performance visualization facility which blends computer science, engineering, perception technology, and art to offer faculty access to emerging tools. The Center serves the entire Purdue community for projects that range from analyzing the flow of the Earth's mantle to using motion capture technology to produce a live dance performance that incorporate 3D and 2D imagery and sound. Already the center is involved with more than a dozen researchers overseeing projects using its Virtual Reality theater. Other areas of the complex offer Access Grid connectivity and space for haptics research.

For further information about the Envision Center, go to www.itap.purdue.edu/envision, or for more information on immersive visualization and solutions from Fakespace Systems, visit www.fakespace.com.

DDD Unveils Real Time 3D DVD Movie Conversion Breakthrough
3D-News Posted: Wednesday, May 12, 2004 (21:45 UTC) | Posted By: Webmaster

Real Time Conversion of Conventional DVD Movies to 3D

DDD Group plc, the 3D software and content company, announced the completion of the development of a ground breaking 3D conversion solution capable of playing conventional DVD discs in 3D on the latest "glasses free" 3D displays. The new TriDef® DVD Player allows any (Hollywood) movie to be viewed in 3D without requiring special pre-formatting of the DVD disc.
From today, the TriDef DVD Player will be offered to licensees of DDD's TriDef software products and it marks an important milestone in the future development of consumer markets for 3D displays by enabling real time conversion to 3D.

The TriDef DVD Player draws on the advanced image analysis technologies developed for DDD's offline 3D media conversion service. The real time conversion feature delivers immediate access to 3D DVD blockbuster movies for owners of 3D display and complements DDD's high quality offline conversion process by delivering an easy to view 3D effect that is based on the availability of 3D depth cues in the original movie.

In addition to the play back of conventional DVD movies in 3D, the TriDef DVD Player is capable of playing original 3D movies including the library of 3D feature length movies that were recently licensed from nWave Pictures. This combination is designed to offer the widest possible choice to 3D display owners.

Chris Yewdall, Chief Executive of DDD, said: "The TriDef DVD Player has received an extremely positive reaction from our licensing partners and represents our response to the need for a 'killer application' that will drive consumer adoption of 3D displays in a variety of product categories including the PC and DVD player. We've delivered a solution that is as simple as loading your favorite DVD disc and pressing the Play button. This level of ease of use allows our display partners to address a completely new audience of potential 3D display owners."

Phil Harman, Chief Technology Officer of DDD, added: "We could not have achieved this without the unique technologies that we developed to improve our offline 3D conversion process. The initial reaction of most customers when they see the results for the first time is to remove the DVD and check that it really is a store bought DVD and that we haven't converted the movie to 3D using our offline processes!"

3D Action Theater to Premiere at Riverbanks Zoo & Garden
3D-News Posted: Friday, May 7, 2004 (18:16 UTC) | Posted By: Webmaster

On Monday, May 10th, Riverbanks Zoo & Garden at Columbia, South Carolina (USA) will unveil a new 3D digital cinema experience-the first of its kind in any zoo in the world. The transformation of the Education Center's auditorium into a 3D theater involves professional design and installation by Edwards Technologies, Inc (ETI). The new attraction will feature nWave Pictures' latest 3D release, SOS Planet. This short (12 minute), animated film entertains all ages with a meaningful message, reinforcing the Zoo's mission to provide a diverse educational and high-quality recreational experience for all Riverbanks visitors. SOS Planet takes audiences on a journey to the most environmentally sensitive areas of the planet to explore the challenges of habitat preservation in a way that is as entertaining as it is educational.

The interactive film addresses the issues of global warming, destructive fishing, and tropical deforestation. "The 3D digital characters we created for the film-polar bears, orangutans, monkeys, a sea turtle, sea horse and python-all interact with the audience," says Charlotte Huggins, producer of SOS Planet. "The character interactions with the audience allow movie-goers to experience the film, not just watch it."

Shows will take place approximately every hour, and show times will be posted at the theater. Tickets cost $3 per person ages 3 and older, plus the price of zoo admission.

General zoo Admission is $8.75 for adults, $7.50 for students with an ID, $7.25 for seniors ages 62 and older, $6.25 for children ages 3 to 12, and free for children younger than 3. Every Tuesday is Family Day — adults are admitted for $7.75 and children for $5.75.

The zoo is at 500 Wildlife Parkway, off I-126. It's open daily from 9 a.m. to 6 p.m. during the summer. Call the zoo at 1 (803) 779-8717 or go to its Web site, www.riverbanks.org.

The Polar Express to Be Released as Standard-Format and IMAX(R) 3D FILM November 19th in North America and Many International Territories
3D-News Posted: Friday, May 7, 2004 (14:47 UTC) | Posted By: Webmaster

First Full-Length Hollywood Feature to Be Converted into Larger-Than-Life IMAX 3D

IMAX Corporation announced that it has reached an agreement with Warner Bros. Pictures through which the Studio will release its full-length proprietary motion-capture feature, The Polar Express, to conventional theatres and in the IMAX(R) 3D format, exclusively to IMAX(R) theatres, on November 19 in the U.S. and many international territories. The film will be digitally converted into IMAX 3D using both the proprietary IMAX 3D conversion process and IMAX DMR(R) (Digitally Re-mastering) technology. Warner Bros. Pictures will be the exclusive distributor of The Polar Express to IMAX theatres worldwide.

The holiday themed film, based on the classic Caldecott award-winning children's book written by Chris Van Allsburg, is directed by Oscar winner Robert Zemeckis and stars two-time Academy Award winner Tom Hanks. Using Imagemotion(TM), a proprietary motion-capture process developed by Sony Imageworks, the company creating the
CG animation for the film photography to create a unique blend of realism and fantasy, it tells of a doubting young boy who takes an extraordinary train ride to the North Pole and embarks on a journey of self- discovery that shows him that the wonder of life never fades for those who believe.

"When I saw the tests for The Polar Express in IMAX 3D, I was excited that audiences would be able to experience the film this way," said Robert Zemeckis, director of The Polar Express. "The 3D adds incredible depth and allows the viewers to experience the visual splendor and amazing adventure of this classic story in a way which should create a really memorable experience, not only this holiday season but for many years to come."

"By releasing The Polar Express in IMAX 3D with the most powerful 3D images in the world, we can offer movie fans something they have never experienced before," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "We believe this spectacular holiday film will satisfy consumers' rapidly growing appetite for both a premium and 3D cinematic experience. We think this added dimension will contribute to the success of the film in all of its other formats, as fans will want to see the film again and again."

"With The Polar Express in 3D, all audiences - especially children - will experience an entirely new way to see Hollywood movies," said IMAX Co-CEO's Richard L. Gelfond and Bradley J. Wechsler. "Through the magic of IMAX 3D technology, fans of this story are going to have the opportunity to be a part of a narrative work like never before, whether it's catching the snowflakes off of screens that are up to eight stories tall, dodging the train's arrival as the whistle blows in 12,000 watts of digital surround sound, or feeling the journey of traveling to the North Pole - audiences will literally be a part of the story. The combination of a popular book, an Academy Award-winning filmmaking team and IMAX 3D is exactly what we were looking for to complete IMAX's 2004 commercial film slate, which is the strongest in the Company's history."

"With the success of Hollywood movies digitally re-mastered into IMAX's format and the enduring popularity of IMAX 3D around the world, the next natural progression in revolutionizing the way people see event blockbuster films is in IMAX 3D," said Greg Foster, IMAX's President of Filmed Entertainment. "IMAX has the world's best performing 3D films. The most recent IMAX 3D film released by Warner Bros. and IMAX, NASCAR 3D, has broken records and is the fastest grossing IMAX documentary ever. The release of The Polar Express to the IMAX theatre network is a giant step for IMAX, and we are so excited to work with industry innovators like Tom Hanks, Robert Zemeckis, Castle Rock and Warner Bros., who see the added value in the IMAX 3D medium and the spectacular experience it provides."

The Polar Express will be the sixth film released to IMAX theatres by Warner Bros. Pictures since 2003. The studio had successful IMAX DMR releases of the second and third installments of The Matrix trilogy, and its first originally produced IMAX 3D live action film, NASCAR 3D: The IMAX Experience, has consistently ranked among the industry's top 20 highest grossing films since its release on March 12, 2004. On June 4, 2004 Warner Bros. plans to release an IMAX DMR version of Harry Potter and the Prisoner of Azkaban to IMAX theatres day and date with the conventional release of the film in the U.S., Canada and selected international territories, followed by an IMAX DMR release of Catwoman in July.

Castle Rock Entertainment Presents, in Association with Shangri-La Entertainment, a Playtone / ImageMovers / Golden Mean Production: Tom Hanks, in A Robert Zemeckis Film, The Polar Express. Directed by Robert Zemeckis from a screenplay by Zemeckis & William Broyles, Jr., the film is produced by Steve Starkey, Robert Zemeckis, Gary Goetzman and William Teitler and is based on the book by Chris Van Allsburg. Tom Hanks, Jack Rapke and Chris Van Allsburg are the executive producers. The production team includes directors of photography Don Burgess and Robert Pressley; production designers Rick Carter and Doug Chiang; and editors Jeremiah O'Driscoll and R. Orlando Duenas. Co-producer is Steven Boyd. Music is by Alan Silvestri. The Polar Express will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. This film is not yet rated. For more information, see the movie's website: http://www.polarexpressmovie.com

NVIDIA Technology Demonstrated at WinHEC 2004
3D-News Posted: Thursday, May 6, 2004 (16:39 UTC) | Posted By: Webmaster

NVIDIA Corporation, the worldwide leader in visual processing solutions, today announced that Bill Gates, chairman and chief software architect, Microsoft Corp., demonstrated cutting-edge NVIDIA-based technology in his keynote address yesterday at the Windows Hardware Engineering Conference (WinHEC).

Gates' speech was titled "Seamless Computing: Hardware Advances for a New Generation of Software." During his address, Gates demonstrated the concept of "Personal Supercomputing." The demonstration featured a real-time fluid dynamics simulation running on a cluster of 64-bit servers. NVIDIA Quadro(R)-based workstations then drove a stereoscopic display with high-powered DLP (digital light processing) projectors.

The 2,500 attendees, wearing 3D glasses supplied by NVIDIA, were able to observe the real-time analysis of water flowing through a turbine as it was calculated and then displayed in 3D on a thirty-foot screen. In real life, such an application can provide scientists with a better representation of their research and convey complex data in new and innovative ways.

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Last modified on August 31, 2006

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