3D-News Archive May 2010

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The T-Rex of the Seas Come Alive at IMAX Theatres With 'Sea Rex 3D: Journey To A Prehistoric World'
3D-News Posted: Saturday, May 29, 2010 (6:27 UTC) | Posted By: Webmaster

3D Entertainment Distribution announced that its new underwater theatrical release from the dinosaur age, "Sea Rex 3D: Journey To A Prehistoric World", opened May 28th at select domestic IMAX® 3D Theatres. The film will roll out at domestic and international IMAX® Theatres in both 2D and 3D throughout the year. "Sea Rex 3D", which was four years in the making and required a $5 million budget, is produced by European production houses N3D LAND Productions and Mantello Brothers Productions.

"Sea Rex 3D: Journey To A Prehistoric World" innovatively sheds light on the extraordinary ancient underwater universe and its larger-than-life creatures, which, with their daunting size and natural ability for predation, were ruling the seas 20 million years before dinosaurs roamed the earth. The film stars Richard Rider and Chloe Hollings respectively as "Georges Cuvier", a major historical figure considered to be the father of vertebrate paleontology, and "Julie", an imaginative young woman.

"'Sea Rex 3D' is truly the ultimate combination of science and entertainment," explain Pascal Vuong and Ronan Chapalain, the film's co-writers and co-directors. "We are thrilled to immerse moviegoers in an absolutely unique 3D film experience, which goes beyond the traditional IMAX® documentary thanks to an original story-driven screenplay, state-of-the-art CGI sequences, historical re-enactments and top paleontologists who virtually bring science to life!"

"It's the perfect addition to our highly successful live-action underwater trilogy, which has grossed $75 million to date at the box office," says Francois Mantello, Chairman & CEO of 3D Entertainment Distribution. "Marine reptiles are just as remarkable and captivating as their terrestrial counterparts, the dinosaurs. We are very excited to share this awe-inspiring adventure with audiences who will get to see some of the most astonishing creatures of all time glide right off the screen. The incredible quality of its visual effects in 3D in ultra-photorealistic scenes makes this film utterly stunning."

"Sea Rex 3D" 3D premiered May 28th at the New England Aquarium's IMAX® theatre (Boston, MA) and the IMAX® 3D Theatre Broadway at the Beach (Myrtle Beach, SC). It can also be seen at the Thanksgiving Point's Museum of Ancient Life (Lehi, UT) and Zion Canyon Theatre (Springdale, UT). The film will then open on June 12th at the Louisville Science Center (Louisville, KY) and on July 1st at the Liberty Science Center (Jersey City, NJ), as well as at Moody Gardens (Galveston, TX) in Spring 2011. Internationally, the film will be launched at the Science Center Singapore on November 1st, and in January 2011 in Europe at Paris' La Geode and the Tycho Brahe Planetarium in Copenhagen. Additional IMAX theatre locations worldwide will be added to the growing list of engagements in the coming weeks.

In addition, the Company has secured two important distribution alliances, with leading motion picture distributor Luxor Group in Russia, the CIS and Baltic states, and Sarai Inc. in Japan.

The film is rated "Universal" by the British Board of Film Classification (BBFC), the equivalent of a "General Audience" rating from the Motion Picture Association of America. According to the BBFC, films classified as "Universal" are suitable for audiences aged 4 years and over.

Under the leadership of Dr. Nathalie Bardet, a top-notch team of scientists was assembled to guide the filmmakers: Dr. Olivier Rieppel, Rowe Family Curator at the Field Museum in Chicago (IL); Dr. Ryosuke Motani, Professor at the University of California, Davis (CA); Dr. Zulma Gasparini, Paleontologist at Argentina's La Plata Museum and CONICET; and Dr. Benjamin Kear, Paleontologist at Melbourne's La Trobe University (Australia).

The official website is http://www.SeaRex-theFilm.com

National Archives Presents 'The Civil War in 3-D' on June 10
3D-News Posted: Thursday, May 27, 2010 (18:30 UTC) | Posted By: Webmaster

On Thursday, June 10, at 7 PM, the National Archives presents "The Civil War in 3-D," a special program inspired by the new major exhibit Discovering the Civil War. This program is free and open to the public and will be held in the William G. McGowan Theater of the National Archives Building. Use the Special Events entrance on the corner of 7th Street and Constitution Avenue NW.

Presented in partnership with the Center for Civil War Photography, this illustrated lecture will feature 170 stereoscopic images taken during the Civil War. Bob Zeller, president of the Center for Civil War Photography, and John J. Richter, director of imaging for the center, will present "Lincoln in 3-D." Audience members will be given 3-D glasses to enable them to step into the tableaux of many of the most famous photographs of President Abraham Lincoln and the Civil War. Stereoscopic images in the fully digitized show include portraits of Lincoln, photographs of both of his inaugurations, his visits to Antietam and Gettysburg, his summer home, the White House, the city of Washington, the hanging of the assassination conspirators, and more.

Discovering the Civil War Part One, Beginnings, is on display in the Lawrence F. O'Brien Gallery of the National Archives Building in Washington, DC, through September 6, 2010. The exhibit peels back 150 years of accumulated analysis, interpretation, and opinion to reveal a Civil War that is little-known and even more rarely displayed. The exhibition offers visitors the chance to join researchers in unlocking secrets, solving mysteries, and uncovering unexpected events in the Civil War records of the National Archives. Museum Spring/Summer hours (through Labor Day) are 10 am to 7 pm, daily. The exhibition is presented by the Center for the National Archives Experience and the Foundation for the National Archives.

Zoran Corporation Licenses RealD Format for Delivery of High Quality 3D Content on Consumer Electronics Products
3D-News Posted: Thursday, May 27, 2010 (18:02 UTC) | Posted By: Webmaster

Zoran Corporation, a global leader in semiconductors for consumer electronics, and RealD Inc., a leading 3D technology provider for cinema, home and professional applications, announced that Zoran has licensed the stereoscopic RealD Format and will incorporate support for 3D content delivery and display technology into its TV, set-top box and Blu-ray products. Zoran's TV reference design with integrated RealD 3D support is available now.

Manufacturers of set-top boxes, televisions and other consumer electronics products that use Zoran's SupraHD®, SupraXD® and VaddisHD® multimedia processors can now support content delivered in the RealD Format and display high-definition 3D with no additional hardware required.

"Supporting the RealD Format is an important element in our strategy to provide comprehensive, high-quality 3D TV capabilities in Zoran's TV, set-top box and Blu-ray player solutions," said Ram Ofir, Senior Vice President and General Manager, Home Entertainment division, Zoran Corporation. "The RealD Format has been adopted by many major consumer electronics companies and is already being used for live 3D event broadcasts by satellite and cable operators. Integrating the RealD Format will help Zoran provide cost-effective 3D TV products that will be compatible with today's HD broadcast infrastructure and support the coming wave of 3D content in the home."

"Our relationship with Zoran will enable a seamless integration of the RealD Format by consumer electronics companies and set-top box manufacturers, allowing them to deliver high definition 3D content without incremental hardware costs," added Bob Mayson, President of Consumer Electronics at RealD.

The RealD Format is a patented version of a side-by-side 3D formatting technology. It utilizes a unique set of filters and other technology to multiplex left eye and right eye 3D image streams into a single channel for delivery of high-definition progressive or interlaced 3D video using today's HD infrastructure, including existing HD set-top boxes and DVRs, to any 3D-enabled display type. The side-by-side format was recently named in HDMI Specification Version 1.4a as a mandatory format for the transmission of 3D content between devices.

DQE to Produce 3D Animated Stereoscopic Feature Film "The Prodigies" With Onyx Films and Fidelite Films, France
3D-News Posted: Thursday, May 27, 2010 (17:48 UTC) | Posted By: Webmaster

DQE, the animation, gaming, live action entertainment production and distribution company, announced the starting of a production of 3D Stereoscopic feature film "The Prodigies". with Onyx Films and Fidelite Films, France.

The 3-D animated motion capture theatrical "Prodigies" is being produced at a global budget of $ 28 Million (Rs126 Crore Approx)) as a full stereoscopic animated Feature Film - similar in technology to Avtaar - by Onyx Films and Fidelite Films at DQE. and set to be released in March 2011.

Warner Bros Pictures, Studio37 from Orange group and Kinology are responsible for Distribution and Sales.

The project is fully funded and in Fast track production in DQE to complete all the Animation processes & VFX for realease in March 2011.

The Prodigies, is an adaptation by Matthieu Delaporte and Alexandre de la Patelliere from the novel written by Bernard Lenteric in 1982. Directed by Antoine Charreyon the film uses the motion capture and 3D Stereoscopic technologies. Artistic director is Victor Antonov, who created the visuals for the famous video game "Half-Life 2." Character design is from Humberto Ramos and Francesco Herreira, Marvel Comics designers.

About The Prodigies: Five young teenagers are violently assaulted. But they're not your average teenagers... they're prodigies. The trauma of the assault incites them to lash out against the world in a cold and calculating way. The five chillingly brilliant minds come together to concoct a perfect revenge. The only person aware of the impending doom is Jimbo Farrar, a sixth prodigy, who has gathered them. As long as he fights against his five counterparts with all his might, there's hope for the world. But should he turn over to their side, it's only a matter of time before a disaster of apocalyptic proportions ensues...

Aton Soumache, Chairman & CEO of ONYX Films said: "After Renaissance, we wanted to bring a new form of visual entertainment to teenagers and young adults. The 3D stereoscopic technology offers an immersive experience combined with the ambitious and visually challenging graphic designs and a compelling storyline. The skilled team at DQE is doing great justice to this challenging theatrical production."

Marc Missonnier, President of Fidelite Films said: "This film is our first experience in animation, and we are very excited at the prospect of bringing our experience and expertise in live action films to this project. The combined skills of Onyx and DQE are a key element of the success of "The Prodigies."

Tapaas Chakravarti, Chairman and CEO of DQE said: "We are excited to be part of this high quality feature film and to be pushing boundaries to deliver this stereoscopic epic feature film that will captivate audiences worldwide. The creativity and graphic story telling ability of Onyx Films is well known within the industry. Today by commencing the production of "The Prodigies" as a full stereoscopic 3D movie, Onyx is using DQE's immense technical and creative capability and floor capacity to complete this production on record time. We aim for the production to be premiered and distributed worldwide by Warner Brothers and Orange Studio 37 by the beginning of second quarter of 2011.

This DQE production of "The Prodigies," being a full stereoscopic feature film of such high quality represents a quantum leap into the magical world of 3D cinema, and a definitive addition to DQE's immense capabilities. I believe that 3D cinema will open up scope for large future revenue streams for DQE."

Siemens Introduces Stereoscopic Ultrasonic Imaging
3D-News Posted: Thursday, May 27, 2010 (17:47 UTC) | Posted By: Webmaster

Siemens Healthcare has developed a new software program that will give obstetricians and gynecologists the possibility to produce 3D stereoscopic views of a patient's ultrasound scan.

The new image management software dubbed syngo.fourSight Workplace operates with 3D vision technology and high-end professional graphics solutions provided by visual computing company NVIDA.

Conventional 3D ultrasound technologies use two-dimensional monitors for the evaluation of 3D images, whereas Siemens' new technology is said to deliver ‘true' stereoscopic views.

"This takes 3D/4D ultrasound imaging to the next level," stated Dr Norbert Gaus, chief executive of Siemens Healthcare's Clinical Products Division.

Dimension 3 goes in depth with 3D-related topics: enter the experts!
3D-News Posted: Thursday, May 27, 2010 (10:32 UTC) | Posted By: Webmaster

Less than one week from the launch of Europe's largest 3D event, the organisers at Dimension 3 reveal the panel of high-profile conference speakers. Cinema, advertising, events, video games, medicine the Forum will offer exchanges and debates covering all markets! Some of the world's most prominent professionals will share their vision of 3D, and present their work and projects featuring exclusive S3D images! Speakers include:

  • Steve Schklair, from 3ality Digital Systems, will describe his experience in live 3D production for sports and concerts, and will present some of his work (among other projects, in 2010 he produced 3D acquisitions of a hockey game as well as of a concert of the Black Eyed Peas)
  • Producer Vicky Bethivas, from Nineteen Fifteen, will offer a backstage view of Burberry's fashion show in 3D (filmed in February, 2010)
  • François Ruault, from Microsoft, will present Microsoft's gaming projects
  • John R.A. Benson and the team at Mac Guff will present Despicable Me, an S3D animation film directed by Pierre Coffin for Universal Pictures scheduled for release in France in October, 2010
  • Christophe Scherrer, from France Télévisions Publicité, will share his vision of 3D for TV networks
  • Patrick Palmer, from Iridas, and Florian Rettich, HD supervisor & DIT, will present the first images from Win Wenders' Pina 3D, scheduled for release in 2011
  • Vicky Stone, Mark Deeble, Anna Piffl (P S Technik), and Andy Millns (Inition) will present a world premiere of the first images from Distant Thunder, an incredible documentary in S3D on African wildlife
  • Bernat Aragones, professional editor, will give insight on the post-production of Magic Journey to Africa
  • Takashi Kawai, professor at the Faculty of Science at the Waseda University, will discuss the current state of 3D in Japan
  • Using 3D in surgery with the University Hospital Aachen (Germany)
  • Patrice Garlot, from TotaVision, will explain how to make 360° videos in 3D
The full programme of conferences and speakers is available at http://www.dimension3-expo.com/conferences_2010.php

PopBox Leverages RealD Technology to Bring 3D Cinema Experience to HDTVs
3D-News Posted: Friday, May 21, 2010 (18:12 UTC) | Posted By: Webmaster

PopBox™ announced that in tandem with RealD Inc., a leading 3D technology provider for cinema, home and professional applications, it will equip all PopBox devices with the ability to display high-definition 3D content. PopBox is the first over-the-top set-top box to support the stereoscopic RealD Format for the delivery and display of high-quality 3D content. PopBox will ship 3D-ready at launch, so consumers can enjoy 3D content on all 3D-ready HDTVs.

PopBox makes it simple and affordable to play all the movies, music, home videos, and photos from your home PC and network-connected devices, and content streamed from the Internet, on your HDTV. PopBox will be available soon, and is currently available to pre-order at Amazon.com. PopBox retails for $129.99, and PopBox Wireless for $149.99.

PopBox builds on the success of Syabas' award-winning Popcorn Hour lineup of Network Media Tanks, the Popcorn Hour A-200 and C-200. All Popcorn Hour A and C series devices will also have access to the RealD Format to enable 3D viewing.

"We're thrilled that PopBox has licensed the RealD Format to enable its community to enjoy high-definition 3D content," said Steve Shannon, EVP of Consumer Electronics at RealD.

The RealD Format is a patented side-by-side method of delivering 3D video. The RealD Format combines left eye and right eye 3D image streams into a single channel for delivery of high-definition progressive or interlaced 3D video using today's Internet or broadcast infrastructure, including existing PCs, HD set-top boxes and DVRs, to any 3D-enabled display type.

"This is an excellent opportunity for PopBox and Popcorn Hour to bring our community an amazing experience, and spectacular 3D content in the home," said Alex Limberis, COO, PopBox. "Content created in 3D should be enjoyed in 3D. Leveraging the RealD Format gives our community a new dimension of HDTV entertainment right out of the gate."

The PopBox platform will be 3D-ready beginning at launch. As new 3D content is available, consumers can enjoy the 3D experience in the home, on their 3D-ready HDTVs. The Popcorn Hour A-200 and C-200 will be field-upgradeable to enable 3D playback.

3M Demonstrates Suite of Display Film Solutions During SID Display Week 2010
3D-News Posted: Friday, May 21, 2010 (18:11 UTC) | Posted By: Webmaster

Building upon its efforts to improve energy efficiency in electronic devices, 3M's Optical Systems Division will showcase a number of energy efficient exhibits for notebooks, handheld devices, monitors and LCD TVs during SID Display Week 2010, to be May 24-28 in Seattle, Wash. In addition, the company will demonstrate its glasses-free 3D film for handhelds -- the world's only film to deliver auto-stereoscopic 3D without impacting color or resolution of the displays.

"Improving energy efficiency in electronic devices is more than just a trend, but rather a real force that is forever changing mobile, computing and TV solutions as we know them," noted Erik Jostes, 3M's LCD Business Director. "Our newest demonstrations during Display Week highlight 3M's commitment to increasing energy efficiency for the next generation of electronic devices through the development of its optical film solutions."

During Display Week, 3M will also show a Glasses-Free 3D Film for Handheld Devices

3M will show its field sequential 3D optical film for handheld devices—enabling true auto stereoscopic 3D viewing on mobile phones, gaming and other handheld devices without the need for glasses. The film only requires one LCD panel, operating at a 120Hz refresh rate. Backlight module assembly is nearly identical to existing systems—allowing for simple integration at the assembly stage.

Visit 3M's booth #205 at SID Display Week to see 3M's demonstrations within the Washington State Convention Center.

Virtalis Technology Show Case
3D-News Posted: Friday, May 21, 2010 (18:10 UTC) | Posted By: Webmaster

Top Speakers from the world of advanced visualisation brought Virtual Reality (VR), in all its diversity of application, to life at Virtalis' biggest ever Technology Day at the University of Northampton on 18th May. The event featured presentations from Christie, Intersense, NVidia, Nvis, Vicon, Northumbria University, SGI, Dassault Systèmes, the British Geological Survey (BGS) and the Advanced Manufacturing Research Centre (AMRC), each highlighting the latest emerging trends, products and technologies in VR.

Additional demonstrations on haptics and helicopter crew training simulation were given, as well as the latest addition to the Virtalis family of products, the transportable ActiveMove system. The keynote speaker was Andrew Connell, Virtalis' technical director, whose talk on how visualisation technology is transforming the workplace generated the most questions at the final Q&A session from the international audience.

David Cockburn-Price, Virtalis MD, commented: "Feedback has been terrific, so much so that I announced the inception of a Visualisation User Group prompted by the sheer number of people who told me how valuable it had been to meet up and have a forum about visualisation in all its forms."

Delegates heard about numerous technological breakthroughs, including from Andrew Connell how iPads, iPods and iPhones are now capable of becoming controllers in VR. He used a new iPad throughout to control all three of Northampton's systems. "Many people are already used to this interface," he explained, "so future Virtalis users won't require training! We are already working on adding Virtalis software so that future users will be able to use their devices, not only to control their systems, but also to analyse the diagnostic pages, the activity log or the image quality."

Vicon's Andy Ray told the audience about a revolutionary camera called Revue which takes unobtrusive photographs every thirty seconds to create virtual memories. He also introduced a low cost, optical motion capture system, called Bonita, which links to many visualisation packages. His video of MIT's autonomous robot test bed was amazing, with 60 autonomous robots and 120 helicopters all fully tracked in a single room in real time.

Rab Scott of AMRC stressed that VR brings context to visualisation of parts and assemblies, something that is lost in CAD. "With so many industry partners, we receive data in numerous formats", he said. "We bring this all together in our Virtalis ActiveWall and this combined data source is used for design reviews, scenario planning and training."

David Clark of Intersense, announced the launch of the Bluetooth, wireless InertiaCube, which will be held next month. Looking further into the future, Intersense expects to launch the NavChip next year. This is a revolutionary real-time tracking and navigation system.

Christie's presentation focussed on the advantages of LED technology in the world of projectors. New software from Christie includes the Twist that enables the projection of images of surfaces of any shape and True Image, its new auto calibration system, which works with Twist.

The theme of Dassault Systèmes talk was "Create once, publish everywhere". Sandrine Dos Santos commented: "We believe in fast development and deployment within VR to simulate how humans interact with a product." Sandrine showed an impressive animation of how EDF nuclear workers are trained within a virtual world ready to drive cranes in hazardous environments.

Margaret Horne, from Northumbria University's School for the Built Environment argued passionately for the use of VR in bringing people together from different backgrounds. Using student projects to emphasise her points, she showed how spheres as diverse as psychologists, sports scientists and architects can use advanced visualisation to come together to analyse the usability of special environments. Other examples demonstrated how planners, developers and conservation bodies can work together in VR. "One day there might be virtual pods on every construction site", she said.

Nvis announced the forthcoming launch of its nVisor ST50, a see through Head Mounted Display that is expected to be launched at the end of this year, as well an entry level HMD and an improved version of its virtual binoculars. David Hendon, Virtalis' HMD specialist, commented: "Nvis is also hinting that they might have a wireless HMD ready soon. This is the Holy Grail of VR, because then, when combined with wireless tracking, the user is totally free to move wherever they want."

SGI's presentation encompassed servers, supercomputers and storage solutions. Martin Howell explained that latest research has shown that the majority of problems arise with cabling, so all SGI's latest designs feature minimal cabling and industry standard components. SGI, whose heritage is in supercomputing, has recently launched the world's largest supercomputer, the Altix UV.

NVidia majored on its Quadro range and most especially, its Quadro Plex, which has been specifically designed for high end visualisation and which is part of the Northampton systems. All the BBC's Election Coverage was powered by data parallel processing Quadro Plexs. The newest addition to the NVidia range is the Tesla, which boasts three billion transistors and was described as having "the soul of a supercomputer within the body of a GPU."

BGS showcased the GeoVisionary software it has collaborated with Virtalis in developing. Luke Bateman demonstrated how the software can be used by geologists to do things that simply can't be done in the field, such as exaggerate the terrain to make the geology easier to determine. Luke showed a series of fascinating animations of geological surveys in Tajikistan and Mars. "By studying Mars' geology, we are helping future landing craft and increasing their chances of success", Luke explained.

Virtalis has just completed the installation of several ActiveWorks systems at The University of Northampton, including a unique, five sided ActiveCube and two ActiveWalls. The facility has matched funding from the European Regional Development Fund (ERDF), with further financial support from East Midlands Development Agency (emda) and Northamptonshire Enterprise Ltd. The high resolution Virtalis ActiveCube is the only one of its kind in the country. For bigger groups, the 6m x 3m four channel, tracked ActiveWall, powered by Virtalis immersive display software, generates an awe-inspiring 3D stereo experience for up to 75 people at a time. The smaller ActiveWall in the basement was specially designed for sensitive research, product design, marketing and small scale customer presentations.

Samsung Launches 3D Home Theater
3D-News Posted: Saturday, May 15, 2010 (4:11 UTC) | Posted By: Webmaster

Samsung Electronics announced the launch of the world's first 3D Home Theater (HT-C6930W), offering the ultimate experience in 3D stereoscopic images and 3D sound.

With the launch of the HT-C6930W, Samsung now offers a total suite of 3D products including 3D TVs, 3D Blu-ray players, 3D content and 3D glasses.

HT-C6930W was created based on Samsung's expertise in 3D technology, which has already been displayed with its launch of the world's first full HD 3D LED TV and 3D Blu-ray player earlier this year. All of Samsung's models minimize eye fatigue and dizziness, and provide more vivid 3D stereoscopic images.

When it comes to sound, Samsung's "Crystal Amp Pro" minimizes sound distortion and noise by refining input sound twice, delivering cleaner and clearer sound by amplifying analog signals with complete fidelity.

By adding two vertical speakers to the 5.1 channel speaker system with flat surround sound and realizing 1330W high-power surround based on a 7.1 channel speaker system, the HT-C6930W provides perfect vertical surround sound for 3D which conventional systems cannot provide. This provides a true immersive 3D experience at home.

The system is equipped with Wi-Fi wireless network technology and AllShare home network technology, and can easily reproduce multimedia content stored in devices such as PCs or mobile phones through both wired and wireless networks.

What's more, Internet@TV, a widget-based, easy-to-use, internet service allows users to enjoy useful information on the internet such as news, weather, stocks, UCC and movies for free. Content and Firmware updates are both done automatically.

With advanced features including a single button click of the remote control to change full screen function from 21:9 screen to 16:9 without losing height and ‘Automatic Sound Field Optimization' that automatically calculates the distance from speaker to listener and provides optimized sound, the HT-C6930W is Samsung's most advanced home theater to date.

Prime Focus Expands 3D Capabilities Worldwide
3D-News Posted: Friday, May 14, 2010 (10:59 UTC) | Posted By: Webmaster

Prime Focus, the global visual entertainment services group, announced a significant capital investment and expansion of its global Stereoscopic 3D (S3D) pipeline.

Finishing touches are underway at the company's new 65,000 square foot world headquarters in Mumbai, which will house seven S3D theaters and over 600 artist seats, along with a complete slate of visual effects, post and production services.

At its Hollywood studio, efforts will be re-focused exclusively on delivering S3D creative services including 2D-to-3D conversions and S3D editorial & visual effects for entertainment clients in film, television, advertising, and mobile content. To support this expansion, Prime Focus is building out 200 new artist seats, and has upgraded much of its pre-existing post infrastructure (DI suites, Telecine Bays, and Theatres) into S3D-enabled spaces supporting both RealD and Dolby stereo projection. In addition, plans are in progress to build a new 45-seat stereo-enabled screening room.

The Hollywood studio has also hired notable stereoscopic supervisor Jeremy Nicolaides, whose credits include "Alice in Wonderland," "Arabia 3D," "G-Force 3D," "Journey to the Center of the Earth 3D," "U2 3D" and more. Additionally, Prime Focus producer Bridgitte Krupke has been appointed Executive Producer, and Chris Del Conte as Senior Producer, both overseeing 2D-to-3D conversion projects.

At Prime Focus London, a 2D-to-3D conversion pipeline has recently been installed, and the company plans to expand into a new space to accommodate an additional 200 visual effects artists.

All of Prime Focus' 16 international locations are connected over its Global Digital Pipeline™. At its heart is CLEAR™, the company's proprietary Content Lifecycle Management platform that acts as a collaborative digital workspace where media assets can be archived, accessed, managed and ultimately distributed.

"All of these efforts are in response to the growing demand from our clients who are clamoring for high-quality S3D content," said Namit Malhotra, Global CEO and Founder, Prime Focus. "Our global expansion will give us the capacity to support many more projects simultaneously."

API Revolutionizes the 3D Media Experience with 3DLux™ Glasses & Clip-Ons
3D-News Posted: Thursday, May 13, 2010 (11:05 UTC) | Posted By: Webmaster

For over 15 years, American Polarizers Inc. has been the world leader in thermoformed high end passive 3D circular and linear polarized eyewear and projection filters. We proudly introduce 3DLux™, an exciting new development offering the highest quality, performance and style available in passive 3D glasses today.

The benefits of these breakthrough lenses include a new circular polarized 3D lens which provides viewers with a better quality, more life-like, realistic 3D experience. The 3DLux™ collection includes several styles of personal 3D glasses for home entertainment, multi-media displays, concerts, movies and ride simulators.

American Polarizers' Patent Pending 3DLux™ series of linear and circular polarized glasses offer excellent clarity, resolution, extinction and transmission with little color shift.

API has developed this item not only to complement our 3D filter product line but to provide a way to enhance the 3D viewing experience. With the growing number of 3D movies and 3D television shows scheduled to air in the near future, let API provide the cutting edge 3D eyewear, not only in technology, but in style.

API offers the glasses in both linear and circular polarizer frames in two styles: Captain and Terminator. User-friendly clip-on/flip-up versions of the lenses are also available.

American Polarizers is known worldwide for product innovations for aircraft, electronics, photographic, animated display, consumer and general scientific industries. API takes pride in providing the highest level of customer service, leading edge technical knowledge and stringent quality control. To find out more, see http://www.apioptics.com

Take a 3D Magic Carpet Ride Through Arabia
3D-News Posted: Thursday, May 13, 2010 (11:01 UTC) | Posted By: Webmaster

Just like an exhilarating ride on a mythical magic carpet, Arabia 3D is a visual feast of amazing real-life 3D effects and stunning IMAX(R) 3D imagery, that will take the audience's breath away.

The première takes place at the BFI IMAX in London's South Bank on Monday 24th May in the presence of His Royal Highness The Prince of Wales, royalty from the Middle East region, as well as Heads of State and VIP guests from the world of film, music, art and industry. All will see the first ever IMAX film about the culture and history of the Arabian Peninsula.

This visually extraordinary film takes its audience on a trip through time to a land cloaked in myth and mystery. The film travels over deserts, past ancient monuments, through the ruins of towering lost cities, hitches a ride on a camel caravan, swoops through a Bedouin tent and even plunges into the violet hues of the Red Sea, to mingle with silvery fish darting through technicolour coral reefs and all in amazing IMAX 3D. Expert guides present differing aspects of everyday life and the history behind the desert land - Hamzah Jamjoom, a passionate young Saudi film student who studied in the US at the DePaul University, Chicago. Nimah Nawwab a Saudi female activist, youth leader, writer, poet, photographer and lecturer who has been dubbed "the voice of Arab women". Finally, leading Arabian archaeologist, Dr Dhaifallah Al-Talhi reveals the rich past of Arabia, from the mysterious Nabataean culture to the golden age of Islam. The visual effects and narration of the film takes the audience on a time travel journey through 2000 years of history, from Arabia's ancient past through to modern day, using the very latest IMAX 3D CGI.

However, if the visual effects don't stun then the famous names linked to this production will. Academy Award(R) winner Dame Helen Mirren narrated parts of the film, twice Academy Award nominated Greg MacGillivray (for Dolphins and The Living Sea) of MacGillivray Freeman Films produced and directed it and distinguished author, historian and Middle Eastern expert Robert Lacey acted as consultant. Even the music has a pedigree to rival an Arabian stallion, with Steve Wood (who's worked with Sting and George Harrison) composing the music and Yusef Islam (previously known as Cat Stevens) allowing his song "Beloved" sung by Youssou N'dour, to be used on the film soundtrack.

Greg MacGillivray, who has previously taken his cameras up Everest and to the bottom of the Grand Canyon, explains one of the reasons he chose to make the film. "I hope people will be moved by a fresh portrait of a culture based on strong family ties, education and deep faith - and a people struggling to find a balance between staying true to their valued traditions and finding their own modern way of life."

Arabia 3D is the first major production to be filmed entirely in Saudi Arabia. The filmmakers were granted access to over 20 sites, including Madain Saleh, inside the Grand Mosque and were even inMakkah (Mecca) to film the largest human gathering on the planet, the annual Hajj, where 3 million Muslim's gather to reaffirm their faith. This film is an unprecedented trip inside Arabia that aims to show the world what life is really like inside what is a very private Kingdom.

Robert Lacey, an author, journalist and historian who has lived in Arabia and worked as a consultant on the film, eloquently sums it up. "It evokes all the extraordinary colours and textures of Arabia, of being surrounded by history but at the same time amid a palpable sense of change. 3D does particular justice to it because you get the sense of a vast landscapes and a vivid knock-out picture of a proud, rooted culture in both its spiritual and practical dimensions."

But it is perhaps the young filmmaker Hamzah Jamjoom who explains the mix of modern film technology and ancient Arabian culture and what he feels it signifies for the future. "I think Arabia is entering a new golden age with a youthful generation of scientists, thinkers, and innovators who will ensure Arabia fulfils its potential. I hope this film becomes a catalyst for continued debate, greater insight and understanding."

International 3D Society Announces 3D Techonology Awards Call for Entries
3D-News Posted: Thursday, May 13, 2010 (7:12 UTC) | Posted By: Webmaster

The International 3D Society is now accepting nominations for its Stereoscopic 3D Technology Awards to be held October 5, 2010 at 7pm at the Hollywood Roosevelt Hotel.

The 3D Technology Awards honor technological achievement in the stereoscopic medium- mainly cinema, television, special venue, themed attractions, video games, PC and other media. The Society announced today that it is accepting entries from the 3D professional community to be voted upon by a blue-ribbon 3D Technology Awards panel.

The first 3D Technology Awards of its kind, the program will recognize individuals and organizations that have made a significant impact on the advancement of stereoscopic arts and technologies from January 1, 1980 through December 31, 2009.

"The International 3D Society is seeking to honor the contributions of engineers, scientists, and inventors who have helped to create the stereoscopic medium," said 3D Awards Committee co-chair and Oculus3D President Lenny Lipton. "We are interested in calling attention to work that has been done in the recent past to advance the technology of the 3D moving image."

Buzz Hays, Society Chair and Senior Vice President of the Sony 3D Technology Center, Sony Corporation of America, added, "For those of us who have worked in 3D, it is nice to see our colleagues recognized with awards presented by their peers."

"All of us working in this exciting 3D environment today realize we are standing on the shoulders of giants who created the very technologies which make stereoscopic 3D possible," said Jim Chabin, President of the International 3D Society. The organization is a professional community dedicated to advancing the arts and technologies of Stereoscopic 3D.

The 3D Technology Awards Show will feature MasterImage3D passive glasses and technology. Rules, regulations and entry forms are available online at http://www.international3dsociety.com/awardstech.html. There is no entry fee for submissions. The deadline for submissions is May 30, 2010. Nominees will be announced prior to the show.

projectiondesign pushes boundaries of 3D visualization with Immersion at France's ENISE
3D-News Posted: Wednesday, May 12, 2010 (14:13 UTC) | Posted By: Webmaster

A unique installation at the National Engineering School (ENISE) in Saint-Etienne, France, is enabling students to gain a new take on visualization techniques, thanks to a 3D solution from Norway's projectiondesign®.

Conceived, designed and installed by systems integrator Immersion, the system uses projectiondesign F12 1080 DLP® projectors and INFITEC™ stereo 3D hardware. Each projector is built into a custom-made rear-projection housing so that they are physically 'locked' into position. The projectors fire directly onto a vertically mounted, 2-metre wide Stewart rigid rear-pro screen, and onto a custom-built mirror and horizontal Stewart 'table' screen setup.

The result is a unique, seamless 'L-shaped' projection surface that gives viewers a greatly enhanced three-dimensional impression of whatever image is being displayed. This in itself is a notable achievement, but the project is unusual in other ways, as Gabriel Soubies, Professional Services Manager, Immersion, explains:

"As well as the 3D stereoscopy, the system features tracking cameras from NaturalPoint, a 6D 35-45 Virtuose haptic arm from Haption, and software from Techviz which creates stereoscopic images from the various design platforms used by ENISE – this could be CAD software such as Solidworks or Catia, or any other design software."

"As far as we know, this is the only 'L-shaped' immersive display system to make use of INFITEC stereoscopy, and we are the very first company in France to incorporate Natural Point tracking into a professional system – something we could only achieve after extensive technical tests."

Immersion won a competitive tender in the first half of 2009 and, having successfully commissioned the fully integrated system in early 2010, Gabriel Soubies says the choice of projectiondesign was not a difficult one for his engineers to make:

"The criteria for this project were very strict and there was no way that we could use 'ordinary' projectors. We contacted several manufacturers, explained our specific requirements and waited to see what kind of solutions they could offer. We chose projectiondesign for a number of reasons: they make the best single-chip DLP projectors we have ever tested; they have long experience of working with INFITEC technology; and they are willing to customise their projectors to meet the needs of a particular project. A valuable set of assets with our unique and often complex solutions.

"In the end, they supplied us with projectors that were modified to fit our requirements and colour-calibrated using projectiondesign's unique RealColor technology, without any compromise in the quality and ruggedness we have come to expect from the company."

projectiondesign's Thierry Ollivier, who recently relocated to a new office in Bordeaux to be closer to the French market, comments: "The work of Immersion is typical of the value projectiondesign can add to projects when manufacturers and integrators collaborate closely. The ENISE installation really pushes the boundaries of what can be done with interactive, immersive, virtual reality displays, and we are sure that it is only a foretaste of what is to come, not just in France but elsewhere too."

projectiondesign and Immersion recently collaborated to demonstrate their mutual capabilities at the 12th Laval Virtual virtual technology exhibition in Paris during April. They will join forces again at the forthcoming Dimension 3 Expo for 3D image creation and display in Paris from 1-3 June, 2010.

Sharp Corporation 3D Camera Module for Mobile Devices
3D-News Posted: Wednesday, May 12, 2010 (12:08 UTC) | Posted By: Webmaster

Sharp Corporation has developed a 3D camera module for mobile devices capable of capturing high-definition (720p)[720 effective scanning lines (progressive scanning system). Resolution: 1280 H x 720 V pixels]. 3D video images, an industry first. Sharp will start shipping samples in July. Mass production of these modules will begin within 2010.

3D images are composed of two views taken using two cameras that simultaneously capture separate images for the right and left eyes. Consequently, a 3D camera requires peripheral circuitry to apply image processing to the two images, for example, to adjust color or to correct positioning between the images from the two cameras. Manufacturers have thus been pursuing designs that reduce the size and weight of 3D cameras and seeking ways to shorten their development period.

The current 3D camera module developed by Sharp incorporates functions to process the image data output by the left and right cameras, including Color Synchronizing Processing to adjust color and brightness, Timing Synchronizing Processing to synchronize the timing of the video signals, and Optical Axis Control Processing to correct positioning. In addition, Fast Readout Technology rapidly transfers video data from the image sensor, enabling 3D images to be captured in high-resolution HD mode. Further, in developing this camera module, Sharp applied high-density mounting technology nurtured over long years of experience in camera module development to achieve a compact form. Embedding this camera module in mobile devices such as digital cameras, mobile phones, and smartphones will contribute to the development of a wide range of new, innovative communications tools.

In the future, Sharp will be opening up new 3D markets based on 3D display technologies, including small/medium-size and large-size 3D LCDs, as well as on 3D input device technologies such as 3D camera module.

Snyder's Sucker Punch 3D to be Released in IMAX 3D
3D-News Posted: Wednesday, May 12, 2010 (10:52 UTC) | Posted By: Webmaster

IMAX Corporation, Warner Bros. Pictures and Legendary Pictures announced that director Zack Snyder's next big action thriller Sucker Punch 3D will be released to IMAX theatres simultaneously with the film's domestic release on March 25, 2011. The film is part of the previously announced agreement between Warner Bros. and IMAX to release up to 20 Warner Bros. films in IMAX's format over the course of the next three and a half years (from 2010 through 2013). Sucker Punch 3D will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with IMAX DMR technology.

"As we have seen in the past, Zack Snyder's films are ideally suited to IMAX's powerful format, and we're very excited to add 'Sucker Punch 3D' to our growing lineup of IMAX releases," said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures.

"The growing international IMAX theater network will enable us to offer the premium IMAX release of 'Sucker Punch 3D' to a wider audience, introducing even more moviegoers to the winning combination of Zack Snyder's vision and IMAX's powerful format," added Veronika Kwan-Rubinek, President, International Distribution, Warner Bros. Pictures.

"Zack Snyder's unique vision and successful track-record makes him an important member of the IMAX family and we're looking forward to his next film, which we believe is a great addition to our line up of exciting Warner Bros. films," said Richard L. Gelfond, CEO of IMAX. "Our digital theatre system has accelerated the growth of our theatre network and provides us with significant flexibility in the release and programming schedule in our theatres, which enables us to offer this film to even more fans of Zack Snyder and IMAX."

"Zack Snyder embraces the IMAX format in a truly unique way, and by way of his past IMAX releases, he has created his own unique brand of The IMAX Experience that audiences love," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "This is a very welcome addition to our Warner Bros. slate of "all-star" titles and we're looking forward to opening day next March."

Dimension 3, D-21 for 3 days in full 3D!
3D-News Posted: Wednesday, May 12, 2010 (10:49 UTC) | Posted By: Webmaster

For its 4th edition, Dimension 3, the International Forum on S-3D and New Images, will welcome all the big players on the 3D field, with famous sponsors such as Sony, Samsung, Technicolor, Eutelsat, 3DTV, ASSIMILATE, and Lightspeed Design. A place for showcasing, reflecting and networking dedicated to stereoscopic images, the Forum offers a unique and eventful program with an exhibition area featuring some fifty companies, as many conferences and two dozen workshops. As a leisurely highlight to the Forum, a new Festival opens its competition to 50 stereoscopic programs from all around the world: a unique and festive opportunity for everyone to discover the latest S3D productions.

Conferences for all markets!
Cinema, television, advertising, communication, medicine experts and professionals from all across the globe come to share their vision of S3D and new images. Stereoscopic TV sets, theaters and advertisements, multi-screen technologies, video games, S3D requiring no eyewear For 3 days, nearly a hundred speakers will allow visitors to dive into technological, creative and economic issues related to S3D. An unrivaled opportunity to discover and understand the latest development strategies on a variety of markets.

Dimension 3 Festival, a 3D-ready event
Pre-registrations to Dimension 3 Festival have just ended. With some 50 programs, this year’s Festival inaugurates a competition for all types of 3D contents (fiction, documentary, video game, interactive 3D, live show). To celebrate this special Autodesk-sponsored event, programs selected by the Jury will be awarded a “crystal Dimmy” as well as hardware rewards thanks to their partners Samsung, Avid, Fujifilm, Frameforge3d, Sony, 3DTV Solutions and Autodesk. A selection of programs will be screened in the Forum’s large auditorium, Tuesday and Wednesday from 12.45pm to 1.45pm.

Check out the Forum highlights and the list of exhibitors on http://www.dimension3-expo.com

Avail-TVN Announces 3D Programming Services
3D-News Posted: Wednesday, May 12, 2010 (10:45 UTC) | Posted By: Webmaster

Avail-TVN, the largest digital media services company in North America, announced its plans for launching a suite of 3D programming services by the end of 2010 for both VOD and linear. Operators will have access to transactional 3D-VOD content and a companion free on-demand service, both in stereoscopic 3D. In addition, Avail-TVN is planning two linear 3D channels – a transactional PPV channel offering movies, concerts, events, sports programming; and a free-to-the-consumer promotional 3D channel offering features, documentaries, music and specialty programming that will allow consumers to test their 3D sets and glasses.
Avail-TVN is developing its 3D services to work with its service provider customers' existing infrastructure. The company's 3D on-demand offerings will work with existing set-top boxes with minor OTA software updates.

"Commercializing a scalable 3D service for the industry requires coordination between content producers, operators, and technology vendors," said Michael Kazmier, Chief Technology Officer, Avail-TVN. "Our focus has been to bring these partners together in an integrated fashion so that we can deliver a broad selection of 3D programming—transactional and free—for consumers to enjoy on their new 3D TVs."


Avail-TVN will offer a variety of 3D packages to customers. The transactional PPV and free linear channels will be available to customers during the fourth quarter of 2010. At that time, the company will also launch 3D VOD packages on a transactional basis with a free on-demand option tied to the 3D linear channel.

Additional information on Avail-TVN's 3D offerings and strategy can be found in a whitepaper due out next week that will be available for download from the company's web site at http://www.avail-tvn.com

MasterImage 3D Expands Operations With Launch of European Office
3D-News Posted: Monday, May 10, 2010 (19:33 UTC) | Posted By: Webmaster

3D company MasterImage 3D, LLC has expanded its operations with the opening of its European office. Located in the UK's legendary Pinewood Studios, the new office serves the fast-growing number of theaters adopting MasterImage's 3D digital cinema systems across Europe and will help drive adoption of its auto-stereoscopic 3D display systems. Cinema technology veterans Brian Kercher, newly named managing director of 3D cinema, MasterImage 3D Europe, and Andrew Lee, director of sales engineering, are leading the company's European operations.

MasterImage provides 3D solutions for cinemas, flat panel displays for televisions and mobile devices, and cameras. In the past six months MasterImage has doubled its theatrical market share, with more than 1,600 systems installed worldwide (over 500 of them in Europe). All six major Hollywood studios, along with independent distributors, support the MasterImage format for their 3D features. In 2009 the company also commercialized the world's first glasses-free 3D mobile device, the Hitachi Wooo.

"When I encountered MasterImage's technology I was struck by the opportunity," said Kercher. "The company had an incredibly strong offering and a significant opportunity for growth in Europe. The quality of the MasterImage 3D presentation is unrivaled, and it has a cost of ownership that cannot be matched by 3D technology that uses expensive glasses or an endless ‘seat tax' business model. Plus, MasterImage works through local integrators that cinemas already know and trust. With our full support and service organization now based in Europe together with our local integration partners, MasterImage is well positioned to bring beautiful 3D digital images to audiences in every corner of the region."

Kercher joins MasterImage from Eastman Kodak, where he was general manager of the company's digital cinema business. In his fifteen-year tenure with Kodak Kercher held executive and sales roles, most recently developing the company's digital cinema business in EMEAR. Kercher also developed new market customer bases for Quantel and Hi-Q Systems, and has been a member of the Board of Directors of Cinesite Europe since 2004.

Andrew Lee heads technical operations of MasterImage 3D Europe. He has been with the company since 2009 and was most recently vice president of cinema technology. Lee relocates to the UK from Toronto. A twenty year veteran of the 3D motion picture presentation industry, Lee built his expertise at IMAX, where he spent fourteen years developing 3D glasses and 3D camera and presentation technology. He is recognized as an industry expert in 3D screen technology and manufacturing techniques. Lee has also held senior level R&D roles at MDI and Franklin Designs International.

Said MasterImage CEO Younghoon Lee, "We have been quietly developing and delivering 3D solutions since 2004 for an emerging 3D market, to the point where we are now providing the highest quality 3D experience from cinemas to cell phones. With Brian's and Andrew's experience and leadership, our European operation will help us to meet the demands of our growing customer base and deliver 3D images to a worldwide market hungry for 3D content and the means to view it."

Virtalis Launches ActiveMove at PTC User 2010
3D-News Posted: Thursday, May 6, 2010 (18:57 UTC) | Posted By: Webmaster

Virtalis, one of the world's leading Virtual Reality (VR) companies, is poised to launch a major new product line at PTC/User 2010 in Orlando, Florida, which is held on 6th-9th June. ActiveMove is a transportable, interactive 3D visualisation system that will set the industry benchmark for both price and performance.

Virtalis is offering two Time Limited Offers (TLOs) especially for PTC/User. The first is a generous discount on any ActiveMove purchases, if orders are placed within 60 days of the show. The second is a 20% discount on all systems ordered within nine months of registering a lead at the event.

The PTC/User World Event 2010 is the premier conference for professionals who use PTC products and services, including Arbortext, CoCreate, Mathcad, Pro/ENGINEER, ProductView and Windchill. Visitors to PTC/User will be able to see ActiveMove for themselves on Booth 609. In addition, Virtalis client, Allan Molbech of Vestas, will be speaking about his experience of how VR has transformed the way wind turbines are designed. The presentation is entitled 'Designing Wind Turbines using an Immersive and Interactive Virtual Reality Environment' and will be delivered on Tuesday at 1300 hrs. as part of the ProductView stream of lectures.

Paul McColl, Virtalis power sector expert says: "ActiveMove combines best in class technology and is part of the Virtalis ActiveWorks family of 3D immersive visualisation solutions. ActiveMove can't be beaten for those users looking for a cost effective and transportable solution that can be quickly assembled for department presentations, marketing seminars, trade shows, training workshops or research programmes."

With ActiveMove, data can not only be visualised in stereoscopic 3D, but also the system enables full immersion and interaction, thanks to Virtalis' integrated head and hand tracking solution. This added functionality alters the perspective of the visuals according to the user's position and orientation within the scene. The hand held controller allows the immersive experience to be enhanced further. The user can navigate through the virtual world, pick and manipulate component parts in real time and make decisions on the fly.

"ActiveMove provides a wholly immersive and interactive environment in which to better explore and understand information and data", explains Steve Carpenter, Virtalis engineering specialist. "Immersive environments stimulate intra and inter-disciplinary communications, facilitating a level of understanding often unattainable using conventional methods. Our clients repeatedly tell us that the improved understanding our systems bring is truly transformational to their design reviews, manufacturing processes and marketing efforts."

ActiveMove comprises an active, stereoscopic, High Definition resolution, high brightness, high frame rate, three chip DLP projector with a rear projection screen in a dedicated enclosure, coupled with a PC, eyewear, head and hand tracking, installation and support. ActiveMove is transported in two, custom, wheeled cases specifically design for local and international shipping, making it easy to share between locations.

Dimensional Communications and Lightspeed Design Deliver World-Class HD 3D Film for Mercedes-Benz' NY Auto Show Exhibit
3D-News Posted: Tuesday, May 4, 2010 (19:40 UTC) | Posted By: Webmaster

Dimensional Communications, Inc., designer and producer of Mercedes-Benz' New York Auto Show exhibit (April 2010), tapped Lightspeed Design, Inc. to executive-produce the HD 3D Stereoscopic film for this unique event marketing installation. The striking, fast-paced driving film was captured in 3D at 4K resolution and presented on both a large high-brightness rear-projection screen as well as multiple 3D monitors in a massive 88 x 158 ft open exhibit area, and was viewed using movie theater style polarized glasses.

Filmed on location near Santa Barbara, CA at the Sandpiper Golf Course, Bacara Resort and Cojo-Jalama Ranch, the 6-minute film features live 3D running footage of the Mercedes SLS AMG, E-Class Cabriolet and S400 Hybrid as well as pro golf played on a breathtaking oceanside course. The footage was shot on dual RED ONE™ cameras incorporated into Lightspeed's DepthQ® Stereoscopic rig, while the all-digital shoot utilized DepthQ®Capture™ Software, which provides real-time monitoring, recording and playback of the stereoscopic imagery. Post-production and editing at Lightspeed Design's studio added custom CGI, special effects, and incorporated Mercedes archival media.

Chris Ward, President of Lightspeed Design, adds, "Our production pipeline benefits from advanced filmmaking technologies that we've developed and honed over the past 17 years producing stereo 3D content. DepthQ® Stereoscopic is actually a mature, live-action 3D filmmaking process that maximizes creativity, efficiency and accuracy from acquisition through post. Combined with our knowledge and experience in 3D film-making, it allows us to produce comfortable, visually impactful, GREAT 3D cost-effectively."

The HD 3D film was displayed on a 16-foot wide by 9-foot tall rear-projection screen using two 30,000 lumen Christie Digital projectors, as well as on 4 passive horizontally interleaved 3D LCD monitors distributed throughout the exhibit space. Custom-branded Mercedes-Benz plastic circular polarized glasses gave guests a first-class 3D experience on both the large projection and the 3D monitors.

"This is our second major promotional project for Dimensional Communications and Mercedes. Dimensional does a great job of intelligently incorporating unique and advanced multimedia systems into their exhibit designs. They also produce artistic and beautiful booths with great attention to detail, and we are very pleased to be able to support their direction and concepts," continued Ward.

Robert Sneed, Partner and Vice President of Multimedia Technologies at Dimensional Communications, adds, "With the worldwide success of Avatar I knew the time was right to produce the first large venue s3D film for trade-show use and I knew Mercedes-Benz would be the perfect client to approach. The results were astounding and the film became the star of the Mercedes-Benz exhibit. Because of its success it will be presented at many more Mercedes-Benz events this year."

Omnilab Media and The Jim Henson Company Join Forces to Launch the Australian Feature Production of the Highly Anticipated Power of the Dark Crystal
3D-News Posted: Tuesday, May 4, 2010 (19:33 UTC) | Posted By: Webmaster

In a joint announcement by Omnilab Media's Christopher Mapp and The Jim Henson Company's Lisa Henson, Australian based Omnilab Media is teaming up with The Jim Henson Company to bring the much anticipated fantasy sequel, "Power of the Dark Crystal" to the big screen in stereoscopic 3D. The highly anticipated film will be among the most ambitious projects to ever be produced in Australia.

Power of the Dark Crystal will be produced by the Australia based production arm of Omnilab Media, Ambience Entertainment. The Jim Henson Company's executive producers are Brian Henson, Lisa Henson and Jason Lust. Omnilab Media's executive producers are Christopher Mapp, Matthew Street and David Whealy. Cinemarket Films' Peter D. Graves ("Terminator Salvation") rounds out the executive producer team.

Peter Spierig and Michael Spierig, writers and directors of "Undead" and most recently, "Daybreakers," have come aboard to direct the screenplay written by Australian Craig Pearce ("Moulin Rouge," "Strictly Ballroom," "Romeo Juliet") based on an original script by Annette Duffy and David Odell. The legendary fantasy artist Brian Froud will reprise his role as conceptual designer of the film, which will use a stunning mix of live action and traditional puppetry combined with visual and special effects produced entirely in Australia. Omnilab-affiliated Iloura ("Where the Wild Things Are," "The Pacific," "Don't Be Afraid of the Dark") has already begun work on the film's complex CGI elements. With this team in place, next steps will be to secure worldwide distribution.

"Power of the Dark Crystal is an exciting and ambitious undertaking and, having worked on previous projects with the top-notch talent and crews that Australia offers, we know we have assembled the right team to deliver the sequel to one of the most enduringly popular titles in the Henson library. Peter Spierig and Michael Spierig are sure to create a film that will continue the legacy of the original and exceed the expectations of our loyal fans," said Lisa Henson, CEO of The Jim Henson Company. "We are especially enthusiastic to be working with Omnilab Media, a strong and growing force in worldwide film finance and production."

"We are very pleased to be producing this wonderful and fantastical film in Australia. The Power of The Dark Crystal will showcase the depth of talent Australia has to offer up on the international stage, including the extremely gifted directing team of Peter Spierig and Michael Spierig. The Jim Henson Company has consistently delivered an amazing range of entertainment over generations and is an iconic creative studio that we are proud to have partner with us," added Christopher Mapp from Omnilab Media.

Michael Spierig said, "We feel a tremendous amount of responsibility in telling this story with the same meticulous care that Jim Henson and Frank Oz gave the 1982 original." Added Peter Spierig, "This is a chance to take the world of puppetry into the modern age by using modern techniques (like motion capture CGI) and the tried and true methods (like puppetry and animatronics) to create a one hundred percent real world that is unique to 'The Dark Crystal'."

Set hundreds of years after the events of the first movie when the world has once again fallen into darkness, "Power of the Dark Crystal" follows the adventures of a mysterious girl made of fire who, together with a Gelfling outcast, steals a shard of the legendary Crystal in an attempt to reignite the dying sun that exists at the center of the planet.

Lifeway College 3D animation Short Courses now featuring Stereoscopic training
3D-News Posted: Saturday, May 1, 2010 (5:54 UTC) | Posted By: Webmaster

Lifeway College in New Zealand has recently started teaching Stereoscopy as part of their 5 day, 3D animation training module. This is enabling first time animators to get a taste of what goes into creating the sort of eye popping imagery seen in recent films.

Lifeway College, located in Snells Beach, New Zealand, is currently running 5-day short courses in 3D animation. These courses are exceptional in that they not only present students with a broad overview of all aspects encompassing 3D animation, but also provide them with the exciting opportunity to learn how to render out their projects in stereoscopic 3D.

Stereoscopy is a creative medium popularized by recent films such as Avatar, Alice in Wonderland and How to Train Your Dragon. It is designed to give the illusion of depth to a flat 2d image, for the purpose of creating a more immersive experience for the viewer. This illusion of three dimensional spacing is created by producing two separate images covering a scene from slightly different angles, equivalent to the binocular vision of human sight. Wearing a pair of 3d glasses then enables the viewer to correlate the two images, thus creating a perception of depth in what is truthfully a flat, physically two dimensional picture.

Over the course of Lifeway's 5-day training module, students will acquire the primary skills of modeling, texturing, animation (movement) and lighting, using industry standard 3D software, Maya 2010. Taking full advantage of these skills in Maya, they are then able to unleash their creativity in the realm of 3D animation, as they work towards producing a short animated project to call their very own. Once the project is complete, students will then be taught how to render out in eye popping stereoscopic 3D.

"The atmosphere was awesome. I believe that my brain may have grown considerably with the amount of knowledge that was crammed in to it. I can't believe how much I learnt in 5 days!", said a Lifeway College short course student.

With the film industry now pushing to see the majority of its tent pole releases produced in stereo, Lifeway College intends to keep its training in sync with this red hot industry trend.

"It is our goal as a training institution to ensure that our graduates are first in line for jobs within the 3d industry, and to make sure that they are equipped with the necessary skills to stay at the forefront of the continually evolving art form that is 3D animation", said Craig Hansen, Lifeway College Principal

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