3D-News Archive May 2011

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Chhutanki to release this July
3D-News Posted: Tuesday, May 31, 2011 (20:22 UTC) | Posted By: Webmaster

Credited with the making of films like Bal Ganesh and Bal Hanuman, Astute Media Vision (Mumbai) is all set to release the country‘s first 85 minute long live-cum-animation 3D stereoscopic feature film Chhutanki this June.

The film is budgeted at between Rs 60 to 70 million. It is directed by Pankaj Sharma and produced in-house by Astute Media Vision.

Said founder of Astute Media Vision Pankaj Sharma, "We are in the process of deciding the release date and are also discussing the same with some a few distributors. We are looking at a simultaneous international release along with the film’s India release".

Chhutanki is a fantasy, action-adventure film targeted at children between 4-to-18-year-olds.

The film has beem shot at Filmistan Studios on the 4K camera with huge chroma screen. It later used two cameras in animation while placing the live and animated characters.

"There were many challenges as its ours and India's first 3D stereoscopic live-cum-animation film. It has more than 400 live-cum-animated shots. We have used CG backdrop to add full depth to the film", avers Sharma.

The studio has a trailer association with UFO as a digital partner, as a part of which UFO will screen the trailers of Chhutanki on its screens.

Astute Media Vision is planning to release the film on more than 160 3D screens in India including both the 2k digital screens and UFOs 3D screens.

The film will be released in Hindi only.

NVIDIA Introduces New 3D Vision Wired Glasses for Only $99
3D-News Posted: Tuesday, May 31, 2011 (20:18 UTC) | Posted By: Webmaster

NVIDIA announced a new addition to the NVIDIA® 3D Vision™ product family: NVIDIA 3D Vision wired glasses. The new glasses make the world's best 3D PC experience more affordable at $99 (U.S. MSRP), and offer the same award-winning 3D quality and features of 3D Vision wireless glasses.

NVIDIA 3D Vision wired glasses, which feature NVIDIA's advanced active-shutter technology, allow gamers and 3D enthusiasts to access the broadest selection of high-quality 3D content available today, including more than 525 full-HD 3D games, Blu-ray 3D movies, and streaming 3D video from YouTube and 3DVisionLive.com. NVIDIA 3D Vision wired glasses also support more than 65 different 3D Vision monitors, notebooks, and projectors, giving users complete flexibility in configuring their 3D Vision PCs.

NVIDIA 3D Vision wired glasses include a 10-foot USB 2.0 cable for direct, easy connection to a 3D Vision PC or notebook. This makes it ideal for LAN gaming events and iCafe gaming centers, as it does not require batteries and the cable can easily be secured to a PC with an optional computer lock to minimize theft.

"3D Vision provides gamers and enthusiasts with the world's largest ecosystem of 3D products and features," said Phil Eisler, general manager of 3D Vision at NVIDIA. "3D fans have been waiting for more affordable glasses, and we're expecting our new 3D Vision wired glasses to hit the sweet spot for them."

NVIDIA 3D Vision wired glasses are expected to be available beginning in late-June 2011 from the NVIDIA Store, as well as from leading retailers and e-tailers. For more information about 3D Vision visit http://www.nvidia.com/3dvision

'Flying Monsters 3D with David Attenborough', post produced in SGO Mistika at On Sight, becomes first stereo 3D programme ever to win a BAFTA award
3D-News Posted: Tuesday, May 31, 2011 (20:14 UTC) | Posted By: Webmaster

SGO announced that breath-taking Flying Monsters 3D with David Attenborough for Sky 3D, became the first 3D documentary ever to win a BAFTA for the Specialist Factual category. Sir David Attenborough's venture into the prehistoric era brings a magnificent view of an unobserved world, back to life on 3D television and the giant IMAX screen, through the latest cutting-edge technology, including SGO Mistika, the most powerful stereoscopic 3D toolset in the industry. Mistika was used for all the stereo 3D, 2D and 3D IMAX post work, by London's On Sight. Leading UK HD and S3D specialists and renown for using innovative technology, On Sight, chose Mistika for this high profile project which involved multi deliverable formats.

Due to the enormous scale of the project, On Sight networked two Mistika systems together on super-performance Hewlett Packard Z800 workstations and 24" monitors in order to improve efficiency where the online workload could be shared in real-time. This set-up, using Mistika, enabled the Mistika VFX & Stereo 3D Artists, Andy Lee and Miguel Caamaño at On Sight to work on specific tasks and thus maintain efficiency. One would work on a depth grade in one Mistika, while simultaneously, the other Mistika operator would work on a stereo correction, which substantially accelerated the process.

Sir David Attenborough had a clear idea of the story he wanted to tell, but to shoot at a resolution suitable for both 3D television and 3D IMAX was a challenge. The footage was shot in multiple world-wide locations by DoP, Tim Craggs, using the RED ONE camera in 4K. The challenge was to bring extinct pterosaurs back to life in CGI while conveying the story in stereo 3D.

The location footage and CGI had to be carefully integrated, in particular for one of the final sequences where Sir David glides with a 50ft wingspan pterosaur. Owing to Mistika's innovative stereo 3D technology and many teams working together, project goals were achieved with striking results.

Large amounts of visual effects footage for the programme was received using Mistika, and simply dropped it into the documentary effortlessly. The stereo 3D finishing work, which Mistika managed powerfully and seamlessly across the workflow at On Sight, included stereo quality control, conforming, colour matching, colour and stereo 3D depth grading, stereo fixing and compositing.

Angus Cameron, founding partner and post stereographer at Vision3 said: "It is important that stereo 3D projects can be handled as efficiently as possible in post, to encourage programme makers to embrace the medium. Mistika is an important tool when it comes to making this a reality. "Flying Monsters 3D with David Attenborough" was a ground-breaking project for both television and the big screen that presented a range of exciting challenges, which we were happily able to meet."

Andy Shelley, COO of On Sight stated: "The Mistika platform, supported by Hewlett Packard Z800 workstations, provided incredible flexibility, efficiency and stereo 3D workflows, which allowed for real-time adjustments, which was great for the client to be able to see immediate results in the finishing suite. Mistika's incredible power in stereo 3D has opened opportunities for film-makers to create exciting content now and in the future."

The visually stunning "Flying Monsters 3D with David Attenborough" IMAX Première took place earlier in May at the BFI in London and is now showing at IMAX cinemas across the country in Stereo 3D.

MasterImage 3D announces its new 3D CELL reference tablet leveraging TI's OMAP 4 technology platform
3D-News Posted: Tuesday, May 31, 2011 (20:13 UTC) | Posted By: Webmaster

MasterImage 3D announced the availability of its new CELL reference tablet, giving developers and designers access to MasterImage 3D's patented Cell-Matrix Parallax Barrier technology. The CELL tablet is based on PandaBoard—the OMAP4430 applications processor-based mobile software development platform. MasterImage 3D leverages the OMAP™ 4 platform technology from Texas Instruments Incorporated (TI) to add cutting-edge features to its popular Autostereoscopic "glasses free" 3D display. A demonstration of the new CELL reference tablet will be hosted by MasterImage 3D at their booth at Computex Taipei 2011, Hall 3 booths G766/G768.

"The depth and breadth of TI's expertise will enable MasterImage 3D to deliver the industry's most innovative AS3D solutions," said Roy Taylor Executive Vice President and General Manager of MasterImage 3D Display. "By integrating the OMAP 4 platform-based PandaBoard into our next-generation systems, we can provide high performance development platforms for the most demanding developers."

Consumer electronics leaders are aggressively including AS3D in new devices to enhance user-experience, allowing them to view user-generated images and video, 3D movies, games, apps and eye-popping user-interface design. MasterImage 3D is the fastest growing stereo 3D company in the world with a successful 3D cinema business including over 3,000 3D digital cinema system installations in over 60 countries. Its display business is about to power dozens of new smartphone, tablet, car and aircraft display design wins.

The MasterImage 3D mobile display is based its patented cell-matrix parallax barrier, which uses a 'cell gap' approach to let users switch easily between landscape and portrait modes and between 3D and 2D functions. As more polarized light passes through, images are brighter and 'ghosting' is reduced so it allows for the sharpest quality across all content categories (video, games, apps, user-interface, photos). The MasterImage 3D technology works with any kind of display, from TFT to OLED, PDP and more, and the company's patented manufacturing process for its 3D displays delivers an extremely high production yield while keeping costs low.

"TI is pleased to work with MasterImage 3D, whose visionary commitment to the user-experience has inspired new uses for glasses-free stereo 3D technology," said Fred Cohen, director, OMAP wireless ecosystem, TI. "With the broadest portfolio of maximum performance SOC solutions, we can provide all the pieces and advanced features required for exciting new AS3D consumer products."

MasterImage 3D's CELL reference tablet is currently available in 4.3" and 7.0" with 10.1" coming this summer. Contact the company directly on how to gain more information. Visit MasterImage 3D's booth to see glasses-free mobile 3D of some of the latest summer's big 3D blockbusters, AAA 3D games, video from 3D studio, Digital Revolution Studios and 3D UI from Rigthware.

MasterImage 3D Names Winston Chen Vice President, Display Sales
3D-News Posted: Tuesday, May 31, 2011 (20:12 UTC) | Posted By: Webmaster

3D technology company MasterImage 3D, Inc announced that Winston Chen has joined the company as Vice President, Display Sales. Chen is a seasoned leader in sales, business development, marketing and engineering management. With over 25-years of industry experience, he is recognized for building OEM and ODM relationships with successes in smartphones, desktop, STB and TV businesses. He will lead worldwide sales efforts for the company's 3D mobile display and content creation products.

MasterImage 3D invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic 3D mobile display. The company enabled one of the world's first glasses-free 3D mobile phones and is in development to deliver additional smartphones and tablets equipped with its 3D displays in 2011.

Chen joins MasterImage 3D most recently from semiconductor company PLM where he was VP, Worldwide Sales and Marketing. Prior to that, he served as VP of Worldwide Sales at Qpixel and VP of Strategic Sales at ATI. Under his leadership at ATI, his team received "DTV Sales of the Year", the "ATI Award of Excellence" for serving North America OEMs such as Apple and Gateway/eMachines, as well recognition for achieving the Sony DTV "Supplier of the Year" award, first DTV wins at Samsung, the first STB win at Humax, the first smart handheld win at HP and the first smartphone win at Lenovo.

Chen holds an MBA from Santa Clara University, as well as a master's degree in Electrical Engineering and a bachelor's degree in Electrical Engineering with Summa Cum Laude from the University of California, Los Angeles. He is co-author of a US patent, and served as the Chairman of Program Committee and Treasurer for the Silicon Valley Chapter of the IEEE Consumer Electronics Society.

"Winston's vast experience and history of success in the components business, working for fast-developing business units and bringing together a broad range of relationships throughout the ecosystem make him an ideal fit for MasterImage," said Roy Taylor, MasterImage 3D EVP and GM, Display. "His undeniable track record and passion for building ground-breaking partnerships mark him as a natural leader and we're excited to have him join us to take our Display business to the next level."

3D International debuts next level 3D Postpro/Editing creation tool 'z.l.i.c.e.3D version 3.0'
3D-News Posted: Tuesday, May 31, 2011 (20:12 UTC) | Posted By: Webmaster

Good news for those who desire to efficiently create content for auto-stereoscopic displays: 3D International has released the latest product version of its "z-lab for image compositing and editing in 3D", in short "z.l.i.c.e.3D".

Version 3.0, which is fully dedicated to produce multi-view (as well as 2D depth) contents, offers a full range of new useful features, such as:

  • File formats now also supported: RED Cinema Camera File (*.R3D), Material Exchange Format (*.MXF), Digital Picture Exchange (*.DPX), Kodak Cineon (*.CIN), H.264, Maya IFF, AVC-HD (*.MTS), OpenEXR Stereo (SXR) & Z-Channel read support
  • Paint modifier
  • ReTimer tool
  • 64 bit version now included
...and many other new features that help to improve efficiency and image quality.

The Foundry Bring Weta Digital's Compositing Technology To Nuke
3D-News Posted: Tuesday, May 31, 2011 (20:12 UTC) | Posted By: Webmaster

Following on from The Foundry's collaboration with Weta Digital on the MARI 3D texture painting technology, the two companies have entered into a new agreement to bring to NUKE the deep compositing technology developed by Weta Digital during their work on Avatar.

Deep compositing allows artists working with CGI material to process and composite 'deep images' containing multiple opacity or colour samples per pixel at different depths. As well as enabling new creative possibilities in compositing, such as volumetric effects, the technique leads to higher-quality imagery when integrating and finishing CGI rendered elements. Furthermore, by increasing the amount of useful data available in compositing, the toolset provides greater efficiencies by reducing the amount of rerendering typically required from CGI departments. For example, the generation of holdout mattes for individual CGI objects or characters can then be performed within NUKE itself. Such savings can run into hundreds of hours on large-scale projects that prominently feature CGI assets.

NUKE 6.3, due for release in June, will support deep data within the node graph, and contain a range of 'deep compositing' nodes. NUKE's NDK will also provide a common API for studios to write and exchange new deep image processing tools.

Bill Collis, CEO, The Foundry commented, "Deep compositing allows ambitious new effects whilst achieving big time savings in production. Weta Digital have been leading the promotion of the technique and have now ensured that the tools we provide artists within NUKE are thoroughly battle tested and ready to face production. The further announcement of an OpenEXR format to support deep data this week is also being supported by NUKE enabling greater collaboration."

"Working with the Foundry to have our tools integrated into the core of Nuke ensures that the rest of the industry has immediate access to this technology", said Peter Hillman, the Lead Developer for the Deep Compositing workflow at Weta Digital. "This integration, together with the collaborative effort between Weta Digital and other leading VFX studios to integrate deep data into the Open EXR format, helps establish a true cross industry standard for utilizing deep data."

For further information about NUKE see http://www.thefoundry.co.uk/nuke

Volfoni impressed exhibitors at 2011 Cannes Film Festival
3D-News Posted: Tuesday, May 31, 2011 (20:11 UTC) | Posted By: Webmaster

During the 2011 Cannes Film Festival, Volfoni® was pleased to supply their EDGE 1.0 active 3D glasses for use in distributors' screenings. "By choosing Volfoni's technology, Cannes' cinemas received superior quality and service in addition to an affordable price. We heard extremely positive feedback from professionals who attended screenings using our EDGE 1.0 active 3D glasses," said Thierry Henkinet, president of Volfoni.

Many screening rooms presented 3D films as part of the Cannes Film Festival film market. Theaters such as The Star, The Arcades, and The Olympia screened 3D content, and all were equipped with Volfoni's EDGE 1.0 glasses. "The professionals who attended these sessions were impressed by the quality and comfort of Volfoni glasses," says Patrick Fabre, technical director of Cine Movida group.

Volfoni produces ergonomic, lightweight, quality glasses that are perfectly suited for all audiences. EDGE glasses are among the most lightweight on the market EDGE 1.0 weighs just 2 oz., and comes with adaptable arms in 3 different sizes. In less than a year, EDGE 1.0 glasses have become the gold standard choice for active 3D glasses used in public theaters, reinforcing their market leadership in France and abroad.

Volfoni is currently developing new systems for showing 3D content in theaters. With their global expertise, Volfoni is a creative innovator and leading distributor of next-generation 3D glasses and systems.

Stereolabs Announces Major Update to PURE
3D-News Posted: Thursday, May 19, 2011 (21:00 UTC) | Posted By: Webmaster

Stereolabs, a provider of advanced Stereo3D solutions for the broadcast and media industry, announced the release of a major update to PURE, its 3D HD live production solution.

Designed for studio and mobile 3D production, PURE allows producers to capture, process and control their Stereo3D footage directly on-set. New features to the software-based solution include improved geometry matching, color analysis, automated color matching and the addition of real-time depth control tools to help producers shoot high-quality 3D footage.

"The new PURE streamlines the production of high-quality 3D content even further" said Edwin Azzam, CEO of Stereolabs. "We worked hand in hand with our customers to add features they requested. Besides correcting geometry and optical mismatch, PURE can now detect and correct color errors between your cameras. It also provides on-set tools to guarantee that your cameras have the right interaxial and convergence, and that the 3D footage you're shooting is comfortable for viewing."

Besides automated image correction and depth control, the system also provides virtual convergence adjustments and monitoring tools to preview live and in Stereo3D your images.

Stereolabs will demonstrate its latest PURE solution at Dimension3 Expo in Paris, France from May 24-26, and at KOBA 2011, Korea, from June 14-17.

Africa's Giant Crocodiles in 3D
3D-News Posted: Thursday, May 19, 2011 (18:35 UTC) | Posted By: Webmaster

3D Film Factory has been commissioned for the third time to supply 3D camera systems and professional stereoscopic services to Fosters Brothers Productions in order to complete their 3D wildlife documentary. Once again the crew will venture into the wetlands of Botswana, Africa to track the giant, man-eating crocodiles both above and below water.

"Africa is a place of wonderment for me. It's great to go back. There's nothing like filming animals in stereoscopic 3D, as long as I'm not getting in the water with the crocodiles," stated the company's director of stereographer Keith Driver. "Working with the Foster Brothers is a rewarding experience. Their knowledge and passion for wildlife makes it that much more exciting. I'm just there to make sure the 3D is – memorable and comfortable."

The 3D production team will be on location for 2 weeks utilizing the 3D Film Factory's 3D-BS Indie (beam-splitter) and 3D-SS Pro (side-by-side) rigs, to capture the animals feeding in their natural environment. Along with the 3D mirror box rig, the crew will rely on a pair of Sony Hi-Def EX3 cameras and Cine-Tal's Davio, a real-time 3D viewing system. In addition, they'll employ the use of modified jib arms, 3D underwater housing units, as well as, specialty 3D support gear.

The intent is to uncover the unusual relationship between one of earth's most ancient predators and his intruding neighbor - man. In Africa, this complex relationship can sometimes seem to defy the boundaries of the natural world. For the crew, this means having to get precariously close to a very dangerous, sometimes unpredictable beast.

PassmoreLab to Add 3D Production to Starfish Cove CGI Animated Films
3D-News Posted: Thursday, May 19, 2011 (18:30 UTC) | Posted By: Webmaster

Colorado based animation studio Grand Design Productions is collaborating with San Diego's PassmoreLab to add 3D production to two of Grand Design Production's Starfish Cove CGI animated films. Utilizing PassmoreLab's proprietary technology, the Starfish Cove films "Never Trust a Krum" and "Da' Codfather" will be released for the first time in stereoscopic 3D for broadcast and distribution on 3D platforms around the world. Featuring state-of-the-art CGI animation, contemporary themes, powerful music and a cast of memorable characters, Starfish Cove delivers a fun-filled, family-friendly, 3D underwater entertainment experience for audiences of all ages.

"We are very excited about collaborating with PassmoreLab," says John Douglas, founder and CEO of Grand Design Productions. "Being a pioneer and innovator in stereoscopic technology, they are natural partners for such a project and a company we can rely on to provide the finest 3D production possible for our films."

Displayed in a stunning stereoscopic format, Starfish Cove is an animated series featuring an all-starfish cast that includes Bloo, Zozo, Poog and Weedle. Officer Crabihan also plays a key role in the series maintaining a constant vigil over Bloo and the gang in an effort to protect them from the most loathsome, despicable predator to ever set foot on the ocean floor – the Krum! In "Never Trust a Krum," the Krum tries to lure Bloo into his lair but his nefarious scheme is thwarted by the ever vigilant Officer Crabihan while in "Da' Codfather," Bloo and the gang rescue a small codfish and learn that "one good turn deserves another" when his uncle Vito "Da' Codfather" Codlione repays the favor by pledging his eternal allegiance to the little starfish.

"From "Cloudy with a Chance of Meatballs" to "The Chronicles of Naria" to "Rio," the success of 3D animated films is undeniable. We were looking for a production partner to help meet this consumer demand and we very impressed with the animation team at GDP," stated Greg Passmore, CEO of PassmoreLab.

"With the addition of these family-oriented titles, we can now offer an even broader inventory of 3D films to our distribution partners around the world."

"Never Trust a Krum" and "Da' Codfather" 3D films will be in wide release this summer on 3D TV networks, video-on-demand services and new 3D smart phones and tablets worldwide.

8th Annual LA 3D Movie Festival Announces Winners
3D-News Posted: Wednesday, May 18, 2011 (19:50 UTC) | Posted By: Webmaster

The Los Angeles 3D Club (SCSC) announced the winners of The 8th Annual LA 3-D Movie Festival, whose mission is to showcase the best independent stereoscopic 3D filmmaking from around the world. The festival took place on May 14th-15th, 2011, at the Downtown Independent Theater in Los Angeles.

Eight awards were presented at the Closing Night Awards Ceremony on Sunday, May 15th. Top films were selected by an esteemed jury of stereoscopic experts - Chuck Comisky, 3D VFX Supervisor of Avatar; Brian Gardner, Stereographer for Coraline; and David Wilson, founder of the Museum of Jurassic Technology. In addition, a prize was awarded to the audience favorite, and two student films were given special awards.

The First Place Jury Award winner was 27 Years Later by Shinterra. Originally produced for the Seoul International Extreme - Short Image and Film Festival in Korea, 27 Years Later tells the story of a scientist, Dr. Sim, who has developed a time machine which can be used just once, and plans to turn the clock back a year, with lottery information. However, the time setting changes from 1 year to 27 years because of a suspicious mans disturbance.

Second Place Jury Award went to the animated film UYUYUI! by Santiago Caicedo of Estudio Timbo in Colombia. UYUYUI! is an elaborate piece of artistic creation where technology highlights the work of manual illustration, real imagery and composition. The story introduces us to a fantasy world where the skies are populated by curious life forms and strange robotic creatures lurk the forest. Two children on a picnic day are separated by a violent wind and only the force of their friendship will guide them through danger and adventure.

Third Place Jury Award was presented to My Dream by Korean filmmaker Joy Park. My Dream features an extraordinary dance performance presented by the China Disabled People's Performing Art Troupe (CDPPAT). The film maximizes the 3D effect, using a broad range of depth on the Z-axis, by showing 21 beautiful hearing-impaired dancers, moving their hands in highly synchronized patterns. The film creates a special art which delights audiences as the performers present what they have dreamed of.

The winner of the Audience Favorite Award was the comedy Thicker Than Water by Tommy Tripodes of Los Angeles, California. It tells the story of a young man who meets the love of his life at a family party only to discover a disturbing secret that changes everything.

Honorable mentions were given to the animated short Miss Daisy Cutter, by Laen Sanches of The Netherlands, and to the 3D version of the Linkin Park music video Waiting For The End, by PassmoreLab in San Diego, California.

Awards for Outstanding Student Achievement in 3D were presented to the Bollywoodesque music video Blood and Glory by Thenmozhi Soundararajan, and the emotionally touching stop-motion animation The Reality Clock by Amanda Tasse. Both films were produced at the University of Southern California's School of Cinematic Arts.

Award winners were presented with the traditional "Ro-Man" trophy of the LA 3D Club in an evening ceremony that culminated with the screening of the award winning films. Filmmakers also won prizes from festival sponsors Sony Creative Software; author Bernard Mendiburu; 3D Film Factory; and Fujifilm.

The LA 3D Club (Stereo Club of Southern California) was established in 1955 by dedicated stereo photographers and 3D filmmakers who have continued their work today with the Annual LA 3D Film Festival at the Downtown Independent Theater, Los Angeles' premiere venue for screening independent film and video.

Introducing TrueConf 3D Video Conferencing Software -- The First Solution for 3D Video Communications in Russia
3D-News Posted: Monday, May 16, 2011 (17:00 UTC) | Posted By: Webmaster

Russian Video Conferencing developer TrueConf LLC (formerly known as VideoPort) announced the launch of their new hardware and software suite, TrueConf 3D - the first 3D video conferencing software solution to be launched in Russia. Making use of specialized cameras, TrueConf 3D allows for live stereo imaging and simultaneous transmission of three-dimensional media across networks, revolutionizing the virtual meeting. TrueConf LLC's specialist technicians are excited to announce that TrueConf 3D is in its beta-testing phase, and is scheduled to be available to corporate clients and interested parties by the end of 2011.

The creation of a 3D video conferencing software system opens up a world of new opportunities for businesses, corporate entities and individuals who require virtual meeting capabilities to communicate across distances. TrueConf 3D is made possible by the integration of stereo imaging and playback into a single management unit. The unique feature of the TrueConf 3D system is the automatic scene recognition technology, which allows for the automatic selection of the shooting method on parallel or convergent axes, and which allows for their combination into a single 3D image.

The TrueConf 3D video complex includes:

  • A stereo camera with a module for recording images in 3D format
  • A client application for transmission of stereo data
  • A monitor with a sweep of 120 Hz, reproducing the images at doubled frequency
  • NVIDIA 3D vision active shutter glasses
Besides this, the client application and the TrueConf 3D hardware also support all existing 3D imaging systems which use glasses.

TrueConf video conferencing software has been in development since 2007. Ivan Meleshko, head of the TrueConf research department, has been leading the investigation of the applicability of this technology. "We are monitoring the 3D equipment market. While creating our own 3D communication solution, we had to study stereoscopic data compression peculiarities and find the correct way to automatically capture 3D content in video conferencing. Our next step in the development of TrueConf will be the creation of auto-stereoscopic systems that do not require glasses."

Mikhail Gotalsky, TrueConf LLC's commercial director, has good news about the cost of such systems. "At the moment, it costs about $5000 to equip one workplace with a 3D video communication system. However, the prices for 3D monitors will soon fall, so video conferencing will become more accessible for corporate use... and which provides communication as close as possible to the real one."

NVIDIA 3D technologies have, in and of themselves, become a fixture of the telecommunications market. Alexey Lagunenko, head of the NVIDIA Sales Department in Eastern Europe, says: "Over the last several years, NVIDIA 3D technologies have become an inseparable part of the entertainment industry. Today they are being actively implemented into the B2B sphere."

RealD and Samsung LCD Announce License Agreement for Full Resolution 3D Panels for PC and TV
3D-News Posted: Monday, May 16, 2011 (16:59 UTC) | Posted By: Webmaster

RealD Inc., a global licensor of 3D technologies, and Samsung Electronics LCD Business announced that they have completed a license agreement to make available to consumer electronics manufacturers panels featuring a new jointly developed 3D display technology, which delivers full resolution 3D images to each eye utilizing RealD 3D cinema glasses. Introduced in January 2011 at CES, panels are expected to be available for PC monitors in 23-inch and 27-inch sizes by early 2012 and for TVs in 55-inch size after the commercialization of PC monitors. The availability of additional panel sizes and details about pricing are to be announced.

"RealD and Samsung's new displays look fantastic and represent the next step in 3D home entertainment," said James Cameron, award winning motion picture director and a member of RealD's board of directors. "Full resolution viewing is key to experiencing 3D as a filmmaker intended, and when combined with the comfort and practicality of RealD 3D cinema glasses, this display technology will set a new standard for 3D in the home."

Jointly developed by RealD and Samsung Electronics LCD Business, these advanced active technology 3D displays offer full resolution, high definition 3D video to each eye and are compatible with the same affordable, lightweight and comfortable 3D cinema eyewear used in RealD 3D-equipped motion picture theatres around the world. Unlike film patterned retarder (FPR) based 3D displays that cut resolution to each eye in half, this new display technology delivers full resolution, high definition 3D images to each eye by adopting active shutter technology on the display, resulting in a brighter, flicker-free, fully immersive 3D experience across a wide viewing angle.

"3D displays should not compromise image quality by degrading resolution, it's simply not the premium viewing experience consumers have come to expect from 3D," said Bob Mayson, President of Consumer Electronics at RealD. "By working with Samsung to integrate active shutter technology on the panel, these displays deliver a full resolution 3D experience with the convenience and familiarity of RealD 3D cinema eyewear."

"We have been developing this advanced active 3D display technology with RealD for a long time and look forward to introducing displays with full resolution to each eye and a wide viewing angle so audiences can experience content as it was intended to be seen," said Wonkie Chang, President of Samsung Electronics LCD Business.

RealD 3D display technology is being jointly developed by Samsung Electronics LCD Business and RealD based on RealD's proprietary technology, which adopts characteristics from the company's cinema system utilized in motion picture theatres around the world. The LCD based display technology is integrated on the LCD panel and actively syncs with the left and right eye images for full resolution high definition 3D video that can be viewed through circularly polarized RealD 3D cinema eyewear. RealD 3D displays are also 2D compatible, resulting in no reduction of image quality in 2D mode.

RealD and Samsung LCD Business will be demonstrating RealD 3D display TVs, PC monitors and laptops in their booths at SID's Display Week 2011, May 17-19, 2011, at the Los Angeles Convention Center.

3D Movie Without Glasses Featured at San Francisco International Arts Festival
3D-News Posted: Saturday, May 14, 2011 (16:09 UTC) | Posted By: Webmaster

The 2011 San Francisco International Arts Festival is featuring a stereoscopic movie, viewed without 3D glasses, called "Spaceforms: Homage to Homer." The screening will take place on May 29th at Fort Mason's South Side Theater. Showtime is 2:00pm.

As part of the Arts, Humanities and Culture in Space Exploration Screening, "Spaceforms: Homage to Homer," will be showing on special screens capable of 3D in free space. Bay Area artist Walter Funk of Hologlyphics created the stereoscopic movie.

The screening is produced by Zero Gravity Arts Consortium (ZGAC) in collaboration with affiliate partners including the Space Arts Development Fund of the National Space Society and The Studio for Creative Inquiry, Carnegie Mellon University. ZGAC is an international organization dedicated to fostering access for artists to space flight technology and zero gravity space through international partnerships with space agencies, space industry entrepreneurs, and leading universities.

"Spaceforms: Homage to Homer" is a stereoscopic sonic journey exploring animation, live footage, sound and motion in the space around the audience. Several 3D displays, each with differing visual properties, will be showing the movie.

Audience members will be able to walk around the viewing area, watching Spaceforms from multiple angles. As their viewing position changes, so will the perspective of the scene they are watching. Nebulas, Saturn, and planetary motion sequences take on new life, floating in front of the audience. No longer flat, without the glasses.

The movie is a Homage to Homer B. Tilton, scientist, mathematician, and 3D display pioneer. Tilton's electronic 3D display work dates back to the late 1940s, a system that worked with 2D perspectives only. In the early 50s he developed a stereoscopic version, requiring user worn eye-wear. The real breakthrough came about in the late 60s, when Homer developed a method for viewing electronically generated stereoscopic moving images without glasses.

Tilton's 3D display could provide the viewer with a 3D image that was interactive in real-time. As the viewer moves side to side, infinite perspectives of the image are seen. This is in large contrast to the more recent 3D displays that have been commercialized in the past several years. The commercial displays usually have an average of 8 views, definitely nowhere near infinite. With infinite views, the visual quality is much closer to a white light hologram.

Tilton's 3D display work continued over 30 years. In the early 90s, two models of his final system, with many expanded features, were produced and sold. One system went to Ian Sexton of British Telecom, the other to Walter Funk of Hologlyphics. British Telecom used theirs for some early 3D TV experiments. The system delivered to Hologlyphics was highly customized for 3D special effects generation.

Spaceforms explores 3D space and outer space through sequences of exotic interstellar imagery. Funk mixes flowing planetary landscapes, colorful solar flares, and floating moons with geometrical 3D figures called Spaceforms. Transitions between far off worlds, aesthetic beauty and sacred geometry are seamless.

Tilton's display will be on hand, plus a very large stereoscopic display for immersive viewing. Hologlyphic's 17 years experience in creating glasses-free 3D movies ensures a gimmick free stereoscopic experience.

Hologlyphics was founded in 1994 to explore the artistic potential of 3D movies viewed without glasses. Three-dimensional space has been incorporated into these Hologlyphic movies since the beginning, integrated into the art-form itself.

Venture 3D Converts Screen Gems’ Vampire Thriller Priest Into 3D
3D-News Posted: Saturday, May 14, 2011 (6:01 UTC) | Posted By: Webmaster

Venture 3D, a company working in the 3D conversion market, announced that it has converted the majority of Screen Gems' vampire thriller and Korean comics adaptation, Priest, into stereoscopic 3D. Directed by Scott Stewart (Legion), Priest stars Paul Bettany (Iron Man 2) as the undead protagonist, as well as Maggie Q (Nikita) as the Priestess and Cam Gigandet (Easy A, Burlesque) as the Wasteland Sheriff.

Founded by three entertainment industry veterans and established to convert new films as well as library films, TV programming, documentaries and commercials into 3D, Venture 3D's unique proprietary, worldwide patented software-based technology enables the company to deliver superior quality 3D conversion, while significantly reducing the time and cost involved.

"With the increasing demand for 3D in the marketplace, high-quality 3D conversion is an absolute necessity. We are truly excited that Screen Gems selected us to convert the majority of Priest giving us the opportunity to deliver moviegoers the 3D-viewing experience they demand," said Todd Cogan, senior vice president of Venture 3D. "We're confident the creativity of Screen Gems combined with our cutting-edge technology will raise the bar for 3D post-conversion and help Priest lead the 3D box office."

Priest is Venture 3D's latest 3D conversion in a list of Hollywood blockbusters including Sony Pictures' The Green Hornet, 20th Century Fox and Walden Media's The Chronicles of Narnia: The Voyage of the Dawn Treader as well as the 2010 FIFA World Cup 3D trailer. Recent projects include 3D conversion work for Warner Bros. and the Museum of Contemporary Art in Shanghai.

Powerful 3D Digital Signage
3D-News Posted: Thursday, May 12, 2011 (19:59 UTC) | Posted By: Webmaster

AOpen Digital Engine DE7000 was successfully tested on the 3D technology from Dimenco. Dimenco offers end-to-end 3D solutions without the need for special glasses, which includes 3D displays, components, rendering solutions, software and content conversion services. Dimenco acquired a 3D technology license from Philips, enabling them to commercially use and further develop this technology on Philips Public Display screens.

3D displays are slowly finding its way to the market. Its uniqueness and captivating way of drawing attention to the screen outweighs the extra costs for going 3D. The 3D technology from Dimenco is of high quality and can be viewed clearly and beautifully with your own eyes.

Dimenco chooses AOpen Digital Engine because of the proven power and reliability of the DE7000 with strong graphic features. The displays include Philips Smart Insert solution which is perfect for mounting the Digital Engine to the back of the display. AOpen Digital Engine DE7000 is compatible with the Dimenco rendering core, which is integrated in the Philips 3D Displays.

Pure Digital Services and Mistika deliver ARRI RAW real-time 3K DPX workflows for on-set delivery
3D-News Posted: Thursday, May 12, 2011 (19:59 UTC) | Posted By: Webmaster

Digital service provider, Pure Digital Services and DI and online specialists, SGO announced the world's first on-location ARRI RAW full resolution workflow toolset, following Pure Digital's acquisition of a complete Mistika post production system for on-set performance projects.

Pure Digital has collaborated with SGO to develop a unique on-set delivery system based around the stunning ARRI RAW T-Link image capture format. Mistika allows for full 3K resolution playback in real-time and full technical debayer on-set. This opens up tremendous possibilities for delivering on-location, a fully debayered 3K DPX with full real-time playback, the same day for full QC and dailies playback.

Mistika will be used to apply look-up tables (LUTs); prepare stereoscopic rushes, as well as convert files to user-friendly formats. Formats include MXF DNxHD for editorial and DPX files for the final online finishing stage of the process. Mistika boasts unique rapid tools for stereoscopic adjustments and alignments, with the ability to handle files from various cameras such as RED EPIC, ARRI ALEXA, SI-2K and Phantom, amongst many others. Compositing, grading and conversion of the rushes on-set is then made possible in Mistika, working at remarkable speed in real-time. Mistika also has the real-time functionality for debayering and colour balancing ARRI RAW footage.

Owner of Pure Digital Services Daniel Mulligan states: "This new development with Mistika really opens up huge possibilities for efficiencies and delivery on location for the ARRI RAW format. No one else is capable of these debayering speeds on-set, and along with full resolution playback, this allows for full delivery and QC on-location, saving a tremendous amount of time for any production."

Dan Mulligan has already used Mistika for ARRI RAW V3.0 projects in Australia and India and has been thrilled by the response from producers. "After taking delivery of the first ARRI RAW system from SGO we had no hesitation in using it on our projects and the time-saving we experienced really impressed the producers on those productions, so much so, that we are already booked in for more shows in Chile, Canada and again in India." explains Mulligan.

Geoff Mills, Director of SGO Global Sales and Operations agrees: "This is an extremely exciting development and SGO is delighted to support Pure Digital in their desire to push the envelope for ARRI RAW on-set delivery. After supplying Dan with a Mistika-based solution, he was able to very quickly produce fully debayered 3K DPXs on location, importantly saving much time and money." Geoff expands: "The advantages Mistika brings in this area are highly significant and it is ideally suited for Pure Digital Services' ARRI RAW workflow infrastructure demonstrating once again that the incredible power of Mistika can be effectively used in many parts of the production process."

Enhanced Dimensions Releases eD-3D Virtual Stereoscopic 3D Rig for Adobe After Effects CS4 & CS5
3D-News Posted: Thursday, May 12, 2011 (19:58 UTC) | Posted By: Webmaster

Enhanced Dimensions, the independent 3D filmmaking production facility run by Stereoscopic 3D enthusiast & filmmaker Andrew Murchie has announced the availability of eD-3D, the virtual 3D rig system as used in many of their stereoscopic productions.

The eD-3D Rig delivers a flexible and easy to use system for creating stereoscopic 3d animations to users of Adobe After Effects CS4 & CS5. The Adobe After Effects CS4 based rig (eD-3D Virtual Rig) has been used on the majority of Enhanced Dimensions projects, including "FourPlay 3D", "Gloria (The Death of Me)" and the forthcoming "RockCandy 3D"; this is the same AE 3D technology used to create films that have gone on to win awards and have been included in film festivals worldwide. In addition users of the rig will have access to a range of exclusive tutorials on its use.

Enhanced Dimensions is currently raising funds to cover production costs for their first live action 3D short film, "Sweets", and the eD-3D Rig and the exclusive tutorials will be made available to individuals who have supported the film via the IndieGoGo "Sweets" fund raising site (http://www.indiegogo.com/Sweets). Minimum donation is $20 but supporters can earn themselves various additional perks by donating larger sums.

Andrew Murchie, Director at Enhanced Dimensions said - "Essentially the eD-3D Rig will allow users of CS4 & CS5 to use a flexible 3D Virtual Rig that offers similar functionality to the stereoscopic functionality delivered with the new CS5.5 version of After Effects. Considering we are offering this to users for as little as $20, it's a real bargain compared to the CS5.5 upgrade, especially if it's primarily the 3D Camera technology you are interested in trying out."

Andrew continued, "Users who purchase this rig will also be helping us to fund our new short 3D horror film "Sweets", our first live action film - this support will help us to hire the best equipment we can get our hands on and as with anything we do at Enhanced Dimensions all of our learning and tips and tricks will be shared with the wider indie filmmaking community".

Live Event Veteran and 3D Producer Bob Johnston Joins Front Row Networks to Advance 3D International Acquisitions, Development and Distribution
3D-News Posted: Thursday, May 12, 2011 (19:58 UTC) | Posted By: Webmaster

Writers Group Film Corp., and Front Row Networks, a Los Angeles-based concert production company, announced that Bob Johnston, a 35-year Veteran of Entertainment Production, has joined the company's executive team as Executive Vice President of Business Development and 3D Producer, developing 3D content and distribution opportunities for alternative content, live event, drama and documentary programming.

"Front Row Networks is fortunate to be able to benefit from Bob's many existing relationships within the International 3D community, including production service vendors, independent producers, Consumer Product Manufacturers and an understanding of the emerging distribution platforms," says John Diaz, CEO of Front Row Networks.

Since 1996, Johnston's experiences in 3D production have included developing budgeting scenarios, scheduling and logistics plans and embracing post-production workflows for over 300 stereoscopic projects, as well as the technical development and consultation of several hardware appliances for capture and playback of stereoscopic media for public and private theaters. Produced 3D projects have included live action feature programming for IMAX, Disney, Lionsgate, Nu Image and Technicolor; additionally he has consulted with 3D productions for Discovery, World Wrestling Federation (WWF), and dozens of other independent producers, studios and 3D acquisition and post-production technology concerns.

Bob has helped enable the 3D market in Korea with Skylife 3D and TV Globo in Rio de Janeiro, Brazil and has participated on numerous 3D conference panels and 3D market awareness events in Los Angeles, Berlin, Seoul, Tokyo and London.

Johnston's live event experiences included Physical Production and Promotion of numerous Music Festivals, large-scale Multi-Day events and over 1,000 Concerts including large-scale multi-day events, including Fleetwood Mac, The Police, Kansas, Styx, Journey, Kiss, Rush, Ozzy Ozbourne, Loverboy, Barry Manilow, among dozens of other top 40 Acts, as well as early tour development of the first solo tours of Michael Jackson and Lionel Ritchie. Additionally, he has garnered international Feature Film, Television, Music Video and Commercial project development and production experiences as a Producer, Associate Producer, Production Manager or Production Supervisor with projects for Disney, MTV, Paramount, 20th Century Fox, Dreamworks, Imagine, Walden Media, Dektor and Associates and dozens of other independent production entities. Key projects have includes: "Alien Resurrection," "Around the World in 80 Days," the pilot for the international hit TV series "24," the mini-series "Son Of The Morning Star" among others.

Johnston noted, "The current worldwide phenomenon surrounding 3D, combined with a vibrant live entertainment business, presents a unique opportunity for Front Row Networks to provide an inexpensive, state-of-the-art, live 3D concert experience to anyone, anywhere in the world. As 'Content is King,' I look forward to working with Front Row Networks and the accomplished international 3D creative and technical community to enable more quality 3D program production for all existing and upcoming platforms."

Front Row Networks is a live concert production and distribution company which produces live concerts in 3D for initial digital broadcast into movie theaters in the United States, Western Europe, South America and Asia. Following a US theatrical run, the 3D concerts are then licensed to TV broadcasters and DVD retailers.

SchoolSAFE Plans 3DTV Network Premiere for National Safe Schools Week
3D-News Posted: Thursday, May 12, 2011 (19:58 UTC) | Posted By: Webmaster

SchoolSAFE Communications announced that it will launch a 3D television campaign during National Safe Schools Week, October 16-22, 2011, as part of a comprehensive school safety network that includes two-way radio interaction during school emergencies.

SchoolSAFE has selected School Safety Partners (www.SchoolSafetyPartners.org) to produce the 3D campaign, which will use live action stereoscopic scenes and stereoscopic 3D animation. School Safety Partners will shoot and edit the programs in Los Angeles.

The SchoolSAFE Network is dedicated to all aspects of school safety - prevention/mitigation, preparedness, response, and recovery. However, at its core, the network provides a unique technology that allows instant communications between all radio-equipped school staff and any first responders who may be called in to a school crisis. SchoolSAFE currently maintains a statewide interoperable communications network for schools in Colorado, and is implementing a communications management system for a national network.

According to SchoolSAFE, the 3DTV content will first be used for a public awareness campaign designed to honor teachers and school staff who provide a safe learning space for students. The campaign will show how schools today must plan for a broad range of incidents and emergencies including: active shooter, animal threat, blast, bomb threat, bus accident, chemical spill, earthquake, fire, flood, food contamination, gas odor, intruder, lightning, noncustodial parent, pandemic outbreak, power outage, sports injury, substance abuse, suicide threat, tornado, violent student, and winter storm.

SchoolSAFE will also use 3D video scenes to train schools in crisis response. By viewing brief 3D scenes, trainees can quickly experience a level of stress that will test their ability to take action. Within the SchoolSAFE Network, that action will likely involve interoperable communications with first responders.

The school safety technology supports broadly adopted standards for first responders, including the National Incident Management System, the Incident Command System, the National Emergency Communications Plan, and SAFECOM, the Federal platform for interoperable communications for public safety.

The SchoolSAFE Network infrastructure in Colorado was built with funding from the U.S. Department of Commerce, the U.S. Department of Education, the U.S. Department of Homeland Security, the U.S. Department of the Army, and local public safety agencies.

'Bullproof' World Premiere on 3Net
3D-News Posted: Thursday, May 12, 2011 (17:38 UTC) | Posted By: Webmaster

Stereoscopic 3D production company, Wild Eyes Productions and Digital Revolution Studios are proud to present "Bullproof", an all-new original 3D series, premiering May 5th on 3Net. "Bullproof" is the first episodic docu-reality series to be shot entirely in native 3D. In four one-hour installments, the season follows four American Bullfighters – the men once known as rodeo clowns - as they risk their lives to protect the cowboys of the Championship Bullriding (CBR) Tour.

"Our goal with this series was to marry immersive 3D cinematography with old-fashioned character-driven storytelling," says Supervising Producer Aaron Bowden. "We're confident that Bullproof gives viewers what they expect from 2D shows in this genre. The 3D element elevates the viewer experience, bringing audiences closer to the action and to these incredibly compelling, hard-nosed characters."

As the tour progresses, the bullfighters face more than 400 bulls, each bred specifically for their nasty temperament and many weighing up to 2000 pounds. The bullfighters endure broken bones, the ups-and-downs of life on the road and the ever-present possibility that someone could die in the ring.

"Though it's set in the world of sports, you can't think of this as a game," according to Bowden. "For a bullfighter, it's life or death. We're not following who wins or loses. We're following four men, who every weekend, perform one of the most dangerous jobs on earth."

"Bullproof" airs all May on 3Net. International distribution rights are now available.

EON Reality Launches EON Stereoscopic Video Player
3D-News Posted: Thursday, May 12, 2011 (17:37 UTC) | Posted By: Webmaster

EON Reality, an interactive 3D software provider, has been a pioneer during the last 12 years in the area of 3D technologies for commercial and education use and is now releasing a new 3D platform targeting corporate and education users, the EON Stereoscopic Video Player. It enables users to take 2D videos and animation content and seamlessly convert it to high quality 3D videos. This platform offering is part of EON's end to end 3D platform that enables 3D experiences ranging today from video material, animated 3D and interactive 3D virtual reality solutions.

While recently the 3D movies and animated features have become a commodity in the entertainment arena, still, for corporate and education use and implementation of such 3D video technology, has so far been limited.

This is not a coincidence as cost and visual quality have been an issue in this earlier adopted market. Today it is above most organizations budget to recapture high quality 3D videos and the existing inexpensive 2D to 3D conversions are suffering from a range of issues such as poor 3D quality, viewer discomfort, and in some cases causing nausea and headaches. Many organizations have for this reason been reluctant to convert their existing video materials to 3D. EON Reality's new 3D platform is addressing this and combines the following key benefits:

1. High quality 2D to 3D conversion to the level that it is difficult to depict difference, where most people experiencing our solutions cannot see whether this is a shot with a 3D camera or not.

2. Cost Effective Solutions - EON Reality offers a platform that includes conversion services, software player, hardware, and associated services at a competitive price point.

3. Turn Key Options - Full competent consulting advice and support, based on EON's 12 years of experience of the market. We provide clients with our professional staff to take them throughout an end to end solution where the conversion is one component of just the beginning in order to help design full 3D strategy for the organization.

3net - The 24/7 3D Network from Sony, Discovery and IMAX To Acquire Children's Series 'Dream Defenders'
3D-News Posted: Thursday, May 12, 2011 (8:09 UTC) | Posted By: Webmaster

3net, the joint venture 24/7 3D Network from Sony, Discovery and IMAX, and Tiny Island Productions, Singapore's leading Stereoscopic-3D CG animation production company announced a deal granting 3net U.S. 3D broadcast, home video, publishing and merchandising rights to "Dream Defenders".

"The acquisition of this exciting new series is an important first step in the development of a children's programming block we will hope to debut on the network by year's end," said Tom Cosgrove, President and CEO, 3net.

"We are honored to have the opportunity to work with 3net to launch the stereoscopic version of our series in the U.S.," said David Kwok, CEO, Tiny Island Productions.

"Dream Defenders" features Zane and Zoey, twins and rivals who serve as the last line of defense between the Real World and the nightmare creatures of the Dreamworld. Controlled by the evil Icela, ruler of Dreamworld, the nightmares have come to life and are threatening to break through and take control. Only Zane and Zoey, and their supercomputer Zeus, stand in Icela's way.

The 26 half-hour episodes are based on original concepts by Tiny Island Productions and produced at the Singapore-based studio. The writing team is supervised by industry veterans Eric and Julia Lewald, who have been show runners together or individually on 14 series, including X-Men: The Animated Series and Young Hercules. The series will debut on 3net in the fall of 2011.

Dashwood Cinema Solutions NABs 2011 Best of Show Vidy Award from Videography Magazine
3D-News Posted: Thursday, May 12, 2011 (8:08 UTC) | Posted By: Webmaster

Dashwood Cinema Solutions, developer of stereoscopic software, is pleased to announce that Stereo3D CAT - its unrivaled on-location calibration and analysis system—received one of Videography magazine's Best of Show Vidy Awards during the 2011 NAB Show in Las Vegas. One of the longest-running NAB awards programs, the Best of Show Vidy Awards recognized Dashwood Cinema Solutions Stereo3D CAT for its achievement in the advancement of the art and science of video technology. "We are truly honored to receive such a prestigious award for our new Stereo3D CAT product, which is just one piece of our new line of 3D products, including Stereo3D Toolbox and the DSC Labs Dashwood 3D Chart," says Tim Dashwood, stereographer and founder of Dashwood Cinema Solutions. "Our production company, Stereo3D Unlimited, has been testing Stereo3D CAT's ability to calibrate, perform necessary stereoscopic calculations, and check safe parallax limits out in the field for months… it's great that we had a chance to debut it to the NAB community and already see such positive feedback."

Videography magazine, published by NewBay Media, is part of NewBay Media's Broadcast and Video Group of products, which also includes videography.com, DV magazine, DV.com, Digital Video Expo, DigitalContentProducer.com, Millimeter.com, and the Creative Planet Communities. It is uniquely poised to recognize the full spectrum video technology on display during NAB. A select panel of engineers, editors, and production and post professionals joined the magazine staff to act as judges for Videography's Best of Show Vidy Awards.

The winners of the 2011 Vidy Awards will be featured in the May issue of Videography magazine, and also on videography.com. For a full-list of winners, visit http://www.videography.com/article/104878

Crytek Uses New Autodesk Scaleform Features to Create 'Crysis 2'
3D-News Posted: Thursday, May 12, 2011 (8:07 UTC) | Posted By: Webmaster

Autodesk, Inc. has announced that German video game company Crytek used Autodesk Scaleform software in the development of "Crysis 2", a new science fiction first-person shooter video game published by Electronic Arts (EA). Scaleform, a leading Flash-based user interface (UI) and multimedia solution, was used to support the cross-platform development of stereoscopic 3D menus, displays and interfaces. Autodesk acquired Scaleform Corporation, a privately held middleware and UI tools company, on March 1, 2011.

"'Crysis 2' is a marquee example of just how well two powerful technologies - CryENGINE 3 and Scaleform - can come together to create a game that enables players to truly experience a new dimension in gaming."

Released in the United States on March 22, 2011, and available for PC, Xbox 360 and PlayStation 3, "Crysis 2" is set in 2023, and takes place in an alien-infested, crumbling New York City. The game has already been lauded in reviews for its stunningly realistic graphics and environments, expansive game levels and action-packed game play. "Crysis 2" marks the first time Crytek has released its best-selling franchise on game consoles, thanks in part to the cross-platform capabilities of Scaleform software.

"Crysis 2" is one of the first triple-A titles to make extensive use of stereoscopic 3D, for which Crytek used Scaleform and its built-in 3Di toolset. Crytek developers quickly crafted levitating 3D and stereoscopic 3D interfaces for "Crysis 2" by easily tilting and tweening Flash elements - displays, menus, interfaces, and videos - in 3D space.

"With 'Crysis 2', we really wanted to push our CryENGINE 3 game engine and all available technology to the limit in order to achieve a unique gaming experience," said Avni Yerli, managing director of Crytek. "Scaleform support for CryENGINE and stereoscopic 3D, as well as its availability on numerous platforms, helped us raise the quality and performance of our in-game graphic interfaces for both the PC and console versions to a whole new level."

"Stereoscopic 3D opens up a brand new way for players to experience and interact with their games," said Brendan Iribe, senior director of product development, Autodesk Games. "'Crysis 2' is a marquee example of just how well two powerful technologies - CryENGINE 3 and Scaleform - can come together to create a game that enables players to truly experience a new dimension in gaming."

Orange County Production Company, Digital Cut, Inc., Produces Stereoscopic 3D Presentation for Subaru Press Event
3D-News Posted: Thursday, May 12, 2011 (8:07 UTC) | Posted By: Webmaster

Digital Cut, Inc., a visual effects production company based in Irvine, CA, was tasked with producing over seven minutes of stereoscopic 3D content for Subaru of America's press event at the 2011 New York Auto Show on April 20, 2011. Hired by Subaru's event production vendor, Studio Creative (a division of EWI Worldwide), Digital Cut was responsible for producing a six-minute "countdown experience" and a 90-second opening video for the event.

Studio Creative selected Digital Cut for the job based on their experience with producing automotive content and stereo 3D programming. "We were under a tight schedule, had very specific budget constraints, and we wanted a production company with 3D experience. Digital Cut fit that bill to a 'T.' We've worked with them before and were confident they could deliver for us," said Studio Creative Executive Director Michael Hansen.

"The biggest challenge we faced was that Subaru didn't have any stereoscopic content," said Digital Cut's President, Brandon Key, "and the budget didn't support an entire running footage shoot in 3D, but they wanted a complete 3D experience." Digital Cut's solution was to use existing 2D footage in a computer generated 3D environment that gave the feeling of a complete 3D world. "The end result works quite well, and gives the viewer a feeling of a completely immersive 3D experience," said Key.

Subaru's use of stereoscopic 3D at an automotive press event is a first, according to Key. "There have been several manufacturers that have had 3D in their public booths over the years, but this is the first time I'm aware of it being done at an event geared to the press."

"The demand for 3D production continues to increase," said Key. "It's not just for big budget films anymore. Corporations are demanding it, too, at all levels, and we have to respond to that in a cost-effective manner."

For more information, visit http://www.digitalcutinc.com

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