3D-News Archive May 2012

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Stream TV Networks Partners With Unihan (Pegatron) To Manufacture Ultra-D
3D-News Posted: Wednesday, May 16, 2012 (20:03 UTC) | Posted By: Webmaster

Stream TV Networks, Inc. announced a manufacturing partnership with Unihan (Pegatron) Corporation for Stream TV's 3D without glasses devices. The 3D without glasses devices will be equipped with Stream TV's proprietary Ultra-D™ technology.

The most exciting part of the Ultra-D technology is that it can be ported to displays of almost any size without any noticeable loss in brightness or resolution. Stream TV's initial manufacturing partnership with Unihan (Pegatron) will be to assemble 42-inch 3D without glasses displays and accompanying Ultra-D Seecube™ converter boxes that autoconvert 2D, 3D animation and stereoscopic 3D into 3D without glasses real-time. Other products in the partnership roadmap include tablets, smart phones, laptops, PCs, digital communicator and television sets of various sizes. Pegatron will be involved in helping to distribute Ultra-D devices worldwide. Stream TV and Pegatron will also collaborate to create a worldwide 3D without glasses format based on the Ultra-D technology as a standard for their customers and content and broadcasting companies.

"Unihan (Pegatron)'s enormous manufacturing and R&D capabilities will allow us to accelerate the release of Ultra-D products to reach consumers in 2012," said Mathu Rajan, CEO of Stream TV Networks, Inc. "Ultra-D is the next generation 3D technology designed to replace 3D with glasses and win preference over 2D devices."

Ultra-D is the gold standard when it comes to 3D without glasses technology. The new version of the devices gives a quality equal to the stereoscopic 3D but without the glasses. Ultra-D is the result of years of research and development in the field of optical delivery. The result is a state of the art display that allows the unassisted human eye to view live and recorded content in true 3D.

Ultra-D is a unique amalgam of hardware and software in perfect sync. It introduces a layer of lenses on display panels that directs light at an optimal angle to create a 3D image for the human eye. Behind the scenes, a matrix of sophisticated algorithms scans incoming feed to decipher the different layers that may be used to extrude and generate depth. This depth may be either user defined or computer generated and packaged into the Ultra-D format. Autoconversion happens in microseconds keeping video latency indiscernible to the human eye. Stream TV and its partners who have seen this technology at work predict that Ultra-D will be the standard for 3D displays and content.

The Seecube will convert any kind of content to Ultra-D eliminating the need to wait for the content world to start delivering 3D specific content. The autoconverter converts 2D content as well as 3D stereo content to Ultra-D content. Compatible content includes regular cable and satellite feeds including both 2D and with glasses 3D, Blu-ray, gaming devices like Xbox® and PS3®, websites like YouTube®, Netflix®, Hulu®, Facebook® and even video calls through services like Skype®. All pictures and home videos are now available with exceptional rendition of the content to 3D without glasses. Seecube supports iOS®, iPad®, iPhone® and Apple TV®, all of which can be connected to Seecube and all the content on iTunes® as well as apps from the Apple® app store will now be viewed in 3D without glasses. 3D without glasses adds a whole new dimension to the Apple ecosystem.

NLT Technologies Introduces High-Resolution Multi-View 2D/3D Display with HxDP Technology for Enhanced Stereoscopic Viewing Experience
3D-News Posted: Tuesday, May 15, 2012 (8:35 UTC) | Posted By: Webmaster

NLT Technologies (NLT), together with its sales and marketing channels in the Americas and Europe, Renesas Electronics America and Renesas Electronics Europe GmbH, announced the successful development of a new autostereoscopic multi-view display with HxDP (Horizontally x times-Density Pixels) technology. The low-temperature polysilicon thin-film-transistor (TFT) color liquid crystal display (LCD) 2D/3D module prototype features a wide quarter video graphics array (WQVGA) resolution that enables autostereoscopic images.

Incorporating NLT's proprietary HxDP pixel array, the 3.1-inch (79 millimeters diagonal), six-view display prototype enables users to view high-density stereoscopic images without special 3-dimensional (3D) glasses. The prototype also features a wide stereoscopic viewing angle and NLT's multi-view technology with multi-camera data, which allows users to see multi-angle images with smooth motion parallax, providing a more realistic 3D viewing experience. The 3.1-inch HxDP module will be on display in the Renesas Electronics America booth (#343) at Display Week 2012 at the Boston Convention and Exhibition Center, June 5-7.

"As interest in 3D technologies increases for consumer and industrial markets, there is a growing need to support both two-view and multi-view technologies and products, particularly for applications like 3D CAD/CAM, gaming or medical imaging," said Omid Milani, Vice President, Displays, Renesas Electronics America. "Applying advanced technologies like NLT's HxDP technology to industrial applications helps to create a more comprehensive user experience and improve overall results by providing more accurate and realistic imaging capabilities."

3D-based movies, TV, and mobile phones have been gaining popularity worldwide, but most are based on two-view technology, which is adequate for traditional broadcasting and TV systems. However, autostereoscopic displays can support multiple views, which provides a more natural 3D viewing experience.

NLT's HxDP technology is an advancement to the company's HDDP (Horizontally Double-Density Pixels) technology designed to enable multi-view stereoscopic displays for use in a variety of industrial applications, such as 3D CAD/CAM, medical, gaming and mapping/topography.

Conventional LCDs are based on square pixel arrangements, with RGB sub-pixels distributed in vertical stripes with two pixels required to display a 3D image, cutting the display's horizontal resolution in half. With NLT's HxDP technology, the six-view, 2D/3D 3.1-inch display prototype module is composed of horizontally striped RGB color pixels, each consisting of three sub-pixels that are striped horizontally and split in 1/6 lengthwise, resulting in a resolution six times that of 3D LCD modules constructed with vertically striped pixels. Alternating displays of the horizontal pixels for each eye produces the desired 3D images. The HxDP technology also makes it possible for 2D and 3D images to be displayed simultaneously in the same resolution on the same screen without the need for 3D glasses.

One common issue with 3D displays is 3D cross talk, which occurs when the human visual system mixes left-eye and right-eye information, causing the 3D effects to be limited or decreased. NLT's new HxDP 3D technology results in displays with reduced levels of overall 3D cross talk and a wide 3D viewing area, allowing easy viewing of the images.

The new HxDP LCD module is a result of NLT Technologies' research and development efforts to produce higher 3D image quality that complements the company's existing HDDP family, including a 2.5-inch 3D LCD HVGA module and also NLT Technologies' 7.2-inch SVGA HDDP 3D LCD module currently in production. NLT Technologies continues to promote research and development of 3D displays, and aims to expand its 3D product lineup in addition to the development of new applications for the company's primary markets to support evolving multi-view needs from customers in these industrial markets.

Holorad Receives 2012 Utah Innovation Award for 3D Holograms
3D-News Posted: Monday, May 14, 2012 (7:32 UTC) | Posted By: Webmaster

Holorad's "Glasses-Free Color Animated 3D Hologram" technology allows the observer to reach in and interact with 3D holographic images. The company is proud to receive a 2012 Utah Innovation Award recognizing this groundbreaking technology. The award was presented by Senator Orrin Hatch and Richard Nelson, President and CEO of the Utah Technology Council.

Holorad's true 3D holograms are interactive sculptures of light, creating compelling and memorable 3D experiences. These are real holograms, not just stereoscopic images: you don't need special glasses and you don't have to stay in the sweet spot. You can look left/right and up/down around the image, and it remains stable, undistorted, and with the correct colors from varying distances and viewpoints, even if you turn your head sideways. Still versions look like three-dimensional posters. Motion versions play short clips or loops.

"Our glasses-free 3D holograms offer a thrilling and engaging experience for the observer, with broad applications in advertising, entertainment, consumer products, and medical imaging. Holorad appreciates this recognition and is honored to be considered among Utah's leaders in innovation," said Daniel Burman, President and CEO of Holorad.

The Utah Innovation Awards is the first of its kind nationally. The program is designed to recognize cutting-edge innovations and the Utah companies that created them. A selection committee of sixty experts from private industry, government, and higher education picked eight winning innovations across multiple industries; Holorad won in the Computer Hardware / Electrical Devices category.

Titanic 3D: CLIPSTER, FUZE provide James Cameron with a seamless means to monitor stereo conversion
3D-News Posted: Monday, May 14, 2012 (7:31 UTC) | Posted By: Webmaster

Before sailing back into theaters, newly and spectacularly rendered in 3D, Titanic went through final inspection via leading edge digital mastering and stereoscopic technology from DVS. Director James Cameron and his team from Lightstorm Entertainment used DVS's CLIPSTER(r) and FUZE systems to review scenes from the movie in stereo as it was undergoing the 3D conversion process. CLIPSTER and FUZE facilitated the playback of uncompressed (2K) media in stereo allowing Cameron to view the film on a big screen in precisely the same form as audiences will see it in cinemas.

CLIPSTER is a digital intermediate workstation, combining editorial, color correction, restoration and stereoscopy tools. FUZE is a companion technology used in digital cinema mastering and accommodating material up to 2K, including 3D.

As Titanic was undergoing conversion to 3D, Cameron, Titanic producer Jon Landau and stereo supervisor Geoff Burdick used CLIPSTER and FUZE systems at Fox Studios in Los Angeles, at a Lightstorm Entertainment facility in Malibu and at a Fox facility in Australia, to review the conversion work being performed by a variety of third party facilities. In each instance, CLIPSTER and FUZE were set up in theater-style environments where stereo media could be viewed either on a projection screen or 3D monitor.

The CLIPSTER FUZE combination made it possible to review uncompressed stereo media in a color-calibrated environment while performing a variety of editorial and grading functions. "It allowed them to create and edit DCPs on the fly with no rendering or pre-rendering," explained Dan Germain, who heads market development for DVS in the Americas. "They could also connect to any display or work in any raster instantly."

"Jim, Jon and Geoff were able to review the project in exactly the same format as cinema-goers will see it on the big screen, and in the Blu-ray format that consumers will see at home. They could switch between those modes instantly or look at them side by side."

Lightstorm had originally used CLIPSTER in 2009 to review media for Avatar and was impressed with its ability to reliably manage data-intensive media. "Due to the stereo conversion, every shot in Titanic became an effects shot," noted Burdick. "We needed a system that was seamless, reliable and allowed us to do everything we needed to do. We used the system for all of our reviews. It looked beautiful, it handled material from all of our vendors and it performed flawlessly."

Germain added that the CLIPSTER and FUZE will continue to meet Lightstorm's needs well into the future. He noted that tests conducted with Lightstorm showed that the systems support stereoscopic 5K workflows and frames rates of 48p and 60p or 96Hz and 120 Hz in 3D while displaying the highest bit depth of any system on the market.

Alioscopy Announces Adobe Photoshop Creative Suite 6 Extended Alioscopy-Ready
3D-News Posted: Monday, May 14, 2012 (7:31 UTC) | Posted By: Webmaster

Alioscopy® USA, a 3D technology provider announced that Adobe® Systems Incorporated has integrated its Alioscopy auto-stereoscopic, 3D multi-view algorithm as a new feature in Adobe® Photoshop® CS6 Extended software. As more and more digital imaging artists create content in stereoscopic and auto-stereoscopic 3D, Alioscopy offers a unique patented process for generating 8-view images for viewing and play-back on auto-stereoscopic 3D HD LCD displays.

In Photoshop CS6 Extended, anyone with a stereoscopic camera (left and right lens equipped) will be able to upload two-view images to Photoshop and convert it to multi-view (8-view) for display on an Alioscopy 3D screen—currently available in 21'', 24", 42", and 47" configurations. Additionally, artists will be able to generate 3D objects directly in Photoshop or in other 3D software packages and apply the Alioscopy multi-view algorithm to create Alioscopy-ready content.

By integrating Alioscopy's patented technology into Adobe Photoshop CS6 Extended, millions of artists in the global Photoshop community will benefit from a streamlined, all-inclusive workflow to generate "no-glasses" 3D content—one of today's fastest growing trends in digital signage, trade show and events, advertising, and education.

"Creating and integrating 3D in Photoshop over the past few years has opened many new doors and possibilities for Photoshop artists," said Zorana Gee, Adobe Photoshop Senior Product Manager. "By incorporating the Alioscopy 3D multi-view algorithm and camera model into Photoshop CS6 Extended, we're offering artists yet another way to generate compelling 3D images and content which adds a whole new immersive dimension to content creation and editing," added Gee.

To learn more about how to create Alioscopy-ready auto-stereoscopic 3D content in Photoshop Creative Suite 6 Extended, and view a demonstrational tutorial, go to http://www.alioscopyusa.com/content/alioscopy-partnership-adobe

Dot Hill Chosen by 3D Stereoscopic Post Production Developer SGO
3D-News Posted: Monday, May 14, 2012 (7:30 UTC) | Posted By: Webmaster

Dot Hill Systems Corp., a leading provider of SAN storage solutions, announced that its AssuredSAN storage is being used by post production solutions developer SGO within its turn-key Mistika systems due to storage system flexibility and outstanding price/performance. The SGO Mistika platform is used for many applications including finishing and final rendering of leading 2D and stereoscopic 3D video and film productions.

Headquartered in Madrid, Spain, SGO is an established leading European developer of high-end solutions that allow total freedom to create and manipulate moving images in real-time for multiple formats including SD, HDTV, Film, Stereoscopic 3D, IMAX and multiple screen projection. SGO's customers include Park Road Post, BSkyB, Framestore, The Look, Identity FX, Preditors, Onsight, BTV Post, Videomedia, Annapurna Studios, Molinare Madrid, Infinia, CVisual, Chroma Film & TV Hamburg, El Colorado, Thomson Technicolor Madrid, Real Madrid Television, OPTIX Digital Pictures, Hocus Focus and Soundfirm, among many others.

To ensure that SGO's systems such as Mistika are able to deliver the performance required for the most demanding workloads, the Dot Hill AssuredSAN system was selected. Ease of use and simple capacity expansion are key features of the Dot Hill AssuredSAN system, allowing up to eight expansion chassis per configuration hosting either 3.5-inch or 2.5-inch drives.

The SGO Mistika platform utilizes the latest 8Gb Fibre Channel RAID technology with high performance SAS drives. This can deliver a total of 288TB using 3TB SATA drives and more as future drive capacities continue to grow.

Geoff Mills, director of Global Sales & Operations at SGO, said, "We choose the best technologies so that we can retain our leading position in the post production market. The film industry is constantly pushing boundaries, we need a storage solution that provides high performance and flexibility so that we can dynamically meet our Mistika end user requirements as their storage needs grow."

The Dot Hill AssuredSAN system enables SGO to freely mix drive types including SAS, SATA and SSD to allow the most effective allocation of storage resources based on workload and data life cycle. SGO regularly deploys the Dot Hill AssuredSAN 3722 systems using SAS drives for one shelf of high performance density with up to 24 2.5-inch drives per chassis and by mixing it with multiple shelves of SATA technology, SGO can cater for both high performance real time workflows alongside less demanding VFX, finishing and archival storage needs.

Thanks to Dot Hill, SGO has improved workflow productivity, increased performance and application response times, maximised performance density with small form factor 2.5-inch SAS drives and benefited from easy-to-use web-based storage management with simple license-free storage capacity expansion.

Warren Reid, EMEA marketing director at Dot Hill, said, "The post production video industry places high demands on storage systems and we have had great success with our AssuredSAN networked RAID products in this market. We are honored and very excited to be working with SGO who are raising the bar for high-end finishing systems with their non-proprietary open architecture."

Magnetic 3D Exhibits Glasses-Free 3D Solutions For Museums
3D-News Posted: Monday, May 14, 2012 (7:30 UTC) | Posted By: Webmaster

Magnetic 3D, a global leader in autostereoscopic "glasses-free" 3D displays and digital signage solutions, was exhibiting the next generation of glasses-free 3D solutions at the 106th American Association of Museum (AAM) Annual Meeting & MuseumExpo™ in Minneapolis-Saint Paul. Exhibiting with Avnet Technology Solutions, a global IT solutions distributor, Magnetic 3D was demonstrating the future of networked glasses-free 3D digital signage at the Minneapolis Convention Center in Avnet's booth. Magnetic 3D was showcasing digital signage solutions and demonstrating how their unique glasses-free 3D content can be utilized in technologically-advanced museums of the 21st century.

"Glasses-free 3D offers museums and science centers an opportunity to remain at the technology forefront by delivering a mesmerizing experience that goes beyond what patrons have become accustomed to at home and on their mobile devices," said Michael Dorin, Magnetic 3D's Vice President of Business Development and Operations. "Our Enabl3D™ technology is a perfect fit for any venue looking to bring their digital signage into the future and amaze audiences with the impressive illusion of 3D and connect with them on a deeper level in today's quickly evolving technological landscape."

Exceptional 3D Named 2012 Digital Signage Expo Award Winner
3D-News Posted: Monday, May 14, 2012 (7:30 UTC) | Posted By: Webmaster

Exceptional 3D announced that their patented auto-stereoscopic 3D display solutions were awarded 'Best In Show' at Digital Signage Expo 2012. The award was presented by raVe [Publications], a news organization that provides coverage of the commercial (ProAV) and residential (HomeAV) audiovisual trade industries via e-newsletters, blogs, video, social media, and a variety of other mediums. These awards acknowledge all the products and solutions they consider to be the 'best of the best' for 2012. Every year after DSE, raVe [Publications] gives out their annual Digital Signage CHAMPS awards. This year's top honor in the category of "Best 3D-Based Digital Signage Product" has been presented to Exceptional 3D.

"We're very happy to receive this award from raVe [Publications]," said Eric Angello, CMO for Exceptional 3D. "We know DSE offers a variety of very impressive digital signage technology and there are more 3D solutions surfacing every year," continued Mr. Angello, "so we really worked hard to ensure that we could be a distinguishable glasses-free 3D digital signage solution at this years Digital Signage Expo." Mr. Angello finished in saying, "it's truly an honor to have these efforts acknowledged while being named alongside so many other first-class award recipients. It's very flattering to know that our technology is gaining more recognition as something special, different and distinctly unique."

Amongst several no-glasses 3D company's present at DSE 2012, this award marks the first for Exceptional 3D being named as a 'Best-In-Breed' solution for their glasses-free 3D digital signage products. The acknowledgment backs up the company's efforts since the onset of 2012 where the aim was to set a higher standard for delivering satisfactory no-glasses 3D products and solutions with one of the largest glasses-free 3D product lines. Exceptional 3D's 2012 focus has been primarily on harnessing the ultimate 'picture perfect' experience and this award is a clear indicator of that effort. The award strengthens Exceptional 3D's foothold as a premium choice for cost-effective glasses-free 3D digital signage solutions, which any customer or network operator can rely on with a great deal of confidence.

Dimensional Optics Introduces 3ACTIVE 3D Glasses to Support 2012 Samsung 3D TVs
3D-News Posted: Monday, May 14, 2012 (7:29 UTC) | Posted By: Webmaster

Dimensional Optics offers 3D glasses that are compatible with all major 3D TV brands; the 3ACTIVE® line of 3D glasses has continually kept up with changes in the technology between model years of 3D TVs. In 2010 Samsung® Active 3D Glasses communicated with the 3D TV via an infrared signal; in 2011 Samsung® changed the technology used in the glasses so that they communicate with the 3D TV via Radio Frequency. This same signal has been implemented in all of the 2012 3D TVs. 3ACTIVE® 3D glasses now supports the newest 2012 Samsung® 3D TVs.

The customers who arrive on the Dimensional Optics website experience an easy to navigate interface guiding them to the correct pair of 3D glasses. The customer will shop by model year, and be lead to the correct assortment of 3D Glasses. The website also includes a guide as to the model numbers from each year. Dimensional Optics Samsung 3D Glasses.

The 3ACTIVE 3D glasses are much higher quality than the 3D glasses produced by the TV manufacturers.

  • The lightweight design & flexible temples allow for extended viewing comfort.
  • Rechargeable batteries save customers money by eliminating the need to buy replacement batteries.
  • The full frame and wide temples block light to give a better 3D effect.
  • A storage case and cleaning cloth keep glasses clean and protected from damage.
3ACTIVE® 3D Glasses are designed to be more than a 3D TV accessory. We have used our many years of eyewear frame design and high-performance optical lens development experience to build 3D Glasses that improve the 3D TV Consumer's viewing pleasure. Providing quality at an affordable price is the best way to being introduced to the excitement of 3D entertainment.

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Editor-in-Chief: Alexander Klein.

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