3D-News Archive June 2000

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Dreamworks SKG's Next Animated Film Shrek To Be Released In 3D At IMAX® Theatres
3D-News Posted: Friday, June 9, 2000 (6:40 UTC) | Posted By: Webmaster

Marks First Full-Length Animated Feature Ever Converted Into
Larger-Than-Life IMAX® 3D

LOS ANGELES, CA, June 7, 2000 - DreamWorks SKG and Imax Corporation
(Nasdaq: IMAX; TSE: IMX) today announced a breakthrough in the history of
animation with the news that DreamWorks will release an animated film in 3D
to IMAX® theatres. In December 2001, Dreamworks' Shrek, the upcoming
animated film featuring the voices of Mike Myers, Cameron Diaz, Eddie
Murphy, John Lithgow and Linda Hunt, will be presented in 3D at IMAX
theatres. The film will be initially released in conventional 2D in 35mm on May
18, 2001, and will feature an enhanced ending filled with 3D effects and
created just for the IMAX 3D release.

"Animation is a constantly evolving artform," said DreamWorks SKG principal
Jeffrey Katzenberg, "and releasing Shrek in 3D form for IMAX theatres will
hopefully mark the next step in how audiences experience these films. To tell
a story in animation is always exciting…but to know that this fractured fairy
tale will be shown eight stories high and in IMAX 3D is thrilling for us at
DreamWorks Animation. Luckily in Mike Myers, Cameron Diaz, Eddie
Murphy, John Lithgow and Linda Hunt, we have a cast that is already big…but
it just got a whole lot bigger."

"We're delighted that DreamWorks has decided to extend the Shrek franchise
by selecting IMAX 3D as a release window," said Imax co-CEOs Bradley J.
Wechsler and Richard L. Gelfond. "We believe that the combination of The
IMAX 3D Experience and the creative talents of DreamWorks SKG will
revolutionize the way people experience animation. This film will continue our
evolution as a unique family entertainment option, and firmly establish the
IMAX theatre network as a release window for family-oriented Hollywood

The IMAX 3D version of Shrek will be distributed by Imax Ltd. to the growing
worldwide network of IMAX theatres, coincidental with DreamWorks' home
video release of the film in December 2001. The home video and IMAX 3D
launches will be cross-marketed to maximize the impact of both releases.

Shrek is a cynical, no-nonsense ogre whose swamp has been overrun by
annoying fairy tale creatures. He sets out to save his home and along the
way, is befriended by a wise-cracking donkey, sent to slay a fire-breathing
dragon and save a beautiful princess with a deep, dark secret. In the end,
Shrek learns to love and be loved.

DreamWorks SKG was formed in October 1994 by its three principals -
Steven Spielberg, Jeffrey Katzenberg and David Geffen - to produce live-action
motion pictures; animated feature films; network, syndicated and cable
television programming; home video entertainment; records, books; toys; and
consumer products.

Imax Corporation and its subsidiaries comprise one of the world's leading
entertainment technology companies, with particular emphasis on film and
digital imaging technologies including giant-screen images, 3D presentations,
digital post-production and digital projection. There were more than 210 IMAX
theatres operating in 26 countries around the world as of March 31, 2000.
Imax's subsidiaries include Digital Projection International, whose primary
business is the design and manufacture of high-end digital image delivery
devices, and Sonics Associates a designer and manufacturer of high-end
sound systems. Imax has forged strategic alliances and relationships with
some of the most prominent corporations in the world including Famous
Players Inc. (a subsidiary of Viacom Inc.), America Online Inc. and Loews
Cineplex Corp. Imax Corporation is a publicly traded company listed on both
the Toronto and Nasdaq stock exchanges.

ELSA´s i3Di Makes the Internet Three-Dimensional
3D-News Posted: Thursday, June 8, 2000 (1:06 UTC) | Posted By: Webmaster

New: Stereo Photos and Stereo Screenshots in JPS-Format

Aachen, June 7, 2000 - ELSA, one of the world’s leading vendors for
data communications and computer graphics, is adding stereo photos
and stereo-screenshots to its innovative i3Di technology for three-
dimensional Internet. Webmasters can now enhance their Websites with
realistic 3D content. The key to this fascinating 3D experience are
ELSA's 3D Revelator shutter glasses.

ELSA´s i3Di (Internet 3D interactive) allows VRML Web pages to be
displayed in perfect three-dimensional quality with the help of the
3D Revelator glasses. This makes it possible to create a much more
convenient user interface for websites. The option of using stereo
photos and stereo screenshots opens up even more creative design
opportunities. The JPS picture format is a JPEG-encoded stereo-
image, in which the images for the left and right eyes respectively
are stored together.

For further information:

StereoGraphics Launches CrystalEyes 3
3D-News Posted: Monday, June 5, 2000 (22:48 UTC) | Posted By: Webmaster

Stereoscopic Visualization Eyewear
Latest Evolution in Stereo3D Technology
Features Market-Driven Design and Performance Enhancements

SAN RAFAEL, Calif. June 5, 2000 - StereoGraphics® Corporation, the world's
leading supplier of stereoscopic visualization products, today introduced
CrystalEyes® 3 wireless liquid crystal shuttering eyewear. Keeping pace
with industry demand, the latest evolution in StereoGraphics flagship
product line boasts significant design and performance improvements,
including enhanced stereo sync circuitry and improved battery life.

The new CrystalEyes 3 eyewear is ideal for professionals who work with complex 3D
images in industrial VR (virtual reality), molecular modeling, GIS/mapping,
MCAD and medical imaging.

"As design and engineering professionals continue to work on projects that
are more and more complex, the capabilities of their visualization tools
need to grow as well," said David Forter, president and CEO, StereoGraphics
Corporation. "The improvements in this new product reflect the needs of
today's end-user and represent a clear evolution of the CrystalEyes product

A significant performance enhancement for CrystalEyes 3 can be found in the
new electronics that provide more than 250 hours of continuous operation.
This represents nearly 50% more battery life than previous CrystalEyes
models. A new battery level indicator light also alerts the user when power
is low, ensuring that the eyewear is achieving optimal performance.
CrystalEyes 3 also features enhanced stereo sync circuitry for improved
shutter performance, providing the highest quality stereo viewing possible.

"Virtual reality applications give our customers an exciting new way of
relating to their data," said Robert Mehall, director of the EDS VR Center.
"By using StereoGraphics CrystalEyes in conjunction with EDS applications
expertise, our customers are able to view a very realistic representation of
their data in a virtual environment. Instead of simply looking at lines on
a drawing they can actually step into the design, interact with the data and
really experience their designs in new ways - that gives them a very
powerful advantage."

CrystalEyes 3 is now equipped with an optional nosepiece and redesigned
temple pieces, enhancing the comfort of the eyewear and making them more
suitable for CAVE (computer-aided virtual environment) and VR immersion
environments. The eyewear is made of a new, more robust matte black
composite material and is covered by a three-year warranty.

"Every engineering improvement found in CrystalEyes 3 was made with end-user
input," said Ian Matthew, director of marketing, StereoGraphics Corporation.
"With more than 50,000 pairs of CrystalEyes in use today, StereoGraphics
has a tremendous volume of customers who frequently give us feedback on what
they like and what they would hope for in future versions of our eyewear.
By incorporating as much of their feedback as possible, and involving
customers in the design evaluation process, we feel that the result is a
product that allows our customers to be more comfortable and more productive
than ever before."

About Stereo3D Technology
Stereo3D is the use of computer technology to recreate the way we naturally
see depth -- stereoscopically. Stereoscopic viewing describes how we use
both eyes, each with a slightly different perspective, to perceive depth and
perspective in a physical environment.

Stereo3D delivers the most realistic visual representation possible of
complex digital models, giving architects, engineers, scientists,
cartographers and medical and graphics professionals the best possible
understanding of three-dimensional information and yields levels of
technical proficiency not available using a typical 3D view.

StereoGraphics Stereo3D products have been in use for over a decade in key
design and engineering centers within organizations such as General Motors,
Ford, Caterpillar and NASA. Stereo3D products such as CrystalEyes® Wired,
CrystalEyes and Monitor ZScreen® 2000 Series allow professionals dealing
with large multi-dimensional data sets to visualize images more naturally,
enabling earlier detection of design errors, enhanced design review, reduced
design cycles and faster time-to-market.

System Requirements and Compatibility
CrystalEyes 3 works with all stereo-enabled graphics cards and software
applications. It is compatible with all computer operating systems
including Linux, UNIX, Windows 2000 and Windows NT workstations. All
leading MCAD, industrial VR, molecular modeling and GIS/mapping software
developers support stereoscopic viewing and are compatible with CrystalEyes 3.

Pricing and Availability
StereoGraphics' CrystalEyes 3 carries a suggested list price of $795 (U.S.)
and is available immediately. For additional product, sales or reseller
information on CrystalEyes 3 and other products from StereoGraphics, call
800-783-2660 (outside the United States, 415-459-4500), visit the
StereoGraphics Web site at www.stereographics.com or send an email to

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Editor-in-Chief: Alexander Klein.

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Last modified on August 31, 2006

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