3D-News Archive June 2007


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IMAX 3D version of Beowulf to be released November 16, 2007
3D-News Posted: Saturday, June 30, 2007 (7:07 UTC) | Posted By: Webmaster


IMAX Corporation, Paramount Pictures, Shangri-La Entertainment and Warner Bros. Pictures announced that Beowulf, the latest film from Academy Award winning director Robert Zemeckis, the filmmaker behind such box office successes as Forrest Gump, The Polar Express, the Back To The Future series and What Lies Beneath, will be released domestically in IMAX® 3D simultaneously with the motion picture's premiere in conventional theatres on November 16, 2007. The film will be released internationally within three weeks of the domestic launch. Beowulf will be digitally converted into IMAX 3D and re-mastered into the unparalleled image and sound quality of The IMAX Experience® through IMAX DMR® (Digital Re-mastering) technology. Paramount Pictures will be the distributor of the motion picture to IMAX® theaters domestically, and Warner Bros. Pictures will be the distributor internationally.

Inspired by the 9th century English epic poem, Beowulf combines a digitally enhanced live-action filmmaking technology with an all-star cast that includes Ray Winstone, Anthony Hopkins, John Malkovich, Robin Wright Penn, Brendan Gleeson, Crispin Glover, Alison Lohman and Angelina Jolie. Neil Gaiman (MirrorMask, the graphic novel Sandman) and Roger Avary (Pulp Fiction) adapted the legend for the screen.

"IMAX 3D has enabled us to tell stories in a whole new way, and we are very excited to offer moviegoers a chance to experience Beowulf in this incredible format," said Robert Zemeckis. "IMAX lends itself to the incredible image detail in Beowulf and in 3D, it will transport the audience directly into the story."

"IMAX has provided the world's most spectacular 3D presentations for more than two decades, and as we continue to work with world-class organizations like Paramount Pictures, Shangri-La Entertainment and Warner Bros. Pictures on groundbreaking 3D projects, we're reinforcing IMAX 3D as the gold standard," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "Audiences loved the last IMAX 3D release we did with Robert Zemeckis, so we're obviously very optimistic about the potential Beowulf holds for the IMAX theatre network."

"Our partners at Paramount Pictures, Shangri-La Entertainment and Warner Bros. Pictures have done a fantastic job of combining the 3D-savvy vision of Robert Zemeckis with a great cast, and we believe that moviegoers are going to love it in IMAX theatres," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "The unique geometry of IMAX theatres will enable audiences to feel as if they are actually in the movie as they experience it in IMAX 3D."

Sensio signs a Letter of Intent with KORD for the development of a new 3D Television
3D-News Posted: Wednesday, June 27, 2007 (17:29 UTC) | Posted By: Webmaster


SENSIO Technologies Inc., the inventor of the SENSIO® 3D technology, announced the signature of a Letter of Intent with Kerner Optical Research and Development Corporation ("KORD") for the development of a new 3D television for the consumer market.

This Letter of Intent states that KORD is seeking to integrate the SENSIO® 3D technology as well as the real-time conversion of 2D images to 3D, into a new LCD HD television, which is currently the object of a development contract between KORD and LCD television manufacturer SpectronIQ. SENSIO and KORD will share the development budgets allocated for the project and the final terms of the agreement will be specified in a contract to be concluded at a later date.

"We are very happy to be able to benefit from SENSIO's expertise and technology – one of the best leading-edge technologies in the emerging field of stereoscopy, which meets the very high quality standards we are looking for", said Mr. Yuska "Joe" Siuicki, Chief of Disruptive Technologies at KORD in California.

This Letter of Intent represents a key milestone for SENSIO as part of its strategic development plan focused on the integration of the SENSIO® 3D technology into electronic devices designed for the consumer market. This step is also significant as it will contribute to SENSIO's objective of becoming the industry's 3D standard format.

Nicholas Routhier, SENSIO's President and Chief Executive Officer, says he is "honored and pleased to be working with a company as prestigious as KORD, which, thanks to its innovation is the ideal partner to make 3D accessible at home."

The NEW World of Coca-Cola - partly in 3D
3D-News Posted: Monday, June 25, 2007 (14:02 UTC) | Posted By: Webmaster


The Coca-Cola Company celebrated the official grand opening of the new World of Coca-Cola® at Pemberton Place®. Expected to draw more than 1 million visitors in its first year of operation alone, the new World of Coca-Cola represents a significant enhancement to an already growing center for tourism in Georgia. The Company will use its new attraction to showcase how people all around the world have connected with its brands for more than 120 years.

Officials on hand to help commemorate the grand opening included The Coca-Cola Company Chairman and CEO Neville Isdell, President and COO Muhtar Kent, Governor Sonny Perdue and Atlanta Mayor Shirley Franklin. As part of the event, Mr. Isdell popped open a larger-than-life bottle of Coca-Cola and launched an explosion of streamers, cannon fire and music. A colorful cast of iconic Coca-Cola characters - including the Polar Bear and the Coca-Cola Santa - entertained a crowd of spectators and led them into the attraction for the first time.

"The new World of Coca-Cola is a physical expression of everything Coca-Cola is, of how we bring Coca-Cola to life every day, of what we stand for as a Company, and of our commitment to refreshment, enjoyment, and fun," said Mr. Isdell. Twice the size of its predecessor, the attraction includes more than 1,000 artifacts that have never been seen by the public. The building was constructed in accordance with the United States Green Building Council's Leadership in Energy and Environmental Design (LEED) standards. It is one of few environmentally sustainable buildings in Georgia.

"Part of our strategy with the new attraction is communicating that intangible emotional connection that people have with Coca-Cola," said Marc Mathieu, senior vice president for Global Brand Marketing and Creative Excellence. "The new World of Coca-Cola embodies that sense of happiness that our brand stands for around the globe." The attraction features three theaters (one in 4D), a real bottling line, a popular culture exhibit showcasing artwork by Andy Warhol and a contemporary tasting lounge where guests can sample 70 Coca-Cola products from around the globe - including sparkling beverages, waters, juices, teas and sports drinks.

"We expect the new World of Coca-Cola will provide a new and different platform for people to immerse themselves in our brands in a way that is magical and fun," said Mark Greatrex, senior vice president, Marketing Communications and Insights. "We have re-designed the attraction to feature more ways for guests to play an active role in their experience. Expect a surprise around every corner." Visitors can play interactive games, send digital postcards to friends around the world, create their own pop art and contribute their Coca-Cola memories to a living exhibit.

The new World of Coca-Cola is located at Pemberton Place, next door to the Georgia Aquarium, which opened in November 2005 on land donated by The Coca-Cola Company. The company also donated 2.5 acres to the City of Atlanta for a Civil and Human Rights Center to be located on the same site. Pemberton Place is within walking distance to a host of neighboring attractions, including Centennial Olympic Park.

Tickets are available online at http://www.worldofcoca-cola.com for a discounted rate, or onsite at full price from ticket windows. General admission ticket prices are $15 for adults; $13 for seniors (ages 55 and up) and $9 for youth (ages 5-12); toddlers are admitted free with an accompanying adult. The attraction is open 7 days a week, from 9 a.m. through 5 p.m. (and 8 a.m. to 6 p.m., June through August). The building will be closed in observance of national holidays including, Easter, Thanksgiving and Christmas.

Sensio is awarded a significant contract in the Middle East for the integration of its all-new 4D Immersium Theatre
3D-News Posted: Tuesday, June 19, 2007 (20:05 UTC) | Posted By: Webmaster


SENSIO Technologies Inc., the inventor of the SENSIO® 3D technology, has just received its first order for IMMERSIUMTM, its all-new high-definition 4D theatre launched last November at the International Association of Amusement Parks & Attractions Show in Atlanta.

This first IMMERSIUMTM will be fully operational by December 2007 to visitors of GONDOLAINIA indoor theme park inside VILLAGGIO MALL located in Doha – Qatar. The agreement was concluded after the unveiling of the IMMERSIUM experience which was the highlight of the last IAPPA show with its image quality and operational reliability made possible by the SENSIO® 3D technology. SENSIO stood out against strong international competition from China, Italy and Austria, therefore putting Quebec’s expertise in the specialized 3D projection market front and center.

"The exceptional image quality provided by the SENSIO®PRO 3D HD immediately won us over. Accessibility combined with the ease of integration and operation were also very convincing", states Michel Koborsi, Project Manager for FUN FAIR CO. This contract between SENSIO and FUN FAIR CO. covers the turnkey purchase and installation of an IMMERSIUM 20s. The fully integrated 4D theatre solution includes the video server, the SENSIO®PRO 3D HD processor, projectors, the screen, the sound proofing system, glasses, moving seats as well as preliminary site plans. IMMERSIUM, available in models 20, 50 and 100, is designed for rooms of 5 to 200 people, thus meeting the requirements of specialized 3D projection in theme parks, attractions, museums and corporate presentations.

"SENSIO decided to tackle the 4D attraction market, since we were convinced that the technologies and know-how developed for the consumer mass market would give us a significant competitive edge in this high growth-potential sector", indicates Richard LaBerge, SENSIO’s Executive Vice-President and Chief Marketing Officer. "We are very proud of this agreement with FUN FAIR CO., the first concrete result of our development strategy, which confirms our competitiveness in this new market, in line with the company’s business plan."

IRIDAS Extends DualStream Stereoscopic Technology across Product Line
3D-News Posted: Tuesday, June 19, 2007 (19:57 UTC) | Posted By: Webmaster


IRIDAS, who introduced the first stereoscopic playback applications for uncompressed content in 2002, announced the availability of its DualStream stereoscopic technology as an optional module for all current FrameCycler products as well as SpeedGrade DI and SpeedGrade HD. Rather than having to purchase a separate application, FrameCycler artists can now include stereoscopic content within their regular review and approval workflow. The SpeedGrade applications are the world's first stereoscopic color correction systems.

DualStream works by automatically linking sequences. When one channel is loaded, DualStream adds the second channel - greatly simplifying conform from Edit Decision Lists. The multiple timeline capabilities of SpeedGrade and FrameCycler 2007, allow artists to easily manipulate and edit stereoscopic content. With the DualStream architecture, "channel drift" is impossible.

"FrameCycler with DualStream proved to be an indispensable tool for us as it allowed our artists to regularly flip their work in progress as well as allowing us to view our shots in stereo during dailies," said Peter Skovsbo, producer on Dinosaur Alive, which was recently completed at DamnFX in Montreal. "Without DualStream, we would have had to migrate to a far more expensive soft- and hardware mix."

"The best thing about the IRIDAS stereoscopic system is that it just worked; it was so easy to use," said Dr. David Ortoft, who installed the system in Stockholm's prestigious Karolins! ka Institute in 2003. "In medical imaging and research work, picture quality is critical: we need to be able to view content in its native file format without the risk of compression artifacts corrupting the image."

"We are seeing tremendous growth now in stereoscopy, and filmmakers need the right tools to work with this content from production through post to presentation," said IRIDAS COO, Patrick Palmer. "With a four year head start on the competition, it's easy to understand why facilities are turning to IRIDAS for reliable solutions."

DualStream plays HD, 2K and higher resolution material, can support dual SDI-out, and works with every available 3D display technology, including shutter glasses, red/cyan glasses, dual projectors with polarized channels, or auto-stereoscopic displays.

iZ3D to Immerse The Hollywood & Games Summit Into The Third Dimension
3D-News Posted: Tuesday, June 19, 2007 (18:52 UTC) | Posted By: Webmaster


iZ3D, LLC, a 3D technology development and marketing company will be showcasing its new 22" Widescreen 3D monitor at the upcoming The Hollywood & Games Summit. The monitor is a groundbreaking innovation in the growing trend of immersive 3D home video games and movies. The Summit will be held at the Renaissance Hotel in Los Angeles, Calif. on June 26-27, 2007. The company will have monitors available for attendees to experience firsthand the fun and excitement of a true stereoscopic 3D viewing experience.

"iZ3D is pleased to bring the intensity of the 3D viewing environment to the attention of Hollywood. 3D stereoscopic solutions have come a long way, and our new 22" widescreen monitor is the ideal product to finally bring affordable 3D viewing into the home. Our monitors create an adjustable 3D environment for optimum personalized viewing that can easily be switched to a normal 2D monitor for surfing the web or word processing. The monitor offers so many clear benefits for all parties involved including game developers and moviemakers," stated Thomas Striegler, CEO of iZ3D.

Stereoscopic 3D solutions offer visible depth through two-dimensional media. This is a huge breakthrough in video technology, because it adds an intense immersion and thrill to ordinary games or movies. Examples include munitions flying outside the screen and characters that seem to reach out and touch the viewer. In a crowded field such as entertainment, this is a competitive edge that today’s movie producers and game publishers can’t afford to overlook.

"Meant to be Seen" (MTBS), a new Stereoscopic 3D advocacy, certification, and discount organization will also be represented in the iZ3D display area at The Hollywood & Games Summit. The organization was created to promote reliable software standards that will result in a truly immersive 3D gaming experience for gamers, and low cost problem free development for game publishers. iZ3D was the first company to provide an unrestricted education grant to help make this organization possible.

Games developers attending the conference can receive a free copy of version 1.0 of the "Meant to be Seen Stereoscopic 3D Programming Guide". Based on a variety of game industry sources, this non-proprietary guide gives programmers the tools needed to release software with little to no S-3D compatibility issues.

"Stereoscopic 3D gamers are the most valuable players in today’s market. They spend thousands of dollars on computer systems simply to play videogames," said Neil Schneider, President and CEO of "Meant to be Seen". "When game manufacturers realize the buying power of this burgeoning market and make minor software rendering adjustments, it will greatly increase their chances of selling games into this competitive marketplace. To learn more about MTBS, please visit http://www.mtbs3d.com

First Minimally Invasive Thoracic Surgeries Using Viking Systems' 3Di Vision System Performed at Regional Oncologic Hospital in Rionero in Vulture, PZ, Italy
3D-News Posted: Friday, June 8, 2007 (10:44 UTC) | Posted By: Webmaster


Viking Systems, Inc., a designer, manufacturer and marketer of high-performance laparoscopic vision systems for use in minimally invasive surgical (MIS) procedures, announced that for the first time worldwide, the Company's 3Di Vision System had been used to perform videothoracoscopic surgery. The three procedures, performed with the 3D visualization technology at the Regional Oncologic Hospital (C.R.O.B) in Rionero in Vulture, PZ, Italy by Dr. Cosimo Lequaglie, were a parietal pleurectomy, a sublobar resection, and a chemical pleurodesis. Each surgery was finished successfully and met with positive reactions from the surgeon and the hospital staff.

Dr. Lequaglie, Chief of Oncologic and Thoracic Surgery at the hospital explained, "Viking's 3Di Vision System is significant for our practice because it provides a more substantial and effective image than those we traditional obtain via 2D vision systems. The impact 3D has on minimally invasive surgery for benign and malignant diseases is significant because the higher resolution, stereoscopic depth we are now afforded allows the same type of confidence we are usually only allowed during open procedures."

Viking's 3Di Vision System, as used by Dr. Lequaglie and his staff, also includes an information management solution known as Infomatix, which provides immediate, picture-in-picture access for a surgeon to additional surgical information through voice activation. This critical information can be provided simultaneously with the surgical video via picture-in-picture on the surgeon's Personal Head Display.

Dr. Lequaglie used this feature to simultaneously manage in real time the operating functions that can at times become cumbersome for the surgeon when used individually. He adds, "The ability of the system to provide both a high-definition 3D image and pre-existing medical data into one personal head display finally offers the kind of support a surgeon needs to allow greater precision and speed without being bound to the positioning of the monitors in the room. The result is greater concentration and best posture providing less fatigue during each procedure. For thoracic surgery, these improved results are invaluable."

Stephen M. Heniges, Viking's Senior Vice-President of Global Marketing & Clinical Development said, "Viking is excited with the results Dr. Lequaglie and his team have achieved through the benefits of our 3D visualization technology. This provides motivation to all minimally invasive thoracic surgeons worldwide. We are confident that as 3D visualization becomes the standard of care for an array of minimally invasive specialties, we will see the same great results and positive feedback we received from the Regional Oncological Hospital (C.R.O.B) in Rionero in Vulture, PZ, Italy."

Massive Virtalis StereoWorks System Brings Stereoscopic 3D
3D-News Posted: Friday, June 8, 2007 (10:37 UTC) | Posted By: Webmaster


Up to 425 students will be able to simultaneously receive teaching using 3D resources thanks to the installation of a huge Virtalis StereoWorks system in the new Charles Darwin Lecture Theatre at the University of Central Lancashire (UCLan). Craig Hickson, head of the Business Support Centre in the department of Information Systems Services at UCLan, explained: "Our existing 3D cube could only hold 10-15 people, yet we believe that since the advent of 3D films and 3D gaming, the concept of 3D is really taking off across both the commercial and academic sectors. We decided therefore to find a long-term partner who could help us drive forward the inclusion of advanced visualisation and Virtual Reality (VR) into a broad spectrum of degrees. Manchester-based Virtalis has that breadth of knowledge."

Virtalis came up with a number of different options for UCLan, who chose a passive Stereoworks system featuring two Christie DS-60 projectors and an 8m by 4m screen. To aid UCLan with its move from using VR for research to using VR for teaching, Virtalis is helping the university in its evaluation of a range of software tools to help create stereoscopic models and environments. So far, they are already using Virtalis' StereoServer to generate stereo 3D movies from 3DS Max. Now UCLan's departmental heads are working to generate 3D teaching content. It is expected that the first fruits of these labours will be seen by the students in May 2007.

Hickson concluded: "This project, which was HEFCE sponsored, has created a valuable resource for the entire University. Instead of VR being confined just to the computing or engineering departments, we are making it available to students reading degrees as diverse as antiques, forensics and design. When VR is linked to laser scanning, it becomes possible to view objects, be they rare artefacts or MRI scans, in 3D. We will simply post process these scans to create large 3D models. My department, working alongside Virtalis, is developing the training and support necessary to help academics create their own virtual models and we are currently identifying the first two dozen lecturers who have the most to gain from this technology."

Mechdyne Enhances Power of PTC Pro/ENGINEER for 3D Design Review
3D-News Posted: Friday, June 8, 2007 (10:31 UTC) | Posted By: Webmaster


Mechdyne Corporation announced that its Conduit Software module enables real-time, Virtual Reality capabilities with native Pro/ENGINEER. Using Conduit, Pro/ENGINEER users can view and interact with 3D models in stereoscopic viewing modes on large-scale viewing systems, such as PowerWall(TM) displays and walk-in immersive rooms.

With advanced visualization capabilities enabled by Conduit, designers using Pro/ENGINEER can move beyond the limits of desktop tools to better meet demands for improved product designs in shorter timeframes. Design review meetings that use high resolution, virtual prototypes in 1:1 scale provide insights into products that desktop scale does not allow. Immersive display systems, such as the CAVE®, allow designers to step inside full size digital mock-ups for improved insight.

Conduit, developed by the VRCO software division of Mechdyne, allows Pro/ENGINEER to drive immersive display environments directly, and also provides real-time interaction and manipulation of the data, a distinct advantage over VR viewer software. To provide the multiple graphics outputs needed by large-scale visualization systems, the Conduit software duplicates the flow of three dimensional (3D) commands from the application to feed data to a multi-GPU (graphics processing unit) machine or to a cluster of computers. For more natural interaction, Conduit enables Pro/ENGINEER users to experience advanced features such as viewer motion tracking. Navigation and manipulation of data can be done with wireless virtual wands and gloves. Dedicated VR viewer applications do not allow this capability since they require time-intensive exporting of design data to a format compatible with the viewer. Since only snapshots of designs can be viewed, changes must be made back at the desktop, ported again and reviewed again; a process that can cycle repeatedly. Exporting to a viewer can also result in data integrity loss or compromises in image quality, potentially affecting the quality of collaboration and decision making.

"We are pleased to be part of the PTC Partner Advantage Program(TM) and to make Conduit available as a means of expanding the 3D viewing and interaction capabilities of Pro/ENGINEER," said Julien Berta, Product Manager for VRCO. "With Conduit, Pro/ENGINEER users can now move easily from the desktop to advanced displays with intuitive input tools that will improve insight. Faster, better designs and decisions are imperative since they have a direct impact on a company's competitive advantage."

Available today from Mechdyne, Conduit can be integrated into existing compute and visualization environments. Mechdyne can also design and provide complete, turnkey visualization solutions and provide training to meet specific requirements.

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Editor-in-Chief: Alexander Klein.

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