3D-News Archive June 2010


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FxFactory Development Partner Dashwood Cinema Solutions Sets 3D Milestone With New Plug-in Releases
3D-News Posted: Sunday, June 27, 2010 (12:09 UTC) | Posted By: Webmaster


Noise Industries development partner Dashwood Cinema Solutions has released a significant update to its award-winning, professional Stereo3D Toolbox™ plug-in for stereoscopic 3D mastering, as well as an inexpensive limited edition (LE) version for a more accessible entry into stereoscopic 3D content creation. Developed by stereo-cinematographer and Dashwood Cinema Solutions founder Tim Dashwood, both plug-in suites are powered by FxFactory and are designed to work with Adobe® After Effects®, Apple® Final Cut Pro®, Apple Motion®, and Apple Final Cut® Express applications.

The recent explosion of 3D motion pictures in theaters around the globe has prompted exceptional interest in stereoscopic technology. Dashwood Cinema Solutions' Stereo3D Toolbox 2.0 leverages powerful technology for easy stereoscopic content creation on the Mac. Its expansive capabilities empower artists with the ability to repair, align and then output media to a wide-range of stereoscopic 3D formats. Innovative features in the new version offer a greater creative recipe; feeding 3D impulses with new capabilities that include: improved sub-pixel precision, pixel-precise straight or angled floating windows, high-contrast "ghost busting," intuitive preview tools, finer control of image exposure and color balance, 2D Z-Depth to stereoscopic conversion, and more.

With Dashwood Cinema Solutions' new Stereo3D Toolbox LE, 3D enthusiasts have an affordable gateway into 3D content creation with the most basic stereoscopic 3D post-production tools necessary to optimize stereoscopically acquired footage. Features within the limited edition version incorporate convergence adjustment and vertical, zoom and rotational disparity correction tools, "autoscale," a preview screen within the user interface, and the ability to output clips to popular stereoscopic monitors and delivery formats - including YouTube® 3D.

"When we first released Stereo3D Toolbox version 1, we expected it to be used by a few small stereoscopic 3D production houses, but were completely surprised by the positive response from the Hollywood post-community, as well as the thousands of hobbyists around the world," says Tim Dashwood. "They each have very different needs, which is what prompted the development of version 2, with more professional stereoscopic tools, and the 'LE' version, to accommodate hobbyists' limited budgets."

"Since the version 1 release of Stereo 3D Toolbox, stereoscopic 3D has turned into a global epidemic, becoming a standard component of almost every animated feature-length film," says Niclas Bahn, director of business development, Noise Industries. "We were happy to work again with Tim Dashwood to develop an enhanced version of the version 1 plug-in, as well as a new lower-end release to satisfy the curiosity of enthusiasts just stepping into 3D waters."

Stereo3D Toolbox v2.0 Feature Highlights

  • Precise Stereoscopic Alignment: Filters allow adjustments to the convergence of scenes with horizontal image translation (HIT), while eliminating vertical, rotational, keystone and focal length disparity using either pixel-based or scalable percentage sliders. All adjustments can be keyframed with sub-pixel precision and "ease in/out" Bezier curves. The "Geometry" filter also features the "autoscale" function to automatically eliminate cropped edges, as well as stereoscopic scale, rotation and reframe tools.
  • Advanced Stereoscopic Mastering Tools: The "Virtual Floating Window" filter can be used to create and keyframe pixel-precise straight or angled crops to minimize the effects of stereo window violations, while "Ghost Toaster™" aids in the reduction of high-contrast crossover in circularly polarized display systems and monitors.
  • Preview Tools Within the User Interface: Active preview tools that immediately present valuable feedback, including basic motion statistics, L/R difference mode, and the new anaglyph outlines preview. Circular Polarized 3D monitors are also now supported by the Canvas window in Final Cut Studio.
  • Finer Control of Image Balance: Controls are now available for exposure, input and output levels, saturation, white balance preset, and individual RGB input/output levels.
  • 2D Z-Depth Conversion to Stereo3D: Designed for converting 2D Z-Depth Map CGI renders to stereoscopic 3D, the "Z-Depth Map" filter can also be used to create custom rotoscoped depth maps in After Effects or Motion for 2D to 3D dimensionalization processes.
  • Multiple Stereoscopic Formats: Supports the output of the most popular stereoscopic delivery formats, including side-by-side, above-below, line-by-line (a.k.a. field-sequential), column interleaved, checkerboard, and tunable anaglyph modes (R/C, B/Y, G/M). Also supports most inexpensive non-HD resolution 3D monitors and most of the new consumer stereoscopic active-shutter displays.
  • Stereoscopic Text: Provides a complete solution for creating and positioning flat text in 3D-space.

Stereo3D Toolbox LE Feature Highlights

  • Adjust Convergence and Correct Disparity: Filters allow adjustments to the convergence of scenes with horizontal image translation (HIT), while eliminating vertical, rotational and zoom disparity using pixel-based "ping-pong" sliders.
  • Stereoscopic Input and Output: Accepts discreet left and right video clips, line-by-line interlaced 3D clips, or side-by-side clips (squeezed or un-squeezed). Also supports the output of popular stereoscopic delivery formats like side-by-side, line-by-line interlaced (field-sequential) and red/cyan anaglyph.
  • Direct Upload to YouTube 3D: Finished stereoscopic 3D video can be directly uploaded to YouTube from the latest Final Cut Studio with side-by-side formatting.
  • Autoscale: Eliminates the cropped edges created by adjusting convergence and repairing disparities.
  • Preview Screen Within the User Interface: Includes active preview screens for valuable feedback, including monochrome anaglyph, L/R difference mode, and the new anaglyph outlines preview.
Availability and Pricing of Stereo3D ToolBox 2.0 and Stereo3D Toolbox LE
Stereo3D Toolbox 2.0 and Stereo3D Toolbox LE can be purchased for $1499 USD and $99 USD, respectively.

Roxio Unveils VideoLab 3D
3D-News Posted: Wednesday, June 23, 2010 (19:09 UTC) | Posted By: Webmaster


Roxio®, a division of Sonic Solutions® unveiled Roxio VideoLab 3D, the world's first personal video editing suite for capturing, editing, and sharing personal 3D content. Designed to be bundled with and add value to 3D-enabled PCs, laptops, cameras, camcorders, and accessories, Roxio VideoLab 3D allows users to import a wide range of 3D video formats including stereoscopic content directly from 3D cameras. The software also automatically converts standard 2D content into 3D, so users can include existing home movies in their 3D video creations. Roxio is demonstrating Roxio VideoLab 3D at the Digital Experience press event taking place in New York at the Metropolitan Pavilion on June 23rd.

With Roxio VideoLab 3D, consumers can use familiar video editing tools to turn raw 3D footage and converted 2D content into engaging and immersive 3D home movies, complete with titles, transitions, and effects. The finished results can be exported in a range of formats, including the RealD Format for a cinematic-quality 3D viewing experience on 3D-enabled home PCs and HDTVs. In addition, projects may be uploaded and shared via YouTube in 3D.

"Roxio VideoLab 3D is a groundbreaking application and another example of how Roxio is helping drive the market for home 3D," said Matt DiMaria, Executive Vice President and General Manager, Roxio. "The rich suite of editing and sharing features in VideoLab 3D serve as an ideal complement to 3D-enabled systems, peripherals, and accessories, and provide a richer out-of-box experience that empowers consumers to create their own personal 3D home video."

Key Features

Capture:

  • 3D capture from stereoscopic cameras (such as the Fuji W1)
  • Import 3D files in common 3D formats, including side-by-side, over-under, anaglyph, and dual stream. In addition, Roxio 3D Labs supports all standard 2D photo and video file formats.
Edit:
  • Simplified Storyline, as well as advanced 32-track Timeline editing views
  • Full range of editing options including trimming, title creation, narration, music tracks, and video correction features
  • 3D transitions and special effects
  • 2D to 3D real-time conversion
Share:
  • Authoring of DVDs and Blu-ray Discs
  • Save 3D video in a range of file formats (including RealD Format for a cinematic-quality personal home 3D experience)
  • Direct upload of 3D video to YouTube®
Roxio VideoLab 3D is compatible with a broad range of PC hardware, including all major graphics cards and 3D display technologies. This is a key advantage for personal computer manufacturers introducing 3D technologies across a range of models. To do this, Sonic has teamed with industry leaders such as ATI, Intel, and NVIDIA to deliver support for both PC monitors (passive polarized and active shutter) as well as current and upcoming 3D-enabled HDTVs.

Part of Sonic's Total 3D initiative aimed at furthering the 3D home market, Roxio VideoLab 3D is one of the 3D-enabled products and services the company will introduce this year for PC OEMs, consumer electronics manufacturers, and retailers.

Christie Introduces its Most Advanced 3D Projector Yet: The Dual Lamp Christie Mirage WU7K-M
3D-News Posted: Wednesday, June 23, 2010 (19:05 UTC) | Posted By: Webmaster


Christie®, the first to market a fully stereoscopic 3D DLP projector nearly a decade ago, announced the latest edition of its popular Christie Mirage Series, the Christie Mirage WU7K-M. Featuring a full WUXGA resolution display and dual lamps for excellent uniformity, the Christie Mirage WU7K-M is a compact, 6,300 ANSI lumens powerhouse.

With dual-link DVI support at 330MHz full bandwidth and up to 10,000:1 contrast, the projector delivers crisp images, vibrant colors and uniform brightness – all at the lowest cost of ownership. The Christie Mirage WU7K-M stereoscopic 3D display system meets the precise needs of the energy markets, life sciences, government, education and medical research where performance, reliability, easy maintenance and low operating cost are critical to project success.

Built on proven 3-Chip DLP® technology, the Christie Mirage WU7K-M is versatile and efficient, with three modes of 3D input: standard frame rate of up to 120Hz, as well as frame-doubled content for maximum source compatibility and flicker-free operation. With the addition of a second input module, the Dual Input 3D mode enables the display of a frame-locked, passive stereo source for high-performance, active stereo at 120Hz without the need for an external passive to active converter. It features an extended lamp life of up to 3,000 hours per lamp, low power consumption of only 20W in standby, and filter-free, auto-sensing fans and temperature sensors, making it the industry's most efficient "green" advanced visualization projector.

"Christie has built a global reputation as a pioneer in the field of 3D, from the world's first 3D active stereo 3-Chip DLP projector in 2001 to today's cutting edge 3D digital cinema technology," said Zoran Veselic, Vice-President of Christie's Visual Environments. "Our proven expertise lies behind the development of the Christie Mirage WU7K-M, whose stereoscopic image quality and reproduction consistently exceed expectations."

The Christie Mirage WU7K-M can project on virtually any screen or surface, with a full suite of specifically-designed lenses and a standard built-in Christie Twist™ that enables advance image warping and edge-blending capabilities. The dual lamp platform provides greater choice and installation flexibility with a more optimal aspect ratio.

Christie also offers fully scalable and customizable visualization solutions. The new Christie Mirage WU7K-M projector will be on display at Christie's booth, 23-14, at IVR in Tokyo, Japan from June 23 to June 25, 2010.

Tridelity is Introducing the World's First Glasses-free 3D-Multi-View Display in Portrait Format
3D-News Posted: Wednesday, June 23, 2010 (19:02 UTC) | Posted By: Webmaster


Tridelity Display Solutions, a leading developer and producer of glasses-free 3D displays, announced the launch of the World's first glasses-free 3D-Multi-View displays in Portrait format. This latest innovation developed by Tridelity allows portrait 3D content to be viewed by multiple pass-byres simultaneously.

Tridelity already offers a number of autostereoscopic Multi-View displays in landscape format. "Due to the introduction of the Portrait series we are increasing the number of applications for autostereoscopic 3D displays considerably and underline our unique value proposition and technological edge in this industry" says CEO Michael Russo. The new monitors are offered in diagonal sizes of 55" and 65".

The portrait screen increases applications in the Digital Signage industry vertical by providing entirely new possibilities for in retail outlets, shopping malls, trade shows or other DOOH networks.

Thanks to the impressive 3D pop-out effect of objects displayed on the screen, the added benefit for advertisers in terms of stopping power and retention rate is enormous. "Our experience shows that by using our glasses-free 3D displays, advertisers achieve a stopping power four times and retention rate six times as high as by using common 2D display technology", explains Russo.

The Digital Signage market increases rapidly with estimated revenues of several billions US$ in 2015. "In five years, the share of glasses-free 3D displays in the Digital Signage market will already exceed 10%", says Russo. For this development the autostereoscopic technology is indispensable, and Tridelity has proven to be a pioneer and innovation leader in this industry. "3D displays requiring glasses cannot be deployed in the Digital Signage industry, as normal pass-byres do not wear special 3D glasses. However, Tridelity's glasses free 3D displays are able to reach out, communicate and revolutionise the DOOH advertising market." explains Russo.

Kinepolis Cinema Group Standardizes on MasterImage Digital 3D Cinema Systems
3D-News Posted: Wednesday, June 23, 2010 (18:56 UTC) | Posted By: Webmaster


At Cinema Expo 2010 in Amsterdam, 3D technology company MasterImage 3D, LLC announced that Kinepolis Cinema Group has standardized on MasterImage digital 3D cinema systems to bring stereoscopic 3D movies and programming to audiences across Europe. Kinepolis has purchased and installed MasterImage MI-2100 systems covering 35% of their digital screens to date, with a rollout of an additional 8% planned by year's end for cinemas across Europe.

Kinepolis Cinema Group, which encompasses 317 screens in 23 multiplexes, was one of the first exhibitors to adopt digital projection on a large scale and have great plans to increase the rollout of 3D screens across Europe. After extensive technical tests Kinepolis has now chosen MasterImage 3D to be their preferred supplier of 3D screens in France, Spain and Switzerland. This will include rolling out 3D to new cinemas as well as replacing 3D screens from Kinepolis' previous supplier.

"MasterImage's approach gives us what we need most — the best presentation for our audiences and a business model that makes sense," said Nicolas Hamon, Kinepolis' projection and sound manager. "There's no seat tax to pay as we'll own the systems outright, and we won't need to manage the loss of expensive glasses, since MasterImage offers one-time and reusable glasses, both at a fraction of the cost of other providers. We're confident that MasterImage is absolutely the right choice for our cinemas and our audiences."

The MasterImage MI-2100 digital 3D cinema system offers high-quality presentation, single-or multi-use eyewear, is easily portable between screens and is available through a compelling, ownership-based pricing model. Supported by European and all six major Hollywood studios and many independent distributors, MasterImage systems are installed in 38 countries including the UK, France, Italy, Denmark, US, China, Australia and more.

"MasterImage seems one jump ahead of their competitors and have proven to us that they understand both the technology and the financial concerns of the cinema owners,'' continued Hamon.

Brian Kercher, Managing Director of 3D Cinema, MasterImage Europe notes that "we are delighted to be working with such a dynamic organization as Kinepolis and welcome the opportunity to bring high quality 3D to Kinepolis audiences throughout Europe.''

3D@HOME Consortium forms new group on human factors for 3D
3D-News Posted: Wednesday, June 23, 2010 (18:54 UTC) | Posted By: Webmaster


The 3D@Home Consortium, dedicated to accelerating the adoption of quality 3D into homes worldwide by providing accurate and non-branded information on emerging 3D technology and the marketplace, today announced the formation of a new steering team to assist 3D stakeholders in understanding the impact of viewing digitally-created stereoscopic and auto-stereoscopic images on the human physiology. The team will be chaired by Philip Corriveau, Principal Engineer and Director of the User Experience Research Group at Intel Corp. and vice-chaired by Paulette Pantoja, CEO of BluFocus, both active members of the 3D@Home Consortium.

Researchers from around the world have long been studying the human response to 3D, but have lacked an ongoing, organized method to share results, communicate, and compare findings with the technology community. 3D@Home's membership of 40 companies worldwide, with products across the 3D eco-system can provide the community-wide forum necessary to support the new team. Additionally, in its first two years of operation, 3D@Home has established relationships with many organizations involved in 3D, including the 3DFIC in Korea, the 3DConsortium of Japan, C3D of China, and 3DIDA of Taiwan. These relationships will be leveraged to ensure that the human factors activity covers the globe.

Philip Corriveau of Intel commented, "Many industry and academic groups, governing bodies and vision experts from around the world have been addressing stereoscopic effects for many years. Creating a repository of information and then identifying, defining and driving key areas for additional research will ensure that the science impacts and advances 3D technology development. The key to successful adoption of 3D is the creation of a technology and delivery system that embraces and immerses the user in an experience that is realistic and exciting."

"For the past year, the team at BluFocus has been developing criteria for evaluation of 3D content," noted Paulette Pantoja, the team's vice-chair. "Having a place to combine that information with the scientific and not-so-scientific research on 3D will get the entire industry closer to understanding the ranges of comfort for viewers of 3D content."

"It's vital to form the steering team during this time of rapid 3D development," added Heidi Hoffman, managing director of the consortium. "As more 3D content is created and viewed, information on consumers' 3D viewing experiences should be widely shared among the technical community. 3D@Home has the infrastructure and relationships in place to make this first task a success."

Daytona night race to be shown 3D online, DirecTV
3D-News Posted: Wednesday, June 23, 2010 (18:51 UTC) | Posted By: Webmaster


NASCAR Media Group and Turner Sports announced that NASCAR's first foray into 3D programming will take place with a special presentation of the Coke Zero 400 on July 3 (TNT, 7:30 p.m. ET).

The 3D production will be made available through TNT RaceBuddy on NASCAR.COM as well as through DirecTV, and will complement a special television presentation on TNT, highlighted by the network's groundbreaking signature Wide Open format.

NASCAR.COM will feature 3D feeds for the Daytona race in addition to the mosaic of HD-quality complementary unique camera angles available on TNT RaceBuddy on NASCAR.COM throughout the six Sprint Cup Series races televised on TNT.

Turner also will make the Cup Series race from Daytona available in 3D through DirecTV. In order to experience the event in 3D, viewers will need a 3D TV or PC display with matching 3D glasses. Fans can go to www.nascar.com/racebuddy3Dexternal link to get more information about the hardware and software used to view the 3D production online.

"One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans," said Jay Abraham, chief operating officer of NASCAR Media Group. "Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months so we're excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward."

The 3D production on NASCAR.COM and DirecTV will feature two custom racing feeds produced specifically for 3D. The first will provide a unique look at the racing action from strategically placed cameras around the track designed to maximize the effect of 3D. The second stream will bring the mayhem of pit row into the third dimension creating a one-of-a-kind visual experience.

"At Turner Sports we pride ourselves on innovation through testing, learning and exploring new products and technologies that can better serve our audiences on a multitude of platforms," said Lenny Daniels, Turner Sports EVP and COO. "We see this as an opportunity to showcase our marquee primetime race in Daytona through our signature Wide Open format on TNT, as well as to learn more about 3D through this unique presentation online at NASCAR.COM and through DIRECTV."

TNT's televised coverage at Daytona 6:30 p.m. ET with Countdown to Green, and continues with live race coverage at 7:30 p.m. in Wide Open format - continuous race coverage free of national commercial breaks and more unobstructed race action than that of a standard telecast by using a letterbox widescreen format.

Sisvel To License TDVision Systems IP Portfolio for MVC and Stereoscopic 3D Technologies Worldwide
3D-News Posted: Wednesday, June 23, 2010 (18:48 UTC) | Posted By: Webmaster


TDVision Systems and Sisvel announced that TDVision has granted Sisvel the exclusive rights to manage TDVision's diverse intellectual property portfolio of stereoscopic technology patents. This portfolio includes key patents related to current digital video standards and video gaming technologies, particularly in the North American marketplace. TDVision's technology promises to lead the way toward widespread adoption of 3D to the Home, including Blu-ray(TM), Satellite, Cable, IPTV, Mobile, Videogames, and over-the-air signals.

"In 2003 we filed our IP for world-wide protection and the market has since evolved and adopted our 2D Delta format within various standards and industry specifications," said Manuel R. Gutierrez Novelo, CEO of TDVision Systems. "Sisvel has decades of licensing experience and a world-wide organization that will ensure that companies across the stereoscopic 3D Ecosystem will be able to license and use our IP more easily."

TDVision's patents include the award winning and standardized 2D Delta system. The 2D Delta format is also known as TDVCodec and is a key part of the "Multiview Video Coding" (MVC) codec (ISO-MPEG-14496-10:2008, Amendment 1), an extension to the ITU-T H.264 Advanced Video Coding (AVC) recently adopted by the Blu-ray(TM) Disc Association as the Blu-ray 3D(TM) specification.

"Working with TDVision Systems, we look forward to building a licensing program that reflects their substantial investment as early developers of 3D technology," said General Richard Neal, President of Sisvel US. "In addition to the patents themselves, our 3D Licensing Program will provide straightforward access to TDVision's advanced know-how and implementation experience."

Terms and conditions of Sisvel's new 3D Licensing Program with TDVision will be made available in the near future.

Award Winning Web TV Series "Safety Geeks" Releases First Live Action Comedy Series in 3D Stereoscopic Format
3D-News Posted: Wednesday, June 23, 2010 (18:38 UTC) | Posted By: Webmaster


At a live press conference held in Santa Monica on June 19th, Lumen Actus LLC, demonstrated the first 3D live action comedy web series, "Safety Geeks: 3D" enhancing the viewer experience on 3D polarized computers, televisions, and Blu-ray Disc products. DDD of Santa Monica will be distributing the series via on-demand downloads from their website, Yabazam.com.

Produced by Dave Beeler and Tom Konkle, "Safety Geeks: 3D", follows the comic adventures of a semi-elite force of safety experts; the P.O.S.H. (Professional Occupational Safety Hazard) team who is obsessed with making the world along with bits of Canada a safer place. The CSI-like team investigates accidents to find out what went wrong and who is to blame, however, their involvement causes far more damage than they prevent, leaving a trail of chaos and destruction in their wake.

"The modular nature of our show allows the original eleven web series episodes to play well for platforms like mobile and web video while the one hour "movie version" lends itself to big screen home entertainment systems," said Tom Konkle, "Safety Geeks" writer/producer.

The award winning "Safety Geeks" web series has received accolades and nominations for their creative content and special effects from the Streamy's, LA Web Series Festival, Stay Tuned TV and more. Beeler and Konkle use technology in the service of comedy instead of action or science fiction, which is why they decided to take "Safety Geeks" season one and make it into 3D. It's important to point out that the 3D process employed in "Safety Geeks: 3D" is not the traditional red and blue glasses technique dating back to the 1950's, but instead is the cutting edge, polarized stereoscopic processing treatment similar to that used in a certain "wildly successful sci-fi feature film (AKA Avatar)."

David Beeler, "Safety Geeks" writer/producer added, "Our whole team is very excited about the flexibility of our show, it was shot in a manner ideal for the 3D process and now distribution systems have caught up with our show which can meet the current need for programming. There are so many ways that "Safety Geeks: 3D" can reach the right end users, specifically the audience that actually buys new technology first."

"Safety Geeks: 3D" is presented in stereoscopic 3D and is available as streaming video on the web, as part of the 3D media TriDef player, as video on-demand (VOD), and also as traditional media on next generation 3D televisions, computers, and hand held devices.

Konkle and Beeler also star in the series and are quick to point out that their show appeals to the "geek" audiences who are early adopters of technology like the various 3D platforms coming available and enjoy the surreal humor of "Monty Python" and "Adult Swim."

Dimension3 2010, elected Europe's 3D showcase
3D-News Posted: Wednesday, June 23, 2010 (18:34 UTC) | Posted By: Webmaster


Dimension3, the international forum on S3D and new images, was held from June 1 to 3 at the famous Pullman Dock in La Plaine Saint Denis, near Paris; with an incredible increase in attendance, the event has firmly established itself as the leading international professional forum entirely dedicated to 3D images. The quality of the exchanges, the networking opportunities, the content presentations and the event's scope have all contributed to making this fourth edition of Dimension3 an especially memorable one.

With 3,500 visitors from 30 countries, Dimension3 has more than tripled its attendance from the previous year. Most key players in the 3D industry were present: 52 exhibitors and 120 speakers, both French and international, have shared experiences and research results, and presented the latest 3D technologies. By using a second conference room, the event could cater to more specific fields such as visualization, augmented reality, medicine and research. The Forum also offered conferences in partnership with competitive clusters such as Cap Digital, Medicen, System@tic, Astech, and Advancity.

Developed in partnership with economic development agency Seine-Saint-Denis Avenir, Dimnesion3 has become a showcase for innovation, as explains President of the Executive Board Francis Dubrac: "This international event, held in the Seine-Saint-Denis department for the second running year, shows the area's involvement towards innovation and activity. The histories of Seine-Saint-Denis and images have been entwined for centuries, and this tradition lives on through major innovations such as digital 3D technologies".

The success of this year's event also demonstrates the market's coming of age: "Dimension3 gathers most industries involved in stereoscopic 3D: live shows & events, cinema, TV, science & research, design, marketing & communication, mobile devices, video games Dimension3 builds bridges between markets that are usually completely independently from each other, which enables interesting opportunities," explains Dimension3 manager Stéphan Faudeux.

Dimension 3 is an event jointly organized by Avance Rapide Communication and Seine-Saint-Denis Avenir, and sponsored by the General Council of Seine-Saint-Denis.

The Earth in 3D - German radar satellite TanDEM-X launched successfully
3D-News Posted: Monday, June 21, 2010 (10:55 UTC) | Posted By: Webmaster


Germany's second Earth observation satellite, TanDEM-X, was launched successfully on 21 June 2010 at 04:14 Central European Summer Time (CEST, at 08:14 local time) from the Baikonur Cosmodrome in Kazakhstan. Atop a Russian Dnepr rocket, the satellite, weighing more than 1.3 tons and five metres in length, started its journey into orbit. At 4.45 CEST first signal was received via Troll ground station in the Antarctic.

The German Aerospace Center (Deutsches Zentrum für Luft- und Raumfahrt; DLR) manages TanDEM-X (TerraSAR-X add-on for Digital Elevation Measurement) via its ground segment, and is responsible for mission operations and for generating and utilising the scientific data. "TanDEM-X is a key German project and will provide us with a homogeneous 3D elevation model of the Earth which will be an indispensable aid for a great many scientific and commercial avenues of enquiry," said DLR Chairman Prof. Dr Johann-Dietrich Wörner at the launch event held in the German Space Operations Center (GSOC) at the DLR site in Oberpfaffenhofen. "This mission demonstrates Germany's expertise in satellite-based radar technology and is, in particular, the outcome of a consistent focus in the national space programme. Also, TanDEM-X demonstrates a successful public-private partnership," stressed Prof. Wörner.

Public-private partnership

TanDEM-X is being run as a public-private partnership (PPP) between the DLR Astrium GmbH, with DLR funding coming from the German Ministry of Economics and Technology. Infoterra GmbH, a subsidiary of Astrium, is responsible for the commercial marketing of the TanDEM-X data. Astrium GmbH in Friedrichshafen built the satellite and is sharing the costs for its development and operation. The TanDEM-X mission has a total cost of 165 million Euros. DLR is contributing 125 million Euros and the European space company Astrium is contributing 40 million Euros.

TanDEM-X and its twin satellite, TerraSAR-X, will fly in formation

Together with its twin satellite TerraSAR-X, in space since 2007, TanDEM-X will survey the entire land surface area of the Earth - a total of 150 million square kilometres - several times over. It will accomplish this from an altitude of 514 kilometres within three years. "This will be the first time we will ever have had a globally standardised 3D digital elevation model of Earth, and with a measuring point density of 12 metres, it will be incredibly accurate," said Prof. Dr Alberto Moreira, Science Director of the TanDEM-X mission and Director of the DLR Microwaves and Radar Institute.

Today, for large areas of Earth, there are only approximate, non-standardised or incomplete elevation models, and it is these gaps that the TanDEM-X mission is designed to fill. To accomplish this, TanDEM-X and TerraSAR-X will fly just a few hundred metres apart and will constitute the first configurable synthetic aperture radar (SAR) interferometer in space.

With a conventional SAR, the radar on the satellite transmits microwave pulses that are reflected by the surface of the Earth and received back by the radar. The distance between the satellite and the Earth's surface is calculated from the time it takes the signals to return. Since the satellite is moving around the Earth, the radar 'illuminates' a strip along the ground, which gives the radar its synthetic aperture, much larger than its real one.

With SAR interferometry, a geographical area is imaged from two different viewing positions, giving different perspectives. This is similar to the way humans use their two eyes to get an accurate, 3D image. The two 'radar eyes' are on the satellite duo TanDEM-X and TerraSAR-X, and produce an interferogram from the different distances the signals have to cover; elevation data is derived from this

Within three years, this will create a gigantic data record equivalent to the storage capacity of 200 000 DVDs. TanDEM-X is designed for a service life of at least five years and is scheduled to overlap the scheduled service life of TerraSAR-X for at least three of those years.

Satellite-based Earth measurement creates a globally homogeneous terrain model without interruptions at national borders or other inconsistencies (compared with aircraft-based measurements). Radar can see through bad weather and operates regardless of lighting conditions. Today, this process is without competitors and enjoys considerable respect, especially in the USA.

Tremendous variety of applications

Digital elevation models can be used in a huge range of applications. Geoscientific disciplines such as hydrology, geology and oceanography require precise and up-to-date information on the properties of the Earth's surface. Digital elevation models can help to make the exploitation of natural resources more efficient and can also help to optimise relief planning in the wake of natural disasters, as well as security deployments. Digital maps are also essential to reliable navigation: their precision needs to keep pace with the increasingly stringent requirements that govern global positioning.

Germany will be the first country in the world to have a digital elevation model of Earth, making it a globally unique data product. This can be used in initiatives and programmes such as the ZKI (Center for Satellite-Assisted Crisis Information at DLR), GMES (Global Monitoring for Environment and Security) and GEOSS (Global Earth Observation System of Systems), and may also be incorporated in security-related cooperation treaties and agreements.

Commercial customers around the world are looking forward eagerly to this TanDEM-X/ TerraSAR-X elevation model. As soon as it becomes available in 2013, remote observation and geoinformation experts from the private business sector, public sector authorities, defence and security facilities will benefit.

Data processing at the DLR in Oberpfaffenhofen – enhancement by Infoterra

A network of three TanDEM-X grounds stations (Kiruna in Sweden, Inuvik in Canada and O'Higgins in the Antarctic) is ready and waiting for the immense volume of raw data that the satellites will generate. This data will be processed in three main steps: initially, the data transmitted by TanDEM-X to these ground stations will be examined. Then the results will be evaluated at the DLR’s German Remote Exploration Data Center (DFD) in Oberpfaffenhofen and processed into raw versions of elevation models. The global digital elevation model is then generated by a unit known as the mosaicking and calibration processor. The data records for the global elevation model will amount to 15 terabytes and will be available about four years after the launch of TanDEM-X.


Adaptation of the elevation model to the needs of commercial users and its worldwide marketing will be handled exclusively by Infoterra GmbH. As part of the data enhancement process, Infoterra will further process the raw data supplied by the satellite system to meet the requirements of its various customers. It is standard practice to edit out anomalies known as 'spikes' (abnormal peak readings caused by interference), offsets (which radar shadows can produce, especially in mountainous terrain) and areas of surface water (assurance of standard water levels and the correct angle of downhill gradient for rivers).

Stereoscopic 3D Training Program in Los Angeles
3D-News Posted: Saturday, June 19, 2010 (19:36 UTC) | Posted By: Webmaster


3D Film Factory, the leading manufacturer of professional, affordable 3D camera systems, is now offering hands-on, comprehensive programs aimed at educating and training stereographers, cinematographers and production professionals in 3D filmmaking. For years the company's team of in-house, veteran stereographers have been on the forefront of 3D production, shooting 3D projects and training select clients worldwide. Now with the industry on the rise, they're making their expertise, experience and 3D secrets available to those who are eager to learn.

"Most of our stereographers have spent the last few years filming, producing and teaching 3D to a wide host of clients worldwide", said company president Karl Kozak. "This is the next step, creating an affordable, intensive, hands-on 3D training program for veteran cinematographers and first-time filmmakers alike. This is the 'how to' for anyone hungry to learn the secrets of 3D filmmaking, the right way."

Lenovo Delivers on the Three D's with its First 3D Laptop
3D-News Posted: Saturday, June 19, 2010 (19:16 UTC) | Posted By: Webmaster


Lenovo announced the Lenovo IdeaPad Y560d, the company's first multimedia laptop with a 3D display. The Y560d features the TriDef® 3D technology solution, which includes a 3D screen, software and glasses 1, so users can experience the unique sensation of visual immersion within their favorite movies, pictures and games.

"Fun is a notebook that brings multimedia to life—and the IdeaPad Y560d does this in a dramatic fashion with a truly unique 3D viewing experience," said Dion Weisler, vice president, business operations, Lenovo. "While 3D technology has been around for ages, it has not been readily accessible to consumers within the home. Lenovo is helping bridge this gap by delivering consumers a 3D experience on a familiar PC platform that can be viewed and enjoyed when and where they want."

The 15.6-inch Y560d 3D-enabled multimedia laptop, with its High-Def 16:9 widescreen and polarizer glasses, provides the optimal 3-dimensional experience when combined with compatible 3D movies and games.

With TriDef® 3-D technology, users can also experience 3D on their standard 2D videos and photos. The TriDef Media Player transforms a standard movie into a 3D experience 2. Photos take on a whole new life, thanks to the TriDef Photo Transformer that turns standard photos into eye-popping 3D.

The Y560d laptop includes Lenovo's new innovative Enhanced Experience RapidDrive technology, which seamlessly combines SSD and HDD storage solutions to deliver even faster Windows 7 boot-up times and significantly improve application performance3. Lenovo Enhanced Experience for Windows 7 is a unique Lenovo certification that delivers an optimized boot-up and shutdown process, rich multimedia capabilities and easy system maintenance tools. With RapidDrive technology, users can experience Windows 7 boot up 66% faster4, start favorite applications two-times faster5, and copy files within the computer in less than half the time6. The Y560d can be configured with up to 8GB DDR3 memory and up to 750BG HDD storage so users don't have to worry about running out of hard drive capacity when saving their favorite movies, music and games.

The Y560d will be available with JBL-designed speakers and Dolby® Home Theater™ surround sound – perfect for enjoying music and movies. Powered with up to an Intel Core™ i7 processor featuring Intel Turbo Boost Technology7 for delivering extra GHz when you need it, and the latest high-performance ATI Radeon™ HD5730 1GB graphics card, the Y560d is more than capable of running the latest games. With Switchable Graphics, users can toggle between performance and energy-saving modes for extended battery life. The laptop also includes an optional Blu-ray Disc™ drive, HD graphics support and an HDMI output for connecting to other HD devices such as a TV or gaming console2.

Additional features on the Y560d include SlideNav – an intelligent touch-sensitive slide bar application for easy desktop navigation; OneKey Theater II for optimized video playback; and an Ambient Light Sensor that automatically adjusts the PC screen brightness based on the user's distance from the display. For staying connected while on the move, the Y560d also comes with optional high-speed integrated 802.11n Wi-Fi and Bluetooth connectivity.


The Lenovo IdeaPad Y560d laptop is available by the end of June on www.lenovo.com and will start at approximately $1,199.99

MTBS' 3D Game Analyzer (M3GA) Launches With 100 Games Tested in 3D
3D-News Posted: Tuesday, June 15, 2010 (6:28 UTC) | Posted By: Webmaster


Meant to be Seen (MTBS), the world's first and only stereoscopic 3D Certification and Advocacy group with the help of gamers around the world, has launched the MTBS' 3D Game Analyzer (M3GA) today. M3GA is a PC video game database that will inform consumers about how to play their favorite game titles on nearly all the available 3D solutions.

"Based on game developer feedback, the potential behind this is huge. We plan to submit the scoring and mechanism to S3DGA, and leave it to the gaming industry to jointly define the quality expectations and ratify them for official use. Customers want marketing-free game testing, and M3GA was the first logical step," said Neil Schneider, President of Meant to be Seen and Executive Director of The S-3D Gaming Alliance.

In PC gaming, there are several stereoscopic 3D solutions that are based on DDD, iZ3D, and NVIDIA's GeForce 3D Vision software drivers. While vendors are proud of compatibility statements as high as 400 games, these expectations are hard to confirm, they are not publicly defined, and there is little to no consistency between games and driver solutions.

Through a website, gamers submit a title by sharing details about the hardware and software they use, and then answer a series of multiple choice questions about the game and how it behaves in stereoscopic 3D. M3GA then takes this information, and creates both a numeric score and a certification grade. The end result is a growing database of games that have been tested on DDD, iZ3D, and NVIDIA GeForce 3D Vision drivers complete with recommended game settings, consistent rules and visual expectations, and a customer driven stamp of approval.

The software that drives M3GA was written and designed by Neil Schneider, Vadim Krivosheyev, Yuriy Nikshych, and Cris Villalobos.

Gamers, media, and game developers are encouraged to visit the MTBS' 3D Game Analyzer at http://www.mtbs3d.com/m3ga

AT&T U-verse TV Launches ESPN 3D Channel for 2010 FIFA World Cup
3D-News Posted: Thursday, June 10, 2010 (18:37 UTC) | Posted By: Webmaster


AT&T U-verse® TV customers, put on your 3D glasses. In time for the 2010 FIFA World Cup™, AT&T* and ESPN announced the addition of ESPN 3D to the U-verse TV channel lineup. AT&T U-verse TV customers will be able to enjoy the industry's first 3D sports television network that will deliver 25 2010 FIFA World Cup™ matches and nearly 100 live sporting events in the next year.

The first ESPN 3D 2010 FIFA World Cup™ match will air on June 11, featuring South Africa vs. Mexico. Other events to be delivered in 3D include the 2010 State Farm Home Run Derby, X Games 16, Winter X Games 15, college basketball and football games and the 2011 BCS National Championship Game.

"Because of our advanced IP technology, AT&T U-verse customers can be confident that they'll have access to the latest TV innovations — whether it's your favorite content across your devices, interactive apps, or 3DTV," said Dan York, president of content, AT&T. "With ESPN 3D, U-verse TV customers can experience the highly anticipated 2010 FIFA World Cup™ for the first time ever in exciting 3D, and we're looking forward to delivering more ESPN 3D coverage throughout the year."

"ESPN and U-verse TV are pleased to bring fans nearly 100 exciting, ground-breaking 3D sports events in the next year," said David C. Preschlack, executive vice president, affiliate sales and marketing, Disney & ESPN Networks Group. "From the first match of the 2010 FIFA World Cup to college sports, the NBA and more, U-verse customers will be able to see it all in dynamic 3D on ESPN 3D."

3D programming is supported on all customers' existing U-verse DVRs and receivers, without any additional set up or U-verse equipment upgrades. Customers will also need a 3D-ready TV set and 3D glasses.

The ESPN 3D channel is available on channel 1610 to U-verse TV HD customers (with the U100 package or above) who subscribe to the 3D Technology Package for $10 a month. Customers can call 1-800-ATT-2020 or visit an AT&T retail location to add the 3D Technology Package in time for the opening 2010 FIFA World Cup™ match on June 11.

In addition to 3D coverage, AT&T and ESPN are also offering U-verse TV customers an innovative 2010 FIFA World Cup™ app which includes a Multiview that lets you watch up to four ESPN channels at one time and also brings athlete bios, groupings and the latest team standings straight from South Africa to your U-verse TV screen. The app is available to every U-verse TV customer at no extra charge on channel 618 and 1618. AT&T and ESPN are also delivering live coverage to mobile phones with AT&T Mobile TV and MobiTV, and coverage of all matches and exclusive bonus content is available for AT&T High Speed Internet customers.

AT&T U-verse offers many features that help fans wanting to catch every exciting FIFA World Cup™ moment. AT&T U-verse Total Home DVR lets you record up to four shows at once and play them back on any connected TV in the house. If you're not at home for a match, U-verse TV customers can record ESPN 3D coverage with their U-verse DVR and play it back in 3D at any time. U-verse TV also offers an extensive HD channel lineup with more than 130 HD channels. And with fast channel change and picture-in-picture browse, you can channel surf between FIFA World Cup™ matches without the delay experienced on other digital TV services and preview matches on other channels.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. AT&T U-verse TV ranked "Highest in Residential Television Service Satisfaction in the South and West Regions Two Years in a Row," according to the J.D. Power and Associates 2008 and 2009 Residential Television Service Provider Satisfaction Studies(SM). For additional information on AT&T U-verse — or to find out if it's available in your area — visit http://www.att.com/u-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Sonic and RealD Align to Drive Home 3D
3D-News Posted: Thursday, June 10, 2010 (18:34 UTC) | Posted By: Webmaster


Sonic Solutions® and RealD Inc. announced a strategic alliance to develop and release new consumer solutions for the home creation, publishing and playback of personal 3D video content, as well as the enjoyment of premium 3D entertainment. As part of the collaboration, Sonic is integrating the propriety stereoscopic RealD Format into its RoxioNow™ premium entertainment platform. Once titles become available for online distribution, the RealD Format will be used to efficiently deliver Cinematic-quality, stereoscopic 3D entertainment directly to a broad range of connected consumer electronics devices. In addition, the RealD Format will be featured in Roxio consumer software applications for the creation and consumption of true-3D quality home movies. The new 3D-enabled products and services are expected to be available this summer.

"Our next-generation 3D cinema technology is delivering a premium 3D entertainment experience," said Michael V. Lewis, Chairman and CEO of RealD. "We welcome this opportunity to join with Sonic, a leading developer of applications for personal and premium content enjoyment, to bring multi-dimensional video to life on home PCs and in consumers' living rooms."

The RealD Format is an enhanced version of a side-by-side 3D format that uses a unique set of filters and other technology that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of high-definition 3D content using today's HD infrastructure to any 3D-enabled display type.

"With the last remaining technical hurdles overcome and consumer interest in 3D exploding, now is absolutely the right time for 3D to make the leap from theaters to the living room in a significant way," said Dave Habiger, President and CEO, Sonic Solutions. "Working with a clear industry leader like RealD, a company behind some of the biggest 3D title releases, will help influence and enhance our complete range of our 3D offerings - from our RoxioNow platform that delivers theatrical 3D entertainment to connected devices to our consumer applications that make home 3D movie magic possible."

Sonic's collaboration with RealD is part of the company's Total 3D initiative, which is aimed at furthering the 3D home market through a range of 3D-enabled products and services for PC OEMs, consumer electronics manufacturers, and retailers. Earlier this year, Sonic unveiled professional tools for 3D encoding, authoring and formatting in the Blu-ray 3D format and released Roxio CinePlayer BD, a comprehensive, 3D-capable media player for Windows® that recently received Blu-ray Profile 5 (3D®) certification from the Blu-ray Disc Association. CinePlayer BD will ship on new 3D-enabled systems from ASUS and MSI later this year.

Imagination demonstrates latest Stereoscopic 3D (S3D) graphics and display technologies
3D-News Posted: Thursday, June 10, 2010 (18:24 UTC) | Posted By: Webmaster


Imagination Technologies Group plc, a leading multimedia and communications chip technologies company, is demonstrating implementations of its licensable 3D, Video and Display IP technologies capable of delivering immersive stereoscopic 3D (S3D) experiences.

The demonstrations, at an Imagination event at the British Embassy in Seoul Korea on June 10th 2010, make use of the powerful rendering capabilities of Imagination's POWERVR SGX graphics acceleration family and the video decode and enhancement capabilities of the POWERVR VXD video decoder and FRC frame rate conversion IP cores.

The high performance POWERVR SGX graphics acceleration cores are ideally suited to S3D graphics, either using single or multi-processor cores for resolutions up to full 1080P HD, and are capable of supporting all commonly used S3D formats such as frame sequential, side-by-side, top-bottom and interlaced.

Using SGX it is possible to quickly upgrade existing 3D content to deliver full S3D, bringing new realism to 3D games and navigation, and exciting new possibilities for user interfaces in a wide range of applications.

The POWERVR SGX tile-based deferred rendering architecture is ideally suited to deal with the increased demands of S3D – which include twice the geometry processing workload and commensurate increases in fill/texturing workload. The scalable nature of the SGX architecture and its ability to efficiently support multiple contexts ensure that the best possible S3D user experience can be achieved using SGX powered devices while maintaining SGX's unique low power, high performance credentials.

Says Tony King-Smith, VP marketing, Imagination: "The additional workload required for S3D places significant additional demands on the graphics processor – and POWERVR SGX is more than up to the task. Given that the performance demands are significantly higher for S3D than conventional 3D applications, we felt it important to show our technology delivering full S3D experiences today using currently shipping silicon. As a result of our demonstrations we look forward to seeing S3D as another key feature used by a broader base of applications for mobile phones, DTVs, STBs and other products in the next few years."

Imagination is also demonstrating its POWERVR FRC frame rate conversion cores providing advanced image enhancement and a seamless S3D viewing experience with no frame judder.

FRC270 is the world's smallest FRC (Frame Rate Conversion) solution, capable of full HD at 240Hz. It has been optimised to provide full stereo 1080P60 output from typical 1080P24 stereo sources (e.g. Blu-ray 3D - Profile 5.)

Continues King-Smith: "We are demonstrating today's FRC technology providing enhancement of S3D video content at HD resolutions as proof that the current FRC270 is well suited to that task. We anticipate growing demand for our FRC solutions to complement our video decoding IP offerings for S3D."

The multi-stream video decoding capabilities of Imagination's POWERVR VXD also make it ideally suited to both active and passive S3D, where the realistic 3D effect is created using two fields, each containing almost identical images. However, VXD is capable of going far beyond the requirements of S3D video (where the two streams are in identical source formats) by being able to decode multiple streams of differing formats for applications such as dual screen output of multiple video sources or picture in picture HD. This enables the capabilities of VXD video decoders to be far more useful across many applications compared to other S3D video decode solutions that are only designed to decode S3D content.

VXD support for further capabilities useful for S3D applications, including key new technologies such as H.264 MVC (Multiview Video Coding), which enables multiple view point television, advanced S3D video imaging and immersive teleconferencing are expected to debut later in 2010.

Imagination is engaging with lead partners for this technology now.

Academy Does 3D Times Three
3D-News Posted: Thursday, June 10, 2010 (18:18 UTC) | Posted By: Webmaster


The Academy of Motion Picture Arts and Sciences will devote three Tuesday evenings – June 22 and 29, and July 6 – to exploring 3D techniques and their rapidly expanding use in filmmaking in "Getting Perspective III: Exploring the Craft of 3D Movie Technology." The series will feature conversations with filmmakers, 3D demonstrations and movie clips, culminating with a screening of "U2 3D," the Irish rock band's 2008 concert movie.

The following are descriptions of each night's focus:

Virtual 3D (Animation/Motion-Capture/Conversion)
Tuesday, June 22, 8 p.m. at the Linwood Dunn Theater, Hollywood

This evening will showcase movies in which the 3D experience is created using digital techniques. The program will highlight CG key-frame animation, performance capture and 2D-to-3D conversion. These techniques will be explored in onstage conversations with director Hoyt Yeatman ("G-Force"), visual effects producer Matt DeJohn ("G-Force") and stereoscopic supervisor Phil McNally ("Monsters vs Aliens").

Photographed 3D (Live Action/Stop-Motion)
Tuesday, June 29, 8 p.m. at the Linwood Dunn Theater, Hollywood

Live-action narrative, documentary and stop-motion animated techniques will be examined as well as the post-production tools used to finish a modern 3D movie. Science and Technology Council member Rob Hummel, director Eric Brevig ("Journey to the Center of the Earth"), director of photography Pete Kozachik ("Coraline") and stereoscopic engineer Pierre (Pete) Routhier ("X Games 3D: The Movie") will discuss the challenges of working in 3D and the future of live-action stereoscopic filmmaking.

"U2 3D" (2008)
Tuesday, July 6, 8 p.m. at the Samuel Goldwyn Theater, Beverly Hills

The final night of the series will feature a screening of the concert movie "U2 3D." The digital live-action 3D motion picture captures the band in Latin America during its "Vertigo" tour in 2006. The documentary's director, Catherine Owens, will be joined by director of 3D photography Peter Anderson and editor Olivier Wicki to discuss the movie.

Presented by the Academy's Science and Technology Council, "Getting Perspective III" will be hosted by Academy member Rob Engle, senior stereographer and 3D visual effects supervisor at Sony Imageworks. He has served as stereographer on and supervised the 3D releases of numerous movies, including "The Polar Express" (2004), "Beowulf" (2007), "G-Force" (2009) and the Academy Award®-nominated animated feature "Monster House" (2006).

Tickets for each night of "Getting Perspective III: Exploring the Craft of 3D Movie Technology" are $5 for the general public and $3 for Academy members and students with a valid ID. Tickets are available for purchase by mail, at the Academy box office (8949 Wilshire Boulevard, Monday through Friday, 9 a.m. to 5 p.m.), or online at www.oscars.org. Doors open one hour prior to each event. All seating is unreserved.

The Linwood Dunn Theater is located at 1313 Vine Street in Hollywood.

The Samuel Goldwyn Theater is located at the 8949 Wilshire Boulevard in Beverly Hills.

For more information call (310) 247-3600 or visit http://www.oscars.org

Virtalis Brings Tracking to PyMOL
3D-News Posted: Tuesday, June 8, 2010 (18:09 UTC) | Posted By: Webmaster


Virtalis has added both screen-based Virtual Reality (VR) tracking and the ability to interact with chemical structures via a tracked hand held device to PyMOL. PyMOL is a molecular viewer, render tool, and 3D molecular editor intended for visualisation of 3D chemical structures.

Steve Carpenter, Virtalis' PyMOL specialist explained: "Increasing numbers of our customers hail from the biochemistry and life sciences fields. They asked us to create this plug-in to enhance the usability of PyMOL for them. We worked with the product's late creator, Warren DeLano, to add 3D tracking functionality to his software. By simply moving the 3D hand visual into collision with the 3D scene, the user can now use its 3D position to allow a 2D selection to be performed – just like a mouse in a normal desktop environment."

PyMOL serves academic research and education in chemistry and biology and the biotechnology and pharmaceutical industries by rendering publication-quality journal illustrations of macromolecules including drug targets. Molecular animations can be created through simple object and camera motions or through input of trajectories from molecular dynamics simulations and other dynamic conformational ensembles. Available molecular representations for nanotechnology pictures include space-filling "CPK" atoms, chemical bonds, cartoon ribbons, molecular surfaces, and solvent accessible surface meshes.

Virtalis' VR plug-in for PyMOL removes the need to return to the keyboard and mouse to change the viewing direction or orientation, making the whole process of interacting with molecules faster and more natural. The user now can simply navigate around the environment using the controls on the hand held device and can look at the molecules from different directions and angles with an enhanced spatial and depth perception.

As a stereochemistry viewer, PyMOL can illustrate the 3D stereochemical relationships of organic chemistry. When viewing crystallographic protein structures, PyMOL can display millions of atoms inside a crystal lattice. Molecular interactions can be represented using interatomic distances, van der Waal's clashes, property-based, potential-based and proximity-based colouring schemes, solid and mesh isosurface potentials, slice planes, and gradient field lines. PyMOL also supports input of electron density maps, electrostatic potential maps, and other volumetric data sets, as well as arbitrary 3D geometries comprised of triangles, spheres, cylinders, cones, ellipsoids, and text.

Movie-Goers Be Warned: Good Housekeeping Research Institute Finds That Watching That 3D Movie Could Make You Sick
3D-News Posted: Tuesday, June 8, 2010 (18:04 UTC) | Posted By: Webmaster


3D may be the biggest thing in movies this summer, but use caution when donning those glasses provided by your local theater -- they may be contaminated with bacteria that can cause conjunctivitis, skin infections, food poisoning, or even sepsis or pneumonia. The Good Housekeeping Research Institute, Good Housekeeping's legendary product testing laboratory, found bacteria, including Staphylococcus aureus, on 3D glasses tested.

For the "GHRI Investigates" feature in the July issue of Good Housekeeping, the Research Institute tested movie theater 3D glasses that were wrapped in plastic, and those that were not in plastic, were supposed to have been cleaned by the theaters between uses. The result: None of the glasses were sterile, and one pair was contaminated with Staphylococcus aureus, the most common cause of staph infections.

"Summertime is blockbuster season, and 3D is an amazing technology that can make movies even more fun," said Rosemary Ellis, editor-in-chief of Good Housekeeping. "We were shocked by the test results, but happily, you can reduce your risk by taking a few precautions."

So what can consumers do? After testing several methods with EMSL Analytical, Good Housekeeping found that the most effective way to clean 3D glasses is with an alcohol wipe from the drugstore, which reduced bacteria more than 95 percent. A soap-and-water wash in the restroom sink was almost as effective. Good Housekeeping advises against rubbing glasses with a dry tissue because it only wiped away 66 percent of germs.

For more about Good Housekeeping's 3D glasses test, visit http://www.goodhousekeeping.com/3dglasses

EON Reality Releases Online 3D Stereoscopic Gallery
3D-News Posted: Tuesday, June 8, 2010 (18:02 UTC) | Posted By: Webmaster


EON Reality, the world's leading interactive 3D software provider, announced the release of the 3D Stereoscopic Gallery, an online application library of 3D stereo ready demo applications. For the first launch eleven applications ranging from aerospace to human brains and from valves to molecules are released.

Those who are new to stereoscopic 3D systems have found it difficult to obtain 3D content to aid in their evaluation or initial setup. These demos are being provided to allow these users access to top quality visualizations. To download the library, visit the 3D Stereoscopic Library. Follow the instructions to download the viewer and library files. There is no license required to view the library.

The demo applications can be viewed in stereoscopic 3D if you have a display system and graphics card that support 3D. An nVidia Quadro FX series graphics card or later is recommended.

If you are using an active DLP projector you may access the DLP-3D Set up document for instructions on how to set up your projection system.

For further information, visit http://www.eonreality.com

Alioscopy and Fraunhofer Heinrich Hertz Institute Announce Strategic Partnership at InfoComm 2010
3D-News Posted: Tuesday, June 8, 2010 (18:01 UTC) | Posted By: Webmaster


Alioscopy® USA, a 3D visualization technology provider, and Fraunhofer Heinrich Hertz Institute a Germany-based research institute announced a strategic partnership that will offer cutting-edge digital signage agencies and creatives, and production companies specializing in trailers for motion pictures, one of the first services that will unlock the long standing barrier of converting stereoscopic (2-view) 3D footage and content into Alioscopy-ready, auto-stereoscopic 'no-glasses' 3D. This breakthrough process architected by the scientists at Fraunhofer Heinrich Hertz Institute will allow businesses and studios to extend the life and application of their stereoscopic 3D footage into auto-stereoscopic multi-view content for playback on Alioscopy HD LCD 3D displays.

As the stereoscopic 3D motion picture and home entertainment markets continue to expand, the demand for 3D auto-stereoscopic content in the business-to-business (B2B) sector is also growing. Two of the largest barriers for B2B markets such as theatre lobby displays, and digital signage for tradeshows and events, have been the need for a glasses-free stereoscopic 3D medium and a solution for converting existing stereoscopic 3D footage to a multi-view format for playback on auto-stereoscopic 3D displays.

With today's announcement between Alioscopy and Fraunhofer Heinrich Hertz Institute, a turnkey solution and service will now be available to all businesses (stereoscopic 3D content production agencies, motion picture industry, and event marketing firms) that have invested time and resources to produce 2-view stereoscopic 3D and extend that investment to produce multi-view auto-stereoscopic 3D footage, for playback in literally any environment without the need for 3D glasses.

"Alioscopy has always been at the forefront of auto-stereoscopic 3D displays, and we recognized the incredible potential of creating a technology to convert existing stereoscopic footage into multi-view formats and make it look just as immersive and captivating on auto-stereoscopic displays," said Ralf Tanger, Project Manager at Fraunhofer Heinrich Hertz Institute, Berlin. "We're excited to work together with Alioscopy as we offer this unique technology that will allow many new customers to extend their 3D investment into new 3D markets," added Tanger.

"This new strategic relationship between Alioscopy and Fraunhofer Heinrich Hertz Institute will introduce content creation agencies and our customers in the motion picture industry to new markets for 'no-glasses' 3D. Imagine a major film studio offering previews of their latest 3D stereoscopic films in theatre lobbies in auto-stereoscopic 3D--allowing audiences to experience equally immersive 3D sensations--just without glasses," said Philippe Roche, CEO of Alioscopy USA. "With the content conversion expertise of Fraunhofer Heinrich Hertz Institute, and the auto-stereoscopic technology brain trust of Alioscopy--we've got a winning combination," said Roche.

Visit the Alioscopy and Fraunhofer Heinrich Hertz Institute at InfoComm Tradeshow in the Alioscopy Pavilion at InfoComm Booth Hours, North Hall #N 3062

Digital Revolution Studios Produces Highly Immersive 3D Productions on a 'Businessman's Budget'
3D-News Posted: Tuesday, June 8, 2010 (17:59 UTC) | Posted By: Webmaster


Digital Revolution Studios (DRS), in their second year of full stereoscopic 3D production and post, is taking marketing campaigns to a whole new level by creating 3D commercial advertisements for clients across the globe. Whether for broadcast television or the trade-show floors, 3D is the next best thing in advertising.

The average human eye is expected to retain 80% more information from a 3D image than a 2D image. For marketing purposes, what better way to give your audience something to remember? 3D commercials will give your audience an immersive experience they won't forget.

Oscar nominated and Emmy winning editor/producer, Craig Tanner is the President and Co-Founder of DRS, with a vast list of credentials including Visual Effects Editor of AVATAR. His experience in the field has set a solid foundation for the company, with highly competitive technical, creative and commercial standards.

Craig states, "Our proprietary technologies and state-of-the-art workflows are designed to integrate seamlessly with any commercial production. What sets us apart from other 3D companies is we can take a project all the way from concept through delivery - providing our clients with anything, from storyboards to the actual 3D displays. Basically, we provide whatever it takes to make your vision come to life".

Digital Revolution Studios brings a talented crew to every production. They excel in their commercial work, by communicating the essence of any brand with innovation, creativity and cost-efficiency.

CEO Gina Tanner states, "From a producer's perspective, it's important to know that it doesn't take a big studio budget to create stunningly realistic 3D. Digital Revolution Studios works with any budget to offer practical solutions for high quality 3D. Digital Revolution Studios is supplying our clients with high quality 3D productions on a businessman's budget."

ZiiLABS Unveils Latest Stereoscopic 3D and OpenCL Technology
3D-News Posted: Saturday, June 5, 2010 (18:17 UTC) | Posted By: Webmaster


ZiiLABS, a pioneering media processor and platforms company and a wholly-owned subsidiary of Creative Technology Ltd. announced that it is showcasing its latest Stereoscopic 3D and OpenCL (Open Computing Language) technology to partners visiting the Computex show.

ZiiLABS will be demonstrating its recently released SiVO connected TV platform and enhanced software driving both active and passive 3D displays. Users of suitably configured devices powered by the ZiiLABS ZMS media-rich application processors will be able to experience the growing catalogue of commercial and user generated 3D movies, videos, photos and future game content across a wide selection of 3D TVs, projectors and displays.

The unveiling of OpenCL on the ZMS processors highlights how the performance and flexibility of the underlying StemCell Computing architecture can now be leveraged by developers using an industry standard API to bring new levels of performance to applications targeting low-power platforms. The OpenCL demonstrations can be viewed online at www.ziilabs.com/opencl

"ZiiLABS continues to raise the bar for HD and 3D video performance across a broad range of connected TV, tablet and mobile platforms." said Hock Leow, President of ZiiLABS. "3D displays are rapidly gaining momentum and the flexibility of our architecture means we are uniquely positioned to enable our partners to leverage this emerging technology in their next-generation products."

"OpenCL enables developers to unlock the full potential of our StemCell Computing architecture to deliver new levels of performance across a broad range of applications." said Tim Lewis, Director of Marketing of ZiiLABS. "The OpenCL based ray-tracing and video filter demos provide just a glimpse at the floating-point performance and flexibility that developers can exploit on ZMS-based platforms and products."

ZiiLABS is currently inviting developers with innovative ideas to use OpenCL for consumer class handheld and connected platforms to join an OpenCL Early Access Program that will provide selected partners an early release of the OpenCL SDK* for ZMS processors. Developers wishing to apply should visit www.ziilabs.com/opencl

3D Camera Studio app for the iPad
3D-News Posted: Friday, June 4, 2010 (20:42 UTC) | Posted By: Webmaster


Apple recently approved Juicy Bits Software's 3D Camera Studio app for the iPad (http://www.3dcamerastudio.com). Based on the popular 3D Camera app for iPhone and iPod touch, it has been completely redesigned to take full advantage of the larger iPad screen. Featuring a project gallery, a simple alignment mode, wireless image transfer, advanced export to JPS, PNS, and MPO files, and an intuitive interface, it is a powerful tool for creating 3D anaglyph, stereogram, and wigglegram images.

To create a 3D image, left and right photos are selected from the photo album. Or, if the user has the full version of 3D Camera for iPhone/iPod touch, a set of photos can be transmitted wirelessly using a Wi-Fi or Bluetooth connection.

Next, the two images are repositioned to fix any alignment issues and to control the apparent depth of the final 3D image. Moving the right image to the right causes it to recede back into the screen, while moving it to the left causes it to "pop out." 3D Camera Studio includes "recede" and "pop out" buttons to conveniently control depth.

3D Camera Studio creates color and grey anaglyph images that are viewed
using common red/cyan 3D glasses, stereogram images that are viewed without
glasses (in both parallel and cross-eyed configurations), and "wigglegram"
images that produce a simulated 3D effect.

The final 3D photo can be copied to the pasteboard for use in other apps, saved to the photo album, or sent to a friend via e-mail.

Many configurable settings are available for each mode, including four anaglyph color methods, an automatic saturation and brightness enhancement, the ability to control stereogram border sizing and alignment dots, and wigglegram animation speed.

An advanced e-mail mode can be enabled that allows the user to choose the file format of the image attachment. Common formats like JPG, PNG, and GIF are supported along with three advanced 3D formats: Stereo JPG (.JPS), Stereo PNG (.PNS), and the new Multi-Picture Format (.MPO).

Context-sensitive help and tips are available at any time, making it easy for even the first-time stereographer to create high quality 3D images.

Features

  • Built-in gallery to manage projects
  • Wireless image transfer from the full version of 3D Camera for iPhone and iPod touch
  • Simple touch interface to realign and reposition images
  • Magnification loupe for accurate alignment
  • Recede and pop out buttons to quickly modify image depth
  • Automatic cropping of aligned images
  • Five anaglyph creation methods: grey, full color, half color, optimized, and red/blue
  • Optional anaglyph enhance mode to automatically boost saturation and brightness
  • Parallel and cross-eyed stereogram support for photos that don't require 3D glasses
  • Optional stereogram alignment dots
  • Full control of stereogram border size
  • Wigglegram mode for a fun, simulated 3D effect
  • Control of wigglegram animation speed
  • Integrated help that changes based on the current task
  • Advanced mail mode that exports Stereo JPG (.JPS), Stereo PNG (.PNS), and Multi-Picture Format (.MPO) files
  • Ability to copy 3D images to the pasteboard for use in other apps
  • Ability to save to the iPad photo album
  • Ability to send 3D images via e-mail
  • Built-in feedback button to contact Juicy Bits directly with comments or questions

3D African Wildlife Pilot: "Distant Thunder"
3D-News Posted: Friday, June 4, 2010 (20:02 UTC) | Posted By: Webmaster


World renowned wildlife filmmakers Deeble & Stone have partnered with leading 3D production specialist Inition to co-produce a 3D wildlife pilot in Africa. The shoot took place in Kenya and was produced in association with equipment manufacturer P S TECHNIK. The pilot is narrated by Sir Ian Holm and will be screened in the UK for the first time at 3D Masters on 22nd June at Bafta, 195 Piccadilly, London.

The stereoscopic production is a pilot for Deeble & Stone's forthcoming theatrical film 'Distant Thunder.' Set against spectacular Kenyan landscapes the film follows a family of African elephants as they struggle to survive when drought strikes their homeland. Filming took place in Kenya's Tsavo East and Amboseli National Parks and features a wide variety of filming techniques, from macro to hand-held gyro-stabilized to scenic time-lapses whilst following the elephant family on their epic journey.

P S TECHNIK supplied a SI-2K camera, a 3D Standard Mirror rig and a OneBox DIT workstation. Silicon Imaging supplied a SI-3D camera system and a Stereotec side by side rig. Initial post and stereo adjustment was conducted on Iridas Speedgrade at Inition– before finishing post production in Spain at ApuntoLapospo. The sound design and mix were produced by Wounded Buffalo, with original score by Guy Michelmore.

3D producer and director at Inition, Andy Millns commented: "It was a real privilege to shoot in Africa with such experienced wildlife film-makers as Mark and Vicky. We all learnt a lot and have come away as a team with a unique understanding of how to shoot natural history in 3D."

Vicky Stone, producer and director of the pilot commented: "It was a first for wildlife filmmaking and it proved the power of the medium. Digital 3D is so immersive and experiential that it is perfectly suited to natural history story telling. We were delighted that it was possible to achieve so much in such a short time - what started out as 'proof of concept' rapidly evolved to become a short film. It was an extraordinary and very successful collaboration."

Anna Piffl, Communications Director, P S TECHNIK commented: "This was the first use of P S TECHNIK's Stereo 3D Rigs for wildlife capturing in 3D. The results are very impressive beautiful images. The shoot proved the usability of P S TECHNIK 3D rigs in rough backcountry conditions with a lot of travelling, dust and wind."

Regal Entertainment Group Presents Toy Story 3 in Disney Digital 3D at More Than 300 Locations
3D-News Posted: Friday, June 4, 2010 (18:30 UTC) | Posted By: Webmaster


Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced tickets are on sale for Toy Story 3: An IMAX 3D Experience and Toy Story 3 in Disney Digital 3D. The film will be released in traditional 35mm format, digital projection, RealD 3D and IMAX® 3D beginning Friday, June 18. The movie will be playing in 3D at 308 Regal Entertainment Group theatres across the country.

"Regal continues to rapidly increase our 3D capacity by installing additional RealD 3D systems. Toy Story 3 is one of this summer's most anticipated films and certain to become a family classic. We are pleased to present Buzz, Woody and the rest of the toys in Disney Digital 3D at more than 300 Regal Entertainment Group theatres across the country," stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group.

Toy Story 3 from Disney-Pixar welcomes Woody (voice of Tom Hanks), Buzz (voice of Tim Allen) and the whole gang back to the big screen as Andy prepares to depart for college and his loyal toys find themselves in daycare! These untamed tots with their sticky little fingers do not play nice, so it's all for one and one for all as plans for the Great Escape get underway. A few new faces, some plastic, some plush, join the adventure, including Barbie's counterpart Ken (voice of Michael Keaton), a thespian hedgehog named Mr. Pricklepants (voice of Timothy Dalton) and a pink, strawberry-scented teddy bear called Lots-o'-Huggin' Bear (voice of Ned Beatty).

Toy Story 3 in Disney Digital 3D is rated G for general audiences. Tickets are available online at REGmovies.com and at the box office of participating Regal Cinemas, United Artists and Edwards Theatres.

Regal Entertainment Group is teaming with Sony Electronics® to offer moviegoers the highest levels of resolution, contrast and overall image quality, using Sony 4K digital cinema projection systems. The Sony projectors deliver the most immersive viewing experience of all cinema projection technologies, producing 8.8 million pixels. Sony's dual-lens adaptor technology enables the projection of RealD 3D images.

RealD® is a new generation of digital 3D, giving moviegoers a stunningly realistic movie experience that engages the imagination, activates the senses and invites the audience not only to watch a film, but also step inside the story. Audience members wear specialized glasses to view the film's 3D effects and these glasses are recycled as guests exit the presentation.

Regal Entertainment Group currently operates 42 IMAX® Theatres. The IMAX Experience® utilizes a specially-designed screen that is slightly curved and moved forward to immerse the audience. Images of exceptional quality are combined with IMAX's proprietary digital surround sound system. Regal expects to add IMAX to additional locations while also launching more Regal Premium ExperienceSM ("RPX") Theatres.

The Regal Premium Experience is currently available in the New York and Miami markets. RPX presents movies with powerful surround sound and bright eye-popping images in 2D and RealD 3D. Patrons enjoy RPX in a custom-built premium environment featuring elegant and luxurious seats, a giant immersive screen illuminated by high-quality digital projectors and completed with a state-of-the-art sound system for the best picture you've ever heard!

3D Film Factory Ramps Up Stereoscopic 3D Production
3D-News Posted: Friday, June 4, 2010 (18:22 UTC) | Posted By: Webmaster


3D Film Factory, the leader in affordable 3D camera systems, is now offering a full range of professional 3D production and post production services, as well as, stereographers for hire. For years the company's team of in-house stereographers have been at the forefront of 3D filmmaking, shooting for major clients worldwide. Now with digital 3D technology on the rise, the 3D Film Factory is making their expertise, experience and equipment available to director and producers everywhere.

"With the release and popularity of Avatar, we've seen the demand for stereoscopic 3D production jump through the roof", said company president Karl Kozak. "Each month we're shooting more and more high-end 3D content for clients, using cameras like the Red One or Sony's EX3's on our new rigs. It's an exciting time for 3D and we‘re poised to make the most of our expertise."

The company began just several years ago capturing live-action 3-D images like Yosemite National Park for the first-time ever in 3D, extreme sport athletes in action and a handful of unique 3D pilot programs. Building on that experience, the company's stereographers have become increasingly busy assisting clients with features, documentaries and commercials, all in digital High-Definition 3D.

A few of their past clients include NASA, Honeywell, the National Institute of Health, Ant Farm, Wealth TV, HD Cinema, Pinewood Studios, Disney and ESPN.

"The goal here is to enhance our customer's 3D productions, creating unique, balanced stereoscopic images, that maintain viewer comfort and serve the story", stated the company's lead stereographer Keith Driver. "We're taking client's 3D projects from inception, through production, post and even exhibition. We're now able to share our 3D expertise."

What is a "stereographer" ? In short, it's a 3D expert. More technically, it's someone who possess the knowledge and understanding of stereoscopy, the technique of recording three-dimensional visual information to create the illusion of depth. On set they're the "Director of the Depth", working closely with the DOP and the Director to attain 3D images that are comfortable, compelling and immersive for viewers. Making a stereoscopic 3D moive is very different than 2D and the rules of traditional filmmaking don‘t always apply. Unfortunately, many have inevitably had to learn the hard way, that foregoing the expertise of a qualified stereographer on set can have disastrous consequences.

3DFF is now offering for hire it's 3D camera packages, stereographers and specialized 3D crew services individually, or as a complete one-stop 3D production package. In line with their inexpensive 3D equipment pricing, the company boasts the most affordable 3D production and rental rates in the business, while maintaining a high-level of quality and professionalism.

"Every week we save our clients time, money and eye-strain", says Kozak. "We do it by eliminating the learning curve, making 3D production affordable and delivering images that are both comfortable and stunning to watch."

To learn more about the 3D Film Factory's production services or stereoscopic 3D camera rigs, visit http://www.3DFilmFactory.com

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