3D-News Archive June 2011

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SGO Mistika moves into New York City's OFFHOLLYWOOD hosting the very first Mistika 4K system on the East Coast
3D-News Posted: Monday, June 6, 2011 (19:32 UTC) | Posted By: Webmaster

SGO announced the sale of the very first Mistika 4K system in the US East Coast at New York-based OFFHOLLYWOOD. Leading innovators in 4K, 3D acquisition and post production services, OFFHOLLYWOOD chose Mistika as its system of choice after careful examination of all the current systems in the market to date. Mistika's highly developed toolset and workflow compatibility with RED Epic and Element Technica's (ET) ATOM 3D rigs, blatantly outshine the competition and play a crucial and advantageous role in enabling OFFHOLLYWOOD to provide first-rate Stereo 3D production services.

Director of SGO Global Sales & Operations, Geoff Mills states: "OFFHOLLYWOOD is yet another company that is excited about SGO Mistika, and recognises a product with unrivalled capabilities. It is clearly evident that Mistika is now perceived as simply the most powerful stereo 3D system in the market and a vital 'must have' asset to drive business forward in a serious way." Geoff continues: "Mistika is leading the industry evolution working on high quality projects across film, television, and commercials worldwide and SGO is delighted that Mistika is the first choice for creative, innovative customers such as OFFHOLLYWOOD, who demand only the very best."

OFFHOLLYWOOD has been at the forefront of cutting-edge technology in stereoscopic 3D tools and technology since 2009. The company provided equipment and support to the very first 3D feature film shot on Element Technica 3D rigs. Pioneering new S3D workflows, meta-data and media management solutions, supported by their team of experienced stereo 3D technicians, they deliver a comprehensive, end-to-end solution for 3D productions. Complete Stereo 3D post production services include 3D DI & 3D DCP authoring and screening in a 35 seat Dolby 3D Screening Room.

This recent Mistika investment follows SGO and Element Technica jointly announcing a strategic technical collaboration which integrates Element Technica's 3D rigs, through bi-directional meta-data capability, with SGO's flagship DI and Stereo 3D Mistika post production system, which enables live interaction between all functions and accepts almost any image resolution from SD to 5K and beyond, in 2D and Stereo 3D.

Mistika was also the very first finishing tool to support Digital Cinema's 5K EPIC camera. The system has proved to be the perfect partner for projects filmed in RED over the past few years, providing direct native support of the REDCODE RAW file format, resulting in transcoding and importing delays being eradicated. Post production using Mistika can start the instant the RED files are available.

Mark L. Pederson, CTO and Co-Founder of OFFHOLLYWOOD, explains: "We are fanatically excited about moving our 3D finishing pipeline to Mistika 4K for stereo productions shot on Red's EPIC camera system. We've evaluated every tool in the marketplace, and some that haven't even been released yet, and there is nothing even close to Mistika's 3D tool set. SGO's willingness and enthusiasm to collaborate in addition to its open and configurable architecture set the stage for the start of an exciting strategic relationship."

Geoff concludes: "We are delighted to be working closely with Mark and his team to supply OFFHOLLYWOOD with outstanding solutions for the highest quality stereo 3D productions. SGO will continue to develop ground breaking performance, creative tools and workflow while at the same time provide a much valued relationship with its customers."

OFFHOLLYWOOD boasts an array of highly acclaimed projects to its name including the recent feature film production, Hellbenders, and an upcoming slate of films being produced with Circle of Confusion, a leading management production company.

Mistika supports real-time ARRI, RED, SI-2K and other native data workflows, and seamlessly integrates timeline-based editing, conforming, infinite layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline.

3ality Digital Named Primary Stereoscopic 3D Partner of RED Digital Cinema
3D-News Posted: Friday, June 3, 2011 (5:31 UTC) | Posted By: Webmaster

3ality Digital, a world leader in advanced technologies to empower creative digital stereoscopic 3D (S3D) acquisition, and RED Digital Cinema announced a Stereoscopic 3D partnership, which launched during the recently completed REDucation sessions on May 24-28 at RED Studios Hollywood. 3ality Digital will be the primary 3D partner for RED Digital Cinema, and together the companies will train professional and aspiring filmmakers on how to create clear and pristine 3D images using the same equipment as elite Hollywood directors like Peter Jackson and Bryan Singer.

"The biggest tent pole movies shooting on the planet right now, like The Hobbit, are all shooting S3D on EPIC and 3ality Digital," said Ted Schilowitz of RED Digital Cinema. "The teams at RED and 3ality Digital have been working together for years behind the camera on various movie projects. Now is the right time to take that relationship to the next level and integrate education components for the community."

As the primary stereoscopic 3D partner for RED, 3ality Digital lent its technology, currently being used in feature films such as The Amazing Spiderman and Jack the Giant Killer, to REDucation's recent Open House. 3ality Digital's TS-5 featured Epic cameras and received a great deal of interest from REDucation participants and other industry professionals.

"S3D is here to stay and choosing partners at the forefront of the technology that really grasp what true, high-resolution cinema and S3D are all about is essential for business and for the community," said Steve Schklair, CEO of 3ality Digital. "Educating filmmakers and getting RED and 3ality Digital technology in their hands at events like REDucation is a crucial step towards accelerating and facilitating S3D content production and ultimately consumer adoption."

The ongoing partnership will also include collaboration at the Camp RED youth summer program August 1-19, where the new partners will provide young filmmakers with training in S3D production. Students ages 9-15 will shoot their own S3D films at RED Studios Hollywood during the week-long day camp sessions, including an exclusive, behind-the-scenes trip to 3ality Digital Studios.

MasterImage 3D and Rightware Announce Strategic Partnership – Forming New Ecosystem for Autostereoscopic 3D Display Technologies
3D-News Posted: Friday, June 3, 2011 (5:30 UTC) | Posted By: Webmaster

Rightware Oy, aleader in 3D user-interface (UI) technology, and MasterImage 3D, Inc. aleader in autostereoscopic 3D (AS3D) display announced a strategic partnership to offer the best out-of-the-box AS3D solution for immediate deployment. The combination provides device manufacturers a fast lane for creation of the most intuitive autostereoscopic 3D design for mobile, consumer and automotive devices. A demonstration is available at MasterImage 3D's booth at Computex 2011 (Hall 3, G0766).

Both companies have leadership positions shaping cutting-edge glasses-free 3D experiences and providing ready-for-business solutions for their customers. In this alliance, MasterImage 3D's patented Cell-Matrix Parallax Barrier uses a "cell gap" approach enabling the brightest, sharpest glasses-free 3D experience with the widest viewing angle. This barrier was recently announced in their latest 3D CELL reference tablet based on Texas Instrument's OMAP™ 4 platform technology. Rightware focuses on the software aspects and has released the world's first commercial AS3D user-interface software solution for embedded devices, using their celebrated Kanzi UI Solution.

"This partnership means device manufacturers can have access to the latest autostereoscopic 3D software and hardware from one partnership. We've been working closely with MasterImage 3D and we're extremely excited about the quality of their cell-parallax implementation," said Tero Sarkkinen, CEO of Rightware. "Device manufacturers are aggressively including AS3D in their new offerings, seeking ways to provide real consumer value and differentiate through enhanced 3D design."

For device manufacturers, this partnership means faster time to market with the most compelling hardware and 3D user interface solution. This consumer-friendly 3D navigation can intuitively showcase the variety of 3D applications that will spark the growth of a next-generation mobile 3D ecosystem—from 3D movies, games, apps, video and user-generated content.

"One of the most thrilling contributions to the 3D content ecosystem is dynamic and interactive visual navigation," said Roy Taylor, Executive Vice President and General Manager at MasterImage 3D. "Rightware is an inspired pioneer in introducing new consumer experiences and their Kanzi 3D UI running on barrier really showcases the beginning of an incredible industry."

Wim Wender's feature film PINA, post produced using Mistika at PICTORION das werk, received the Grand Prize at Dimension 3
3D-News Posted: Friday, June 3, 2011 (5:30 UTC) | Posted By: Webmaster

SGO announced that well known German Director, Wim Wenders' Stereo 3D feature documentary film, titled PINA, was awarded the Grand Prize at 3D technology festival, Dimension 3, in Paris last month. SGO Mistika had a presence at Dimension 3 this year with various demonstrations taking place attracting great interest at their booth. Mistika was used from the beginning of pre-production and at the start of the post production process at PICTORION das werk for the project. PINA was the very first stereo 3D film ever to be shown at the Berlinale festival earlier this year in Germany.

PINA was filmed entirely in Stereo 3D, using two Sony HDC 1500 cameras, and was ingested into its Mistika's native Dual YUV-10bit JS format. DI Conform / Finishing and Stereo Artist at PICTORION das werk, Christian Troeger explained: "Throughout the challenging post production process of PINA, Mistika empowered us to work and deliver in various resolutions and formats in one timeline, which was a major advantage. This is why Mistika is considered the perfect system for challenging projects like this that require a demanding mastering process."

Christian continued: "Two weeks before the "picture lock" stage, we decided to capture the maximum length of every shot that we anticipated for the final edit, in order to have enough time to handle all the footage from over 130 original camera tapes." He added: "In an "A-mode style" timeline in Mistika, we flipped all mirror rig "eye" shots and created a DPX data-pool, which relied on the powerful capacity of our SAN storage system. It literally took seconds for Mistika to bring an offline edit to a high resolution stereo 3D conformed timeline; and even the VFX and grading departments could immediately start working from one data-pool from the Mistika system."

The initial Stereo 3D depth grading incurred more than two weeks of concerted effort with Alaine Derobe, a stereoscopic pioneer and the on-set stereographer. The colour grading took place at the same time as the stereo 3D depth grading with a flexible and efficient workflow that made it possible for director, Wim Wenders to colour-time his film, while Alaine simultaneously worked in the Mistika suite.
Due to Mistika's smart GUI and picture processing capability, Christian and Alaine were able to work at the same time on the graphics monitor in anaglyph mode and also project a full HD stereo picture on the suites against a silver screen. "The convergency graph and stereoscopic warp functionality in Mistika were a great help as it enabled me to check the images and geometrical issues, while working on them, and then still be able to make corrections where necessary." Christian noted.

Christian Troeger and Sven Heck, both DI Conform / Finishing and Stereo 3D Artists, also completed the 1:1.85 frame using Mistika, which would normally occur during colour timing in the grading suite. However, in this production, it made more sense to render all geometric changes, such as framing, stereo corrections, warps and compositing, all at once using one single Mistika process tree to maintain and protect image quality. Mistika was also used for various visual effects shots, as well as compositing, polarisation elimination, stabilisation fixes and other re-touches that were required.

The complete sub-titling of all European language versions were also completed in Mistika, which involved placing 2D sub-titles into Stereo 3D, followed by setting depths for each title separately, while concurrently, taking the image behind each sub-title, into account. The sub-titling was created in the final DCP resolution of 1998 x 1080 using Mistika, while the film retained the native format right up until the very end, thus avoiding any unnecessary time-consuming rescaling.

LA 3-D Club Presents Ocean Voyagers 3D
3D-News Posted: Friday, June 3, 2011 (5:29 UTC) | Posted By: Webmaster

On June 5, 2011, at 8pm, mammoth humpback whales and the vast blue of the Pacific come to life in full stereoscopic 3D when the LA 3-D Club (SCSC) presents the Los Angeles premiere of Ocean Voyagers 3D at the prestigious Downtown Independent Theater. A joint effort between Feodor Pitcairn Productions and 3D superpower PassmoreLab, Ocean Voyagers 3D is an exciting adventure where hardship pushes endurance to the brink, danger lurks around every bend, and where love knows no bounds.

Narrated by Oscar, Golden Globe and Emmy Award winning actress Meryl Streep, and filmed over a 5-year span in the waters of French Polynesia, Hawaii, Alaska and beyond, the film follows a mother humpback whale and her newborn calf in a "coming of age" journey for the neonate giant.

"The heart of this film is really the relationship between our humpback mother and her calf," remarks filmmaker Feo Pitcairn, "we had unprecedented access to these animals, filming them day after day, we established a real bond of trust. This enabled us to get rare and intimate footage, like the calf nursing and the mother resting on the sandy floor of the ocean. We're very excited to premiere the film in 3D in the Downtown Independent Theater - seeing this footage on a big screen in 3D is the closest thing to experiencing first hand what we experienced while filming them underwater."

"Rarely does a movie capture the essence of motherhood in the wild like Ocean Voyagers 3D," Producer, Laura Orthwein asserts.

This film is a stirring testament to not only the strength, grace and beauty of these animals, but also a revelation of all the challenges they face, both natural and man-made. They must persevere through months without food, journeys of thousands of miles, and predation by shark attack - as well as the threat of commercial whaling and entanglement in fishing gear. Moreover, Ocean Voyagers 3D includes rare footage of never-before-seen behavior of these powerful animals in their most intimate of moments.

"Seeing these animals behaving naturally in their environment, interacting with one-another as only this film could allow, is truly something else," says Greg Passmore of PassmoreLab, "the images are hauntingly beautiful, fascinatingly imaginative."

Coupled with spectacular imagery is Ocean Voyagers 3D's stellar soundtrack with stereo recordings of the humpback whale's mystic song over a backdrop of gorgeously composed music by Grant McLachlan.

"The goal [in composing the music] was to collect the essence of the ocean, and the humpback whale," says McLachlan - "to truly capture the might of these majestic animals, while accentuating their more tender appeal." The combination of stirring visuals, captivating sound and music, and strong thematic elements makes Ocean Voyagers 3D a timeless experience for the whole family to enjoy.

Ocean Voyagers 3D will also have a private premiere in New York on Saturday June 4th, hosted by Dimitris Athos. For information in attending the New York event please contact producer Laura Orthwein.

PassmoreLab is a San Diego-based multi-media production studio that specializes in 3D production. The studio custom-designs and builds its own 3D camera rigs for both conventional and rugged film productions. PassmoreLab's vast library of 3D titles includes: feature films, television programs, science and sports documentaries and music videos. Its state-of- the-art facilities include a full 3D production studio, video/film post- production, optical development lab, and a software development environment. In addition, PassmoreLab's proprietary technology for 2D-to-3D video and film conversion is unmatched in the entertainment industry, in both affordability and turnaround times.

Feodor Pitcairn Productions, Ltd: Founded in 1977, FPP is an independent production company featuring the work of diver, naturalist and underwater cinematographer Feodor Pitcairn. FPP was an early pioneer in the use of High-Definition technology in the underwater environment, originating and releasing Sperm Whale Oasis and Realm of the Killer Whales in HD in 2000. FPP was commissioned by the Smithsonian to create the Ocean Odyssey exhibit for the Sant Ocean Hall, which opened in 2008 at the National Museum of Natural History in Washington D.C. The installation consists of eight HD projections wrapping more than 220 feet around the interior of the space.

21.5" autostereoscopic touchscreen display
3D-News Posted: Wednesday, June 1, 2011 (13:23 UTC) | Posted By: Webmaster

3D International group has recently introduced a 21.5" autostereoscopic touchscreen display product. The screen features the all new CLD 3D optics producing sharp, bright and crisp 3D images. On top of that, it is equipped with infrared based multitouch functionality.

The majority of previous glasses-free 3D screens had a designated viewing distance that is a multiple of human arm's length and hence was not useable for touch screen applications.

With the new 21.5" CLD, the 3D viewing distance could be shortened to arm's length while achieving an excellent 3D impression. The apparatus uses 5 new patents/patents pending for the various 3D technology components included.

"The screen can be perfectly used and incorporated into vending machines, kiosks and infotainment systems", said Stephan Otte, Head of Hardware Development in 3D International Europe. "We are very pleased to offer one of the first glasses-free 3D multi-touch display products in the market at an affordable price."

3D International supports all its 3D display products with a full range of useful tools for content creation and playback, real time drivers and other software modules.

3DFusion and Cirque du Soleil Introduce the First 'Perfect Picture' Glasses-Free 3D Digital Signage Display at the Mirage Hotel in Las Vegas
3D-News Posted: Wednesday, June 1, 2011 (6:42 UTC) | Posted By: Webmaster

3DFusion Corp. (www.3dfusion.com) announced its joint collaboration with Cirque du Soleil and the Mirage Hotel in celebrating the 5th anniversary of the Beatles "LOVE" theatrical extravaganza. Showcased at the Mirage Hotel, 3DFusion introduces their 52", glasses-free 3DTV display, featuring the Cirque du Soleil, "LOVE" performance, currently on stage at the Mirage Hotel in Las Vegas.

"The Mirage Hotel 'LOVE' 3D display is the first of many 3DFusion installations planned for the Las Vegas area," stated Paul Cohan, President of Frahan Solutions Inc, the 3DFusion marketing firm that was instrumental in putting together the Cirque / Mirage 3D Promotional package.

Lou D'Angeli, President of Cirque/RSD wanted to add another dimension to their smash hit "LOVE" Beatles-themed show. Working with the award winning Cimarron Group and its president Bob Farina, they decided to showcase scenes from "LOVE" and spotlight them on 3DFusion's 52" auto stereoscopic display (ASD).

Commented Bob Farina..."Since we are working with such remarkable images, we wanted to clearly convey the artistry and wow factor and draw viewer's right into the show. Add to that an amazing Beatles soundtrack; we had the added task of making the imagery compliment the audio, a real labor of 'LOVE'."

This first Broadcast Quality glasses-free 3D display is housed in a Mirage lobby showcase filled with Beatles memorabilia.

"The Mirage Hotel is happy to house this ground breaking technology," stated David Seifert, Mirage Hotel Manager. "It looks fabulous, this is the wave of the future."

This event marks the Premier introduction of the 3DFusion's 3DFMax™ 52" Auto Stereoscopic Display (ASD) in Las Vegas. 3DFusion's unique proprietary solution eliminates 3D glasses, viewing restrictions, ghosting, and the visual discomfort usually associated with 3D displays.

"I think the 3DFusion screens and their 'LOVE' content conversion is AMAZING. People stop in their tracks to watch...become instantly engaged. This is just the thing for our shows, and we are very pleased and excited," commented Cirque Marketing Director Jennifer Seigler.

In a recent HDTV Magazine publication, 3DFusion was quoted as being "the Queen of CES"...

"So which was the best looking glasses-free large screen 3DTV? Who was the 3D-glasses-free queen of CES? Not Sony's 56" 4K, or 46" 2K LCD panel prototypes shown with floor platforms that wisely limited the viewing area/angles. Not the 65" and 56" LCD models from Toshiba shown with fixed feet marks on the floor (so you better not move) in a tunnel-type booth that also precluded angled views other than straight to the set. Not even LG. The best looking large screen 3D image without using 3D glasses to my eyes was the one demoed by 3DFusion."

3DFusion HDTV Mag's "Queen of CES."

"Our 3DTV platform clearly illustrates what 3D television viewing should be. We have not only solved the 3D glasses issues without sacrificing picture quality, but we have developed the complete A to Z 3D technology upgrade as a seamless replacement for conventional 2D television," said Ilya Sorokin, 3DFusion C.E.O.

At the recent National Association of Broadcasters (NAB) Show in Las Vegas, 3DFusion demoed their "real time on the fly" 3D Camera capture on their glasses-free ASD, showing the Live Basketball game exhibition at the 3ALITY Digital booth outside of Central Hall.

Broadcast Engineering Magazine in an April 26 article penned by Michael Grotticelli observed the following: "New York City-based 3D Fusion used a live basketball game outside of the Las Vegas Convention Center during the NAB Show to demonstrate its new 3DFMax autosteroscopic transmission system, which allows viewers to watch live 3-D images without special glasses. The 3-D platform, which is designed to mimic the way the eye sees, addresses the entire production chain, from live camera capture and control room engineering to viewer display."

3DFusion Live Broadcast Rocks NAB

Scott Williamson from Ultimate AV Magazine, upon viewing the 3DFusion Live camera capture published the following excerpts from their April 15th article..."Most impressive was the complete absence of visible boundaries between viewing cones and crosstalk as I walked around the screen...Another hallmark of the system is its flexibility and adjustability..., optimized settings for a particular image can be embedded in the signal so it looks correct without having to adjust anything. One thing's for sure - this technology is the most promising glasses-free 3D I've seen, especially when applied to a 4K panel." 3DFusion NAB Ultimate AV Mag Pick

The 3DFusion 3DFMax™ technology is a Math based marriage of the classical left / right 3D stereo pairs with state of the art PC processing. 3DFusion developed this IP solution and holds the Exclusive worldwide Rights for the 3DFMax™ advancements.

"Our 3DFMax™ Broadcast Quality 3DTV package allows the end-user to adjust the depth to his personal preference, the same as he would adjust the volume on his TV," said 3DFusion president, Stephen Blumenthal. Continuing he stated..."The 3DFMax™ 3DTV as a consumer product is designed to produce a realistic, more natural 3D image which can be watched for hours with the same comfort level as current Hi Def 2D TV. Not your Granddaddy's 3D, this is the future of 3DTV."

3DFusion has also been commissioned to install their 42" 3D ASD Display in the esteemed Grammys Museum in LA, as another joint project with Cirque du Soleil. The 3DTV will be available for viewing after the second week of June this year.

ArcSoft Partners With Spatial View to Provide an Auto-Stereoscopic 3D Playback Solution
3D-News Posted: Wednesday, June 1, 2011 (6:42 UTC) | Posted By: Webmaster

ArcSoft, Inc., a multimedia software provider, announced that its best-selling multimedia player, ArcSoft TotalMedia® Theatre 5, is now integrated with Spatial View's innovative auto-stereo 3D solution, the 3DeeScreen, allowing users to view glasses-free 3D on standard laptops.

The Spatial View 3DeeScreen combines the 3DeeLens and mounting frame with eye tracking software to enable auto-stereo 3D viewing using ArcSoft's TotalMedia Theatre 5 on a standard laptop. The 3DeeScreen includes a lenticular screen that easily attaches and detaches to the laptop display, calibration software to provide a simple set-up process for the customer, and an eye-tracking feedback system that perfectly aligns 3D images, in real-time, with your eye position to produce the optimal 3D viewing experience.

"More than ever, users are watching their 3D movie collection on their PCs," said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. "By integrating Spatial View's technology, we can now deliver an even more convenient, relaxed, and satisfying viewing experience."

"We believe that offering a way to watch 3D movies and digital content without special glasses could revolutionize the multimedia industry and dramatically increase 3D adoption," said Ihor Petelycky, GM of Core Technology and Applications at Spatial View. "This offering is Spatial View's response to the need for a flexible and low cost solution to stereoscopic 3D playback."

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