3D-News Archive July 2005

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Global Hologram Industry Conference and Trade Show Goes to China
3D-News Posted: Friday, July 29, 2005 (19:15 UTC) | Posted By: Webmaster

The Hologram Industry meets for its annual global conference and trade show in Shenzhen, China. Holo-pack•Holo-print™ brings together all industries involved in Holography and its use in document security, product protection and packing.

The holography and hologram industry is once again meeting for its biggest conference and trade show, this time in the southern city of Shenzhen, China, Nov. 6-8, 2005.

Holo-pack•Holo-print has provided the worldwide forum for the industry since 1989 and this year the theme is New Horizons – Global Opportunities. Reconnaissance International is organizing this platform for users and producers of holographic products for the 12th consecutive year. This includes the use of holography and holograms in packaging, security and for display purposes.

This year's program puts a particular emphasis on holography and holograms for document security. The application of new types of holograms to important documents is an increasingly refined security feature. Document fraud prevention and brand protection are only two of the areas benefiting from an abundance of new and unique image security devices now available. New holographic techniques are also bringing New Horizons too many applications, including diagnostics, display, data storage, lighting and architecture.

The 2005 conference also focuses on the host country China. We will investigate the holography market in China as well as opportunities for foreign companies to do business in this market. China's hologram industry is now the largest in the world by volume and has a dynamic and innovative community of designers, manufacturers and R&D institutions. The country has both the world's fastest-growing economy and its largest population and will host the 2008 Olympics, which will see massive investment in an already vibrant market. As such, China offers new opportunities to the global holography industry, as do other countries in Asia such as India, with the region as a whole now poised to become a major force in holography.

The trade show at the same venue showcases the latest materials, equipment, production techniques and applications of holograms and holography. The newest computer origination systems, lasers, finishing applications and converting equipment will be on display. A series of talks, covering a variety of holography related topics ranging from new anti-counterfeiting technology to high-resolution optical features and design and orientation of holograms in the internet age rounds off the program.

DDD Group plc Announces 3D Content Solution, DDD Mobile(TM), for Mobile Telephones
3D-News Posted: Monday, July 25, 2005 (22:53 UTC) | Posted By: Webmaster

DDD Group plc, the 3D software and content company, today announced a comprehensive 3D content solution for mobile telephone handsets. The software solution, DDD Mobile(TM), allows the presentation of photos, animations and movies in a stereoscopic 3D format.

This software solution, which resides on the mobile telephone handset, provides a powerful 3D content solution for mobile handset makers seeking to incorporate the latest 3D "glasses-free" LCD displays within their wireless products. Using the software library provided by DDD, handset manufacturers can now offer the following features to mobile telephone users:

  • Automatic 2D-to-3D conversion of photographs captured with the built-in camera, conversion pf MPEG4(a) movies captured with the built-in camera or converion of still images and movies transmitted to the handset.
  • Presentation of original 3D still images and MPEG4 movies transmitted to the handset.
  • End-user control of the 3D depth, and off-screen effect, to suit personal viewing preferences.
DDD's progress in developing a solution for 3D content on mobile phones is significant since the ability to derive content data revenues from the deployment of 3D handsets to subscribers is seen as a critical factor to the successful widespread adoption of 3D in the wireless markets.

DDD Mobile continues DDD's philosophy of offering a 3D content solution that is independent of the display (i.e., the screen). The solution supports the latest 3D mobile displays, including those from Sharp Corporation, Sanyo Epson and Samsung SDI. This approach ensures that handset manufacturers can offer the widest choice of 3D displays to their customers.

Premium 3D content for DDD Mobile is provided through DDD's offline 2D-to-3D conversion service, allowing wireless network operators and content aggregators to immediately support new 3D handsets with high quality 3D content drawn from current libraries of popular still images, animations and video sequences that may be purchased by wireless subscribers.

DDD Mobile was developed using the ARM(R) Versatile Application Baseboard and RealView(R) Developer Suite. The ARM926EJ-S(TM) processor forms the basis for next-generation smart phones, communicators and PDAs that are expected to include 3D displays as handset manufacturers seek to find innovative ways of differentiating their product lines.

Dave Steer, director, US Segment Marketing, ARM, commented: "As the mobile industry continues to seek innovative means of entertaining subscribers and driving handset replacement, we expect that the emerging 3D displays will gain increasing popularity. DDD's impressive, software-based solution leverages the industry-leading ARM wireless development platform, simplifying the design and development and deployment for 3D mobile phones."

Chris Yewdall, Chief Executive of DDD, said: "The delivery of DDD Mobile represents a significant milestone for the company. We believe that by selecting the ARM processor as the basis for our solution, we will benefit from ARM's substantial presence in the wireless device market while providing flexibility and choice to our prospective mobile telephone licensees worldwide. The capabilities of our DDD Mobile solution have received very positive reviews in recent demonstrations to 3D display developers, handset manufacturers, wireless network operators and content developers in Asia, North America and Europe."

Barco introduces screen-independent superior passive stereo from one single projector
3D-News Posted: Saturday, July 23, 2005 (13:40 UTC) | Posted By: Webmaster

Barco's new active Infitec technology, incorporated in the 3-chip DLP Galaxy projector family, considerably widens the application field for stereoscopic Virtual Reality.

Barco's Infitec technology (Interference Filter Technology) uses high-quality color filtering to produce a separate image for the left and the right eye, achieving excellent stereo viewing with passive Infitec stereo glasses, on a standard screen. Until present this stereo technology required a projector for each of the two images. By incorporating its newly developed "active Infitec filtering" into a 3-chip Galaxy projector with double frame rate, it sequentially produces a picture for the left eye and a picture for the right eye, enabling viewers wearing passive Infitec glasses to benefit from full stereoscopic depth viewing, independent of head-tilt. As the incorporated active Infitec filter can be switched off, the same projector can also be used for standard active stereo projection, which requires synchronized shutter glasses, and for mono projection.

Planetariums, science centers, research facilities, or other institutions can now immerse their audience in a breathtaking virtual environment using one and the same projector for mono and stereo content, on flat, on curved as well as on spherical screens. Scientists using standard active stereo to analyze complex data can now share their research with larger audiences by simply switching their Barco Galaxy system from standard active stereo to Infitec stereo viewing.

Active Infitec technology is available as an option on all Virtual Reality systems equipped with Barco's Galaxy family of projectors. Barco display solutions, such as Trace and Deuce relocatable stand-alone systems, custom I-Space and Holospace immersive rooms, and MoVE reconfigurable virtual environments now combine active stereo with the ease of use of passive stereo. This has been made possible through extensive, patent-pending innovative developments, which in combination with the high refresh rates of the Galaxy projector, deliver high-quality Infitec stereo images on a normal screen, eliminating the need for a special polarized screen.

To ensure the units operate seamlessly together in a multi-channel display system, a range of dedicated functionalities is incorporated in the Barco Galaxy active Infitec projectors: Dynacolor eliminates channel-to-channel and left-right eye color variations, and CLO (Constant Light Output) ensures all projectors in a multi-channel system maintain the same brightness and contrast, independent of lamp life. Moreover, Proprietary Optical Soft Edge Matching allows to achieve truly seamless blends, even in dark scenes, which also keep more detail through the unique Extended Contrast Ratio (ECR) capability.

With the introduction of active Infitec technology, Barco strengthens its leading position in visualization technology.

JVC's DLA-QX1 Projector to be demonstrated at SIGGRAPH 3D Theater
3D-News Posted: Saturday, July 23, 2005 (13:34 UTC) | Posted By: Webmaster

JVC Professional Products Company's DLA-QX1 ultra-high resolution projector will demonstrate high-definition (HD) productions in Stereoscopic 3D at SIGGRAPH 2005 32nd International Conference on Computer Graphics and Interactive Technologies scheduled to take place July 31 - August 4, 2005 at the Los Angeles Convention Center.

The 3D theater will exhibit two DLA-QX1 projectors featuring Mirimax's "Spy Kids 3D" and NCSA scientific visualizations of "Flight to the Galactic Center", "Jet Instabilities in a Stratified Fluid Flow", and "The Visualization of F3 Tornado" on a 15-foot wide screen as part of SIGGRAPH'S Emerging Technologies Theater.

"This is a great opportunity to showcase how the QX1 projector can be utilized to show 3D stereographic display technology," said Rod Sterling, Chief Engineer,ILA Technology Group, JVC Professional Products Company. "This is a perfect example of how JVC's projectors can be used in many different applications."

The DLA-QX1 features JVC's Direct Drive Image Light Amplifier (D-ILA) technology that delivers the highest resolution images in production in a theater projection system to date. The projector's 3.2 million pixels result in a film-like picture depth and true-to-life presence of film.

A white paper authored by Rod Sterling titled "High-Performance Stereoscopic Methods for 3D Viewing Using D-ILA Projectors" will demonstrate improved methods of visualization. The presentation will be held on Wednesday, August 3, Emerging Technologies Panel.

Tom Hanks and Warner Bros. Pictures to Reunite for Exclusive IMAX(R) 3D Release of The Ant Bully
3D-News Posted: Saturday, July 23, 2005 (13:27 UTC) | Posted By: Webmaster

IMAX Corporation, in association with Warner Bros. Pictures, Playtone Productions, its principals Tom Hanks and Gary Goetzman, and John A. Davis of DNA Productions, announced that The Ant Bully, an animated CGI film from the director of the 2001 box office hit Jimmy Neutron: Boy Genius, will be released simultaneously in IMAX® 3D and conventional 2D format on August 4, 2006. The film will be digitally converted into IMAX 3D and feature proprietary IMAX DMR® (Digital Re-mastering) technology. The picture marks Playtone's third IMAX film project and Warner Bros. Pictures tenth film commitment to IMAX. Warner Bros. Pictures will be the exclusive distributor of The Ant Bully to IMAX® theatres worldwide.

"The Ant Bully will be our third adventure in IMAX 3D," noted Gary Goetzman, producer of The Ant Bully. "It adds unique dimension to the story and presentation."

"IMAX 3D is the most advanced three-dimensional moviegoing experience in the world. We've previously released, with great success, The Polar Express: An IMAX 3D Experience and NASCAR 3D: The IMAX Experience," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "The Ant Bully, a film for the entire family, with outstanding CG animation, is perfectly suited for IMAX 3D. We look forward to offering audiences the experience of The Ant Bully on August 4, 2006."

"IMAX has been the world leader in cinematic 3D for more than a decade, and as we continue to closely partner with world-class organizations like Warner Bros. Pictures and Playtone Productions on groundbreaking 3D projects, we're reinforcing IMAX 3D as the gold standard," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "The last IMAX 3D film we did with Warner Bros. Pictures and Tom Hanks grossed an average of $550,000 per screen, so we're obviously very optimistic about the potential The Ant Bully holds for the IMAX theatre network. We are also pleased to begin unveiling IMAX's 2006 film slate, and believe this visibility into our future programming will help bring more exhibitors into the IMAX business, as well as provide added incentive for our existing partners to open additional locations."

"Warner Bros. and Playtone have been fantastic partners, and we're very excited to expand our relationship with them, joining together again for The Ant Bully," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "The Ant Bully is based on a beloved book which teaches kids important life lessons in an entertaining way. We believe this film is well suited for both commercial and institutional theatres and looks incredible in IMAX 3D."

The Ant Bully is directed and adapted by John A. Davis, writer and director of Jimmy Neutron: Boy Genius, as well as Santa Vs. The Snowman 3D, which was released in IMAX 3D in November 2002. Tom Hanks, Gary Goetzman and John A. Davis produce, and Keith Alcorn executive produces. The Ant Bully is based on a book by John Nickle, which tells the tale of a young boy who floods an ant colony with his water-gun, and is magically shrunken down to insect size and sentenced to hard labor in the ruins. Before returning to half-pint stature, he comes to appreciate the selfless nature of the ants and learns a valuable lesson about tolerance and empathy. The film will be voiced by an all-star and Academy Award-winning cast, including Nicolas Cage, Julia Roberts Meryl Streep, Paul Giamatti, Lily Tomlin, Cheri Oteri, Alan Cumming, Regina King, Ricardo Montalban and newcomer Zach Tyler Eisen.

DDD Group plc Signs First Consumer Mobile Phone License
3D-News Posted: Tuesday, July 19, 2005 (21:12 UTC) | Posted By: Webmaster

Development and Licensing Agreements Worth at Least $900,000 Signed with Leading Handset Manufacturer for Glasses-Free 3D Mobile Telephone

DDD Group plc, the 3D software and content company, today announces that it has signed a development agreement and a two-year software licensing agreement with one of the world's top five mobile telephone handset manufacturers. The value of the development agreement alone is $900,000 for the first handset.

Under the terms of the development agreement, DDD will integrate the DDD Mobile(TM) software with a 3D handset that is currently in development. DDD Mobile is a comprehensive content solution for the emerging market of stereoscopic 3D mobile displays that allows the presentation of photos, animations and movies in a 3D format on mobile telephones.

On completion of the software development phase, which is expected to occur during the third quarter of 2005, the worldwide non-exclusive licensing agreement will allow the handset maker to ship DDD's software embedded in the handset, yielding a per handset royalty to DDD. The license also provides exclusive rights for the handset maker to use DDD's real time 2D to 3D conversion capabilities on their 3D handsets in various countries during the term of the license.

Chris Yewdall, Chief Executive of DDD said: "We are very pleased to have been chosen to provide the DDD Mobile solution to this world leading manufacturer. The market for 3D devices continues to develop and this agreement exemplifies our team's ability to implement and exploit our market-leading 3D content solutions across a growing number of these emerging platforms. The first licensee for DDD Mobile represents an important milestone as the company enters the consumer market for the first time."

Columbia Pictures' 'Monster House' Schedules REAL D's Digital 3-D Release on More Than 100 Screens
3D-News Posted: Monday, July 18, 2005 (22:10 UTC) | Posted By: Webmaster

ImageMovers' Second 'Performance Capture' Production Through Sony Pictures Imageworks Debuts Nationally July 21, 2006

Columbia Pictures' Monster House, the second film to employ the ground-breaking "Performance Capture," innovation developed by Sony Pictures Imageworks, will be released in more than 100 theaters in REAL D's revolutionary digital 3-D format day-and-date with its 2D national release on July 21, 2006, it was announced today by Rory Bruer, President of Domestic Distribution, Sony Pictures.

The imagery for the ImageMovers/Amblin Production of Monster House is being overseen by Sony Pictures Imageworks, which also oversaw ImageMovers' first "Performance Capture" film The Polar Express, a film that was released in IMAX 3-D with the help of Sony Pictures Imageworks.

"Monster House is the perfect film for REAL D's innovative technology," said Bruer. "It literally adds another dimension to the filmgoing experience and enhances the film's entertainment value."

"Moviegoers are clearly looking for new experiences from their local multiplex, and we are delighted to work with Sony Pictures and our exhibition partners to deliver the future of cinema," said Michael V. Lewis, Chairman, REAL D. "This partnership advances our goal of capturing a vast theatrical footprint for REAL D Cinema so that audiences worldwide can experience incredibly lifelike 3D entertainment from Columbia Pictures and our growing roster of content partners."

"As a leader in visual effects and character animation, we are constantly developing new technologies to enable filmmakers to tell their stories," said Tim Sarnoff, President, Sony Pictures Imageworks. "REAL D Cinema truly enables a movie-goer to experience a film versus just watching it and we look forward to working with them on such an exciting project."

"Monster House is perfect to be presented in 3D," said Steve Starkey, the film's producer and principal in ImageMovers, "as was proved on The Polar Express. I'm thrilled that we once again have this opportunity."

Monster House is an exciting and hilarious thrill-ride tale about three kids (Mitchel Musso, Sam Lerner and Spencer Locke) who must do battle with a mysterious home that is determined to eat every trick or treater in sight on Halloween.

Steve Buscemi, Nick Cannon, Maggie Gyllenhaal, Kevin James, Jason Lee, Catherine O'Hara, Kathleen Turner and Fred Willard are among the stars lined up for Monster House, the latest film to employ the groundbreaking technology of Performance Capture Animation, an innovative technique developed by Robert Zemeckis, Steve Starkey and Jack Rapke's ImageMovers Company and Sony Pictures Imageworks.

Monster House is the second feature-length Performance Capture film to be produced by ImageMovers.

Monster House is being directed by Gil Kenan, the UCLA Spotlight Award-winning director of the live-action/animation short The Lark. The film is written by Dan Harmon & Rob Schrab and Pamela Pettler. The producers are Robert Zemeckis, Steve Starkey, Jack Rapke and Steven Spielberg. The executive producer is Jason Clark.

Stereograph Exhibit at the Southern Methodist University in Dallas
3D-News Posted: Friday, July 15, 2005 (9:12 UTC) | Posted By: Webmaster

"Two x Two: The Stanford and McLaurin Stereograph Collection" exhibition just opened at the DeGoyler Library at the Southern Methodist University.

It is open to the public from July 14th through September 2nd, Monday to Friday from 8.30am to 5.00pm. The library is located at 6404 Hilltop, Dallas/Texas.

Sharp Develops 'Two-Way Viewing-Angle' LCD
3D-News Posted: Friday, July 15, 2005 (6:24 UTC) | Posted By: Webmaster

At last, a way to end squabbles over which TV channel to watch — without buying a second set. Sharp Corp. has developed a liquid-crystal display that shows totally different images to people viewing the screen from the left and the right.

One person can be surfing the Internet, using the display as a PC screen, while another watches a downloaded movie or TV broadcast. It also works for watching two TV channels: One person can watch baseball while another watches a soap opera.

The "two-way viewing-angle LCD," announced by the Japanese consumer electronics maker Thursday, will go into mass production this month and will cost roughly twice as much as a standard display.

Sharp will offer the product for worldwide sale, but the Osaka-based company will also supply other manufacturers with the displays for various products expected later this year, said spokeswoman Miyuki Nakayama.

Sharp says the technology offers many possibilities.

It could be used in cars so drivers can look at a map while the passenger watches a movie. Or at a store, sales clerks and clients can view different data on the same display simultaneously.

Another possible use is for billboards that display two kinds of advertisements depending on where viewers stand. The display will also work in the regular way and show a single image to all viewers.

One catch is that the images overlap if viewers stand right in front of the screen. Moving a few inches to the left or right may be necessary for a clear view.

Another drawback is that users will have to work out a way to listen to the sounds coming from the different channels. One solution is for one viewer to use earphones.

The technology appears to derive from Sharp's three-dimensional LCD displays, which work by projecting slightly different images to the right and left eyes without the use of special glasses. Sharp has been selling 3D laptops for a few years, aiming them mainly at engineers, architects and other professionals.

A U.S. startup, Deep Light LLC, plans to launch its own monitors next year that can present several different images to different viewers in 3D without glasses.

In a Completely New Ten-Hour Event, VH1 Takes You to the Third Dimension for 'I Love The '80s: 3D'
3D-News Posted: Friday, July 15, 2005 (6:22 UTC) | Posted By: Webmaster

VH1 is reprising its highly successful and hilarious I Love the '80s approach for "I Love the 80's: 3D." All of your favorite comics, rock stars and celebs will come together once more to wax poetic about the essential '80s experience, and this time it will be a vision altering event. From Jheri-curls to Rat-tails, Oak Ridge Boys to Fine Young Cannibals, Star Search to Spenser for Hire, Cannonball Run to Naked Gun, the offbeat nostalgia show will bring viewers a skewed view of the music, movies, TV shows, fashions, fads, and trends that defined pop culture during every year of the decade. Fear not, viewers will still have a bodacious time watching the series even without those retro red and blue paper glasses. "I Love the 80's: 3D" premieres Monday-Friday, October 24 - 28, beginning at 9:00 pm each night.

Each one-hour episode of "I Love The 80s: 3D" is a totally excellent adventure through a single year, celebrating the good, the bad, and the greedy through retro clips from sitcoms, movies, music videos, TV commercials, network news and other sources plus more than 200 new interviews with the people who survived the decade that created "the fruit roll-up."

Mo Rocca ("The Daily Show"), Michael Ian Black ("Stella"), Hal Sparks ("Queer As Folk") and Rachael Harris ("Fat Actress") return to "I Love the 80's: 3D" to lend their hilarious point of view once again. Also lending their perspectives are Modern Humorists, Rich Eisen of the "NFL Network," Patrice O'Neal, Stuart Scott, Luis Guzman, Loni Love, Greg Fitzsimmons, Godfrey and others.

DDD Group plc Signs Agreement with MediaZest PLC 2D to 3D Content Conversion for In-Store Media
3D-News Posted: Wednesday, July 13, 2005 (5:53 UTC) | Posted By: Webmaster

DDD Group plc, the 3D software and content company, today announced that it has signed a memorandum of understanding with MediaZest PLC (LSE:MDZ) to use DDD's real-time and offline 2D to 3D content conversion technologies to create 3D content for MediaZest's in-store marketing solution.

Under the terms of the agreement, DDD will convert a number of product advertising commercials to 3D for use by MediaZest customers for an in-store marketing trial of 3D displays. MediaZest will deploy the converted 3D media in a number of locations presented on "glasses-free" 3D LCD and plasma displays. The response of consumers to the 3D content will be measured during the trials with the goal of adding DDD's 3D media services to the in-store marketing communications solutions offered by MediaZest.

The companies will partner exclusively in the in-store retail communications sector in Europe, and will also explore additional opportunities in the United States, South Africa and Australia on a preferred basis.

Commenting on the agreement, Sean Reel, Chief Executive of MediaZest, said: "We are delighted to have formed this important partnership with DDD. The conversion of 2D to 3D in real time is a highly attractive proposition for our customers. We aim to feature this capability within a number of our major roll-out programs."

Chris Yewdall, Chief Executive Officer of DDD, added: "We are pleased to have been selected by MediaZest as their 2D to 3D content conversion partner. The ability to deliver real-time 2D to 3D conversion is recognized as a critical component in the 3D content solution required by retailers and brand owners seeking to create immediate impact with 3D display devices."

Stereo Photography Convention Brings 3-D Fun to DFW Metroplex July 13-18
3D-News Posted: Friday, July 1, 2005 (16:40 UTC) | Posted By: Webmaster

Summer has just begun, and already temperatures are sizzling! Time to expose yourself ... to the best in 3D photography and film. No sunscreen is needed - though you may be sporting some special shades - when the 2005 National Stereoscopic Association Convention and Trade Show hits the DFW Metroplex July 13-18.

Held at the Harvey Hotel DFW Airport, this convention is a must for 3-D photography and film enthusiasts and collectors, but there is something for everyone - even those whose only exposure to the 3D format was the View-Master they had as children. "This is the largest event of its kind in the US," says convention chairperson Eddie Bowers. "It offers many opportunities to view 3D presentations, purchase vintage and modern stereo products, learn how to produce your own three dimensional images and meet a lot of great people from all across the country who share a love of 3D."

The convention kicks off Wednesday July 13 with a free 3-D Film Festival for convention participants hosted by the IMAX Cinemark 17 on Webb Chapel Road in Dallas. 3D screenings, including "Ocean Wonderland 3-D", "NASCAR", "Aliens of the Deep", and "A Better Mousetrap" will run from 10 a.m. till 1 p.m. "A Better Mousetrap" will be publicly presented for the first time with filmmakers and NSA members Ron Labbe, Jon Golden and Ray Zone in attendance and available for audience questions.

Workshops on the many aspects of stereo photography, including slide mounting, making modern stereo cards, and shooting outdoors, will be held at the Harvey Hotel Thursday through Sunday, along with a Stereo Theater, boasting presentations by some of today's best stereo photographers.

A special reception will be held at 6 p.m. Thursday evening at the DeGolyer Library on the campus of Southern Methodist University, in conjunction with the opening of "Two x Two: The Stanford and McLaurin Stereograph Collections". Mrs. Stanford will speak at the reception about her extensive stereo photography collection. The exhibit will be open the public weekdays from July 14th through September 2nd from 8:30a.m. to 5:00 p.m..

A trade fair, also at the Harvey, will be held Saturday and Sunday, beginning at 9:30 a.m. both days. Thousands of stereo cards, along with vintage and modern stereo camera equipment and other 3D-related items will be for sale by vendors from across the US.

The convention closes Monday with a day of sightseeing around Dallas and Fort Worth. A 9-hour bus tour, priced at $60, includes lunch and tourist attractions such as the Sixth Floor Museum in Dallas and the Water Gardens and Stockyards in Fort Worth. Be sure to bring your stereo camera!

Registration for the full convention, which includes the IMAX film festival, is $60, though you may choose to register for individual days. Some special events are priced separately.

To register, and for detailed schedule information, please visit the convention website at http://2005.nsa3d.org.

Barco upgrades Shell Virtual Reality Center in Rijswijk, The Netherlands
3D-News Posted: Friday, July 1, 2005 (0:04 UTC) | Posted By: Webmaster

To improve interpretation and modeling of seismic data, Shell International Exploration & Production BV (Shell) commissioned Barco to upgrade its Virtual Reality Center in Rijswijk, the Netherlands. Existing CRT projectors were replaced by Barco's three-chip DLPTM projectors, resulting in far brighter images in native resolution for more accurate analysis. Thanks to proprietary technology included in the Barco DLPTM projectors, Shell was able to achieve native SXGA resolution (1280x1024 pixels) with the existing single pipe image generator and also to display three channel stereo programs running on a single PC.

To upgrade the visualization capabilities of the Shell three-channel Reality Center in Rijswijk, Barco replaced three CRT projectors with Galaxy Warp three chip DLP™ projectors. By implementing Barco's Stereo-Creator the system was able to attain the required high-native SXGA resolution (1280 x 1024 pixels) with the existing single pipe SGI Onyx image generator.

"One pipe image generators, such as the SGI Onyx driving a three-channel visualization display are quite popular," explains Wim Maes, Sales Manager for Barco's Virtual & Augmented Reality business. "They create a large and stable image with a nice image depth in which nearly any application can be run. Moreover, the single pipe mode is compatible with nearly all software applications. Many installations still working with CRT projectors are looking to shift to brighter DLP™ projectors. However, common standard DLP™ projectors need a very high, 96 frames-per-second signal. Obtaining this high frequency rate from the image generator limits the computer graphics system to a maximum resolution of XGA (1024x768pixels) and calls for additional scalers, warping and blending boxes. Thanks to the Barco "Stereo-Creator", which automatically adapts the frame rate, single-pipe image generators can now be set to the much higher SXGA resolution (1280x1024pixels), delivering images with far superior detail without the need for additional equipment."

At Shell Rijswijk complementary programs are run from a PC with an NVIDIA graphics card thanks to Barco's standard built-in proprietary i-Blend technology for active stereo projection. This technology produces two- or three-channels with blend at full resolution from a single high bandwidth PC or workstation (>170 MHz). Because of the exceptional high bandwidth, each Barco Galaxy projector can easily handle the total signal and define the appropriate split and overlap zone to produce a blended left, middle, and right channel. i-Blend eliminates the need for expensive and bandwidth-limiting intermediate image processing boxes, often causing annoying artifacts. The projector's high bandwidth is maintained, resulting in a higher image quality.

Barco installed all necessary cabling and designed the software for the intuitive control of all image and sound sources via a wireless Crestron touch panel. This provides complete control over the visualization in the Reality Center. Shell Rijswijk sets a new standard for research teams from different disciplines to efficiently work together to interpret and discuss subsurface data and models.

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Last modified on August 31, 2006

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