3D-News Archive July 2007


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Harry Potter and the Order of the Phoenix: An IMAX 3D experience opens with a record-smashing box office performance at IMAX theatres
3D-News Posted: Tuesday, July 17, 2007 (3:50 UTC) | Posted By: Webmaster


IMAX Corporation and Warner Bros. Pictures announced that Harry Potter and the Order of the Phoenix shattered virtually every opening box office record at IMAX® theatres during its debut, contributing $7.3 million of the $140 million that the film grossed at the domestic box office, from July 11 through Sunday, July 15. The picture also broke the record for IMAX's largest single day worldwide total at $1.9 million and posted a domestic opening per screen average of $80,500. Harry Potter and the Order of the Phoenix opened on 91 domestic IMAX screens and 35 international IMAX screens, making it the largest opening in IMAX's 40-year history, with a record-smashing worldwide estimated total of $9.4 million. The film's overall worldwide debut total was an estimated $333 million and it is scheduled to open in 17 additional international IMAX theatres in the coming weeks.

"The results from this film - in all formats - are outstanding. It's by far the strongest 'Harry Potter' title in the franchise, breaking records for both the Studio and IMAX," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "The increased number of IMAX venues and the first-time 3-D finale delivered a huge opening weekend win for the large screen format - we're thrilled for their achievement."

"This phenomenal opening illustrates how one of the world's most anticipated movies presented in IMAX's format can help drive theatre attendance, ticket sales and turn a film that is already a grand spectacle into a major event," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "With the success of the last two Harry Potter installments in IMAX and the debut performance of this one, it is clear that moviegoers clearly love to experience the Harry Potter movies in a magical way. We anticipate that The Order of the Phoenix will continue to play very well at IMAX theatres throughout the summer."

"The international response to this film has been phenomenal. We couldn't be more excited about the way moviegoers are responding to Harry Potter and the Order of the Phoenix in IMAX and conventional theaters all over the world, after only its first weekend," said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. "And adding the excitement of the 3D finale to a "Harry Potter" film in IMAX will keep international interest in this film and format going throughout the summer."

"Unprecedented advance IMAX ticket sales, sell-out IMAX shows and record-smashing IMAX box office results underscore the excitement for this film and a premium experience that cannot be replicated at home," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "This strong performance can be attributed to an outstanding job by the incredible film-making team led by David Yates and David Heyman, the talented team at Warner Bros. Pictures and a continuously growing IMAX distribution network."

3D Film Takes Audiences on Voyage to the Bottom of the Ocean
3D-News Posted: Sunday, July 15, 2007 (16:50 UTC) | Posted By: Webmaster


Lightspeed Design, Inc., in association with DeepSea Ventures, is pleased to announce the successful completion of the digital 3D Stereoscopic film, "DIVE! Manned Submersibles and the New Explorers."

Utilizing deep-ocean manned submersibles in the Pacific Ocean off the coast of Washington State, principle 3D photography for "DIVE!" was realized in late 2006 by stereoscopic filmmaker Lightspeed Design of Bellevue, Washington.

In order to fit into the small, three-person submersible, Lightspeed custom-engineered an opto-mechanical dual camera rig for two Panasonic HVX-200 High Definition cameras. The advanced rig creates precise control of camera offsets, which is determined by Lightspeed's 3D algorithms and proprietary live HD video streaming software (http://www.DepthQ.com).

During the voyage two lost shipwrecks were discovered 1000 feet below the surface. Both were fishing vessels, one of Japanese origin and the other most likely American.

The ships were located by DeepSea Ventures ("DSV"), a deep ocean exploration company based in Spokane, Washington. The research vessel Valero IV - Seattle, and submersible experts Nuytco Research Ltd. of Vancouver, BC, supported the mission.

"Finding the fishing vessels was an incredible experience," said Guy Zajonc, DSV's founder and veteran deep diver. "With my sons, I've had the chance to visit famous wrecks like the Titanic and the Bismarck, but here was something truly undiscovered."

About the Film

"DIVE!" is a stereoscopic 3D digital theater experience for aquariums, science and maritime museums that will inspire children and young adults to follow their sense of adventure and discovery. This 22-minute high-definition 3D film combines computer graphics and live-action to literally take the audience along for the ride as a unique expedition of "Citizen Explorers" voyage in submarines to the bottom of the ocean.

Viewers experience cutting-edge submersible technology and learn just what it takes from the professionals who handle them. Plunging beneath the waves, they share in the discovery and exploration of a shipwreck splayed out on the ocean floor, and witness inhabitants such as octopus, sharks, and enormous squid. Ultimately they experience firsthand nature's miraculous ability to create "fortune" from misfortune - to transform destruction into new life.

"Dive!" is narrated by Kenan Thompson of Saturday Night Live and opened June 21 at MOSI in Tampa, Florida.

Holography News to Publish 'Holography Bible' with Free Listings for Hologram Manufacturers
3D-News Posted: Tuesday, July 3, 2007 (5:47 UTC) | Posted By: Webmaster


Following the success of the "Directory of Currency Suppliers" and "Authentication Connections Directory", Reconnaissance International will be publishing the "Directory of Holography Suppliers" this winter. The guide will be the first of its kind for the rapidly changing industry, and is intended as the ultimate holography resource. Hologram manufacturers can be included in the listings free of charge if they submit their details before 15th September 2007. For more information about the "Directory of Holography suppliers" and to register your company, please visit http://www.holographynews.info/index.php?action=loadpage&levelno=-1&thestack=:&pageid=942&minisiteid=145

Reconnaissance International has previously published both the "Directory of Currency Suppliers" and the "Authentication Connections Directory", and now the holography industry is to get the same treatment. This November, the "Directory of Holography Suppliers" will be published at the Holo-pack•Holo-print conference, and the guide - the first of its type for the industry - promises to follow Reconnaissance's previous directories by becoming a 'bible' for the hologram world.

The directory, which will be distributed free of charge at the annual Holo-pack•Holo-print conference in Hong Kong, will feature detailed listings of hologram manufacturers and suppliers with different categories to help divide up the vast array of holographic products, systems and technologies that make up the holography industry. All hologram suppliers worldwide are allowed free listing to ensure the directory is as an exhaustive resource as possible.

The holography directory is carefully divided into the many differing types of technologies and functions. The guide will include separate sections for the markets covered (from hologram security and authentication to decorative types), services offered (including design along with origination - from e-beam to stereograms), production, finishing and products made (from holographic paper to tamper-evident labels). Every facet of holography is covered in the directory, ensuring it is the ultimate resource for the industry.

Holographic companies are also encouraged to make a stronger presence in the directory, with paid advertising slots available. This hologram industry advertising is available at a discount to Holography News subscribers and those exhibiting or sponsoring the Holo-pack•Holo-print conference.

Stereoscopy.com 3D-News (ISSN: 1612-6823) is published monthly by Stereoscopy.com, P.O. Box 102634, 70022 Stuttgart, Germany.
Editor-in-Chief: Alexander Klein.

Worldwide subscriptions to the electronic version of the Stereoscopy.com 3D-News are provided free of charge.

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