3D-News Archive July 2008


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CGArena, iZ3D, and MTBS Launch S-3D CG Art Contest for SIGGRAPH 2008
3D-News Posted: Wednesday, July 30, 2008 (12:02 UTC) | Posted By: Webmaster


Stereoscopic 3D (S-3D) is easily one of the most talked about technologies in the gaming market, and Meant to be Seen, CGArena, and iZ3D have teamed up to launch a special S-3D CG art contest at SIGGRAPH with the help of some exciting prizes put forward by leading industry members.

Stereoscopic 3D (S-3D) refers to the ability to display true volumetric 3D content through 2D media. Examples include explosions that pop out of the screen, and a sense of depth that makes players think they can reach inside the game. S-3D technology is quickly becoming the equipment of choice for avid gamers and has already shown as much as 3:1 revenue benefits over 2D theaters in the Hollywood cinema space with films like Beowulf 3D, Journey to the Center of the Earth 3D, and U23D.

"We wanted a fun way to show how easy it is to turn ordinary CG art into something visually exciting through stereoscopic 3D technology. Working with Meant to be Seen and CGArena to make this happen at SIGGRAPH made perfect sense for us," said David Chechelashvili, VP of Marketing for iZ3D LLC and makers of the leading stereoscopic 3D display and software driver solution.

Contestants are asked to submit stereoscopic 3D images of their CG artwork to a special page on www.CGArena.com. The left and right images must be in a minimum 1680X1050 resolution (16:10 aspect ratio) and in full color. To make this easier for artists, Meant to be Seen (mtbs3D.com) has written quick guides to help CG artists convert and/or capture their images in stereoscopic 3D.

Meant to be Seen is the foremost authority group on consumer stereoscopic 3D technology. It has quickly become the largest S-3D community in existence by working jointly with its members and partners to grow the stereoscopic 3D gaming industry through advocacy and business relationships. Their site features industry interviews, S-3D game reviews, active forums, game certification and a member driven massively multiplayer online game (MMOG) called MTBS Nations at War.

"It's a misnomer to think that stereoscopic 3D photography is difficult. We have two guides: one very basic, and the second more advanced depending on the artists' preference and goals. Even if submitted images don't come out quite right, we have the means to adjust and correct them in most cases," explained Neil Schneider, President & CEO of Meant to be Seen.

Similarly, www.CGArena.com is a leading graphics and animation portal where CG professionals and enthusiasts can read news and tutorials, download magazines, submit artistic work, find jobs and participate in contests like this. Members also enjoy exchanging ideas about animation, film, editing and more.

"We like a challenge and are really impressed by what stereoscopic 3D does for gaming and for the CG artistic form. We are excited to see what our members and contest participants come up with," said Ashish Rastogi, CEO of www.CGArena.com.

Sensio Signs Licensing Agreement With International Datacasting Corporation And Announces First Sale of Its Sensio 3D Cinema Decoding Technology
3D-News Posted: Sunday, July 27, 2008 (18:37 UTC) | Posted By: Webmaster


SENSIO Technologies Inc., inventor of the SENSIO®3D technology, announced the signing of a Licensing Agreement with International Datacasting Corporation ("IDC") for the integration of the SENSIO®3D cinema decoding technology into products for the digital cinema market. This agreement comes with the first sale of licenses for an initial deployment of 3D systems for 50 movie theatres to enable the broadcasting of live stereoscopic (3D) events.

"We are extremely pleased of this agreement with IDC and this initial order. It is a major milestone in our Live 3D development efforts and it secures our position as the industry leader in 3D content distribution," explains Nicholas Routhier, President and CEO of SENSIO. "IDC is a recognized world leader in the broadband delivery networks needed for this application and they have the manufacturing and international distribution we need to be successful. SENSIO has now reached a key phase in its development strategy, which not only allows us to generate more licensing revenues from our technology, but also improves our content offer for the consumer market."

"We are also delighted with this agreement" added Ron Clifton, President and CEO of IDC. "It builds on the excellent working relationship we have developed with SENSIO over the past year of working together strategically and significantly expands our product portfolio and addressable market potential. The SENSIO®3D technology is becoming the de facto standard in the digital cinema industry for the distribution and display of alternative content which is quickly becoming recognized as a new revenue source and business opportunity in the industry."

SENSIO and IDC have previously announced the launch of CineLive, an exclusive product developed specifically for market leader Access Integrated Technologies, Inc. in the United States. CineLive uses the SENSIO®3D cinema decoding technology integrated with IDC's SuperFlex DVB-S2 broadband satellite technology to enable the live broadcast of alternative 2D and 3D content, such as concerts and sporting events in addition to the service that AccessIT provides of delivering industry standard digital movie files to theatres. In a press release published on June 2, 2008, AccessIT announced the initial deployment of the CineLive solution to 50 theatres across the United States with plans to continue deploying in a total of 150 theaters by the end of 2008. "With this first implementation, we have secured our lead over the competition and increased our visibility, as we have agreement that the SENSIO brand will be shown during every presentation," added Mr. Routhier.

The Agreement provides exclusive rights to IDC for the worldwide digital cinema market, subject to meeting certain conditions agreed to between the two companies. Namely, SENSIO will get a fixed royalty per theater, as an intellectual property license, for the integration of its SENSIO®3D cinema decoding technology. The Agreement also allows IDC to use the SENSIO®3D technology in its own products and to sublicense the technology to qualified third party manufacturers. The SENSIO®3D technology has already been launched internationally by IDC as part of their SuperFlex Pro Cinema product line and is currently undergoing trials in Europe and Asia.

Ethan Schur of TDVision Systems, Inc. to Speak at the NAPTE LATV Festival On the Future of 3D
3D-News Posted: Sunday, July 27, 2008 (13:45 UTC) | Posted By: Webmaster


TDVision Systems, Inc., the leader in design and development of 3D digital infrastructures and visualization systems, announced that Ethan Schur, Director of Marketing for TDVision will be speaking at the NAPTE LATV Festival on Wednesday, July 30th. Expert on the state of the stereoscopic industry, Schur will be showcasing the future of digital stereoscopic 3D use in the home at this prestigious event which brings together content creators, agents, and studio, network, and new media executives together to celebrate the art and commerce of video content.
"NAPTE continues to remain on the cutting edge of technology by having TDVision Systems, the leader in digital home 3D speak at the LATV festival," said Rick Feldman, President and CEO of NAPTE.

"I am honored to be speaking at NAPTE this year," said Ethan Schur, Director of Marketing for TDVision Systems, Inc. "Stereoscopic 3D video and gaming is the holy grail of home entertainment and TDVision Systems is bringing it in full force with HD-3D offerings ranging from fully backwards compatible Blu-ray to broadcast," he continued.
Schur and TDVision focus on enabling mass adoption of 3D technology in the home. Schur will discuss how with compatible HD-3D the user can now decide how to watch broadcasts in 2D, 3D or on multiple 3D display devices. With 3D movies making money 3 to 1 in the box office he believes it is now time to take this immersive experience to the living room. Schur aggressively promotes a vision of digital S-3D convergence, where the applications of immersive video games, alternate reality, social networking, Web 3.0 and cinematic experiences merge in a compelling environment.

"The great immersive experience that digital 3D brings to the cinema can now be shared in your home theater. Stereoscope studios and TDVision Systems are both dedicated to the mass adoption of high quality 3D in the living room and on the go," said Jeff Pierce, CEO of Stereoscope, Hollywood's premiere 3D studio.

Since 2004 TDVision Systems has developed breakthrough stereoscopic 3D technologies to take high quality digital 3D to the home user, military applications and medical training applications. Named as one of the most compelling technologies of the year by the Chicago Tribune and CNET, TDVision is committed to bringing their 3D technology into every home and propel a media revolution.

SMPTE to Establish 3D Home Entertainment Task Force
3D-News Posted: Sunday, July 27, 2008 (13:28 UTC) | Posted By: Webmaster


The Society of Motion Picture and Television Engineers (SMPTE) is establishing a task force to define the parameters of a stereoscopic 3D mastering standard for content viewed in the home. Called 3D Home Display Formats Task Force, the project promises to propel the 3D home entertainment industry forward by setting the stage for a standard that will enable 3D feature films and other programming to be played on all fixed devices in the home, no matter the delivery channel. The inaugural meeting of the Task Force is open to entertainment technology professionals interested in participating in the effort, subject to available space (SMPTE membership not required). It takes place on August 19, 2008 and will be hosted by the Entertainment Technology Center (ETC) at the University of Southern California, near downtown Los Angeles.

"Digital technologies have not only paved the way for high quality 3D in the theaters, they have also opened the door to 3D in the home," explained SMPTE Engineering Vice President Wendy Aylsworth. "In order to take advantage of this new opportunity, we need to guarantee consumers that they will be able to view the 3D content they purchase and provide them with 3D home solutions for all pocketbooks."

The 3D Home Display Formats Task Force will explore the standards that need to be set for 3D content distributed via broadcast, cable, satellite, packaged media and the Internet and played-out on televisions, computer screens and other tethered displays. After six months, the committee will produce a report that defines the issues and challenges, minimum standards, evaluation criteria and more, which will serve as a working document for SMPTE 3D standards efforts to follow.

The first 3D Home Display Formats Task Force gathering will feature demonstrations of 3D technologies. All technology professionals in content creation and distribution, consumer electronics and entertainment tools and services who are considering joining the group are welcome to attend. Non-members will be asked to pay a small fee for the meeting, and ongoing participation in the work requires membership in the SMPTE Standards Community. Register at http://www.smpte.org

Introduction to Photoshop for Stereographers
3D-News Posted: Sunday, July 27, 2008 (13:21 UTC) | Posted By: Webmaster


Wednesdays July 23rd, 30rd and August 6th, 13th (7:00-9:30pm) at the 3D Center, Portland, OR, USA.

Most of the other classes offered by the 3D Center assume a basic working knowledge of Photoshop. If you have little or no prior experience using Photoshop but want to enter the exciting world of digital stereography, this is the class for you.

Not only will you learn techniques used in stereographic image creation, but you will also learn the fundamentals of the premier image manipulation software which can be used in all aspects of your creative endeavors.

You must either own or have access to Photoshop CS1 or higher, and there will be times available outside of the scheduled class sessions when students can come to the 3D Center and use its equipment and software.

For specific questions about your interest in this class, please contact the instructor Shab Levy directly by e-mail at shablevy@comcast.net

$50 General / $40 Friend of Center (level 2 or higher)

Register on-line at http://www.3dcenter.us/classes.html

3D Biz-Ex Releases Preliminary Agenda
3D-News Posted: Sunday, July 27, 2008 (13:13 UTC) | Posted By: Webmaster


Stereoscopic 3D is a hot topic of debate in theatrical and consumer electronics circles these days. If you want to learn more about the technical and business trends in 3D, see lots of 3D demonstrations, network with all the leading players, learn from tutorial short courses and participate in special 3D evening events, then plan to attend the upcoming 3D Biz-Ex event scheduled for September 29 - October 1, at the Sheraton Universal Hotel, in Los Angeles, California, USA.

3D Biz-Ex is positioned as the largest and most important 3D event in North America, encompassing all aspects of 3D content creation, distribution and display for consumer as well as professional applications. This year's event is expected to draw over 300 people with up to 40 exhibitors running over three days. A fourth day will be devoted to the quarterly meeting for members of the 3D @ Home Consortium - so it's nearly a full week of focused 3D activities.The event opens on Monday with two tracks of short courses including a series on the Workflow Tools for creating 3D content. The other series will focus on the basics of 3D Display Technology and include both existing products and products in development, as well as human factors considerations when utilizing 3D technology.

Beginning on Tuesday, September 30, over 25 key industry players will deliver presentations on the recent developments in the businesses surrounding 3D. 3D Displays product development presentations will cover products currently in the marketplace and how they are being received, as well as products that are not yet on the market and how they may change the landscape of the 3D business. Also on the first day, Content Creation will be addressed by industry experts to provide a sense of the maturity of the process, the economics of 3D content creation and the opportunities that 3D will create. Wednesday kicks off with an overview of the financial markets for 3D business enterprises, followed by another highly popular session on File Formats and Standards, both critical factors for rapid expansion of 3D. The afternoon will see presentations from individuals working in the fields of 3D Visualization, Gaming and Human Factors, and conclude with a roundtable session on other 3D activities that are convening around the world.

Special events with 3D immersion opportunities and industry networking are offered to round out the event and provide additional networking opportunities.

The 3D Biz-Ex Exhibits hall will be open on September 30 and October 1 to allow hands on demonstrations and intimate discussions with the exhibitors of products and technologies that are shaping the industry. The event will take place at the Sheraton Universal Hotel, just outside Universal Studios, in Los Angeles, California. For registration and more event information, please visit http://www.3DBizEx.com

Real Image ushers in Digital 3D Era into Indian Cinema
3D-News Posted: Sunday, July 27, 2008 (13:00 UTC) | Posted By: Webmaster


With the introduction of Stereoscopic Digital Cinema (3D), Real Image Media Technologies (RIMT), a pioneer in the Digital Cinema domain, has heralded a major resurgence of the film exhibition industry that is trying to draw the audience back into the movie theaters again. Following their recent major initiatives against movie piracy with the forensic watermarking system, Real Image has announced Stereoscopic digital playback capability (more commonly known as Digital 3D) on their Qube XP Digital Cinema servers, thus revolutionizing the industry forever.

3D Digital cinema can be experienced with both active and passive eyewear. The Active System has battery operated eyeglasses using Liquid Crystal Shutters that open and close rapidly to show each eye the appropriate image. The Polarizing System has the Left Eye and Right Eye images polarized differently and uses passive eyeglasses with polarizing filters to allow each eye to see the appropriate image. It also requires a silver screen to preserve the polarization. The Qube XPD digital cinema server supports both active and passive 3D technologies, enabling exhibitors to give their patrons the latest, most immersive movie experience available.

Already setting cash registers ringing across Hollywood with movies like Beowulf, Hannah Montana and Meet the Robinsons, Digital 3D has been touted as the next big thing in the entertainment industry. In fact, it is so immersive that music concerts and sports have already started cashing in on the experience that is said to be more spell binding than the live event. More than 20 Hollywood productions have already been announced on the 3D format, due for release over the next 2 years.

Commenting on Digital 3D Era, Mr. Senthil Kumar, Director - Real Image said, "With digital cameras and digital projection making 3D production and exhibition much more practical, we hope to be the catalyst that brings this additional dimension to Indian cinema. In the not too distant future, a substantial number of films will be made in stereoscopic 3D and this will not only keep the audiences coming back for more but also help defeat piracy."

Adds Mr. Jayendra Panchapakesan, Director – Real Image, "Digital cinema is today practical and cost-effective in production, post-production, distribution and exhibition. It enhances all aspects of cinema and offers the viewer an outstanding experience."

The Qube range of products is one of the top brands in the digital cinema industry in Hollywood and across the world. With over 700 installations worldwide, Qube Cinema’s end-to-end solutions provide the ultimate combination of quality, reliability, ease-of-use, security and flexibility. Designed from the ground up to operate in mission-critical applications, the architecture of the Qube product family has been conceived with the future in mind and provides an integrated workflow, from mastering to distribution, playback to reporting and archiving. Being almost entirely software based allows the Qube system to leverage developments in the computer industry and bring to the market format independent, powerful and flexible products.

iZ3D Sponsors Contest to 'Journey to the Center of the Earth' Movie Premiere
3D-News Posted: Tuesday, July 8, 2008 (5:23 UTC) | Posted By: Webmaster


iZ3D, LLC, designer, developer, and marketer of advanced 3D visualization systems, announced that throughout 2008 it will be sponsoring several 3D movie premiere night events at movie theaters across the nation. To kick-off the series iZ3D is sponsoring a contest for 100 lucky San Diego, California 3D fans to see "Journey to the Center of the Earth" on July 11th . For more information see http://www.iZ3D.com.

"To celebrate the building trend toward 3D viewing and the release of new 3D movie content, we are planning a series of fun 3D events for local graphic artists, gamers and 3D movie buffs. iZ3D will have personnel and 3D monitors on site to acquaint as many people as possible with the immersive home and business viewing benefits of 3D, " commented Thomas Striegler, CEO of iZ3D, LLC.

3D displays from iZ3D feature significant competitive and technical advantages over 2D display systems. Graphic artists will be able to create more realistic 3D images while viewing the design in 3D instead of 2D. The unique technology from iZ3D creates an adjustable 3D environment without causing eyestrain, spatial disorientation, or headaches. In 3D mode, viewers can see clear, bright, sharp 3D images or videos simply by wearing any of a variety of cool passive polarized glasses.

New drivers from iZ3D feature 64-Bit compatibility, CrossFireX and Open GL Quad Buffer support. Users can also "Test Drive" 3D effects on a 2D monitor with red and cyan anaglyph glasses.

Any existing PC equipped with a dual-output video card easily powers the 3D display. Specifications include: 1680 x 1050 resolution; up to 170-degree 3D viewing angle; 5ms response time; 700:1 contrast ratio; and 16.7-million colors. The iZ3D 22" widescreen, 3D monitor is available now.

AFA Music Group Completes Acquisition of 3D Eye Solutions, LLC
3D-News Posted: Sunday, July 6, 2008 (1:17 UTC) | Posted By: Webmaster


AFA Music Group, Ltd. announced that the Company has completed the acquisition of 3D Eye Solutions, a developer and integrators of stereoscopic and auto-stereoscopic three dimensional technologies for the film, television and video game industries. 3D Eye Solutions delivers a 3D experience without 3D glasses and the process simulates true natural depth that appears to project off the screen. The Company will market its innovative integrated technologies to major film, television and video game production companies.

3D Eye Solutions' technologies are being developed to integrate with film, television and current game consoles to produce auto-stereoscopic 3D images during viewing. The Company is developing software plugins to integrate with current computer applications and hardware appliances to integrate with professional and consumer level products. It will also provide consulting, integration and media content conversions for theme parks, trade shows, corporate venues, malls, airports, stadiums and other venues.

The Company is exploring multiple avenues in which to apply its technologies in the future such as mobile technology, home computers and 3D holographic projection systems. It is currently developing its console for distribution to the commercial market with a version for use in the home to be developed in the near future.

"The acquisition of 3D Eye Solutions by AFA Music Group will give us the access to a strong management team and capital in order for us to fulfill our business plan," stated Michael Gibilisco, President of 3D Eye Solutions, LLC.

"3D Eye Solutions is at the forefront of 'auto stereoscopic' three dimensional projection technologies. This acquisition will give increased value to both our Company and shareholder base," stated Marc Jablon, Chairman of AFA Music Group Ltd.

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