With the introduction of Stereoscopic Digital Cinema (3D), Real Image Media Technologies (RIMT), a pioneer in the Digital Cinema domain, has heralded a major resurgence of the film exhibition industry that is trying to draw the audience back into the movie theaters again. Following their recent major initiatives against movie piracy with the forensic watermarking system, Real Image has announced Stereoscopic digital playback capability (more commonly known as Digital 3D) on their Qube XP Digital Cinema servers, thus revolutionizing the industry forever.
3D Digital cinema can be experienced with both active and passive eyewear. The Active System has battery operated eyeglasses using Liquid Crystal Shutters that open and close rapidly to show each eye the appropriate image. The Polarizing System has the Left Eye and Right Eye images polarized differently and uses passive eyeglasses with polarizing filters to allow each eye to see the appropriate image. It also requires a silver screen to preserve the polarization. The Qube XPD digital cinema server supports both active and passive 3D technologies, enabling exhibitors to give their patrons the latest, most immersive movie experience available.
Already setting cash registers ringing across Hollywood with movies like Beowulf, Hannah Montana and Meet the Robinsons, Digital 3D has been touted as the next big thing in the entertainment industry. In fact, it is so immersive that music concerts and sports have already started cashing in on the experience that is said to be more spell binding than the live event. More than 20 Hollywood productions have already been announced on the 3D format, due for release over the next 2 years.
Commenting on Digital 3D Era, Mr. Senthil Kumar, Director - Real Image said, "With digital cameras and digital projection making 3D production and exhibition much more practical, we hope to be the catalyst that brings this additional dimension to Indian cinema. In the not too distant future, a substantial number of films will be made in stereoscopic 3D and this will not only keep the audiences coming back for more but also help defeat piracy."
Adds Mr. Jayendra Panchapakesan, Director – Real Image, "Digital cinema is today practical and cost-effective in production, post-production, distribution and exhibition. It enhances all aspects of cinema and offers the viewer an outstanding experience."
The Qube range of products is one of the top brands in the digital cinema industry in Hollywood and across the world. With over 700 installations worldwide, Qube Cinema’s end-to-end solutions provide the ultimate combination of quality, reliability, ease-of-use, security and flexibility. Designed from the ground up to operate in mission-critical applications, the architecture of the Qube product family has been conceived with the future in mind and provides an integrated workflow, from mastering to distribution, playback to reporting and archiving. Being almost entirely software based allows the Qube system to leverage developments in the computer industry and bring to the market format independent, powerful and flexible products.