3D-News Archive July 2009

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SENSIO's Patent Application is Allowed by the USPTO
3D-News Posted: Thursday, July 23, 2009 (17:15 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. announced that its pending patent application has just been allowed by the United States Patent and Trademark Office (the "USPTO"). SENSIO should soon receive its American patent number, covering the heart of the SENSIO® 3D technology. This acceptance is the result of SENSIO's request for continued examination to enable official evaluation by the USPTO of prior art documents.

"We are very pleased that the USPTO has come to the same conclusion as SENSIO's management, and that it has deemed the prior art documents presented to be not pertinent. The American patent office has once again confirmed the legitimacy and the solidity of our intellectual property," states Nicholas Routhier, President and Chief Executive Officer of SENSIO.

The patent application filed by SENSIO covers its technology for distribution and formatting of stereoscopic content for various 2D and 3D screens. Basically, it covers the method developed and marketed by SENSIO over several years, which enables distribution of 3D content over conventional 2D distribution channels.

SENSIO Expands Its 3D Live Network For Digital Cinema In Europe and Participate in Eutelsat's First Paying 3D Live Concert
3D-News Posted: Thursday, July 23, 2009 (17:11 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. announced the continued expansion of its 3D live roll-out in high definition for digital cinemas throughout Europe. The announcement was made following a flawless 3D live satellite broadcast of the Julien Clerc concert on July 16th to four locations across France. Julien Clerc is a leading French entertainer with a broad following throughout France and Europe.

The concert was broadcast live to multiple digital theatres in high definition 3D along with high quality and crisp images. Fans were amazed with the level of quality and comfort of 3D viewing and enjoyed a real immersive 3D experience. The event was broadcast by OpenSky, who purchased and installed International Datacasting Corporation's ("IDC") Pro Cinema 3D live Decoders equipped with leading SENSIO® 3D technology. This equipment is an add-on to the existing digital cinema broadcast network previously provided to them by IDC.

As part of their digital cinema service offering, OpenSky has formed the 3D Stereoscopic group (3DSG), a partnership with dBW Communication and Eutelsat for the end-to-end production and distribution of 3D live events across Europe.

"Our technology is deployed worldwide, through various satellite enabled theatre networks in America, Europe and Asia, which confirms our position as the global leader in becoming the de facto standard. The global network we are creating enables 3D live broadcasting around the world, and we are extremely proud to have been selected by Eutelsat, one of the world's leading satellite operators, for the continued expansion of the SENSIO®3D enabled digital network", said Nicholas Routhier, SENSIO's President and CEO.

SENSIO Signs A Licensing Agreement With Hyunday IT - SENSIO 3D Technology Integrated Into Its 3D Televisions
3D-News Posted: Thursday, July 23, 2009 (17:05 UTC) | Posted By: Webmaster

SENSIO Technologies Inc., inventor of the SENSIO® 3D technology, announced that it has signed a licensing agreement with manufacturer Hyundai IT Corporation ("Hyundai IT") for integration of SENSIO's technology into Hyundai IT's LCD HD 3D televisions, developed for the consumer electronics market. Consumers will be able to obtain televisions that integrate SENSIO® 3D decoding technology in the fall of 2009. Hyundai IT plans to market this television model in the American, European and Asian markets.

"We are delighted to work with SENSIO, a real partner that has been working non-stop for ten years toward the evolution of the 3D industry and on the development of the consumer 3D market. By choosing SENSIO, we acquire access to a robust technology, one of the largest libraries of home 3D content in the world, and a team that contributes to the success of the 3D industry, thereby collaborating in the success of our own marketing initiatives", says Heejung Kim, Chief Technological Officer of Hyundai IT.

"We have received numerous requests from broadcasters, particularly Europeans, who want access to 3D televisions that integrate our technology. Following the initiatives we have undertaken, we are very pleased to announce our collaboration with Hyundai IT, a leader in the industry, and to make available to the marketplace a first 3D television model to integrate our technology. We now have a quality product to offer, one that will be available in the very near future. We are confident that it will accelerate the development of 3D broadcasting projects among the various content distributors, such as television networks and cable TV distributors", explains SENSIO President and Chief Executive Officer Nicholas Routhier.

The contract provides for quarterly royalty payments for each of the units sold, and the royalty amount is established based on annual sales volume. The financial terms will not be disclosed for competitive reasons.

Samsung and NVIDIA Unveil 3D Vision for the Middle East
3D-News Posted: Tuesday, July 14, 2009 (15:15 UTC) | Posted By: Webmaster

Samsung Electronics Co., Ltd., the number one worldwide brand of LCD monitors, together with NVIDIA, world leader in visual computing technologies, announced the launch of 3D Stereoscopic technology in the Middle East. The bundled 3D kit comprising of a Samsung 2233RZ monitor, NVIDIA high-tech wireless glasses, a high-power IR emitter and advanced software, combine to form the foundation for a new consumer 3D stereo ecosystem for gaming and home entertainment PCs.

"We are pleased to be partnering with NVIDIA to offer consumers in the Middle East the first 3D vision package," said Madhav Narayan, Head of IT Division, Samsung Gulf Electronics. "As entertainment content becomes more readily available, the need for hardware technology to support increasing volumes of software content becomes more important. Combining NVIDIA's 3D technology with Samsung's LCD monitor creates an optimal viewing tool - for uses ranging from teaching and using 3D modeling to playing the latest video games and watching movies."

Mr. Serge Lemonde, Director of Marketing, NVIDIA- EMEA and India commented, "3D Vision will form the foundation for a new consumer 3D stereo ecosystem for gaming and home entertainment. For gamers, 3D Vision for GeForce represents a whole different way of experiencing the game, and for developers, it unlocks the potential of making the game literally pop off the screen. It brings a whole new dimension to photos, movies and games, transforming them into a mind-blowing stereoscopic 3D experience which is truly immersive".

The Samsung 2233RZ monitor boasts the refined, streamlined and unique design, in addition to its top-class performance, that consumers have come to expect from Samsung products. The display is housed in a thin, glossy black bezel that is a stylish accent to any environment. It provides a compelling 3D experience with incredible picture quality, and users can now set up a shortcut key to easily shuttle between 2D and 3D.

With the environment in mind, Samsung built in an off timer function for energy-saving benefits, enabling the monitor to shutdown at set times. Unlike many other widescreen monitors, the Samsung 2233RZ displays 5:4 and 4:3 images at accurate aspect ratios without enlargement or distortion.

The 2233RZ, in conjunction with NVIDIA's advanced software, automatically converts over 350 games to stereoscopic 3D without the need for special game patches. High-tech active shutter glasses from NVIDIA, designed with top-of-the-line optics, deliver double the resolution per eye and ultra-wide viewing angles than passive glasses. In addition, the new pure 120Hz LCD monitors unlock crystal-clear, flicker-free stereoscopic 3D gaming that provides 60Hz per eye.

The 3D glasses are designed so that users can simultaneously wear prescription glasses comfortably. This ensures that users with corrective eyewear can view fully-immersive stereoscopic 3D. The glasses are easily powered over a standard USB cable and can last an entire week without a recharge, which helps to minimize battery replacement. In addition, NVIDIA's "The Way It's Meant to Be Played" program ensures that future games will support 3D Vision.

SGO unleashes Equaleyes for Mistika - Fully Automated, Real Time Stereo 3D Alignment
3D-News Posted: Sunday, July 12, 2009 (15:18 UTC) | Posted By: Webmaster

SGO Mistika now boasts "Equaleyes", the industry's fastest and most capable automatic stereoscopic image matching tool. Equaleyes provides fully automated functions for correcting discrepancies between left and right images, caused by differences in cameras, lenses and stereo rig systems.

Mismatches between left and right images are a fact of stereoscopic life and are caused by a variety of inherent shooting variables such as mismatched lenses and stereoscopic camera rigs that do not have the two cameras perfectly aligned. These result in a pair of images where one has a size, position or rotational difference with respect to the other. They are known collectively as geometric misalignments and must be removed by perfectly matching the left and right images together. If they are not matched, the audience will experience discomfort while watching misaligned stereo content, which in turn results in viewer fatigue and headaches. Manual alignment of Stereo 3D material is an extremely time-consuming process and can account for a large proportion of a post production budget, if attempted.

Miguel Angel Doncel, CEO of Mistika's manufacturer SGO, explains further: "Equaleyes is designed to ensure that of a given post production budget or schedule, the smallest amount of time is used up on the technical aspects of alignment, conforming including all the mundane, but necessary processes as well. This allows the majority of the time to be spent creatively - and there are plenty of creative tools in Mistika for that! Our driving force is to simply empower our artists and operators to create the very best content by providing them with the fastest and most flexible tools possible."

Mistika's Equaleyes technology builds on Mistika's already famous ability to rapidly align stereo images, with the results being immediately playable and usable in real time. Equaleyes provides an automatic assessment of the geometric errors between left and right images, using advanced proprietary image recognition technology. This assessment then generates settings to correct not just positional, rotational and scale differences, but also "key-stoning" challenges. The assessment takes barely half a second to compute after which, the corrected shot can be played, or used immediately in real-time, with no further rendering.

In addition, Mistika also features a two-step colour matching algorithm. The first will colour-match the majority of stereo 3D shots by creating an overall colour grade to match one eye to the other (or both to a common point). The second step, where needed, executes a pixel-by-pixel match in order to repair stereo oddities such as polarised light that creates spot-differences in textures between images.

The practical effect of Mistika's unique Equaleyes technology, coupled with it's amazing real time processing of the result, has wide-ranging implications to massively improve the efficiency of stereoscopic productions. British Sky Broadcasting (BSkyB) was among the first broadcasters to be able to make use of the new technology in their ground-breaking coverage of The Royal Wedding of the Duke and Duchess of Cambridge recently in Stereo 3D. Nicholas Recagno, Stereoscopic 3D Mistika Artist who also worked on the Royal Wedding project at BSkyB affirms: "Equaleyes is a massive time saver for Stereo 3D post and ensures that only the best 3D ever leaves a Mistika suite." Working to an incredibly tight timetable, as the coverage was broadcast on the Tuesday after the Royal Wedding weekend, meant that correction of stereo material and offline editing had to happen in parallel. The offline editor worked directly from the camera rushes while, at the same time, BSkyB's Mistika systems corrected many hours of rushes from every camera. At the completion of the edit session, Mistika created an instantaneous 3D conform from the camera rushes it had loaded, along with the stereo corrections that had been added. BSkyB's lead stereographer Francisco Ramos said: "It would have been impossible to correct that amount of material in such a short space of time, to Sky's exacting standards, on any other system. Mistika remains without a doubt, the fastest and most productive finishing and workflow system around."

Steve Shaw, CEO of Light Illusion and SGO Partner confirmed: "Automated correction of Stereoscopic eye disparities is something of an often quoted function, but very few systems and features deliver on their claims of promises. Mistika's Equaleyes is the first automated geometry and colour fix solution that actually delivers beyond what it promises - and it works brilliantly too."

The Equaleyes functionality is immediately available and has been added to Mistika Version 6's post production and Mistika "Live" versions.

Quantel confirms attendance at IBC 2009 - New developments in post production, broadcast and Stereo3D on show
3D-News Posted: Thursday, July 9, 2009 (14:48 UTC) | Posted By: Webmaster

Quantel announced that it will be exhibiting at IBC 2009 (Conference 10 - 14 September, Exhibition 11 - 15 September, RAI Centre, Amsterdam). The stand will highlight the latest developments across Quantel's range of post production, broadcast and Stereo3D systems.

"We're all very much looking forward to many positive meetings with our customers and prospects at the show," said Steve Owen, Quantel Director of Marketing. "In coming to our decision to participate at IBC, we took account of our customers' wishes, who've all expressed a desire to meet with Quantel at the show. We will be showing and discussing some important new developments that are just now finding their way out of our R&D lab.

"What is also clear from talking with many of our customers and prospects is their very real concern about the environmental impact of these large events and how to minimise this," Owen continued. We'll be addressing these issues at IBC in terms of how we build, staff, transport and re-use our stand, thereby ushering in a more sustainable approach to exhibiting."

Further details of the Quantel products and new developments on show will be released over the coming weeks.

SIGGRAPH Announces Stereoscopic 3D Cinema and Home Theater Trends
3D-News Posted: Wednesday, July 8, 2009 (16:43 UTC) | Posted By: Webmaster

SIGGRAPH 2009 will present a dynamic line-up of speakers and sessions that will discuss trends and future directions for Stereoscopic 3D both for the Hollywood movie industry as well as for the general public home theater experience.

"Stereoscopic visuals are a hot topic right now. The Computer Animation Festival programming aims to give the attendees, whether they have a technical or a general entertainment interest in 3D, a full view of what is happening with the genre, both artistically and technically as it evolves," stated Carlye Archibeque, SIGGRAPH 2009 Computer Animation Festival Executive Producer. "Stereoscopic filmmaking is a technology that is going to go from the cinema experience to the home theater environment faster than we expected, and this content will provide the information needed to understand what's coming in the very near future."

Following are only some of the highlights of this content:

3D to the Home: What Can Possibly Go Wrong?

Peter Ludé, Senior Vice President, Engineering, Sony Electronics

There are over two million 3D-ready televisions already in US households, but the industry remains divided about delivering stereoscopic content to the home. How much programming will be available, how will it be delivered, and by when? Will consumers need to wear those funny glasses? Will the world adopt 3D standards, or will competing formats emerge? Will the images on the small screen look as good as in the cinema? Peter Ludé will review these thorny topics and address the technical, business, and creative decisions that will be required over the next few years in the transition to 3DTV.

Visual Storytelling in Three Dimensions

Bob Whitehill, Stereoscopic Supervisor, Pixar Animation Studios

In combination with other visual techniques such as color and composition, stereography (if used wisely) can enhance mood, evoke emotion, and draw an audience further into a film's story. Using examples from UP, Toy Story, and Toy Story 2, Bob Whitehill discusses the use of 3D as a visual storytelling device in Pixar's films.

Cloudy With a Chance of Meatballs: Making Mouthwatering 3D<7u>

The Sony Pictures Imageworks production team discusses and demonstrates the creative and technological elements that helped them achieve the most delicious event since macaroni met cheese. This behind-the-scenes look at the making of an epic food-filled film featuring food clouds and spaghetti twisters reviews the early design decisions that drove the look of the film, the global illumination renderer used to bring the movie to life, and more. Plus, there will be a special first-time screening of major portions of the film during conference week.

Additional 3D programming will focus on Production Sessions that take the festival attendees behind the scenes into the production pipeline of a variety of this year's 3D films, including: Coraline, Monsters vs Aliens, G-Force, and key 3D sequences from the upcoming September release, Cloudy with a Chance of Meatballs. Additional programming will focus on the developments in stereoscopic gaming, scientific and biomedical research, and the evolution of 3D standards for film, broadcast, and the home.

For detailed information on the entire program, visit http://www.siggraph.org/s2009/computer_animation_festival/stereo/index.php

4th National Meeting of the Società Stereoscopica Italiana
3D-News Posted: Tuesday, July 7, 2009 (14:20 UTC) | Posted By: Webmaster

On the weekend of Saturday the 8th and Sunday the 9th of August 2009, the the Società Stereoscopica Italiana (SSI) will hold their 4th national meeting in Cortona, Italy.

This year's public session (free entry, thanks to the City of Cortona), will consist in exhibits from 10 AM to 1 PM, and from 4 PM to 8 PM, and projections from 21 PM to midnight.

Cortona is a fresh, small, artful town on a Tuscan hill, and is easy to reach: about midway between Florence and Rome (Cortona-Camucia Railway station), and between Perugia and Siena (freeway).

For more information about the SSI, see http://www.ssi-3d.it

LIGHTIRON Digital buys Pablo 4K S3D color correction and DI system
3D-News Posted: Tuesday, July 7, 2009 (14:16 UTC) | Posted By: Webmaster

LIGHTIRON Digital, LLC, a new file-based post production company headquartered in Los Angeles, USA, has purchased a Quantel Pablo 4K non-linear color correction and DI system. LIGHTIRON will deploy the Pablo on a wide range of data-centric projects from studio features, commercials, music videos, stereoscopic 3D, independent films and episodic television.

The Pablo is equipped with the stunning Neo control panel and Quantel's award-winning Stereo3D toolset.

"LIGHTIRON seeks to equip progressive talent with a new post production framework, and Quantel is an integral component of this effort. The Pablo empowers us to develop new workflow sequences for clients that eliminate redundant tools and operators. Working closely with Quantel enables us to capitalize on the revenue opportunities that exist in the market today," said Michael Cioni, LIGHTIRON’s Co-Founder.

"LIGHTIRON Co-Founders Michael and Peter Cioni will further advance the level of inventiveness and quality offered by a high-end facility and will bring the production community a creative and inviting new facility with top-notch talent," said Eric Thorne, Quantel VP of Sales.

Lightspeed Releases New Family of DepthQ HD 3D Video Software
3D-News Posted: Monday, July 6, 2009 (15:12 UTC) | Posted By: Webmaster

Lightspeed Design, Inc. announced the release of its new DepthQ® family of stereoscopic software for state-of-the-art capture and playback of HD 3D media. DepthQ® HD 3D software has been successfully serving hundreds of professional clients in corporate, entertainment, medical and industrial applications since 2002. That software has now evolved into the new DepthQ® family of stereoscopic software - DepthQ®Capture and DepthQ®Player.

Simply that DepthQ® is the only 3D software package capable of low-latency (66ms), real-time monitoring with simultaneous capture, highly efficient GPU image processing and smooth, high resolution media playback. Lightspeed's experience in 3D display technology and filmmaking, combined with their deep understanding of stereography and image processing, led them to develop their own toolsets to capture, process, configure, and playback HD 3D imagery with greater flexibility, efficiency, and accuracy. Lightspeed's unparalleled features, set DepthQ®Capture(TM) and DepthQ®Player(TM) far above the competition.

DepthQ®Capture(TM) is a powerful software solution for the precise capture, recording and monitoring of stereo 3D video from two simultaneous camera inputs (Analog, HD-SDI, HDMI, FireWire or USB) at dual HD resolution. Features include low-latency, real-time monitoring, a camera alignment aid and visual overlays to assist in optimizing your 3D effects for various target playback screens.

DepthQ®Capture(TM) captures your two independent camera video sources, concatenates them together as an above/below image to preserve sync, processes the result - applying any scaling and compression required - and then serves the final stereo data as a single data stream to any 3D (or 2D) monitoring device at the required resolution, frame rate, and encoding standard for that display.

DepthQ®Player(TM) is a feature-packed software solution for the high-quality playback of stereo 3D movies from a standard PC. Easy to use and designed from the ground up as a professional product, DepthQ®Player(TM) combines efficient code architecture and superior throughput for high-bandwidth playback of either locally stored or URL-accessible stereoscopic movies, as well as 3D streaming IP video (MPEG2-TS RTP/UDP). DepthQ®Player(TM) delivers the most comfortable-to-view stereo 3D experience possible, and allows cost-effective viewing of high-resolution stereoscopic media in a wide variety of environments - from remote 3D viewing stations, operating rooms and conference rooms to 3D cinemas, museum exhibits, portable theaters, motion simulators, corporate events and trade shows.

Features include:

  • Flicker-free 120 Hz stereoscopic 3D video
  • Input Formats - above/below, side-by-side, interlaced and more.
  • Output Formats - Page-flip, DLP checkerboard, dual output, interlace and more.
  • DepthQ® Alignment (real time X-Y stereoscopic parallax adjustments)
  • Time Dependent Event Editor (IN/OUT points, Parallax changes)
  • Time Code Capability
  • DMX-512 Control of External Devices
  • Cg GPU Image Processing (cornerstone, edge sharpening, contrast, brightness, etc.)
  • Depth Reference MarksDepthQ®Player(TM) software uses Microsoft Direct Show infrastructure working with codecs like Windows Media Player, MJPEG, MPEG-2, and H.264 and is compatible with NVIDIA GeForce 3D Vision and NVIDIA Quadro.
DepthQ®Player(TM) is available in three configurations: Lite, a free-to-download evaluation version incorporating a subtle watermark, with restricted playlength and functionality; Standard, a licensed commercial version at 720P resolution per eye; and Pro, a licensed professional version at full 1080P resolution per eye.

Disney Interactive Pioneers 3D Console Experiences This Summer
3D-News Posted: Wednesday, July 1, 2009 (23:19 UTC) | Posted By: Webmaster

Three-dimensional experiences are taking over the film experience at movie theaters in 2009 and Disney Interactive Studios is leading the way in video games by introducing innovative stereoscopic 3D features in two of its premier games this summer. G-FORCE and TOY STORY MANIA! both feature revolutionary innovative experiences using 3D technology and are the first games for next-generation systems to fully feature three-dimensional stereoscopic technology.

G-FORCE and TOY STORY MANIA! allow the player to choose to turn on special 3D features in the games while wearing the enclosed 3D glasses. Using the anaglyphic 3D glasses, players will see the action extend forward from their television screens in a three-dimensional perspective while playing the games. Two sets of 3D glasses will be enclosed in each package for players to experience visuals that seem to pop out from their television sets. The glasses enable both players to experience 3D during a two-player TOY STORY MANIA! game or for an accompanying family member to view that perspective in G-FORCE. Both standard video game 3D graphics and the stereoscopic 3D experiences are offered in the games and can be changed by the player.

"Three-dimensional technology drives the future of entertainment and Disney Interactive Studios is leading the way in video games," said Brian Leake, vice president of technology, Disney Interactive Studios."The stereoscopic 3D innovation in G-FORCE and TOY STORY MANIA! adds to the already fun video game experiences for a wide audience and extends the gameplay by creating entirely new options for players."

Rob Neuman, a leading expert in 3D technology and supervisor at Walt Disney Feature Animation, consulted on the 3D effects in the G-FORCE video game with Disney Interactive Studios and developer Eurocom. Neuman has advised on the 3D aspects of numerous Disney animated feature films.

"Like the 3D effects in some feature films, the goal for adding 3D in G-FORCE enabled the two miniature creatures - guinea pig Darwin and housefly Mooch - to appear to come forward from the screen, which creates a unique experience for the player," said Neuman."The dawn of three-dimensional technology in films has taken over the Cineplex and it's obvious that video games are the next medium to see this trend."

G-FORCE, inspired by the film of the same name from Walt Disney Pictures and Jerry Bruckheimer Films, will be available in 3D on the Xbox 360 video game and entertainment system from Microsoft and PLAYSTATION 3 computer entertainment system on July 21.

TOY STORY MANIA!, exclusive for Wii, is inspired by the popular new four-dimensional attraction in both Disneyland Resort and Walt Disney World Resort. Players can experience their favorite moments from the attraction in eye-popping 3D from the comfort of their living rooms with family and friends. The popular Pie Throw game from the attraction is represented in the TOY STORY MANIA! training level, and five additional levels based on the attraction are available as unlockables in the game's story mode. TOY STORY MANIA! will be available in Fall 2009.

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Editor-in-Chief: Alexander Klein.

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