3D-News Archive August 2009


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Barco installs collaborative visualization at Electrolux
3D-News Posted: Monday, August 31, 2009 (12:18 UTC) | Posted By: Webmaster


Barco, a world leader in visualization for design and collaboration purposes, recently completed a two-part installation for household appliance manufacturer Electrolux in its Southern European headquarters. The Barco display systems consist of two single-projector, ultra-high resolution display walls. One is an active 3D stereo display system, while the other offers a native 10 megapixel resolution. Both systems are used for design review and collaborative team work.

Electrolux is a leading manufacturer of both professional and home appliances. It is known under various other brand names across the world as well, such as AEG, Zanussi and Frigidaire. To drive down design costs, Electrolux realized that 3D stereo and ultra-high resolution offered a viable alternative to expensive real-life prototyping. To be able to do this in its Southern European headquarters, Electrolux needed the right display technology.

Together with integrator Cadland, Electrolux selected Barco. "We were familiar with Barco's high standard in image quality," explains Thomas Johansson, Design Director for Major Appliances Europe at Electrolux, "but what they offered went beyond these expectations. Their proposed systems were cost-effective and space-efficient, yet offered the best in terms of resolution and versatility."

Barco designed and installed two systems at Electrolux. One is a 5 m wide CADWall driven by a single active 3D stereo Barco projector. This three-chip DLP, 12,000 lumens projector has a native 1080p HD resolution that can project any mix of 2D and 3D sources simultaneously. Thanks to its compatibility with Barco's XDS collaboration software, engineers can display and cross-analyze all design content they need in a Windows desktop environment.

The second CADWall, with a 3.4 m wide screen, is powered by Barco's native 10 megapixel projector. Based on liquid crystal on silicon (LCoS) technology, it offers the extremely high contrast ratio and color quality needed to display picture-perfect design content that looks as real as possible.

"Thanks to Barco's display technology and collaboration software, we're able to kill two birds with one stone," explains Mr. Johansson, "On the one hand, they offer the sense of realism needed to accurately predict the look and feel of our products – in 3D as well as 2D. On the other hand, their XDS software makes it extremely easy for our teams to improve their collaboration and speed up decision-making."

The Patent Covering Sensio 3D Technology is Isued by the USPTO
3D-News Posted: Monday, August 31, 2009 (10:31 UTC) | Posted By: Webmaster


SENSIO Technologies Inc. ("SENSIO"), inventor of the SENSIO® 3D technology, announced that it has obtained its U.S. patent number (#7,580,463). This is the final step confirming that SENSIO's technology is now patented in the American market. Following the delays encountered with regard to issuance of the patent, the United States Patent and Trademark Office (USPTO) is granting an extension of 600 days so that the patent will be valid for a longer period. The patent will be valid starting from the date of filing of the patent application, which was in 2003, and will remain valid for twenty years not including the extension period.

The patent obtained by SENSIO covers more than just the SENSIO® 3D technology. It gives SENSIO exclusive operating rights over its whole method of compression, decompression, formatting and playback of stereoscopic content for various 2D and 3D screens, and applies to the markets for home theater, professional movie theaters, personal computing and mobile telephony.

"Our intellectual property is at the heart of our licensing strategy, so this patent is a major tool that will greatly facilitate the implementation of that strategy. Also, due to the scope of our patent, it enables us to explore new application development possibilities in order to make our intellectual property respected in various markets", says Nicholas Routhier, President and Chief Executive Officer of SENSIO.

Dashwood Cinema Solutions Adds New Stereoscopic Workflow to FxFactory Product Line
3D-News Posted: Monday, August 31, 2009 (10:28 UTC) | Posted By: Webmaster


Noise Industries, developer of visual effects tools for the postproduction and broadcast markets, announced that new development partner, Dashwood Cinema Solutions, has released its first FxPack; Stereo3D Toolbox for Stereoscopic 3D mastering. Created by Dashwood Cinema Solutions founder, Tim Dashwood, Stereo3D Toolbox is an FxFactory powered plug-in designed to work with Adobe® After Effects® CS3 / CS4, Apple® Final Cut Pro®, Apple® Motion® and Apple Final Cut® Express applications. With Stereo3D Toolbox, artists can easily output their media to a wide range of Stereoscopic 3D formats (side by side, over/under, checkerboard, interlace, anaglyph) as well as manage the demuxing of side by side, interlace and over/under formatting. Comprehensive compositing features and capabilities include keyframeable x, y, z-axis convergence, individual left/right eye scale, color correction, selective flip/flop, reframing and "auto scale" compensation.

"Stereo3D was the main buzzword at this year's NAB convention," says Niclas Bahn, director of business development, Noise Industries. "It is definitely the hot topic of the year. We are ecstatic to expand our network of plug-in developers and adding the capabilities of Stereoscopic workflow to our product line."

"I have been waiting years for someone to develop a Stereoscopic 3D mastering solution for both After Effects and Final Cut Pro," says Tim Dashwood. "The efficiency and stability of the FxFactory platform allowed me to easily build a Stereo3D plug-in that supports all of the various 3D monitors. I am excited to be a part of the FxFactory family and continue to develop new applications to enhance our user base."

Stereo3D Toolbox FxPack Feature Highlights

  • Input formats: separate left/right, side by side, over/under & interlace
  • Output formats: side by side, over/under, interlace, checkerboard, anaglyph
  • Customizable Anaglyph controls (Red/Cyan, Blue/Yellow, Green/Magenta)
  • Convergence controls for x, y, z axis and individual left eye/right eye zoom
  • Auto Scale function automatically compensates for convergence settings
  • Master Reframing function for scaling and x/y reframing
  • Individual Image controls for balancing left and right eyes to each other
  • Flip, Flop & Swap controls for both eyes (ideal for beam-splitter 3D rigs)
  • Split Field feature to maintain resolution of converged text in over/under mode
  • Fully compatible with YouTube's new "yt3d:enable=true" tag
  • Accepts input from clips acquired with a DSLR and the Loreo 3D Lens in a Cap as well as products such as Cineform®'s neo3d or the Inition Stereobrain Processor
  • Support for super-white
  • Presets can be saved to hard drive for future use
Availability and Pricing of Stereo3D ToolBox FxPack
Stereo3D Toolbox FxPack can be purchased at http://www.stereo3dtoolbox.com/ for $389 USD. A watermarked Stereo3D Toolbox demo can be downloaded from the Noise Industries website (http://www.noiseindustries.com).

Adobe® After Effects CS3, Apple Final Cut Studio 2 and Apple Final Cut Express 4 users can also sample hundreds of other FxFactory plug-ins by downloading the free 15-day trial version of FxFactory from: http://www.noiseindustries.com/fxfactory

3D professionals are gearing up for 2010
3D-News Posted: Monday, August 31, 2009 (10:20 UTC) | Posted By: Webmaster


imagina, "The European 3D Simulation and Visualisation Event" and Europe's foremost meeting place for the 3D industry, will take place in Monaco from 3rd to 5th February 2010.

Following a 30 % increase in the number of exhibitors who attended the last edition, imagina 2010 will feature a larger exhibition area, offering exhibitors and visitors alike a top-quality opportunity to network and do business.

Experience the new Exhibition Hall, open only to professionals, and share your expertise in using and developing 3D technologies and solutions through a programme of round table discussions, Privileged Information Meetings, workshops and special events.

Gerald Marks Career Retrospective: 35 Years in 3D
3D-News Posted: Monday, August 31, 2009 (10:08 UTC) | Posted By: Webmaster


The School of Visual Arts in New York City is hosting a career retrospective for New York Stereo Society member Gerald Marks through September 17. A wide variety of works from his 35 years as a stereoscopic artist will be exhibited in the 7th floor gallery of their building at 132 West 21st Street.

Electronic Arts Developer Joins S-3D Gaming Alliance (S3DGA) Advisory Board
3D-News Posted: Sunday, August 30, 2009 (20:49 UTC) | Posted By: Webmaster


What began as a surprise announcement at SIGGRAPH 2009 has quickly become an industry-wide movement to ensure the adoption of stereoscopic 3D (S-3D) gaming in consumer homes around the world.

"When I saw 'Need for Speed SHIFT' in stereoscopic 3D at SIGGRAPH, I was impressed. The audience was blown away by how well 'SHIFT's' immersive cockpit was represented by the 3D tech, and we see a great future for S-3D in games. We need an industry-wide standard for S-3D gaming, and S3DGA has the drive and experience to push this forward. All developers and manufacturers should participate," said Habib Zargarpour, Senior Art Director for Electronic Arts Inc. (NASDAQ: ERTS).

As a Senior Art Director for "Need for Speed," Habib Zargarpour's game development credits also include "Need for Speed: Most Wanted," "James Bond 007: Everything or Nothing," and "Need for Speed Underground." His diverse film background includes work with IMAX 3D, and a whole range of visual effects work for projects such as "Star Wars: Phantom Menace," "The Perfect Storm," "Twister," "Star Trek: First Contact," "The Mask," and several more memorable films.

Neil Schneider, the President and CEO of S3DGA, is best known for his pioneering work on Meant to be Seen (www.mtbs3D.com), the world's leading website focused on stereoscopic 3D gaming and entertainment.

"When game developers purposely support just one or two S-3D solutions, the message is that stereoscopic 3D gaming is just a technology demo. We can do better! With XBOX, PS3, and PC gaming now available in S-3D, our industry has grown large and diverse enough to get well beyond this stage. It's an honour that Electronic Arts is helping S3DGA fulfill its mandate, and with the industry's backing, the S-3D gaming standard will happen," said Schneider.

An introductory S3DGA meeting will be held 5:30PM PST September 17th at the 3D Entertainment Summit. Meeting participation is free, and S3DGA meeting attendees qualify for a 25% discount on summit registration when they use the "S3DGA" discount code. Attendees are encouraged to RSVP via members@s3dga.com because space has grown very limited.

"I am overwhelmed by the progress made in the last year in the 3D gaming world, and we are excited to be part of the next logical step by helping launch The S-3D Gaming Alliance at this year's 3D Entertainment Summit," said Bob Dowling, 3D Entertainment Summit Founder.

Confirmed meeting speakers include Electronic Arts, Blitz Games Studios, XpanD, DDD, and more. Additional members on record include Jon Peddie Research, iZ3D, TDVision Corp., and Sensio.

'Students of the 3D Center' and 'A Stereoscopic Atlas of Human Anatomy' at the 3D Center of Art and Photography
3D-News Posted: Sunday, August 23, 2009 (8:16 UTC) | Posted By: Webmaster


Several new exhibitions and workshops will take place at Portland's 3D Center during the next weeks and months:

Students of the 3D Center - In the GALLERY: September 3rd - November 1st, 2009

The 3D Center of Art & Photography has offered classes and workshops to the public since opening over five years ago, most of them taught by Shab Levy. More than 130 Portland area students have participated in learning various aspects of stereography, making anaglyphs, phantograms, stereo cards, View-Master reels, lenticulars and work in other 3D formats. Former students have been invited to submit artwork in various formats for this exhibition.

Participating Artists: Eliza Boné, Rich Burton, Lisa Metzger, Nance Paternoster, Xavier
Ramirez, Dawn Waldel and others.

A Stereoscopic Atlas of Human Anatomy organized by the 3D Center - In the STEREO THEATRE: Continuing through September 27th, 2009

The 3D Center has been offered an unprecedented opportunity to print and exhibit images from "A Stereoscopic Atlas of Human Anatomy," a groundbreaking project developed by Portlander William Gruber, the inventor of the View-Master, in collaboration with Dr. David Bassett.

Originally published in Portland in the 1950's and 60's, the series included View-Master reels with booklets of accompaying text and drawings. Working together on weekends over a period of 14 years, Bassett made the dissections from cadavers and Gruber shot the stereo photographs. A total of 1551 images of the body were produced, head to toe, and the reel sets were released for purchase by the public as they were completed. Slides and digital scans have been generously donated to the 3D Center by Dr. Robert Chase, curator of the collection, which was given to the Stanford School of Medicine by Bassett's widow. The Atlas is still used by medical students today because of the quality of the dissections and the brilliance of the stereo photographs. The 3D Center is producing large stereo pair prints for exhibition in the Gallery, and a digital show for the Stereo Theatre will open August 6th. These images have never before been presented in these formats in 3D!

Warning: these are graphic images of actual human bodies and may not be appropriate for children or those of a
sensitive nature.

The 3D Center also houses a collection of antique and contemporary stereo cameras, viewers and other devices. Information panels and interactive displays explain the phenomenon of 3D vision. The Center's collection of stereocards are available for viewing and the reference library is open to visitors. There are daily 3D slide projections.

Open Thursday to Saturday from 11am to 5pm, Sunday from 1pm to 5pm. First Thursday 6-9pm. Admission $5 adult (over 15), Free all day First Thursdays. 1928 NW Lovejoy, Portland/Oregon, USA. Tel.: 1 (503) 227-6667, Web: www.3dcenter.us

Beijing Film Academy purchases eQ and Genetic Engineering; upgrades Pablo to 4K and Stereo3D
3D-News Posted: Sunday, August 23, 2009 (7:32 UTC) | Posted By: Webmaster


China's highly respected Beijing Film Academy has placed two orders with Quantel - one for its Film & TV Technology Department and a second for its Cinematography Department.

The Film & TV Technology Dept. has upgraded its Pablo to full 4K operation and doubled its storage, as well as massively increasing its processing power and speed with the addition of three Quantel media engines. The system has also been equipped with Quantel's award-winning Stereo3D technology and the recently-introduced soft-Sam option, which enables transparent access to the Pablo media store for third party systems.

The Cinematography Dept, already home to a Pablo HD system with Neo, has added an eQ finishing system and Genetic Engineering – an upgrade that will dramatically improve workflow and increase throughput.

Johnsen Yue, Quantel China General Manager, said, "The film market in China is growing significantly, and we are honoured that the prestigious Beijing Film Academy has once again chosen Quantel technology to give its students access to the market’s leading color correction, DI and post production technology."

Mr. Wang Honghai, Vice-President of Beijing Film Academy, is a passionate advocate for the developing digital film industry in China. "The market is just like a pyramid, and as the high end solution for film industry, Quantel is right at the top of the pyramid, just as Beijing Film Academy is the top university of the Chinese film industry," he said. "That’s why we continue to choose Quantel technology, and our students will benefit enormously from this choice."

Invincible Tiger: The Legend of Han Tao
3D-News Posted: Sunday, August 23, 2009 (5:32 UTC) | Posted By: Webmaster


Blitz Arcade, a division of Blitz Games Studios, one of Europe's largest independent video games developers, announced that its upcoming cross-platform kung fu downloadable, Invincible Tiger: The Legend of Han Tao™ will be the first console video game to include true digital stereoscopic 3D technology.

Published by Namco Bandai Games, Invincible Tiger: The Legend of Han Tao lets players get their kung fu on, 70s style, as Han Tao battles across ancient China in search of the stolen Star of Destiny. The game leaps into action on 26 August for XBLA and 27 August for PSN.

A fantastic side-scrolling 2D experience in its own right, Invincible Tiger also gives the option for players to experience a whole new dimension of gaming with digital stereoscopic 3D technology. Crisp and clear 3D depth of field can be viewed without sacrificing colour or clarity through most high-end 3D Ready TVs. The game also includes anaglyph 3D which is compatible with any television set and a pair of standard anaglyph glasses.

"We've worked really hard to make Invincible Tiger a kung fu arcade action game that's fun to play but difficult to master," said Ollie Clarke, Project Director at Blitz Arcade."During the game's development we took up the challenge to implement our groundbreaking BlitzTech Digital Stereoscopic 3D technology, resulting in Digital 3D as an option in the game. It runs at 60 frames per second and creates a super smooth immersive gaming experience for the home 3DTV audience. 3D is here and 3D is fun!"

Added Todd Thorson, director of marketing and public relations for Namco Bandai Games: "We're very excited to be breaking new technology ground with Invincible Tiger's Digital 3D option. The inclusion of the 3D technology gives players the opportunity to view and play this already fantastic game in a whole new way."

Han Tao faces a cavalcade of enemies, ranging from henchmen to undead fighters throughout the game. Luckily, he's well equipped with intense combos, slick counter-moves, the ability to wield deadly weapons and mystical Zen attacks. Players can fill Han Tao's Zen Meter with punishing combos and well-timed dodges and unlock the full potential of his power to annihilate his enemies. Sliding down ropes, going through doors, climbing up poles or jumping on roofs, Han Tao is also able to use his environment to quickly escape danger or catch enemies off guard.

Invincible Tiger: The Legend of Han Tao offers a variety of multiplayer modes for both online and local play. Team up with a partner and take on the Evil Overlord's diabolical army through Story Mode Co-op or battle an endless stream of enemies under a specific time limit with Endurance Mode.

To learn more about Invincible Tiger: The Legend of Han Tao and its 3D technologies, please visit http://www.invincibletiger.com

ArcSoft TotalMedia™ Theatre 3 now shipping in Aspen 3D Media Servers GL 1000 and GL 3159 to allow SENSIO 3D movie playback on PC Experience 3D effects at home
3D-News Posted: Wednesday, August 12, 2009 (16:49 UTC) | Posted By: Webmaster


ArcSoft announced its collaboration with SENSIO to ship TotalMedia Theatre 3 in Aspen 3D Media Servers GL1000 and GL 3159, allowing a 3D movie watching experience at home!

By incorporating SENSIO® S3D Decoder, ArcSoft TotalMedia™ Theatre is now equipped with a powerful and technology-leading feature, 3D Stereoscopic playback. ArcSoft TotalMedia Theatre can now decode and display 3D encoded DVD movies and streaming files bringing a true 3D experience to consumers. Thanks to the SENSIO® S3D Decoder, ArcSoft TotalMedia Theatre can support a wide range of 3D Stereoscopic displays such as Pageflip, Interlace, Anaglyph, and Checkerboard modes.

Aspen's 3D Media Servers, GL-3159 and GL-1000, come with a component style case and dual core processing with NVIDIA (GL-3159) and ATI (GL-1000) support. They allow users to store and view digital photos, burn and listen to music, record and watch TV shows, download and watch movies. Moreover, the servers come with two pairs of Xpand 3D glasses for viewing 3D PC games and movies, offering the ultimate home entertainment experience and performance. "With the ever expanding market for 3D technologies, ArcSoft TotalMedia Theatre is at the forefront in complying with the demands of consumers," said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. "Our collaboration with SENSIO will now enable consumers to have access to this technology for the most engaged 3D viewing experience
on PC."

"We are very proud that our technology will be hitting store shelves this month. ArcSoft's TotalMedia Theatre media player now includes the S3D decoder and allows us to address the PC market which represents a new growth driver with the potential of short-term revenue streams for SENSIO. This milestone marks another step towards our strategy in becoming the de-facto standard in the consumer market", said Nicholas Routhier, President and CEO of SENSIO.

Quantel Showing Stereo3D at IBC 2009
3D-News Posted: Wednesday, August 12, 2009 (13:43 UTC) | Posted By: Webmaster


Quantel will be showing its range of post, DI and broadcast systems on its new, more environmentally friendly stand No 7.A21 at IBC 2009. The emphasis is firmly on innovative new technologies that create better workflows, contain costs and streamline production timescales.

One of the technologies shown will be 3D Stereo. Quantel Stereo3D systems are leading the way in Stereo3D post production. At IBC, they will be showcasing Stereo3D work already done on Quantel systems. Visitors will be able to see how iQ and Pablo are allowing post facilities to make money from Stereo3D today. Quantel will also be showing how the advanced Stereo 3D analysis and correction tools in the SIP2100 can boost post productivity even further.

Virtalis Selects Saudi Reseller for GeoVisionary
3D-News Posted: Tuesday, August 11, 2009 (17:45 UTC) | Posted By: Webmaster


VIRTALIS, the Company behind the groundbreaking GeoVisionary 3D landscape visualising tool, has selected MIS (Al-Moammar Information Systems) to be its reseller in Saudi Arabia.

A 100% Saudi owned closed company, headquartered in Riyadh, MIS has 450 employees and is the Kingdom's pre-eminent total IT solutions provider. With over 1,000 clients in a diversified range of industry sectors, including the Saudi Government and a host of major enterprises, MIS operates Kingdom-wide.

GeoVisionary enables the stereoscopic 3D visualisation of terabytes of landscape height and photo data and its underlying geological data. It has real-time rendering power, allowing users to "fly" over terrain at thousands of miles per hour, whilst maintaining a constant 60 frames per second. GeoVisionary has been developed collaboratively over the last three years by Virtalis and British Geological Survey (BGS).

Moufid Charafeddine, GIS Division Manager at MIS explained: "We have been the exclusive distributors for ERSI in the Kingdom for two decades. Many of our projects involve turnkey projects, like creating GIS infrastructure for utilities, local Government, defence and security organisations. There is much more to these GIS enabled applications than just the delivery of pools of data. When we saw GeoVisionary at the end of last year, we recognised at once that the duality of 3D and an incredible processing speed that replicates the feeling of flying over the landscape was a winning combination. Once our customers experience the power of GeoVisionary, we feel certain they will want to harness it to their data and GIS layer. We hope to work closely with the Virtalis R&D team to utilise the dynamic ESRI link already in GeoVisionary and to develop customised applications and Saudi-based training."

Ultra-Angeles: Kodachrome in 3-D
3D-News Posted: Tuesday, August 11, 2009 (17:40 UTC) | Posted By: Webmaster


drkrm.gallery announced the exhibition of Ultra-Angeles: Kodachrome in 3D, The Stereo Photography of Jack Laxer. The exhibit will be on view from August 8 to September 6, 2009. Ultra-Angeles features rarely seen images of Southern California's commercial landscape from 1952-1969 - a dreamworld of Googie coffee shops, tail-finned cars, and sleek office towers - in stunning stereo 3D and vivid full color Kodachrome.

Many notable architects including Paul Williams, William Cody, and the masters of the Modern California Coffee Shop, Armet & Davis, hired 3D photographer Jack Laxer to document their newly completed works. Using a specially adapted Stereo Realist camera, Laxer’s lens revealed a vivid depth filled world, with a precision and artistry unseen before or since in the realm of stereo photography.

Like Julius Shulman, Laxer’s primary subject matter was the ultramodern architecture of midcentury America. However, unlike Shulman’s famous black and white 2-D images of private residential oases, Laxer’s work documented the ultramodern Main Streets of Los Angeles in a pristine palette of Kodachrome colors with a hyper-exaggerated stereo depth.

Laxer's progressive subject matter perfectly embodies the spirit of modernism, both as an artistic movement as well as an everyday reality in postwar Los Angeles. His amazing views offer a full-color, 3D glimpse into a world that no longer exists, even as we drive by it every day.

Guest curator Alan Leib is the Chairman of the Los Angeles Conservancy's Modern Committee, and one of LA's leading cultural activists. Mr. Leib has led successful battles to preserve many of LA's most important modern buildings, and created, co-produced and hosted the Conservancy's Built by Becket and and 3D-LA events, the latter being an IMAX theater presentation of Mr. Laxer's Ultra-Angeles era work.

drkrm.gallery is located at 2121 N. San Fernando Road, Suite 3 in the Capitol Studios Building in the Glassell Park section of Northeast Los Angeles. Just minutes from Chinatown, drkrm. is about a mile from the Figueroa Street Exit off the 110 N (Pasadena Freeway) and about a mile from the San Fernando Road exit off the Glendale Freeway (Interstate 2)

StereoBrain Helps Transform 3D Post Production
3D-News Posted: Tuesday, August 11, 2009 (17:36 UTC) | Posted By: Webmaster


Inition will present the latest version of the StereoBrain Processor, a 3D HD video processing unit created for stereoscopic 3D production, post and broadcast, on stand 4.C70 at the IBC this year (September 11-14). Developed by Inition and broadcast video experts NuMedia, the StereoBrain has been helping to transform the 3D production process since its launch at NAB earlier this year.

The StereoBrain (SB-1) is designed to allow live viewing of a stereoscopic camera pair or other genlocked 3D video source on any of the current breed of 3D televisions. This enables live 3D monitoring or 3D viewing in post-production environments from any 3D pair of HD-SDI sources.

In the post production environment 3D viewing often wasn't possible or affordable before the StereoBrain Processor. Iridas, one of the leading software developers for stereoscopic playback, colour correction, and workflow automation has been using StereoBrain technology in conjunction with its FrameCycler DI and SpeedGrade XR/DI products.

Patrick Palmer of Iridas commented: "IRIDAS FrameCycler DI and SpeedGrade XR/DI allow for driving all current 3D stereo display technologies including TI pattern (Samsung, Mitsubishi), interlaced scanlines (Hyundai, JVC) and Dual SDI projection systems. While this is sufficient for direct 3D monitoring, it presents a problem for setups where both, reference monitoring as well as 3D monitoring is required. Without the Stereobrain, Dual SDI output can't be combined easily with systems such as the Samsung and JVC type of displays.”

Andy Millns, Director at Inition added: "The StereoBrain is a compact and economical 3D processing unit that is easily configured to work with different cameras, TVs and post production software. It improves the user experience behind the camera and allows a completely 3D-enabled workflow.

"Existing video hardware is not designed to handle 3D images but ability to view and manipulate 3D pairs of HD sources is an essential tool for 3D production. We have just completed the post for a 3D advertising campaign including conform, colour grade, 3D fixing and depth. Using the StereoBrain with the Iridas Speedgrade 3D suite, the result was a seamless stereoscopic workflow allowing us to make the small adjustments necessary to provide the optimum 3D viewing experience whilst viewing live on a 3D TV."

At IBC the StereoBrain is being demonstrated in the live monitoring environment with a live 3D camera system on Inition's stand (4.C70) and in the post production set up on the Iridas stand (7.H11). Future models of the StereoBrain Processor will launch in Q1, 2010 and will support a range of sophisticated 3D video processing functions including the ability to shift convergence live and additional features to align and monitor stereoscopic 3D sources.

Colorado Company Bets on the Future of 3D Photography
3D-News Posted: Tuesday, August 11, 2009 (17:05 UTC) | Posted By: Webmaster


Entrepreneurs Ken Burgess and Tanya Alsip have started a new company revolving around digital 3D photographic technologies, called Cyclopital3D.

The first new product from Cyclopital3D is a Digital Stereoscopic Hand Viewer, which was released at the National Stereoscopic Association convention in Mesa, AZ on July 12th. The Viewer was immediately proclaimed to be the "Missing link in digital 3D photography!"

3D photography, also known as stereoscopic photography, has existed using film cameras since the beginning of photography in the 1840s. It was very popular at the turn of the last century but was mostly a "professional" activity. Interest waned in the years following the introduction of "personal photography" by Kodak in 1900. There was a revival of 3D photography in the 1950s spurred by the introduction of color film, which brought even more realism to the stereo photograph. Over a million cameras were sold during that "second golden age" of 3D photography, but again interest waned with the introduction of the Single Lens Reflex (SLR) camera. The relatively new digital camera era along with the resurgence of 3D movies in the theaters has fed a renewed excitement for the capabilities of 3D photography; some say we are entering the "third golden age" of 3D. In fact, on July 22nd Fuji announced the first commercially manufactured 3D camera that is scheduled to hit the market in September. Currently most 3D enthusiasts use two specially adapted digital cameras to shoot in 3D.

Until this point the missing link in digital photography has been a portable, easy way to view and share photos. Previously, the most common method of viewing digital 3D photos was by using a computer or projection screen with the viewer wearing 3D glasses, and the viewer must be in just the right position to fuse the 3D view. There are a few photos frames available now that allow 3D viewing without glasses, but the resolution is not very high and, once again, the viewer must be in "just the right position" to see the picture in 3D.

Now, with the new Cyclopital3D Digital Stereoscopic Hand Viewer you are able to easily share your digital 3D photos with friends and the viewer holds as many as 20,000 photos!

To read specifications on the Digital Stereoscopic Hand Viewer and learn more about Cyclopital3D or stereo photography, you may view the website at http://www.cyclopital3d.com

GeoVisionary Brings Different Perspective
3D-News Posted: Tuesday, August 11, 2009 (16:53 UTC) | Posted By: Webmaster


The Team behind GeoVisionary is adding functionality and features as sales escalate around the world. GeoVisionary 3D landscape visualising software was developed jointly by Virtalis and the British Geological Survey (BGS) and is now being sold all over the world, with the first sales now being made to non geological organisations. Version 1.0 is capable of streaming and rendering terabytes of height and photography data, as well as geological information, covering a huge geographical area in real-time.

"GeoVisionary is simply stunning in it's ability to visualise and interpret massive spatial datasets", commented Bruce Napier, project leader, BGS Virtual Field Reconnaissance, "allowing seamless access to terabytes of high-resolution geoscience data and bringing the virtual landscape in immersive 3D to users. We are delighted that this amazing technology is now available as a complete solution for any organisation wishing to make full use of their valuable spatial data assets."

GeoVisionary has been designed in such an open way, using XML formats, that other software, such as ESRI, links into it easily. The Virtalis and BGS teams are working to extend GeoVisionary's ability to connect to external applications over a network link for control and modification and expect to announce the list of additional packages later in the year.

Richard Davies, Development Team manager at Virtalis, explained: "Our approach to GeoVisionary is different from any other company involved in GIS mapping. Our starting point was that we want to view all of the data all of the time. And we want to view that data in 3D. Our engineering background and ability to handle massive datasets has influenced the way we've designed GeoVisionary and it is those features, that we take for granted, like the ability to be fully immersed and interact with your data so that you feel like you are part of it, that has stunned people. Our deep understanding of graphics technology allows us to pull a client's photographs and maps into the model and blend them seamlessly into the terrain. We've been doing this kind of thing for two decades and to us it is standard, but to the people who are able to experience their disparate data brought together for the first time, it is jaw dropping. As an example, even our mini demo of the UK has an unbelievable 15 trillion pixels in it."

GeoVisionary enables the visualisation of high detail GIS source data, and allows other data, such as geoscience, geotechnical, environmental, sub-surface, geochemical and other specialised information to be overlaid onto it, giving a complete picture. Andrew O'Keeffe, Virtalis' business development manager for GeoVisionary, said: "The feedback I've had from interested people has been tremendous – I've been rushed off my feet doing demonstrations to a range of market sectors in the UK, US, Saudi Arabia and South Africa in recent months."

Version 1.0 of GeoVisionary supports the ability to import several different data sources other than ERSI. These include individual georeferenced and non georeferenced image files, GeoTIFF images, JPG images, TGA images, SRTM data, most formats of GOCAD, GSI3D – GXML, LiDAR point cloud data surface or points and Enhanced Compression Wavelets.

Richard Davies and his team are working with the earlier adopters of GeoVisionary in geological research and public sector organisations to create a development path to add application specific functions. "Naturally, version 1.0 can give you height data and cross sections" he said, "and we've also added a gazetteer and a way of bookmarking places for users who aren't using GeoVisionary immersively. Another neat function that's been there since the beginning is the ability to annotate the terrain and save those annotations into your own software."

Andrew Connell, Virtalis' technical director, commented: "A real momentum is building up behind GeoVisionary. With version 1.0 already well received, we are creating an extensive list of functions for inclusion in the next release. Input from our partner, BGS, and the growing community of users will help shape the future for GeoVisionary. We are actively recruiting programmers for our Development Team to work on this project to allow us, quite literally, to visualise the world!"

S-3D Gaming Alliance (S3DGA) Announced
3D-News Posted: Tuesday, August 11, 2009 (16:48 UTC) | Posted By: Webmaster


As a technology demo, Electronic Arts Inc. worked with Dynamic Digital Depth (DDD) to give a flawless glimpse of what their upcoming award-winning title, Need For Speed™ SHIFT, will look like when played with stereoscopic 3D drivers. Other technology demos included Crytek's CryEngine3 running in S-3D with native support, and a showing of Blitz Games Studios' Invincible Tiger: The Legend of Han Tao, arguably the first console game to support modern stereoscopic 3D technologies. To add to the fun, all demos were presented on a huge RealD projection screen as part of SIGGRAPH's Computer and Animation Festival.

According to the U-DECIDE Initiative, a well received study of modern gamers, 93% of survey respondents want to see game developers support stereoscopic 3D technology. The industry's answer is to start development of The S-3D Gaming Alliance, an organization that is 100% focused on making stereoscopic 3D gaming possible through standards, education, and product adoption.

Some of S3DGA's founding companies include Blitz Games Studios, DDD, iZ3D, Jon Peddie Research, TDVision Corp, XpanD, and more. The President and CEO of S3DGA will be Neil Schneider, best known for his pioneering work on Meant to be Seen (www.mtbs3D.com), the world's leading website focused on stereoscopic 3D gaming and entertainment.

"I personally love to game in stereoscopic 3D, and it's about time this became a mass market technology. We have a great team of expert companies, and with additional industry support, yes - S3DGA is going to make this happen," said Neil Schneider.

High immersion S-3D gaming experiences include explosions that pop out of the screen and a sense of depth so real that players think they can place their hands inside the display. S-3D technology is growing popular in the home with products like LCD shutter glasses, 3D monitors, and several new and developing 3D HDTV and projection solutions.

"Neil Schneider, via MTBS, has done a great job of supporting the rapidly-growing S-3D market. There are some amazing creative opportunities in this new field and having the support of a community such as his is a powerful resource for anyone working in this area. We are therefore happy to support and encourage his ongoing work with the newly-formed S3DGA and look forward to its success," said Andrew Oliver, Co-Founder of Blitz Games Studios.

"MTBS, and now S3DGA, works with our early adopters, and while other organizations may claim to be able to speak to gaming, Neil and his group actually take the time to play the games. XpanD is very interested in participating in the S-3D Gaming Alliance's next steps," said Ami Dror, Chief Strategist for XpanD.

The effect of a standards group such as S3DGA is to accelerate the adoption of technology by presenting a forum for members to express, test, and agree on ideas and approaches to educating consumers.

"Stereovision (S-3D) gaming is here," said Dr. Jon Peddie of Jon Peddie Research (JPR) "It is affordable, accessible, and playable, and is in need of a consolidating agency to be the clearing- house for ideas, standards, products, and consumer education. S3DGA is the alliance that has answered that call. We will be working with them to help drive this forward."

Getting Started in 3D Gaming
An introductory S3DGA meeting will be held during the 3D Entertainment Summit. Founded by Bob Dowling, Former Editor in Chief of the Hollywood Reporter, this conference is considered the largest of its type, and features industry leading names including: James Cameron, Jeffrey Katzenberg, and countless more. S3DGA meeting attendees qualify for a 25% discount on summit registration when they use the "S3DGA" discount code. Attendance will be confirmed.

"I am overwhelmed by the progress made in the last year in the 3D gaming world, and we are excited to be part of the next logical step by helping launch the S-3D Gaming Alliance at this year's 3D Entertainment Summit" said Bob Dowling, 3D Entertainment Summit Founder.

Neochroma Launches Surreal 3D Stereo Video Gallery Online
3D-News Posted: Tuesday, August 11, 2009 (7:12 UTC) | Posted By: Webmaster


A normal desktop PC can act as a stereo camera into mathematical space and show a beautiful world that exists alongside our own. The objects that you can see there follow the geometry of nature, and the human brain recognizes some of the patterns it sees. At the same time, these objects - called fractal flames - are abstract and do not directly match anything we know from the material world.

Since the release of a free and Open Source software called Apophysis in a 3D-capable version, flames can be rendered as a stereoscopic video. The camera can be moved freely around and into the flame, which seems to become alive while some of its parameters are updated over time.

The Neochroma gallery was started by Patrick Amaru in 2009 and has now opened on the web - not just to share the clips, but to inspire those who want to create their own stereo flame videos.

On Neochroma.com plenty of references to tutorials, software, mathematical background and other galleries are listed. The linked resources introduce interested viewers to the art and science of creating and rendering flames.

Creating a fractal is an intuitive process that does not require a background in mathematics to get started. Instead, fast feedback motivates exploration and results in stunning images that evolve through further exploration and refinement. With practice comes a better understanding of the process and more artistic control.

The short clips seen in the Neochroma Gallery can be downloaded or streamed for free; large prints of the pictures are available for purchase.

Grey Launches First-Ever iPhone 3D Application for LongHorn Steakhouse, a First for Casual Dining Category
3D-News Posted: Tuesday, August 11, 2009 (7:06 UTC) | Posted By: Webmaster


LongHorn Steakhouse is taking its new "Discover the West in You(SM)" ad campaign into the digital age with the launch of its first-ever Apple iPhone stereoscopic 3D application. It is also the first iPhone app for the casual dining industry, and one of the first to employ stereoscopic 3D. The launch was announced by LongHorn Steakhouse's agency partner, Grey New York, which designed and executed the application.

Grey New York launched the TV ad campaign for LongHorn in March, using animated illustrations to link the brand to the values of the American West. It was the first LongHorn advertising to break from Grey following an agency change a year ago.

The iPhone app (also available for iPod Touch) features a steak that can be flipped up to four times, and with the aid of 3D glasses, in 3Dimension and stereoscope. It is available free on Apple iTunes http://www.apple.com/iphone/apps-for-everything/going-out.html, home to 25,000 apps currently and growing at the phenomenal rate of 5,000 a month.

According to Sean Crane, Creative Director at Grey New York, mobile apps are the next big platform for connecting with consumers. "It gives you a direct connection to consumers, putting your logo in their pockets, and connecting to their lives," he said. "Every time app users look at their phones, whether or not they use our app on a regular basis, they see the LongHorn Steakhouse logo. And the fun of 3D makes it more likely they will use the app more often."

Terry Stanley, Executive Vice President of Marketing for LongHorn, commented on the growing mobile app medium. "We're very excited to be entering the iPhone app world. This app is a fun and interactive way to reach out to the approximately 30 million people in the U.S. who now own Apple iPhones or iTouches."

SGO announces release of Mistika Version 4.6
3D-News Posted: Tuesday, August 11, 2009 (6:30 UTC) | Posted By: Webmaster


SGO, one of the leading European developers of high-end solutions for the post production and broadcast markets announced the release of Mistika Version 4.6.

Mistika’s latest upgrade to version 4.6 has added useful new features providing users with real-time native support for most standard file formats and video codecs that are widely used in the post production industry, with special focus on the RED R3D file format and new workflows for tapeless production. 4K R3D files can be graded in real-time with outputs to 2K and HD at true mastering quality without the need for rendering or conversion. The R3D camera settings are also maintained, enabling it to be changed on a clip by clip basis at any time. Mistika is unique as it can now provide the complete R3D workflow for 4K film projects in real-time, enabling users to work at the start of a project using original R3D files, right through to the end of the project where the master files can be as large as 4K DPX formats.

Secondly, the colour grading tools in Mistika have been enhanced significantly both in terms of functionality and speed with the powerful capability of colour grading 4K DPX images. Mistika has full control of colour spaces such as the logarithmic DPX RGB 4:4:4 for film laboratories or Tiff 16 XYZ for DCM mastering.

In addition, Mistika’s developing stereoscopic 3D toolset, has also advanced with new exciting tools for creative stereoscopic 3D production. The system now provides the complete workflow for the automatic control of both eyes in all postproduction areas, such as colour grading, compositing in a true 3D camera environment, eye distance adjustments, image restoration, quality recovering tools, separate rendering for each eye, the ability to lay on tape both eyes to an SR tape, as well as other specialised tools for stereoscopic 3D production.

SGO will be demonstrating all of these exciting new enhanced features in Mistika at IBC 2009 at Stand C30, Hall 7 at the RAI in Amsterdam.

Fujifilm launch a pioneering digital "Real 3D System" that lets you enjoy incredible 3D images with the naked eye
3D-News Posted: Tuesday, August 11, 2009 (6:04 UTC) | Posted By: Webmaster



Fujifilm announced the launch of a groundbreaking new imaging technology: the "FinePix Real 3D System". The World's first three dimensional (3D) digital imaging system that lets you enjoy three dimensional images without the need to wear special 3D glasses. The FinePix Real 3D system incorporates a 3D digital camera "FinePix Real 3D W1", a 3D picture viewer "FinePix Real 3D V1", and 3D prints.

As a pioneer in the digital imaging sector, in 2009, Fujifilm will be able to offer the complete 3D package: from digital photography, to digital prints. Fujifilm is once again breaking new ground and continuing to raise expectations in the development of new imaging products.

Aiming to "capture precious moments just as the eyes see them", over the last decade Fujifilm has developed unique lenses, CCDs and Processors, amongst other key digital camera technologies. Today heralds the launch of the world's first digital camera that can capture 3D stills and movies, the "FinePix Real 3D W1", and the "Fine Pix Real 3D V1", an 8-inch viewer on which spectacular 3D images can be displayed. Additionally, with advances in high precision production technology, Fujifilm has successfully developed a 3D Print service enabling you to enjoy and share your 3D images.

World's first digital camera to capture realistic 3D stills and movies.

3D Photography
The Real 3D W1 camera features the newly developed "Real 3D Lens System." To achieve a natural, 3D image, it was necessary to flawlessly layer together two images, so two Fujinon lenses, renowned for their high resolution and exquisite rendering, were installed. A robust aluminum die-cast frame has been used to protect the lenses from vibration and impact.

A 3x optical zoom, deemed difficult to achieve in 3D photography because of the precision required to align two lenses, is also possible. Moreover, the "RP (Real Photo) Processor 3D" which is based on photo technology that Fujifilm has developed over the years, synchronizes data passed to it by the two lenses and two CCD sensors, to determine shooting conditions such as focus, brightness and tonality to instantaneously blend this information into a single symmetrical image, for both stills and movies.

The 3D/2D LCD monitor features Fujifilm's own LCD panel, exclusively for the display of 3D/2D images on digital cameras, allowing you to see beautiful, natural 3D images with the naked eye. As the camera performs a series of image processing steps automatically, anyone can take 3D stills and videos with superb picture quality by just pointing the camera and pressing the shutter button.

Creative controls
The Real 3D camera allows you to adjust the settings to suit the scene being photographed. When using the 3D two-shot function, the camera shifts to take the second shot after taking the first shot, and saves a single 3D image in the camera manually. This allows you to edit the 3D images, particularly useful for long zoom telephoto shots where a 3D image is difficult to achieve, or conversely, macro shots, where the 3D effect can be too strong.

3D "Interval Shooting" allows further flexibility; it is possible to take two shots from different viewpoints continuously while the photographer is moving, for example by train, airplane, or car, etc., to achieve 3D images of long-distance views. Users can enjoy more dynamic 3D shots, whether they are capturing a sea of clouds from an airplane, or taking 3D shots of distant views from a car window. By using the "Parallax Control" function, the 3D images can be manually adjusted, either during filming or while viewing the images on the LCD monitor; this simplicity-of-use lets users really get creative when shooting in 3D!

2D photography
Don't overlook the fact that this camera also brings fun new possibilities in 2D photography! You can really take advantage of the fact that this is actually two digital cameras in one. The "Advanced 2D Mode" uses Dual Capture simultaneous shooting which lets users take two different shots simultaneously by pressing the shutter once. With "Tele Wide Shooting", it is possible to take a close-up photo of the subject and, at the same time, a photo with a wider span - just by changing the settings of the two lenses. With "Colour Mode" Dual Shooting users can take photos of the same scene with different color tonalities, for example, "Standard" and "Fujichrome", which works by changing the processing signals on the two sensors.

"Sensitivity Mode Dual Shooting" mode enables you to change the sensitivity setting of the two shooting systems, which expands the range of photographic expression. In scenes where it is difficult to determine the optimal camera settings, users can take shots with image stabilization priority and then with picture quality priority and choose the best image later, or in panned shots, change the image stabilization levels to take two different shots simultaneously.

A beautiful, cutting-edge exterior design that is durable yet easy to use.
You can't deny this is a good-looking camera, with cutting-edge style. The sleek metal sliding cover which protects the two lenses is specially formed so that it can be firmly gripped with both hands. The exterior finish is a luxurious Piano Black with a superb, high-gloss, elegant shine. To add to the glamour, the neon blue "3D" logo illuminates when the camera is switched on. On the back of the camera, operating buttons such as the one-touch 3D/2D switch button, are placed on both sides of the camera for simple operation using both hands. The newly developed 2.8-inch Real 3D LCD monitor displays natural and beautiful 2D and 3D images, enabling you to compose and playback your pictures easily.

Main Features

* Capture and enjoy realistic 3D stills and movies
* Take 3D telephoto and macro shots with 3D Advanced 3D Mode
* Standard 2D photographs can also be taken, just like on conventional digital cameras
* Dual Capture Shooting Mode lets you simultaneously take two shots at different settings
* Featuring the 3D LCD system, allowing 3D images to be viewed live whilst shooting
* Cutting edge design and the very latest, pioneering technology

FinePix Real 3D V1

8.0 inch 3D Picture viewer that allows you to enjoy 3D images on a high resolution screen.
The 8.0-inch 3D Picture Viewer "FinePix Real 3D V1" features Fujifilm's newly developed 3D/2D display 8.0-inch LCD panel, which allows users to enjoy and playback 3D images without needing to wear special 3D glasses. Insert a SD memory card on to which 3D images have been saved, and enjoy a 3D slideshow just by switching on the power. If the "Disparity Adjustment Function" is used, you can adjust the 3D effect on the viewer manually.

The 3D Picture Viewer will suit any living room with its slim & minimalistic design. With various playback functions, you can enjoy more than 20 kinds of 3D and 2D slideshows, plus a MicroThumbnailView, and an easy-to-use "Picture Search" feature.

With an adjustable stand you can change the angle for clearer 3D viewing, and enjoy simple operation with the intuitive remote control included. The displayed data can be transferred not only to a memory card, but also by high-speed infrared transmission, and batch transmission by connecting to the 3D camera via a USB connection. What's more you can display & playback all the images on your computer by transferring them to the camera using a USB connection.

Key Features

* Supports playback of natural 3D stills and movies
* 3D/2D LCD panel with 480,000 dots (800 x 600 dots)
* Easy-to-use touch operation
* Transfer images to other devices; SD/SDHC cards, Real 3D camera, and also your computer via USB or via high speed infrared communication.

PLUS, print your 3D images with high precision Fujifilm technology!
With spectacular results, Fujifilm has integrated high precision prints into its 3D offering. Through the use of lenticular sheets Fuji have the ability to produce stunning high resolution 3D images. The process involves the 3D image data being integrated using advanced technology and projected through a lenticular sheet lens to produce an image with binocular disparity.
"Fujifilm will be launching a print service to the purchasers of the 3-D camera as a direct service from Fujifilm because of the newness and complexity of the print system" explained Adrian Clarke, Director of Digital Imaging. He continued, "Whilst volume from the uptake of 3D camera users is so small, it doesn't make sense to commercialise the print system yet. Once Fujifilm can provide a sustainable market demand for 3D prints and other services, the company will be able to consider print production devices for the wider processing industry".

Availability & pricing

The FinePix Real 3D W1 and FinePix Real 3D V1 will be available from September 2009 Pricing will be announced nearer to the date of the launch.

New Routes to 3D Content During D Cinema Day at IBC 09
3D-News Posted: Tuesday, August 11, 2009 (5:49 UTC) | Posted By: Webmaster


Monday, September 14th is officially D Cinema Day at IBC 09, and in the morning the focus will be firmly on stereoscopic 3D for the cinema. Chaired by 3D film producer and session architect Phil Streather, CEO of pioneering giant-screen movie production company Principal Large Format, the morning's programme will guide delegates through the complete process of 3D movie-making; from pre-visualization, through stereo 3D acquisition and on to stereo 3D editing.

"If 3D is going to drive our industry forward, then we are going to need fantastic 3D content, and plenty of it," comments Streather, whose 3D Masterclass at IBC 08 drew hundreds of attendees.

D Cinema Day Executive Producer, Dave Monk says, "We are delighted to have Phil's input on this session. He is one of the most knowledgeable producer/consultants working in Europe today and he has opened his little black book and pulled together a world class set of speakers."

Continues Streather, "The purpose of our programme on D Cinema Day at IBC 09 is to ensure that people are aware of the latest tools in 3D content creation and editing, how they can be used, and what benefits they can bring to a project. Not everybody can afford current high end 3D post production tools. But there are alternatives out there that are cheaper and more accessible to smaller or independent production companies, and our aim is to showcase some of them to an audience that might so far have limited or no experience of 3D movie-making. The more people who can have access to tools to make good 3D the better.

"Thus the morning has a narrative with a beginning, middle and end: a beginner's guide, followed by tutorials on how to previzualise 3D before shooting, how to shoot and finally how to edit."

Part 1: Primer

The session begins with a primer offered by Bernard Mendiburu, renowned LA-based CGI stereographer whose credits include 'Meet The Robinsons' and 'Monsters vs. Aliens'. A respected industry consultant and author of the newly published book, '3D Movie Making: Stereoscopic Digital Cinema, From Script to Screen', Mendiburu will offer an overview of the latest developments in 3D workflow which will enable delegates to get the best from the three presentations that follow.

Part 2: Pre-visualization

The second part of the session will be led by Ken Schafer, President of Innoventive Software, who will look at pre-visualization. A provider of cutting-edge software solutions for the film and television industries since 1991, Schafer will demonstrate how Innoventive Software's latest package, FrameForge Previz Studio 3, allows users to prep live-action stereo 3D shoots.

Part 3: Image capture

The session's third presentation will be by the acclaimed stereographer Steve Schklair, CEO of 3ality Digital, who returns to IBC to demonstrate the tools that are needed to capture the very best stereo images. Schklair, whose most recent work includes overseeing the production, post-production and completion of 'U2 3D' at the 3ality Digital studio in Burbank, California, will use projected images from live cameras positioned outside the Auditorium to demonstrate alignment, misalignment, image correction, interaxial and convergence shifting, and much more.

Part 4: Editing

Editing and image manipulation take on new importance in the 3D movie-making process, with stereoscopic depth and acquisition inconsistencies needing to be processed to ensure viewer comfort and the proper deployment of dramatic effect. The morning's final presentation, hosted by David Newman, CTO of CineForm, will demonstrate how the company's neo3D plug-in for Final Cut Pro can manipulate images, correct vertical misalignment, perform Horizontal Image Translation and more; all using the revolutionary and virtually lossless CineForm codec, as used on the Oscar-winning 'Slumdog Millionaire'.

Commenting further on the programme, Phil Streather adds: "The second, third and fourth sessions will be a complete antidote to the theoretical, PowerPoint-based approach of so many industry seminars. Using the IBC Big Screen in the RAI Auditorium, which holds 1,000 people, our speakers – who are all professionals at the top of their game – will demonstrate the latest 3D imaging techniques in real time, using real-world content, in a real cinematic environment. This will give delegates an opportunity to see not just how stereoscopic effects can be created, but also some of the problems they may typically encounter along the way – along with appropriate solutions."

The programme will end with a round-table Q&A session chaired by Streather and attended by all four speakers, during which delegates will get the chance to discuss the most pressing issues surrounding 3D movie-making.

"After they've attended this session, we just don't want delegates to get started making 3D content," concludes Streather. "We want them to create movies that are effective, appealing, impactful, future proof and, above all, profitable."

To register for the session, please visit http://www.ibc.org

3D Digital Out-Of-Home may bridge the R&D gap
3D-News Posted: Tuesday, August 11, 2009 (5:17 UTC) | Posted By: Webmaster


As the development of 3D technologies intensifies, opportunities within B2B applications become more attractive, with digital out of home (DOOH) systems offering an ideal proving ground for ‘no glasses' 3D systems. Across the planet, vast numbers of static poster sites are available for replacement by 3D digital billboards, while theme parks, museums, casinos and flagship retail stores are all prime real estate for these new attention-grabbing installations. Research indicates that brand recall could be as much as four times higher in 3D campaigns when compared with their 2D counterparts, but in order for the potential to be realised there are serious obstacles to overcome, according to a new market report from Futuresource Consulting.

"One of the major issues we're facing is the limited amount of 3D content available today," says Mike Fisher, Convergence & New Technologies Consultant at Futuresource, "and both the high cost of creation and a shortage of trained content designers will remain significant barriers to industry growth.

"The industry's crosshairs are firmly fixed on the long-term view. With mainstream consumer adoption of auto-stereoscopic (glassless) technologies at least five years away, the B2B market provides first-mover opportunities for the major CE vendors, allowing them to develop revenues, field-test products and build investment in their R&D labs with a view to advancing the technology primarily for the home market. Our research indicates that by 2012 nearly 8% of all B2B panel sales will be 3D, rising to 30% by 2015. The real battle will be fought at consumer level, and any competitive edge that can be gained within the B2B market will hold a vendor in good stead for the consumer marketplace."

Though expanding rapidly, the DOOH market remains a relatively immature industry, with keystone developments required in order to build much-needed commercial traction.

"Traditionally, innovation within the digital out-of-home marketplace has been driven by the niche network owners, while the first tier outdoor agencies have tended to adopt a more conservative approach," says Fisher. "However, premium consumer brands will start to demand integrated 3D campaigns as a core component of their promotional mix, necessitating serious investment from first tier outdoor agencies.

"Supplier fragmentation, some media agency scepticism and the lack of industry-wide metrics for measuring passer-by viewing statistics are all significant barriers to market development. Couple this with the complex supply side – in the UK alone there are over 80 different networks, with around 60 different network owners – and we're going to see significant issues for media agencies seeking to plan and purchase time on a digital network."

However, many network aggregators such as OVAB, Digicom and DOOH Booking are starting to make headway in consolidating and aiding niche network owners with pitches to media agencies. Moving forward, the DOOH market could skyrocket, fuelled by continued fragmentation within the media landscape and the increasing impact of PVRs, which allow viewers to skip through TV ads.

"Brands are increasingly seeking more innovative ways to reach customers via creative and impactful campaigns, and the economic recession could be benefiting the DOOH market, as media planners are being forced to investigate new campaign models," says Fisher. "The core objective of developing auto-stereoscopic 3D displays for mass market consumer devices remains key to the success of 3D applications for digital out of home. Without the long-term consumer goal, B2B is unlikely to provide vendors with enough mid-term return to outweigh the R&D costs."

Samsung unveils NVIDIA 3D Vision
3D-News Posted: Tuesday, August 11, 2009 (5:12 UTC) | Posted By: Webmaster


Samsung Electronics together with NVIDIA, have announced the launch of 3D Stereoscopic technology in the Middle East. The bundled 3D kit comprises a Samsung 2233RZ monitor, NVIDIA high-tech wireless glasses, a high-power IR emitter and advanced software, which combined form a new consumer 3D stereo ecosystem for gaming and home entertainment PCs, the companies said. The 2233RZ, in conjunction with NVIDIA's software, automatically converts over 350 games to stereoscopic 3D without the need for special game patches. The USB-powered, high-tech active shutter glasses from NVIDIA deliver double the resolution per eye and ultra-wide viewing angles, according to the groups.

IMAX Corporation Announces Harry Potter and the Half-Blood Prince to Open in 62 IMAX Theatres Internationally Day-and-Date, Opening Weekend
3D-News Posted: Tuesday, August 11, 2009 (5:10 UTC) | Posted By: Webmaster


IMAX Corporation and Warner Bros. Pictures announced that Harry Potter and the Half-Blood Prince: The IMAX 3D Experience is the widest IMAX international release ever, opening in conjunction with the film's general release commencing on July 15th in 62 IMAX theatres internationally. Domestically, the picture will launch Wednesday, July 15th in select IMAX theatres in New York, Los Angeles and Chicago and expand shortly thereafter.

In IMAX(R) 3D theatres, the film will feature approximately 12 minutes of the movie's explosive opening sequence exclusively in live-action IMAX 3D, a special element fans last enjoyed in the final fight scene in Harry Potter and the Order of the Phoenix in 2007.

"Harry Potter and the Half-Blood Prince is the widest IMAX release ever internationally, a true testament to the continued appeal of this tremendous franchise and the growing interest in this format," said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. "We are excited to partner with IMAX once again on this next installment of our incredibly successful series."

"As the Harry Potter series has evolved into a worldwide phenomenon, our partnership with IMAX has become invaluable in terms of delivering something extra to the fans around the globe," said Dan Fellman, President of Distribution, Warner Bros. Pictures.

"We're pleased to be able to share this film with our expanded audience, which has grown significantly since the previous installment in the Harry Potter series, thanks to the rollout of our digital projection system," said IMAX CEO Richard L. Gelfond. "Special features in IMAX continue to attract fans and repeat viewings, and we are looking forward to sharing the special 3D opening with consumers around the world."

"The level of anticipation for this film has been building since last fall," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Moviegoers and Potter fans will have the opportunity to experience the film in a very unique way this summer, and we're excited to extend this opportunity to a much broader audience this year."

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