3D-News Archive August 2010


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IBC Offers Special Screenings of Major 3D Movies
3D-News Posted: Thursday, August 19, 2010 (16:48 UTC) | Posted By: Webmaster


As part of its commitment to illustrating its cutting edge agenda, IBC is offering special screenings of two major movies in stereoscopic 3D. The viewings, which are open to all IBC visitors, demonstrate both the state of the art in digital movie creativity and the latest projection and sound reproduction capabilities.

At the 2009 IBC Awards Ceremony there was a special screening of an extended 16 minute excerpt from Avatar, prior to its release. This year sees the screening of Avatar (Special Edition), featuring a new cut of the movie which contains an additional eight minutes of content over the original release. Avatar (Special Edition) is to be shown on Monday 13 September at 18:30, courtesy of 20th Century Fox International and by kind permission of Lightstorm Entertainment.

When the original Toy Story was released in 1995 it was the first digital animation movie for a mass audience, and proved hugely popular. This year the third episode in the series has proved equally popular, not least for its sympathetic use of stereoscopic 3D. On Saturday 11 September, at 18:30 IBC will be screening Toy Story 3, courtesy of Buena Vista International and produced by The Walt Disney Company's Pixar Animation Studios.

"IBC has always prided itself on putting the technology and business debates into context by showing the best content in the finest possible environment," explained Phil White, IBC Director of Technology and Events. "We invest in creating the IBC Big Screen as a venue for our conference sessions on digital cinema and 3D, and thanks to our supporters in the movie industry, we can also use it for screenings which illustrate what happens when creative film-makers and the latest technology come together."

Both movies will the shown in the IBC Big Screen, with Toy Story 3, showing at 18:30 on Saturday 11 September and Avatar (Special Edition) showing at 18:30 on Monday 13 September.

Sunny Ocean Studios Enables 84-Inch Display of Sports Events in 3D without Need for Glasses
3D-News Posted: Wednesday, August 18, 2010 (19:31 UTC) | Posted By: Webmaster


Technology supplier, Sunny Ocean Studios, presents a world first at the Youth Olympic Games in Singapore. For the first time, a public video wall with an 84-inch screen will provide 3D entertainment without the need for glasses. On the display, Sunny Ocean Studios will show material it has devised itself and which will allow a 3D experience without additional visual aids. A total of four displays of this kind will be set up during the Youth Games in prominent locations in Singapore.

The 3D video walls are based on four synchronised monitors and work with 30 views technology (one image is taken from 30 different perspectives). This technology allows a "glasses-free" 3D experience from several points in the room and is ideally suited for large rooms or public squares. Specially for the Olympic Youth Games, Sunny Ocean Studios has converted conventional 3D films in house into 3D video material that does not need additional aids such as glasses.

A large 3D wall was created in conjunction with the engineering school at IDC Asia / Temasek Polytechnic in Singapore. Armin Grasnick, Founder and Managing Director at Sunny Ocean Studios says: "The 3D wall has a diagonal of 3.5 metres and works on the basis of commercially available monitors with 25 frames per seconds (fps)."

Grasnick is currently expanding his international network of partners. The first international sales and distribution partnerships are planned to be agreed at the IFA in Berlin at the beginning of September. Sunny Ocean Studios has already launched a world first in the area of "glasses-free" 3D projection at CeBIT 2010. The screen makes it possible to enjoy a 3D experience from 64 different perspectives and was a milestone in technological development for "glasses-free" 3D cinema.

The 2x2 3D video walls can be seen in Singapore at VivoCity, Tampines Mall, ION Orchard and Jurong Point.

6th China International 3D World Forum & Exhibition (C3D World)
3D-News Posted: Wednesday, August 18, 2010 (19:27 UTC) | Posted By: Webmaster


To further the development of the China 3D market, Insight Media has again partnered with the organizers of the China International 3D World Forum & Exhibition (C3D World) to offer Exhibition space, FORUM attendance, and conference Sponsorships.

The 6th China International 3D World Forum & Exhibition (C3D World) will be held November 3-5, 2010, 2010 at the New International Expo Center, Shanghai, China. C3D World is held in conjunction with the International 3D Fair 2010 , which is jointly organized by the China 3D Industry Association (C3D) of China, 3D Fusion Industry Consortium (3DFIC), 3D Display Research Center (3DRC) of Korea, 3D Consortium (3DC) of Japan and 3D@Home Consortium of USA. Last year’s November Shanghai event had over 1,700 exhibitors and 60,000 attendees. New this year is the addition of the 2010 International Workshop on 3D Information Technology (3DIT 2010).

"China is a huge and important market," said Insight Media President Chris Chinnock. "I expect it to also aggressively embrace 3D in all shapes and forms. While some 3D solutions will be home grown, many will come from other regions. A trade show focused on 3D in China is a great way to build technology and business relationships that can benefit both parties long term."

Exhibiting in China can be challenging, which is why Insight Media has partnered with The C3D World organizers to facilitate international exhibitors at this event. It makes a lot of sense to begin building or expanding relationships and partnerships for what is sure to be a robust 3D Market.

The 6th C3D World has two components:

  • C3D World FORUM – the 2-day conference will be held on November 3-4 and will cover China’s 3D governmental policies, 3D display development, 3D content creation, 3D post-production, and much more.
  • Exhibition – Exhibit in the 3D Display Zone, 3D Content Zone, or the 3D Application Zone on the International 3D Fair show floor . The show floor will have a special focus on consumer electronics, providing attendees with the opportunity to experience a wide range of 3D products, including 3D TVs, projectors, game players, scanners, home entertainment systems, and more. In addition, professional 3D products will be exhibited.

The Entertainment Technology Center @ USC Announces World's Most Complete 3D Content Resource
3D-News Posted: Wednesday, August 18, 2010 (19:20 UTC) | Posted By: Webmaster


In response to industry and media demand, The Entertainment Technology Center at the University of Southern California (ETC@USC) announced that it has created a living, online resource dedicated to stereoscopic 3D. For the last two years the center's Consumer 3D Experience Lab has housed a world-class collection of 3D displays and demonstration materials, and has been the site of meetings and conferences related to the emerging art, technology, and business of stereoscopic 3D.

"The current surge of interest in 3D content and consumer electronics devices has led to a flood of requests to our Lab for information about 3D," said Consumer 3D Experience Project program manager Phil Lelyveld. "With the support of our member companies, we have established an online resource that we hope will become a key source of information for anyone interested in learning about and keeping up with the latest developments in stereoscopic 3D."

The resource center called the "Consumer 3D Experience Project" at http://3D.etcenter.org links to current information related to the rapidly evolving 3D entertainment landscape; which includes movies, sports, and video games. The site provides 3D news, information about upcoming events for 3D professionals, content release and broadcast information, links to training and education resources, and a database of information about market research reports. The information, which is available to all, is updated on a daily basis. The site is a great starting point for industry, press, and consumers interested in 3D.

"Because of our expertise in 3D, our access to research, and the ETC@USC's Consumer 3D Experience Lab, we are able to not only track the latest news and events on 3D, but also offer up the history and context for 3D moving into the future," said David Wertheimer, executive director and CEO at ETC@USC. "Our new consumer 3D project site is one of the top places to go if you are looking for the latest information and pointers to the wealth of resources available on 3D content."

While the information offered by the Consumer 3D Experience Project is accessible to anyone tracking the developments within this area, sponsors of the Entertainment Technology Center are provided with additional exclusive information and analysis. In addition, the ETC@USC works closely with other leading organizations in this field, such as the CEA, Variety, SMPTE, Sports Video Group, the International 3D Society, NAB, etc. to create influential conferences and events about stereoscopic 3D.

Noise Industries Joins Filmmakers and Videographers at Europe's Largest Industry Networking Event
3D-News Posted: Wednesday, August 18, 2010 (19:17 UTC) | Posted By: Webmaster


Noise Industries, developer of visual effects tools for the post-production and broadcast markets, has announced that they will exhibit at the Amsterdam SuperMeet on Sunday, September 12, 2010. Held simultaneously with the world-renown International Broadcasting Convention (IBC), the Amsterdam SuperMeet is Europe’s premier networking event for creative professionals, drawing a variety of digital content creators, and HD and 3D filmmakers to the show floor. Complimenting the reoccurring IBC theme of 3D content production and delivery, Noise Industries will be on-site to demonstrate their Stereo3D Toolbox™ plug-ins from development partner Dashwood Cinema Solutions, alongside the just-announced FxFactory Pro 2.5 release.

"The Amsterdam SuperMeet is the best industry event for creatives to network and learn the latest production and post-production trends. Attendees have the opportunity to talk technology and exchange successful production concepts with their peers," says Niclas Bahn, director of business development, Noise Industries. "2010 was and is the year of 3D. The SuperMeet gives us the chance to highlight the mastering capabilities of our widely successful Stereo 3D plug-in, as well as the new update to FxFactory. Just weeks away, we look forward to the trip overseas and the forthcoming feedback from the European market."

Noise Industries will showcase the new FxFactory Pro 2.5, which introduces 8 new visionary filters and transition plug-ins, as well as significant enhancements to the platform’s unique slideshow generator with its sleek new user interface for selecting and arranging images. Noise Industries will also feature new image enhancement and visual effects plug-ins from a variety of FxFactory development partners, including Stereo3D Toolbox and Stereo3D Toolbox LE (Light Edition) from Dashwood Cinema Solutions. Stereo3D Toolbox boasts powerful 3D-cinematography technology, as seen in films like "Avatar" and "Toy Story 3" that continue to drive up box office revenues daily.

The Amsterdam SuperMeet will be held on Sunday, September 12, 2010 at The Grand Hotel Krasnapolsky located at Dam 9 1012 JS, Amsterdam from 19:00 - 23:00. Doors open at 16:00. For information about the event, or to purchase tickets, please visit: http://www.supermeet.com/.

Developed for Adobe® After Effects®, Apple® Final Cut Pro®, Apple Motion®, and Apple Final Cut Express®, FxFactory’s revolutionary plug-in distribution platform leverages a high precision, hardware-accelerated rendering engine that enables users to push the limits of visual effects creation. FxFactory’s innovative plug-ins span a wide range of effects categories, including: blurs, shines, distortions, glows, transitions, particle effects, color correction, keying, advanced stereoscopic 3D imaging and more. Each plug-in is complimented with a forward-thinking approach to design and an unmatched combination of features and performance:

  • Plug-in Development and Distribution: Unique in the industry, FxFactory provides 3rd parties with a user-friendly development tool to design additional visual effects plug-ins for Apple and Adobe editing and compositing applications. There are currently 11 companies within the FxFactory Development Partner Program, including Aquafadas, Boinx Software, Dashwood Cinema Solutions, PHYX, DVShade, Futurismo Zugakousaku, idustrial revolution, Luca Visual FX, Storek Studio, PHYX Inc., SUGARfx, and Yanobox.

  • Hardware Acceleration: Plug-ins are developed to take advantage of the system’s graphics card, providing unbeatable previewing and rendering performance.

  • Highly Customizable, Contextual User Interface: FxFactory presents users with minimal parameters, and intuitively reacts and displays additional parameters based on the user’s actions. Parameters can be fully expanded allowing any effect element to be manipulated.

  • Integrated Help Desk: Plug-in documentation, support resources and tutorials are accessible with one click from the parameter inspector.

  • Hundreds of Presets: Built-in presets are a timesaving feature, which allow users to explore new looks with minimal effort. Users can easily create their own presets and subsequently replicate the look.
FxFactory has a set of free plug-ins to introduce users to the platform. Commercial FxFactory plug-ins start at 29.00 USD and can be purchased via the Noise Industries website (http://www.noiseindustries.com) or through select resellers.

Adobe After Effects, Apple Final Cut Studio and Apple Final Cut Express 4 users can test drive hundreds of FxFactory plug-ins by downloading the free trial version from http://www.noiseindustries.com/fxfactory

Polaroid Eyewear and RealD Sign Global License Agreement for Polaroid Premium 3D Eyewear
3D-News Posted: Wednesday, August 18, 2010 (18:45 UTC) | Posted By: Webmaster


Polaroid Eyewear, a division of Stylemark AG, and RealD Inc., a leading provider of 3D technology for cinema, consumer electronics and professional applications, announced that they have signed a global license agreement to use the RealD brand in conjunction with the launch of a new generation of curved 3D glasses - Polaroid Premium 3D Eyewear.

Under the terms of the agreement, Polaroid Eyewear will distribute its RealD certified Polaroid Premium 3D Eyewear line to movie theaters and cinemas, eye care professionals and other retail channels through its global network of subsidiaries and distributors. Polaroid Premium 3D Eyewear will be compatible with all RealD 3D enabled movie theatres around the world.

"RealD is excited to partner with a brand like Polaroid that has a heritage in polarizing lens technology," said Joseph Peixoto, President of Worldwide Cinema at RealD. "Polaroid Premium 3D Eyewear promises a range of custom frames with precisely curved lenses so moviegoers can fully experience RealD 3D with an uncompromising field of vision and a pair of glasses to match their personal style."

Polaroid Eyewear's launch collection features a range of appealing designs to satisfy demand from all types of movie-goers. And prescription lens wearers are not forgotten, with a range of premium 3D cover styles that fit comfortably over any optical frame. There is even a junior style for the younger audience to enjoy. The collection has been developed under the umbrella of a full 3D vision marketing concept, supporting an easy-to-handle sales system in movie theatre and cinema lobbies, and professional optical and retail channels and will be available soon. All styles feature Polaroid Eyewear's unique 3D formed lenses, differentiating the product from standard 3D cinema glasses provided at theatres and similar products currently available on the market. The product is also fully UV-protective so that a consumer can choose to wear the product outdoors without risk of UV damage.

"We are a brand that is all about technical innovation, style and great value for the money" said Andy Suszko, President of Polaroid Eyewear. "This endorsement from RealD recognizes the high quality of our 3D lenses, made possible only by our unique, patented ThermoFusion™ Technology, the same technology used to make our linear polarized lenses for the highly successful sunglass collections we sell worldwide. We are delighted to be associated with RealD and look forward to working closely with them and their other technology partners as 3D pushes into the consumer electronics mainstream."

Fuji FinePix REAL 3D Digital Camera W3
3D-News Posted: Tuesday, August 17, 2010 (5:20 UTC) | Posted By: Webmaster



The new FinePix REAL 3D W3 digital camera will be available in September. You can pre-order your camera right here!

With the REAL 3D W3's HDMI 1.4 connection, 3D content from the W3 may be played back on any HDMI 1.4-compliant 3D television by simply connecting the appropriate HDMI to a mini-HDMI 1.4 cable, which is sold separately.

The W3 features high-definition 720P movie capture and playback, as well as a new 3½" high-resolution autostereoscopic widescreen display, perfect for viewing and reviewing your shots on the fly, with no glasses required.

In addition to its 3D capabilities, the W3 is also a very capable 2D camera. The W3's special Advanced 2D mode takes advantage of the W3's dual-CCD/dual-lens system. Each press of the shutter button will yield two images – choose from a wide-angle and zoom shot, or two different color modes, even two different ISO settings.

  • Dual 10M CCD system
  • Dual Fujinon 3X zoom lens system (35-105mm)
  • 3.5" wide VGA high-resolution 460K 3D-LCD (3D viewing without glasses)
  • HDMI 1.4 (standard connection to 3D-TV)
  • 3D high-definition movie (720p)
  • Captures images and movies in both 2D and 3D
  • Advanced 2D modes shoot two separate simultaneously 2D images – wide-angle/zoom, color modes and sensitivity
  • Advanced 3D modes – interval shutter and individual shutter
  • Automatic and manual parallax adjustment allows the user to fine tune the 3D effect
  • 1600 ISO high sensitivity
  • Face detection (in 2D mode)
  • Dual-shot mode – take two pictures with one shutter press – one with flash and one without
  • Multi-frame playback with micro-thumbnail
So far, it is unknown whether the W3 will replace the W1 (http://www.stereoscopy.com/cameras/fuji-w1.html), or whether the W1 will remain available.

BRB To Present At Mip Jr, Mipcom First Episodes Of Zookaboo
3D-News Posted: Wednesday, August 11, 2010 (22:09 UTC) | Posted By: Webmaster


BRB Internacional will show at MIP JR and MIPCOM in Cannes, France, the initial episodes of Zookaboo, the new production from the the Catalonian studio Screen 21 3D and first-ever European 3D stereoscopic cartoon series. The public TV channel Televisió de Catalunya has just recently signed on to co-produce this orginal series, starring a hundred or so exceptionally entertaining guessing games featuring different animals hidden in a very curious little box. Zookaboo, which will be available for broadcast at the end of this year, is also being co-produced by the French company Image In, and it is backed by the the ICIC –Institut Català de les Indústries Culturals-.

It's a bird… It's a bear… It's ZOOKABOO! A playful lively box and 104 lighthearted animals collaborate to bring you the funniest animated guessing game. Is this big, big trunk familiar? What about that black and white patterned fur? Where did you see before those crawling movements? Through a hundred or so entertaining guessing games combining animation and real images, Zookaboo (104 x 2') creates a dynamic narrative via 3D that positively invites audience interaction.

Step by step, hint by hint, the box will give the clues to find out which animal is hiding inside the box: ZOOKABOO! Basically, the Zookaboo series is a modern, fun-filled game for kids between the ages of 3 and 6 and for their parents.

Zookaboo also has great potential beyond the TV series – in videogames and other product licensing categories, such as publishing and collectibles. In the words of Carlos Biern, BRB Director of Co-Productions and Worldwide Distribution: "With Zookaboo, a whole universe of possibilities opens up, that of interactive family entertainment, starting with simply being able to enjoy 3D Hi-Def at home."

IRIDAS Announces Industry's First Stereoscopic Native Workflow for New ARRI ALEXA Cameras
3D-News Posted: Tuesday, August 10, 2010 (7:13 UTC) | Posted By: Webmaster


IRIDAS announced the industry's first stereoscopic native workflow optimized for the ARRI ALEXA. Tapping IRIDAS' DualStream NX stereoscopic review technology, integrated within IRIDAS' SpeedGrade and FrameCycler 2010 family, users are now able to instantly review ALEXA stereo footage in the field and experience real-time geometry alignment and color match in a true stereoscopic timeline.

This new development represents a significant opportunity for IRIDAS customers considering the ALEXA - or currently using ALEXA - for their 3D/stereoscopic production workflow requirements, and is testament to the 3D production advancements inherent to IRIDAS' DualStream NX technology.

"It's no surprise that the demand for 3D content - from Hollywood blockbuster movies to immersive television documentaries - is becoming a major driving force in our industry today. However, while the demand for content is there, access to effective, efficient and affordable technologies to create that content has been elusive," said Lin Sebastian Kayser, CEO of IRIDAS. "This feature represents the culmination of years of engineering and stereoscopic development expertise that has enabled a 3D production workflow that works flawlessly with the equipment our customers most want to work with, like the innovative new ALEXA cameras."

"In many ways, our new ALEXA cameras are a technological breakthrough and are redefining the limits of motion picture capture and real time workflows," comments Adrian Widera, Strategic and Business Development, ARRI. "One of the ways we achieve our vision is by working with a network of partners who we know can extend the ALEXA experience, ultimately delivering a complete, powerful digital production workflow. IRIDAS is a proven partner and provides a complement to enhance the real time stereoscopic production workflow that is in such high demand from our customers."

The IRIDAS DualStream NX real time 3D production toolset enables a seamless, instant stereo workflow for the ALEXA, which translates to significant workflow efficiencies so critical in today's time and budget constrained production environments. Here is a snapshot of how it works:

  • ALEXA shoots ProRes 4444 12 bit files to Sony SxS cards;

  • IRIDAS SpeedGrade and FrameCycler 2010 solutions decode two streams of ALEXA ProRes 4444 material in real time, which means they are available for instant playback and review;

  • As a result of the advancements in IRIDAS DualStream NX technology, users can instantly review these stereo streams and, with the push of a button, geometrically align and color match in a true stereoscopic timeline. This is a first in the industry.

  • Material can be rendered for offline dailies or directly edited in Final Cut Pro and Avid systems, then conformed from EDLs for final color grading and depth grading;

  • For users working with other workflows, ProRes 4444 files can also be transcoded to frame formats, including DPX, in full 12-bit bit depth. For those in need of batch transcoding, IRIDAS MetaRender is tightly integrated with SpeedGrade and FrameCycler products, with its UI built into both products for a seamless extension of the workflow.
IRIDAS has been on the forefront of stereoscopic review since it first developed its groundbreaking DualStream technology in 2003. Now in its 4th generation, IRIDAS has refined its innovative stereoscopic 3D toolset to meet the requirements of today's burgeoning production, post production and 2D-to-3D conversion market opportunities. IRIDAS' DualStream NX technology includes advanced features for work on stereoscopic movies and is based on the native stereo timeline already integrated into all IRIDAS products.

DualStream NX adds sophisticated tools to automatically correct geometric misalignment and eliminate color differences between left and right eye streams - this is a breakthrough and a first in the 3D production market. DualStream NX adds even more value for users as it also includes a full suite of creative S3D tools, such as keyframeable parallax adjustments, floating window and a complete stereoscopic color grading feature set. Additionally, DualStream includes comprehensive S3D workflow functions, such as stereo conform and automatic and manual handling of left/right eye assignments.

The IRIDAS SpeedGrade and FrameCycler 2010 family of 3D production solutions are available immediately. For more information, visit http://www.iridas.com

Innovative advertising medium with 3D effects without special glasses now in Multikino
3D-News Posted: Monday, August 9, 2010 (18:56 UTC) | Posted By: Webmaster


Multikino in cooperation with Animade introduces a brand new and innovative form of 3D advertisement which can be viewed in 3D without the need of special glasses. 3D kiosks using the 42" Landscape 3D Displays are already placed on selected Multikino cinema halls. Various types of 3D content will be presented on those monitors. The 3D Digital Signage Network was launched on July 9th, 2010 - the D-date of the cult 3D Shrek premiere in Poland.

Animade decided to utilize auto stereoscopic 3D displays developed and patented by the German company Tridelity Display Solution GmbH – a leading manufacturer of auto stereoscopic 3D displays. Tridelity provides the best auto stereoscopic solution currently available on the market, allowing the viewing of 3D effects by large audiences without any special 3D glasses.

The cable TV company "New generation television – N" is one of the first clients using this new advertising vehicle in Multikino and will present 3D commercials promoting their new product.

3D Digital Signage will attract many more observers due to the fact that no glasses have to be used in order to view the videos. Michael Russo, CEO Tridelity GmbH says: "Tridelity 3D Multi-Viewer displays catch the attention of at least four times more viewers compared to traditional 2D Digital Signage". It has been said a lot recently about 3D HDTV monitors, however it is not possible to use them in advertising, because they require the usage of special glasses. "It is hard to imagine that passersby would stop and put on special glasses just to watch 3D commercials. "It is practicable impossible." – says Wawrzyniec Walczak from Animade - "Modern 3D monitors without glasses solve this problem and offer 3D effects and images to many viewers at the same time, revolutionizing the market of Digital Signage".

Solutions allowing to present 3D commercials without special glasses give unique opportunity and possibilities to clients. 3D commercials developed in this technology are extremely strong "eye-catchers", grabbing the attention of viewers, due to impressive "pop-out" effects of elements jumping out of the screen.

SENSIO partnerships come to fruition – extensive range of market-leading products for premium-quality 3D broadcasting showcased at IBC 2010
3D-News Posted: Friday, August 6, 2010 (18:45 UTC) | Posted By: Webmaster


SENSIO Technologies Inc. announced that a range of market-leading products, integrating SENSIO® 3D technology and enabling the delivery of premium-quality 3D content the length of the broadcast supply chain, will be demonstrated at IBC 2010. The acclaimed technology - shortlisted for a 2010 CSI Award in the category of Best 3D TV Technology or Project - can be seen at the stands and in the products of Miranda Technologies (8.B80) and International Datacasting Corporation (1.C29). A demonstration of SENSIO® 3D with Teranex Systems (13.C46) can also be seen at their stand, and Gennum Corporation will be giving an exclusive demonstration to select invitees.

IBC attendees will be able to judge for themselves how SENSIO® 3D renders the best-quality 3D at any bitrate, high or low, making it a format relied upon by equipment manufacturers for broadcast applications, from the contribution feed to the final distribution.

"The world’s largest manufacturers of broadcast and media products are consistently turning to SENSIO to enable their products for delivery of the highest-quality 3D," said Nicholas Routhier, President and CEO. "In addition, content-producers worldwide are trusting us to ensure an immersive high-impact 3D experience for their audiences. SENSIO is extremely proud to have been able to secure the confidence of FIFA and be instrumental in the successful delivery of the FIFA World Cup 2010™ in live 3D to cinemas around the world. We are also very happy to have been able to participate in the team that enabled ESPN to pioneer live 3D sports broadcasts and be shortlisted for the IBC 2010 Innovation Awards. On-demand 3D, such as live sporting or cultural events, represents an important future revenue stream for content-producers, and SENSIO is committed to supporting the development of this market, technologically, and commercially with our SENSIO® 3D Live Global Network of cinema operators."

Dramatic 3D Graphics Used to Support the Launch of the Industry's First 3D Network
3D-News Posted: Friday, August 6, 2010 (17:39 UTC) | Posted By: Webmaster


With A Twist Studio has produced television's first-ever broadcast graphics package in stereoscopic 3D for ESPN and its newly-launched 3D network—also an industry first. The new graphics, which center on a sleek three-dimensional rendering of the ESPN logo enclosed in a polished metal cube, made its debut during the recent broadcast of World Cup Soccer.

The package includes a series of abstract 3D animations of the logo traveling through space as well as other 3D graphic elements that will be used to support programming on the new network. ESPN plans 3D broadcasts of a variety of sporting events, including the 2011 BCS National Championship Game, college basketball and football contests, and the Summer X Games.

With A Twist Studio was selected for the project due to its past work for ESPN and its experience in working with stereoscopic imagery for such films as "G-Force" and "Alice in Wonderland." "We understand both from a creative and from a technical view what works and what doesn't in 3D," said With A Twist creative director David Burton, "and we know how to maximize the experience for viewers."

The studio worked with ESPN creative teams in Bristol, Connecticut and Los Angeles in designing animation sequences that aim to inspire excitement for the new medium. "3D has a different design vocabulary than the design that's been done for 2-D television for 50 years. It's a different experience," Burton notes. "Stereoscopic television is also a different experience from stereoscopic films—and the design has to compensate for that difference."

The relative difference in size between a movie screen and a television affects the kinds of 3D effects that work. Additionally, the brief time-span of broadcast animations—15 seconds or less—requires 3D effects to be scaled accordingly. "You have just seconds to convey an idea," explains With A Twist CG Supervisor Brandon Bartlett. "Still, the eye needs time to process what it's seeing in 3D—that's easy to do in film, but it's a lot trickier in television because of the short time frame."

While the graphics are meant to convey the all-new experience of TV in three dimensions, they are also meant to reflect the personality of the world's premier sports network. "ESPN, as a brand, stands for action and intensity," Burton observes. "All of its graphics are high energy. With the 3D graphics, we had to deliver an exciting stereoscopic experience while remaining true to the brand. It's still ESPN, but it's taking the next step…into broadcast 3D."

S3D Technologies and SGO form a strategic partnership to provide complete stereoscopic 3D solutions
3D-News Posted: Tuesday, August 3, 2010 (17:16 UTC) | Posted By: Webmaster


S3D Technologies LLC, US-based research and development technology company that develops solutions for stereoscopic 3D production, is announced that they have established a strategic partnership with SGO to provide complete stereoscopic 3D solutions. SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end DI post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions in 2D and stereoscopic 3D.

"We have an excellent relationship with S3D Technologies and both our companies share a mutual incentive to deliver exceptional service to our customers, which is achievable by working together. This is a very positive step and we look forward to working in partnership with them at IBC this year and in the future." Miguel Angel Doncel, CEO, SGO confirms.

"Our goal is to develop and provide 3D content creators with the most user-friendly tools available in the market. As a global organisation, we continuously strive to deliver the highest quality possible and are deeply committed in supporting SGO as well. With both of our companies leading in their specific areas of expertise, the partnership with SGO provides our respective customers with a complete stereoscopic 3D solution." States Carolina Barco, Managing Director, S3D Technologies.

S3D Technologies will have a presence at IBC this year at SGO’s stand 6.A11 in Hall 6, at the at the RAI which takes place from 10 – 14 September 2010 in Amsterdam. They will mainly be showcasing the new S3D Beam Splitter Rig and S3D Calculator, which will demonstrate how the rig’s design and function significantly facilitate a fast, reliable and stable stereo 3D production process. The S3D Calculator is a software package developed by S3D to complement their rigs and connects from PC, Mac or iPhone to calculate stereoscopic parameters during a shoot.

SGO is unveiling Mistika Version 5, Mistika Live and will showcase LightSpace CMS together with an exciting plethora of new stereoscopic 3D tools, cutting-edge colour grading capabilities, 2D compositing functionality and other key developments at IBC 2010.

Mistika is a flexible high-end post production and live on-set system capable of SD, HD, 2K, 4K, stereoscopic 3D with real-time Red camera and other data workflows. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline.

Vishay's Infrared Receivers for Synchronization of 3D TV Active Glasses Feature 25 kHz Carrier Frequency
3D-News Posted: Monday, August 2, 2010 (19:01 UTC) | Posted By: Webmaster


Vishay Intertechnology, Inc. is broadening its optoelectronics portfolio with the release of two infrared receivers developed specifically for the LCD shutter glasses used with 3D-ready TV sets. The surface-mount TSOP75D25 and TSOP35D25 IR receivers are designed to be assembled into active 3D glasses, where they receive infrared signals from the TV set and ensure the glasses' LCD shutters open and close in proper synchronization to create the 3D effect.

The receivers are designed to operate on a carrier frequency of 25 kHz, which is lower than that used by standard remote control systems and thus helps avoid possible interference from TV and set-top box remote controls. Because TV remote control emitters and receivers operate at a wavelength of 940 nm, the TSOP75D25 and TSOP35D25 are designed to receive the 3D synchronization signals from an 830 nm or 850 nm emitter, further avoiding the possibility of interference. Like all of Vishay's IR receivers, the TSOP75D25 and TSOP35D25 feature industry-leading suppression of optical noise from compact fluorescent lights, LCD backlights, and plasma panels.

The TSOP75D25 and TSOP35D25 pack a photodiode, amplifier, automatic gain control, band pass filter, demodulator, and control IC into a single tiny package which helps minimize the weight of 3D glasses, while their ultra-low current consumption maximizes the battery life. Because the TSOP75D25 and TSOP35D25 operate at a carrier frequency of 25 kHz with a signal pattern featuring a minimum burst length of 6 cycles, a very high signal-to-noise ratio is achieved. Finally, because these new IR receivers receive modulated synchronization signals versus baseband signals, a single emitter can be used in the TV to achieve transmit distance of more than 26 meters.

The TSOP75D25 and TSOP35D25 are surface mount devices that can be mounted in a side or top view. They both have a viewing angle of 50 deg., which allows for significant head movement without signal loss. The TSOP75D25 measures 2.3 mm x 3.0 mm x 6.8 mm and has dual lenses while the TSOP35D25 measures 4.0 mm x 5.3 mm x 7.5 mm and has a single lens.

Samples of the new TSOP75D2 and TSOP35D2 are available now. Production orders have a lead time of six to eight weeks. Pricing for U.S. delivery in small quantities is $1.00.

Fusion-io Supercharges Stereoscopic 3D Film Production, Eliminates Hollywood Bottlenecks with Revolutionary New Memory Technology
3D-News Posted: Sunday, August 1, 2010 (8:58 UTC) | Posted By: Webmaster


Fusion-io, pioneer of a new memory tier of flash-based solid-state (ioMemory) technology, revealed its work with some of Hollywood's premiere entertainment companies. To bring a spectacular new breed of visual entertainment to the big screen, Fusion-io products have now been used in the production of several stereoscopic 3D movies, including Alice in Wonderland, Avatar, How to Train a Dragon and Clash of the Titans – with many more Fusion Powered blockbusters coming soon in a theater near you.

Stereoscopic 3D film production requires frequent reviews of real-time, full quality playback with double the throughput of regular movies, putting immense stress on current film pipelines and often crippling studios' production pipelines. With Fusion-io's new tier of high speed persistent memory, studios can now play back and write data at the same time, meaning artists can start review sessions of their work as soon as they have enough shots copied.

Fusion-io technology also makes it possible for directors and artists to conduct mini-reviews between major sessions, ensuring that creative teams don't sit idle while waiting for feedback on their progress. Previously, this time-consuming process forced artists to transfer data and review among multiple workstations. Before the advent of Fusion's ioMemory technology, this process could cost studios several weeks of production time.

By significantly speeding workflow and review sessions, Fusion-io eliminates hours of labor needed to sequence data for playback and defragmenting hard drives, while completely eliminating the risk posed by RAID crashes and data recovery. In addition, the implementation of ioMemory technology is much more simple and streamlined than the alternative of adding RAID arrays.

Studios can now eliminate this cumbersome legacy infrastructure, and instead deploy Fusion's easily implemented and monitored solution to significantly reduce IT overhead, improve data security and accelerate production. With ioMemory technology, the power of a high-performance SAN can be realized in every production workstation.

Utilizing Fusion-io, Prime Focus, a global leader in entertainment services, completed its S3D conversion of Warner Bros.' Clash of the Titans in just under eight weeks. Prime Focus' timeframe for the project represents a significant breakthrough as standard stereoscopic conversion projects typically take six months or longer.

"Fusion's ioDrives really helped us meet a tough deadline. With typical VFX projects, we complete about 20-30 shots per day. The ioDrives scaled our data load capabilities by about 20 times. This improved our productivity about two- to fourfold," said Sean Konrad, Project Manager for Stereoscopic Conversion. "Using Fusion-io drives, each review session covered far more shots and we could continue cycling work in between sessions. We don't have to worry anymore about defragmenting disks, rebuilding RAIDs or swapping out disks. We are buying many more ioDrives to implement throughout our different locations."

"No other company today provides the entertainment industry with the lightning-fast access to data that Fusion-io offers, making it possible to radically accelerate film production and save studios valuable time and effort in bringing their products to market," said Vincent Brisebois, Director of Hollywood Alliances for Fusion-io. "We look forward to working with Prime Focus and other studios to help reinvent the cinematic experience for 21st Century audiences."

To learn more about Fusion-io and how Prime Focus used ioMemory technology to radically accelerate its production time, go to http://www.fusionio.com

Stereoscopic 3D Company 3DMI Joins MBIC
3D-News Posted: Sunday, August 1, 2010 (8:55 UTC) | Posted By: Webmaster


The Miller Business Innovation Center (MBIC) announced that 3D Motion Imagery (3DMI) is now a client of the Center. 3DMI found that the combination of quality space and the access to Center resources made the decision to locate at the Center an easy one. 3DMI joins twelve other companies who are currently clients of the Center. "I am excited about the location, amenities, support and services provided to our company by the Center" said Peter Fuszard, President of 3DMI. "The consulting help we have already received during the acceptance process has been invaluable to our company and we expect that the many services offered by the Center and the College will enhance our chances of success in our market."

"We are excited to work with 3DMI, a leader in the 3D stock footage marketplace," said Glenn Stewart, Entrepreneur In Residence at the MBIC. "They represent the type of company that the Center is looking for as a client."

3DMI is a leader in the creation and marketing of stereoscopic 3D footage. The 3D market is rapidly growing due to the success of 3D in movies and on television. At present, there is little original content of high quality 3D stock footage that can be used by the creators to develop outstanding presentations, movies, games and TV programming. 3DMI intends to fill this rapidly growing need.

3D stock footage content is used widely by display manufacturers, web and broadcast advertising agencies, video on demand providers and feature film producers, as well as in broadcast television, home video, corporate media and gaming.

3DMI is managed by a team of experienced creative and business professionals who have been involved in motion pictures, content production, advertising and broadcast television. The principals are founder Peter Fuszard, an Emmy Award-winning director and cameraman; Paula Lumbard, founder of pioneering stock footage companies Film Bank and FootageBankHD, and former member of an Emmy Award-winning special effects team; and John Corser, an Academy Award-nominated producer of commercials, promotional films, music videos, feature films, television productions and educational films who is also founder of FilmUtah. The 3DMI board of directors includes Jim Baker, new media entrepreneur and founder/CEO of a number of award-winning technology companies, and former VP Services at digital video systems pioneer Media 100 Inc.

About the MBIC: The Miller Business Innovation Center is an incubation facility operated by the Salt Lake Community College for small businesses. Along with office space, the Center provides significant additional services including computers, telephone service, conference room availability, media center, research library and most importantly, significant mentoring from the Center staff. It has achieved success by creating opportunities for Utah’s self sustaining small businesses that create new jobs, thus enhancing Utah’s economic development.

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