3D-News Archive August 2011

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'Full HD 3D Glasses Initiative' Receives Support from Four Global TV Manufacturers
3D-News Posted: Tuesday, August 30, 2011 (19:52 UTC) | Posted By: Webmaster

Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation and X6D Limited (XPAND 3D) announced that Royal Philips Electronics, Sharp Corporation, TCL Corporation and Toshiba Corporation have expressed support for the activities of the "Full HD 3D Glasses Initiative " - which aims to benefit consumers through a new technology standard for consumer 3D active shutter glasses.

In early August 2011, Panasonic, Samsung, Sony, and XPAND first announced their intent to work together on the development and licensing of Bluetooth® enabled radio frequency (RF) system 3D active shutter glasses technology, including RF system protocols between consumer 3D active shutter glasses and 3D displays such as televisions, personal computers and projectors, as well as 3D theaters with XPAND active shutter glasses. The standardization will also include several types of infrared (IR) system protocols between 3D active shutter glasses and 3D displays, ranging from the protocols jointly developed by Panasonic and XPAND 3D to the proprietary protocols of Samsung and Sony.

In late September 2011, the license program for the Full HD 3D Glasses Initiative is targeted to commence. With this, manufacturers of 3D displays, 3D synchronization emitters, 3D active shutter glasses or Bluetooth chip devices for such products can receive a license to begin developing and manufacturing products employing the Full HD 3D Glasses Initiative technology.

Further, in late 2011, the Full HD 3D Glasses Initiative plans to begin officially certifying products manufactured under the Full HD 3D Glasses Initiative license. Upon a product’s certification, the Full HD 3D Glasses Initiative will allow the usage of a distinct logo, which will provide consumers an easy way to recognize interoperability among 3D active shutter products, such as 3D TVs and 3D glasses that each bear the logo.

LG Cinema 3D HDTV Beats Competition in Live Consumer Challenge
3D-News Posted: Tuesday, August 30, 2011 (19:52 UTC) | Posted By: Webmaster

Public "3D TV Challenge" events in New York and Chicago this month further solidified LG CINEMA 3D's position as the consumer-preferred 3D TV. In the face-off events, designed to educate consumers about 3D TV, LG CINEMA 3D was once again declared the undeniable consumer favorite for overall 3D experience versus conventional 3D TVs using active-shutter 3D glasses.

At New York's Grand Central Terminal and in suburban Chicago's Woodfield Mall, 6,177 people viewed both types of 3D TVs and voted for their favorite 3D experience. By the end of the six-day challenge, 78 percent said they prefer LG CINEMA 3D over the competition. While informal, the results of the consumer challenge echo comprehensive, third-party 3D TV tests showing that four out five people choose LG CINEMA 3D over Sony and Samsung.

"We're not surprised by the results of the 3D consumer challenge," said Jay Vandenbree, senior vice president, home entertainment, LG Electronics USA. "Our goal has always been to give people what they want in a TV: outstanding picture quality, a robust feature set and a compelling, comfortable viewing experience. The message from consumers is loud and clear, LG CINEMA 3D gives people what they want."

The challenge was designed to educate consumers about the different kinds of 3D TV technology available and collect anecdotal information on consumer preference. In the fun, interactive experience, the TVs and glasses were unbranded and displayed the same 3D video content. Consumers were then asked to vote on which they preferred. The 3D challenge measured real-time consumer choice between 3D technology using battery-operated active-shutter glasses that sync with an emitter on the TV and LG CINEMA 3D that uses passive technology and polarized glasses similar to those used in movie theaters.

Consumers Speak their Minds about 3D TV

"I was quite impressed. I like the idea of lighter glasses. The depth perception was a key feature for me. I thought it (LG) popped more than the other brand," said Raymond Gruenfelder, New York City, who participated in the LG CINEMA 3D Challenge at Grand Central.

Diana Lumani, Trumbull, Conn., said she picked LG CINEMA 3D because she felt like she "could actually touch the people coming out of the screen. I picked passive because it was a lot more crystal clear and it felt more alive and real."

"I thought the challenge was really good. I didn't know what to expect but there was quite a lot of difference between the two screens. Screen A (LG) had a lot more clarity, was brighter and more colorful," said Paula Lambert, who was visiting New York from Hemel Hemstead, England

"This was my first experience watching in 3D. It was unbelievable!" said Juan Delgado of Pingree Grove, Ill. Donning his passive CINEMA 3D eyewear at Woodfield Mall in Schaumburg, he said the LG CINEMA 3D TV "seemed like it was in vivid mode. It seemed crisper, sharp, realistic. You actually feel like you are there. My son even jumped out of his seat, it was so real!"

"I'm a die-hard Sony fan, but this demonstration definitely changed my mind. I like the idea of wearing 3D glasses without the expense," said Karen Sierzega, Hoffman Estates, Ill.

CINEMA 3D Product Line Expanding

LG has expanded the CINEMA 3D series to include nine models available now: the LW6500 series in 47-, 55- and 65-inch class screen sizes (47.0-, 54.6- and 64.7-inch diagonals, respectively), the LW5600 and the LW5700 series in 47- and 55-inch class screen sizes (47.0- and 54.6-inch diagonals, respectively), and the all-new LW5300 entertainment packages bundled with a 3D Blu-ray player in 47- or 55-inch class screen sizes (47.0- and 54.6-inch diagonals, respectively). All LG CINEMA 3D models are bundled with four pairs of lightweight, 3D glasses and additional sets of glasses are available for affordable purchase.

For more information on LG CINEMA 3D visit http://www.lg.com/us/tv-audio-video/discoverlgtvs/cinema3d/index.jsp.

Based on LG consumer perception study of LG Cinema 3D TV vs. Samsung and Sony active 3D TVs in factory default settings, May 2011. LG TV model 47LW5600 with model AG-F200 glasses; Samsung TV model UN46D6420 with model SSG-3100GB glasses; Sony TV model KDL-46EX723 with model TDGBR100/B glasses. Certain claims are based on percentages which have been rounded to the nearest tenth of a percent. The four out of five claim is based on overall 3D experience. Glasses claim is based on weight, comfort and overall preference among all participants surveyed.

Ravensbourne and SGO form Educational Partnership to Equip Students with Cutting-edge Technology
3D-News Posted: Friday, August 26, 2011 (11:57 UTC) | Posted By: Webmaster

Ravensbourne, a university sector college driven by the creative use of digital technologies, has invested in SGO's Mistika to enhance its Stereoscopic 3D, 2D and DI curriculum, and equip its students with cutting-edge tools. Ravensbourne is a prestigious centre of excellence, industry accredited and a Skillset Media Academy. It also aims to become an official SGO Mistika training centre in the future.

Developing talented individuals and businesses through industry-ready skills, applied research, enterprise and innovation, Ravensbourne will place Mistika at the core of its editing and post production courses.

Greg Loftin, Subject Leader at Ravensbourne says: "We're absolutely delighted to be partnering with SGO. Mistika leads the way in high-end postproduction and 3D editing; the benefits for our students in terms of developing skills and a technical understanding of stereo are huge. Mistika will be a prized addition to our facilities here and should enhance our reputation for delivering graduates with industry ready skills and expertise."

Geoff Mills, Director of SGO Global Sales & Operations, who has, with the SGO team, successfully raised world-wide awareness of Mistika's ground-breaking real-time capabilities and workflow to such a level, that Mistika has deservedly become a system of choice and a clear leader, states: "It is very important to educate on the use of equipment and provide facilities for the marketplace to learn best practice and workflows. SGO is proud to assist in educational programmes, where it will contribute in giving back to the industry - talented people, who make this industry so very special. "

Geoff concludes: "Mistika is revolutionary and an award-winning asset for creative and ambitious organisations. With 3D gaining momentum, it is essential Mistika is well placed in a highly regarded educational establishment in the UK."

Ravensbourne also has global aspirations and connections and is part of a national and international network of innovators, partnering with major multi-national brands like Samsung, Microsoft and MTV including many industry world names in their Alumni. The college also has strong links with a number of education institutions in China, India, Japan, Korea and Hong Kong.

3D Film Factory Introduces Two, All-New, Handheld 3D Rigs Designed To Capture Incredible, Accurate Stereoscopic Images On The Move
3D-News Posted: Thursday, August 25, 2011 (10:13 UTC) | Posted By: Webmaster

3D Film Factory, a company offering 3D camera rigs, is set to introduce two, new, handheld 3D rigs that are already making waves in the stereoscopic production community. Loaded with professional features, these ultra-light, cost-effective systems – the 3D BULLET RIG and 3D BULLET LITE RIG – are unshakable for handheld or steadicam 3D productions.

Designed to "load and shoot" these compact beam-splitter rigs are the perfect solution for location, reality, or action 3D filmmaking. For more information on the 3D Bullet Rig visit http://www.3DFilmFactory.com

"The 3D Bullet Rig is going to take 3D production to a whole new level. I love this rig. It's incredibly light, rock steady and most of all – it's really easy to shoot with from your shoulder, or tripod. This rig is a 3D filmmakers dream, very versatile", said the company's veteran stereographer Keith Driver. "Most 3D rigs are bulky, expensive and worst of all - tripod bound. They require a crew to operate. We've shot 3D projects in Africa, the Middle East, Hollywood soundstages, you name it we've done it in 3D. And we realized we needed a more mobile 3D rig. A 3D rig you could just pick up and shoot with. This is the 3D Bullet Rig."

The 3D Bullet Rig makes handheld 3D filming effortless and smooth by transferring the weight to your waist and shoulder. This means each 3D rig includes a spring-loaded suspension rod, comfortable weight displacement belt and adjustable, padded shoulder mount. The result is right on target - hours of mobile, handheld 3D filming capability. In addition, each rig features detachable rubber hand grips for easy manoeuvring and a standard tripod mounting plate (1/4"-20 and 3/8"-16 holes).

Weighing under 12 lbs. (5.5 kgs.) the 3D Bullet Lite Rig was designed to accommodate the Canon DSLR 5D, 7D, 60D, XF105 (camcorder) and other smaller HD cameras.

The slightly larger 3D Bullet Rig accommodates the Canon 1D, 5D, 7D, XF105, XF305, XH-G1, 5D, 7D, Sony F3, EX3's, HDCP1, X5U, Z1U, Panasonic AF100, HVX200, HC 1500, HC 1800 and many other professional HD cameras.

Both rigs feature custom camera mounts that allow cinematographers to easily lock and load cameras into place using a standard quick-release plate from Bogen/Manfrotto. The horizontal camera mount offers IO (inter-ocular) adjustability from 0" – 3.5" (0 - 89 mm) and simple convergence movement from 0°-3°. Both functions are easily controlled using simple, accurate finger knobs, complete with 3D calibration markings. The vertical camera mount adjusts for perfect stereoscopic picture alignment by elevating and performing full x-y-z rotation (yaw, roll, tilt).

The light-weight, mirror box housing is constructed using space-age foam core plastic that's durable, corrosion-free and substantially cooler than a metal matte box. This ensures your beam-splitter glass with its expensive coatings will stay cool on hot days. The rig itself is hand-milled employing a nearly indestructible aluminium alloy frame.

Perfect for traveling light, the entire 3D Bullet Rig is ingenuously designed to set-up and break down in a matter of minutes, packing into a small, water-tight pelican case.

As a bonus, the horizontal rail easily detaches, along with the camera mounts, transforming into a side-by-side rig 3D for wide and landscape stereography.

The opti-prime, 50/50 beam-splitter glass is precise, uniform and manufactured to optimize 3D image recording. See specs. Within the matte box, a simple adjustment tool allows stereographers to fine tune the glass angle from between 43° to 47°.

3ality Digital acquires Element Technica
3D-News Posted: Thursday, August 25, 2011 (5:07 UTC) | Posted By: Webmaster

3ality Digital, a leading innovator of the S3D production technology, announced it has acquired Element Technica, a company long-known for its manufacturing expertise, accessories, and mechanical engineering of motorized S3D camera rigs. 3ality Digital has been named in the 2011 Inc. 500 list and is considered one of the fastest growing private companies in the nation.

3ality Digital is now 3ality Technica, and with its acquisition of Element Technica, 3ality Technica now provides all of the control, accuracy, breadth, automation, modularity, accessories, and design of both existing product lines.

Element Technica's product line has become synonymous with ease of use, great design, affordability, and durability. 3ality Digital's product line has become synonymous with precision components, speed of use, incredible accuracy, and advanced image processing. In acquiring Element Technica, – the Company gains an in house manufacturing and design capability, and the opportunity to further expand its already sizable R&D infrastructure. Physically, the companies will combine in an expansion to the 3ality Digital headquarters in Burbank, CA.

"As our primary competitor, we have always had great respect for Element Technica and their achievements. The complete compatibility and lack of redundancy between the companies has made this an ideal acquisition, strengthening the Company's position to provide the most advanced and dependable S3D solutions to the market. Perhaps the greatest benefit of this acquisition will be to the motion picture and broadcast producers who will now have an unprecedented amount of tools and technology tailored to meet their specific needs" said Steve Schklair, CEO of 3ality Technica.

The combined engineering skills of the two companies will help push 3D production to levels of integration and refinement previously unmatched. Many of Hollywood's major theatrical releases which have been shot utilizing these two companies systems and technology include "Jack the Giant Killer," "The Amazing Spider-Man, "The Hobbit: An Unexpected Journey," "Prometheus," "Underworld 4," "Oz," and "The Great Gatsby." Also, companies like BSkyB, the world's leading 3D broadcaster, and the HBS feeds from the FIFA World Cup have based their productions of live events on the backbone of 3ality Technica technology.

"With this acquisition, 3ality Technica will be a decade ahead of the rest of the industry. Not only will automation become more common, it will be the standard as the industry begins to enjoy the simplicity and speed it affords," said Hector Ortega, Senior Vice President of 3ality Technica.

"Integration will fast-forward as the merging systems require fewer and fewer ancillary components. Compatibility with other industry systems will cease to be an issue as 3ality Technica alone already leads the way in seamless connectivity from post production, to VFX, and live broadcast," said Stephen Pizzo, Senior Vice President of 3ality Technica.

The combined expertise that forms 3ality Technica ranges from Hollywood feature films and television, to live-broadcast sports events and concert performances, to NASA. It also positions the company to offer the world the most comprehensive advanced 3D educational program (3DIQTM) to filmmakers, broadcasters, and craftspeople.

Element Technica is also well known for their line of both 2D and 3D accessories, and it is planned that this product line will continue under the existing Element Technica banner.

"You cannot believe the level of excitement we all share, but it's not just us that are so elated. Some of our key customers and partners that were recently made aware of this deal have shared in this excitement as they all understand the benefit this will have to their work. We have already integrated some of the best aspects of both companies' product offerings, so the market will see an immediate improvement in tool sets, component integration, and customer service," said Schklair.

3Dtuber from GenforMax, LLC: The First High Definition '3D-Video-Web-Platform'
3D-News Posted: Thursday, August 25, 2011 (5:07 UTC) | Posted By: Webmaster

GenforMax, LLC announced the release of its flagship product – 3Dtuber™ (www.3Dtuber.com) – the first step in an unprecedented 2D/3D video content delivery on the web utilizing unique pure HTML5 "HD quality 3D-Video-Web Platform™." Users will be able to upload any conventional 2D or 3D video materials to 3Dtuber - the GenforMax cloud-based system and show them in vivid High Definition 3D. 3Dtuber is an enabling product - with little effort, customers will be able to connect 3Dtuber to their websites and view content in 3D with HD quality. Placement of advertisements or commercial use will be allowed for a license fee. For regular computer or TV displays, non-active 3D glasses are required to enable an immersive stereoscopic experience and can be ordered at 3Dtuber.com. If desired, a 3DGenMonitor™ can be purchased from GenforMax for auto-stereoscopic rendering (i.e., 3D monitor that does not require glasses).

Sony Introduces World's First Digital Binoculars With HD Video Recording, Zoom, Autofocus and SteadyShot Image Stabilization
3D-News Posted: Thursday, August 25, 2011 (5:07 UTC) | Posted By: Webmaster

Life's "can't miss" moments are now easier to observe and capture with the world's first digital binoculars to record in AVCHD™ 2.0 format, from Sony. The new models, DEV-3 and DEV-5, are ideal for nature/bird watching, they can record Full HD video with stereo sound at the touch of a button, and even add a 3D mode that records scenes as thrilling stereoscopic video footage for playback on most 3D HDTVs.

"Now consumers can watch birds, wildlife, sports action and more in steady, sharply-focused close-up views, while capturing their subjects in crisp Full HD," said Andy Bubala, director of the camcorder business at Sony Electronics. "These new models add entirely new levels of flexibility and convenience to viewing, recording and enjoying your favorite images and scenes."

Users can select the variable zoom on both models to scan a wide area at low magnification before zooming in seamlessly to pinpoint a subject, such as birds in a field. Turning on the digital zoom at magnification settings over 10x boosts the DEV-5 model's total magnification range from 0.9x up to 20x digital (image quality is reduced when digital zoom is on and recording 2D video at magnifications higher than 10x), rivalling many high-powered conventional binoculars. The DEV-3 model pulls wildlife, sporting subjects and architectural details closer with a maximum magnification of 10x optical. In 3D mode, the binoculars' maximum magnification is 5.4x optical.

Unlike traditional binoculars, electronic autofocus keeps moving subjects sharply in focus at all times. A comfortably positioned dial allows fingertip adjustment of manual focus - ideal for focusing selectively on a subject, rather than overhanging branches or other obstructions in the field of view.

Electronic autofocus allows both binoculars to focus cleanly on subjects less than half an inch away when recording in 2D (minimum of 32 inches when recording in 3D).

Separate images for left and right eyes are captured by a matched pair of precision G Lens optics by Sony with "Exmor R" CMOS sensors and powerful BIONZ® processors. Independent electronic viewfinders provide clear, detailed images for left and right eyes, offering a stereoscopic viewing experience that's comfortable, natural and highly immersive.

The DEV-3 and DEV-5 digital binoculars feature Optical SteadyShot™ image stabilization (Active mode), the optical stabilization system that's found on Sony Handycam® camcorders and Cyber-shot® cameras. Optical SteadyShot™ image stabilization helps keep images clear and stable, even when viewing at high magnifications. The binoculars can be connected via HDMI® to a Sony BRAVIA® HDTV or any HD television with HDMI input for viewing images (cable sold separately). 3D videos can be enjoyed on virtually any 3D-compatible TV, including Sony BRAVIA® models. There's also a USB connection for transferring video clips to a PC for storing, editing and sharing.

The binoculars feature a "stealth" design that eliminates distracting buttons or external details that could reveal a user's position to wildlife.

Both binoculars feature an ergonomic grip area that's coated with an elastomer material for sure handling and stable operation. Top-mounted controls allow easy operation with gloved fingers, while dual buttons are provided to start recording instantly with either hand.

The DEV-5 model includes an on-board GPS receiver that automatically geo-tags video clips and photos. Tagged images can be viewed after shooting in online maps (requires compatible software).

Both binocular models come with a high-capacity rechargeable battery pack (NP-FV70) that allows up to approximately three hours of 2D recording on a single charge. Remaining battery time (minutes) is displayed in the electronic viewfinder.

The DEV-3 and DEV-5 models also include a battery charger/adaptor, A/V connecting cable and USB cable for PC connection. In addition, the DEV-5 binoculars are supplied with lens cover, finder cap, large eye cups, a carrying case and neck strap.

The new DEV-3 and DEV-5 digital recordable binoculars from Sony will be available in November 2011 for about $1400 and $2000, respectively.

YoDigito.com launches Glasses Free - 3D Media Player in India
3D-News Posted: Friday, August 12, 2011 (15:29 UTC) | Posted By: Webmaster

YoDigito.com, an online store catering to technological cravings of the smart Indians, today announced the launch of the world's first naked eye (without glasses) 3D personal media player, the YoDigito-GADMEI P83.

YoDigito - Gadmei P83 that allows glasses-free viewing, uses a 3D full-HD LED-backlit panel display with image intertwined decoding and a Lenticular LCD screen to achieve the stereoscopic effect without glasses. The player also supports 2D viewing with a dedicated switch for transition between 2D and 3D. It sports a resolution of 1280x768 pixels and has an inbuilt 4GB storage capacity with support for MMC, SD, SDHC (at a maximum of 32GB).

"This is a game changer in the field of personal 3D devices" said Niloy Debnath, CEO, YoDigito.com, India. "Viewers can now enjoy the convenience of watching 3D content, anywhere anytime, with the biggest advantage of not having to carry & wear bulky glasses. Be it personal entertainment, advertising, healthcare or education, the potential applications of this technology is enormous."

The following 3D-formats are supported:

  • 3D Image: MPO - 3D image format, digital cameras support the market, mainstream 3D format
  • 3D Image: 3GP - Gadmei 3D image format
  • 3D Image: 3DP - Network popular image formats
  • 3D Video: Left and Right 3D video format (H.264 / AVI and other mainstream encoding format), need to add the file name in front of "[3D]."

Leawo 2D to 3D Conversion Service Launched with Cutting-edge Techniques for Ultimate 3D Appreciation
3D-News Posted: Friday, August 12, 2011 (15:28 UTC) | Posted By: Webmaster

With 3D TVs, 3D channels, 3D theatres and more 3D supported devices come to the fore, 3D video enjoying becomes a trend rather than an option. Watching 3D stereoscopic image with vivid life-like displaying effect still costs a lot since 2D to 3D conversion technology is still under development. The great market demand draws multimedia developers head for 3D converting software. As a pioneer in developing the best software that meets users' demand to the full extent, Leawo Software (http://www.leawo.com/) has put the top-notch 2D to 3D converters into the multimedia market for users' options.

Through unremitting efforts, Leawo Video Converter can take all media file formats into use: downloaded movies, home-made videos in formats like AVI, MP4, MPEG, MKV, MPG, VOB, WMV, etc. All plain 2D videos can be converted to amazing 3D videos within only few simple steps without any technical knowledge required.

The output 3D video is compatible with some 3D TVs and other 3D display devices, so you are enabled to enjoy high-quality 3D video freely, and which can really be said as an awesome 3D video visual feast.

Various 3D setting modes (Red/Cyan, Blue/Yellow, Interleaved, Side by Side) are provided for preference, 3D depth effect adjustment is allowable as well. Besides, similar to the previous 3D excluded version, the output 3D video can also be cropped, trimmed, effected and watermarked so as to achieve the best effect. Other functions such as video and audio parameter setting, previewing, screenshot capturing and more are included.

Dashwood Cinema Solutions Releases Stereo3D Toolbox LE V3.0
3D-News Posted: Friday, August 12, 2011 (15:27 UTC) | Posted By: Webmaster

Dashwood Cinema Solutions, developer of cutting-edge Mac®-based stereoscopic 3D solutions, announced the version 3.0 update to Stereo3D Toolbox LE™ - the light edition counterpart to Dashwood's award-winning, professional Stereo3D Toolbox™ plug-in for stereoscopic 3D mastering. Developed by stereographer and company founder, Tim Dashwood, Stereo3D Toolbox LE™ provides an affordable gateway into 3D content creation with the most basic stereoscopic 3D post-production tools necessary to optimize stereoscopically acquired footage. Stereo3D Toolbox LE is powered by Noise Industries' FxFactory platform and designed to work with Adobe® After Effects®, Apple® Final Cut Pro®, Apple® Motion® and Apple Final Cut® Express applications. The v3.0 update qualifies additional platforms, including the new Final Cut Pro X® release, and includes a medley of new output options and features.

"There are a variety of people working with 3D, from the big post houses, to hobbyists working on their personal computers at home - and they each have very different needs. Though we do offer a professional stereoscopic 3D mastering tool, Stereo3D Toolbox, Stereo3D Toolbox Light Edition is perfect for any 3D enthusiast just stepping into 3D waters. It's very easy to use, and budget-friendly. The version 3.0 release also includes a variety of new features and is already qualified for Final Cut Pro X," says Tim Dashwood.

Stereo3D Toolbox LE v3.0 incorporates a variety of basic stereoscopic 3D capabilities for 3D enthusiasts, including convergence adjustment and vertical, zoom and rotational disparity correction tools, "autoscale," a preview screen within the user interface, and the ability to output clips to popular stereoscopic monitors and delivery formats - including YouTube® 3D.

Here is the complete list of the new features in Stereo3D Toolbox LE v3.0:

  • Stereoscope output mode compatible with Hasbro's my3D® format
  • Instantly work with GoPro® 3D and Panasonic® AG-3DA1 H.264 files in Final Cut Pro X without transcoding or muxing (see video tutorial for details)
  • Quick nest tools for building side-by-side compound clips or nests
  • Global Output Mode feature from Stereo3D Toolbox v3.0
  • Difference, Anaglyph B&W and Anaglyph outline modes
  • 2D bypass output option
Stereo3D Toolbox LE v3.0 can be purchased at http://www.dashwood3D.com for US $99. The update is free for current Stereo3D Toolbox LE customers. Anyone can also test-drive Stereo3D Toolbox LE v3.0 by visiting http://www.dashwood3D.com/downloadle.php

PassmoreLab Adds 3D to Pop Sensation Memphis High's Hit Song Criminal Love
3D-News Posted: Friday, August 12, 2011 (15:27 UTC) | Posted By: Webmaster

Sunshine, warm fields and bustling SoCal beaches embody the youthful innocence found in pop sensation Memphis High's latest music video, "Criminal Love" which is now being converted to stereoscopic 3D by PassmoreLab.

For the first time, Memphis High comes to life in 3D. In their video Criminal Love, the pop duo of 16-year old Witt McKay and 17-year old Grant Vogelfanger are in full stereoscopic 3D amidst bustling traffic, hoisting signs up to passing cars and wooing girls on the beach.

Criminal Love's 3D production was supplied by San Diego-based 3D production/post house PassmoreLab. The company is well versed when it comes to 3D music videos and has positioned itself as the "go to" company for bands and artists that want to distribute content through the very latest 3D delivery platforms. PassmoreLab recently teamed up with Grammy-Award winning, Linkin Park and Warner Bros. Records to convert the video for Linkin Park's hit "Iridescent" into 3D. The song appears on the movie soundtrack of 'Transformers: Dark of the Moon.' In the last year, PassmoreLab has worked on 3D music videos for recording artists such as Slash, Plain White T's and Osaka Popstar.

Thanks to power management company The Collective, Memphis High is being touted as the "next Jonas Brothers" and the offering of Criminal Love in a stereoscopic format will help the band connect with its target audience (notably, the 2008 3D film documenting the Jonas Brothers' "Burning Up" concert tour, grossed over $23 million in worldwide sales). "Last month we saw the release of the first 3Denabled smart phone, the HTC Evo 3D. With the recent launch of the Nintendo 3DS and with LG's Thrill and Samsung's Galaxy 3D hitting the U.S. market soon, the entire music industry is excited about the growing opportunities to deliver 3D music videos via 'glasses-free' handheld devices," said James Humann, Executive Producer with PassmoreLab. "Band managers and labels are seeing 3D as a visual innovation that can transform a music video from primarily a marketing device used to promote record sales into a legitimate source of consumer entertainment."

Memphis High's video for Criminal Love is currently running on MTV-U as a Freshman feature, in store video networks at Wet Seal, Journeys and at all Six Flags locations. The band currently has features in Popstar Magazine, Seventeen Magazine and on iHeartRadio online. For the past month the band has been releasing new singles every Tuesday and, on August 2, 2011, the band will release their full EP "From You to Me" on iTunes.

The 3D music video for Criminal Love is now available for digital distribution through PassmoreLab on multiple platforms including mobile devices, video on demand, television broadcast and theatrical.

3D Stereo Media and Peacefulfish's New Co-Production Market for 3D Content set to launch
3D-News Posted: Friday, August 12, 2011 (15:27 UTC) | Posted By: Webmaster

The 3D Stereo MEDIA Film Festival (Belgium) and creative industries consultancy peacefulfish (Germany/UK) have received support from the MEDIA Programme of the European Commission to launch the first European co-production market for stereoscopic 3D content.

This film market, dubbed the 3DFM, will take place on 7 and 8 December 2011 as part of the third edition of the 3D Stereo MEDIA Film Festival in Liège, Belgium.

The 3DFM will bring together European producers (film, TV, alternative content, etc.) who have stereoscopic feature, documentary, or animation projects at the development stage with international co-producers, sales agents, distributors, and financiers for pitching sessions and one-to-one meetings.

Set during the 3D Stereo MEDIA Festival, which is both a technology conference dedicated to stereoscopic 3D and a film festival, the aim is to provide both 3D and 2D producers from across Europe with insight into the rapidly growing 3D market as a basis for forming future working relationships.

The call for project applications from producers will be launched on 6 June 2011. The deadline for submission is 1 September 2011. Twenty projects will be selected to attend the market and compete for the 3DFM Pitch Prize.

For more information, contact Sébastien Aubert at peacefulfish: sebastien@peacefulfish.com

EON Reality Announced the Grand Opening of the Interactive Digital Center in Italy
3D-News Posted: Friday, August 12, 2011 (15:26 UTC) | Posted By: Webmaster

EON Reality, an interactive 3D software provider, announced a newly opened Virtual Reality Center for development of virtual reality at the COMONExT Science and Technology Park in Lomazzo (Como) in Italy. The main purpose of the center is to allow companies to view and interact instantly with something that is not there physically but that appears in three dimensions thanks to Virtual Reality.

The Grand Opening Ceremony of formerly Centro Sviluppo Realta Virtuale (CSRV)-IDC Italy took place on July 11th, starting with the Opening Speech from Paolo De Santis, President of the Chamber of Commerce of Como and Giorgio Carcano, President of CSRV and ComoNExT, followed by two presentations from Stefano Varisco, Simulation Engineer at Ferrari, and Antonio Franchin, Sales Director at PompeCucchi.

"CSRV-IDC Italy is a startup company which can lean on a very skilled technical team and on the strength of a partner like EON Reality, solid player in the Virtual Reality market since 1999; we are going to provide for renting our Virtual Reality devices and infrastructure to guarantee a very cost-efficient approach to these technologies: Virtual Reality and its benefits will become a technology available for all companies and organizations, regardless of their size," said Carlo Chiodaroli, General Manager at CSRV-IDC Italy.

CSRV-IDC Italy has been financed by the local Chamber of Commerce and some banking groups. Its mission is to offer Virtual Reality development services in the fields of applications ranging from architecture to aerospace, oil & gas to education, automotive to medical, government to luxury goods. On top of the EON software development platform, CSRV-IDC Italy is equipped with several large-size immersive display systems, including a 3m x 2m curved holographic screen with stereoscopic projection system, a 9m wide EON Concave screen with 2 full HD 3D projectors that enables high-quality immersion for large audience and an EON Icube system which is a cubic room about 3x3m, with three walls and one floor. On top of the stereoscopic effect, the immersion feeling is increased by tracking cameras that are following the user's movement to adapt the virtual environment in real-time.

More information is available at http://www.eonreality.com

Dimensional Optics Announces 3ACTIVE 3D Glasses in Camouflage Styles
3D-News Posted: Friday, August 12, 2011 (15:26 UTC) | Posted By: Webmaster

Dimensional Optics, a company developing Active and Passive 3D eyewear for the cinema, television, and gaming industries, announced two new styles of 3ACTIVE™ 3D glasses for the gaming enthusiast.

With the military using Active 3D technology to fly drones through war zones and examine enemy compounds with 3D satellite imagery, it makes perfect sense to introduce a military inspired pair of Active 3D glasses to the marketplace.

Dimensional Optics has designed "Desert Camouflage" and "Jungle Camouflage" Active 3D glasses with the military & gaming enthusiast in mind. Being the only company to create a camouflage line of 3D eyewear, styles are now available on the Dimensional Optics website and can be purchased for $59.95.

Aside from feeling like you are immersed in battle, these camouflage glasses add superior functionality to the 3D experience.

  • The lightweight design & flexible temples allow for extended comfort when gaming (or watching movies) long into the night.
  • The full frame and wide temples block stray light to give you a better 3D effect.
  • A storage case and cleaning cloth keep your glasses clean and protected from damage.
  • Rechargeable batteries save customers money by eliminating the need to by replacement batteries.
Overall these glasses provide consumers with an unbeatable 3D experience priced lower than the competition.

LG Mobile & Jane's Addiction 'Bring Your World Alive' With World's First 3D User-Generated Concert
3D-News Posted: Friday, August 12, 2011 (15:25 UTC) | Posted By: Webmaster

LG Mobile announced that it will celebrate the launch of LG Thrill 4G™, the glasses-free 3D phone available exclusively this summer from AT&T, with an integrated marketing campaign entitled "Bring Your World Alive." Encouraging consumers to experience the benefits of glasses-free mobile 3D for themselves, the campaign features a series of unprecedented, experience-driven events including the world's first 3D user-generated exclusive concert with alternative rock pioneers, Jane's Addiction, on Monday, July 25 in New York.

LG Mobile is teaming up with YouTube and Jane's Addiction to give fans the opportunity to bring their music alive by being a part of the "World's First 3D User-Generated Concert." Held at Terminal 5 in New York's trendy Hell's Kitchen neighborhood, more than 100 lucky ticket holders selected by LG and Jane's Addiction will be the first to capture 3D video footage of the one-of-a-kind event using the LG Thrill 4G. Video from the concert will then be transformed into a 60-minute documentary that will be available on the LG Thrill YouTube 3D channel, youtube.com/comealive, beginning Aug. 4, 2011.

"It's a night of firsts. For LG, Jane's Addiction, YouTube and the technology industry as a whole, the world's first 3D user-generated concert is an entertainment breakthrough, opening the door to mobile 3D possibilities," said Tim O'Brien, vice president of marketing for LG Mobile. "A revolutionary 360-degree stage coupled with Jane's Addiction's eclectic performance style will create the ideal setting for a one-of-a-kind concert experience."

In a partnership with Gameloft, a leading global publisher of digital and social games, LG also will challenge consumers to battle it out in 3D with a 3D Gaming Tournament at the Ferry Building Marketplace in San Francisco on Aug. 10, 2011. Using the LG Thrill 4G, teams of gamers will battle it out in "Near Orbit Vanguard Alliance (N.O.V.A.) 3D," Gameloft's 3D action game, during this exclusive 3D event experience. After multiple timed battles, top scorers will go head-to-head in a projected 3D main event for the chance to be crowned the N.O.V.A. Intergalactic Gaming Champion.

LG's "Bring Your World Alive" campaign began in late-June during the 3D Entertainment Summit in New York City with a keynote speech delivered by O'Brien discussing the ways in which LG Thrill 4G breaks the common barriers of 3D technology including accessibility, unwanted glasses and lack of content.

The ideal handset for on-the-move entertainment enthusiasts, LG Thrill 4G allows users to do it all in 3D - create, share and enjoy content in 3D. Gamers will love it for the 3D games, amateur cameramen will love the ability to create and share in 3D video and customers looking for one of the most powerful and capable superphone on the market will be delighted by the LG Thrill 4G, which will be available in AT&T company owned stores in the coming weeks for $99.99 with a two-year contract. For more information, please visit www.thrillbylg.com

New 3D Video Service on Nintendo 3DS Delivers One-of-a-Kind Content
3D-News Posted: Friday, August 12, 2011 (15:25 UTC) | Posted By: Webmaster

Nintendo 3DS™ owners now have a ticket to free, exclusive 3D video content. The new Nintendo Video™ service automatically delivers short 3D videos from the worlds of music, comedy, animation and Hollywood, and the 3D content can be watched without the need for special glasses. On July 27, OK Go will launch a new music video and will debut the 3D version exclusively on Nintendo Video.

"Nintendo 3DS is a unique platform for creativity," said Tony Elison, Nintendo of America's senior director and general manager of Network Business. "OK Go and all our partners are helping us make Nintendo Video a one-of-a-kind entertainment experience."

In the coming weeks, Nintendo Video will feature exclusive 3D videos from Jason DeRulo, Foster the People, CollegeHumor and the world-renowned Blue Man Group, plus extreme sports and action videos, animation from various independent studios and 3D trailers for upcoming Hollywood movies. Specific content may vary across countries in the Americas.

To access Nintendo Video, Nintendo 3DS owners need to connect to a broadband wireless Internet service and visit the Nintendo eShop, where they can download the Nintendo Video application. Once Nintendo 3DS owners download the application, the video lineup will automatically update whenever users are within range of a wireless hotspot and have their SpotPass™ feature enabled, even if the system is in Sleep Mode.

Nintendo Video is just one of the many features of Nintendo 3DS, Nintendo's newest hand-held system. Nintendo 3DS lets users experience 3D games, take 3D pictures and watch 3D videos without the need for special glasses. Nintendo 3DS offers users a completely new way to play and keeps people connected - to their friends, to their games, to their world. The Nintendo 3DS system builds on Nintendo's legacy of creating unique experiences for the masses.

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo.com/3Ds.

For more information about Nintendo Video, visit http://www.nintendo.com/3Ds/nintendo-video

New Zealand's Park Road Post entrusts SGO's Mistika for Stereo 3D & DI post production for all stereoscopic work
3D-News Posted: Friday, August 12, 2011 (15:24 UTC) | Posted By: Webmaster

With production now in motion on Peter Jackson's two-film adaptation of J.R.R. Tolkien's The Hobbit, SGO is delighted to confirm that Oscar award-winning New Zealand-based facility, Park Road Post Production has selected Mistika for the majority of Stereo and DI work for the production and post production workflows of the feature film. Mistika now forms the nucleus of Park Road's stereo 3D infrastructure, placing Mistika at the heart of their stereo 3D workflow.

Owing to Mistika's open and configurable architecture, real-time capability, advanced toolsets and workflows, Mistika now plays an integral role throughout the entire stereo 3D production pipeline at Park Road, including producing dailies rushes for editorial, finishing and grading.

Mistika plays a major role in the workflow process of all Park Road stereoscopic work, including rushes preparation, stereo adjustment, colour grading and EDL conforms for screening. Mistika Operator based at Park Road, Francisco Cubas said: "This is such an exciting time, Park Road is an amazing facility and we are working on one of the most important motion pictures being filmed right now in the world, and Mistika and SGO are part of it."

Park Road Post Production, which recently purchased an additional four SGO Mistika 4K systems earlier this year, including a Mistika Software License Agreement for the Weta Group, has enhanced its existing Mistika-centric stereoscopic 3D production pipeline to meet the high demands for this high-profile feature film project in stereo 3D. The facility currently hosts a total number of six powerful Mistika 4K workstations. Weta Digital who have taken on the visual effects for both films, also have a Mistika workstation.

Dave Hollingsworth, Head of Picture at Park Road says "We had some very specific and extremely difficult challenges to overcome leading up to the beginning of The Hobbit principal photography. After seeing the Mistika last year and hearing about SGO and the development team, we decided to go down a path of using the Mistika as the hub for our new digital rushes workflow. There was no other system that could deal with turning around stereoscopic Red Epic high frame rate material in the timeframe and with the quality that we needed. Working very closely with SGO along side developing our own proprietary software we have achieved something that is quite incredible and beyond cutting edge. SGO has been amazing, it has been a true collaboration, and it is only just the beginning!"?

"This is a very exciting time with Mistika playing an integral part of Park Road's workflow and we are really proud SGO's technology has been placed at the core of the facility. Park Road could have chosen any other available product on the market today, but the fact that they opted for SGO's Mistika solution to support their outstanding quality work, is such an honour. We are absolutely thrilled to work with Park Road and delighted they have made Mistika their system of choice, which is now being used in amazing high profile projects." states CEO of SGO, Miguel Angel Doncel.

3ality Digital, OFFHOLLYWOOD Partner To Advance East Coast S3D Market
3D-News Posted: Friday, August 12, 2011 (15:24 UTC) | Posted By: Webmaster

3ality Digital announced a new partnership with OFFHOLLYWOOD, who is a recognized leader in providing advanced cameras and production gear for television, film, and mobile media production. The two companies compliment each other with the industry's most state-of-the-art technology in the emerging arena of digital cinema and S3D content production for multiple media platforms.

"As 3ality Digital expands into more markets, we are broadening our outreach with the most innovative partners in the industry. Our two companies bring the very best of both worlds together, providing turn-key S3D production solutions for filmmakers, as well as for episodic television producers," said Lucas Wilson, Director of Business Development, 3ality Digital.

"Our new alliance with 3ality Digital enables our two companies to widen our unique and forward-thinking technologies to a worldwide industry of filmmakers," said Mark L. Pederson, CTO/Co-Founder, OFFHOLLYWOOD.

OFFHOLLYWOOD is 3ality Digital's first partner in New York, which is a growing market for S3D production. OFFHOLLYWOOD has provided cameras and support for the Academy Award nominated film "Rabbit Hole," starring Nicole Kidman, the soon-to-be-released "Our Idiot Brother," starring Paul Rudd, and for the hit television crime series "Blue Bloods" on CBS, starring Tom Selleck. In addition, OFFHOLLYWOOD has a special passion for the independent film community, allowing these artists to access the superior 3ality Digital technology within the indie-rich New York City film community.

"We are thrilled to have OFFHOLLYWOOD join our creative family and are excited by the possibilities this partnership will bring in making 3ality Digital's S3D technology pervasive in the production communities," said CEO, Steve Schklair, of 3ality Digital.

3ality Digital has pioneered some of the latest and most powerful tools for filmmakers, enabling them to turn S3D into a ubiquitous medium. Upcoming films incorporating 3ality Digital's leading technology include Sony Pictures' "The Amazing Spider-Man," MGM/New Line Cinema's "The Hobbit: An Unexpected Journey" and Legendary Pictures/New Line Cinema's "Jack the Giant Killer." The S3D technology innovated by 3ality Digital has caught the attention of the film industry and the demand for its use is on a rapid rise.

Dimensional Optics Announces the Introduction of 3ACTIVE 3D Glasses for Kids and Young Adults
3D-News Posted: Friday, August 12, 2011 (15:23 UTC) | Posted By: Webmaster

Dimensional Optics, a market leader in the development of Active and Passive 3D eyewear for the cinema, television and gaming industries, announced the introduction of 3ACTIVE 3D Glasses for Kids and Young Adults.

As more and more consumers are enjoying 3D television content at home with their families, the need for high quality active shutter 3D glasses for kids and young adults is essential.

Dimensional Optics has met this need with the release of their new 3ACTIVE for Kids active shutter 3D glasses:

  • The lightweight frame design allows for a comfortable fit on smaller faces
  • Wider temples block peripheral light and improve the 3D viewing experience
  • The exclusive full frame design protects the active shutter LCD lenses from breakage
  • The glasses are fully rechargeable so there is no need to constantly replace batteries
3ACTIVE for Kids 3D Glasses not only provide a high quality viewing experience, they also have the lowest retail of all major brands.

At $59.95, including storage case, charging cable and microfiber cleaning cloth, consumers can save more than $70 vs. other brands.

New XPAND Infinity 3D Cinema Glasses Offer World-Class Performance and Comfort for Theater Environments
3D-News Posted: Friday, August 12, 2011 (15:23 UTC) | Posted By: Webmaster

At CineEurope 2011, XPAND 3D introduced a new generation of active 3D cinema glasses that offer lighter weight, greater transparency and higher performance than any other 3D glasses in the industry. The new XPAND Infinity™ 3D Cinema Glasses offer pristine cinema image quality and long-lasting comfort, making them the ultimate 3D glasses for moviegoers.

The XPAND Infinity 3D Cinema Glasses feature greater transparency, which translates to an improved brightness of 37 percent over the previous models. They offer a contrast ratio of 2000:1, the highest in the market. The Glasses are powered with a replaceable CR2032 coin battery, with a life of 300 hours in Triple Flash mode.

The XPAND Infinity 3D Cinema Glasses are extremely light, weighing only 56 grams. Combined with a stylish and ergonomic design, the Glasses can be worn comfortably for long periods of time. The Glasses come with three nosepieces and are available in two colors: red and black. They can also be equipped with optional RFID tags for anti-theft, allowing theater owners to track and monitor each pair of glasses.

While other 3D systems perform well in the center of the screen but suffer from massive decline in performance as the viewer moves to the left or right from center, the XPAND Infinity 3D Cinema Glasses perform extraordinarily from any viewing angle, ensuring an optimal 3D experience no matter where the viewer is sitting in the cinema.

"While competitors are simply repackaging older technology, XPAND 3D continues to find new and innovative ways to deliver the best 3D experience to cinemas, and the new XPAND Infinity 3D Cinema Glasses exemplify this commitment to innovation," says Maria Costeira, CEO, XPAND 3D. "The Infinity 3D Cinema Glasses are very light and designed for long-term wearing, and more importantly, they offer greater performance than any other 3D glasses on the market."

Lightspeed Design, Inc. Featured the DepthQ Polarization Modulator for 3D Digital Cinema at CineEurope
3D-News Posted: Friday, August 12, 2011 (15:23 UTC) | Posted By: Webmaster

Lightspeed Design, Inc. / DepthQ featured the DepthQ® Polarization Modulator for 3D Digital Cinema at the CineEurope tradeshowin Amsterdam, June 28-30. When combined with a silver screen, the DepthQ® Polarization Modulator allows your digital cinema projector to display stunning stereoscopic 3D films, viewable using inexpensive passive circular polarized glasses. To date, it has been successfully demonstrated to Warner Bros. Pictures and Paramount Pictures and has been listed in the Walt Disney Studios Motion Pictures Approved Equipment List (http://digitalcinema.disney.com/).

First introduced at Cinemacon in March of this year and then showcased at InfoComm11, the DepthQ® Polarization Modulator has received an amazing response. Units are currently deployed in the United States in Washington, Alaska, Michigan and California as well as internationally in Germany, Israel, Australia, UK, Turkey, China and the Philippines. Interest in the product continues to grow as orders flow in from around the world.

Paired with projectors up to 22K ANSI Lumens, DepthQ® provides a spectacular 3D experience for screens up to 13.7m (45ft). DepthQ® meets Hollywood's demanding image quality standards by precisely and efficiently varying the polarity of light passing through it in perfect synch with the "triple-flash" of left and right eye images. An unprecedented symmetrical 50 microsecond switching time between the eyes ensures bright, low-crosstalk operation.

Features include:

  • Bright, low-ghost 3D
  • Crisp, sharp image
  • Heat-tolerant, accepts up to 22K Lumens
  • 3D screen sizes up to ~13.7 m (45 ft)
  • Simple, easy to set up and use
  • No moving parts - low cost/maintenance
  • Works with all DLP projectors
  • Compatible with standard polarized 3D glasses
  • Two position actuator allows easy switch between 2D and 3D
  • Simple, single-cost business model
The system includes the liquid-crystal modulator as well as its control unit, plus hardware which mounts the unit to the front of your projector, and an actuator to move the modulator in and out of the projection path (for switching between 2D and 3D). Sync output from your projector's GPIO port is supplied to the control unit, which then conditions the signal to match the modulator's required input.

For more information, go to http://www.depthq.com/cinema-modulator

Enhanced Dimensions Releases RockCandy 3D - Stereoscopic Stock Resource Pack
3D-News Posted: Friday, August 12, 2011 (15:22 UTC) | Posted By: Webmaster

Enhanced Dimensions, the independent 3D filmmaking production facility run by Stereoscopic 3D filmmaker Andrew Murchie has announced the availability of RockCandy 3D - Stereoscopic Stock Resource Pack.

RockCandy 3D offers over 40 royalty free, stereoscopic, pre-rendered animations designed for use as stock media in music related productions. Each animation is supplied fully pre-rendered ready for use, but with flexibility for more experienced motion graphic experts to easily adapt text on title plates, adjust the parallax point to suit the deployment screen size or to layer additional elements over the animations. The RockCandy 3D Collection is available in 3 editions aimed at VJ's, Motion Graphic Artists and Broadcast media with appropriate licence rights included with each edition. Included with the Pro and Broadcast Editions are an associated royalty free media collection along with tutorials and a whole host of other extras. The collection also gives Adobe After Effects users access to the eD-3D Virtual Rig and associated tutorials as used in the creation process for the RockCandy 3D.

Andrew Murchie, Director at Enhanced Dimensions said - "We've seen a real growth in interest in using our animations since our launch last year, and with our experience in working with musicians and the music industry we felt our first collection should be based around music and musicians. The RockCandy 3D collection is a great starting point for club VJ's to break into stereoscopic 3D, along with motion graphics developers who'll find a whole range of helpful stereo 3D resources, tutorials and pre-created stereoscopic media that make creating amazing 3D animations an absolute breeze. Users of this collection don't need to concern themselves with the complexity of stereoscopic production - they can just dive-in and have fun."

Andrew continued, "Offering the broadcast edition delivers a cost effective package of 3D media for music & music themed broadcasts worldwide. The animations can be used as they are or have additional elements layered over them. We created this with the media actually being supplied at wider than 1920 so there is the ability to easily adjust this for variable screen sizes, and also to facilitate moving the 3D effect back into the screen for layering additional elements over in 3D space."

Oakley to Release Special Edition "Transformers: Dark of the Moon" 3D Glasses
3D-News Posted: Friday, August 12, 2011 (15:21 UTC) | Posted By: Webmaster

Oakley, Inc. announced the upcoming release of limited edition 3D glasses with custom graphics that commemorate the debut of "Transformers: Dark of the Moon," a much anticipated 3D feature film. Available today, the Oakley 3D Gascan® Transformers Limited Edition offers unparalleled performance to provide the ultimate 3D entertainment experience.

"We are honored to team up with Paramount Pictures and Hasbro to offer this unique limited edition 3D eyewear," said Oakley CEO Colin Baden. "This film will push the envelope of 3D entertainment. With all the technology and talent that went into its creation, it deserves nothing less than the world's best 3D glasses, and the innovations of Oakley 3D Gascan represent the state of the art. Our goal was to set the standard for optical performance in 3D, and we achieved it. Customers lucky enough to get their hands on this limited edition will have a rare collectible to commemorate a mind-blowing cinematic experience," Baden concluded.

"We are thrilled to have Oakley develop this product collaboration with Hasbro to bring even more excitement to audiences anticipating seeing this incredible first-ever Transformers film in 3D. The glasses are amazing!" said LeeAnne Stables, Paramount Pictures' EVP, Worldwide Marketing Partnerships.

This special edition of Oakley 3D glasses carries graphics inspired by the movie, which will debut in the U.S. on June 29th. One side of the frame is highlighted by the AUTOBOT SHIELD icon while the other carries the emblem of the DECEPTICON shield icon. Enriched with more film-inspired art, a custom Microclear™ bag is included for lens cleaning and frame storage.

Oakley 3D Gascan is the world's first 3D eyewear that is "optically correct," a term that does not refer to prescription correction. Conventional non-prescription lenses can distort vision but Oakley HDO™ 3D technology takes advantage of the company's decades of optical innovation to maximize vision with clarity and fidelity while providing truer alignment of 3D images. The lens curvature gives the wearer a wide field of view while virtually eliminating glare and reflections. Oakley 3D lenses offer an uncompromising degree of color fidelity, allowing the wearer to see what the director had in mind for every shot. Made of comfortably lightweight O Matter®, the frame optimizes comfort with a precise Three-Point Fit.

Oakley 3D glasses have earned official certification by RealD®, the world's most widely used 3D movie technology. In addition to maximizing the 3D cinema experience, Oakley is pursuing partnerships with manufacturers of home 3D systems that utilize passive polarization technology. This will allow consumers to use the same glasses for 3D entertainment in the home and the cinema.

To showcase the special edition release, select Oakley Stores will feature a 3D interactive experience with displays showing trailers from the new film. These retail locations include Oakley Stores in New York's Times Square and SoHo, the Hollywood store, and the Market Street store in San Francisco. The product will also be available at other Oakley Stores as well as Oakley.com, Amazon.com, Sunglasshut.com and Zappos.com websites.

Barco helps University of Potsdam to safeguard the planet
3D-News Posted: Friday, August 12, 2011 (15:21 UTC) | Posted By: Webmaster

Visualization pioneer Barco announced that the University of Potsdam, Germany, has installed a Barco I-Space to bring its research data to life. The university's Research Focus Area of Earth Sciences tries to find out how system 'Earth' works and how everything around and on the Earth - including us, man - affects the planet. The brand-new 3D lab, equipped with a three-sided Barco I-Space, greatly helps them gain new insights.

The University of Potsdam officially opened its brand-new 3D lab on 15 June. With natural hazards and climate change becoming ever-important topics worldwide, the University increasingly focuses on studying the facts, causes and implications of these phenomena. Next to the researchers, companies from a wide range of industries - automotive, IT, biology, etc. - come to the lab to bring their research data to life.

When the need came for a high-quality visualization solution, the university researched various options but decided for Barco after a visit to the demo room in the company's headquarters in Belgium. "The image quality we saw on the wall at Barco in Kuurne was simply stunning. There was no way the other solutions could compare," states Dr. Bergner, International Project Coordination, University of Potsdam, Research Focus Area Earth Sciences.

For this project, Barco installed an I-Space: a multi-sided, cubic immersive environment that surrounds the user completely with virtual imagery. The University opted for a three-sided I-Space with two walls and a front-projected floor. The installation is powered by three Barco Galaxy NW-12 full HD projectors and designed with three semi-rigid 4.00 meter screens and Barco's XDS Control Center software for the display management.

"The I-Space is immensely changing the awareness within our community. When we have complex, detailed data to discuss and analyze during meetings, we decide to 'go see it for real' in the I-Space. It gives the feeling of being fully 'immersed' in the data or pictures. The high resolution allows us to detect the tiniest details. In this way, we can speed up analysis, decision-making and collaboration," continues Dr. Bergner.

The University of Potsdam is very proud of the cutting-edge solution, which boosts its image of a leading center for science and research. "The I-Space truly helps us better understand how the earth functions and evolves and, as a consequence, how we can safeguard it," Dr. Bergner concludes.

PAY Studio goes 4K and Stereo3D with Quantel
3D-News Posted: Friday, August 12, 2011 (15:20 UTC) | Posted By: Webmaster

Leading Warsaw-based post house PAY Studio has upgraded its Pablo with 4K, Stereo3D and the Neo panel. The system has immediately been put into action finishing Poland's first major 3D movie 'Battle of Warsaw'.

"Our Pablo system has been at the heart of our workflow for several years now, working principally on commercials, major TV series and movies for the Polish market," said Monika Jakutowicz, PAY Studio colorist and 3D artist. "Upgrading the system to 4K and Stereo3D operation means that we can carry out the highest quality digital intermediates and color correction for 2D movies. And it also enables us to break into the exciting new 3D movie business, as our work on Jerzy Hoffman's 'Battle of Warsaw' illustrates - we did the entire color correction and Stereo3D post on the Pablo, as well as the titles."

"We looked at other options for stereoscopic work, but there is nothing to match the Pablo's comprehensive S3D workflow. It's got all the color and other finishing tools we need in one room, a brilliant interface in the Neo panel and a good Stereo3D toolset that Quantel continues to develop," Jakutowicz continued. "We wouldn't have been able to complete 'Battle of Warsaw' in the short timescale required without Pablo. The ability to grade the left and right eyes in parallel and the new stereo balancing and fixing tools were particularly useful."

"We have moved early into the Stereo3D market because we think it will continue to grow rapidly as a movie, and later, TV format; it's just a matter of time, reducing the costs of S3D production and in the case of TV, waiting for consumers to make the next move to 3D-enabled TVs. Wherever the market moves, PAY Studio will be at the forefront, continuing to develop and exploit all the latest technologies," Jakutowicz concluded.

XPAND to Supply Active 3D Glasses for Mitsubishi Televisions in North America
3D-News Posted: Friday, August 12, 2011 (15:20 UTC) | Posted By: Webmaster

XPAND will supply two models of XPAND 3D glasses for 3D capable televisions manufactured by Mitsubishi Electric Visual Solutions America, Inc. One will feature a single pair of 3D glasses designed for Mitsubishi 2011 television models with a built-in 3D emitter. The second will include a single pair of 3D glasses with an external emitter, offering a complete single viewer 3D solution for any Mitsubishi 3DTV.

"We're honored that Mitsubishi recognizes our expertise in providing the highest-quality 3D glasses on the market," said Maria Costeira, CEO, XPAND. "Both companies share a commitment to technological excellence, offering their customers the most exciting and realistic 3D experience available."

The active 3D glasses are stylish and lightweight, incorporating a host of design innovations to provide vivid, accurate 3D viewing. The glasses offer high transparency and a high contrast ratio for brighter, clearer images, while their ergonomic design ensures users' comfort even when worn for extended periods of time.

The XPAND 3D glasses offered by Mitsubishi Electric Visual Solutions America are compliant with the M-3DI standard for 3D active-shutter eyewear products, designed to establish compatibility among 3D televisions, computers, home projectors and cinema projection. Mitsubishi Electric is a founding member of M-3DI and one of the world's first companies to feature M-3DI capability for its 3D glasses.

Duke Nukem Forever to Feature NVIDIA 3D Vision Support
3D-News Posted: Friday, August 12, 2011 (15:19 UTC) | Posted By: Webmaster

NVIDIA announced that the year's most-anticipated PC game, Duke Nukem Forever®, will provide full support for NVIDIA® 3D Vision™ technology, enabling gamers to experience the King and his alien-bashing antics like never before in high-quality, breathtaking, stereoscopic 3D.

Scheduled to launch in the U.S. on June 14, 2011, Duke Nukem Forever is the long-awaited follow-on to one of the most popular PC games of all time, and the developer, Gearbox Software, is pulling out all the stops to make this one memorable.

In addition to adding stunning new graphics, new alien foes, new babes, and more debauchery, Gearbox is integrating full support for NVIDIA 3D Vision technology, giving gamers an up-close and personal look into Duke's world. And, with NVIDIA® Surround™ technology, gamers can experience Duke's alien battles, beer drinking and world-saving in 3D across three full HD 1080p displays, or in 2D across three 2560x1600 displays, for a completely stunning and immersive gaming experience.

"3D Vision adds an amazing new dimension to the Duke Nukem Forever experience, virtually dropping you right into the game," said Randy Pitchford, president and CEO of Gearbox Software. "All Gearbox developers use NVIDIA graphics in development, and I use NVIDIA graphics at home. This is the closest you'll get to feeling what it's like to be the King!"

Volfoni introduced SmartCrystal Pro
3D-News Posted: Friday, August 12, 2011 (15:19 UTC) | Posted By: Webmaster

Inside the 3D pavilion at this year's InfoComm (June 15-17, 2011), Volfoni unveiled their latest product: SmartCrystalTM Pro. With SmartCrystal Pro, Volfoni now provides a passive system that works with any single-lens 3D projector. When placed directly in front of the projector lens, the SmartCrystalTM Pro polarization modulator generates 3D images onto a silver projection screen for viewing with passive glasses. Volfoni will also be releasing newly designed passive glasses that are extremely comfortable, durable, and lightweight.

An ergonomic design that combines both high performance with top-notch engineering, Volfoni's SmartCrystalTM Pro is suitable for both professionals and consumers. It's perfect for boardroom presentations, conferences, classrooms, lectures, or any setting where high-quality simulation and visualization are key. SmartCrystalTM Pro is easy to set up with any single-lens 3D projector, thereby eliminating the alignment issues associated with dual projector systems.

This brand new polarizer, made up of a multi-layer stack of liquid crystal elements based on Volfoni's, newly developed, Surface Switching Technology, allows for high-speed operation and optical efficiency, creating a crisp and bright 3D image. SmartCrystal Pro operates at 120Hz, creating sharp images and utilizes circular polarization to prevent loss of contrast should the viewer tilt his or her head. SmartCrystalTM Pro can be connected directly to any suitable 3D input source and works with projector strength up to 10,000 lumens. Volfoni's polarizer can also be connected to a computer via USB cable, allowing the user to adjust the settings of the LCD to optimize image quality for any venue.

This is Volfoni's first entry into passive 3D systems. SmartCrystalTM Cinema is currently in development for larger venues. Volfoni is now covering all segments of the 3D market and is one of the rare companies in the world to provide a wide range of 3D technologies and products.

BluFocus Announces Opening of UK Office
3D-News Posted: Friday, August 12, 2011 (15:18 UTC) | Posted By: Webmaster

BluFocus Inc, an advanced testing and certification facility specializing in the testing of media content, products and applications for the Home Entertainment Industry, announced that it has opened an office in the UK to service the growing demand for the company's testing and consulting services in the European market.

For several years, entertainment companies in Europe have been relying on BluFocus' quality assurance testing services to assist them in delivering issue-free products to market, particularly in the areas of Blu-ray/DVD, 3D content, Audio/Video, Digital Distribution, Apps for devices, and other entertainment technologies. In their home office located in North Hollywood, CA, BluFocus has been providing testing services to major studios and authoring facilities for some of the biggest 2D and 3D Blu-ray worldwide releases to date.

"We are thrilled to be gaining a physical presence in the UK," said Paulette Pantoja, BluFocus CEO and Founder. "The opportunity to service our European customers from this vantage point is exciting, and we look forward to strengthening our existing relationships, and establishing and nurturing new ones as well. We're particularly interested in sharing our 3D technical and physiological research and expertise with content creators and distributors to ensure the comfort and safety of viewers, as well as continuing to expand our growing application and digital distribution testing services."

BluFocus' expertise and continued commitment to the Home Entertainment Industry has allowed them to be heavily involved with new and existing technologies that continue to evolve such as 3D, digital distribution, Blu-ray and apps for devices. A physical presence in the UK allows BluFocus to provide their European clients and partners better access to their advanced quality assurance testing solutions and services.

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