3D-News Archive September 2007

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Dimension Technologies Inc. Awarded NSF Grant for Ultra High Definition Head Mounted Displays
3D-News Posted: Thursday, September 27, 2007 (12:49 UTC) | Posted By: Webmaster

Dimension Technologies Inc. (DTI) has been awarded a contract from the National Science Foundation (NSF) to study the feasibility of applying DTI’s patented Ultra High Definition display technology to head mounted Virtual Reality displays (HMD). The technology will allow the display of images with 5760 x 3240 resolution using current off the shelf microdisplays. Such unprecedented resolution will allow eye-limited resolution across a 96 degree X 54 degree field of view. This is the closest that any display has ever come to matching the acuity of the human vision system. The extra resolution is added by operating the microdisplays nine times faster than the usual 60 frames per second. Sub sections of each pixel are illuminated in sequence, creating an image made up of the sub sections instead of the whole pixels. This is the first commercial application of this innovative technology.

Head mounted systems have long been recognized as a potential low cost and compact alternative to room sized dome simulators or tiled flat panel display walls for a variety of applications like scientific visualization and military and commercial simulation. But the low resolution and small fields of view of commercially available head mounted displays have limited the acceptance of that technological approach. The ability to display eyelimited resolution across a wide, immersive field of view at a cost and size far below that of alternative technologies will make head mounted virtual reality displays a viable alternative. In the future, as costs decrease, it is expected that consumer PC users, gamers and video iPod users will also be able to benefit from the technology.

IMAX Corporation and Warner Bros. Pictures Announce Next IMAX 3D Space Film
3D-News Posted: Thursday, September 27, 2007 (12:47 UTC) | Posted By: Webmaster

IMAX Corporation and Warner Bros Pictures announced that, in cooperation with the National Aeronautics and Space Administration (NASA), the IMAX® 3D camera will return to space for production of the next IMAX 3D space film. Set for release in early 2010, the film will chronicle the life story of the Hubble Space telescope - deemed the most important scientific instrument since Galileo invented the original telescope. IMAX's long-standing partnership with NASA has enabled millions of people to travel into space through a series of award-winning IMAX films that have cumulatively grossed more than $500 million worldwide. The IMAX 3D camera made its first voyage into space in 2001 for the production of SPACE STATION 3D, narrated by Tom Cruise, which has grossed nearly $100 million worldwide. The Hubble IMAX 3D film will mark Warner Bros. Pictures' first venture into space.

"The astronauts have often said The IMAX Experience® is the next best thing to being in space, and with IMAX 3D, the audience really IS there," said Producer/Director Toni Myers. "A decade ago we made a film that briefly touched on the subject of Hubble, but back then its first images were just coming in. Today, we have Hubble's entire phenomenal legacy of data to explore. With IMAX 3D, we can transport people to galaxies that are literally 13 billion light years away. Real star travel is here at last."

"We are thrilled that people from around the world will experience this vital servicing mission from a front row seat," said Shana Dale, NASA deputy administrator, Headquarters, Washington. "Audiences will be mesmerized as they are transported to the distant galaxies on the universe."

"Our original IMAX 3D releases have already put audiences in the driver's seat of a NASCAR racecar and taken them swimming with some of the most exotic undersea creatures on earth, and now we look forward to transporting them to the far reaches of the universe," said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. "Warner Bros. and IMAX have collaborated on 20 films over the last four years, and we are excited to share our next endeavor - the IMAX 3D space film - with our audience."

"The IMAX space film series includes some of the all-time highest grossing IMAX films, clearly underscoring the public's fascination with the wonders of space flight and the filmmaking talents of Toni Myers, Graeme Ferguson and the IMAX space production team," said IMAX's Co-Chairmen and Co-CEOs, Richard L. Gelfond and Bradley J. Wechsler. "We couldn't be happier to embark on this journey and look forward to transporting people further than they have ever gone before through the magic of IMAX 3D."

"IMAX space films have always been a huge hit with audiences worldwide because they epitomize the essence of The IMAX Experience, which is to transport people to places they normally couldn't visit," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We are delighted to have the opportunity to return to space with our long time partners at NASA, Warner Bros. Pictures, the IMAX 3D camera and the IMAX space production team that makes it all come together."

The Hubble IMAX 3D film will be made by the same filmmaking team behind SPACE STATION 3D. The film will chronicle the amazing saga of the greatest success in space since the Moon Landing. Featuring stunning on-orbit coverage of the telescope's final repair and jaw-dropping IMAX 3D flights through distant galaxies, Hubble's astonishing legacy will be captured for generations to come.

Spatial View Chosen one of Canada’s select Companies-to-Watch in the 2007 Deloitte Technology Fast 50 Awards
3D-News Posted: Thursday, September 27, 2007 (12:45 UTC) | Posted By: Webmaster

Spatial View Inc. has won a coveted Companies-to-Watch Award, one of four separate awards categories that make up the 2007 Deloitte Technology Fast 50 Awards, which is celebrating its 10th anniversary as the pre-eminent technology awards program in Canada. Companies-to-Watch Awards honour early-stage Canadian technology companies that have been in business less than five years. These companies exemplify many of the winning characteristics of Deloitte Technology Fast 50 ranked companies, which are judged using a longer track record.

"Companies-to-Watch award winners frequently go on to score high rankings in the Deloitte Fast 50 once they have a five year track record," said John Ruffolo, National Leader, Technology, Media & Telecommunications Industry Group, Deloitte. "Spatial View has quickly distinguished itself for its innovative technology and entrepreneurship and this award recognizes its potential as a future leader in the Canadian technology industry."

Over the last decade, the Deloitte Technology Fast 50 program has tracked the successful growth of Canadian-grown global leaders such as Research in Motion (RIM), which has ranked among the Deloitte Technology Fast 50 every year since inception in 1997.

Spatial View produces a series of auto-stereoscopic (glasses-free 3D) displays and software products that make 3D viewing accessible for everyday use and affordable to the mass consumer. Spatial View's CEO, Beat Raemy, credits the company's vision of enabling 3D viewing of every type from 3D data created with the most common applications and making it a comfortable, hassle-free experience, for the company's early-stage success. "Recognition in such a prestigious program amid such stellar company is a validation of Spatial View's technology, vision, and business plan," said Mr. Raemy. "We are extremely pleased and honoured."

The majority of Companies-to-Watch winners are potential global leaders in technology sectors that didn't even exist five years ago. To win the award, companies must display the kind of management expertise and superior technology that mark a successful early-stage company poised for continued growth. To qualify for the Companies-to-Watch Award, candidates must have been operating less than five years and have revenues of less than $5 million. They must also be headquartered in Canada and devote a significant portion of their operating revenues to creating proprietary technology and/or intellectual property.

New Beowulf Trailer Hits
3D-News Posted: Thursday, September 27, 2007 (12:09 UTC) | Posted By: Webmaster

Paramount Pictures has released a second theatrical trailer for the Robert Zemeckis-directed Beowulf, coming to conventional theaters and IMAX 3D on November 16. It features captured performances by Angelina Jolie, Anthony Hopkins, Ray Winstone, John Malkovich, Brendan Gleeson, Dominic Keating, Alison Lohman and Robin Wright Penn.

DreamWorks Animation's 'Monsters vs. Aliens' to Invade Theaters Earlier Than Expected on March 27, 2009
3D-News Posted: Thursday, September 27, 2007 (11:58 UTC) | Posted By: Webmaster

DreamWorks Animation SKG, Inc., together with Paramount Pictures Corporation, a unit of Viacom Inc., announced that Monsters vs. Aliens, DreamWorks Animation's first-ever film produced in stereoscopic 3D technology, will be released into theatres on March 27, 2009. The film had been previously slated for its domestic release on May 15, 2009.

"I believe that next generation 3D will make our CG films even more special and unique," said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. "We are thrilled to have Monster vs. Aliens as the first opportunity for audiences to enjoy this exciting new movie experience. Moving to a March release date, which has proven to be a great slot for family films, allows us to roll out our first 3D project on the maximum amount of screens as the year's first big event film to hit the market in this new format."

"We are really excited to be distributing Monsters vs. Aliens, the marriage of a new technology with the classic family entertainment audiences have come to expect and love from DreamWorks Animation," added Rob Moore, President of Worldwide Marketing and Distribution for Paramount Pictures. "This new immersive 3D experience will fully exploit the latest in exhibition technology-and with the March 27 release date, we'll be able to take full advantage by showing it in as many theaters with this advanced 3D capability as possible."

Monsters vs. Aliens, which reinvents the classic '50s monster movie into an irreverent modern day action comedy, is being directed by Conrad Vernon (Shrek 2) and Rob Letterman (Shark Tale), produced by Lisa Stewart (I Think I Love My Wife) and co-produced by Jill Hopper and Latifa Ouaou.

Codex Digital Delivers Universal Support for Data Cameras
3D-News Posted: Thursday, September 27, 2007 (11:53 UTC) | Posted By: Webmaster

Codex Digital, specialist in high-resolution media recording systems, is extending the capabilities of its HD 2K 4K recording systems to support the capture of the data output from many leading digital cameras for broadcast and motion picture cinematography.

The Codex Recorder and forthcoming Portable field recorder will interface with the ARRI D-20 in data-mode, unleashing the full potential of this camera. By recording the D-20 in data-mode, Codex extends the camera's capabilities to levels way beyond HD: Codex captures and stores the raw, unprocessed data from the camera's 4:3 sensor, making maximum use of its 2880 x 2160 resolution and 12-bit bit-depth, with real time unsqueezed playback of anamorphic material. This results in far superior picture resolution than when using the D-20's 1920 x 1080 HD video output, as all the image data captured by the sensor is retained.

Codex also features the ability to demosaic and downsample the Arri D-20's Bayer pattern images in real time. This feature – already used when recording from the DALSA Origin 4K data-mode camera – means that material captured with the D-20 can be viewed and passed onto editorial without the need for lengthy, time-intensive de-Bayering and downconversion. Codex produces on-demand HD proxies for review and editorial via its Virtual File System, whilst storing the raw, unprocessed sensor data from the camera for best-quality processing at the conforming and finishing stage.

"Essentially, all you need to do is connect any camera to the Codex Recorder via a range of interfaces, and it will then capture whatever resolution and frame rate you choose to throw at it," said Paul Bamborough, co-founder of Codex Digital. "The fact that Codex can then also deliver immediate real-time versions of the material being shot, will be a great advantage to producers choosing to shoot at high-resolution."

Codex already integrates with a huge range of leading digital cinematography cameras, such as Sony's HD series - including the Sony F23 - Panavision Genesis and Thomson Viper FilmStreamTM and will fully-support data-mode recording from cameras such as Vision Research's high-speed Phantom range and Red Digital Cinema's RED ONE as data-mode outputs become available from those devices.

Codex Digital's uncompressed data-recording enables users to record the highest possible resolution and dynamic range that each of these cameras can deliver, then send the captured material, ready for immediate use, directly into the post-production chain. The material is complete with required metadata, in any format required for effects and finishing.

The Codex Recorder can capture well over 1 Gigabyte/sec (8Gigabits/sec) of raw data – up to three times faster than other systems suitable for field use, and enough for completely uncompressed recording of HD or 4K cameras even at higher frame-rates. It also offers dual camera inputs, enabling two cameras to be used either independently for A & B camera shoots, or locked together for applications such as 3D stereoscopic production.

Codex has already streamlined the entire workflow for HD-based productions of every scale from low budget to multi-million dollar productions. For example, principal photography has recently completed on a $200 million Hollywood production, shot in Germany. Connected to six Sony F23 cameras, Codex and its partner Sohonet provided immediate recording, transcoding and storage for every aspect of the production from instant Avid MXF proxies to full-resolution files sent at high-speed to the effects facility in Los Angeles. Each unit was able to monitor, review and generate edited, full-resolution sequences literally overnight, for viewing before the next day's shooting.

Codex Digital is headquartered in Soho, London, from where it designs and manufactures high-end digital equipment for motion picture and broadcast production. Products include: an award-winning high-resolution media recorder, which captures moving images from the new generation of digital motion picture cameras, at up to 4K uncompressed resolution; plus a range of high-performance media management stations to manage the entire workflow of a digital production from set to post production. With the introduction of the Codex Portable, the company is setting a whole new standard for digital cinematography.

National Geographic's 'Sea Monsters: A Prehistoric Adventure' Secures Unprecedented Number of Theatres
3D-News Posted: Monday, September 10, 2007 (13:01 UTC) | Posted By: Webmaster

National Geographic's new giant-screen film "Sea Monsters: A Prehistoric Adventure" will open in an unprecedented 76 theaters this fall, it was announced today by Lisa Truitt, president, National Geographic Cinema Ventures. Funded in part through a grant from the National Science Foundation, the film brings to life the extraordinary marine creatures of the dinosaur age on the world's biggest screens in both 3D and 2D.

"We couldn't be more pleased with the support we've gotten from the giant-screen industry," said Truitt. "To have an original, non-DMR, large-format film open in so many theaters at the same time is truly unmatched. As of today, ‘Sea Monsters' will open simultaneously in 76 theaters in the fall, rolling out to another 18 theaters following the October premiere. This represents the largest day-and-date opening ever for a traditional giant-screen film."

The film, narrated by Tony Award-winning actor Liev Schreiber and with an original score by longtime musical collaborators Richard Evans, David Rhodes and Peter Gabriel, takes audiences on a remarkable journey into the relatively unexplored world of the "other dinosaurs," those creatures that lived beneath the water.

The worldwide release is backed by a unique and robust marketing program that will leverage other National Geographic assets, including the National Geographic Channel, National Geographic's magazines and nationalgeographic.com. External marketing efforts and promotional partnerships will include blast emails in launch markets, a marketing partnership with Jack In the Box and the placement of "Sea Monsters: A Prehistoric Adventure" art on 125 million milk cartons nationwide.

Additional information on the film as well as an educational poster, lessons and activities for teachers and informal educators are available at http://www.nationalgeographic.com/seamonsters

Harry Potter And The Order Of The Phoenix: An IMAX 3D Experience Sets New Record
3D-News Posted: Monday, September 10, 2007 (12:57 UTC) | Posted By: Webmaster

IMAX Corporation and Warner Bros. Pictures announced that Harry Potter and the Order of the Phoenix, which has grossed more than $906 million worldwide to date, continues to break IMAX box office records through its 7th week. The IMAX(R) 3D release, which has shattered multiple IMAX box office records, has now earned more than $24 million on 91 IMAX screens domestically and more than $11 million on 52 IMAX screens internationally. The worldwide IMAX total is now more than $35 million with an impressive per screen average of $243,000 making it the highest grossing live-action Hollywood IMAX release.

"This film has become a huge summer hit for the IMAX(R) theatre network and Harry Potter fans have demonstrated that they love to experience their favorite wizard in IMAX 3D," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Many of our locations throughout the worldwide IMAX network have reported box office records, thanks to a terrific film from talented filmmakers, exceptional marketing from Warner Bros. Pictures and the strong appeal of Hollywood movies presented in a truly unique and powerful way."

IMAX Corporation used its proprietary 2D to 3D conversion technology to transform the film's finale into An IMAX 3D Experience(R), the most immersive cinematic 3D in the world. The film has also been digitally re-mastered into unparalleled image and sound quality of The IMAX Experience(R) with IMAX DMR(R) (Digital Re-mastering) technology.

3D Biz Ex Exhibitors to Feature Cutting-edge 3D Display Technologies
3D-News Posted: Monday, September 10, 2007 (12:55 UTC) | Posted By: Webmaster

Exhibitors at the upcoming 3D Biz Ex, September 18-19, 2007 will be featuring the latest in cutting-edge 3D display technologies. 3D displays "have to be seen" and the assembling of many 3D displays in one exhibition hall will provide 3D Biz Ex attendees with an opportunity to experience and assess the different 3D display technologies. This is a rare event - most 3D displays are shown only at specialized vertical market events and rarely in close proximity.

See below for a list of some of the exhibitors and the 3D products they will be exhibiting:

DDD - Dynamic Digital Depth Inc. - will be exhibiting a range of mass-market 3D content and display solutions for PC, mobile telephones and television. The solutions, marketed under DDD's TriDef® 3D brand include:

Sharp Corporation's AL3D 'glasses-free' 3D notebook PC that includes DDD's TriDef DVD Player that converts conventional 2D DVD content to 3D automatically. DDD and Sharp entered into a licensing agreement in October 2003 for DDD to provide a range of 3D software solutions for Sharp's 3D notebook computers that are sold in Japan and the United States.

A Cingular 2125 (HTC Faraday) mobile telephone handset equipped with an Ocuity 2.2 'glasses-free' 3D display and DDD Mobile. DDD Mobile is DDD's comprehensive mobile phone content solution that has recently been licensed to one of the world's top five mobile handset manufacturers. DDD Mobile performs real time conversion of photos and videos on the handset and also supports the download of premium 3D mobile content.

DDD's TriDef Vision set top box together with an LCD TV equipped with Arisawa Manufacturing's Micropol polarizing material. Vision converts conventional video signals from DVD players, cable, satellite and games consoles to 3D automatically and is a key component of the TriDef 3D TV solution being marketed to leading consumer electronics companies by DDD and Arisawa. Arisawa's polarizing materials form the basis for today's 3D Digital Cinema solution that is marketed by RealD.

i-Art will be exhibiting its "Auto3D Display" is a device of Autostereoscopic Display or a 3D LCD Monitor, which is prepared for those who need a 3D display without glasses for their specific applications like 3D Navigation, 3D Kiosk, Advertisement, Education, Entertainment, Scientific Research, Commercial 3D Presentation, etc. It is positioned as a dedicated 3D display device for professional and commercial use. i-Art also offers a series of professional authoring tools for your options to facilitate producing multiple-view 3D images.

The "Cinema3D " is an economic and cost-effective 3D projection solution with just a single DLP projector for small business sites, educational training, learning and home entertainment purposes. It is basically composed of a "Cinema3D Card" with two pairs of wireless 3D Glasses, one Infrared Emitter Unit and a "Cinema3D Player".

The "EZ3D Photo Print" is basically designed for those who have photo printer and digital camera, and want to do something amusing and special for the photos. Indeed, it can help you easily create 3D photos with your existed normal 2D photos.

Dolby 3D Digital Cinema is an exciting extension of Dolby Digital Cinema, an established, proven technology. Dolby continues to revolutionize the cinema experience by developing a new 3D solution that meets the needs of exhibitors, filmmakers and moviegoers. Come find out more about Dolby 3D at the booth and sign up to see it in action at Dolby's private screening room on September 19th 2007.

Eclipse 3D Systems will exhibit a novel 3D format for 3D cinema and home theater. Four primary colors are used to superimpose left and right-eye images. This format produces full-color 3D when viewed through color filter glasses.

BARCO will exhibit various display solutions available to comprehensively visualize information in high definition, stereo 3D and facilitate team-based collaboration. Barco representatives will open your eyes to ground-breaking 3D visualization technologies that can be used across a wide range of industries and applications to help companies increase productivity, minimize training requirements, and reduce visualization room support.

SENSIO Technologies Inc. will exhibits its 3D S3D220 ASIC Chip, a 3D high definition decoder chip which also features JVC's unique real time 2D to 3D conversion technology. The chip decodes SENSIO® 3D content and formats it in a plurality of supported stereoscopic formats ranging from anaglyphic to dual stream and alternating images (page flipping). The SENSIO® 3D chip is designed for seamless integration in home theatre consumer products such as HDTV (plasma, LCD, DLP, etc.), DVD players and AV receivers.

Mitsubishi's latest innovations include x.v.Color powered by "6 Color Processor", a new HDTV industry standard with a wider color gamut for digital televisions. While most TVs use three colors, Mitsubishi uses six to deliver a wider range of rich, true-to-life colors and whiter whites. The new standard will broaden the range of colors, adding shades of cyan or bright green, which should lead to more natural-looking colors. This year the company revolutionized television design with its new "Ultra Thin Frame" cabinets, allowing the Mitsubishi 46-inch 1080p LCDTV to fit in the space of a 42-inch plasma.

Building on its rich history of innovative display technology, Planar has developed a line of stereoscopic 3D monitors to meet the demands of professionals in the geospatial intelligence, medical imaging, molecular modeling, oil & gas exploration, scientific visualization and other complex application. Planar's StereoMirror technology exhibits unsurpassed stereoscopic image quality, comfortable viewing and a simple design that is easy to setup and use.

Progeny 3D Imaging is a pioneer in delivering glasses-free 3D content for Auto-stereoscopic displays and will exhibit a content-rich and visually attractive production solution that is tailored specifically to clients' needs.

e-MDT will feature its 3D HMD solutions nd stereoscopic display device, a one chip solution for 3D technology based on Micro Display Driver IC design technique.

The Pavonine Stereoscopic 3D Display makes it possible to view real 3D on a LCD monitor, which means the content literally jumps out of the screen and shows depth deep into the screen! Pavonine Inc. is offering displays that achieve this with the help of polarized glasses or also totally glasses-free. Screen sizes from 17" to 32", internal image formatting technology and 2D-3D switchablility make our Dimen and Miracube monitors the leading solutions in the 3D Display sector.

NewSight offers one of the most extensive 3D Screen product lines on the market, from 4" to 183".

TI DLP Technology Enables 3D TV Viewing in the Home
3D-News Posted: Monday, September 10, 2007 (12:44 UTC) | Posted By: Webmaster

DLP® Products from Texas Instruments (TI) is showcasing high definition 3D DLP technology at CEDIA Expo, the high end home theatre and entertainment industry's annual meeting. DLP core technology is enabling stereoscopic 3D capability for HDTVs that are currently on the market. CEDIA attendees will see first-hand how TI DLP Products, a world leader in digital imaging innovations, is providing consumer electronics manufacturers with a simple, yet high performance solution that will deliver the thrill of 3D content in the home.

As the single unifying technology behind leading 3D HDTV applications, the extremely fast response and refresh rate of the DLP chip allows consumer electronics manufacturers to innovate options for HDTVs that add an immersive third dimension to TV viewing. Future-proofing HDTVs with 3D capabilities is especially desirable for video gaming, immersive action scenes, and watching fast-action sports.

Following a similar path to DLP Product's innovation that launched DLP Cinema® and the digital cinema industry, 3D DLP HDTV opens the doors for immediate adaptation of existing 3D computer games, software and future 3D content creators by providing a unique display option. Over 4,500 screens world-wide use DLP Cinema technology, with nearly 1000 of them enabled for 3D movies and further growth expected as Hollywood expands the number of 3D releases.

Adam Kunzman, business manager, DLP HDTV Products commented, "DLP Products has a strong history of first innovations. We were one of the first out with full high-definition 1080p, the first with high color LED and we are proud of our first with a true no-compromise 3D HDTV experience for the home. 3D HDTV viewing is going to further drive interest in big-screen home entertainment."

Newly developed 3D-Ready HDTV models from Mitsubishi and Samsung create a high-definition stereo 3D picture when connected to a compatible HDMI/DVI source. Active glasses synchronize to the display then separate the stereo images to each eye thus providing the enriching flicker-free immersive 3D viewing experience.

Kunzman further adds, "Viewers don't have to be limited in their movement nor settle for small screen size due to cost. The fast switching speed and high contrast of DLP technology enables a high-quality, immersive experience at price points that never existed before. "

TI DLP Products has ushered in rapid growth of 3D movies and content by working closely with major movie studios, OEMs and partner companies. Consumer interest in 3D entertainment content continues to steadily increase as a result of theatrical 3D releases such as Meet the Robinsons, Harry Potter and the Order of the Phoenix and other studio projects in development including Beowulf and Avatar.

"The next evolution of film making and production will center around creating an immersive experience for viewers," said Steve Schklair, founder and CEO of 3ality. "3D advances are the corner stone to producing the ultimate experience for watching movie footage or live events. DLP Products has been a strong contributor to the future of 3D."

For more information about DLP 3D HDTV visit http://www.dlp.com/hdtv/3-d_dlp_hdtv.aspx

Stereoscopic Displays and Applications (SD&A) Conference
3D-News Posted: Wednesday, September 5, 2007 (8:44 UTC) | Posted By: Webmaster

The dates for the January 2008 Stereoscopic Displays and Applications conference are now confirmed as Monday-Wednesday 28-30 January 2008 at the San Jose McEnery Convention Center, San Jose, California.

SD&A 2008 is held as part of the larger Electronic Imaging: Science & Technology Symposium which comprises approximately 22 other related conferences over the period 27-31 January 2008. The registration for SD&A 2008 entitles visitors to also participate in the other Electronic Imaging Symposium events and conferences (short courses are an additional fee).

The dates of other directly related events are:

Stereoscopic Display Application Issues Short Course - 27 Jan 2008 - additional fee required

The Engineering Reality of Virtual Reality Conference - 31 Jan 2008

The SD&A conference committee has just finished the task of reviewing all of the abstracts submitted for SD&A 2008 and arranging the program for the January 2008 SD&A conference. The number and quality of abstracts submitted for this conference are quite impressive, s visitors can look forward to a very interesting program scheduled for the 2008 conference. One particular highlight will be a half-day session on Digital 3D Stereoscopic Entertainment which will include presentations from: Sony Pictures Imageworks, REAL D, Disney, In-Three, and others.

Presenters at other SD&A 2008 sessions include SeeReal, NEC, JVC, Actuality Systems, Hitachi, Philips Research, Nokia, Toshiba, Namco Bandai Games, and many many more.

The heart of the SD&A conference is the technical sessions with session topics for SD&A 2008 to include: Stereoscopic Image Quality and Image Processing, Volumetric Displays, Stereoscopic Human Factors, Multi-View 3D Content, Autostereoscopic Displays (half day), Medical Applications of Stereoscopy, Stereoscopic Display Applications, and Integral 3D Imaging

Like previous years, other key events at the SD&A 2008 conference will include: the 3D Theatre night, the Demonstration Session, the Discussion Forum, and the Keynote Presentation.

The full program for SD&A 2008 will be available on the SD&A conference website, http://www.stereoscopic.org

Dolby to Host 3D Digital Cinema Demo for 3D BizEx Attendees
3D-News Posted: Wednesday, September 5, 2007 (8:21 UTC) | Posted By: Webmaster

Dolby Laboratories will be conducting a demonstration of Dolby 3D Digital Cinema for all 3D BizEx attendees at 4:00 PM on Wednesday September 19, 2007 at Dolby's private screening room located at 100 Potrero Avenue in San Francisco. The presentation will focus on a technology overview of the Dolby 3D Digital Cinema system followed by a demonstration. After the demonstration Dolby invites guests to stay for a cocktail reception.

Transportation will be provided by Dolby from the 3D BizEx Conference at the Embassy Suites. Shuttles will leave promptly at 3:15 and 3:30 PM, returning attendees to the Embassy Suites after the event.

As space is limited, Dolby will be admitting 3D Biz Ex attendees only. Attendees interested in participating in the Dolby 3D Digital Cinema event are encouraged to register online during the registration process. Or, attendees may obtain an event ticket by contacting Christy Ventura at cah@dolby.com, or visiting the Dolby booth at the conference.

Spatial View 3D a Feature of Future Broadcast Solutions at IBC 2007
3D-News Posted: Monday, September 3, 2007 (8:39 UTC) | Posted By: Webmaster

3D is one of the hot themes of IBC 2007 and Spatial View will be showing how its latest products are helping shape the future of 3D broadcast. IBC2007 is the year's most comprehensive exhibition covering all aspects of content creation, management and delivery. The Exhibits showcase the latest technology and foremost business ideas in broadcasting and new media.

Spatial View's new generation of 19" and 32" auto-stereoscopic 3D displays will be a featured attraction at the Visual Connection stand, OE 140 near the main conference entrance, at the IBC 2007 exhibition in Amsterdam, September 7-11. Visual Connection is a leading digital media distribution and integration specialist from the Czech Republic.

The Spatial View 19" and 32" screens are multi-user displays, characterized by outstanding brilliance and sharpness, from which a perfect, glasses-free 3D image can be enjoyed from a variety of angles, heights, and distances by multiple viewers concurrently. The auto-stereo displays are supported by Spatial View's family of software that enables content from the most common applications, from specialist sectors like marketing, engineering, geo-informational systems and medicine, all the way to mass market areas of gaming and home theatre, to be seen in true 3D without glasses or any auxiliary aids.

One of the major topics of IBC 2007 is 3D content creation and capture and its delivery and presentation for theatrical and in-home viewing. Spatial View and Visual Connection will be demonstrating how digital, auto-stereo 3D, a product serving narrowly defined specialist niches is moving to being a viable destination for broadcast media presentation on the consumer level. IBC attendees at the Visual Connection stand will be able to tour a 3D model of Prague, play some of the latest 3D game blockbusters, and view a variety of 3D rich content in full dimensionality while enjoying the ease and convenience of Spatial View glasses-free 3D.

Kerner Mobile Technologies Unveiled World's First Mobile 3D Cinema at California Speedway's NASCAR Races
3D-News Posted: Monday, September 3, 2007 (8:36 UTC) | Posted By: Webmaster

Kerner Mobile Technologies announced the debut of the first in its new line of Kerner 3D Mobile Cinemas at the California Speedway in greater Los Angeles on Labor Day weekend. Kerner Mobile's 30 foot 3D movie screen is set inside a 10,000 sq. ft. tented theater.

"The Kerner 3D Experience is an incredible display of breathtaking digital 3D animation for people of all ages to enjoy," said Dan Nelson, CEO of Kerner Mobile Technologies. "It's the first theater of its kind, and we are excited to debut at California Speedway this year."

Quantel To Demonstrate Stereoscopic 3D Post Production At IBC
3D-News Posted: Monday, September 3, 2007 (8:33 UTC) | Posted By: Webmaster

Set to be a major highlight at the upcoming IBC show, will be a stereoscopic 3D post production demonstration that integrates two cineo3 1080 projectors from projectiondesign with Quantel's Pablo 4K digital intermediate systems.

The demonstration will be in a dedicated room on the Quantel stand 7.120 at the Amsterdam RAI from 7 to 11 September, 2007.

"3D is an exciting growth area and we will be showing a real-time, interactive workflow with simultaneous full-quality stereo streams. This type of system will appeal to anyone doing DI work and will highlight how facilities, directors, animation companies and DoPs can achieve the best stereoscopic 3D," commented Steve Owen, Quantel Director of Marketing.

"We wanted to use projectors that are actively being deployed in post installations and that meet the stringent colour requirements of post production."

"projectiondesign has successfully been involved with 3D stereoscopic applications for many years and mainly in the scientific visualisation, machine vision and simulation & training markets. Working with such as well established post production and DI supplier such as Quantel, we're delighted to be able to show the capabilities of our projectors to the International broadcast and production community and expect there to be some fantastic interest with visitors to the show," commented Anders Løkke, Marketing & Communications Manager at projectiondesign.

A number of cineo3 1080 projectors from projectiondesign are already integrated with Quantel eQ FX and Pablo DI systems at many UK post production houses including The Look and Axis Post.

3D Entertainment Completes Principal Photography on 'Dolphins & Whales 3D: Tribes of the Ocean' Premiering February 2008 at IMAX 3D Theatres
3D-News Posted: Monday, September 3, 2007 (8:31 UTC) | Posted By: Webmaster

3D Entertainment Ltd. is pleased to announce the successful completion of principal photography on its upcoming feature, DOLPHINS & WHALES 3D: Tribes of the Ocean. This new breathtaking documentary will make its US debut on IMAX 3D screens in February 2008 before expanding into Europe and will be released in collaboration with the United Nations Environment Programme (UNEP) and its North American office, RONA, based in Washington D.C.

"We are thrilled that audiences will, for the very first time in 3D at IMAX theatres, join in a once-in-a-lifetime diving experience that will bring them face-to-face with great and small cetaceans such as humpback whales, sperm whales, right whales, orcas, porpoises, bottlenose and spotted dolphins," said the film's producer and chairman of 3D Entertainment, Francois Mantello. "Thanks to the powerful IMAX 3D theatre medium, viewers will get so close to the creatures they will virtually touch them and ultimately become part of these surviving ocean tribes."

"We are delighted to once again join our friends at 3D Entertainment on this new edutainment film, which serves as a wonderful extension of the 'Year of the Dolphin' (YoD) campaign developed in collaboration with the Convention on Migratory Species (UNEP/CMS), TUI and the Whale and Dolphin Conservation Society," said Brennan Van Dyke, UNEP Regional Director in Washington D.C. "Despite years of protection, experts agree that cetaceans continue to be threatened at an alarming rate. Many are already considered endangered or vulnerable due to the deterioration of their environment over the last decades."

DOLPHINS & WHALES 3D is currently in post-production and will be completed by late November. Principal photography began in June 2004 in Polynesia and an extensive three years were required to capture the necessary footage. Filming consisted of no fewer than 12 expeditions and 600 hours underwater at some of the remotest locations on Earth, including off the Pacific Ocean atolls of Moorea and Rurutu, Vava'u island of the Kingdom of Tonga, Pico Island in the Azores archipelago and the Bay of Islands in New Zealand.

"Although each encounter with these wild creatures was truly magical and highly emotional, DOLPHINS & WHALES 3D marks one of the most challenging and epic productions we have ever taken on as filmmakers," explains the film's director, Jean-Jacques Mantello. "Locating the pods at a time when their populations are dwindling was undisputedly the greatest obstacle to overcome. The result, however, is simply spectacular. We have exceptional footage of cetaceans shown as they really are in their daily lives: interacting, communicating through their highly complex system of sound, feeding, migrating and perpetually fighting for their survival."

Added Director of Photography Gavin McKinney, "Whales and dolphins ultimately provide you with a lesson in humility, as it is they, not us, who decide if they are to be filmed or not. These intelligent mammals usually swim away when coming upon an unknown presence; you need to make yourself 'accepted' and this can take a while, but we were lucky enough to be helped by the calves and their curiosity for the 3D camera rig."

Following OCEAN WONDERLAND (2003) and SHARKS 3D (2005), DOLPHINS & WHALES 3D marks the final chapter in a unique trilogy of ocean-themed documentaries that have proven immensely popular with audiences, grossing a combined USD 52.5 million at the box office.

iZ3D Ships 22-inch 3D Gaming Monitor
3D-News Posted: Monday, September 3, 2007 (8:28 UTC) | Posted By: Webmaster

The brand-new San Diego-based company iZ3D has announced it is selling its iZ3D 22-inch widescreen 3D gaming monitor for $999 - and the company is specifically targeting the gaming market. iZ3D says the system offers impressive image depth, creating the illusion of images which have depth into he screen and seem to extend out of the screen. The system works using custom software drivers, and the user must wear passive polarized glasses - although they're a good deal swankier than the 3D glasses typically found in a cereal box.

"More content is being produced in 3D," said Thomas Striegler, CEO of Neurok Optics, LLC. "All popular games and many new movies are now created in 3D‐most viewers are unable to see the game or movie as it is meant to be seen in 3D."

iZ3D is a newly-formed partnership between 3D imaging developer Neurok Optics and Taiwan's Chi Mei Optoelectronics.

The monitor itself offers a 1,680 by 1,050 pixel resolution, 5 ms response time, 170° viewing angle, 600:1 contrast, and dual DVI/VGA inputs designed to connect to a dual-output video card. The display ships with S-3D drivers which are compatible with either the Nvidia GeForce 8 series or ATI's FireGL V3600 workstation graphics cards-either way, this isn't a display users are going to connect to a budget gaming rig. The drivers are optimized for Intel Core 2 Duo and Core 2 Quad processors, and support DIrectX 8 and 9 in Windows XP and Vista.

iZ3D says the monitor's display technology creates an adjustable 3D environment which can be used for long period without eyestrain, disorientation, or headaches, and can also be used for standard 2D computing tasks.

International Hologram Manufacturers Association Celebrates Holography's 60th Anniversary
3D-News Posted: Monday, September 3, 2007 (8:24 UTC) | Posted By: Webmaster

This year marks the 60th year since the first patents for holograms were filed by Hungarian scientist Denis Gabor, following - it is alleged - a flash of inspiration on a tennis court in 1947.

The International Hologram Manufacturers Association (IHMA) is marking this anniversary as part of an extended public relations and industry information campaign. It has devised a special 60th anniversary logo which is available for members to use on printed materials and websites. A special history of Holography display will also be included at a number of major international trade events later in the year.

Following Gabor's initial idea, the Thompson Houston Company applied for patents on his new invention and in 1948 the concept was made public when Gabor presented a paper at the Royal Society in London.

Although it took many years for Gabor's original holographic concepts to be embodied into commercial science, holograms - now used as a generic term for several types of diffractive optical devices - have now found uses in a wide variety of applications across a whole range of industries from authentication and decorative packaging to diagnostics, imaging, visualisation and data storage.

Holograms are probably best known for authentication, being recognised as one of the most versatile and effective security devices available. Across the globe they now protect more than half the world's banknotes and fiscal stamps and are the recommended device on many countries' passports. Holographic images also protect the world's largest software brand, as well as automotive parts, pharmaceuticals, cosmetics and other industrial and consumer brands.

In this way, as an anti-copying technology that combines sophisticated origination technology with ease of verification, holograms have the proven capability to protect against the combined threats of forgery, photocopying and scanning.

In addition, as an anti-tampering device, the combination of optical technology with materials science means that holographic labels have the ability to immediately reveal any attempts at alteration or removal.

But authentication, although the largest application for holograms today, is not the only one. Another key application is decorative packaging, and here the versatility of holographic products, which can supplied in a wide variety of designs, materials and format to integrate with existing packaging design and production processes, are providing stunning visual effects way beyond the capabilities of conventional techniques for pack enhancement and brand differentiation. Holographic films and labels are now being used to enhance and promote a wide range of consumer products - as a walk down the aisles of any supermarket or retail outlet will immediately show.

While authentication and brand enhancement have proved the bedrock of the holographic industry over the past two decades, a surge of invention and innovation in the past few years is opening up previously unheard of applications in areas such as diagnostics, medical imaging, 3D visualisation and mapping, lighting, display and architecture.

According to Wilfried Schipper, chairman of the IHMA: "The holographic industry has developed rapidly over the past 60 years. Holograms and related devices now act as fundamental security measure for document and products that require protection against counterfeiters. It has also developed an important role in markets for its visual appeal, while the new generation of technological breakthroughs show that holography is still in its infancy in terms of what it can be used to achieve.'

"Denis Gabor's inspiration introduced the initial technology that began this process and the IHMA's members now look forward to the continued success of the holographic industry."

The IHMA is made up of nearly 90 of the world's leading hologram companies. IHMA members are the leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics and other commercial applications around the world. IHMA member companies actively cooperate to maintain the highest professional, security and quality standards.

Stereoscopy.com 3D-News (ISSN: 1612-6823) is published monthly by Stereoscopy.com, P.O. Box 102634, 70022 Stuttgart, Germany.
Editor-in-Chief: Alexander Klein.

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Last modified on August 31, 2006

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