3D-News Archive September 2010

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PHOTOKINA - Where to find 3D?
3D-News Posted: Sunday, September 26, 2010 (9:30 UTC) | Posted By: Webmaster

Last modified (16th update): September 26th, 9.30 am (local time, Cologne)

If you are planning to come to Photokina in Cologne, Germany, there are a couple of companies to visit. Below is a quick overview of some of the companies offering stereoscopic products and/or services.

Hall 2.1 / Booth D010: Minox

Minox shows their concept camera PX3D, claiming a "3D experience on regular screens (such as TV-sets, PC-monitors, Touchpads) without the need for 3D glasses". It actually uses four lenses (9 mm focal length), stacked vertically. Their "3D" effect is the option to animate the image, so you have a slight "look around" feeling. So it's not really stereo, although the camera could be turned sideways. According to Minox, the images are saved as separate jpg-files and not in MPO format. They therefore can be extracted separately.

The camera features 4x 5 megapixel sensors, and expected availability is summer 2011 at a price of approximately 500 Euro.

Hall 2.1 / Booth B011/C010: Carl Zeiss AG
The cinemizer multimedia video glasses offer an opportunity to view 3D films outside the movie theatres. The optics specialist will soon set another milestone in personal 3D viewing, with the cinemizer OLED. Thanks to modern OLED technology the image quality of the forthcoming model is very much improved. The new cinemizer will connect directly to PCs, laptops, netbooks, games consoles or Blu-ray players. This is in addition to the compatibility with smart phones and iPod/iPhones that the original cinemizer had. The cinemizer OLED displays an image equivalent to a 115 centimetre (diagonal) screen when viewed from two metres away.

If the laptop has a Blu-ray player built in, it will be possible to view the latest movies in 3D directly from the computer. Blu-ray offers superior image quality, and the cinemizer OLED is compatible with the over-and-under 3D format used by Blu-ray.

It’s not just consumers that will find the cinemizer useful; in the B2B sector there are entirely new applications. For example, it will be easy for businesses to demonstrate 3D visualisation of complex products, for sales, engineering or architectural purposes.

The new cinemizer will not just have better image quality - sound quality is now much improved. Instead of using the previous on-ear speaker design, the new model now employs ear-canal headphones. This means sound doesn’t leak out and disturb people close by, and you aren’t interrupted by external noise. Price and launch date are not announced yet. For iPhone and iPod users, there will be an add-on kit. These include a connector and cradle for the devices.

Hall 3.1 / Booth B014: Universal Electronics Industries
The manufacturer of the Holga cameras offers two 120 roll film stereo cameras (one with lenses, the other one with pinholes), as well as the Holga 135TIM, with a small stereo base). Also available is a medium format slide viewer, and a foldable print viewer for medium format prints.

Hall 3.1 / Booth B029: Inon
Another company with underwater housings, partly made out of carbon fiber. They produce special models that can take two SONY HD video cameras synchronized through the LANC port.

Hall 3.1 / Booth B023: Fantasea Line Photo and Marketing
This company from Israel shows an underwater housing for the Fujifilm W3. All controls are accessible from outside, and the diving depth is up to 40 meters. At a price of approximately 500 Euro, this is a good option for all divers withing to shoot still images and HD video in 3D.

Hall 3.1 / Booth C036: DXG Technology Corp.
A Taiwanese company, DXG offers digital pocket video recorders in VGA resolution. Theiy have two models, the DVX 5D8 and the DVX 5D7. Both are priced at about $110 retail, but deature only a small stereo base. Both have 3.2" parallax barrier autostereoscopic displays.

Other, nop-operational design studies were also shown - and future models are expected to feature HD video. One of the design studies also had a fairly regular stereo base.

Hall 3.1 / Booth C077: Bosma Ind. Co., Ltd.
This company offers pretty much the same cameras as 3D Inlife - but under their own label.

Hall 3.1 / Booth C078: 3D Inlife (Shenzhen) Co., Ltd.
They still show the prototype of their large stereo camera SDC-810 - but claim that they have to re-design it with a smaller stereo base, due to the fact that the camera has zoom lenses. This sounds more like a bad excuse. Other (working) products include their picture frames, using parallax barriers. Their model SDP-918 viewer features a 7 inch display with a 800 x 480 pixel resolution. Their SDP-218T model does offer the same display, but also has a built-in DVB-T TV tuner.

Their compact camera, the SDC-820, can actually be evaluated. It has a 50 mm stereo base and 5 megapixel sensors. Lenses are f/3.2, 7.5 mm fix focus lenses. The autostereoscopic 2.8" parallax barrier display on the back (240 x 320 pixels) is rather coarse, so viewing the stereo images is not the greatest pleasure.

Hall 3.2 / Booth A011: Canon
Canon expands its revolutionary XF series of professional camcorders with the launch of the XF105 and XF100 – the smallest models ever to include the broadcast-quality MPEG-2 Full HD recording codec (50Mbps, 4:2:2).

The XF105 and XF100 are uniquely adaptable camcorders that offer maximum image quality from a small, lightweight body. Weighing just over 1kg, with advanced ergonomics designed to be comfortable for extended shooting, they benefit from a series of features adopted from the XF300-series. The much-praised design principles of the existing XF camcorders have also inspired the build of both models, with easy-to-reach, customisable controls, an outstanding LCD and XLR inputs built into the handle.

Perfect for users who need the flexibility to work in a range of field-based situations, the XF105 and XF100 fit into a new palm-sized category within Canon’s XF family. Their compact design and advanced image quality makes them ideal for operators who may routinely switch between a variety of projects, such as weddings, corporate videos or documentaries. With their unrivalled range of features and easy-to-carry form factor, each provides the ability to move between assignments with one versatile camcorder.

Emphasising that the XF100-series offers exceptional performance to suit a range of applications, the XF105 offers enhanced integration into a studio set-up or multi-camera shoots thanks to an HD-SDI output, and shared Timecode input/output and Genlock input.

The XF100-series features one of the most advanced camera systems in its class, resulting in outstanding Full HD video quality. Both models feature a versatile new 10x zoom, 30.4mm wide-angle Canon HD Video Lens, with fast aperture performance up to f/1.8. An eight-blade metal diaphragm also provides a near-circular 'bokeh' effect, allowing operators to create more attractive background blur, while an increased number of moveable lens groups helps to reduce chromatic aberration and the overall size of the lens for added flexibility. A three-level digital tele-converter function can also be used to extend the lens’ focal length by 1.5x, 3x or 6x – enabling users to get closer to the action if required.

The XF105 and XF100 also benefit from the advanced Canon Optical Image Stabilizer (OIS) system adopted for XF camcorders, offering three different modes of stabilisation – Standard, Dynamic and Powered.

A new 1/3-type, 2.07 Megapixel (MP) Canon CMOS sensor captures Full HD video at native 1920x1080 resolution. Adapted from the 3CMOS sensor system employed in XF300-series models, the XF100-series sensor is equipped with a Bayer pattern colour filter for high sensitivity and wide dynamic range. High-speed data readout technology also minimises rolling-shutter skew that can occur in conventional CMOS camcorders.

Canon also shows a dual projector polarized projection in excellent quality. It is worth seeing the movie of the Japanese Temple in Nikko, which was taken with a dual rig consisting of two of the XF105 cameras.

Hall 3.2 / Booth A015: Panasonic
As a result of research conducted in collaboration with Hollywood film studios over the years, Panasonic developed a professional 3D system camera and succeeded in bringing high-quality FULL HD 3D images to the home for viewing on 3D compatible TVs. The development of the world’s first consumer 3D camcorder, the HDC-SDT750, which allows 3D images to be recorded at home by simply attaching a 3D conversion lens, is the next step. Incorporating Panasonic broadcast technology, this new 3MOS System camcorder lets users easily create their own 3D movies, something that only professional image producers were previously able to do. Combined with a VIERA 3DTV and Blu-ray DiscTM player/recorder, the SDT750 makes it possible to save precious memories of friends and family in vivid, lifelike images, to further expand the world of 3D enjoyment at home.

Even without the 3D conversion lens attached, there are many ways to enjoy the SDT750, which has evolved from previous Panasonic models that have gained extreme popularity all over the world. The 3MOS System with improved NR technologies records dimly lit images in greater beauty than ever before. Other sophisticated functions include 1080/50p recording for ultra-smooth images, iA mode in the new HYBRID O.I.S., and a wealth of manual functions controlled by a manual ring for easy, creative shooting.

The high-sensitivity 3MOS System provides an effective motion image pixel count of 7,590,000 pixels (2,530,000 pixels x 3). And even with this high pixel count, newly developed technology increases sensitivity, and further-evolved NR technology achieves bright images with minimal noise when shooting under low light conditions. This maximizes the 3MOS features of excellent color reproduction, high resolution and rich gradation, and lets the user capture vividly colored images in both bright and darkly lit places.

1,080/50p recording (Full-HD 1,920 x 1,080, 50 progressive recording) in the SDT750 produces richly expressive images, with none of the detail loss and flickering of conventional 1,080i (interlace) recording.

The iA (Intelligent Auto) function, which was highly popular on previous models, is also included, making it easy for anyone to take beautiful videos. And the SDT750 newly incorporates the HYBRID O.I.S. (Optical Image Stabilizer) system to bring clear, beautiful HD image quality to telephoto shots as well.

The user needs only to attach the 3D conversion lens that comes with the SDT750, the world’s first consumer 3D camcorder, to record 3D images. Dynamic images like those that previously could only be seen at movie theaters using 3D content can now be experienced first hand. These powerful, true-to-life 3D images can now be created and viewed at home.

In natural vision, people see slightly different images with their right and left eyes. This difference is called visual disparity. The brain uses visual disparity to perceive spatial depth and the appearance of solidity. This visual disparity is artificially produced for 3D images so that the brain will interpret it as depth and solid-appearing objects. The SDT750 comes with a special 3D conversion lens that records right-eye and left-eye images simultaneously through its two lenses. The right and left images (each with 960 x 1080 pixels) that enter through the lenses are recorded using the side-by-side method. By attaching the 3D conversion lens to the SDT750 3MOS System camcorder, which incorporates a variety of Panasonic broadcast technologies, and connecting the SDT750 to a TV that is capable of side-by-side method 3D playback, vividly colorful 3D images can be viewed at home.

Another highlight is the new LUMIX G 12.5mm / F12 (H-FT012) 3D Lens. It realizes 3D shooting (35 mm camera equivalent: 65 mm) and features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses, to be processed with a 3D image processing system. Despite its unique performance, the 3D lens keeps its size extremely compact thanks to Panasonic's advanced optical technologies and consideration of image processing system as well as structural design.

Shooting 3D content with an interchangeable lens system camera was possible by using panorama systems or a combination of two lenses and two CCDs, but these systems have drawbacks including the need for a dedicated 3D camera and the difficulties capturing moving objects. However, this new compact 3D-capable interchangeable lens allows easier handling and instant 3D shooting with cameras without a special structure for 3D shooting. It produces 3D images without distortion or time lag between left and right images, even for moving objects. The 3D images, even close-up shots, taken with this lens are easy on the eyes when viewed on 3D televisions.

The lens consists of 4 elements in 3 groups X 2 and can be attached to the camera by a Micro Four Thirds mount. The focal length is 12.5 mm (35 mm camera equivalent 65 mm) - and it has a Fixed diaphragm at f/12. At a 10 mm stereo base, the closest focusing distance is 0.60 m / 1.97 ft.

Also shown is the studio-quality 3D camera with a 65 mm stereo base. However, at approximately 20,000 Euro (including tax), this is definitely nothing for the amateur. Unfortunately, all Panasonic consumer products have a small stereo base, meaning that the best distance to use the leneses is around 80 cm. When talking to other experts in the field, it is no wonder that a new (joking) company name has been coined: "Pornosonic" ...

Hall 3.2 / Booth A015: Magix
On the Panasonic Booth, the company from Berlin demonstrates their video editing software "Video deluxe". It has special stereo features and allows various 3D input and output formats. It also accepts stereoscopic still images and can therefore be used to create 3D slide shows. It also features stereoscopic title creation and much more. A free 30 day evaluation version is available from the company website, http://www.magix.com

Hall 4.1 / Booth A020: Scanbull Software
This company has a huge stand, claiming they are the 3D experts. They offer step-motor driven turntables to shoot objects from various angles and to create 3D models which can then also be viewed in stereo.

At the rear corner, they have a huge projection area, with Infitec projection. Unfortunately, the projectors were so badly aligned (5 cm vertical error on the screen) that the viewing "pleasure" was fairly limited. When confronted with the problem, they said it's Infitec's fault - but they would make sure to fix the problem.

Hall 4.1 / Booth C046: 3DPowerstore GmbH
A 3D screen (polarized) is on display, to demonstrate their wide field of 3D services.

Hall 4.1 / Booth E021/E029: Pearl Agency
Pearl offers a simple 3D-kit, consisting of a slide-bar (with rack-and-pinion movement), a small tripod, anaglyph glasses with hard plastic frame and software ("3D-Easy Space") to create anaglyphs. At less than 30 Euro quite a good deal.

Hall 4.1 / Booth G004: Zoner software, a.s.
Their "Zoner PhotoStudio" features conversion of stereo pairs to anaglyph - OK, but not really that exciting. But since it is only one feature out of many, it's nice to see that they do at least spread the 3D gospel.

Hall 4.1 / Booth H008: Panorama Imaging Technologies
This company, headquartered in Israel, offers photo albums targeted at weddings etc. - one of their main fields of expertise is the conversion of 2D images to 3D. The results are then displayed as anaglyphs.

Their main target area are wedding photographers, who produce professional wedding albums, where one or two images are then converted to 3D for extra viewing pleasure.

Hall 4.2 / Booth A 10/B 19: Fujifilm Corporation
The new camera model, FinePix REAL 3D W3, is shown. With the REAL 3D W3's HDMI 1.4 connection, 3D content from the W3 may be played back on any HDMI 1.4-compliant 3D television by simply connecting the appropriate HDMI to a mini-HDMI 1.4 cable, which is sold separately.

The W3 features high-definition 720P movie capture and playback, as well as a new 3½" high-resolution autostereoscopic widescreen display, perfect for viewing and reviewing your shots on the fly, with no glasses required.

In addition to its 3D capabilities, the W3 is also a very capable 2D camera. The W3's special Advanced 2D mode takes advantage of the W3's dual-CCD/dual-lens system. Each press of the shutter button will yield two images – choose from a wide-angle and zoom shot, or two different color modes, even two different ISO settings.

  • Dual 10M CCD system
  • Dual Fujinon 3X zoom lens system (35-105mm)
  • 3.5" wide VGA high-resolution 460K 3D-LCD (3D viewing without glasses)
  • HDMI 1.4 (standard connection to 3D-TV)
  • 3D high-definition movie (720p)
  • Captures images and movies in both 2D and 3D
  • Advanced 2D modes shoot two separate simultaneously 2D images – wide-angle/zoom, color modes and sensitivity
  • Advanced 3D modes – interval shutter and individual shutter
  • Automatic and manual parallax adjustment allows the user to fine tune the 3D effect
  • 1600 ISO high sensitivity
  • Face detection (in 2D mode)
  • Dual-shot mode – take two pictures with one shutter press – one with flash and one without
  • Multi-frame playback with micro-thumbnail

Another highlight displayed by Fujifilm is their new 3D Print System DPR-1, which enables direct printing of high quality 3D images on lenticular sheets. It not only prints photos taken by the W1 or W3 digital cameras, but also offers other 3D print services at tourist spots, theme parks etc.

The printer uses dye-sublimation thermal printing and features direct printing of highly precise images on dedicated lenticular sheets (four sizes, including 6" x 9" [15.2 x 22.9 cm] and 5" x 7" [12.7 x 17.8 cm])

Hall 4.2 / Booth D021: Part Time Scientists (on the booth of Jos. Schneider)
A model of a lunar rover is shown, which is part of Google's Lunar X Prize. It features a stereo camera (with Jos. Schneider lenses), with a 100 mm stereo base. If they win the competition, they will be able to transmit high-resolution stereo footage from the surface of the moon.

Hall 5.1 / Booth A007: digi-dat / Werner Bloos
Werner Bloos presents his excellent camera rigs for still and video photography - both for linked digital still cameras (Canon, using Stereo Data Maker) and digital movie cameras. Also shown is a polarized 3D-TV set by LG and an underwater housing for 3D video shooting.

Hall 5.1 / Booth C012: Jobo
Jobo shows their new Digital Picture Frame, the PDP3D1. The 8"/20 cm display features a native 800 x 600 resolution, with very low resolution in 3D mode: Special software allows to convert MPO files (taken with the Fuji 3D camera) into the format used by the picture frame: the software takes the stereo pair and generates three "in-between" images, for a total of 5 perspectives. Since the barrier strip mask is at an angle (not vertical), the resolution per eye is therefore only 20 % (one fifth, due to the 5 perspectives) of the nominal display resolution - both horizontally and vertically (due to the angled barrier).

Hall 5.2 / Booth B010: Sony
First-ever 3D Cyber-shot™ cameras: for the first time ever, 3D Sweep Panorama lets you shoot incredible 3D images without needing a bulky, complex double-lens camera system.

Just press the shutter button: the advanced Exmor R™ CMOS Sensor inside the Cyber-shot™ WX5 and TX9 captures a high-speed burst of frames as you sweep the camera from side to side. Information from up to 100 images is automatically combined to create a stereoscopic pair of frames. You can enjoy the incredible results by connecting the camera by HDMI to your 3D-compatible TV.

Cyber-shot™ offers even more exciting 3D image possibilities. Also new this year, Sweep Multi Angle shoots a high-speed burst of fifteen frames, creating a ‘3D-style’ image of your subject that can be viewed from different angles. After shooting, just tilt the Cyber-shot™ from side to side: sensors inside the camera detect your movements, scrolling through the sequence of multi-angle frames as you tilt and view the camera’s LCD screen. Multi-angle views can also be viewed simultaneously on an ordinary 2D television as you tilt the camera.

Hall 5.2 / Booth C030: Aiptek International GmbH
The I2 HD Camcorder is on display, which takes videos in 1280 x 720 resulution. The stereo mode shoots in half the horizontal resolution per eye. The camera has a 2.4" autostereoscopic barrier-strip display.

Hall 5.2 / Booth E021: Tamrac
Tamrac offers a wireless system to synchronize flash units and various SLR cameras. The "MicroSync Digital" is a master-slave system, where one master can trigger as many as 255 slave systems. Various adapters ara available, so most Canon, Nikon and Pentax cameras can be used. This might be an interesting system for hyper stereos, where one camera triggers the second one (or even more, for shots to be used for lenticulars).

Hall 5.2 / Booth F008: Samsung Electronics
3D TV & Wireless Connectivity - a mono video camera transmits an image to a 3DTV, which in turn converts the 2D image to a 3D image. The result is quite horrible and not worthy of a major 3D player in the industry.

Hall 6.1 / Booth A020: DPS Digital Photo Systems BV
This Dutch Company shows an ID document service, provided by Safran/Morpho. With two Canon cameras, a stereo image is taken (approximate stereo base: 10 cm). With the help of special software, the eyes are located, and two intermediate images are being calculated. A laser writer then burns a black & white holographic image on the ID card.

Hall 6.1 / Booth A040: SPC International SRL
SPC from Italy shows software to generate anaglyph images for use in photo albums. The software, "Real Photo 3D" takes a stereo pair and converts it´to anaglyphs. At 70 EUR for the software, Stereo PhotoMaker will do the same for less. They also provide images for ChromaDepth glasses.

Hall 6.1 / Booth C027c: FS Distribution
This company distributes the Holga 120-3D Stereo camera in the USA, as well as the Holga 135TIM. The latter has two lenses, which can be individually activated - or the two can take an image at the same time. Its stereo base is a little less than 2 cm - and it has a shutter speed of 1/100 sec. at f/8, f/11 or f/22. It's currently available in three colors.

Hall 6.1 / Booth D010: Difox
Difox, a wholesale company for the German market, displays the Loreo Lens-in-a-Cap, the 3D 9005 Twin lens and the Loreo Lite folding viewers.

Hall 6.1 / Booth D038a: JS Digitech (Shanghai) Co., Ltd.
A large autostereoscopic screen is on display - which is intended to be used in advertising.

Hall 9.1 / Booth A031/A039: NeptuneLabs GmbH
This company provides dynamic imaging solutions for the web. Objects for on-line catalogs can be placed on a turntable and shot from various angles. The camera is then shifted by the desired stereo base, and a second round of images is being taken. The software then calculates an anaglyoh view of the object.

If you wish to get in touch with the Stereoscopy.com Webmaster at the trade-fair, send an e-Mail. Details are available at http://www.stereoscopy.com/contact

SENSIO 3D format and technology recognized as best-in-class, and next-generation technology premiered at prestigious broadcast-industry show
3D-News Posted: Sunday, September 19, 2010 (18:07 UTC) | Posted By: Webmaster

SENSIO Technologies Inc. announced a successful IBC show in Amsterdam, where 3D broadcasting was high on the organisers' and visitors' agenda. The IBC2010 Innovation Awards honoured 3D in three out of nine accolades, with the prestigious un-nominated Judges' Prize going to the FIFA World Cup™ in 3D. On top of being listed as one of ESPN's technology partners in its podium-positioned bid for the Content Creation category, SENSIO® 3D was designated 'Best 3D Technology' by Cable and Satellite International (CSI) magazine, the leading non-US broadcast technology publication, at the show.

The prestigious CSI Awards are designed to reward technical and product marketing excellence in the cable, satellite, terrestrial broadcasting and IPTV sectors. They are judged independently of CSI by a panel of experts that includes practising and former heads of engineering and operations from some of the world's most important network operators, well-respected consultants, and senior industry analysts. SENSIO surpassed NDS, Ericsson and Motorola to take this trophy.

"We are extremely proud to be objectively recognized as best-in-class in 3D technology," said Nicholas Routhier, President and CEO of SENSIO. "It is gratifying for our engineers and for the whole team. We're also very happy that concrete applications of SENSIO® 3D technology were also honoured by the IBC Innovation Awards. We'd like to congratulate all the winners of the Judges' Prize, especially HBS with whom we have collaborated on many live 3D events in the past two years, including the 2010 FIFA World Cup™, and also ESPN, with whom we partnered for the nominated NCAA broadcast. We are delighted that pioneering in 3D broadcasting is getting the recognition it deserves."

SENSIO was present at the influential broadcast and media tradeshow in a wide range of industry-leading products from its partners. International Datacasting showed its SFX-4104 IRD, integrating the SENSIO® 3D IP Decoder Core, which enabled the live 3D screening of the FIFA World Cup 2010™ in cinemas around the world. Miranda Technologies exhibited its DENSITE 3DX-3901 3D video processor with SENSIO® 3D IP Encoder and Decoder Core capability. Thomson Video Networks previewed its ViBE EM3000 MPEG-4/2 encoder and Teranex Systems, Inc. its VC100 universal frame synchronizer and format converter, with VC1-3DE application, both with SENSIO® 3D.

In addition, Gennum Corporation's buzz-creating event unveiled its GX3290, the industry's largest crosspoint switch (290x290), and officially premiered SENSIO® Advanced encoding and decoding technology in demonstration of the switch's capability. SENSIO's next-generation 3D technology enables processing of 3D signals, whether spatially compressed in a single 2D channel, or full-resolution dual-stream HD 3D. With both backwards- and forwards-compatibility, SENSIO® Advanced enables progressive and seamless deployment to dual-channel distribution.

"The whole team is very happy with the outcome of IBC 2010," added Richard LaBerge, Executive Vice-President and Chief Marketing Officer at SENSIO. "We're currently surfing on a wave of success built of our recent licence agreements with GEO Semiconductors and Trident Microsystems, each of whom will be integrating SENSIO® 3D into chip solutions for, respectively, broadcast products and 3D TVs, plus the pioneering 3D broadcasting, in which we participated, is being recognized. With the upcoming mass-market launch of Vizio's 3D TVs featuring SENSIO® 3D, and IBC enabling us to move a step closer to attaining our sales objectives, we're not yet heading back to the beach."

Luxottica to launch world's first 3D glasses with prescription lenses
3D-News Posted: Sunday, September 19, 2010 (18:06 UTC) | Posted By: Webmaster

Italian eyewear giant Luxottica announced recently it would launch the world's first range of glasses for watching 3D films with prescription lenses through its US brand Oakley later this year.

Oakley "has achieved unparalleled visual clarity while extending the wearer's peripheral viewing angle and providing a truer alignment of 3D images," Luxottica said in a statement.

Luxottica said it has been using the workshops of US industry giant DreamWorks Animation for testing.

The company said "premium editions in the new line will be the first 3D eyewear on Earth with optically correct lenses."

The first pairs of 3D glasses will be available in the United States later this year and will be launched in the rest of the world in 2011.

"We are very proud of this technological breakthrough," Andrea Guerra, chief executive of Luxottica, was quoted as saying.

3D Entertainment Distribution Unveils New Slate of Films for IMAX 3D Theatres
3D-News Posted: Sunday, September 19, 2010 (18:06 UTC) | Posted By: Webmaster

3D Entertainment Distribution and sister company 3D Entertainment Films announced their current slate of films in production and in development, marking their long-term commitment to providing innovative and breathtaking 3D films to IMAX theatres around the world. On the heels of this year's successful launch of "Sea Rex 3D: Journey to a Prehistoric World," the Company is scheduled to release at least two titles per year beginning in 2011.

Included in the lineup are "Air Racers 3D: Forces of Flight" (summer 2011), "Patagonia Wilderness 3D" (Working Title) (fall 2011), "Time, the 4th Dimension" (wt) (spring 2012), "Kenya: The Big Five" (wt) (fall 2012) and "Turtles: The Last Dinosaurs" (wt) (spring 2013).

Principal photography on "Air Racers 3D: Forces of Flight" resumes in Nevada at the Reno National Championship Air Races on Wednesday. The first filming expedition for "Patagonia Wilderness 3D" will begin on September 25 and continue for two months, while "Time, the 4th Dimension" is scheduled to start shooting in studio in Los Angeles this November.

"These landmark 3D films will be produced internally with the collaboration of local production partners," said Francois Mantello, Chairman and CEO of 3D Entertainment Distribution and 3D Entertainment Films. "After successfully releasing Jean-Michel Cousteau's 2003-2008 3D underwater film trilogy, which has already grossed $80 million theatrically, our ambition to become a leading player in the marketplace by offering IMAX and Digital 3D theatre operators unique, quality 3D films on a regular basis remains unchanged."

3D Entertainment Distribution takes audiences into the sky with "Air Racers 3D: Forces of Flight" for a never-before-seen exploration of the legendary Reno Championship Air Races, the world's fastest motor sport considered by many to be the NASCAR of the air. New 3D footage from the race will be unveiled at the Giant Screen Cinema Association's upcoming Conference, which will be held at the Tennessee Aquarium in Chattanooga on September 25-27. This year's edition will also feature the IMAX theatre industry premiere of "Sea Rex 3D: Journey to a Prehistoric World" directed by Pascal Vuong and Ronan Chapalain.

In "Time, the 4th Dimension" moviegoers will be transported into the various dimensions that make up our world while focusing on the extraordinary and ill-understood fourth dimension: space-time. "Patagonia Wilderness 3D" (wt) is a thrilling adventure in the wilds of the southernmost region of South America, one of the most remote and pristine locations on Earth, home to prolific and unique biodiversity never before seen on the world's largest screens.

Currently at various stages of development are "Kenya 3D: The Big Five" and "Turtles: The Last Dinosaurs!" 3D Entertainment Films will journey into the very heart of wild Africa, Mount Kenya, a land named "God's resting place" by the Kikuyu tribe, to capture images of the most famous wild animals known in Kenya as the Big Five: the carnivorous felines, the lion and leopard; the largest herbivores, the African elephant and black rhinoceros; and the Cape buffalo, the most dangerous of the five. 3D Entertainment Films will also document sea turtles, endangered marine reptiles that have been in existence for millions of years and have survived several mass extinctions. Audiences will learn about their great migration from feeding to breeding areas, how they use ocean currents, orient themselves thanks to magnetic fields and dive deeper than any other air-breathing animal in the world.

Zecotek's Auto-Stereoscopic 3D Display System Demonstrates Split Screen Capabilities and Air Traffic Control Simulation
3D-News Posted: Sunday, September 19, 2010 (17:45 UTC) | Posted By: Webmaster

Zecotek Photonics Inc., a developer of leading-edge photonics technologies for medical, industrial and scientific markets, announced that its auto-stereoscopic (requiring no glasses) 3D Display System has a newly developed split view capability and Air Traffic Control simulation, both of which are being demonstrated to potential industry partners and licensees from the United States, Japan and Korea.

"The feedback from industry specialists who have viewed our glasses-free 3D display technology confirm that it is unparalleled within the industry," said Dr. A. F. Zerrouk, Chairman, President and CEO of Zecotek. "There is widespread disappointment in current 3D offerings, in particular due to the need for glasses, and our glasses-free system offers a unique alternative. Both the split screen and ATC capabilities provide for new important applications. Our goal is to get our system to market as soon as possible with an industrial partner with global reach and we are pleased with the attention we are now receiving from leading industry players from the United States, Japan and Korea."

Zecotek's proprietary 3D display system addresses key concerns and barriers to widespread 3D adoption:

1. According to a recent study in consumer attitudes, conducted by The Neilson Co. for the Cable and Telecommunications Association for Marketing, the majority of people surveyed cited having to wear glasses as a reason they were not likely to buy a 3D television, and that nearly nine in 10 people worry that it will constrain them from multi-tasking while the TV is on. The study suggests that the true breakthrough for 3D technology won't come until televisions are developed which allow for true auto-stereoscopic 3D viewing without the glasses. Zecotek's 3D technology does not require the viewer to wear glasses.

2. Consumers are also concerned about the lack of 3D programming content available which would make a purchase worthwhile. Zecotek's 3D display system is aimed at commercial uses: geo-data, medical, security, industrial design, commercial signage and gaming where content is not an issue and in many cases 3D can be a mission critical function.

3. The Nielsen study also resulted in seven in 10 regular gamers expressing interest in playing games in 3 dimensions. Zecotek's system does not require glasses and brings new features to gaming.

The split screen feature of Zecotek's 3D display allows for two different views on the same display and has many potential applications, in particular in the gaming industry. It will allow simultaneous game playing by two or more players sitting side by side, where each player would have a completely separate 3D view.

The Company's introduction of the capability to render 3D multi-level presentations of Air Traffic Control position and flight data has also been welcomed by industry, as 3D representation promises to be an effective aid with respect to understanding air traffic situations, local tactical understanding of traffic and collection feedback on implemented courses of action.

About Zecotek's Real-Time 3D Display System

Zecotek's 3D display system does not require glasses or eye tracking or other extraneous or viewer dependent devices. Unlike conventional 2D systems, which render only two views, Zecotek's 3D display operates by forming a very large number of perspective views which, together with its wide viewing angle, allows multiple viewers to each have their own unique perspective. This combination of views, viewing angle and the 3D display's high resolution offer a viewing experience that management believes is closest to the visual perception of real objects. Zecotek's 3D display system can be used naturally and effectively with images derived from medical imaging, rendering, geo-physical data, and other industrial and military applications for enhanced situation and process analysis, fast decision making, and problem-solving.

Other unique features of the 3D display system include both constant motion parallax and the occlusion effect within the viewing angle. Motion parallax is the apparent difference in the direction of movement or speed produced when the subject moves relative to his environment. The occlusion effect is the blocking of one object by another opaque (non-transparent) object located in front of it but where the hidden object can still be seen if viewed from a different angle, for example, in side view. The combination of motion parallax and the occlusion effect eliminate the sense of imbalance and dizziness which can occur in particular with polarized and shutter-type glasses and which are contributing to concerns over health and safety of 3D viewing.

Zecotek's 3D display is scalable and offers both small 3D display screens for use in the transportation, personal computing and gaming industries, and large 3D display screens designed to meet the expected demand for industrial, advertisement, medical and home entertainment markets.

Zecotek's 5th generation system has been specifically designed to accommodate the emerging next-generation LED's and control systems, which will allow for both flat, thin panel 3D displays as well as powerful back projection desk top configurations.

Indianapolis 500 is Focus of Stephen Low IMAX 3D Film Project
3D-News Posted: Sunday, September 19, 2010 (17:42 UTC) | Posted By: Webmaster

The Stephen Low Company announced the development of a new IMAX 3D motion picture project focused on the Indianapolis 500 Mile Race, which takes place annually at the Indianapolis Motor Speedway, and the evolution of motorsports.

The 3D film will be directed by giant-screen filmmaker Stephen Low and produced and distributed by The Stephen Low Company in association with Ralph Hansen of Pegasus Marketing Group. Indianapolis Motor Speedway officials endorse the venture and will consult on the content of the film and companion education outreach program, and also provide access to the world-famous racing facility for filming.

The production will be an independent documentary celebrating the auto racing experience and its historical and enduring connection to the Indianapolis Motor Speedway and Indianapolis 500. The Speedway was constructed in 1909, and the first "500" took place on May 30, 1911.

Low also produced and directed the critically-acclaimed 1997 IMAX film "Super Speedway," featuring legendary IndyCar drivers Mario and Michael Andretti.

Anticipated for release in October 2011, plans call for the film to be distributed worldwide to IMAX theatres (3D, 2D and Dome).The motion picture will be filmed at the Speedway and related story locations, capturing unique 3D track action and highlight key moments in the track's remarkable 102-year history and 100th anniversary of the first Indianapolis 500.

"This project will reach and attract new audiences to IMS and to motorsports, and create an important link to museums, science centers and schools by providing a meaningful science and technology learning experience," said Jeff Belskus, Indianapolis Motor Speedway Corporation president and CEO. "The film will create a memorable and lasting tribute to 'The Racing Capital of the World' and its many contributions to society. The planned timing of its release will provide a fitting conclusion to our 100th anniversary celebrations."

The project is to be funded by producer investment and major corporate sponsorships. Participating sponsors will benefit from worldwide brand presence on the film credits and in the content and marketing of the film, as well as through association with the Indianapolis Motor Speedway, the Indianapolis 500, the racing community and prestigious exhibiting museums and science centers worldwide.

The Stephen Low Company is a Montreal-based producer of the IMAX Experience and leading 3D entertainment and a distributor to IMAX theaters and other giant screen theatres worldwide. Award-winning filmmaker Stephen Low is the director of more than fifteen giant screen films including the just released "Legends of Flight (3D)" and "The Ultimate Wave (3D)," as well as "Across the Sea of Time (3D)," "Mark Twain's America (3D)," "Beavers," "Titanica," "Fighter Pilot" and the giant screen racing classic "Super Speedway (1997)," among others.

PHOTOKINA 2010 - What's in it for 3D?
3D-News Posted: Wednesday, September 15, 2010 (7:43 UTC) | Posted By: Webmaster

Between September 21 and 26, 2010, when the leading players of the imaging sector come to photokina Cologne from all over the world, the trade fair visitors will discover how photography is being continuously reinvented. The imaging world's immense innovative capabilities will trigger changes, which promise to once again revolutionize the taking, processing, storage, archiving, and use of images. Initial pronouncements by the exhibitors already indicate that the photographic industry will once again celebrate the overcoming of technological obstacles that until now were considered to be insurmountable, and open up new dimensions in the world of imaging.

3D images are not only taking cinemas showing Hollywood blockbusters by storm, but increasingly living rooms as well. A trend that always ignited discussions at photokina in the past is now about to achieve a breakthrough and become a dominant feature. Photo cameras and camcorders for high-quality 3D recordings will give images an additional dimension. As a result, 3D-capable cameras and camcorders and lenses and close-up lenses that make 2D devices 3D-capable will be among the highlights at this year's photokina. Panasonic, for example, will present a 3D lens for its series of G Micro System digital cameras as well as 3D-capable camcorders and TVs.

After having ushered in the beginning of three-dimensional digital photography at photokina 2008, Fujifilm will now present the next generation of devices at the trade fair in Cologne: the FinePix Real 3D W3. The new camera has two separate high-quality recording systems, enabling it to shoot 3D HD videos and photos of up to 10 megapixels. Viewers do not need to wear 3D glasses to experience the three-dimensional effect on the large camera display. The pictures can be viewed on any 3D-capable TV set for an impressive viewing experience. Among the advanced features of the new 3D camera generation are time-delay shoots of the right and left halves of a picture, an Interval mode, and Parallax Control that allows users to adjust the 3D image.

As in the past, we will report almost "live" from Photokina and tell you where the 3D treasures are hidden. For the first Photokina days, the Stereoscopy.com 3D-News will be updated at least twice-daily.

Sony Unveils Vegas Pro 10 Software Featuring Native Stereoscopic 3D Video Editing Workflow
3D-News Posted: Tuesday, September 14, 2010 (19:13 UTC) | Posted By: Webmaster

Sony Creative Software, a leading provider of professional video and audio editing applications, announced Vegas(TM) Pro 10 software. The most recent upgrade to Sony's award-winning nonlinear HD video and audio editing (NLE) application provides broad audio and video support for media ingest, editing and delivery workflows for a wide variety of production professionals.

New features in the native 32- and 64-bit versions of Vegas Pro 10 include powerful stereoscopic 3D editing tools, enhanced closed captioning features, broadened video effect support and new event level audio effects, as well as workflow and user interface enhancements. These updates enable media creators to quickly produce and deliver compelling content for broadcast and broadband distribution, theatrical releases, YouTube(TM) 3D, and prepare content for DVD and 3D Blu-ray(TM) titles.

"As the market leader in developing 3D technologies, Sony is focused on providing integrated professional 3D hardware and software products built for everyone from innovative broadcasters to inspired filmmakers," said Dave Chaimson, Sony Creative Software vice president of global marketing. "With the upcoming launch of Vegas Pro 10, Sony now provides one of the industry's most intuitive applications for natively editing 3D. In addition to providing tools that simplify professional 3D production, Vegas Pro 10 continues to innovate unique solutions for closed captioning, 5.1 surround sound, and widespread content distribution support to offer the most intuitive and progressive
workflows for media production."

Vegas Pro 10 Feature Highlights

  • Stereoscopic 3D Editing: Vegas Pro 10 facilitates the creation of 3D projects by enabling users to import, adjust, edit, preview and export stereoscopic 3D projects natively without any additional tools or plug-ins. These new features and workflow updates make working in 3D as seamless as working in 2D. While fully compatible with the latest 3D screen technology, anaglyphic viewing is also supported, making it possible to preview 3D on any monitor.
  • Improved Closed Captioning: Improved support for closed captions enables broadcasters to preview captions in the Video Preview and Trimmer windows for increased accuracy and ease of editing. Other improvements include increased support for line 21 closed captions, HD SDI closed captions, multiple closed captioning file types, as well as the ability to export captions for Sony DVD Architect(TM), YouTube(TM), RealPlayer®, QuickTime(TM), and Windows Media Player®.
  • Workflow Tools and Enhancements:Sony has also introduced the following updates to Vegas Pro 10:

    • Expanded Multicam Functionality: Updated multicam features provide a more robust editing and preview experience by offering the ability to view the multicam source clips and the full-screen edited program output simultaneously
    • Improved support for DSLR video: Performance improvements make editing video from popular DSLR cameras faster and easier
    • Track Grouping: This update offers a quick and easy way to organize and manage complex projects by grouping related sections of video/audio for a cleaner working environment
    • Advanced Transport Controls: UI modifications offer efficient access to important editing tools, providing a more intuitive workflow while improving overall productivity

  • Image Stabilization: New stabilization tools greatly reduce jittery or shaky video sometimes caused by hand held recording.
  • Video Plug-in SDK: Video Effects Plug-in Architecture: Vegas Pro 10 now offers a completely new video effects plug-in architecture based on the Open Effects Association standard. This industry-leading standard was created from the combined experience of the leading companies in the visual effects industry. The new architecture is accessed by a new software development kit (SDK), which reduces the developer's workload by automating UI integration. These features will benefit editors by greatly expanding the available visual effects plug-ins available for Vegas Pro 10.
  • Enhanced Audio Tools: In addition to the Dolby Digital Professional(TM) 5.1 surround sound production capabilities of Vegas Pro, the upcoming version includes the following new features:

    • Audio Event FX: For more precise control over the placement of audio effects, Vegas Pro 10 allows editors to assign audio effects at the master output, bus level, track level and now at the event level for greater flexibility when working with multitrack projects.
    • Input Busses: Input Busses now enable editors to record, mix and monitor audio from external hardware devices.
    • VU meters: The Vegas Pro Mixing Console view becomes even more powerful with the addition of new VU meters.
    • Track Meters: Track Meters provide direct feedback and a faster editing workflow throughout the record, edit and mix process.

  • GPU Accelerated AVC Encoding: Users with CUDA-enabled nVidia video cards are now able to encode to the Sony AVC format with improved rendering performance and speed.
  • Device Support:Sony continues to add expanded device support with each new version including HD-SDI adapters, Sony NXCAM cameras, and broader support for DVD and Blu-ray Disc(TM) drives.
Once a project is ready for delivery, Vegas Pro 10 features broad support for industry leading media formats. From DVD and Blu-ray Disc authoring to integrated tape, file, and SDI I/O options, Vegas Pro makes it easy to encode and deliver content in an extensive range of popular formats.

"Vegas Pro 10 provides powerful features that are crucial for 3D editing," said filmmaker Jean-Jacques Mantello, director of the acclaimed IMAX theatre films "Dolphins and Whales 3D", "Sharks 3D" and "Ocean Wonderland" distributed by 3D Entertainment Distribution. "Creating quality 3D projects can be a complex challenge, but Vegas Pro presents a solution that allows editors to intuitively work with footage for results that put audiences into the heart of the action, whether on land, in the air or under the sea."

Blackmagic Design ships DaVinci Resolve 7.0
3D-News Posted: Tuesday, September 14, 2010 (19:04 UTC) | Posted By: Webmaster

Blackmagic Design announced DaVinci Resolve 7.0 is now shipping, starting from $995. DaVinci Resolve is the world's most popular high end DI grading system with powerful features used by both Hollywood and high end post production worldwide. Now with the new DaVinci Resolve on Mac OS X, these high end features are available on the platform that's popular with creative professionals.

DaVinci Resolve 7.0 now includes a new user interface which provides quick, simple and intuitive creative control without clutter and bloat that make other color grading systems difficult and slow to use. Only DaVinci Resolve has been developed with colorists and benefits from the decades of DaVinci color grading experience.

The new DaVinci Resolve 7.0 for Mac now reads and writes all the common Apple ProRes file formats including 4444, 422, 422(HQ), 422 (Proxy) and 422 (LT) directly on the timeline with no conversion required. Colorists can just select the clips in their media storage and DaVinci Resolve will play and grade them in real time, even if there are mixed resolutions and formats on the timeline.

Both Mac OSX and Linux systems now support read and write of DNxHD files with the optional DaVinci Resolve DNxHD Update. This optional $500 update allows native DNxHD media files to move instantly between Avid and DaVinci Resolve.

For production using the new generation of DSLR cameras such as the Canon 5D, DaVinci Resolve 7.0 now supports read and write of H.264 files on Mac and playback on Linux. Now colorists can grade directly from DSLR media files in real time for professional production from these high quality and affordable cameras. DSLR cameras look as good as the highest end film camera with the color treatments that only DaVinci Resolve specializes in. Also supported in DaVinci Resolve, is full playback support for native Cineform 2D and 3D and SI-2K files for playback and grading in real time.

DaVinci Resolve now supports RED Rocket cards on both Mac OS X and Linux platforms for native r3d file grading with full resolution decoding and premium debayer all in real time. Colorists can now extract r3d reel names from either FCP, Adobe or Avid EDLs, grade and render to ProRes or DPX or DNxHD at near real time speeds. On Linux, DaVinci Resolve now supports dual RED Rocket cards in a single computer for stereoscopic 3D real time performance with r3d files at full camera image quality.

DaVinci Resolve 7.0 massively upgrades the stereoscopic 3D grading features and now includes 3D features on the Mac OS X platform that previously required multiple Linux CPUs. DaVinci Resolve 7.0 now features a new convergence control tool to let colorists separately program pan adjustments to change the point of convergence on 3D projects while still making individual eye pan adjustments.

The new stereoscopic 3D support now lets colorists play back, grade and monitor in 3D using side-by-side and line mesh displays. This allows even lower cost Mac OS X DaVinci Resolve systems to work on complex stereoscopic 3D projects!

DaVinci Resolve 7.0 lets colorists apply grades made on one eye, automatically apply to the other eye so colorists can see the result instantly.

A new eye matching tool is included so colorists can compare between eyes with a color or B&W difference display, or a new checkerboard view that allows a more accurate comparison in greater detail. Rendering a side-by-side Stereoscopic 3D project is now extremely fast, so clients can review the finished project immediately after grading.

All existing DaVinci customers who have an older model DaVinci Resolve or DaVinci Splice will qualify to get this new version 7.0 software at no charge. In addition, anyone who has an older DaVinci 2K system can use the control surface they have, and upgrade to DaVinci Resolve by paying only for the Linux license. Now all these existing DaVinci customers will get a very affordable way to upgrade to the latest technology simply by purchasing a new Linux computer and GPU.

Sigma Designs Broadens 3D Capabilities with Added Support for TDVision System's Full HD Stereoscopic Video Decoding Technology
3D-News Posted: Tuesday, September 14, 2010 (19:01 UTC) | Posted By: Webmaster

Sigma Designs, a provider of System-on-Chip (SoC) solutions used to deliver entertainment and control throughout the home, and TDVision Systems, the leader in Full HD 3D to the home technologies, announced that Sigma is the first chip company to publicly support TDVision System's Full HD stereoscopic video decoding technology. Sigma's next generation advanced media processors will support the award winning 2D Delta stereoscopic decoding system by TDVision.

"The 3D market is growing and Sigma is best positioned to capitalize on this growth," said David Lynch, vice president and general manager, Media Processor Division at Sigma. "By integrating TDVision's technology into our media processors, we are enabling full HD 3D decoding over IPTV, satellite, cable and over-the-air devices."

TDVision's 2D Delta system consists of different profiles to best fit the transmission pipeline available. These profiles include the basic Multiview Video Coding (MVC) standard, advanced profiles for high-bandwidth savings, and hybrid implementations for full MPEG-2 legacy support.

The 2D Delta format is a key part of the MVC codec (ISO/IEC 14496-10:2008, Amendment 1), an extension to the ITU-T H.264 Advanced Video Coding (AVC) adopted by the Blu-ray Disc Association as the "Blu-ray 3DTM" specification.

"The industry is moving from half resolution Frame-Compatible interim formats, to our Service-Compatible and full HD 3D solutions. Implementing TDVision's 2D Delta system on the highly optimized Sigma media processors allows service and content providers to enable new 3D users with the best quality 3D HD video, optimizing the bandwidth used for transmission while retaining full compatibility with the current installed base of legacy 2D users in HD. We understand that quality and compatibility are key to succeed in the home, so we must not preclude the entire existing 2D installed base." Said Manuel R. Gutierrez-Novelo, CEO & President of TDVision.

3ality Digital purchases Mistika for Burbank Office and forms a strategic alliance with SGO
3D-News Posted: Tuesday, September 14, 2010 (18:53 UTC) | Posted By: Webmaster

At the forefront of technology, SGO announced 3ality Digital's acquisition of Mistika and that a strategic alliance with them has been confirmed to further develop and deliver complete stereoscopic 3D solutions to the market. 3ality Digital fully appreciates the enormous value of Mistika's impressively advanced technology and capability and is committed to support SGO and promote Mistika. This partnership gives SGO far reaching opportunities to equip their customers with a wider range of services at the highest quality by including comprehensive and inclusive stereoscopic 3D solutions on the level that 3ality Digital can provide.

"Mistika is an amazing system and an incredibly high quality post production tool, which works unbelievably well with stereoscopic 3D. Being software driven, our goal is to provide the industry with exceptional 3D work-flow using Mistika. The development partnership will allow seamless meta-data feeds from on-set to post for an even greater level of automation. 3ality Digital is passionate about the very best stereoscopic 3D images and dedicated to setting the standard for the entire entertainment marketplace. We are deeply committed to support SGO and promote Mistika because it delivers and at times excels in areas which were thought to be impossible." states Steve Schklair, CEO and Founder, 3ality Digital Systems.

"This is an exciting partnership with 3ality Digital which is regarded as one of the main stereoscopic 3D creative solution providers in the industry. Our companies are equally motivated to combine efforts to deliver exceptional stereo 3D services offering wider choices to our customers and SGO is proud to be associated with 3ality Digital." Geoff Mills, Director of Sales and Operations at SGO confirms. He adds further: "There is no doubt that the market rightly views Mistika as having the very best stereo 3D tool-set and work flow which is why this alliance with 3ality Digital further proves it is the system of choice."

SGO's Mistika, the high-end DI post production system, offers a complete solution, which plays an integral role in the stereo 3D production process. Mistika's industry-leading performance for post production, across all genres from advertising, film and television productions in 2D and stereoscopic 3D, is becoming widely recognised as an essential core system for the full production and post production process. 3Ality Digital's stereoscopic 3D production products further complement SGO's Mistika's post production vital tool-sets and deliverables.

NDS Receives Industry Accolade at IBC Award Ceremony
3D-News Posted: Tuesday, September 14, 2010 (18:40 UTC) | Posted By: Webmaster

NDS announced that it has received the award for the ‘Best Technical Paper' at this year's IBC Award ceremony. The authors were presented with the award for their technical paper entitled "Does size matter: the challenges when scaling stereoscopic 3D content".

The IBC Conference Paper Award, part of the IBC Awards, recognises the paper that best matches original content with clarity of presentation. Proposals for papers are submitted earlier in the year and are carefully evaluated by a committee of experts who consider each one for innovative content. The papers sessions at IBC remains the world's leading forum for the presentation and development of the latest research in electronic media technology.

The NDS paper examines a range of technical issues associated with the delivery of 3D TV including what happens to the stereoscopic 3D effect (S3D) as screen sizes scale. It looks at the theoretical potential for compensation for different screen sizes under typical viewing distances, and the challenges in performing this in low-cost STBs and TV sets where the input is a stereoscopic image pair and asks questions such as ‘what is the effect of larger or smaller screen sizes on our 3D perception?'.

Dr. Kevin Murray, co-author of the report said: "The challenge in delivering stereoscopic 3D content to the home will be in giving every viewer a high-quality experience. Common variations in screen size complicate this process but we believe that it's possible to use a common input signal to simplify delivery and to provide effective and efficient local screen size compensation in the home. This paper proposes alternative approaches to achieving the desired quality of experience in S3D and it is very gratifying that it has been recognised for the light that it sheds on the topic by the IBC Conference Awards judging committee."

With over 3,000 members of staff dedicated to R&D worldwide, NDS invests heavily in research into new technologies such as 3DTV. First showcasing 3D TV solutions at IBC 2009, the company has furthered its research to encompass many of the associated challenges for broadcasters.

Dr. Murray presented on the challenges of scaling stereoscopic 3D content during this year's IBC Conference in the technology advancements stream.

For more information, visit http://www.ibc.org

Stereo3D Unlimited Shoots 3D Music Video with Arri's New Alexa Cameras
3D-News Posted: Tuesday, September 14, 2010 (18:22 UTC) | Posted By: Webmaster

Toronto-based production company, Stereo3D Unlimited (http://www.stereo3Dunlimited.com), has just shot and released the stereoscopic 3D music video "Shake The Apple" by Ariana Gillis on YouTube 3D and Vimeo. The four minute video was shot at Stereo3D Unlimited's studio in Toronto using two Arri Alexa cameras (http://www.arri.com), Zeiss Master Prime lenses, the Stereo3D Tango beamsplitter rig, and Dashwood Cinema Solutions' Stereo3D Live calibration/analysis software. Post was completed in-house with Final Cut Pro and After Effects using Dashwood Cinema Solutions' Stereo3D Toolbox.

"What started as a simple stereoscopic test of the new Arri Alexa cameras turned into a full- fledged 3D music video that we are very proud of," said Tim Dashwood, co-owner/CTO of Stereo3D Unlimited and founder of Dashwood Cinema Solutions. "The Alexa cameras performed exactly as advertised and held perfect sync when tethered together for stereoscopic 3D."

When the rare opportunity of two Arri Alexa cameras being available on the same day arose, Dashwood jumped on the chance to shoot a 3D test. He had originally just intended to evaluate the Alexa's ability to work in a stereoscopic configuration on the Stereo3D Tango rig and also test the camera's latitude in various lighting setups. Zeiss provided 18mm and 35mm Master Primes, PS Toronto provided grip, electric & camera support, 3D Camera Company provided the Stereo3D Tango rig, JVC Canada provided their IF-2D3D1 stereoscopic processor, Matrox provided a MXO2 LE for HD-SDI laptop monitoring and Sébastien Laffoux of Arri Canada arranged for the two Alexas.

"We only had one afternoon available to shoot so I borrowed some random set pieces and props from other productions, whatever was available, and we set out to light each one in a different style and T-stop," says Dashwood. "There was no rhyme or reason to the choices but it occurred to me that it would be interesting to have a model walk from set to set without changing the camera exposure and see how the Alexa reacted in LogC mode...all in one take. This meant one continuous tracking shot from a string of tiny christmas lights, to green screen, to outside. I rang up Ariana to see if she would perform a new song for us to make our test more interesting to watch. The whole crew reacted so positively when we played back the dailies that I figured we should upload it to YouTube and Vimeo to share it with the world."

The video is the first 3D material acquired by the Alexas to be released to the public. Even though the entire production was improvised and photographed in one afternoon, the versatility and simplicity of the Arri Alexa camera kept things on track.

“I think the speed at which we shot and posted this music video proves what an impact the Arri Alexa will have on the industry, especially for 3D,” said Paul Rapovski, co-owner and producing partner at Stereo3D Unlimited. “We knew the Alexa would be good, but after this test it has jumped to the top of our list for all our future stereoscopic productions.”

The video is available on YouTube in 3D mode (http://www.youtube.com/watch?v=P6jweKYk8QE&fmt=22) and Vimeo (http://vimeo.com/14849374). The video will also be shown in 3D at Matrox's stand (7.B29) and Carl Zeiss' stand (13.C20) during the 2010 International Broadcasting Convention (IBC), to be held at the RAI Amsterdam from September 10-14. Attendees may also visit Zeiss' stand to see the same Stereo3D Tango beamsplitter rig on display.

Miranda Licenses RealD Format for its Stereoscopic 3D Signal Processor
3D-News Posted: Tuesday, September 14, 2010 (18:08 UTC) | Posted By: Webmaster

Miranda Technologies today announced that it has licensed the stereoscopic RealD Format, from ReadD Inc, to broaden the conversion capabilities of its Densité 3DX-3901 stereoscopic 3D signal processor module.

"By adding RealD Format conversion to our 3DX-3901, the processor now offers the full breadth of stereoscopic 3D conversion capabilities", said Jean-Marc d'Anjou, Vice-President Infrastructure at Miranda. "It can now interface between all the common 3D formats, and thereby simplify the transition to 3DTV playout using an existing HD infrastructure".

The Densité 3DX-3901 provides high quality conversion of multiple 3D formats, including Dual Link 3Gbps/1.5Gbps and Single Link 3Gbps/1.5Gbps, with RealD encoding. It features a single 3Gbps/HD input and dual 3Gbps/HD outputs; this allows previewing of conversion effects, as well as 3D/2D simulcasting.

The processor also offers horizontal and vertical flip, interaxial adjustment, and Horizontal Image Translation for adjustments to depth positioning, and for simulating a 3D landscape from a 2D scene. The monitoring output offers anaglyph, Difference-Disparity, and left/right eye display.

The RealD Format is a patented version of a side-by-side 3D formatting technology. It utilizes a unique set of filters and other technology to multiplex left eye and right eye 3D image streams into a single channel for delivery of high-definition progressive or interlaced 3D video using today's HD infrastructure, including existing HD set-top boxes and DVRs, to any 3D-enabled display type. The side-by-side format was recently named in HDMI Specification Version 1.4a as a mandatory format for the transmission of 3D content between devices.

"Piranha 3D" Screams For SCRATCH At inner-D
3D-News Posted: Thursday, September 9, 2010 (18:40 UTC) | Posted By: Webmaster

The summer-horror flick "Piranha 3D", starring Jessica Szohr, Richard Dreyfuss, and Elizabeth Shue, literally screams for thrills and chills as teens combat man-eating fish during Spring Break. inner-D, a post-production house that specializes in 3D conversions and DI, recently wrapped up the finishing touches for the film's August 20 premiere with the help of ASSIMILATE's SCRATCH® Digital Finishing Solution.

Grant Boucher, award-winning VFX pioneer and founder of inner-D, and his team of post artists managed the 35mm 2D-to-3D conversion process, as well as the first pass color grading and finishing for director Alexandre Aja's "Piranha 3D" (2010), a Weinstein Company production.

Boucher explains, "We formed inner-D specifically for the 3D conversion and post production of 'Piranha 3D' and the investment has paid off for us. The film was our anchor project, and since then we have perfected a proprietary and innovative 2D-to-3D conversion process -- reali-D™ Stereoscopic Conversion -- that results in realistic 3D characters and worlds, while eliminating the eye strain and headaches for viewers. We designed and developed reali-D™ from the ground up to represent a realistic 3D universe that is comfortable to watch for long periods of time, and thus becomes thoroughly immersive to audiences."

Boucher adds, "3D is our focus. We are battle-tested and set up with a high-performance, SCRATCH 3D real-time data workflow. We're ready to meet the demands of these complex imagery projects."

The Game Plan for "Piranha 3D"
"The director and DP John Leonetti planned ahead for the shoot, knowing they would do a 2D-to-3D conversion. For example, the underwater scenes were shot full frame, which gave more latitude in repositioning for 3D," says Boucher. "We also talked with the director before we started regarding the issues associated with a 3D conversion, as well as the data workflow."

Grant explains, "As is standard for all stereoscopic conversions, we first took apart the film in 2D piece by piece (in our case, with precise rotoscoping); separated them into layers by depth; and then every layer was converted to a 3D representation. Once the material was in 3D, we generated new left and right eyes. In SCRATCH, we brought in the EDL from our Avid suite, and then reviewed all the 3D material in context to make sure the depth was accurate, shot by shot, and then across scenes and reels.

SCRATCH was a new color grading paradigm for us, but we quickly adapted, working with the left eye and then the right eye, and verifying the consistency of the foregrounds and backgrounds, as well as the overall look and feel. We reviewed the dailies in real-time with the DP, director, and client executives in our screening room, which was a huge benefit to all involved. They were able to immediately see the quality of the work, make changes on-the-fly, experiment, and see the results instantaneously before making final approvals."

"A real-time data workflow like SCRATCH enables a significant time savings for a 3D pipeline, which has double the shots, all the complex imagery, and the convergence of left and right eyes. Even during the finishing process we were able to make convergence changes or color adjustments, and again working in real time was invaluable," says Boucher.

Boucher notes, "On a production like 'Piranha 3D' there were a lot of 'gotcha' moments, right up until the final days. Edits were being made by the clients while we were in color grading, but fortunately SCRATCH could conform a new 5-reel Avid edit, uncompressed, in a day. As the lead delivery vendor for the entire film, we also were working with hundreds of VFX shots from several sources for visual effects above and below the water. No one had ever done this before, and since impossible is not in our vocabulary, we jumped to the challenge of figuring out what would give the best solution. We made it happen…and on a very lean budget."

Real-time 3D Data Workflow
"Though 3D is on the rise, filmmakers are still working under tight budget constraints," says Boucher. "To be competitive, we need to offer cost-effective, yet high-quality, streamlined 3D workflows. For the major visual effects companies I've built in the past, I've had very positive experiences with PC-based, GPU-accelerated solutions. So we build our own high-performance RAID storage systems. Fortunately, when we agreed to take on the role of conforming the final delivery before everything went to Technicolor, a member of the client's post-production team had previously used SCRATCH and recommended it for its smooth workflow and DI tool suite. We put SCRATCH through a few 3D tests and it just nailed it."

"SCRATCH is now the center point of everything we do," says Boucher. "We're impressed, but so is the production company, from senior management on down."

"We also use Avid for editorial, and off-the shelf programs like After Effects and Nuke because of their broader pools of highly skilled talent," says Boucher. "Since all of us are experienced visual effects artists, our biggest strength is in our experience and talent. And the tools we use are chosen because they maximize these assets."

Final mastering and film out for "Piranha 3D'" was done at Technicolor. inner-D masters their own Digital Cinema Packages (DCP) for client dailies and delivery to theaters when needed.

Next Up
"We've done a number of tests for other big 3D films, and actively pursuing future projects," says Boucher. "The 3D market is heating up for high-quality stereoscopic conversions, and why not? If an audience can have a natural, highly immersive experience, 3D is a truly compelling value-add to any film."

"We are now set up to take on multiple 3D projects, large or small," says Boucher. "We can work with any format from film to native RED and ARRIRAW. Using SCRATCH at the heart of our 3D pipeline means no changes to whatever workflow the client has chosen – another cost savings to our clients."

Boucher adds, "Over the long term, 3D done correctly and respectfully provides the opportunity to revive some of our great films of the past and give them renewed life. Films like 'Gone with the Wind,' 'Alien', 'Star Wars', and 'Lawrence of Arabia' would be amazing in 3D."

MasterImage 3D Chairman Younghoon Lee Receives Korean Prime Minister's Award for Technology Innovation
3D-News Posted: Wednesday, September 8, 2010 (19:58 UTC) | Posted By: Webmaster

MasterImage 3D, a 3D technology company that provides solutions for cinema, mobile devices and gaming, announced that its Chairman and CEO, Younghoon Lee, has been recognized with the Prime Minister's Award for his contribution to technology innovation in 3D imaging at the INNO-TECH Show held September 1 in Seoul, S. Korea.

Mr. Lee received the Prime Minister's Award for Entrepreneurs based on his contribution to technological development and in the 3D imaging industry. Having conducted R&D in the field of 3D imaging since 2001, Mr. Lee successfully developed an autostereoscopic cell-type LCD barrier that was commercialized in one of the first glasses-free 3D cell phones, the Hitachi Wooo HOO1, released in 2009; and a digital 3D cinema system that now has more than 2,500 installations in 40 countries. Lee and MasterImage 3D hold nine patents for 3D imaging technology.

The INNO-TECH Show 2010 is the largest annual technology fair of small and medium businesses in Korea. The event encourages technological innovation and promotes achievements by exhibiting outstanding technologies and recognizing companies and people that have made distinguished contributions to technological innovation.

"While I have received an award as an entrepreneur, the recognition belongs to all of the dedicated MasterImage 3D staff who worked tirelessly together over many years," said Mr. Lee. "I am very grateful to our talented engineers and support team. And this is just the beginning. MasterImage is gearing up to deploy the next generation of our autostereoscopic 3D LCD panel solution with multiple mobile device manufacturers worldwide."

Singapore Pavilion at Shanghai World Expo Extends the Run of Popular 3D Racing Game
3D-News Posted: Wednesday, September 8, 2010 (17:49 UTC) | Posted By: Webmaster

By popular demand, Singapore's first stereoscopic 3D racing game, 3D Singapore, which debuted as a temporary exhibit at the Singapore Pavilion under the Singapore Media Showcase at Shanghai World Expo, will be extending its run till the end of the Expo on 31 October 2010 as part of the permanent exhibits.

3D Singapore allows players to don on special glasses for an immersive gaming experience in special fabricated car seats as they pit their motoring skills against one another in real time, blazing through downtown virtual Singapore in a heady mix of speed, action, sound and breathtaking visuals. The game shows Singapore sights such as the Singapore Flyer, Esplanade, the Merlion and the Marina Bay. Powered by a next-generation game engine that delivers lifelike realism in a 3D environment, the game has been attracting crowds since it debuted on 2 August as part of the temporary Singapore Media Showcase presented by the Media Development Authority (MDA).

During the initial Showcase period from 2 to 21 August, the Singapore Pavilion, which attracts 15,000 to 20,000 visitors daily, saw many keen visitors queuing for the chance to try out the three-minute game play of 3D Singapore. The game's popularity has even caught the attention of the Chinese media, and was covered in Phoenix TV, Dragon TV, International Channel Shanghai, China Daily, Shanghai Morning Post and Oriental Morning Post, among others.

3D Singapore is developed by TQ Global, with support from MDA and in collaboration with the Nanyang Technological University (NTU) GameLab led by Professor Seah Hock Soon. Through the partnership, TQ Global produced the game in less than six months from conception to delivery. An MMIBOE (Massive Multiplayer Internet Based On Location Entertainment) version is currently in the pipeline. The extension of the exhibition of 3D Singapore at the Singapore Pavilion till the end of October was funded by TQ Global and its industry partners, including StarHub.

Dr Christopher Chia, Chief Executive Officer, MDA, said: "Media is a vehicle to tell stories. In the case of 3D Singapore, we were able to present a three-dimensional experience of scenic downtown Singapore through an interactive and immersive game like no other. Singapore is one of the first territories in the world to ride on the 3D wave and our 3D capability is now extended into the gaming realm. World Expos have long been regarded as platforms to showcase mankind's latest technological breakthroughs and we are glad to present Singapore's first stereoscopic 3D game at a global gathering like the Shanghai World Expo. That the game has been wellreceived is a testament to the calibre and potential of Singapore's young games talents."

Said Ms Leong See Kay, Director of World Expo 2010, Singapore Tourism Board said: "Singapore's beautiful skyline is well portrayed in the realistic and vibrant visuals of the 3-D race-car game which has thrilled both adults and children during the three-week long temporary exhibition. We are delighted to have them within the Pavilion till the end of World Expo. We hope the racing game will inspire our Chinese visitors to check out the high-octane action at our Marina Bay circuit for themselves this September or next year. The real race action awaits them in Singapore!"

Said Mr Raymond Neoh, Managing Director, TQ Global: "Exhibiting 3D Singapore at Shanghai World Expo is an opportunity to showcase Singapore's creativity and technology to the Chinese people and its game industry. The positive reception to the game will help us in our plans to scale up the launch of 3D Singapore across China and other Asian cities, including Singapore. We look forward to making a homebound trip back to Singapore and allow gamers in our home base to have a go at the country's very own stereoscopic 3D car race."

Teranex Introduces 3D Applications at IBC 2010
3D-News Posted: Wednesday, September 8, 2010 (17:44 UTC) | Posted By: Webmaster

Engineered as a dual channel architecture, the VC100 product family is uniquely suited for stereoscopic processing. The programmable platform can evolve with the transition to 3D to provide a feature set that meets the needs of the industry. Existing VC100 product family customers are able to take advantage of the new 3D applications without the need to install new equipment, making the switch to 3D very simple.

The three applications available are VC1-3DSP for stereoscopic processing allowing 2D to 3D conversion, VC1-3D-CCP for capture and correction processing of 3D content, and VC1-3DE for encoding and decoding of various 3D formats.

Advanced stereoscopic processing is available with the VC1-3DSP software application used to transition from 2D to 3D enabling broadcasters to use standard 2D programming and simulate 3D programmes. VC1-3DSP gives clients the ability to mix 2D content with 3D and create seamless 3D content including the addition of 3D logos.

Capture and correction processing is available with the VC1-3D-CCP application which includes format and frame rate conversion, positional and axial rotation adjustments to compensate for mechanical, optical and electronic stereoscopic camera misalignments, and includes 3D logo insertion.

The VC1-3DE application provides encoding and decoding of 3D streams, and supports all popular 3D formats as well as some optional proprietary transmission formats.

These applications and other Teranex innovations will be on display at IBC in Amsterdam at the RAI from September 9th to 14th in stand 13.C46.

Tim Dashwood to Unveil New 3D Mastering Technology at Matrox Stand During IBC 2010
3D-News Posted: Wednesday, September 8, 2010 (17:14 UTC) | Posted By: Webmaster

Canada-based company, Dashwood Cinema Solutions, has been invited by Matrox to demonstrate their cutting-edge stereoscopic 3D solutions on the Matrox stand (7.B29) during the 2010 International Broadcasting Convention (IBC), to be held at the RAI Amsterdam from September 10-14 (http://www.ibc.org). Tim Dashwood, founder of Dashwood Cinema Solutions, is a seasoned cinematographer, director and editor. Shooting stereoscopic videos for the last decade, he recently shifted gears to focus his creative efforts on stereo cinematography. Dashwood has served as a cinematographer for five feature-length films and countless short films and music videos.

"Dashwood Cinema Solutions software is the ideal complement to our MXO2 line of I/O devices to provide portable 3D output for monitoring on set, and to give Final Cut Pro® and Adobe® After Effects® users a fast, easy and budget-friendly way to create 3D content," said Dan Maloney, Matrox technical marketing manager. "As the thought leader in the field of 3D technology, Tim Dashwood will be an invaluable asset on our stand to help visitors understand their 3D workflow options."

A part of the Noise Industries Development Partner Program since 2009, Dashwood Cinema Solutions (http://www.dashwoodcinemasolutions.com) specializes in stereoscopic previsualization, production, and mastering tools. On the Matrox stand they will be showcasing their award-winning flagship product, Stereo3D Toolbox™; utilized by post-production houses around the world for easy stereoscopic 3D mastering on the Mac® platform. With Stereo3D Toolbox™, artists can easily output their media to a wide range of stereoscopic 3D formats, as well as manage the demuxing of side by side, interlace and over/under formatting. Stereo3D Toolbox's stereoscopic mastering capabilities include unmatched sub-pixel precision, pixel-precise straight or angled floating windows, high-contrast "ghost toasting," intuitive preview tools, fine control of image exposure and color balance, 2D Z-Depth to stereoscopic conversion, and more.

A counterpart to Stereo3D Toolbox's mastering capabilities, Dashwood recently developed Stereo3D Toolbox LE™; a more accessible entry point into stereoscopic 3D content creation. Basic features within the limited edition version incorporate convergence adjustment and vertical, zoom and rotational disparity correction tools, "auto scale," a preview screen within the user interface, and the ability to output clips to popular stereoscopic monitors and delivery formats - including YouTube® 3D.

"2010 is the year of 3D; and not just at the movies, but in the comfort of your own home," says Dashwood. "Content creators and broadcasters are on the lookout for the best stereoscopic production & post-production tools available and we are delighted to be demonstrating our software solutions on the Matrox MXO2 family of I/O devices."

In addition to exploring the unique features of Stereo3D Toolbox, visitors to the Matrox stand have an opportunity to get a first-hand look at "Stereo3D Live™." Stereo3D Live provides on-set monitoring and real-time analysis of stereoscopic feeds. It also includes all the disparity and preview features of Stereo3D Toolbox along with stereoscopic calculator tools and unique patent pending parallax measuring tools. According to Tim, "Stereo3D Live is already being field-tested on a couple major motion pictures and it is our pleasure to preview it on a laptop with Matrox's portable capture solutions."

European Debut for Axon's Award Winning HD, SD Stereoscopic Production & Transmission Tool for 3D Applications
3D-News Posted: Wednesday, September 8, 2010 (17:12 UTC) | Posted By: Webmaster

AV conversion, processing and compliance recording specialist, Axon Digital Design, will start IBC 2010 on the crest of a wave having secured a prestigious TV Technology Star Award at NAB earlier this year for its G3D100 3D production and transmission module. This new product represents the company's latest addition to its Synapse modular interfacing and conversion system.

Whilst IBC represents the European debut for the G3D100 module, such is the commercial appeal of this advanced 3D production tool that Axon will announce a number of strategic customer wins at IBC including Outside Broadcast in Belgium, Eurosport in France and Sky in the UK. Also, the unit has already been used in trial transmissions by UBF in Holland, SFP in France and Sweetwater in the USA.

The G3D100 is a 3Gb/s HD and SD stereoscopic production and/or transmissions tool. The unit can be sourced with a stereoscopic image (and a backup source). These sources are processed internally to provide multiple outputs and they are compatible with 270Mb/s, 1.5Gb/s and 3Gb/s for full 1080p/50 or 1080p/59.94 application.

3ality Digital to Capture First NFL Game to Air on S3D TV
3D-News Posted: Saturday, September 4, 2010 (16:45 UTC) | Posted By: Webmaster

3ality Digital, LLC, a leading stereoscopic 3D (S3D) technology and production company, announced that it will collaborate with Verizon FiOS TV to deliver the first televised NFL game in S3D, which will be available to FiOS TV customers in parts of New York, New Jersey, Connecticut, Rhode Island and Massachusetts. The shoot will be among the first to feature 3ality Digital's new and highly versatile TS-5 rig.

Verizon FiOS1 Executive Producer, Orlando Martinez, along with Nicky Nichols Productions and Stephen Warner of Third Wave Productions selected NEP Broadcasting LLC and 3ality Digital as the premier vendors to shoot the Sept. 2 preseason match-up between the New York Giants and the New England Patriots, which will be telecast from the New Meadowlands Stadium in East Rutherford, New Jersey.

"We're looking forward to working with Verizon to bring the action of the world's premier sports league home to consumers in crystal clear S3D," said 3ality Digital Director of Production Ted Kenney. "This league-first will be an opportunity for consumers to experience the transformative nature of S3D in the comfort of their own homes."

3ality Digital enabled the first-ever live S3D broadcast of an NFL game in 2008; that production of a Thursday Night Football game between the Oakland Raiders and the San Diego Chargers was made available to select audiences at three U.S. theatres as a proof of concept.

Since the Thursday Night Football broadcast, 3ality Digital has been at the forefront of other groundbreaking S3D sports productions, such as Fox's presentation of the 2009 BCS Championship game between the University of Florida Gators and the University of Oklahoma Sooners, and the New York Rangers-New York Islanders NHL game played on March 24, 2010, as well as the first S3D broadcast of a NASCAR race, the Coke Zero 400, presented on DirecTV's n3D channel on July 3rd, 2010.

For the upcoming Giants-Patriots game, 3ality Digital will work with NEP Broadcasting, the leading international provider of outsourced broadcasting services, to help ensure the highest quality production. NEP Supershooters, a division of NEP Broadcasting, will be providing state-of-the-art mobile broadcast facilities for the shoot.

To capture all the action, 3ality Digital will be using a total of six rigs, including three TS-2 beam-splitter rigs, one TS-4 side-by-side rig and two of the company's new TS-5 rigs. The TS-5 is the first fully-automated, remotely-aligned, hand-held lightweight beam-splitter on the market. Designed for wireless camera operations in tight spaces, it can be mounted on a Steadicam for maximum flexibility.

"S3D is uniquely able to bring the size and speed of NFL players to life on-screen," Kenney said. "While football is exciting in 2D, it is completely immersive in S3D, giving viewers a whole new perspective on an experience they already love."

FiOS TV customers in the region with S3D enabled televisions, 3D glasses and high-definition set-top boxes will be able to watch the preseason broadcast on FiOS1 Channel 834.

Stereo 3D Services invests in new S3D Technologies’ Beam Splitter Rig for stereoscopic 3D productions
3D-News Posted: Saturday, September 4, 2010 (16:21 UTC) | Posted By: Webmaster

S3D Technologies LLC, a US-based research and development technology company that develops solutions for stereoscopic 3D production, announced that Stereo 3D Services has just invested in the new Beam Splitter Rig, which will be launched for the first time at IBC this year at the SGO stand. Stereo 3D Services is a high-end stereoscopic 3D production service provider, which delivers performance-lead technology and consulting solutions to television and film producers who want to produce stereoscopic 3D content.

CEO of Madrid-based Stereo 3D Services, Ana Cerezo, states: "After looking at various options in the market, we made the decision to purchase S3D Technologies’ Beam Splitter Rig because it presents us with superior quality at a very reasonable price. We are delighted to enhance our existing services with the new Beam Splitter Rig, which will open doors for many exciting stereo 3D projects ahead."

The S3D Beam Splitter Rig allows close-up scenes to be shot with great precision and is compatible with most digital cameras (Red One, Red Epic, ARRI ALEXA, Sony HD CAM) and other small full body cameras.

The S3D Calculator is a software package developed by S3D Technologies to complement their rigs and can connect from PC, Mac or iPhone to calculate stereoscopic parameters during a 3D shoot.

The new Beam Splitter Rig and S3D calculator will be unveiled at IBC 2010 at the SGO Stand 6.A11 in Hall 6.

Crytek adds Stereoscopic 3D Support and Tools to CryENGINE 3.2
3D-News Posted: Saturday, September 4, 2010 (16:08 UTC) | Posted By: Webmaster

Crytek released version 3.2 of its CryENGINE 3 SDK and the good news is the update includes full Stereoscopic 3D (S-3D) support for all supported platforms and with almost no performance impact or compromise on graphical quality. Thanks to the CryENGINE 3 Screen Space Re-Projection Stereo (SSRS) solution, developers are not required to write any code, or change any assets to take advantage of the S-3D technology thus making it much easier to develop games with stereo 3D support and supposedly this solution renders in Stereo 3D with minimal performance loss and zero quality impact.

CryENGINE 3 Live Create, which allows 100% real-time, simultaneous editing across all supported platforms, also runs in Stereoscopic 3D thus allowing developers to make a single change in the CryENGINE 3 Sandbox editor and then immediately see and play the S-3D output on the target platform. Furthermore, CryENGINE 3 can output HD resolution S-3D movies from the renderer in real-time. CryENGINE 3 supports all industry standard output formats – meaning there is no specific requirements for hardware or top of the range displays to benefit from S-3D in games, not to mention that CryENGINE 3 has multiplatform (Xbox 360, PlayStation 3 and PC) native support for display technology including: HDMI 1.4 Stereo Standard, Frame-compatible formats for Pre-HDMI 1.4 TVs, Anaglyphic 3D and Stereoscopic Projection.

CableLabs Publishes First 3D Content Encoding Specification
3D-News Posted: Thursday, September 2, 2010 (4:31 UTC) | Posted By: Webmaster

CableLabs® announced that it has published a new specification as a guide for producers, programmers and aggregators of stereoscopic 3D programming. This new specification, called Content Encoding Profiles 3.0 Specification (OC-SP-CEP3.0-I01-100827), can be found on the CableLabs website, http://www.cablelabs.com, under OpenCable™ Specifications - http://www.cablelabs.com/specifications/OC-SP-CEP3.0-I01-100827.pdf

This new specification details exact requirements for formatting or "panelizing" the 3D content into a frame-compatible format for use by cable television systems.

"This spec release marks a great step in the commercialization of 3D TV because it is the first public specification that fully describes the coding and signaling for these top-and-bottom and side-by-side 3D video formats," said Tony Werner, CTO of Comcast.

Michael Kazmier, CTO of Avail-TVN, said: "Ensuring that content from all programming sources and cable systems is prepared in a uniform way will enable a nationwide footprint for 3D programming and enable interoperability with STBs and 3DTVs in the home."

"A key part of this specification includes the definitions for signaling 3D content over existing digital video infrastructure that uses either MPEG-2 or MPEG-4 (AVC/H.264) coding," said Jim Occhiuto, Vice President of Technology and Engineering, Showtime Networks. "This signaling is critical for the receiver/decoder to enable automatic format detection and simplified user experiences when going between 2D and 3D programs," he added.

"This new CableLabs specification was developed with support from cable operators, programmers and equipment vendors and will be publicly available for any industry to use," said CableLabs President and CEO Paul Liao.

The new CEP specification replaces the previous VOD-Content Encoding Profile 2.0 specification that was widely used within the industry. This new specification builds upon the existing 2D coding framework defined by the previous version of this document and will be used as the reference for both 2D and 3D video coding going forward. It represents the first step in a continuing process to define 3D formats for cable television that works with existing equipment and infrastructure. Work continues at CableLabs on the development of standards for the delivery of future 3D delivery systems that will expand the resolution and the quality as new equipment becomes available.

Founded in 1988 by members of the cable television industry, Cable Television Laboratories is a non-profit research and development consortium that is dedicated to pursuing new cable telecommunications technologies and to helping its cable operator members integrate those advancements into their business objectives. Cable operators from around the world are members.

World's first native 2.5K projector launches at IBC 2010
3D-News Posted: Wednesday, September 1, 2010 (20:03 UTC) | Posted By: Webmaster

Visitors to IBC 2010 will see video projector resolution for small to medium-sized edit suites and preview theatres taken to a new level by Norway's projectiondesign®. The company will use the Amsterdam show to give a global debut to the cineo35 2.5k – the world's first compact projector capable of showing images at a native 2560 x 1600 resolution.

By offering an uncompressed and unaltered display of 2K data, the cineo35 2.5k gives the fine detail view that 1080p projectors are unable to provide without cropping or scaling the image. Additionally, because of the extra resolution available, the projector can display full 2K in a window and still offer space for editing tools on the same screen. This makes the cineo35 2.5k the perfect projector for small to medium-sized rooms where colour accuracy and performance are the most important criteria.

The projector comes with multiple preset calibration profiles as standard, and users can switch quickly between colour spaces and calibration settings. Using projectiondesign's unique RealColor colour management suite, calibration accuracy is guaranteed to be within 0.002 points from any target. To provide the best possible performance, the projection lenses and optics in the cineo35 2.5k have been custom designed for beyond 2.5k resolution. All lenses use special aspherical glass elements and enhanced, low-dispersion glass for increased contrast, improved colour saturation and excellent sharpness, resulting in unsurpassed image clarity and detail.

Anders Løkke, Marketing & Communications Manager, projectiondesign, comments: "Up until now, operators of small to medium-sized edit suites and preview rooms had to use large, cumbersome, and noisy projectors if they wanted to display 2K resolution or higher. The cineo35 2.5k offers performance similar to, or better than, any digital cinema projector while weighing a fraction of the amount and measuring only half a metre across. Yet it can still throw an image up to 4m wide and, because it is based on Texas Instruments' DLP® technology, what you see in preview is exactly what the movie-goer will see in a DLP Cinema® environment."

The cineo35 2.5k offers four discrete high-bandwidth inputs (two HDMI 1.4, two Dual Link DVI), and offers optional 3G SDI input boards. It also comes with a choice of lens options, and is available in both traditional lamp, as well as an LED version. An stereo 3D version will also be offered in the cineo35 3D.

The cineo range of projectors from projectiondesign have been designed specifically to meet the demands of post-production and broadcast. They include the company's proprietary RealColor management suite, which offers a very high granularity of control over all primary and secondary colours and levels, and feature ProNet 2.0, the latest version of projectiondesign's remote asset management and calibration software.

S3D Calculator now available for purchase
3D-News Posted: Wednesday, September 1, 2010 (20:00 UTC) | Posted By: Webmaster

S3D Technologies, a company that focuses on offering technological solutions to produce stereo 3D images for the international market, has released the software S3D Calculator.

It is now available for purchase through the company website http://www.s3dtechnologies.com

The S3D Calculator is a software package developed by S3D Technologies that helps you to find the exact configurations of your stereoscopic parameters, based on the conditions of the set and the desired effects.

With a user-friendly interface, the user only has to enter the set parameters (zero parallax distance, the lens you are using etc) and the S3D Calculator will calculate the settings of the interaxial and convergence of both cameras.

Now you can concentrate on the scenes you are shooting without getting distracted with complex equations and calculations.

The S3D Calculator is the ideal complement to the S3D Rigs, but you can use them with any rig.

S3D Technologies will present the S3D Calculator and the new model of the S3D Beam Splitter Rig, which now has all axes motorized, at the next IBC.

The price of the S3D Calculator is 250 € and is available for PC and Mac.

VisuMotion GmbH becomes 3D International Europe GmbH
3D-News Posted: Wednesday, September 1, 2010 (19:57 UTC) | Posted By: Webmaster

Due to the takeover of VisuMotion GmbH, a leading provider of 3D hard- and software, by 3D International Sdn. Bhd., the Thuringian company is renamed 3D International Europe GmbH.

The change of name will have no consequences on the clients and associates of VisuMotion GmbH. In fact, it will be assured that the globally operating company, with headquarters in Kuala Lumpur, Malaysia and offices in Jena and Orlando, USA, has a worldwide consistent appearance.

Owing to the acquisition through 3D International Sdn. Bhd., whose major shareholder is the Malaysian venture capital company MAVCAP, many auspicious opportunities arise to establish in the international and in particular the Asian markets.

The Thuringian company features prominently in the group of companies, since they develop the most important hard- and software products. Since the foundation in 2006, over 100 national and international applications for a patent have been filed and several have been granted.

The company presented the latest hard- and software developments at CeBit 2010. Thereby, the company from Jena could establish at the ambitious 3D market.
'We are proud to be a part of the 3D International group', emphasizes Dr. Markus Klippstein, CEO in Jena. 'It is beneficial to rely on the support of our international colleagues, especially in terms of negotiations with worldwide acting clients.'

3D International Europe GmbH is a leading manufacturer and provider of 3D solutions. The diverse solutions contain inter alia:

  • consulting and development services for 3D-display applications
  • linking professional applications to beneficial 3D visualizations, such applications may belong to the fields of industry, science and medicine
  • customization of software
  • 3D standard software to play, create and edit 3D content
The software of 3D International, which will further on contain the brand mark 'VisuMotion', is designated to play back existing 3D videos on most of the standard 3D displays. Therefore a high degree of compatibility can be achieved.

SENSIO teams with Trident Microsystems to offer premium-quality 3D viewing experience in the home
3D-News Posted: Wednesday, September 1, 2010 (19:52 UTC) | Posted By: Webmaster

SENSIO® Technologies Inc. announced a new collaboration with Trident Microsystems Inc., a leading provider of 3D-capable set-top box and TV semiconductor solutions. Trident's system-on-chip and discrete semiconductor solutions target the digital home entertainment environment, and the company will be integrating SENSIO® 3D technology into its products to reflect industry demand for a high-end 3D viewing experience in the home. First among the Trident products to feature SENSIO technology is the TV550 3D TV SoC, which will be followed by the release of new 3D chips, featuring SENSIO® 3D, for 3DTVs.

"Trident is the leader in 3D-TV technology. The upgrade of our FRC co-processors and a front-end SoC with SENSIO® 3D will equip these products to support the highest quality in 3D broadcast and streaming video," said Christos Lagomichos, president of Trident Microsystems. "Our goal is to deliver an immersive visual 3D experience with cost effective implementations and by supporting SENSIO's 3D technology, we can enable our customers to deliver an exceptional multimedia experience in the home."

SENSIO® 3D is a unique, proprietary frame-compatible format for high-quality stereoscopic signal processing, easily integrated into TV products. Developed by SENSIO more than ten years ago and deployed in the field for seven years, this mature technology has been used in all commercial live 3D events produced around the world, and is the only proprietary format recognized by the live 3D industry.

"Our vision is that 3DTV will one day be in every home, and the expansion of our network of OEM partners is bringing that day closer," said Nicholas Routhier, President at SENSIO. "Industry leaders such as Trident want the best 3D technology for their consumer products, and their choice of SENSIO® 3D is speeding the format's spread across the consumer market."

More information about SENSIO, its products, and its technologies is available at http://www.sensio.tv

Testronic Labs Opens 3D Games Testing Facility
3D-News Posted: Wednesday, September 1, 2010 (19:48 UTC) | Posted By: Webmaster

Testronic Laboratories, a global leader in QA and localisation services for the games, home entertainment, consumer electronics and IT/web industries, has opened a fully-equipped 3D games test lab in their Pinewood Studios, UK facility. State-of-the art 3D equipment has arrived at the facility and the testing team is currently working on a high-profile 3D game for a major client.

With Panasonic and Sony TV equipment and a range of amplifiers from Sony, Pioneer and Onkyo all operating in Pinewood, TL is primed to work on more of the current raft of 3D games titles in development across various platforms. Having debuted their 3D Home Entertainment test lab in January of 2010, working on 3D Blu-ray releases for major film studios, the expansion into 3D games was a natural evolution as part of the Testronic Labs strategy to remain vanguard in new technologies and offer the ultimate suite of testing services across the entertainment spectrum. Staff in Pinewood and Poland have been working on the Move and Kinect platforms since they became available from their industry partners, and have already completed their first set of Move titles, quickly establishing expertise in writing efficient test plans for motion controllers.

The lab has been established to ensure that games publishers of all shapes and sizes can benefit from outsourced QA and exploit the potential of the new technology – TL has a long pedigree in Blu-ray and 3D film technology, which means that the testers have unique exposure to 3D content on which to train, and become industry experts in writing testplans to verify content along three axes. Having invested in the equipment, training and space to support production of great quality 3D games content, TL believes that it has a unique breadth of expertise to offer games developers and publishers, providing the right services for every type and size of game, in all dimensions.

For more information, visit http://www.testroniclabs.com

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Last modified on August 31, 2006

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