3D-News Archive September 2014


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PHOTOKINA - Where to find 3D?
3D-News Posted: Sunday, September 14, 2014 (8:48 UTC) | Posted By: Webmaster


Last modified (6th update): September 17th, 03.20 pm (local time, Cologne)

Every two years there is one focal point in the sector: Photokina, the world's leading imaging fair. Photokina brings together the industry, trade, professional users and end consumers with a passion for photography — in a way no other event can match. Be sure you don't miss the world's most important platform for placing orders, gathering information and enjoying exciting experiences — from September 16 to 21, 2014 in Cologne, Germany.

Stereoscopy.com will be at Photokina for the whole week, looking for 3D-related products. This page will be updated regularly - so check back at least daily.

If you are planning to come to Photokina in Cologne, Germany, this page will give you a quick overview of some of the companies offering stereoscopic products and/or services:

Hall 2.2 / Booth B011/C012: Epson
In one corner of the booth, the latest Moverio BT-200 Smart Glasses are on display, a augmented reality solutuion which is also capable of playing back stereoscopic content in side-by-side format. The LCDs are Poly-silicon TFT active matrix with 0.42 inch wide panels (16:9). The LCD Pixel Number is 518,400 dots [(960x540) x 3]. It is running off an User Interface box, running with Android 4.0.4 and featuring a touchpad to control the features of the display.

Hall 3.1 / Booth C055: Camex 3D
Located on the booth of Lucky Film, the latest digital 3-lens camera can be seen, which is three 5 Megapixel cameras in one body. Therefore, the images are stored on three SD cards before being transferred to the 3D Digital Printer/Processor, which interlaces 2 to 16 images automatically and uses 169 LPI lenticular material for the prints. The printer will be in the $50,000 range - and orders are taken for resellers of the camera, although there is a minimum order quantity of 500 cameras. 8" digital 3D picture frames are also available.

Hall 4.1 / Booth G034: Universal Electronics Industries Inc.
The Hong Kong-based manufacturer of Holga cameras still offers its Holga 120 Standard Stereo Camera, Holga-120 Pinhole Stereo Camera, Holga 135-3D Standard Stereo Camera, Holga 135PC-3D Pinhole Stereo Camera as well as the appropriate mounts and viewers. Also available is the Holga 135TIM camera for closer distances (due to its small stereo base).

The latest Holga product is a beamsplitter attachment for both IPhone 4/4S (model 3DLC-IP4) and IPhone 5 (3DLC-IP5). It consists of an attachment/protective shell ("Camera Case") for the smartphone - and a magnetically attached "3D Lens". The results can be viewed with the 3DV-IP4 Holga 3D Viewer, which is a cardboard box with two lenses, into which the smartphone is inserted.

Hall 5.1 / Booth C007: IVRPA International VR
Zphereo Z6X3D 360 video system. Try making 3D360 video in the affordable way! Being able to see the whole surrounding with stereoscopic vision shall bring the user expereince of virtual reality to the next level. The added immersion & realism will release it's potential with 3D HMD. With their redefined mini fisheye optics and the streamlined workflow, users can make seamless 3D360 video with just 6 mini camera, with reduced weight, parallax, processing time and cost. The pre-calibrated IPD shall able to have good stereo alignment for objects from 2-10 meters away. The output video size can reach upto 6Kx6K, should able to fulfill the demanding professional needs.

Hall 5.2 / Booth D006: Lytro
LYTRO ILLUM, a light field camera and software platform designed to redefine the way we portray the world around us, is Lytro's newest vision for the future of photography. Built to harness the full power of the light field, the professional-grade LYTRO ILLUM will give photographers a new medium capable of capturing visual experiences in their purest form — not as a static cross-section of reality but an authentic, interactive window into their world.
The camera paves the way for an immersive brand of storytelling in which images can be brought to life in multiple dimensions through Light Field Photography — a transformative new category that empowers artistic creation and expression beyond what is possible in the 2D world of digital and film. In capturing the color, intensity and direction of every light ray flowing into the camera, LYTRO ILLUM provides a massive amount of visual information that allows photographers to recreate sights and scenes on a truly experiential canvas.

Hall 6.1 / Exhibition Space: IFAG
Students of IFAG ("Institut für Angewandte Gestaltung") display a few lenticular images with rather limited depth.

Hall 6.1 / Booth C011: DioVision
While claiming to make a "3D visual experience happen without software, special recording techniques or 3D glasses", the "world premiere" only adds a piece of curved plexiglass in front of a screen - and also adds a colorful border - and not the "spatial depth and brilliant clarity" as claimed by the manufacturer.

Hall 9.1 / Booth A014/B017: GoPro
Dual HERO System. The tandem housing holds two HERO3+ Black Edition cameras (sold separately), enabling you to capture full-resolution video and photos simultaneously with uncompromised image quality. You can also record synchronized footage to convert to 3D using GoPro Studio editing software, available via free download at http://shop.gopro.com/softwareandapp/gopro-studio-edit-software/GoPro-Studio.html Single interface control allows one camera to control the other’s settings and modes for convenient shooting. Waterproof to 197’ (60m).

Hall 9.1 / Booth A023: Xtreme Electronics 3D Systems Ltd.
XES3D Pad 7” - an autostereoscopic tablet with a 7-inch 800×1280 pixel TFT panel (215 ppi pixel density), a quad-core processor, 1 GHz/core, ARM Cortex A7 CPU based SoC, 1 GB RAM, a PowerVR SGX 544MP GPU and 8 GB integrated storage. It can be expanded by a max. 64 GB MicroSD card. Besides the operating system (Android 4.2.2 Jelly Bean), the tablet comes loaded with some extra 3D apps: 3DPView, 3DV Game Center, 3DVPlayer. So far, the 3DVPlayer plays only Side-by-Side (2 pictures side-by-side) and 3DV format video files - but no top/bottom files.

Also on display is an autostereoscopic monitor/TV screen. In the near future, the company plans to offer an 11 inch autostereoscopic tablet as well.

If you wish to get in touch with the Stereoscopy.com Webmaster at the trade-fair, send an e-Mail. Details are available at http://www.stereoscopy.com/contact

NextVR Announces the World's First Virtual Reality 360-Degree 3D Digital Cinema Camera System
3D-News Posted: Friday, September 12, 2014 (15:33 UTC) | Posted By: Webmaster


NextVR, a pioneer in immersive, high-definition virtual reality technology for live and recorded experiences, announced their new NextVR Virtual Reality Digital Cinema Camera System. The advanced camera system is being used to film the first ultra high definition, 360-degree 3D virtual reality content for the mass market. NextVR will be exhibiting a six RED EPIC DRAGON version of the system within the RED Digital Cinema booth (Hall Number 10, Stand Number 10.A10) during IBC2014 in Amsterdam.

The patent-pending NextVR Virtual Reality Digital Cinema Camera System is a 360-degree stereoscopic array of high resolution, high dynamic range digital cinema cameras that capture immersive, ultra high definition stereoscopic video and spatial audio for virtual reality displays. NextVR will be using its state of the art technology to bring the highest quality 3D virtual reality content to the market for use in products like the recently launched Samsung Gear VR.

"Having a true professional-grade digital cinema camera system is imperative to help filmmakers and broadcasters create the highest quality virtual reality content possible," stated DJ Roller, co-founder, NextVR. "This system will help produce the compelling visuals consumers expect, as the demand to enjoy these amazing 'like being there' experiences expands."

The technology behind the new NextVR Virtual Reality Digital Cinema Camera System is partially based on the three-dimensional video and camera technologies that several of the company's engineers and producers designed for use in films like the IMAX® Journey to the South Pacific 3D, as well as Dolphin Tail, Pirates of the Caribbean: On Stranger Tides, Underworld, The Last Reef 3D and Great White Sharks 3D. This technology set a new standard for 3D filming, just as NextVR anticipates this new digital cinema camera technology will for 3D 360-degree virtual reality content.

NextVR will continue their development efforts to bring additional enhancements and improvements to high definition digital cinema camera systems and technologies.

Etron Technology Presents '3D Imaging: Capabilities, Approaches and Future Applications' Talk and Demonstration at Image Sensors Americas 2014 in San Francisco, California
3D-News Posted: Friday, September 12, 2014 (15:32 UTC) | Posted By: Webmaster


Advanced gesture recognition and sensing technology came to Image Sensors Americas 2014. Etron Technology, Inc., renowned for its innovative IC products and R&D capability, presented a talk entitled "3D Imaging: Capabilities, Approaches and Future Applications" at the Image Sensors Americas conference at Hyatt Fisherman's Wharf in San Francisco, California on September 10-11, 2014. The talk was presented at 11:30 am on September 11 by Richard Crisp, Vice President of World Wide Marketing and Product Development.

Etron Technology also demonstrated its revolutionary eSP870 3D Depth Map Stereoscopic Camera controller in its exhibition space at the conference. The demonstrations showed the benefits of using Etron's hardware-based depth-map IC for manufacturing low-cost stereoscopic 3D cameras that meet the cost targets appropriate for high-volume cost-sensitive consumer products such as 3D scanners and gesture recognition systems.

Because the eSP870 incorporates an on-chip hardware depth-map engine, significant processing workload is off-loaded from the CPU / SOC improving the user experience versus software-based approaches. The high level of system integration in the eSP870 simplifies and miniaturizes the stereo camera module design while featuring a minimum BOM cost. With off the shelf availability and a simplified module design the eSP870 is the low-risk path to market for high volume consumer products incorporating high-performance 3D imaging technology at low cost.

3-D Museum To Launch In Los Angeles
3D-News Posted: Friday, September 12, 2014 (15:31 UTC) | Posted By: Webmaster


Award winning 3-D filmmaker Eric Kurland has announced the launch of a new non-profit arts organization, 3-D SPACE: The Center For Stereoscopic Photography, Art, Cinema, and Education. 3-D SPACE will operate a museum, gallery, theater, library and classroom dedicated to both the preservation of the history of stereoscopic imaging, and the advancement of current and future 3-D arts and sciences. "Thanks to recent advances in digital technologies, there is a renewed enthusiasm for 3-D content. From the record-breaking box office returns of 3-D movies such as TRANSFORMERS: AGE OF EXTINCTION and GUARDIANS OF THE GALAXY to the new public interest in virtual reality due to the upcoming Oculus Rift device, 3-D seems to be back in the spotlight," says 3-D SPACE founder Eric Kurland. "But most people aren't aware that stereoscopic imaging has a very rich history that dates back to the 19th century. We want to create a center to celebrate the work of talented artists, photographers and filmmakers who have used the medium of 3-D as their creative tool, and to educate the public on the art and science of stereography, from it's analog beginnings in the 1830s to the immersive digital realms of the future."

Kurland has over ten years experience in connecting the public to the 3-D community. "My work as President of the LA 3-D Club, the most active organization in the country for 3-D enthusiasts, as well as my professional stereoscopic credits (including 3-D Director for the Grammy nominated OK Go music video ALL IS NOT LOST, and Lead Stereographer for the Oscar nominated animated short MAGGIE SIMPSON IN THE LONGEST DAYCARE) puts me in a position to be able to bring all aspects of the 3-D spectrum together, from the fans, to the independent artists, to professionals working in the entertainment industry. I have assembled an expert advisory group that includes 3-D author, photographer and legendary guitarist for the rock band Queen, Dr. Brian May, Actor/Director Thomas Jane, and movie archivist and historian Bob Burns, among others."

"Just as successful institutions such as the Paley Center for Media or the Cartoon Art Museum are respectively focused on television and radio, and comics and animation as areas of historical discussion and study, 3-D SPACE recognizes stereoscopy as an important part of our cultural heritage. Sadly, many of the photos, motion pictures and technical artifacts from the birth and development of 3-D are deteriorating and need to be preserved ... and that takes skill, dedication and money."

3-D SPACE has begun an internet-based fundraising campaign at www.3-DSPACE.org to support the initial preservation of the more rare and fragile materials in its growing collection and to secure a building to house the museum and educational center. 3-D SPACE plans to open to the public in 2015.

MasterImage 3D Challenges RealD's Utility Model Patent Application in China
3D-News Posted: Wednesday, September 3, 2014 (7:26 UTC) | Posted By: Webmaster


MasterImage 3D, a worldwide leader in 3D display technologies for digital cinema, took action to challenge the validity of RealD's utility model (UM) patent in China, filing an invalidation before the State Intellectual Property Office on August 22, 2014. MasterImage 3D specifically argues that RealD's utility model patent blatantly lacks novelty over MasterImage 3D's earlier filed patent applications and over RealD's older patents disclosed several years prior in the United States.

MasterImage 3D concluded that RealD's utility model patent filed in China is not valid and lacks inventiveness. This UM application was only successfully granted because Chinese UM patents lack substantive examination.

MasterImage 3D asserted that it will stand with customers in all cases, as RealD has taken varying actions to threaten customers and competitors around the world. If RealD continues unsupported threats against MasterImage 3D customers, MasterImage 3D will take any action necessary to stop them. MasterImage 3D is also evaluating their own legal remedies to counter RealD's misuse of the UM patent.

A utility model patent is often used as a temporary place-holder form of patent protection in lieu of regular invention patents. A UM patent is often granted for technical solutions that relate to shape or structures and has lesser threshold for determination on inventiveness over conventional technology. UM patent applications are only subjected to novelty assessment, without substantive examination of whether the technology within the UM patent application is new or is inventive. In many cases, a UM patent application is automatically granted, even if it lacks novelty or inventiveness, if there is no challenge from other parties.

MasterImage 3D filed and has been granted several invention patent applications in Korea for their innovative technologies in 3D cinema systems. This inventive patent application has been filed in China based on Patent Cooperation Treaty (PCT) procedures. RealD's utility model in question was filed after that of MasterImage 3D's invention patent application.

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Editor-in-Chief: Alexander Klein.

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